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ANALISIS KUALITATIF BISNIS ASURANSI MIKRO DI INDONESIA 印度尼西亚的微保险业务定性分析
Pub Date : 2021-04-13 DOI: 10.36085/jems.v2i2.1516
Mulawarman Awaloedin
The purpose of this research is to explain the phenomenon occured in micro Insurance industry in Indonesia after the launch of the grand design of the Indonesian micro Insurance development. Having used a case study method, the researcher conducted some interviews with a number of  practitioners, and obtained some  information that micro insurance is still unable to develop if seen from the total population of the people in Indonesia. Micro insurance products are still scattered in big cities, and they have not touched the lower income people if refered to the basic concept of micro insurance. This needs a breakthrough in order to develop the micro insurance, as in the case with our neighbor country, the Philipines, which  is more advanced in developing this insurance scheme. In order to develop this micro insurance business, it is necessary to develop it through a network of small communities, which are found mostly in the lower middle class. Beside that, marketers also need  to be equiped with a set of tools, such as an adequate ICT -based market (community) database. Therefore, a micro insurance businesses to be developed needs to be adjusted to the conditions of the Indonesian state, for example in the case of micro insurance, for agriculture, livestock, fishermen, especially for rural areas. Meanwhile, for urban areas, micro insurance businesses that are attractive are personal accidents, property, and motor and vehicles.
本研究的目的是解释印尼微保险行业在启动印尼微保险发展的宏伟设计后所发生的现象。研究者采用个案研究的方法,对一些ofÂ从业人员进行了访谈,得到someÂ的信息,从印尼的人口总数来看,小额保险仍然无法发展。微险产品仍然分散在大城市,如果参照微险的基本概念,还没有触及到低收入人群。这需要一个突破,以便发展小额保险,就像我们的邻国菲律宾一样,whichÂ在发展这种保险计划方面更先进。为了发展这种小额保险业务,有必要通过一个小社区网络来发展它,这些社区主要分布在中下阶层。除此之外,营销人员还需要needÂ配备一套工具,例如一个充分的基于ICT的市场(社区)数据库。因此,要发展的小额保险业务需要根据印尼国家的条件进行调整,例如在小额保险的情况下,针对农业、畜牧业、渔民,特别是针对农村地区。与此同时,对于城市地区来说,具有吸引力的小额保险业务是人身意外、财产和机动车。
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引用次数: 1
PENGARUH DISIPLIN KERJA, KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada PT Batang Hari Bengkulu Pratama) 工作纪律、薪酬和动机对员工绩效的影响(本系列主要个案研究)
Pub Date : 2021-04-13 DOI: 10.36085/jems.v2i2.1405
Prayogi Permadi, M. Kusuma
This study aims to know the effect of work discipline, compensation and work motivation on employee performance at PT. Batanghari Bengkulu Pratama, either partially or simultaneously. There are several factors that are discussed in this study, namely work discipline, compensation and work motivation. The object of this research is 100 employees at PT. Batanghari Bengkulu Pratama. In this research, the researcher used data collection methods by means of observation, interviews and distributing questionnaires. There are several data analysis techniques used in this study, among other are by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Work Discipline (X1), Compensation (X2) and Work Motivation (X3)partially or simultaneously have an effect on Employee Performance at PT. Batanghari Bengkulu Pratama. The t-test results for the Work Discipline variable (X1) show the value of tcount >ttabel (α/2) (2.232> 1.98498) and (sig < α = 0.028 <0.050), the variable compensation (X2) shows the value of tcount >ttabel(α/2) (2.399> 1.98498) and (sig < α = 0.018 <0.050), Work Motivation Variable (X3) shows the value of tcount >ttable (α/2) (3.257> 1.98498) and (sig < α = 0.002 <0.050). In addition, from the results of the multiple linear regression test, the regression equation is obtained as follows: Y = 5.030 + 0.250 (X1) + 0.374 (X2) + 0.837 (X3) Keywords: Work Discipline, Compensation, Work Motivation and Employee Performance
