The increasingly advanced era makes the needs of each individual increase. In addition, the development of the times also greatly impacts the technology that changes very quickly from time to time. Now technology is born to make it easier for people to carry out their daily lives where we know that today's society wants everything to be instant. From this, companies must be able to understand how consumers make decisions to buy a product. This study aims to determine whether there is a significant influence of viral marketing, celebrity endorsers, and brand awareness on purchasing decisions at Geprek Bensu Karawang. The sampling technique uses Non Probability Sampling, namely the Incidental Sampling technique with a total of 30 respondents. The results of the study show that Viral Marketing, Celebrity Endorser, and Brand Awareness simultaneously have a positive and significant effect on purchasing decisions at Geprek Bensu Karawang, Viral Marketing partially has no significant effect on purchasing decisions at Geprek Bensu Karawang, Celebrity Endorser partially has a positive and significant effect on purchasing decisions at Geprek Bensu Karawang, Brand Awareness partially has a positive and significant effect on purchasing decisions on Geprek Bensu Karawang.
{"title":"Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Awerness terhadap Keputusan Pembelian Pada Geprek Bensu Karawang","authors":"Novita Karisma, Rafa Naufal Hanifah","doi":"10.33087/jmas.v8i1.830","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.830","url":null,"abstract":"The increasingly advanced era makes the needs of each individual increase. In addition, the development of the times also greatly impacts the technology that changes very quickly from time to time. Now technology is born to make it easier for people to carry out their daily lives where we know that today's society wants everything to be instant. From this, companies must be able to understand how consumers make decisions to buy a product. This study aims to determine whether there is a significant influence of viral marketing, celebrity endorsers, and brand awareness on purchasing decisions at Geprek Bensu Karawang. The sampling technique uses Non Probability Sampling, namely the Incidental Sampling technique with a total of 30 respondents. The results of the study show that Viral Marketing, Celebrity Endorser, and Brand Awareness simultaneously have a positive and significant effect on purchasing decisions at Geprek Bensu Karawang, Viral Marketing partially has no significant effect on purchasing decisions at Geprek Bensu Karawang, Celebrity Endorser partially has a positive and significant effect on purchasing decisions at Geprek Bensu Karawang, Brand Awareness partially has a positive and significant effect on purchasing decisions on Geprek Bensu Karawang. ","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"170 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114454434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine the determinants of tax avoidance such as liquidity, profitability, leverage and sales growth. This study utilizes information taken from the financial statements of manufacturing companies listed on the Indonesia Stock Exchange using a purposive sampling test method that meets the research criteria. The research period was taken for 6 years with a total of 330 data from 55 entities in the manufacturing sector. This study utilizes multiple linear analysis methods with secondary data types. The results of the study show that there is a simultaneous influence between liquidity, profitability, debt policy and sales growth on tax avoidance, there is no relationship between liquidity and tax avoidance, there is a negative relationship between profitability and tax avoidance, there is a positive relationship between debt policy and tax avoidance. positive sales growth on tax avoidance.
