This research reveals the relationship between profitability and company size on firm value. The research type is quantitative research. The population in this study is companies in the energy sector listed on the Indonesia Stock Exchange. The analysis method used is Multiple Linear Regression Analysis with Smart PLS 4.0 program. The results of this study indicate that profitability has a negative effect on firm value, while company size has no effect on firm value.
{"title":"Nilai Perusahaan: Implikasi Profitabilitas dan Ukuran Perusahaan","authors":"Melisa Ariani Putri, Ary Fakturrachman Aryansyah","doi":"10.33087/jmas.v9i1.1824","DOIUrl":"https://doi.org/10.33087/jmas.v9i1.1824","url":null,"abstract":"This research reveals the relationship between profitability and company size on firm value. The research type is quantitative research. The population in this study is companies in the energy sector listed on the Indonesia Stock Exchange. The analysis method used is Multiple Linear Regression Analysis with Smart PLS 4.0 program. The results of this study indicate that profitability has a negative effect on firm value, while company size has no effect on firm value.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"123 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141123960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main objective of this study is to analyse the impact of the Arrum BPKB sharia marketing mix at Pegadaian UPS Diponegoro on the income level of MSME customers.This qualitative case study uses structured interviews to collect primary data from MSME players, complemented by secondary data from institutional records. The focus of the analysis is placed on understanding how the application of Sharia principles in marketing can improve business funding solutions. The application of Sharia Marketing Mix for Arrum BPKB financing has significantly increased customer interest and participation. Interviews with five MSME customers showed a marked increase in their daily and monthly income, confirming the effectiveness of this strategy in the real world. This study highlights the alignment of Shariah-compliant practices with customer needs and market dynamics. The findings underscore the importance of incorporating Shariah principles in marketing strategies in Islamic financial services. In practical terms, this approach not only helps in complying with ethical standards, but also enhances customer trust and financial inclusion for cash-strapped MSMEs. This study introduces new insights into the localised impact of Shariah marketing practices on MSME profitability, particularly in the Indonesian financial services context, and sets a precedent for further regional studies
{"title":"Analisis Syariah Marketing Mix Arrum BPKB dan Urgensinya dalam Meningkatkan Pendapatan UMKM Nasabah Pegadaian UPS Diponegoro Sumenep","authors":"Sayyidatul Munawaroh, Ahmad Makhtum","doi":"10.33087/jmas.v9i1.1807","DOIUrl":"https://doi.org/10.33087/jmas.v9i1.1807","url":null,"abstract":"The main objective of this study is to analyse the impact of the Arrum BPKB sharia marketing mix at Pegadaian UPS Diponegoro on the income level of MSME customers.This qualitative case study uses structured interviews to collect primary data from MSME players, complemented by secondary data from institutional records. The focus of the analysis is placed on understanding how the application of Sharia principles in marketing can improve business funding solutions. The application of Sharia Marketing Mix for Arrum BPKB financing has significantly increased customer interest and participation. Interviews with five MSME customers showed a marked increase in their daily and monthly income, confirming the effectiveness of this strategy in the real world. This study highlights the alignment of Shariah-compliant practices with customer needs and market dynamics. The findings underscore the importance of incorporating Shariah principles in marketing strategies in Islamic financial services. In practical terms, this approach not only helps in complying with ethical standards, but also enhances customer trust and financial inclusion for cash-strapped MSMEs. This study introduces new insights into the localised impact of Shariah marketing practices on MSME profitability, particularly in the Indonesian financial services context, and sets a precedent for further regional studies","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"357 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141028057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Electronic Word of Mouth (E-WoM) and destination image play a significant role in the tourism sector and have a strong influence on tourism satisfaction and tourism loyalty. This research aims to understand and identify the implications of E-WoM and destination image on tourism loyalty and tourism satisfaction as mediating (intervening) variables in Moramo Waterfall Tourism, Southeast Sulawesi. The analytical approach used is to use the SEM-PLS analysis tool with a sample of 160 respondents using purposive sampling. The results of the study show that the E-Wom and destination image variables have a positive and significant effect on tourism satisfaction and tourism loyalty. The more positive information and reviews and the more positive the image of the Moramo Waterfall tourist attraction in Southeast Sulawesi, the higher the tourism satisfaction and the stronger the formation of tourism loyalty, therefore tourism satisfaction is an important strategy to build tourism loyalty and the influence of both variables is positive and significant. The results of the study also show that tourism satisfaction as a mediating variable has a positive and significant effect on tourism loyalty, although the mediating effect is low.
