Scoop & Skoops was established to be the first Ice Cream Shop in Indonesia that carries the Industrial Café concept. The efforts made by the company in advertising and different product quality are aimed at increasing consumer buying interest. Basically consumer buying is interested in determining or choosing a product. A person's desire to buy something requires a stimulus and stimulation that arises from both external and internal. The type of research used in this research is descriptive research. This research model uses a quantitative approach that is descriptive in nature and tested by IBM SPSS Statistics 26. The results of this study are that simultaneously advertising and product quality have an effect on purchase interest. Partially, advertising and product quality have a positive effect on purchase interest.
{"title":"The Effect of Advertising and Product Quality on Consumer Purchase Interest On Scoop & Skoops Products (Case Study of Scoop & Skoops Consumers in Bandung City)","authors":"Andhi Sukma, Donny Rizky Ramdhani","doi":"10.33087/jmas.v8i1.955","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.955","url":null,"abstract":"Scoop & Skoops was established to be the first Ice Cream Shop in Indonesia that carries the Industrial Café concept. The efforts made by the company in advertising and different product quality are aimed at increasing consumer buying interest. Basically consumer buying is interested in determining or choosing a product. A person's desire to buy something requires a stimulus and stimulation that arises from both external and internal. The type of research used in this research is descriptive research. This research model uses a quantitative approach that is descriptive in nature and tested by IBM SPSS Statistics 26. The results of this study are that simultaneously advertising and product quality have an effect on purchase interest. Partially, advertising and product quality have a positive effect on purchase interest.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126505034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Corporate Social Responsibility (CSR) is an effort to maintain the company's position in the competition to maintain harmony with consumers. Not only CSR, the company must also strengthen the company's internals by implementing Good Corporate Governance (GCG). CSR and GCG are able to increase the company's profitability. This underlies the purpose of the study, namely to determine the ability of CSR and GCG in influencing the profitability of mining companies listed on the IDX. One of the advantages of this thesis is that this research was carried out by observation to find out the financial statements of mining companies listed on the IDX and included in statistical analysis calculations (using the R Program) using the Panel Data Regression analysis method and tested in each variable to find out whether there is an influence between Variables. This type of research is quantitative research with secondary data on IDX financial statements as data collection. The sample in this study is a mining company listed on the Indonesia Stock Exchange (IDX) in 2010-2020 with 34 mining companies annually in accordance with the established criteria. The data analysis method used in this study is a descriptive method with a quantitative approach using panel data regression. The results of the analysis show that csr and GCG variables do not have a significant influence on ROA. In addition, the p-value has a value of (0.97) with a value higher than the significance value of 0.05. The event proved that regression modeling was incapable of explaining the ROA data. This happens because the financial performance of a company is influenced by various factors. One of the factors is that during 2019 the stock index of mining companies experienced a decline due to a decrease in coal prices. In other words, if CSR and GCG get better, the company's profitability will increase.
企业社会责任(Corporate Social Responsibility, CSR)是企业在竞争中保持自身地位、与消费者保持和谐的一种努力。不仅是企业社会责任，公司还必须通过实施良好的公司治理(GCG)来加强公司内部。企业社会责任和GCG能够增加公司的盈利能力。这就是本研究的目的，即确定企业社会责任和企业社会责任对IDX上市矿业公司盈利能力的影响能力。本文的一个优点是，本研究是通过观察的方式进行的，使用面板数据回归分析方法，找出在IDX上市的矿业公司的财务报表，并将其纳入统计分析计算(使用R程序)，并对每个变量进行检验，以确定变量之间是否存在影响。这种类型的研究是定量研究，以IDX财务报表的二手数据作为数据收集。本研究的样本是2010-2020年在印度尼西亚证券交易所(IDX)上市的一家矿业公司，根据既定标准，每年有34家矿业公司。本研究使用的数据分析方法是描述性方法与定量方法，使用面板数据回归。分析结果表明，csr和GCG变量对ROA的影响不显著。此外，p值为(0.97)，其值高于显著性值0.05。该事件证明回归模型无法解释ROA数据。这是因为公司的财务业绩受到各种因素的影响。其中一个因素是，2019年期间，由于煤炭价格下跌，矿业公司的股票指数出现下跌。换句话说，如果CSR和GCG做得更好，公司的盈利能力就会增加。
