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Pengaruh Kompensasi dan Disiplin Kerja terhadap Produktivitas Kerja Karyawan pada PT. Idea Solusi Indonesia (Erigo) Kantor Pusat Tangerang 补偿和就业纪律对印尼PT. Idea solutions (Erigo)员工工作效率的影响
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1024
Muhamad Guruh, Surya Budiman, Fitri Sabina, Esti Suntari
The purpose of this study was to determine whether there is a positive and significant effect between compensation and work discipline on work productivity partially or simultaneously at PT Idea Solusi Indonesia, Tangerang. This study uses an associative quantitative method where the data is in the form of a questionnaire distributed to 68 people and the data is processed using SPSS Version 22. The results of this study are the regression equation Y = 4.748 + 0.877 X1 the correlation coefficient (R) is 0.728 which means the coefficient between variable X1 to Y is strong The tcount value of the Compensation variable is 4.658 which is greater than the ttable value of 1.99656 with a significant level of 0.0 less than 0.05, it can be interpreted that Ha is accepted and H0 is rejected, so it can be concluded partially Compensation has a positive and significant effect on Productivity . the regression equation Y = 12.758 + 0.704X2 the correlation coefficient (R) is 0.721, which means the coefficient between X2 and Y is strong. The t-count value of the Work Discipline variable is 4.463, which is greater than the t-table of 1.99656 with a significant level of 0 being less than 0.05, which means that Ha is accepted and H0 is rejected. So it can be partially concluded that work discipline has a positive and significant effect on Work Productivity, the regression equation Y = 1.419 + 0.543 X1 + 0.422X2 the correlation coefficient (R) is 0.714, which means the coefficient between the variables of Compensation and Work Discipline on Very Strong Work Productivity is known. the value of the coefficient of determination (KD) = (R2) x 100% is obtained from R, namely KD = 0.640 x 100% = 64% The output is known Fcount is 57.780 and the significance value is 0 while the Ftable value is at a significance level of 0.05 with df 1 (the number of variable -1) 3-1 = 2, and df 2 (n-k-1) or = 68-2-1 = 65 obtained F table value of 3.14 So it can be concluded that Fcount > Ftable (57.780 > 3.14) and significance < 0, 05 (0 < 0.05), then Ha is accepted, so it can be concluded that Compensation and Work Discipline together affect Work Productivity.
本研究的目的是确定在印尼坦格朗的PT Idea Solusi公司,薪酬和工作纪律之间是否存在部分或同时对工作生产率的积极显著影响。本研究采用关联定量方法,其中数据以问卷的形式分发给68人,数据使用SPSS Version 22进行处理。这项研究的结果是回归方程Y = 4.748 + 0.877 X1相关系数(R)之间的系数是0.728这意味着变量X1 Y强tcount补偿变量的值是4.658的ttable值大于1.99656的显著水平0.0小于0.05,可以解释,Ha被接受和H0被拒绝,因此可以得出部分补偿对生产力有正向且显著的影响。回归方程Y = 12.758 + 0.704X2,相关系数(R)为0.721,说明X2与Y之间的系数较强。工作纪律变量的t-count值为4.463,大于t表1.99656,且显著性水平0 < 0.05,表示接受Ha,拒绝H0。由此可以部分得出,工作纪律对工作效率有正向显著的影响,回归方程Y = 1.419 + 0.543 X1 + 0.422X2,相关系数(R)为0.714,说明薪酬与工作纪律对极强工作效率的变量之间的系数是已知的。确定系数的值(KD) = (R2) x 100%获得R,即KD = 0.640 * 100% = 64%的输出是已知Fcount 57.780和意义值为0,而Ftable值在0.05的显著性水平与df - 1(变量的数量1)3 - 1 = 2,和df 2 (n - k - 1) = 68-2-1 = 65获得F表值为3.14,因此它可以得出结论,Fcount > Ftable(57.780 > 3.14)和意义< 0 05(0 < 0.05),然后公顷被接受,因此可以得出结论,薪酬和工作纪律共同影响工作效率。
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引用次数: 0
Pengaruh Good Corporate Governance terhadap Manajemen Laba (Studi Kasus pada Sektor Property dan Real Estate yang Terdaftar di BEI Periode Tahun 2017-2021) 良好的公司治理对利润管理的影响(2017-2021年北方上市的房地产和房地产案例研究)
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.858
Dede Hertina, Nuri Nuryanah
The purpose of the research is to analyze the effect of Good Corporate Governance on Earnings Management. Good Corporate Governance. in this research measured using Institutional Ownership, Managerial Ownership, and Independent Board of Commisioners. The analytical method used in this study is quantitative method with the population of this study, are property and Real Estate companies listed on the Stock Exchange period 2017-2021 were selected using purposive sampling and the number of samples obtained 14 companies with the research period 5 year. The data analysis used in this study is panel data regression. the result showed that Institutional Ownership and Independent Board of Commisioners did not give significant influence the Earnings Management, by contrast Managerial Ownership did influence the Earnings Management.
