Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00025
Yang Yun
Based on a research experiment on a travel questionnaire survey, this article firstly finds out the problems in the integration of liquor culture tourism industry: lack of a strategic plan, nonintegrated organically, lack of relevant talents and publicity, poor connotation of liquor culture, superficial integration degree and simple integration mode. After then, it analyzes integration mechanism of Sichuan liquor industry and tourism industry from the three sides: the industry relevance, market convergence point, the integration path. Finally, the article gets the integration implementations: take liquor culture as the core and integrate tourism resources, carry out Eco-tourism and incorporate the production base of brewing materials into the tourism industry development system, excavating the connotation of liquor culture in depth, enriching the development of liquor culture tourism products, create a vary modes of integration.
{"title":"Research on the Dynamic Mechanism and Countermeasures of the Integration of Sichuan Liquor Culture Tourism Industry","authors":"Yang Yun","doi":"10.1109/ISPCEM52197.2020.00025","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00025","url":null,"abstract":"Based on a research experiment on a travel questionnaire survey, this article firstly finds out the problems in the integration of liquor culture tourism industry: lack of a strategic plan, nonintegrated organically, lack of relevant talents and publicity, poor connotation of liquor culture, superficial integration degree and simple integration mode. After then, it analyzes integration mechanism of Sichuan liquor industry and tourism industry from the three sides: the industry relevance, market convergence point, the integration path. Finally, the article gets the integration implementations: take liquor culture as the core and integrate tourism resources, carry out Eco-tourism and incorporate the production base of brewing materials into the tourism industry development system, excavating the connotation of liquor culture in depth, enriching the development of liquor culture tourism products, create a vary modes of integration.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128031828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00044
R. Ma, Xifu Wang, Ping Zhou
Under the condition of considering the road impedance, the mixed time window constraint is introduced to establish the optimal model of cold chain logistics distribution path of fresh food with the goal of minimum total distribution cost. Then a hybrid genetic-simulated annealing algorithm is designed, and the proposed model is solved in combination with the actual case. Through the analysis of the results obtained, it is found that the method proposed in this paper can enable enterprises to improve customer satisfaction while reducing distribution costs.
{"title":"Research on Optimization of Fresh Cold Chain Logistics Distribution Path Considering Road Impedance","authors":"R. Ma, Xifu Wang, Ping Zhou","doi":"10.1109/ISPCEM52197.2020.00044","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00044","url":null,"abstract":"Under the condition of considering the road impedance, the mixed time window constraint is introduced to establish the optimal model of cold chain logistics distribution path of fresh food with the goal of minimum total distribution cost. Then a hybrid genetic-simulated annealing algorithm is designed, and the proposed model is solved in combination with the actual case. Through the analysis of the results obtained, it is found that the method proposed in this paper can enable enterprises to improve customer satisfaction while reducing distribution costs.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"184 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132347380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00012
Xiaoyue Zhang, Xiaoming Ma
The development status and the resignation phenomenon of the pilot market in China are studied by elaborating origins of the phenomenon of pilot loss. On this basis, the causes behind pilot resignation related events were discussed. Meanwhile, the questionnaire survey method was adopted to conduct a classification analysis on the way to alleviate pilot resignation and guide the pilot team, and the possible main consideration factors of the current pilot resignation were classified, which mainly include the large influence of family life, the less humanistic care from company, and lack of personal career planning.
{"title":"Quantitative Analysis and Coutnermeasures of Pilot Resignation","authors":"Xiaoyue Zhang, Xiaoming Ma","doi":"10.1109/ISPCEM52197.2020.00012","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00012","url":null,"abstract":"The development status and the resignation phenomenon of the pilot market in China are studied by elaborating origins of the phenomenon of pilot loss. On this basis, the causes behind pilot resignation related events were discussed. Meanwhile, the questionnaire survey method was adopted to conduct a classification analysis on the way to alleviate pilot resignation and guide the pilot team, and the possible main consideration factors of the current pilot resignation were classified, which mainly include the large influence of family life, the less humanistic care from company, and lack of personal career planning.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123170721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00045
Yi Cao, Ji Zhang
As a new application model of distributed data storage, smart contract and other computer technologies in the Internet era, blockchain has been widely used in digital currency, payment and settlement, material supply chain, energy transaction, etc. It is essentially a decentralized database. Through its unique technical design and data management methods, it can support multi-party collaboration in different fields. Blockchain technology is a new research result in the field of encryption and security. It is closely related to network and information security, and can be used to solve some problems in this field, such as attack defense, data protection, privacy protection, identity authentication, crash recovery, etc. Security testing involves multiple subjects such as R&D manufacturers, evaluation agencies, operation and maintenance units, and system users. It just caters to the characteristics of blockchain multi-party participation, data sharing, and establishment of mutual trust mechanisms.
