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Bagaimana Loyalitas Pelanggan Pengguna Pertamini di Kota Jambi? 在Jambi镇采矿的用户忠诚度如何?
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1119
Raja Penungkunen Surbakti, Tona Aurora Lubis, Sigit Indrawaijaya
This study aims to determine and analyze Brand image as Moderating Purchase Decision and Customer Satisfaction on Customer Loyalty of Pertamini Users in Jambi City. This study has a population of all people in Jambi City who have purchased motor vehicle fuel at least once at Pertamini. The analysis tool used in this research is SMART PLS. This study provides the following conclusions: The projected increase in purchasing decisions by product, price and location will increase customer loyalty which is reflected through recommendations, repetition and purchases between lines. Customer satisfaction is projected by service quality, emotional factors can increase customer loyalty which is reflected by recommendations, repetition and purchases between lines. Brand image which is described through recognition, reputation, user image and product image is not able to strengthen or weaken the influence of purchasing decisions projected by product, price and location instead of customer loyalty which is reflected by recommendations, repetition and inter-line purchases. Brand image which is described through recognition, reputation, user image and product image is able to weaken the influence of customer satisfaction which is projected by service quality and emotional factors so as to increase customer loyalty which is reflected through recommendations, repeat purchases and between lines.
本研究旨在确定并分析品牌形象对占碑市Pertamini用户的购买决策和顾客满意对顾客忠诚的调节作用。本研究的对象是占碑市所有在Pertamini至少购买过一次机动车燃料的人。本研究使用的分析工具是SMART PLS。本研究提供了以下结论:产品,价格和位置的购买决策的预计增加将增加客户忠诚度,这反映在推荐,重复和购买线之间。顾客满意度是通过服务质量来预测的,情感因素可以提高顾客忠诚度,通过推荐、重复和线间购买来体现。通过认知度、美誉度、用户形象和产品形象来描述的品牌形象不能增强或削弱由产品、价格和位置投射的购买决策的影响,而不是通过推荐、重复和跨线购买来反映的客户忠诚度。通过认知度、美誉度、用户形象和产品形象来描述的品牌形象,可以削弱服务质量和情感因素所投射的顾客满意度的影响,从而提高顾客忠诚度,通过推荐、重复购买和行间购买来体现顾客忠诚度。
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引用次数: 0
Analisa Literasi Keuangan pada Usaha Mikro Kecil Dan Menengah (UMKM) Batik di Kota Jambi 分析Jambi镇蜡染小型和中型微企业的金融素量
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1287
Ahmad Nur Budi Utama, A. Suryani
The purpose of this study is to find out how experienced Batik micro, small and medium enterprises (MSMEs) in Jambi City are in financial matters. Data collection techniques through conversations or interviews with informants representing small and medium enterprises, and interviews conducted face-to-face. The aspects of financial literacy studied are: 1) Aspects of financial knowledge; (2) Aspects of financial behavior; 3) Aspects of financial attitudes; and 4) Aspects of financial capability. The results showed that (1) The aspect of financial knowledge shows that Batik MSME actors in Jambi City are able to use supporting devices, and financial products and make financial reports to support their business; (2) The aspect of financial behavior shows that Batik MSME actors in Jambi City are aware of paying taxes, setting aside money for savings, and recording finances accurately; (3) The aspect of financial attitude shows that Batik MSME actors in Jambi City are able to manage expenses rationally; and (4) The financial capability  aspect shows that Batik MSME players in Jambi City are able to have strategies and plans for where and how money will be spent and track savings balances.