本研究的目的是分析良好的公司治理对盈余管理的影响。良好的公司管治。本研究使用机构所有权、管理层所有权和独立委员会来衡量。本研究采用的分析方法是定量方法,以本研究的人口为对象,采用有目的抽样的方法选择2017-2021年期间在证券交易所上市的房地产和房地产公司,样本数为14家,研究期为5年。本研究使用的数据分析是面板数据回归。结果表明,机构所有权和独立董事会对盈余管理没有显著影响,而管理层所有权对盈余管理有显著影响。
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引用次数: 0
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa UPN “Veteran” Jawa Timur) 产品的促销和质量对收购决策的影响(东爪哇州UPN“退伍军人”的研究)
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1055
Farhan Bachtiar Efendi, S. Aminah
The purpose of this research is to describe the effect of promotion and product quality on purchasing decisions by using product research objectsskincare Skintific. This research uses a quantitative approach. The population in this study were East Java "Veteran" UPN students who had purchased and used the product of skincare Skintific. While the sample in this study is the buyer of skincare Skintific. The method applied in determining the sample isnon-probability sampling withteknik accidental sampling with the number of respondents as many as 96 respondents. Each test that uses the SmartPLS Application indicates that each test obtains a value above the required value so that the test is declared reliable. This study uses a quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results of the study indicate that promotions have a positive and significant influence on purchasing decisions. Then the product quality has a positive and significant influence on purchasing decisions.
本研究的目的是通过产品研究对象skincare Skintific来描述促销和产品质量对购买决策的影响。本研究采用定量方法。本研究的人群为东爪哇“退伍军人”UPN学生,他们购买并使用了护肤产品Skintific。而本研究的样本是护肤品Skintific的购买者。确定样本的方法为非概率抽样,随机抽样,回答者多达96人。使用SmartPLS应用程序的每个测试都表明每个测试获得的值高于所需值,因此测试被声明为可靠。本研究采用定量研究设计,数据分析采用描述性统计和PLS分析的形式。研究结果表明,促销对购买决策有积极而显著的影响。产品质量对采购决策有显著的正向影响。
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引用次数: 0
Job Satisfaction Karyawan Perbankan Memediasi Transformational Leadership dan Job Performance 工作满意度:转型领导与工作绩效
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.864
Anggoro Anom, W. Adawiyah, Dita Oki Berliyanti
This study uses 3 variables consisting of: 1 independent variable, namely transformational leadership, 1 mediating variable, namely job satisfaction and 1 dependency variable, namely work performance, which aims to analyze the effect of transformational leadership on work performance which is mediated by job satisfaction in employees of PT. Bank Mandiri Tbk. Jakarta's Big Rice Field. The sample used in this study were employees of PT. Bank Mandiri Tbk. Paddy Field, Central Jakarta. Sampling used the cluster random sampling method, through a survey using a questionnaire with a total of 190 respondents and the data analysis method in this study used the Structural Equation Model (SEM) with AMOS version 23 software. through a survey using a questionnaire with the results of this study indicating that transformational leadership positive effect on job satisfaction. However, it does not have a significant effect on work performance. If you look at the role of Job Satisfaction as a Mediation variable, it is enough to influence transformational leadership on Job Performance at PT. Bank Mandiri Tbk. Jakarta's Big Rice Field. Thus, the conclusions obtained indicate that employees with high job satisfaction tend to be good at their jobs compared to employees with low job satisfaction. In addition, the work performance of employees with high transformational leadership is greater than that of employees with low transformational leadership. In addition to the direct effect, this study shows that job satisfaction has a significant mediating role in the relationship between transformational leadership and performance. These findings reveal important theoretical clues that transformational leadership as a personal ability can influence work performance not only directly but also indirectly through its positive influence on job satisfaction.
