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The Impact of Salespersons’ Interaction on Customer Satisfaction of Textile Shops: A Study in Kiribathgoda Area 销售人员互动对纺织品商店顾客满意度的影响——以基里巴斯戈达地区为例
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7524
P. Selvarajan, M. Perera
All businesses are trying to win the market by competing with other rivalries. The Textile industry is not exceptional for that. Textile shops are also one of the well-known retail markets in the industry that depend on customer satisfaction for their success. The main objective of the study is to investigate the impact of salespersons’ interaction on customer satisfaction of textile shops in the Kiribathgoda area since salespersons are the change agents to change the minds of customers. Data were collected through a structured questionnaire among 100 respondents based on the simple random sampling method. Researchers incorporated correlation & regression analyses by using the SPSS version 20.0 software for analyzing the data. Major findings showed that all three dimensions of salespersons’ interaction -Communication skills, Empathy and Trust have a positive relationship with Customer Satisfaction. 61.4% salespersons’ interaction impacted on customer satisfaction and Trust has a higher impact (39.3%) on Customer Satisfaction rather than Communication skills and Empathy.
所有的企业都试图通过与其他竞争对手竞争来赢得市场。纺织业也不例外。纺织品商店也是业内知名的零售市场之一,他们的成功取决于客户的满意度。本研究的主要目的是调查销售人员互动对Kiribathgoda地区纺织品商店顾客满意度的影响,因为销售人员是改变顾客想法的变革推动者。采用简单随机抽样的方法,对100名受访者进行结构化问卷调查。研究人员采用SPSS 20.0版软件进行相关回归分析。主要研究结果表明,销售人员互动的三个维度——沟通技巧、共情和信任对客户满意度都有正向影响,61.4%的销售人员互动对客户满意度有影响,而信任对客户满意度的影响(39.3%)高于沟通技巧和共情。
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引用次数: 0
Effect of Computer-Mediated Communication System on Job Satisfaction of Employees in Transmission Division of Ceylon Electricity Board, Sri Lanka 计算机中介通信系统对锡兰电力局输电线部员工工作满意度的影响
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7525
T. Gunawardana
This study aims to investigate how computer mediated communication (CMC) system have impacted on employee’s job satisfaction of Ceylon Electricity Board, Sri Lanka to fill the gaps in the computer mediated communication literature and provide useful information on interpersonal relationships within an organization. The sample of the study consisted of 400 respondents representing executive and medium level technical service (MLTS) staff of the transmission division of Ceylon Electricity Board in Sri Lanka. Self-administered questionnaire and the web-based questionnaire was used to collect primary data while data were analyzed with Partial Least Squares path modeling (PLS). The research findings indicated that computerized maintenance management is the most significant factor impacting on the employees’ job satisfaction and it also identified that there is a positive and statistically significant impact of instant messaging and electronic mails on employees’ job satisfaction. The results provide valuable input regarding the instant messaging and job satisfaction.
本研究旨在探讨电脑中介沟通(CMC)制度如何影响斯里兰卡锡兰电力局员工的工作满意度,以填补电脑中介沟通文献的空白,并提供组织内人际关系的有用资讯。该研究的样本包括400名受访者,代表斯里兰卡锡兰电力局输电部门的行政和中级技术服务(MLTS)工作人员。采用自填问卷和网络问卷收集原始数据,采用偏最小二乘路径模型(PLS)对数据进行分析。研究结果表明,计算机维护管理是影响员工工作满意度的最显著因素,即时通讯和电子邮件对员工工作满意度有显著的正向影响。结果提供了关于即时消息传递和工作满意度的有价值的输入。
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引用次数: 0
The Impact of Consumers’ Attitudes on Green Purchase Intention 消费者态度对绿色购买意愿的影响
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7519
R. Rathnayaka, T. Gunawardana
The purpose of this paper is to investigate the impact of consumers’ attitudes on green purchase intention in Sri Lanka, due to the lack of consensus that exists in the causal ordering of either antecedent or mediating variables. Additionally, the literature provides mixed results for the effects of consumers’ intention on green purchase intention in the global context while there are few studies in the Sri Lankan context. This study is an attempt to fill these research gaps. The data were collected over randomly administering structured questionnaires from 100 green product buyers in Galle district, Sri Lanka. The partial least square path modeling (PLS) was used to measure the impact of social influences, environmental consciousness, environmental responsibility, and health consciousness, on green purchase intention. The findings of the study provided new ways to develop green marketing strategies for organizations by considering environmental concerns, environmental responsibilities, health consciousness, and social influences.