{"title":"Pengaruh Likuiditas, Profitabilitas, Kebijakan Utang dan Pertumbuhan Penjualan terhadap Penghindaran Pajak","authors":"Syarifah Muthmainah, H. Hermanto","doi":"10.33087/jmas.v8i1.744","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.744","url":null,"abstract":"The purpose of this study is to determine the determinants of tax avoidance such as liquidity, profitability, leverage and sales growth. This study utilizes information taken from the financial statements of manufacturing companies listed on the Indonesia Stock Exchange using a purposive sampling test method that meets the research criteria. The research period was taken for 6 years with a total of 330 data from 55 entities in the manufacturing sector. This study utilizes multiple linear analysis methods with secondary data types. The results of the study show that there is a simultaneous influence between liquidity, profitability, debt policy and sales growth on tax avoidance, there is no relationship between liquidity and tax avoidance, there is a negative relationship between profitability and tax avoidance, there is a positive relationship between debt policy and tax avoidance. positive sales growth on tax avoidance.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126561716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Leadership style is a behavioral norm that is used by someone when that person influences the behavior of others, the right leadership style and supported by discipline will motivate employees to perform well. The purpose of this study was to examine the effect of leadership style, discipline, work motivation on employee performance. The influence of leadership, discipline, work motivation and employee performance were tested both directly and indirectly. To test the above issues, a direct survey was carried out by distributing questionnaires to District employees throughout Jambi City. Data analysis is done by path analysis. The results of this study indicate that leadership, discipline and work motivation have an effect either simultaneously or partially on employee performance. Leadership style, discipline, work motivation and performance of Jambi City sub-district employees are in the medium category. The analytical tool in this study uses a descriptive method with a verification approach. Where to use a range of scales while verification using path analysis or path analysis. The direct influence of Leadership Style and Discipline together through Work Motivation on Employee Performance is 53.93%, the indirect effect is 28.14%, so the total effect is of 82.07%. so that simultaneously the variables of Leadership Style and Discipline through motivation have a significant influence on employee performance
{"title":"Pengaruh Gaya Kepemimpinan dan Disiplin terhadap Motivasi Kerja Serta Dampaknya pada Kinerja Pegawai Kecamatan Se Kota Jambi","authors":"Mayuhardi Mayuhardi","doi":"10.33087/jmas.v8i1.920","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.920","url":null,"abstract":"Leadership style is a behavioral norm that is used by someone when that person influences the behavior of others, the right leadership style and supported by discipline will motivate employees to perform well. The purpose of this study was to examine the effect of leadership style, discipline, work motivation on employee performance. The influence of leadership, discipline, work motivation and employee performance were tested both directly and indirectly. To test the above issues, a direct survey was carried out by distributing questionnaires to District employees throughout Jambi City. Data analysis is done by path analysis. The results of this study indicate that leadership, discipline and work motivation have an effect either simultaneously or partially on employee performance. Leadership style, discipline, work motivation and performance of Jambi City sub-district employees are in the medium category. The analytical tool in this study uses a descriptive method with a verification approach. Where to use a range of scales while verification using path analysis or path analysis. The direct influence of Leadership Style and Discipline together through Work Motivation on Employee Performance is 53.93%, the indirect effect is 28.14%, so the total effect is of 82.07%. so that simultaneously the variables of Leadership Style and Discipline through motivation have a significant influence on employee performance","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"201 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114005384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the effect of taxes on regional spending in Jambi Province and to analyze the effect of levies on regional spending in Jambi Province. This study uses a multiple linear regression analysis tool. The development of regional taxes in Jambi Province has fluctuated with the average development of regional taxes in Jambi Province from 2011-2021 of 7.13 percent. The development of regional fees in Jambi Province has fluctuated with the average development of regional fees in Jambi Province from 2011-2021 amounting to -3.06 percent. Meanwhile, the development of regional spending in Jambi Province has fluctuated with the average development of regional spending in Jambi Province from 2011-2021 amounting to 10.58 percent. The results of the study show that regional taxes and regional levies simultaneously have a significant effect on regional spending in Jambi province during the 2011-2021 period. Then partially Regional Taxes and Regional Levies also have a significant effect on Regional Expenditure in Jambi Province.
{"title":"Pengaruh Servant Leadership terhadap Organizational Citizenship Behavior (OCB) melalui Kepuasan Kerja pada Pegawai Badan Pengelola Pajak dan Retribusi Daerah (BPPRD) Kota Jambi","authors":"Rika Puspasari","doi":"10.33087/jmas.v8i1.997","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.997","url":null,"abstract":"This study aims to analyze the effect of taxes on regional spending in Jambi Province and to analyze the effect of levies on regional spending in Jambi Province. This study uses a multiple linear regression analysis tool. The development of regional taxes in Jambi Province has fluctuated with the average development of regional taxes in Jambi Province from 2011-2021 of 7.13 percent. The development of regional fees in Jambi Province has fluctuated with the average development of regional fees in Jambi Province from 2011-2021 amounting to -3.06 percent. Meanwhile, the development of regional spending in Jambi Province has fluctuated with the average development of regional spending in Jambi Province from 2011-2021 amounting to 10.58 percent. The results of the study show that regional taxes and regional levies simultaneously have a significant effect on regional spending in Jambi province during the 2011-2021 period. Then partially Regional Taxes and Regional Levies also have a significant effect on Regional Expenditure in Jambi Province.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127643877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine the concept of Career Development, Motivation and Job Satisfaction on Employee Performance at PT Dream Tours & Travel Surabaya. This research is expected to provide input to the company in managing employee performance, especially related to Career Development, Motivation and Job Satisfaction. The object of this research is PT. Dream Tours & Travel Surabaya, with primary and secondary data sources. The population in this study were 55 employees of PT Dream Tours & Travel Surabaya with a saturated sample technique of 55 employees as respondents. The analysis technique used in this research is Partial Least Square (PLS) 4.0 with the testing tools used are Outer Model Test, Inner Model Test and Hypothesis Test. The test results show that there is a significant influence between career development on employee performance, as well as a significant influence between motivation on employee performance, and a significant influence between job satisfaction on employee performance.