本研究采用3个变量,分别为:1个自变量变革型领导、1个中介变量工作满意度和1个因变量工作绩效,旨在分析变革型领导以工作满意度为中介对Mandiri银行员工工作绩效的影响。雅加达的大稻田。本研究使用的样本是PT. Bank Mandiri Tbk的员工。稻田,雅加达中部。抽样采用整群随机抽样方法,通过问卷调查共190人,本研究的数据分析方法采用结构方程模型(SEM),使用AMOS 23版软件。通过问卷调查,本研究结果表明变革型领导对工作满意度有积极的影响。然而,它对工作绩效没有显著的影响。如果你把工作满意度作为一个中介变量,它足以影响PT. Bank Mandiri Tbk的变革型领导对工作绩效的影响。雅加达的大稻田。由此得出结论,工作满意度高的员工比工作满意度低的员工更擅长自己的工作。此外,高变革型领导的员工的工作绩效大于低变革型领导的员工。除了直接作用外,本研究还表明,工作满意度在变革型领导与绩效的关系中具有显著的中介作用。这些发现揭示了重要的理论线索,即变革型领导作为一种个人能力不仅可以直接影响工作绩效,还可以通过对工作满意度的积极影响间接影响工作绩效。
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引用次数: 1
Analysis of Stock Investment Decisions through Price Earnings Ratio (A Case Study on Construction Service Companies) 基于市盈率的股票投资决策分析(以建筑服务公司为例)
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.525
Dio Alfarago, Luthfi Aziz Bakhtiyar
The objective of this study is to analyze investment decisions using the Price Earnings Ratio (P/E Ratio) approach. The sample companies for this study are construction service companies that are listed on the Indonesia Stock Exchange in 2021. This study combines descriptive and quantitative methods. The results indicated that PT. Waskita Karya Tbk., PT. Wijaya Karya Tbk., PT. Adhi Karya Tbk., and PT. Pembangunan Perumahan Tbk. are sequentially the company with the highest investment priority. This priority scale can be taken into account by investors when making investments.
本研究的目的是使用市盈率(P/E Ratio)方法分析投资决策。本研究的样本公司为2021年在印尼证券交易所上市的建筑服务公司。本研究采用描述性和定量相结合的方法。结果表明,PT. Waskita Karya Tbk。, PT. Wijaya Karya Tbk。Adhi Karya Tbk。和PT. Pembangunan Perumahan Tbk。依次是投资优先级最高的公司。投资者在进行投资时可以考虑到这个优先级。
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引用次数: 0
Manajemen Lingkungan Masyarakat Melalui Pendekatan Culture and Behavior di Pesisir Timur Sumatera Utara 环境管理通过苏门答腊北部东海岸的文化和行为方法
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1083
A. Hamzah, N. Nurhasanah
Human activities on the environment are inseparable from the by-products in the form of waste, for example paper, plastic, metal, glass or glass are by-products of human activities on the environment. Solid waste control does not only cover the environment in urban areas but rural areas on the coast is a global issue that has not been resolved. One way that can be taken in dealing with solid waste in the environment is through a cultural approach and local community knowledge. This study aims to identify the local wisdom of the community called "Meresik" in the coastal environment of Tapak Kuda Village by measuring the level of community participation in solid waste management. the research conducted was descriptive interpretative in nature, the results of questionnaires and interviews were interpreted through data triangulation, samples were taken by random sampling of 60 people and 10 key figures interviewed, data were analyzed descriptively by presenting quantitative and descriptive data on waste control activities in the coastal village environment Tapak Kuda is called "Meresik", the abstinence value against the prohibition of throwing garbage in the sea area and mangrove forests is a form of violation of customary norms in the environment, the habit of using natural materials as containers is a written regulation carried out by the village head, the concentration of disposal sites is carried out in one place with sorting Types of garbage and village clean-up rituals on Friday (resik) are traditional village rituals in maintaining sanitation and soil fertility. The level of community participation is 75% in the high category. the local community of the Village realizes that the culture of resik has an important role in maintaining an environmental condition, environmental cleanliness and good sanitation are heavily influenced by Islamic religious views, as well as prevailing norms and values regarding local wisdom in solid waste management, the level of participation is in the high category this is done with the village working group scheme in the process of collecting, sorting, reducing and educating local wisdom in Tapak Kuda Village.