{"title":"Pengaruh Pengungkapan Corporate Social Responsibility (CSR) Dan Good Corporate Governance (GCG) terhadap Profitabilitas Perusahaan (Studi Empiris terhadap Perusahaan Pertambangan yang Terdaftar di BEI Periode Tahun 2010-2020)","authors":"Gani Saputra, Didi Sundiman, Iqbal Miftakhul Mujtahid","doi":"10.33087/jmas.v8i1.1215","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1215","url":null,"abstract":"Corporate Social Responsibility (CSR) is an effort to maintain the company's position in the competition to maintain harmony with consumers. Not only CSR, the company must also strengthen the company's internals by implementing Good Corporate Governance (GCG). CSR and GCG are able to increase the company's profitability. This underlies the purpose of the study, namely to determine the ability of CSR and GCG in influencing the profitability of mining companies listed on the IDX. One of the advantages of this thesis is that this research was carried out by observation to find out the financial statements of mining companies listed on the IDX and included in statistical analysis calculations (using the R Program) using the Panel Data Regression analysis method and tested in each variable to find out whether there is an influence between Variables. This type of research is quantitative research with secondary data on IDX financial statements as data collection. The sample in this study is a mining company listed on the Indonesia Stock Exchange (IDX) in 2010-2020 with 34 mining companies annually in accordance with the established criteria. The data analysis method used in this study is a descriptive method with a quantitative approach using panel data regression. The results of the analysis show that csr and GCG variables do not have a significant influence on ROA. In addition, the p-value has a value of (0.97) with a value higher than the significance value of 0.05. The event proved that regression modeling was incapable of explaining the ROA data. This happens because the financial performance of a company is influenced by various factors. One of the factors is that during 2019 the stock index of mining companies experienced a decline due to a decrease in coal prices. In other words, if CSR and GCG get better, the company's profitability will increase.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115426671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Musthafa Luthfi, Albetris Albetris, Rahayu Rahayu, S. Sumantri
This study aims first, to determine the effect of financial performance and non-financial performance on regional competitiveness in Bungo Regency. Second, to determine the effect of capital expenditure on regional competitiveness in Bungo Regency. Third, to determine the effect of budget management on regional competitiveness in Bungo Regency. Fourth, to determine the effect of financial performance and non-financial performance on regional competitiveness through capital expenditure in Bungo Regency. Fifth, to determine the effect of financial performance and non-financial performance on regional competitiveness through budget management in Bungo Regency. The data used in this study is primary data collected by direct interviews with respondents with predetermined criteria. This research uses Structural Equation Model (SEM) Analysis and uses Smart PLS tool. The results of the study are that first, financial performance and non-financial performance have a significant effect on regional competitiveness in Muaro Bungo Regency. Second, capital expenditure has no significant effect on regional competitiveness in Muaro Bungo Regency. Third, budget management has a significant effect on regional competitiveness in Muaro Bungo Regency. Fourth, financial performance and non-financial performance have no significant effect on regional competitiveness through capital expenditure in Muaro Bungo Regency. Fifth, financial performance and non-financial performance have a significant effect on regional competitiveness through budget management in Muaro Bungo Regency.