{"title":"Analisis Pengembangan Karir, Motivasi dan Kepuasan Kerja Terhadap Kinerja Karyawan di PT Dreams Tour & Travel","authors":"Aloysius Amavisca, Gendut Sukarno","doi":"10.33087/jmas.v8i1.877","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.877","url":null,"abstract":"This study aims to examine the concept of Career Development, Motivation and Job Satisfaction on Employee Performance at PT Dream Tours & Travel Surabaya. This research is expected to provide input to the company in managing employee performance, especially related to Career Development, Motivation and Job Satisfaction. The object of this research is PT. Dream Tours & Travel Surabaya, with primary and secondary data sources. The population in this study were 55 employees of PT Dream Tours & Travel Surabaya with a saturated sample technique of 55 employees as respondents. The analysis technique used in this research is Partial Least Square (PLS) 4.0 with the testing tools used are Outer Model Test, Inner Model Test and Hypothesis Test. The test results show that there is a significant influence between career development on employee performance, as well as a significant influence between motivation on employee performance, and a significant influence between job satisfaction on employee performance.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116880922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of human resource development on employee performance in the new normal era at a coffee shop in the city of Palembang. The method used in this study is a quantitative method, with a causal associative level of explanation. The sample used in this study were all coffee shop employees as many as 44 respondents. Collecting data by distributing questionnaires to coffee shop employees. Data analysis used simple linear regression. The results of the determination test in this study were 0.765. Means 76.5%, the distribution of employee performance variables can be explained by the variable of human resource development. The conclusion of this study shows that the development of human resources partially has a positive effect on employee performance at Return Space and Coffee Shop and Luthier Coffee in the new normal era.
{"title":"Pengaruh Pengembangan Sumber Daya Manusia terhadap Kinerja Karyawan di Era New Normal pada Coffee Shop Di Kota Palembang","authors":"Thery Sania Zelika, Sabeli Aliya","doi":"10.33087/jmas.v8i1.824","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.824","url":null,"abstract":"This study aims to determine the effect of human resource development on employee performance in the new normal era at a coffee shop in the city of Palembang. The method used in this study is a quantitative method, with a causal associative level of explanation. The sample used in this study were all coffee shop employees as many as 44 respondents. Collecting data by distributing questionnaires to coffee shop employees. Data analysis used simple linear regression. The results of the determination test in this study were 0.765. Means 76.5%, the distribution of employee performance variables can be explained by the variable of human resource development. The conclusion of this study shows that the development of human resources partially has a positive effect on employee performance at Return Space and Coffee Shop and Luthier Coffee in the new normal era.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115501596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sofyan Ilham Arohman, M. Fadhilah, Nonik Kusuma Ningrum
The rapid development of the business world today causes companies to face intense competition. This research is classified as a type of quantitative research method, using a purposive technique. The results of the study are as follows. The use of social media has a positive effect on purchasing decisions for Xiaomi Smartphones with a p value of 0.031 < 0.05 1.65. E-wom has a positive effect on purchasing decisions for Xiaomi Smartphones with a p value of 0.033 < 0.05. The use of social media has a positive effect on trust with a p value of 0.015 <0.05. EWOM has a positive effect on trust with a p value of 0.030 <0.05. Trust has a positive and significant impact on purchasing decisions with a p value of 0.010 <0.05. Social media has a positive effect on purchasing decisions mediated by trust with a p value of 0.047 < 0.05. EWOM has no positive effect on purchasing decisions mediated by a p value of 0.096 > 0.05.