人类活动对环境产生的副产品是离不开以废物形式存在的,例如纸张、塑料、金属、玻璃或玻璃都是人类活动对环境产生的副产品。固体废物控制不仅涉及城市地区的环境,而且涉及沿海农村地区的环境,这是一个尚未解决的全球性问题。处理环境中的固体废物可以采取的一种方法是通过文化方法和当地社区知识。本研究旨在通过测量社区参与固体废物管理的水平,确定Tapak Kuda村沿海环境中名为“Meresik”的社区的当地智慧。所进行的研究本质上是描述性解释性的,通过数据三角法解释问卷调查和访谈的结果,随机抽样60人和10个关键人物进行访谈,通过提供沿海村庄环境中废物控制活动的定量和描述性数据来描述分析数据Tapak Kuda被称为“Meresik”。禁止向海域和红树林扔垃圾的节制值是违反环境习惯规范的一种形式,使用天然材料作为容器的习惯是村长执行的书面规定,集中处置地点在一个地方进行分类垃圾类型和星期五的村庄清洁仪式(resik)是传统的村庄仪式,以保持卫生和土壤肥沃。社区参与的水平在高类别中为75%。该村的当地社区认识到,resik文化在维持环境条件方面发挥着重要作用,环境清洁和良好卫生受到伊斯兰宗教观点以及当地在固体废物管理方面的普遍规范和价值观的严重影响,参与程度很高,这是通过村庄工作组计划在收集、分类、减少和教育塔帕克库达村的当地智慧。
{"title":"Manajemen Lingkungan Masyarakat Melalui Pendekatan Culture and Behavior di Pesisir Timur Sumatera Utara","authors":"A. Hamzah, N. Nurhasanah","doi":"10.33087/jmas.v8i1.1083","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1083","url":null,"abstract":"Human activities on the environment are inseparable from the by-products in the form of waste, for example paper, plastic, metal, glass or glass are by-products of human activities on the environment. Solid waste control does not only cover the environment in urban areas but rural areas on the coast is a global issue that has not been resolved. One way that can be taken in dealing with solid waste in the environment is through a cultural approach and local community knowledge. This study aims to identify the local wisdom of the community called \"Meresik\" in the coastal environment of Tapak Kuda Village by measuring the level of community participation in solid waste management. the research conducted was descriptive interpretative in nature, the results of questionnaires and interviews were interpreted through data triangulation, samples were taken by random sampling of 60 people and 10 key figures interviewed, data were analyzed descriptively by presenting quantitative and descriptive data on waste control activities in the coastal village environment Tapak Kuda is called \"Meresik\", the abstinence value against the prohibition of throwing garbage in the sea area and mangrove forests is a form of violation of customary norms in the environment, the habit of using natural materials as containers is a written regulation carried out by the village head, the concentration of disposal sites is carried out in one place with sorting Types of garbage and village clean-up rituals on Friday (resik) are traditional village rituals in maintaining sanitation and soil fertility. The level of community participation is 75% in the high category. the local community of the Village realizes that the culture of resik has an important role in maintaining an environmental condition, environmental cleanliness and good sanitation are heavily influenced by Islamic religious views, as well as prevailing norms and values regarding local wisdom in solid waste management, the level of participation is in the high category this is done with the village working group scheme in the process of collecting, sorting, reducing and educating local wisdom in Tapak Kuda Village.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125992495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perencanaan Strategis dalam Pengembangan Desa Wisata di Kabupaten Bandung (Suatu Kajian di Kecamatan Ciwidey)
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1197
M. Ar
This study aims to determine the Strategic Planning carried out by the Bandung Regency Tourism and Culture Office in the development of Tourism Villages in Ciwidey District. The method used in this research study is descriptive analysis with a qualitative approach. Researchers used a strategic planning model with data analysis using SWOT analysis, while the data collection techniques used in this study were library/documentation studies, observations, and interviews. The initial step taken was to analyze the internal and external environment to determine strengths, weaknesses, opportunities and threats in the development of Tourism Villages in Ciwidey District. After that the researcher also analyzes the issues that arise and looks at strategic issues. From this analysis there are several very strategic issues, namely the issue of increasing cooperation with related parties, the issue of increasing promotion to attract more tourists and the issue of seeking to allocate funds for natural disaster management, the issue of providing professional guides and the issue of provide outreach and guidance to the community visiting the Tourism Village in Ciwidey District. Whereas in strategic planning for the development of a Tourism Village in Ciwidey District there are several weaknesses, namely limited professional human resources, limited available funds and lack of optimal promotion. For this reason, the suggestions made to overcome these weaknesses include: to overcome the limitations of professional human resources, the government needs to recruit employees who have an educational background in tourism. To address strategic issues related to promotion, the Bandung Regency Tourism and Culture Office should optimally activate websites, social media, and applications and explain in detail the more attractiveness that Tourism Villages have in Ciwidey District and programs under development. Tourism Village in Ciwidey District.