本研究旨在了解PT. Batanghari Bengkulu Pratama的工作纪律、薪酬和工作动机对员工绩效的影响,无论是部分影响还是同时影响。本研究讨论了几个因素,即工作纪律、薪酬和工作动机。本研究的对象是PT. Batanghari Bengkulu Pratama的100名员工。在本研究中,研究者采用了观察法、访谈法和发放问卷法等数据收集方法。本研究使用了多种数据分析技术,包括工具检验、经典假设检验、被调查者反应分析、多元线性回归分析、决定系数分析和假设检验。从已经进行的测试结果可以得出结论,工作纪律(X1),薪酬(X2)和工作动机(X3)的变量部分或同时对PT. Batanghari Bengkulu Pratama的员工绩效产生影响。工作纪律变量(X1)的t检验结果显示tcount > tababel (α/2)(2.232> 1.98498)和(sig < α= 0.028)tababel (α/2)(2.399> 1.98498)和(sig < α= 0.018表(α/2)(3.257> 1.98498)和(sig < α= 0.002 <0.050)的值。此外,从多元线性回归检验的结果中,得到回归方程为:Y = 5.030 + 0.250 (X1) + 0.374 (X2) + 0.837 (X3)Â关键词:工作纪律,薪酬,工作动机,员工绩效
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引用次数: 1
STRATEGI DALAM MENINGKATKAN OMZET PENJUALAN PADA TOKO DUO SISTER HIJAB KOTA BENGKULU 在本库鲁市希贾布姐妹百货增加销售的策略
Pub Date : 2021-02-03 DOI: 10.36085/jems.v2i1.952
Annisa Murti, Sri Ekowati
Sister Duo Hijab store is a company engaged in fashion which produces and markets hijab, clothes, pants, hijab shirts, tuspins etc. This business has been running for 3 years and is growing well but has many competitors in the same field. This study is entitled "analysis of marketing strategies to increase sales in the city of Bengkulu hijab duo sister shop". This research is based on the importance of marketing strategies in an organization. This study also aims to determine the company's internal and external factors, determine the company's position and determine the right marketing strategy for the company to increase sales.
姐妹朵Hijab商店是一家从事时尚的公司,生产和销售头巾,衣服,裤子,头巾衬衫,头巾等。这家企业已经经营了3年,发展良好,但在同一领域有许多竞争对手。这项研究的题目是“分析营销策略,以增加销售在蚌埠市的头巾duo姐妹店”。这项研究是基于营销策略在组织中的重要性。本研究还旨在确定公司的内部和外部因素,确定公司的定位,确定正确的营销策略,为公司增加销售。
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引用次数: 0
DAMPAK PRESTASI KERJA, SENIORITAS, DAN LOYALITAS TERHADAP PROMOSI JABATAN (Studi Kasus Pada PT. BankBengkulu) 工作表现、资历和对晋升的影响(班克班古鲁的案例研究)
Pub Date : 2021-01-21 DOI: 10.36085/jems.v2i1.1383
Tenti Suka Dewi, Sri Ekowati, Tezar Arianto
The title of this research is the effect of job performance, seniority, and loyalty on promotion to the firefighting office and rescue Bengkulu city. Job promotion is the result of work in quality and quantity achieved by an employee in carrying out tasks in accordance with the responsibilities assigned to him. This study aims to determine the effect of work performance, seniority and loyalty on promotion to the firefighting office and rescue Bengkulu City. This research method is quantitative with a population of all employees of the Bengkulu city fire and rescue office, amounting to 57 people, while the sample was taken using a total sampling technique of 57 employees of the Bengkulu city fire and rescue office. Data collection techniques by means of observation and questionnaires.Data analysis techniques with multiple regression, test significance (t test) and (f test). The variables of this study are Job Performance (X1), Seniority (X2) loyalty (X3) Job promotion (Y).The place of this research is the Bengkulu City fire and rescue department, which is located at JL. Bhayangkara NO.47 KM 9 Bengkulu City. The results of this study are evidenced by the results of the t test showing the value of t_hit> t_ (α / 2) (3.3378> 2.0024) and (sig α = 0.001 <0.050). This means that H_0 is rejected and H_a is accepted. Work motivation has a significant effect on employee performance at the firefighting office and the rescue of the city of Bengkulu, this is evidenced by the results of the t test showing the value of t_hit> t_ (α / 2) (2.654> 2.0024) and (sig α = 0.009 <0.050). This means that H_0 is rejected and H_a is accepted. Job performance (X_1) seniority (X2) Loyalty (X3) together have a significant effect on promotion (Y) at the fire department and rescue city of Bengkulu, this is evidenced by the F test shows the value of F_count> F table, namely (28779> 1.8960) and (sig α = 0.000 <0.05). This means that H_0 is rejected and H_a is accepted. Keywords: Job Performance, Seniority, and Loyalty to Job Promotion
本研究的题目是工作表现、资历和忠诚对晋升到明库鲁市消防办公室和救援的影响。职位晋升是员工按照分配给他的职责完成任务,在质量和数量上完成工作的结果。本研究旨在探讨工作表现、年资及忠诚对升任明古鲁市消防办公室及救援工作的影响。本研究方法是定量的,选取了Bengkulu市消防救援办公室的所有员工,共计57人,样本采用了Bengkulu市消防救援办公室57名员工的总抽样技术。通过观察和问卷调查的方式收集数据。数据分析采用多元回归技术,检验显著性(t检验)和(f检验)。本研究的变量为工作绩效(X1)、资历(X2)、忠诚度(X3)、职位晋升(Y)。本研究的地点为位于JL的明古鲁市消防救援部门。Bhayangkara NO.47 KM 9 Bengkulu市。t检验结果显示t_hit> t_ (α/ 2)(3.3378> 2.0024)和(sig α= 0.001)t_ (α/ 2)(2.654> 2.0024)和(sig α= 0.009 F表,即(28779> 1.8960)和(sig α= 0.000 <0.05)的值证明了本研究的结果。这意味着H_0被拒绝,H_a被接受。Â关键词:工作绩效、资历、职位晋升忠诚度
{"title":"DAMPAK PRESTASI KERJA, SENIORITAS, DAN LOYALITAS TERHADAP PROMOSI JABATAN (Studi Kasus Pada PT. BankBengkulu)","authors":"Tenti Suka Dewi, Sri Ekowati, Tezar Arianto","doi":"10.36085/jems.v2i1.1383","DOIUrl":"https://doi.org/10.36085/jems.v2i1.1383","url":null,"abstract":"The title of this research is the effect of job performance, seniority, and loyalty on promotion to the firefighting office and rescue Bengkulu city. Job promotion is the result of work in quality and quantity achieved by an employee in carrying out tasks in accordance with the responsibilities assigned to him. This study aims to determine the effect of work performance, seniority and loyalty on promotion to the firefighting office and rescue Bengkulu City. This research method is quantitative with a population of all employees of the Bengkulu city fire and rescue office, amounting to 57 people, while the sample was taken using a total sampling technique of 57 employees of the Bengkulu city fire and rescue office. Data collection techniques by means of observation and questionnaires.Data analysis techniques with multiple regression, test significance (t test) and (f test). The variables of this study are Job Performance (X1), Seniority (X2) loyalty (X3) Job promotion (Y).The place of this research is the Bengkulu City fire and rescue department, which is located at JL. Bhayangkara NO.47 KM 9 Bengkulu City. The results of this study are evidenced by the results of the t test showing the value of t_hit> t_ (α / 2) (3.3378> 2.0024) and (sig α = 0.001 <0.050). This means that H_0 is rejected and H_a is accepted. Work motivation has a significant effect on employee performance at the firefighting office and the rescue of the city of