{"title":"Eksplorasi Peran Tourism Satisfaction dalam Memediasi Hubungan Antara E-Wom, Destination Image dan Tourism Loyalty (Studi Kasus Wisata Air Terjun Moramo Sulawesi Tenggara)","authors":"Nisrina Hamid, Yuan Swastika, Wiwin Wulansari","doi":"10.33087/jmas.v9i1.1804","DOIUrl":"https://doi.org/10.33087/jmas.v9i1.1804","url":null,"abstract":"Electronic Word of Mouth (E-WoM) and destination image play a significant role in the tourism sector and have a strong influence on tourism satisfaction and tourism loyalty. This research aims to understand and identify the implications of E-WoM and destination image on tourism loyalty and tourism satisfaction as mediating (intervening) variables in Moramo Waterfall Tourism, Southeast Sulawesi. The analytical approach used is to use the SEM-PLS analysis tool with a sample of 160 respondents using purposive sampling. The results of the study show that the E-Wom and destination image variables have a positive and significant effect on tourism satisfaction and tourism loyalty. The more positive information and reviews and the more positive the image of the Moramo Waterfall tourist attraction in Southeast Sulawesi, the higher the tourism satisfaction and the stronger the formation of tourism loyalty, therefore tourism satisfaction is an important strategy to build tourism loyalty and the influence of both variables is positive and significant. The results of the study also show that tourism satisfaction as a mediating variable has a positive and significant effect on tourism loyalty, although the mediating effect is low.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"24 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141044140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kusuma Chandra Kirana, Tri Ratna Purnamarini, Rya Febi Mahanani
This study aims to determine the effect of education level, work experience, and workload on the quality of work of employees of the Sleman District Social Service.The population and sample used in the study were all employees of the Sleman Regency Social Service, totaling 60 people using the saturated sample method. Methods of data collection using questionnaires. Processing and analysis of data obtained from questionnaires using SPSS 23.The results of the study showed that there was no positive and not significant effect of the education level variable on the quality of work of Social Service employees in Sleman Regency. There is a positive and significant effect of work experience and workload variables on the work quality variable of Sleman District Social Service employees.
本研究旨在探讨教育程度、工作经验、工作量对Sleman地区社会服务员工工作品质的影响。本研究使用的人口和样本均为Sleman Regency Social Service的雇员，采用饱和样本法共60人。采用问卷调查法收集数据。使用SPSS 23对问卷数据进行处理和分析。研究结果表明，教育水平变量对Sleman县社会服务人员的工作质量没有显著的正向影响。工作经验和工作量变量对斯莱曼地区社会服务员工的工作质量变量有显著的正向影响。
{"title":"Pengaruh Tingkat Pendidikan, Pengalaman Kerja, dan Beban Kerja terhadap Kualitas Kerja pada Pegawai Dinas Sosial Kabupaten Sleman","authors":"Kusuma Chandra Kirana, Tri Ratna Purnamarini, Rya Febi Mahanani","doi":"10.33087/jmas.v8i1.1095","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1095","url":null,"abstract":"This study aims to determine the effect of education level, work experience, and workload on the quality of work of employees of the Sleman District Social Service.The population and sample used in the study were all employees of the Sleman Regency Social Service, totaling 60 people using the saturated sample method. Methods of data collection using questionnaires. Processing and analysis of data obtained from questionnaires using SPSS 23.The results of the study showed that there was no positive and not significant effect of the education level variable on the quality of work of Social Service employees in Sleman Regency. There is a positive and significant effect of work experience and workload variables on the work quality variable of Sleman District Social Service employees.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133118366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research are to test the influence of Fixed Asset Intensity, Management Compensation and Firm Size on Tax Management. The independent variables used are Fixed Asset Intensity, Management Compensation and Firm Size. The dependent variable used is Tax Management. This research is a type of quantitative research using secondary data. The population in this study are manufacturing companies in the consumer goods industry sector on the Indonesia Stock Exchange in 2016-2020. The method used is purposive sampling because this research has certain sample criteria that are adapted to the research objectives. Based on the purposive sampling method, the number of samples of manufacturing companies in the consumer goods industry sector in this study was 85 samples. In testing the hypothesis using multiple regression analysis with the help of the E-Views 9 program. Based on the results of the F test, it can be seen that the Fixed Asset Intensity, Management Compensation, and Firm Size simultaneously affect Tax Management. Based on the results of the t test, it can be seen that the Fixed Asset Intensity has no effect on Tax Management, Management Compensation has an effect on Tax Management, and Firm Size has an effect on Tax Management.