本研究旨在确定万隆县旅游文化办公室在ciwide区旅游村发展中的战略规划。本研究采用的方法是定性分析与描述性分析相结合。研究人员使用战略规划模型和SWOT分析法进行数据分析,而本研究中使用的数据收集技术是图书馆/文献研究,观察和访谈。第一步是分析内部和外部环境,确定ciwide区旅游村发展的优势、劣势、机会和威胁。之后,研究人员还分析了出现的问题,并着眼于战略问题。从这个分析来看,有几个非常具有战略意义的问题,即增加与相关方的合作问题,增加促销以吸引更多游客的问题,寻求分配自然灾害管理资金的问题,提供专业导游的问题,以及为参观ciwide区旅游村的社区提供外联和指导的问题。而在西广区旅游村发展的战略规划中,存在专业人力资源有限、可用资金有限、缺乏最佳推广等不足。因此,针对这些弱点提出的建议包括:为了克服专业人力资源的限制,政府需要招聘具有旅游教育背景的员工。为了解决与推广相关的战略问题,万隆县旅游和文化办公室应优化网站、社交媒体和应用程序,并详细说明旅游村在Ciwidey区的吸引力和正在开发的项目。西威迪区旅游村。
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引用次数: 0
Pengaruh Pelaksanaan Audit Internal terhadap Pencegahan FRAUD (Kecurangan) (Studi pada PT LEN Industri (Persero) Bandung) 内部审计对欺诈预防(作弊)的影响(客户为PT LEN industries (Persero)的研究)
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1216
Ardiansyah Dwiky Alfarisy
The purpose of this study was to determine the effect of internal audit on fraud prevention and to determine how much influence internal audit has on fraud prevention. The method used in this research is an empirical study. The population in this study are staff or employees of PT. LEN Industri (Persero) with a total of 25 employees. The sampling technique used was saturated sampling, so that a sample of 25 respondents was obtained. The results of the study show that the tcount value of the implementation of internal audits on fraud prevention is 3.740. By using a significance number or Sig (5%), and N = 14, t = 2.0595 is obtained. The provisions say that if tcount > ttable, then Ha is accepted and Ho is rejected, meaning that the hypothesis that internal audit has an effect on fraud prevention is accepted.