{"title":"Pengaruh Penggunaan Sosial Media dan E-Wom terhadap Keputusan Pembelian di Mediasi Kepercayaan (Studi pada Smartphone Xiaomi Daerah Istimewa Yogyakarta)","authors":"Sofyan Ilham Arohman, M. Fadhilah, Nonik Kusuma Ningrum","doi":"10.33087/jmas.v8i1.791","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.791","url":null,"abstract":"The rapid development of the business world today causes companies to face intense competition. This research is classified as a type of quantitative research method, using a purposive technique. The results of the study are as follows. The use of social media has a positive effect on purchasing decisions for Xiaomi Smartphones with a p value of 0.031 < 0.05 1.65. E-wom has a positive effect on purchasing decisions for Xiaomi Smartphones with a p value of 0.033 < 0.05. The use of social media has a positive effect on trust with a p value of 0.015 <0.05. EWOM has a positive effect on trust with a p value of 0.030 <0.05. Trust has a positive and significant impact on purchasing decisions with a p value of 0.010 <0.05. Social media has a positive effect on purchasing decisions mediated by trust with a p value of 0.047 < 0.05. EWOM has no positive effect on purchasing decisions mediated by a p value of 0.096 > 0.05.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114124310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing is the spearhead in building a business so that it can be continue recognised, so as to achieve the sales target of a product. Brand loyalty is an important concept in marketing strategy. Brand loyalty can be influenced by several factors such as Brand Communication, Brand Awareness, Brand Image, and Brand Satisfaction. The aims of thus research are to determine and analyze the effect of Brand Communication, Btand Awareness, Brand Image, and Brand Satisfaction simultaneously and partiallt on the formation of Brand Loyalty for Teh Pucuk Harum products. The population in this study were college students of the National Development Unversity "Veteran" East Java who had consumed Pucuk Harum Tea. The sample in this study used 100 respondents. With purposive sampling technique. Research data collection techniques using a questionnaire. The data analysis technique uses multiple linear regression analysis. The research resulted in simultaneous and significant Brand Satisfaction, Brand Image, Brand Awareness, and Brand Communication influencing the Formation of Brand Loyalty. But partially there is no significant effect between brand communication on brand loyalty. While partially and significantly for brand satisfaction, brand image, and brand awareness have an effect on the formation of brand loyalty.
{"title":"Analisis Variabel-variabel yang Mempengaruhi Pembentukan Brand Loyalty Teh Pucuk Harum (Studi pada Mahasiswa UPN Veteran Jawa Timur)","authors":"Salsa Bila Via Ayuna, B. Prabowo","doi":"10.33087/jmas.v8i1.889","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.889","url":null,"abstract":"Marketing is the spearhead in building a business so that it can be continue recognised, so as to achieve the sales target of a product. Brand loyalty is an important concept in marketing strategy. Brand loyalty can be influenced by several factors such as Brand Communication, Brand Awareness, Brand Image, and Brand Satisfaction. The aims of thus research are to determine and analyze the effect of Brand Communication, Btand Awareness, Brand Image, and Brand Satisfaction simultaneously and partiallt on the formation of Brand Loyalty for Teh Pucuk Harum products. The population in this study were college students of the National Development Unversity \"Veteran\" East Java who had consumed Pucuk Harum Tea. The sample in this study used 100 respondents. With purposive sampling technique. Research data collection techniques using a questionnaire. The data analysis technique uses multiple linear regression analysis. The research resulted in simultaneous and significant Brand Satisfaction, Brand Image, Brand Awareness, and Brand Communication influencing the Formation of Brand Loyalty. But partially there is no significant effect between brand communication on brand loyalty. While partially and significantly for brand satisfaction, brand image, and brand awareness have an effect on the formation of brand loyalty.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115467288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sudung Simatupang, Desi Susanti, Marto Silalahi, E. Grace, E. Efendi
The reform of civil servant bureaucracy today is expected to be able to produce good civil servant performance in supporting a good public service system to the community. The implementation of integrity as a moral value and honesty in carrying out the work of civil servants can support their performance and organizational support is expected to always be given to employees so that the ability to manage their performance can be achieved. The purpose of this research is to determine the influence of organizational integrity and support on employee performance at the Suka Mbayak Village Head Office located in Suka Mbayak Village, Karo Regency with a total of 37 employees. By using SPSS, the results of the study found the direction coefficient of multiple regression found a positive direction of integrity and organizational support for employee performance. The hypothetical results found a positive and significant influence of integrity on employee performance and a positive and significant influence of organizational support on employee performance. With the high integrity of employees and good organizational support for employees, it will directly or indirectly produce good performance as well.