本文的目的是研究斯里兰卡消费者的态度对绿色购买意愿的影响,因为无论是前因变量还是中介变量的因果排序都缺乏共识。此外,文献对全球背景下消费者意愿对绿色购买意愿的影响提供了不同的结果,而在斯里兰卡背景下的研究很少。本研究试图填补这些研究空白。数据是通过对斯里兰卡加勒地区100名绿色产品购买者随机管理的结构化问卷收集的。采用偏最小二乘路径模型(PLS)来衡量社会影响、环境意识、环境责任和健康意识对绿色购买意愿的影响。研究结果提供了新的途径,制定绿色营销策略的组织考虑环境问题,环境责任,健康意识和社会影响。
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引用次数: 3
Evaluating E-Learning Systems Success: A Case of Sri Lanka 评价电子学习系统的成功:以斯里兰卡为例
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7516
W. Tennakoon, W. Lasanthika
E-learning, the product of technology and education, has emerged as a powerful medium of learning particularly in the higher education sector. Significance of e-learning in educational services has led to a massive growth in the number of e-learning courses and systems offering different types of services followed by the COVID 19 pandemic. Thus, evaluation of e-learning -systems is critical to ensure successful delivery, effective use, and positive impacts on learners. Survey data of Sri Lankan university student’s sample tested the research hypotheses. Quantitative assessment of determinants of PLS-SEM results confirms 81.7% explanatory power of the predictor variables in explaining the variance of E-Learning Success among which Instructor Quality, Learner Quality, Service Quality, Support System Quality and Technical System Quality found significant predictors. Implications invite revisiting the theoretical models to assess the e-learning effectiveness by incorporating multifarious factors while developing elearning system of multifractality found critical for the success of any electronically driven learning experience.
电子学习是技术和教育的产物,已经成为一种强大的学习媒介,特别是在高等教育领域。电子学习在教育服务中的重要性,导致提供不同类型服务的电子学习课程和系统数量大幅增长,随后出现了COVID - 19大流行。因此,评估电子学习系统对于确保成功交付、有效使用和对学习者产生积极影响至关重要。以斯里兰卡大学生为样本的调查数据检验了研究假设。对PLS-SEM结果的决定因素进行定量评估,证实了预测变量对E-Learning成功方差的解释力为81.7%,其中教师质量、学习者质量、服务质量、支持系统质量和技术系统质量具有显著的预测力。在开发对任何电子驱动学习体验的成功至关重要的多重分形电子学习系统时,需要重新审视理论模型,通过结合多种因素来评估电子学习的有效性。
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引用次数: 4
Organizational Resilience: What it is and what it isn’t? A Conceptual Review 组织弹性:它是什么,它不是什么?概念回顾
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7520
W. Tennakoon, M. Janadari
Organizational Resilience (OR) as a construct and as a socioeconomic challenge is gaining uprising attention. Yet, a better understanding of the term in terms of what it is and what it isn't is still far behind. The present study is aimed at revisiting the definitions of OR for elucidating the scope of it. A systematic review of selected journal articles of 30 years (1990- 2020) indexed in SSCI was performed. Both identifying and distinguishing facets of definitions were reviewed qualitatively and presented. Findings indicate that OR is a multidimensional construct that possesses several features that distinguish it from other similar constructs. The study concluded that the OR is about an organizational philosophy comprised of diverse competencies to manage challenging environmental events in a continuous and progressive way. Implications suggest that any conceptualization of OR should primarily centre on the long-term continuous process of meeting the challenging environmental occurrences rather than a set of discrete capabilities to respond to a devastating event.