本研究的目的是找出占碑市经验丰富的蜡染中小微企业(MSMEs)在财务事务方面的情况。通过与代表中小企业的举报人对话或访谈以及面对面访谈来收集数据的技术。金融素养研究的方面有:1)金融知识方面;(2)财务行为方面;3)财务态度方面;4)财务能力方面。结果表明:(1)金融知识方面,占碑市蜡染中小微企业行为者能够使用配套设备、金融产品和制作财务报告来支持其业务;(2)财务行为方面,占碑市蜡染中小微企业行为主体具有纳税意识、储蓄意识和准确财务记录意识;(3)财务态度方面,占碑市蜡染中小微企业行为主体具有合理管理费用的能力;(4)财务能力方面表明,占碑市的蜡染中小微企业能够制定战略和计划,决定在哪里以及如何花钱,并跟踪储蓄余额。
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引用次数: 1
Efektivitas dan Kontribusi Pajak Kendaraan Bermotor terhadap Pendapatan Asli Daerah Sebelum Pandemi Covid 19 在Covid第19大流行之前,机动车对当地税收的影响和贡献
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1113
Juniati Juniati
The Covid 19 pandemic occurred in early 2020 which caused global, regional and national economic conditions to experience setbacks during the pandemic. The weakening of purchasing power causes a decrease in regional original income so that it has an impact on the development of a region. This research focuses on knowing and analyzing how the effectiveness and contribution of motorized vehicle taxes was to regional original income before the Covid 19 pandemic occurred in Jambi province and what was the trend of regional original income in Jambi province. Quantitative analysis methods are used in solving research problems with development and contribution analysis tools. This study uses secondary data obtained from publications on the official website. The results of the study show that the development of Motorized Vehicle Tax (PKB) in Jambi Province prior to the Covid-19 pandemic was 9.04% with an effectiveness rate of 109.55%. Furthermore, the contribution of motorized vehicle tax to Jambi Province's Original Revenue before the COVID-19 pandemic was 26.29%.
2019冠状病毒病大流行发生在2020年初,导致全球、区域和国家经济状况在大流行期间遭遇挫折。购买力的减弱导致地区原始收入的减少,从而对一个地区的发展产生影响。本研究的重点是了解和分析在占壁省发生新冠疫情之前,机动车税对地区原始收入的有效性和贡献情况,以及占壁省地区原始收入的趋势。定量分析方法用于解决研究问题与发展和贡献分析工具。本研究使用的二手数据来自官方网站上的出版物。研究结果表明,新冠肺炎大流行前占碑省机动车税(PKB)的开征率为9.04%,有效率为109.55%。此外,机动车税对占壁省新冠疫情前原始收入的贡献率为26.29%。
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引用次数: 0
Aplikasi Layanan Service Kendaraan Bermotor (Carimontir) Using Design Thinking Method
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1018
K. Sapari, E. Hamdi
Many ownership of vehicles is an opportunity for repair service owners in Indonesia, to plan operations on Carimontir's business plan, operational plans are carried out based on a strategic plan by setting operational objectives in line with the company's strategic plan in accordance with setting objectives. After determining operational objectives, Carimontir determines targets that in accordance with QSPM, namely the number of business partners and being anywhere & anytime. Then according to the business level strategy, namely the differentiation strategy by having artificial intelligence technology in the form of Chat Bots. The idea for the display of the application must be easy for everyone to understand by applying a minimalist design concept accompanied by symbols that imply the function of the user of the feature. In designing the Carimontir system process technology using the latest version of the system so that application work will run smoothly without lag, the latest security system is an important part of system security and company data.
许多车辆的所有权是一个机会,为维修服务的业主在印度尼西亚,计划运营的Carimontir的商业计划,运营计划是根据战略计划,通过设定符合公司的战略计划的经营目标,按照设定的目标来执行。在确定运营目标后,Carimontir根据QSPM确定目标,即业务合作伙伴的数量和随时随地。然后根据业务层面的战略,即差异化战略,以聊天机器人的形式拥有人工智能技术。应用程序显示的想法必须易于每个人理解,通过应用极简主义的设计概念,并伴随着暗示用户功能的符号。在设计Carimontir系统过程中采用了最新版本的系统技术,使应用程序工作顺利运行无滞后,最新的系统安全是系统安全和公司数据的重要组成部分。
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引用次数: 0
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Pegawai Sekretariat Daerah Kabupaten Tanjung Jabung Barat
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1123
U. Ubaidillah
The purpose of this study is to find out and describe the implementation of work motivation, work discipline and employee performance at the Regional Secretariat of Tanjung Jabung Barat Regency, as well as to find out how the influence of motivation and work discipline simultaneously and partially on employee performance within the Regional Secretariat of Tanjung Jabung Barat Regency. Research methods used are qualitative descriptive analysis methods and quantitative descriptive analysis methods, the type of data used is primary data with questionnaire questionnaires. The analysis method used linear regression analysis is simple. This study used a population of 62 respondents. Hypothesis testing was performed using a t-test, with a significant (α) 5%. Data analysis using statistical data management software namely SPSS 22.00 for windows.