{"title":"Network Information Technology Application Based on Blockchain","authors":"Yi Cao, Ji Zhang","doi":"10.1109/ISPCEM52197.2020.00045","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00045","url":null,"abstract":"As a new application model of distributed data storage, smart contract and other computer technologies in the Internet era, blockchain has been widely used in digital currency, payment and settlement, material supply chain, energy transaction, etc. It is essentially a decentralized database. Through its unique technical design and data management methods, it can support multi-party collaboration in different fields. Blockchain technology is a new research result in the field of encryption and security. It is closely related to network and information security, and can be used to solve some problems in this field, such as attack defense, data protection, privacy protection, identity authentication, crash recovery, etc. Security testing involves multiple subjects such as R&D manufacturers, evaluation agencies, operation and maintenance units, and system users. It just caters to the characteristics of blockchain multi-party participation, data sharing, and establishment of mutual trust mechanisms.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123555234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00023
Shuheng Zhong, Xiaojuan Wang, Shengsen Feng, Yan Meng, Haoran Meng, Peng Liu
With the gradual popularization of the Internet and the increasing demand for online shopping. How to enhance the competitiveness of B2C shopping platforms and gain customer loyalty has become the pursuit of all enterprise shopping platforms. Carry out six-dimensional analysis of marketing strategy, think analysis of customer perceived value, establish a conceptual model of the influence of marketing strategy on customer loyalty-take customer perceived value as an intermediary, put forward relevant influence analysis hypotheses, obtain research data through questionnaires, and use structural equation model carries out relevant path analysis, verifies relevant influential hypotheses, and verifies the direct and indirect influence of marketing strategies on customer loyalty.
{"title":"Analysis of the Impact of Marketing Strategies on Customer Loyalty in a B2C E-Commerce Environment - Mediated by Customer Perceived Value","authors":"Shuheng Zhong, Xiaojuan Wang, Shengsen Feng, Yan Meng, Haoran Meng, Peng Liu","doi":"10.1109/ISPCEM52197.2020.00023","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00023","url":null,"abstract":"With the gradual popularization of the Internet and the increasing demand for online shopping. How to enhance the competitiveness of B2C shopping platforms and gain customer loyalty has become the pursuit of all enterprise shopping platforms. Carry out six-dimensional analysis of marketing strategy, think analysis of customer perceived value, establish a conceptual model of the influence of marketing strategy on customer loyalty-take customer perceived value as an intermediary, put forward relevant influence analysis hypotheses, obtain research data through questionnaires, and use structural equation model carries out relevant path analysis, verifies relevant influential hypotheses, and verifies the direct and indirect influence of marketing strategies on customer loyalty.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121655842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00015
Xu Hui
As an indispensable part of economy and society, the proportion of enterprise tax planning in national finance is becoming increasingly important. With the development of economy and information technology, machine learning technology is more and more widely used in various fields, and it is often used to study tax forecasting. However, most of the machine learning methods are difficult to model efficiently because of the problem of tax data with few samples and multi dimensions. To solve this problem, this paper selects the open tax data set provided by an enterprise, and forecasts it based on logistics regression model and support vector machine regression model. We use the average absolute percentage error as the standard to measure the performance difference of the two models in this field. The results of this paper can help enterprise decision-makers to carry out more scientific and reasonable tax planning, and provide some decision-making reference for the national tax department.
{"title":"Comparison and Application of Logistic Regression and Support Vector Machine in Tax Forecasting","authors":"Xu Hui","doi":"10.1109/ISPCEM52197.2020.00015","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00015","url":null,"abstract":"As an indispensable part of economy and society, the proportion of enterprise tax planning in national finance is becoming increasingly important. With the development of economy and information technology, machine learning technology is more and more widely used in various fields, and it is often used to study tax forecasting. However, most of the machine learning methods are difficult to model efficiently because of the problem of tax data with few samples and multi dimensions. To solve this problem, this paper selects the open tax data set provided by an enterprise, and forecasts it based on logistics regression model and support vector machine regression model. We use the average absolute percentage error as the standard to measure the performance difference of the two models in this field. The results of this paper can help enterprise decision-makers to carry out more scientific and reasonable tax planning, and provide some decision-making reference for the national tax department.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134213736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00048
Yige Xiao, Xianfen Xie, Yichen He, Zhaojie Xue
The research on the ability of sci-tech innovation has always been a hot topic in the field of regional innovation. It is of great significance to promote the overall competitiveness of industry and the development of regional economy. Based on the comprehensive factors of science and technology support ability, innovation environment, innovation ability and its output, this paper studies the sci-tech innovation ability of Guangdong Province, constructs STICI for the first time, analyzes the actual data of 2018 of 21 regions in Guangdong Province, and measures the sci-tech innovation ability of each region. The difference of sci-tech innovation ability is also analyzed based on two levels of comprehensive ability and first level factor. It is concluded that the development of regional sci-tech innovation is unbalanced in different regions in Guangdong Province. It is suggested that the regional sci-tech innovation ability can be improved and the coordinated development of the whole province can be promoted through policy guidance, precise assistance, cooperation and co-construction, and strengthened dominant position of enterprises in sci-tech innovation in eastern and western regions of Guangdong Province.