组织弹性作为一种结构和社会经济挑战正受到越来越多的关注。然而,更好的理解这个词而言,它是什么,它不是还远未形成。本研究旨在重新审视手术室的定义,以阐明其范围。对入选SSCI索引的30年(1990- 2020)期刊文章进行系统综述。定性地审查和介绍了定义的识别和区分方面。研究结果表明,OR是一个多维结构,具有几个特征,区别于其他类似的结构。研究得出结论,OR是一种组织哲学,由不同的能力组成,以持续和渐进的方式管理具有挑战性的环境事件。由此可见,任何OR的概念化都应主要集中在应对具有挑战性的环境事件的长期连续过程上,而不是集中在应对破坏性事件的一系列离散能力上。
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引用次数: 1
Microfinance Services and Performance of Micro Entrepreneurs: A Study of Pilimathalawa Area 小额信贷服务与微企业家绩效:以Pilimathalawa地区为例
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7526
A. Pushpanathan, K. L. Swarnika
Microfinance has evolved as an economic development approach and intended to benefit low-income women and men. The term refers to the provision of financial services to low-income clients, including the selfemployed. Financial services generally include savings and credit; however, some microfinance organizations also provide insurance and payment services. This study examines the influence of microfinance services on the performance of micro entrepreneurs in Pilimathalawa area. 100 micro entrepreneurs who received the benefits from the Samurdhi Bank were selected as sample in this study purpose. The microfinance services – micro-credit, micro-savings, and micro-training were considered as independent variables and the entrepreneurs’ performance was considered as dependent variables of the study. Data were collected through issuing structured questionnaire to the respondents and analyzed using SPSS version 20. The Correlation analysis, Regression analysis and factor analysis were done to influence of financial services on performance of micro entrepreneurs. The results of the present study indicated that the microfinance services had the significant positive relationship with the entrepreneurs’ performance and the microfinance services – micro-credit, micro-saving, and micro-finance have highly impact on the performance of entrepreneurs. Finally, the microfinance services – credits, saving, and training - had highly effect on the performance of the micro entrepreneurs. Further, the study revealed that the micro-savings has most important to the micro entrepreneurs in the Pilimathalawa area in Sri Lanka.
小额信贷已演变为一种经济发展方法,旨在使低收入妇女和男子受益。该术语指的是为低收入客户提供金融服务,包括个体户。金融服务一般包括储蓄和信贷;然而,一些小额信贷组织也提供保险和支付服务。本研究考察了小额信贷服务对皮利马塔拉瓦地区微型企业家绩效的影响。本研究选取了100名从Samurdhi银行获益的微型企业家作为样本。本研究将小额信贷服务——小额信贷、小额储蓄和小额培训作为自变量,将企业家绩效作为因变量。通过向受访者发放结构化问卷收集数据,并使用SPSS version 20进行分析。对金融服务对微企业家绩效的影响进行了相关分析、回归分析和因子分析。本研究结果表明,小额信贷服务与企业家绩效显著正相关,小额信贷服务——小额信贷、小额储蓄和小额金融对企业家绩效有显著影响。最后,小额信贷服务- -信贷、储蓄和培训- -对微型企业家的业绩有很大影响。此外,研究表明,小额储蓄对斯里兰卡皮利马塔拉瓦地区的微型企业家最为重要。
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引用次数: 0
The Role of Individual Cultural Values in Personal Innovativeness 个人文化价值观在个人创新中的作用
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7515
N. Rathnayake
According to the Innovation Diffusion Theory, personal innovativeness is a key component to an individual's decision-making process. Theoretically, however, it does not very clearly describe the role of cultural values in personal innovativeness. If culture influences individuals’ traits, it is necessary to discuss in depth about this relationship, as personal innovativeness a trait. This article, therefore, justifies the importance of further discussing the contribution of cultural values to personal innovativeness using the theory of innovation diffusion. A systematic literature review was conducted for this qualitative analysis, and relevant theories and models were identified to elaborate on the key precursors and concerns identified with existing knowledge. A conceptual map was developed with existing knowledge that expands the knowledge gap for current research.