本研究的目的是确定内部审计对预防舞弊的影响,并确定内部审计对预防舞弊的影响程度。本研究采用的是实证研究方法。本研究的人群为PT. LEN industrii (Persero)的员工或雇员,共25名员工。使用的抽样技术是饱和抽样,因此获得了25个受访者的样本。研究结果表明,实施内部审计对预防舞弊的计数值为3.740。采用显著性数或Sig (5%), N = 14,得到t = 2.0595。条款规定,如果tcount >可表,则Ha被接受,Ho被拒绝,这意味着内部审计对防止欺诈有作用的假设被接受。
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引用次数: 0
Pengaruh Leverage, Likuiditas dan Profitabilitas terhadap Risiko Sistematis pada Perusahaan Manufaktur Subsektor Food and Beverage 杠杆、流动性和盈利能力对食品和监管部门生产的系统风险的影响
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1033
Selfina Anggraini, Risal Rinofah, Pristin Prima Sari
The purpose of this study is to test and explain the effect of leverage, liquidity and profitability on systematic risks in food and beverage subsector manufacturing companies listed on the IDX in the 2018-2021 period. The population of this study is 72 companies manufacturing in the food and beverage subsector for the 2018-2021 period. Sampling in this study used purposive sampling technique, namely sampling with certain criteria and obtained as many as 46 companies for 4 years, so that 184 observations were obtained. This study used the multiple regression analysis method with the help of the spss program version 20. The independent variables in this study are leverage, liquidity and profitability, as well as dependent variables, namely systematic risk. The results of this study show that the partial influence of leverage and liquidity variables has a positive and insignificant impact on systematic risk, while the profitability variable has a negative and significant impact on systematic risk. Meanwhile, variable leverage, liquidity, and profitability simultaneously have a significant effect on systematic risk.
本研究的目的是检验和解释杠杆、流动性和盈利能力对2018-2021年期间在IDX上市的食品和饮料细分行业制造公司系统性风险的影响。本研究的人口是2018-2021年期间食品和饮料子行业的72家公司。本研究的抽样采用目的性抽样技术,即有一定标准的抽样,在4年的时间里,抽样了多达46家公司,得到了184个观察值。本研究采用多元回归分析方法,借助spss软件20版。本研究的自变量为杠杆率、流动性和盈利能力,因变量为系统风险。本研究结果表明,杠杆和流动性变量的部分影响对系统风险具有正向且不显著的影响,而盈利能力变量对系统风险具有负向且显著的影响。同时,可变杠杆、流动性和盈利能力同时对系统风险有显著影响。
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引用次数: 0
Pengaruh Word of Mouth, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Produk Motor Honda di Jakarta 口口之言、品牌形象和生活方式对雅加达购买本田摩托车产品的决定的影响
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1086
Rizka Fajrina S, Jalaludin Jalaludin
Today's motorbikes can say a lot of meaningful things to society. Motorcycle manufacturers are required to introduce new technology every year to boost sales. With increasingly stringent business regulations due to competition, companies are forced to meet consumer needs in addition to being able to sell their products. Word of mouth, brand image, and lifestyle are some of the variables that might influence consumer decisions to buy. The method used in this research is quantitative. The results of this study are the influence of word of mouth (X1) on the purchase decision of Honda motorcycle products in Jakarta (Y), namely the calculated f value is greater than f table, f count 13.449> 2.47 from f table. The influence of brand image (X2) on the purchase decision of Honda motorcycle products in Jakarta (Y), namely the value of f count is greater than f table, f count is 61,601 > 2.47 from f table. The influence of lifestyle (X3) on the purchase decision of Honda motorcycle products in Jakarta (Y), namely the value of f count is greater than f table, f count is 53,769 > 2.69 from f table. The influence of word of mouth, brand image and lifestyle on the purchase decision of Honda motorcycle products in Jakarta (Y), namely the calculated f value is greater than f table.
今天的摩托车可以对社会说很多有意义的事情。摩托车制造商被要求每年引进新技术以促进销售。由于竞争,商业法规越来越严格,公司除了能够销售他们的产品外,还被迫满足消费者的需求。口碑、品牌形象和生活方式是可能影响消费者购买决定的一些变量。本研究采用的方法是定量的。本研究的结果是口碑(X1)对雅加达本田摩托车产品购买决策的影响(Y),即计算出的f值大于f表,f从f表中计算出13.449> 2.47。品牌形象(X2)对雅加达本田摩托车产品购买决策的影响(Y),即f count的值大于f表,f count为61,601 > 2.47,由f表可知。生活方式(X3)对雅加达本田摩托车产品购买决策的影响(Y),即f count的值大于f表,f count为53,769 > 2.69,由f表可知。口碑、品牌形象和生活方式对雅加达地区本田摩托车产品购买决策的影响(Y),即计算出的f值大于表f。
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引用次数: 0
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J-MAS (Jurnal Manajemen dan Sains)
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