{"title":"Kinerja Keuangan dan Kinerja Non Keuangan terhadap Daya Saing Daerah Kabupaten Bungo","authors":"Musthafa Luthfi, Albetris Albetris, Rahayu Rahayu, S. Sumantri","doi":"10.33087/jmas.v8i1.1269","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1269","url":null,"abstract":"This study aims first, to determine the effect of financial performance and non-financial performance on regional competitiveness in Bungo Regency. Second, to determine the effect of capital expenditure on regional competitiveness in Bungo Regency. Third, to determine the effect of budget management on regional competitiveness in Bungo Regency. Fourth, to determine the effect of financial performance and non-financial performance on regional competitiveness through capital expenditure in Bungo Regency. Fifth, to determine the effect of financial performance and non-financial performance on regional competitiveness through budget management in Bungo Regency. The data used in this study is primary data collected by direct interviews with respondents with predetermined criteria. This research uses Structural Equation Model (SEM) Analysis and uses Smart PLS tool. The results of the study are that first, financial performance and non-financial performance have a significant effect on regional competitiveness in Muaro Bungo Regency. Second, capital expenditure has no significant effect on regional competitiveness in Muaro Bungo Regency. Third, budget management has a significant effect on regional competitiveness in Muaro Bungo Regency. Fourth, financial performance and non-financial performance have no significant effect on regional competitiveness through capital expenditure in Muaro Bungo Regency. Fifth, financial performance and non-financial performance have a significant effect on regional competitiveness through budget management in Muaro Bungo Regency.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125069034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study intends to determine whether there is an effect of inflation, exchange rates and interest rates on the LQ45 stock price index in Indonesia. This type of research is quantitative, the independent variables in this study are inflation, exchange rates, interest rates on Indonesian bank certificates. The sample collection technique in this study uses annual time series data from 2010-2019. Which means the data used is 9 years. Samples that have been obtained and collected from www.investing.com, www.idx.co.id, and the Indonesian Central Bureau of Statistics, as well as through the institutions or agencies concerned in this study. The data used in this study is a type of quantitative data. The data that has been obtained will then be analyzed using multiple linear regression analysis with the Ordinary Least Square (OLS) model. The results of this study are that inflation has an effect on the LQ45 stock price index in Indonesia in 2010-2019, Exchange rates have an effect on the LQ45 stock price index in Indonesia in 2010-2019, Indonesian interest rates have no effect on the LQ45 stock price index in Indonesia in 2010 -2019, Exchange Rate Variables, Inflation, and Interest Rates simultaneously affect the LQ45 stock price index
{"title":"Analisis Pengaruh Inflasi, Kurs, dan Suku Bunga terhadap Indeks Harga Saham LQ45 di Indonesia","authors":"N. Wijaya, Wiwin Priana","doi":"10.33087/jmas.v8i1.867","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.867","url":null,"abstract":"This study intends to determine whether there is an effect of inflation, exchange rates and interest rates on the LQ45 stock price index in Indonesia. This type of research is quantitative, the independent variables in this study are inflation, exchange rates, interest rates on Indonesian bank certificates. The sample collection technique in this study uses annual time series data from 2010-2019. Which means the data used is 9 years. Samples that have been obtained and collected from www.investing.com, www.idx.co.id, and the Indonesian Central Bureau of Statistics, as well as through the institutions or agencies concerned in this study. The data used in this study is a type of quantitative data. The data that has been obtained will then be analyzed using multiple linear regression analysis with the Ordinary Least Square (OLS) model. The results of this study are that inflation has an effect on the LQ45 stock price index in Indonesia in 2010-2019, Exchange rates have an effect on the LQ45 stock price index in Indonesia in 2010-2019, Indonesian interest rates have no effect on the LQ45 stock price index in Indonesia in 2010 -2019, Exchange Rate Variables, Inflation, and Interest Rates simultaneously affect the LQ45 stock price index","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124695550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cut Fa Alhamahaa Magrit Damayanti Muli, Gendut Sukarno
In this era of competition, knowledge is an important factor for a company, therefore knowledge management and work discipline are needed which are considered to be able to make a good participation as human resources, especially in the world of work. The purpose of this study is to determine the impact of knowledge management and work discipline on employee performance at PT. Tri Tunggal Putra. This study is a quantitative study that uses a questionnaire as a data collection method. The population included in this study is the security staff at PT. Tri Tunggal Putra with a total of 724 security. Samples in PT. Tri Tunggal Putra as many as 66 security using random sampling technique. The data used are primary and secondary data. The analysis technique used is Partial Least Square (PLS). The results in this study indicate that 1) knowledge management is able to contribute to employee performance at PT. Tri Tunggal Putra, 2) work discipline able to contribute to employee performance at PT. Tri Tunggal Putra.