Bengkulu, this is evidenced by the results of the t test showing the value of t_hit> t_ (α / 2) (2.654> 2.0024) and (sig α = 0.009 <0.050). This means that H_0 is rejected and H_a is accepted. Job performance (X_1) seniority (X2) Loyalty (X3) together have a significant effect on promotion (Y) at the fire department and rescue city of Bengkulu, this is evidenced by the F test shows the value of F_count> F table, namely (28779> 1.8960) and (sig α = 0.000 <0.05). This means that H_0 is rejected and H_a is accepted. Keywords: Job Performance, Seniority, and Loyalty to Job Promotion","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127036979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH LOKASI, INOVASI PRODUK, DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN PADA ELEVEN CAFE DI KOTA BENGKULU 地点、产品创新和收购决定的影响,在班古鲁的11家咖啡馆
Pub Date : 2021-01-20 DOI: 10.36085/jems.v2i1.1379
Elvina Endah Puspa Wulandari
This study aims to determine the effect of location, product innovation, taste image as well on customers’ purchasing decisions at Eleven Cafe of Bengkulu City, and find out the most dominant factors that influence purchase decisions of three variables above. The method of this research used quantitative analysis by taking up data through observation and questionnaires toward 96 respondents with Accidental Sampling method. The results of study obtained that multiple linear regression test by using SPSS program; Y = 0.193 + 0.262 (X1) + 0.168 (X2) + 0.249 (X3). The coefficient of determination (R2) Adjusted R Square value was 0.881 or 88.1%, this means that together location (X1), product innovation (X2) and taste image (X3) contributed 88.1% to influence the purchasing decision (Y) at Eleven Cafe of Bengkulu City. While, hypothesis testing t_test showed that the location variable (X1) was 0.002 <0.050, the product innovation variable (X2), 0.012 <0.050 and the taste image variable (X3) obtained 0.000 <0.050. All of these variables partially have an effect on purchasing decisions. Furthermore, F_test showed that the location (X1), product innovation (X2), and taste image (X3) have influenced the purchase decision (Y) with a significance level <0.050, it means Ho was refused, Ha accepted. Keywords: Location, Product Innovation, Taste Image, Purchasing Decisions.
本研究旨在确定地理位置、产品创新、味觉形象对Bengkulu City Eleven Cafe顾客€™购买决策的影响,并找出上述三个变量中影响购买决策的最主要因素。本研究采用定量分析的方法,采用观察法和随机抽样法对96名调查对象进行问卷调查。研究结果采用SPSS程序进行多元线性回归检验;Y = 0.193 + 0.262 (X1) + 0.168 (X2) + 0.249 (X3)。决定系数(R2)调整后的R方值为0.881或88.1%,这意味着地理位置(X1)、产品创新(X2)和味觉形象(X3)对Bengkulu市Eleven Cafe的购买决策(Y)的影响共占88.1%。而假设检验t_test表明,区位变量(X1)为0.002 <0.050,产品创新变量(X2)为0.012 <0.050,味觉形象变量(X3)为0.000 <0.050。所有这些变量都会部分影响购买决策。此外,F_test表明,区位(X1)、产品创新(X2)和味觉形象(X3)对购买决策(Y)有影响,且显著性水平<0.050,即Ho被拒绝,Ha被接受。Â关键词:地理位置,产品创新,品味形象,购买决策。
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引用次数: 6
THE INFLUENCE OF INNOVATION, PROMOTION AND SERVICE QUALITY ON PRODUCT PURCHASE DECISIONS IN TRULY CAFE AND RESTO BENGKULU 创新、促销和服务质量对真正咖啡馆和雷斯托明库鲁的产品购买决策的影响
Pub Date : 2021-01-20 DOI: 10.36085/jems.v2i1.1372
Deny Triwijaya