{"title":"Pengaruh Fixed Asset Intensity, Management Compensation, dan Firm Size terhadap Tax Management (Studi Empiris pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi yang Terdaftar di BEI pada Tahun 2016-2020)","authors":"F. Wahyuni, I. K. Wenten","doi":"10.33087/jmas.v8i1.1201","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1201","url":null,"abstract":"The purpose of this research are to test the influence of Fixed Asset Intensity, Management Compensation and Firm Size on Tax Management. The independent variables used are Fixed Asset Intensity, Management Compensation and Firm Size. The dependent variable used is Tax Management. This research is a type of quantitative research using secondary data. The population in this study are manufacturing companies in the consumer goods industry sector on the Indonesia Stock Exchange in 2016-2020. The method used is purposive sampling because this research has certain sample criteria that are adapted to the research objectives. Based on the purposive sampling method, the number of samples of manufacturing companies in the consumer goods industry sector in this study was 85 samples. In testing the hypothesis using multiple regression analysis with the help of the E-Views 9 program. Based on the results of the F test, it can be seen that the Fixed Asset Intensity, Management Compensation, and Firm Size simultaneously affect Tax Management. Based on the results of the t test, it can be seen that the Fixed Asset Intensity has no effect on Tax Management, Management Compensation has an effect on Tax Management, and Firm Size has an effect on Tax Management.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"169 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122537318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this study the variables used were organizational culture, compensation, communication, and performance of employees at CV. Amandara Engineering. The purpose of this research is to provide input to CV. Amandra Teknik and adds knowledge to readers. The research method used by distributing questionnaires to CV employees. Amandra Teknik, in answering the questionnaire the respondent simply marked the column that contained the Likert's Scale (1 – 5) above it. The results obtained from this study, partially organizational culture (X1) on communication (Y) has an insignificant negative effect, while compensation (X2) has a positive and significant effect on communication (Y), as well as organizational culture variable (X1) on performance (Z) has no significant negative effect, while compensation (X2) has a positive and significant effect on performance (Z) and the communication variable (Y) on performance (Z) partially has a positive and significant effect. Meanwhile, simultaneously organizational culture (X1), compensation (X2) through communication (Y) on performance (Z) has a positive influence. More about this source textSource text required for additional translation information.
{"title":"Pengaruh Budaya Organisasi, Kompensasi melalui Komunikasi Terhadap Kinerja Pegawai CV. Amandira Teknik","authors":"Muhammad Alhudori, Muhammad Oceano Fauzan","doi":"10.33087/jmas.v8i1.1141","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1141","url":null,"abstract":"In this study the variables used were organizational culture, compensation, communication, and performance of employees at CV. Amandara Engineering. The purpose of this research is to provide input to CV. Amandra Teknik and adds knowledge to readers. The research method used by distributing questionnaires to CV employees. Amandra Teknik, in answering the questionnaire the respondent simply marked the column that contained the Likert's Scale (1 – 5) above it. The results obtained from this study, partially organizational culture (X1) on communication (Y) has an insignificant negative effect, while compensation (X2) has a positive and significant effect on communication (Y), as well as organizational culture variable (X1) on performance (Z) has no significant negative effect, while compensation (X2) has a positive and significant effect on performance (Z) and the communication variable (Y) on performance (Z) partially has a positive and significant effect. Meanwhile, simultaneously organizational culture (X1), compensation (X2) through communication (Y) on performance (Z) has a positive influence. More about this source textSource text required for additional translation information.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"19 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131277811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the influence of price, product quality, promotion, brand image, and location on the purchasing decision of Traffic Bun Balikpapan. The research location is at the Traffic Bun Balikpapan store in Grand City Balikpapan, Jl. Sinarmas Land, Grand City, Ruko Golden Boulevard Blok AC, No.41, Batu Ampar District, north Balikpapan District. The data used are primary data obtained directly from the division of questionnaires. The sample in this study was 60 respondents. Based on the multiple linear regression analysis results, the value of the correlation coefficient (R) was obtained at 0.627 and the coefficient of determination (R²) at 39.3%. The simultaneous test results (Test F) showed that the calculated F was 6.999 > F table of 2.39, meaning that price, product quality, promotion, brand image, and location simultaneously had a significant effect on the decision to buy Traffic Bun Balikpapan. The results of the partial test (Test t) showed that the price variable (X1) t count of -2.734 > t of the table of 2.00488, which means that the price variable partially had a negative and significant effect on purchasing decisions. The product quality variable (X2) t count of 2.731 > t table of 2.00488, which means that the quality variable of the product partially had a positive effect and was significant to the purchase decision. The promotion variable (X3) t count is -2,061 > t table is 2.00488, which means the promotion variable partially negatively and significantly affects the purchase decision. The brand image variable (X4) t count is 2,809 > t table is 2.00488, which means the brand image variable partially has a positive and significant effect on purchasing decisions. The location variable (X5) t counts by 2,618 > t table of 2.00488, which means that the location variable partially has a positive and significant effect on purchasing decisions.