{"title":"Analisis Knowledge Management dan Disiplin Kerja terhadap Kinerja Pegawai PT. Tri Tunggal Putra","authors":"Cut Fa Alhamahaa Magrit Damayanti Muli, Gendut Sukarno","doi":"10.33087/jmas.v8i1.1068","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1068","url":null,"abstract":"In this era of competition, knowledge is an important factor for a company, therefore knowledge management and work discipline are needed which are considered to be able to make a good participation as human resources, especially in the world of work. The purpose of this study is to determine the impact of knowledge management and work discipline on employee performance at PT. Tri Tunggal Putra. This study is a quantitative study that uses a questionnaire as a data collection method. The population included in this study is the security staff at PT. Tri Tunggal Putra with a total of 724 security. Samples in PT. Tri Tunggal Putra as many as 66 security using random sampling technique. The data used are primary and secondary data. The analysis technique used is Partial Least Square (PLS). The results in this study indicate that 1) knowledge management is able to contribute to employee performance at PT. Tri Tunggal Putra, 2) work discipline able to contribute to employee performance at PT. Tri Tunggal Putra.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124704626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aims of this study are 1) to measure the direct and indirect effects of price, product quality and service quality on consumer loyalty with consumer satisfaction as the intervening variable. 2) To find out the total amount of each effect of the price variable, product quality and service quality for consumers of BTA Corner Tulungagung Resto. The approach of this research is a quantitative approach, this type of research is comparative causal. The data analysis technique of this study is multiple linear regression. Comparative causal research is research that is used to compare which effect is the strongest between the direct or indirect effect of each independent variable on the dependent variable and compares the total effect of each independent variable. The population of this study are consumers who have made purchases at BTA Corner Tulungagung Resto. The amount is not known with a sample of 100 respondents. The sampling method is by filling out questionnaires that are distributed online and offline with the target being consumers of Resto BTA Corner Tulungagung. The test results in this study indicate that price has a significant positive effect on customer satisfaction, price has a significant positive effect on customer loyalty, product quality has a significant positive effect on customer satisfaction, product quality has no effect on customer loyalty, service quality has no effect on customer satisfaction, service quality does not have an effect on customer loyalty, customer satisfaction has a significant positive effect on customer loyalty, customer satisfaction cannot have an effective effect in mediating price and service quality on customer loyalty, and customer satisfaction can have an effective influence in mediating product quality on consumer loyalty.
{"title":"Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Resto Bebek Teman Ayam (BTA) Corner Tulungagung","authors":"Novinda Nurbiatul Elyana, A. Ac","doi":"10.33087/jmas.v8i1.1045","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1045","url":null,"abstract":"The aims of this study are 1) to measure the direct and indirect effects of price, product quality and service quality on consumer loyalty with consumer satisfaction as the intervening variable. 2) To find out the total amount of each effect of the price variable, product quality and service quality for consumers of BTA Corner Tulungagung Resto. The approach of this research is a quantitative approach, this type of research is comparative causal. The data analysis technique of this study is multiple linear regression. Comparative causal research is research that is used to compare which effect is the strongest between the direct or indirect effect of each independent variable on the dependent variable and compares the total effect of each independent variable. The population of this study are consumers who have made purchases at BTA Corner Tulungagung Resto. The amount is not known with a sample of 100 respondents. The sampling method is by filling out questionnaires that are distributed online and offline with the target being consumers of Resto BTA Corner Tulungagung. The test results in this study indicate that price has a significant positive effect on customer satisfaction, price has a significant positive effect on customer loyalty, product quality has a significant positive effect on customer satisfaction, product quality has no effect on customer loyalty, service quality has no effect on customer satisfaction, service quality does not have an effect on customer loyalty, customer satisfaction has a significant positive effect on customer loyalty, customer satisfaction cannot have an effective effect in mediating price and service quality on customer loyalty, and customer satisfaction can have an effective influence in mediating product quality on consumer loyalty.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116467697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of work discipline and work motivation on employee performance at Gramedia Jambi. The samples taken in this study were employees of Gramedia Jambi, totaling 38 respondents, drawn from 38 employees who have direct contact with consumers. The data collection techniques in this study used several techniques, namely library research and field studies consisting of interviews, observations and questionnaires. The analysis technique used is validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that simultaneously the variables of work discipline and work motivation had a significant effect on employee performance, while partially work discipline had no significant effect on employee performance. Where the work motivation variable has a dominant influence on employee performance. Therefore, companies should maintain work motivation.