The study aimed to determine the effect of Innovation, Promotion, and Service Quality on Purchasing Decisions of Products in Truly Cafe and Resto Bengkulu and to find out which factors were the most dominant affecting purchasing decisions. This study employed a descriptive quantitative research method. The population in this study were all consumers in Bengkulu Cafe and Resto Truly and samples taken amounting to 96 people and sampling using the accidental sampling method. Data collection method was through using the questionnaire method. Based on the results of multiple linear regression obtained by the regression equation Y = 1,692 + 0.580 (X_1) + 0.968 (X2) + 0.217 (X3). The results of the study and the hypothesis indicate that innovation (sig α = 0,000 <0.050), promotion (sig α = 0,000 <0.050), service quality (sig α = 0.031 <0.050). The results showed that there was an impact between the Innovation (X1), Promotion (X2), and Service Quality (X3) variables significantly on the Purchasing Decision (Y) on the On July Cafe and Resto Bengkulu. To be better, it needs to be improved again such as multiplying to follow the trends that occur and pay attention to the quality and quality of good work and others in order to increase the Purchasing Decisions in Truly Cafe and Resto Bengkulu. Keywords: Innovation, Promotion, Service Quality, Purchasing Decisions
本研究旨在确定创新、促销和服务质量对Truly Cafe和Resto Bengkulu的产品购买决策的影响,并找出哪些因素是最主要的影响购买决策。本研究采用描述性定量研究方法。本研究的人群均为Bengkulu Cafe和Resto Truly的消费者,样本共计96人,采用偶然抽样法进行抽样。数据收集方法采用问卷调查法。根据多元线性回归结果得到回归方程Y = 1692 + 0.580 (X_1) + 0.968 (X2) + 0.217 (X3)。研究结果与假设结果表明:创新(sig α= 0000 <0.050)、晋升(sig α= 0000 <0.050)、服务质量(sig α= 0.031 <0.050)。结果表明,创新(X1)、促销(X2)和服务质量(X3)变量对on July Cafe和Resto Bengkulu的购买决策(Y)有显著影响。为了更好,它需要再次改进,如倍增,以遵循发生的趋势,并注意良好的工作和其他的质量和质量,以增加在真正的咖啡馆和Resto Bengkulu的购买决策。Â关键词:创新,促销,服务质量,采购决策
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引用次数: 0
PENGARUH MARKETING ONLINE DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pembelian Produk Labbaik Chicken)
Pub Date : 2021-01-20 DOI: 10.36085/jems.v2i1.1382
Y. Setiadi
This study aims to determine the effect of Online Marketing and E-Service Quality on purchasing decisions, either partially or simultaneously. The independent variables in this study are online marketing (X1), e-service quality (X2), and the dependent variable, namely purchasing decisions (Y). In this research, the writer uses the method of collecting data by means of observation, distributing questionnaires or questionnaires. And the research location is in Labbaik Chicken, Bengkulu city. The population and sample of this research are all consumers who buy fast food products at Labbaik Chicken, and the determination of the sample in this study uses purposive sampling technique, with the criteria namely (1) Respondents who have bought food or beverage products from Labbaik Chicken Bengkulu City, (2) ) Respondents who have updated information about fast food products on their social networks, (3) Respondents who come directly to fast food restaurants. Since the population in this study is unknown, the authors use the MSI method (method of successive interval) by transforming the ordinal scale data into interval scale data, with 5-10 samples for indicators in all variables used, namely 12 indicators with The minimum sample results are 60 respondents and the maximum sample is 120 respondents, in this study the number of samples used is 120 respondents who are considered to have met the requirements. The data analysis techniques in this study the authors used