创新扩散理论认为,个体的创新能力是个体决策过程的重要组成部分。然而,从理论上讲,它并没有很清楚地描述文化价值观在个人创新中的作用。如果说文化影响着个体的特质,那么就有必要深入探讨这种关系,因为个人的创新能力也是一种特质。因此,本文论证了运用创新扩散理论进一步探讨文化价值观对个人创新的贡献的重要性。本文对这一定性分析进行了系统的文献综述,并确定了相关的理论和模型,以详细阐述现有知识的关键前驱和关注点。利用现有知识开发了一个概念图,扩大了当前研究的知识差距。
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引用次数: 0
Factors Influencing Technical Efficiency of Paddy Farms in Mullaitivu District: Non – Parametric Approach 影响毛莱蒂乌地区水田技术效率的因素:非参数分析
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7528
A. Thayaparan, N. Neruja
Technical efficiency means the effectiveness which a given set of inputs used to produce a given output and it helps to produce the maximum output using minimum quantity of inputs for any firm or farm products. The objectives of this study are to estimate the Hicks – Moorsteen index and examine the impact of demographic, economic, farming and environmental characteristics on total factor productive efficiency index. Further, this study evaluate the overall performance of paddy farmers (n= 200) and identify the factors affecting the efficiency using two – stage Data Envelopment Analysis (DEA) during 2019/2020 period in Mullaitivu district of Sri Lanka. Hicks – Moorsteen index showed that among the components of the index, 94% of the highest mean value was attained in Input Oriented Technical Efficiency (ITE) followed by 93% of efficiency was attained in Output Oriented Scale Efficiency (OSE). Tobit regression results suggested that education, availability of training and destroy the crops whether the crops were damaged by environmental factors were significantly affecting the Hicks – Moorsteen index. Further, results of two – stage input-oriented DEA revealed that on average the overall technical efficiency of paddy farms was nearly 42%, scale efficiency was nearly 45% and variable returns to scale technical efficiency was nearly 93%. The Tobit regression results showed that, education, land ownership, amount of savings, loan size, land quality and farm income were positively impact on overall technical efficiency while experience, ownership of land, amount of savings and destroy the crops whether the crops were damaged by environmental factors significantly affected on technical efficiency. Conversely, scale efficiency of paddy farming mostly influenced by education, land ownership, saving amount, loan size, quality of land and farm. The paper concludes that both input oriented technical efficiency and output oriented scale efficiency need to be improved further as well as scale efficiency mostly affected by economic and farming characteristics in the study.
技术效率是指一组给定的投入用于生产给定产出的有效性,它有助于任何企业或农产品使用最少的投入产生最大的产出。本研究的目的是估计Hicks - Moorsteen指数,并考察人口、经济、农业和环境特征对全要素生产效率指数的影响。此外,本研究利用两阶段数据包络分析(DEA)对斯里兰卡Mullaitivu地区2019/2020年期间200名水田农民的整体绩效进行了评估,并确定了影响效率的因素。Hicks - Moorsteen指数显示,在该指数的各组成部分中,投入导向技术效率(ITE)的最高平均值达到94%,其次是产出导向规模效率(OSE)的最高平均值达到93%。Tobit回归结果表明,教育程度、培训的可获得性以及作物是否被环境因素破坏对Hicks - Moorsteen指数有显著影响。进一步,两阶段投入导向DEA结果显示,水田的平均整体技术效率接近42%,规模效率接近45%,规模技术效率的可变收益接近93%。Tobit回归结果表明,受教育程度、土地所有权、储蓄金额、贷款规模、土地质量和农户收入对总体技术效率有正向影响,而经验、土地所有权、储蓄金额和作物是否被环境因素破坏对技术效率有显著影响。相反,水田农业的规模效率主要受教育程度、土地所有权、储蓄金额、贷款规模、土地质量和农场质量的影响。研究认为,以投入为导向的技术效率和以产出为导向的规模效率都需要进一步提高,规模效率主要受经济和农业特征的影响。
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引用次数: 1
Impact of Social Capital Empowerments on the Businesses Success among the Micro and Small-Scale Tourism Entrepreneurs in Sri Lanka 社会资本赋权对斯里兰卡微型和小型旅游企业家创业成功的影响
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7522
G. Sriyani
This paper aims to reveal the impact of social capital which was empowered by Community Based Tourism projects on the business success of micro and small-scale tourism entrepreneurs (MSSTEs) in rural tourism destinations and to determine is there any distinction of the variation created in the business success by the construct of social capital between the MSSTES who were empowered and who were not empowered. Further, determining of which type of social capital either structural or cognitive does affect highly on the business success was focused. Positivism research approach applied and a sample of MSSTEs in rural tourism destinations from two provinces from Sri Lanka was selected. A pre-tested structured questionnaire was used for primary data collection. Three hypotheses were formulated and tested to reveal the impact of social capital on business success. Independent sample T-Test, correlation and multiple regression analysis were applied to test the hypotheses. Findings revealed that social capital affect significantly on creating a variance in business success. Both structural and cognitive social capital affect significantly on the business success while structural capital shows more power to create a variance on business success than cognitive social capital. This implies that tangible social capital attributes such as well-functioning of community associations, strong interpersonal and institutional networks, regular gathering, etc. are perceived as very important for business success. Also, cognitive type social capital such as shared vision, values and norms, trustworthiness, equality in sharing resources and benefits, etc. creates a significant impact on the business growth.