本研究旨在确定价格、产品质量、促销、品牌形象和地理位置对交通包子八厘巴板购买决策的影响。研究地点是位于jr . Grand City Balikpapan的Traffic Bun Balikpapan商店。大城，Ruko Golden Boulevard block AC, Batu Ampar区，北Balikpapan区41号，Sinarmas Land使用的数据是直接从问卷划分中获得的原始数据。本研究的样本为60名受访者。多元线性回归分析结果得出相关系数(R)为0.627，决定系数(R²)为39.3%。同时测试结果(测试F)显示，计算出的F值为6.999 > F表的2.39，说明价格、产品质量、促销、品牌形象和位置同时对购买Traffic Bun Balikpapan的决定有显著影响。部分检验(检验t)的结果显示，价格变量(X1) t计数-2.734 >表2.00488的t，这意味着价格变量部分对购买决策有负向且显著的影响。产品质量变量(X2) t计数为2.731 > t表为2.00488，说明产品质量变量部分具有正向作用，对购买决策具有显著性。促销变量(X3) t计数为- 2061 > t表为2.00488，说明促销变量部分负向显著影响购买决策。品牌形象变量(X4) t计数为2,809 > t表为2.00488，说明品牌形象变量对购买决策有部分正向显著影响。区位变量(X5) t计数为2.00488的2,618 > t表，这意味着区位变量对购买决策有部分正向显著影响。
{"title":"The Effect of Price, Product Quality, Promotion, Brand Image, and Location on the Purchasing Decision of Traffic Bun Grancity Balikpapan","authors":"Fitriana Fitriana, Syahril Hasan, Hikma Hasbi","doi":"10.33087/jmas.v8i1.705","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.705","url":null,"abstract":"This study aims to determine the influence of price, product quality, promotion, brand image, and location on the purchasing decision of Traffic Bun Balikpapan. The research location is at the Traffic Bun Balikpapan store in Grand City Balikpapan, Jl. Sinarmas Land, Grand City, Ruko Golden Boulevard Blok AC, No.41, Batu Ampar District, north Balikpapan District. The data used are primary data obtained directly from the division of questionnaires. The sample in this study was 60 respondents. Based on the multiple linear regression analysis results, the value of the correlation coefficient (R) was obtained at 0.627 and the coefficient of determination (R²) at 39.3%. The simultaneous test results (Test F) showed that the calculated F was 6.999 > F table of 2.39, meaning that price, product quality, promotion, brand image, and location simultaneously had a significant effect on the decision to buy Traffic Bun Balikpapan. The results of the partial test (Test t) showed that the price variable (X1) t count of -2.734 > t of the table of 2.00488, which means that the price variable partially had a negative and significant effect on purchasing decisions. The product quality variable (X2) t count of 2.731 > t table of 2.00488, which means that the quality variable of the product partially had a positive effect and was significant to the purchase decision. The promotion variable (X3) t count is -2,061 > t table is 2.00488, which means the promotion variable partially negatively and significantly affects the purchase decision. The brand image variable (X4) t count is 2,809 > t table is 2.00488, which means the brand image variable partially has a positive and significant effect on purchasing decisions. The location variable (X5) t counts by 2,618 > t table of 2.00488, which means that the location variable partially has a positive and significant effect on purchasing decisions.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123915110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The performance of a company is very dependent on good or bad corporate governance. Good corporate governance will be able to influence the company's financial performance, especially in state-owned enterprises (BUMN). This study examines the effect of institutional ownership, board of directors, independent commissioners and audit committees on the financial performance of state-owned companies listed on the Indonesia Stock Exchange (IDX) in the 2015-2021 period. This study used a total of 20 companies as research samples with multiple linear regression analysis using SPSS. The results of the study show that institutional ownership, board of directors, independent commissioners and audit committees partially have an influence on Tobins-Q.