本研究的目的是找出和描述工作动机,工作纪律和员工绩效在丹戎Jabung Barat Regency区域秘书处的实施情况,以及找出动机和工作纪律如何同时和部分地影响丹戎Jabung Barat Regency区域秘书处的员工绩效。研究方法采用定性描述性分析方法和定量描述性分析方法,使用的数据类型为原始数据与问卷调查。分析方法采用线性回归分析,简单易行。这项研究使用了62名受访者。假设检验采用t检验,显著性(α)为5%。数据分析使用统计数据管理软件,即SPSS 22.00 for windows。
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引用次数: 0
Analisis Dana Bantuan Program Keluarga Harapan Untuk Meningkatkan Kesejahteraan Ekonomi Di Kota Bandar Lampung
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1025
Ovaliani Anna Sasmita, Erike Anggraeni, Syamsul Hilal
Poverty has made millions of people unable to get a quality education, difficulties in financing health care, lack of savings and no investment, lack of access to public services, lack of employment opportunities, lack of social security and protection for families, increased migration flows to cities, and more severe, poverty causes millions of people to meet their limited needs for food, clothing and boards. Social welfare problems that are currently developing indicate that there are citizens whose rights to their basic needs have not been properly fulfilled because they have not received social services from the state. Thus, social welfare development, as well as development in general, cannot be carried out by the government alone. The purpose of this research is to find out whether the Family Hope Program assistance fund can improve people's welfare in Bandar Lampung. The method used in this research is to use qualitative methods. Based on the results of the study, it was found that the assistance from the Family Hope Program had not been comprehensive and the level of poverty in Bandar Lampung City was not yet complete.
贫困使数百万人无法获得优质教育,难以为医疗保健提供资金,缺乏储蓄和投资,无法获得公共服务,缺乏就业机会,缺乏社会保障和家庭保护,向城市流动的人口增加,更严重的是,贫困使数百万人无法满足其有限的衣食住行需求。目前正在发展的社会福利问题表明,有些公民的基本需求权利没有得到适当的满足,因为他们没有得到国家的社会服务。因此,社会福利的发展,以及一般的发展,不能由政府单独进行。本研究的目的是为了了解家庭希望计划援助基金是否可以改善楠榜市人民的福利。本研究采用的方法是定性方法。根据这项研究的结果,人们发现家庭希望方案的援助并不全面,楠榜市的贫困程度尚未完全消除。
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引用次数: 0
Pengaruh Komitmen Organisasi dan Kualias Kehidupan Kerja Terhadap Kepuasan Kerja serta Dampaknya terhadap Kinerja pada Dinas Kesehatan Kabupaten Tanjung Jabung Barat 该组织的承诺和工作生活对工作满意度的影响,以及它对丹戎贾邦西全县卫生服务表现的影响
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1012
Kristian Kristian, Fakhrul Rozi Yamali, Aliffian Akbar
Thesis Title The Influence of Organizational Commitment and Quality of Work Life on Job Satisfaction and Its Impact on the Performance of Health Office Employees of Tanjung Jabung Barat. Organizational commitment (X1), quality of work life (X2), job satisfaction (Y) and employee performance (Z) at the West Tanjung Jabung District Health Office, where organizational commitment is in the very good category, quality of work life is in the good category, satisfaction work and employee performance are in the high category. Organizational commitment has a significant effect on job satisfaction. Therefore, it can be concluded that organizational commitment (X1) partially has a significant influence on job satisfaction (Y). The quality of work life has a significant effect on job satisfaction. Therefore, it can be concluded that the quality of work life (X2) partially has a significant influence on job satisfaction (Z). Organizational commitment and quality of work life together influence job satisfaction. Therefore, it can be concluded that the results of testing organizational commitment and quality of work life simultaneously have a significant influence on job satisfaction. Organizational commitment has a significant effect on performance. Therefore, it can be concluded that organizational commitment (X1) partially has a significant influence on performance (Z). The quality of work life influences performance. Therefore, it can be concluded that the quality of work life (X2) partially has a significant effect on performance (Z). Organizational commitment and quality of work life together have a significant effect on performance. Therefore, it can be concluded that the test results are significant, which means organizational commitment and quality of work life simultaneously have a significant effect on performance. Job satisfaction has a significant effect on performance. Therefore, it can be concluded that job satisfaction (Y) partially has a significant effect on performance (Z).