{"title":"Dampak Integritas dan Dukungan Organisasi Terhadap Kinerja Pegawai","authors":"Sudung Simatupang, Desi Susanti, Marto Silalahi, E. Grace, E. Efendi","doi":"10.33087/jmas.v8i1.845","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.845","url":null,"abstract":"The reform of civil servant bureaucracy today is expected to be able to produce good civil servant performance in supporting a good public service system to the community. The implementation of integrity as a moral value and honesty in carrying out the work of civil servants can support their performance and organizational support is expected to always be given to employees so that the ability to manage their performance can be achieved. The purpose of this research is to determine the influence of organizational integrity and support on employee performance at the Suka Mbayak Village Head Office located in Suka Mbayak Village, Karo Regency with a total of 37 employees. By using SPSS, the results of the study found the direction coefficient of multiple regression found a positive direction of integrity and organizational support for employee performance. The hypothetical results found a positive and significant influence of integrity on employee performance and a positive and significant influence of organizational support on employee performance. With the high integrity of employees and good organizational support for employees, it will directly or indirectly produce good performance as well.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114890090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tri Nurdiyanto, I. B. N. Udayana, Bernadetta Diansepti Maharani
This study aims to analyze whether product quality, service quality, and brand image can affect customer satisfaction at Griya Coklat Nglanggeran which was conducted in Nglanggeran Tourism Village, Patuk District, Gunungkidul Regency. This research is a quantitative study using a questionnaire distribution technique to all consumers at Griya Coklat Nglanggeran who are the samples in the study. The sampling technique used in this study was a purposive non-probability sampling technique using 120 respondents. Data analysis techniques in this study consisted of data quality tests, classical assumption tests, multiple linear regression analysis tests, and hypothesis testing. Data from filling out the questionnaire from this study were then analyzed using the SPSS 25 application. This study gives the result that product quality and service quality have a positive and significant effect on customer satisfaction. However, brand image gives negative results or does not affect customer satisfaction. The results of this study indicate that product quality, service quality, and brand image simultaneously (simultaneously) have a positive and significant effect on customer satisfaction at Griya Chocolate Nglanggeran.
{"title":"Pengaruh Kualitas Produk, Kualitas Layanan, Citra Merek Terhadap Kepuasan Pelanggan Griya Cokelat di Desa Wisata Nglanggeran, Kecamatan Patuk, Kabupaten Gunungkidul","authors":"Tri Nurdiyanto, I. B. N. Udayana, Bernadetta Diansepti Maharani","doi":"10.33087/jmas.v8i1.972","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.972","url":null,"abstract":"This study aims to analyze whether product quality, service quality, and brand image can affect customer satisfaction at Griya Coklat Nglanggeran which was conducted in Nglanggeran Tourism Village, Patuk District, Gunungkidul Regency. This research is a quantitative study using a questionnaire distribution technique to all consumers at Griya Coklat Nglanggeran who are the samples in the study. The sampling technique used in this study was a purposive non-probability sampling technique using 120 respondents. Data analysis techniques in this study consisted of data quality tests, classical assumption tests, multiple linear regression analysis tests, and hypothesis testing. Data from filling out the questionnaire from this study were then analyzed using the SPSS 25 application. This study gives the result that product quality and service quality have a positive and significant effect on customer satisfaction. However, brand image gives negative results or does not affect customer satisfaction. The results of this study indicate that product quality, service quality, and brand image simultaneously (simultaneously) have a positive and significant effect on customer satisfaction at Griya Chocolate Nglanggeran.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127508320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：