{"title":"Research on The Construction of Sci-tech Innovation Ability Index and Spatial Difference Measurement","authors":"Yige Xiao, Xianfen Xie, Yichen He, Zhaojie Xue","doi":"10.1109/ISPCEM52197.2020.00048","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00048","url":null,"abstract":"The research on the ability of sci-tech innovation has always been a hot topic in the field of regional innovation. It is of great significance to promote the overall competitiveness of industry and the development of regional economy. Based on the comprehensive factors of science and technology support ability, innovation environment, innovation ability and its output, this paper studies the sci-tech innovation ability of Guangdong Province, constructs STICI for the first time, analyzes the actual data of 2018 of 21 regions in Guangdong Province, and measures the sci-tech innovation ability of each region. The difference of sci-tech innovation ability is also analyzed based on two levels of comprehensive ability and first level factor. It is concluded that the development of regional sci-tech innovation is unbalanced in different regions in Guangdong Province. It is suggested that the regional sci-tech innovation ability can be improved and the coordinated development of the whole province can be promoted through policy guidance, precise assistance, cooperation and co-construction, and strengthened dominant position of enterprises in sci-tech innovation in eastern and western regions of Guangdong Province.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"13 8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134506315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00043
Yongshun Yu, Xifu Wang, Ruidong Fang
Based on the characteristics of offline chain retail enterprises, this paper puts forward the model of "supermarket central warehouse + convenience store pre-warehouse", and takes the minimum construction cost and the highest customer satisfaction as the two constraints, establishes the corresponding mathematical model. Using the methods such as K-means algorithm and genetic algorithm, the supermarkets and convenience stores of group A in Dongcheng District of Beijing are taken as an example for case analysis.
{"title":"Research on location selection of pre-warehouse of fresh e-commerce retail enterprises under O2O mode","authors":"Yongshun Yu, Xifu Wang, Ruidong Fang","doi":"10.1109/ISPCEM52197.2020.00043","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00043","url":null,"abstract":"Based on the characteristics of offline chain retail enterprises, this paper puts forward the model of \"supermarket central warehouse + convenience store pre-warehouse\", and takes the minimum construction cost and the highest customer satisfaction as the two constraints, establishes the corresponding mathematical model. Using the methods such as K-means algorithm and genetic algorithm, the supermarkets and convenience stores of group A in Dongcheng District of Beijing are taken as an example for case analysis.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131223112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00040
Ma Changjun, Li Yi
"Internet plus government services" often involves cross-departmental information sharing, among which there are a lot of problems such as data security, data permissions and lack of motivative, these problems make it difficult to share data in the cross-departmental collaboration government businesses. To address this issue, the main mode and related technology application of the current government data sharing and exchange are analyzed, and a decentralized data sharing mode based on block chain technology is proposed. This government information sharing scheme for cross departmental collaboration combines smart contract and data sharding storage technology, it can effectively reduce the cost of cross-departmental data sharing, and has good performance and scalability.
{"title":"Government information sharing scheme for cross-departmental collaboration","authors":"Ma Changjun, Li Yi","doi":"10.1109/ISPCEM52197.2020.00040","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00040","url":null,"abstract":"\"Internet plus government services\" often involves cross-departmental information sharing, among which there are a lot of problems such as data security, data permissions and lack of motivative, these problems make it difficult to share data in the cross-departmental collaboration government businesses. To address this issue, the main mode and related technology application of the current government data sharing and exchange are analyzed, and a decentralized data sharing mode based on block chain technology is proposed. This government information sharing scheme for cross departmental collaboration combines smart contract and data sharding storage technology, it can effectively reduce the cost of cross-departmental data sharing, and has good performance and scalability.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122116574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-01DOI: 10.1109/ISPCEM52197.2020.00033
Yingju Liu
Starting from the design practice of Shennongjia airport terminal, from its configuration, design concept, process design and space organization, integrated design, sustainable design, etc., to explore the design logic of small and medium-sized terminal, and to explore the development trend of small and medium-sized terminal design from two aspects of cultural experience and space experience.
{"title":"Architectural Design of Small and Medium Terminal-Taking Shennongjia Airport as an Example","authors":"Yingju Liu","doi":"10.1109/ISPCEM52197.2020.00033","DOIUrl":"https://doi.org/10.1109/ISPCEM52197.2020.00033","url":null,"abstract":"Starting from the design practice of Shennongjia airport terminal, from its configuration, design concept, process design and space organization, integrated design, sustainable design, etc., to explore the design logic of small and medium-sized terminal, and to explore the development trend of small and medium-sized terminal design from two aspects of cultural experience and space experience.","PeriodicalId":201497,"journal":{"name":"2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126375696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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