论文题目:组织承诺、工作生活质量对丹戎医院卫生所员工工作满意度的影响及其对绩效的影响。在West Tanjung Jabung地区卫生办事处,组织承诺(X1)、工作生活质量(X2)、工作满意度(Y)和员工绩效(Z),其中组织承诺属于非常好的类别,工作生活质量属于良好的类别,工作满意度和员工绩效属于高类别。组织承诺对工作满意度有显著影响。因此,我们可以得出结论,组织承诺(X1)对工作满意度(Y)有部分显著影响。工作生活质量对工作满意度有显著影响。因此,可以得出工作生活质量(X2)对工作满意度(Z)有部分显著影响。组织承诺和工作生活质量共同影响工作满意度。因此,我们可以得出结论,组织承诺和工作生活质量的测试结果同时对工作满意度有显著影响。组织承诺对绩效有显著影响。因此,我们可以得出结论,组织承诺(X1)部分显著影响绩效(Z)。工作生活质量影响绩效。因此,我们可以得出结论,工作生活质量(X2)部分地对绩效(Z)产生显著影响。组织承诺和工作生活质量共同对绩效产生显著影响。因此,可以得出结论,测试结果是显著的,这意味着组织承诺和工作生活质量同时对绩效有显著的影响。工作满意度对绩效有显著影响。因此,可以得出工作满意度(Y)对绩效(Z)有部分显著影响的结论。
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引用次数: 0
Pengaruh Corporate Image, Trust, Kepuasan terhadap Loyalitas Konsumen Pusat Oleh-Oleh Khas Kerinci 公司形象,信任,满足消费者忠诚度典型的Kerinci
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1114
Gampo Haryono, Albetris Albetris
The Covid-19 pandemic has become a difficult time for several aspects, including the world of marketing. This is also felt by MSME business actors. The use of online media can help the defense and life journey of MSMEs. Loyalty is a strong commitment to encourage customers to visit again (Oliver, 1999). Consumer loyalty (Rauyruen & Miller, 2007; Selnes, 1998) is a manifestation and continuation of customer satisfaction in using the facilities and services provided by the company, as well as to remain a customer of a company. In this study, loyalty was measured using the variables Corporate Image, Trust, Consumer Satisfaction Central By - By Khas Kerinci was chosen as the object of research because of the decline in sales during the Covid-19 pandemic. The study was conducted on 100 consumers of the Center by Khas Kerinci with purposive sampling method, and analyzed using the SPSS 22 program.
2019冠状病毒病大流行已成为包括营销领域在内的几个方面的困难时期。中小微企业的业务参与者也感受到了这一点。利用网络媒体可以帮助中小微企业的防御和人生之旅。忠诚是一种强烈的承诺,鼓励顾客再次访问(奥利弗,1999)。消费者忠诚度(Rauyruen & Miller, 2007;Selnes, 1998)是客户在使用公司提供的设施和服务以及保持公司客户的满意度的表现和延续。在本研究中,忠诚度是用企业形象、信任、消费者满意度等变量来衡量的,因为在Covid-19大流行期间销售额下降,所以选择了Khas Kerinci作为研究对象。本研究由Khas Kerinci对该中心的100名消费者进行了有目的的抽样调查,并使用SPSS 22程序进行分析。
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引用次数: 0
Size of Company, Return on Assets, and Leverage on Tax Avoidance 公司规模、资产回报率和避税杠杆
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.1021
Fiesty Utami, A. Supriadi
Many companies do tax avoidance in order to decrease the tax burden. Tax avoidance can be done in various ways. This research is to discover the impact of return on assets, firm size, and firm leverage on tax avoidance, partially and simultaneously. The author uses data collection methods by utilizing secondary data from the oil and gas companies’ financial statements which can be downloaded on the website. The research data was processed using analysis of multiple regression, and Eviews. This research reveals that simultaneously firm size, return on assets, and leverage have a significant and positive effect on tax avoidance. This research also shows that the company's leverage significantly gives an effect on tax avoidance activities. It means that the higher the leverage of a firm, it will affect the company's ability to avoid its taxes. Meanwhile, firm size and return on assets partially gives no effect on tax avoidance activities.