{"title":"Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan di Gramedia Jambi","authors":"Deka Veronica, Ratih Rosita, Faradilla Herlin","doi":"10.33087/jmas.v8i1.1010","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1010","url":null,"abstract":"This study aims to determine the effect of work discipline and work motivation on employee performance at Gramedia Jambi. The samples taken in this study were employees of Gramedia Jambi, totaling 38 respondents, drawn from 38 employees who have direct contact with consumers. The data collection techniques in this study used several techniques, namely library research and field studies consisting of interviews, observations and questionnaires. The analysis technique used is validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that simultaneously the variables of work discipline and work motivation had a significant effect on employee performance, while partially work discipline had no significant effect on employee performance. Where the work motivation variable has a dominant influence on employee performance. Therefore, companies should maintain work motivation.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121558508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study examines thei effecti ofi profitability, leverage, firmi sizei, andi manageriali ownershipi oni earningsi managementi. The population in thisi study were all property and real estate companies for the 2017-2021 period, totaling 79 companies. By using a purposive sampling technique, a total sample of 23 companies was obtained that met the sample criteria for a 5 year period. The analytical tool was multiple regression where the classical assumption test was carried out with the SPSS 26 program and Microsoft Excel.
{"title":"Analisis Pengaruh Profitabilitas, Leverage, Ukuran Perusahaan Dan Kepemilikan Manajerial terhadap Manajemen Laba pada Perusahaan Properti and Real Estate yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2017-2021","authors":"Nur Azizah, Sri Sudarsi","doi":"10.33087/jmas.v8i1.970","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.970","url":null,"abstract":"The study examines thei effecti ofi profitability, leverage, firmi sizei, andi manageriali ownershipi oni earningsi managementi. The population in thisi study were all property and real estate companies for the 2017-2021 period, totaling 79 companies. By using a purposive sampling technique, a total sample of 23 companies was obtained that met the sample criteria for a 5 year period. The analytical tool was multiple regression where the classical assumption test was carried out with the SPSS 26 program and Microsoft Excel.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116152163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Using celebrities to support brands and business e-commerce is a new strategy in Indonesia. Therefore, it is very important to know the factors that influence consumer attitudes. This study aims to explore the relationship between celebrity physical attractiveness, celebrity credibility, and word of mouse. This research was conducted on social media users who use and buy somethinc products. The sample of this research is social media users who use and buy somethinc products because of Tasya Farasya. The total sample for this survey is 107 respondents. The analysis technique used is the equationstruktural Partial Least Squares Modeling (SEM-PLS). The results of this study indicate that the Physical Attractiveness and Source Credibility Celebrity Endorsement on Somethinc Products has a positive effect on Word of Mouse through Customer Attitude.
{"title":"Pengaruh Physical Attractiveness dan Source Credibility Celebrity Endorsement pada Produk Somethinc terhadap Word of Mouse melalui Customer Attitude","authors":"Adinda El Maura, Wira Bharata","doi":"10.33087/jmas.v8i1.1195","DOIUrl":"https://doi.org/10.33087/jmas.v8i1.1195","url":null,"abstract":"Using celebrities to support brands and business e-commerce is a new strategy in Indonesia. Therefore, it is very important to know the factors that influence consumer attitudes. This study aims to explore the relationship between celebrity physical attractiveness, celebrity credibility, and word of mouse. This research was conducted on social media users who use and buy somethinc products. The sample of this research is social media users who use and buy somethinc products because of Tasya Farasya. The total sample for this survey is 107 respondents. The analysis technique used is the equationstruktural Partial Least Squares Modeling (SEM-PLS). The results of this study indicate that the Physical Attractiveness and Source Credibility Celebrity Endorsement on Somethinc Products has a positive effect on Word of Mouse through Customer Attitude.","PeriodicalId":194186,"journal":{"name":"J-MAS (Jurnal Manajemen dan Sains)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133637103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to see how the influence of leadership style and competence on motivation and its impact on employee performance at the BNN office in East Tanjung Jabung Regency, in this study using descriptive and verification research methods. The sample in this study used the census method, namely all employees who were in the BNN office environment, East Tanjung Jabung Regency. The data analysis technique used is path analysis, with the help of the SPSS version 25 software program. The results of this study indicate that the independent variables, namely leadership style and competence, have a positive and significant impact on motivation and a positive and significant impact on performance..
本研究旨在了解领导风格和能力对动机的影响及其对员工绩效的影响，在本研究中采用描述性和验证性研究方法。本研究的样本采用人口普查方法，即所有在BNN办公环境，East Tanjung Jabung Regency的员工。使用的数据分析技术是路径分析，借助SPSS 25版软件程序。本研究结果表明，自变量即领导风格和能力对激励有积极显著的影响，对绩效有积极显著的影响。
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