本文旨在揭示社区旅游项目授权的社会资本对乡村旅游目的地微型和小型旅游企业家(MSSTEs)商业成功的影响,并确定社会资本的构建在被授权的MSSTEs和未被授权的MSSTEs之间的商业成功中是否存在差异。此外,确定哪一种类型的社会资本(结构或认知)对企业成功的影响很大。本文采用实证研究方法,选取斯里兰卡两个省乡村旅游目的地的MSSTEs作为样本。采用预先测试的结构化问卷进行主要数据收集。本文提出并检验了三个假设,以揭示社会资本对企业成功的影响。采用独立样本t检验、相关分析和多元回归分析对假设进行检验。研究结果显示,社会资本对商业成功的差异产生了显著影响。结构性社会资本和认知社会资本对企业成功都有显著影响,而结构性社会资本对企业成功的影响强于认知社会资本。这意味着有形的社会资本属性,如社区协会的良好运作、强大的人际和机构网络、定期聚会等,被认为对商业成功非常重要。认知型社会资本,如共同的愿景、价值观和规范、可信度、资源和利益共享的平等性等,对企业成长有显著影响。
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引用次数: 0
The Impact of Budgetary Management Process on Organizational Performance: Special Reference to Small and Medium Enterprises in Hambantota District, Sri Lanka 预算管理过程对组织绩效的影响:以斯里兰卡汉班托塔地区中小企业为例
Pub Date : 2021-07-02 DOI: 10.4038/WJM.V12I1.7521
S. Janaki, R. Madhumali
The budgetary management process has been a part of management control system of the organizations. This process encourages Owners, Managers and Accountants to plan the stakeholders involved provides information for improved organizational performance. The purpose of this research was to examine the impact of budgetary management process on organizational performance in the Small and Medium Enterprises (SMEs) in Hambantota district. The researcher has collected data by using a structured questionnaire. Owners, Managers and Accountants have been selected as respondents to collect primary data for the research. The study was considered with four hypotheses which were constructed to reveal whether the independent variables of budgetary coordination, budgetary monitoring, budgetary communication and budgetary evaluation are significantly influence on the dependent variable of organizational performance of SMEs in Hambantota district. The regression results revealed that the budgetary coordination and budgetary monitoring have the highest impact level on organizational performance while the budgetary communication has the least impact level. Further regression results showed that budgetary evaluation has insignificant effect on organizational performance, while this confirms budgetary coordination, budgetary monitoring and budgetary communication have positive and significant impact on organizational performance.
预算管理过程已成为组织管理控制体系的组成部分。这一过程鼓励业主、经理和会计师对相关利益相关者进行规划,为提高组织绩效提供信息。本研究旨在探讨预算管理流程对汉班托塔地区中小企业(SMEs)组织绩效的影响。研究人员通过使用结构化问卷收集数据。业主、经理和会计师被选为调查对象,为研究收集主要数据。本研究通过四个假设来考察预算协调、预算监督、预算沟通和预算评价这四个自变量对汉班托塔地区中小企业组织绩效的影响是否显著。回归结果显示,预算协调和预算监督对组织绩效的影响程度最高,预算沟通对组织绩效的影响程度最低。进一步回归结果显示,预算评价对组织绩效的影响不显著,而这证实了预算协调、预算监测和预算沟通对组织绩效的正向显著影响。
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引用次数: 0
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Wayamba Journal of Management
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