许多公司为了减轻税收负担而进行避税。避税的方法多种多样。本研究旨在发现资产回报率、企业规模和企业杠杆对避税的部分和同时影响。作者采用了数据收集方法,利用了石油和天然气公司财务报表中的二手数据,这些数据可以在网站上下载。采用多元回归分析和Eviews对研究数据进行处理。研究发现,企业规模、资产收益率和杠杆同时对企业避税具有显著的正向影响。本研究还表明,公司的杠杆对避税活动有显著的影响。这意味着公司的杠杆越高,就会影响公司避税的能力。同时,企业规模和资产回报率对避税行为没有部分影响。
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引用次数: 0
Analisis Motivasi Berwirausaha pada Mahasiswa Universitas Medika Suherman 苏赫曼大学学生的创业动机分析
Pub Date : 2023-04-30 DOI: 10.33087/jmas.v8i1.854
R. B., Nurhasan Nurhasan
This research aims to analyze how much motivation students have towards entrepreneurship and find out what factors are related to and influence motivation towards entrepreneurship among students. The method used in this study is a quantitative analysis method using primary data. The primary data was obtained from data collection by distributing questionnaires with a total sample of 120 students. Data analysis techniques in this study used instrument and classic assumption test, descriptive analysis, factor analysis, and multivariate analysis. The results of the descriptive analysis show that the empirical mean value is greater than the theoretical mean value for each variable (50.60 > 39), so descriptive analysis can interpret that the entrepreneurial motivation of Suherman Medika University students tends to be good. Furthermore, the results of the factor analysis in this study obtained a Kaiser Meyer Olkin Measure of Sampling Adequacy (KMO MSA) value of 0.661 > 0.50 and Bartlett's Test of Sphericity value of 0.000 <0.05, which means that the variables referred to in this study did not correlate with one another in the population. In addition, based on factor analysis found that self-efficacy, attitudes and social support are factors that influence entrepreneurial motivation. Then, the results of the multivariate test show that the significance value for Pillai's trace, Wilk's lambda, Hotelling trace, and Rpy's largest root is less than 0, which means that there is a partial effect on self-efficacy, attitudes, and social support on entrepreneurial motivation. Based on multivariate testing, it shows that the value of the self-efficacy determination coefficient is 0.740, Attitude determination coefficient value of 0.811, and the value of the Social Support determination coefficient is 0.536. Based on the results of this study, it is hoped that later both institutions, student organizations and the campus environment will be able to facilitate student needs better.
本研究旨在分析学生的创业动机有多少,找出哪些因素与学生的创业动机相关并影响他们的创业动机。本研究采用的方法是利用原始数据进行定量分析的方法。主要数据是通过发放调查问卷的方式收集数据,共抽样120名学生。本研究的数据分析技术采用了仪器和经典假设检验、描述性分析、因子分析和多变量分析。描述性分析结果显示,各变量的实证均值均大于理论均值(50.60 > 39),因此描述性分析可以解释Suherman Medika University大学生的创业动机趋向良好。此外,本研究的因子分析结果得出Kaiser Meyer Olkin Sampling Adequacy (KMO MSA)的值为0.661 > 0.50,Bartlett's Test of Sphericity的值为0.000 <0.05,这意味着本研究中涉及的变量在群体中不存在相关关系。此外,通过因子分析发现,自我效能感、态度和社会支持是影响创业动机的因素。然后,多变量检验结果显示,Pillai的trace、Wilk的lambda、Hotelling trace和Rpy的最大根的显著性值都小于0,这意味着自我效能感、态度和社会支持对创业动机有部分影响。多变量检验表明,自我效能决定系数为0.740,态度决定系数为0.811,社会支持决定系数为0.536。在此研究的基础上,希望以后的院校、学生组织和校园环境都能更好地满足学生的需求。
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引用次数: 0
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J-MAS (Jurnal Manajemen dan Sains)
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