{"title":"Pengaruh Tata Kelola Perusahaan terhadap Kinerja Keuangan pada Badan Usaha Milik Negara yang Terdaftar di Bursa Efek Indonesia Periode 2015-2021","authors":"Nur Tri Atmaji, G. Ugut","doi":"10.33087/jmas.v8i1.1023","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1023","url":null,"abstract":"The performance of a company is very dependent on good or bad corporate governance. Good corporate governance will be able to influence the company's financial performance, especially in state-owned enterprises (BUMN). This study examines the effect of institutional ownership, board of directors, independent commissioners and audit committees on the financial performance of state-owned companies listed on the Indonesia Stock Exchange (IDX) in the 2015-2021 period. This study used a total of 20 companies as research samples with multiple linear regression analysis using SPSS. The results of the study show that institutional ownership, board of directors, independent commissioners and audit committees partially have an influence on Tobins-Q.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116816571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect social media marketing, store atmosphere and electronic word of mouth to customer loyalty Starbucks City of Samarinda. The sample selection technique uses purposive sampling with a sample obtained by 100 respondents. Data collection was carried out by distributing questionnaires at all Starbucks outlets in Samarinda City. The data that has been collected is processed using the SmartPLS 3.2.9 analysis tool with the SEM method. The results of this study indicate that there is a significant effect on store atmosphere to customer loyalty, electronic word of mouth have a significant effect on customer loyalty. Whereas, Social media marketing no significant effect on customer loyalty.
{"title":"Pengaruh Social Media Marketing, Store Atmosphere dan Electronic Word of Mouth terhadap Customer Loyalty Starbucks Kota Samarinda","authors":"Fatma Azizah, M. F. Aransyah","doi":"10.33087/jmas.v8i1.1196","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1196","url":null,"abstract":"This study aims to determine the effect social media marketing, store atmosphere and electronic word of mouth to customer loyalty Starbucks City of Samarinda. The sample selection technique uses purposive sampling with a sample obtained by 100 respondents. Data collection was carried out by distributing questionnaires at all Starbucks outlets in Samarinda City. The data that has been collected is processed using the SmartPLS 3.2.9 analysis tool with the SEM method. The results of this study indicate that there is a significant effect on store atmosphere to customer loyalty, electronic word of mouth have a significant effect on customer loyalty. Whereas, Social media marketing no significant effect on customer loyalty. ","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125553366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research is to know how job discipline, health and safety work affects employees' performance on CV. Heaven Sentosa. For the method used in the study is by using a quantitative method using the survey method through the questionnaires handed out to employees. Especially those on CV. Heaven Sentosa by involving 31 employees. The data analysis techniques used in this study are valiance and reliability tests, descriptive analysis, classic assumptions test, linear regression tests, and hypothetical tests. Data analysis is done with the help of the SPSS 25 (Stastistic Product And Service Solution) application program. Research shows that discipline (x rays) and occupational safety and health (k3) (x files) have significantly and positively affected the performance of employees (y) CV. Heaven Sentosa. This suggests that the higher the level of employee discipline in the work, as well as the more secure and comfortable workers feel during the work, the better the performance by employees can be.
{"title":"Pengaruh Disiplin, Keselamatan dan Kesehatan Kerja (K3) Terhadap Kinerja Karyawan CV. Heaven Sentosa","authors":"Muhammad Iqbal Syahputra, A. Santoso","doi":"10.33087/jmas.v8i1.964","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.964","url":null,"abstract":"The purpose of this research is to know how job discipline, health and safety work affects employees' performance on CV. Heaven Sentosa. For the method used in the study is by using a quantitative method using the survey method through the questionnaires handed out to employees. Especially those on CV. Heaven Sentosa by involving 31 employees. The data analysis techniques used in this study are valiance and reliability tests, descriptive analysis, classic assumptions test, linear regression tests, and hypothetical tests. Data analysis is done with the help of the SPSS 25 (Stastistic Product And Service Solution) application program. Research shows that discipline (x rays) and occupational safety and health (k3) (x files) have significantly and positively affected the performance of employees (y) CV. Heaven Sentosa. This suggests that the higher the level of employee discipline in the work, as well as the more secure and comfortable workers feel during the work, the better the performance by employees can be.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117028976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：