several data analysis techniques, namely instrument test, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that Online Marketing (), and E-Service Quality () on the dependent variable of Purchase Decision (Y) have a significant effect, this can be seen in the F test which states the value>, namely (99.579> 3.074 ) and (sig = 0.000 <0.050), thus it can be concluded that it is accepted that the online Marketing () and E-Service Quality () variables simultaneously have a significant influence on Purchasing Decisions (Y), in Labbaik Chicken, Bengkulu City. Keywords:  Online Marketing, E-Service Quality Purchasing Decisions
本研究旨在确定在线营销和电子服务质量对购买决策的影响,无论是部分的还是同时的。本研究的自变量为网络营销(X1),电子服务质量(X2),因变量为购买决策(Y)。在本研究中,作者采用了通过观察、发放问卷或问卷的方式收集数据的方法。研究地点在Bengkulu市的Labbaik Chicken。本研究的人群和样本均为在拉巴拜克鸡肉店购买快餐产品的消费者,本研究样本的确定采用目的性抽样技术,标准为(1)曾在拉巴拜克鸡肉店购买过食品或饮料产品的受访者,(2)曾在社交网络上更新过快餐产品信息的受访者,(3)直接光顾快餐店的受访者。由于本研究的总体是未知的,因此作者采用MSI法(连续区间法),将有序尺度数据转化为区间尺度数据,所有变量的指标采用5-10个样本,即12个指标,最小样本结果为60名受访者,最大样本为120名受访者,本研究中使用的样本数量为120名受访者,认为符合要求。本研究的数据分析技术采用了几种数据分析技术,即工具检验、经典假设检验、多元线性回归分析、决定系数检验和假设检验。从已经完成的测试的结果,可以得出结论:网络营销(),和E-Service质量()购买决策的因变量(Y)有显著的影响,这可以看到在F检验值>,即(99.579 > 3.074)和(sig = 0.000 < 0.050),因此它可以得出结论,认为网络营销()和E-Service质量()变量同时对购买决策有显著影响(Y),在Bengkulu市的Labbaik Chicken。Â关键词:Â网络营销,电子服务质量,采购决策
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引用次数: 1
PENGARUH KARAKTERISTIK INDIVIDU DAN KOMUNIKASI INTERNAL TERHADAP KINERJA KARYAWAN 个人特征和内部沟通对员工绩效的影响
Pub Date : 2021-01-20 DOI: 10.36085/jems.v2i1.1378
Fitri Hariyanti
The decline on employee performance is due to they are not able to reach targets as required by company. They must be decided by the company because they have poor performance such as sales, who did not reach the target during the trial period. Employees who are not conscientious, employees who are not alert in  working, for example handling tasks that cannot be done in a predetermined time. This research took a sample of 42 respondents by using the total sampling technique. The data collection technique is done through observation and questionnaires. The data analysis technique is multiple linear regressions. Then also wll tested, such as validity test, reliability test, classical assumption test followed by hypothesis testing.The results showed that there was an effect of individual characteristics (X1) on employee performance (Y) at PT. Genta Lampung Makmur Bengkulu, it was to 0,000, thus Ho was rejected and Ha was accepted. The significance value of variable X has an effect on employee performance (Y). Thenalso, the effect of internal communication (X2) on employee performance, with its value 0.031, thus Ho is rejected and Ha is accepted. From these significance values obtained, the variable X2 has an effect on employee performance (Y). Individual characteristics and internal communication simultaneously have an effect on employee performance with a value of F_sig
员工绩效的下降是由于他们不能达到公司要求的目标。必须由公司决定,因为他们的业绩不佳,如销售,在试用期间没有达到目标。不认真的员工,在Â工作中不警惕的员工,例如处理不能在预定时间内完成的任务。本研究采用全抽样法对42名受访者进行抽样调查。数据收集技术是通过观察和问卷调查。数据分析技术是多元线性回归。然后进行检验,如效度检验、信度检验、经典假设检验、假设检验等。结果表明,正达楠榜Makmur Bengkulu公司的个体特征(X1)对员工绩效(Y)有影响,为0,000,因此Ho被拒绝,Ha被接受。变量X的显著性值对员工绩效有影响(Y),那么内部沟通对员工绩效的影响(X2)也有影响,其值为0.031,因此Ho被拒绝,Ha被接受。由得到的显著性值可知,变量X2对员工绩效有影响(Y),个体特征和内部沟通同时对员工绩效有影响,其显著性值为F_sig
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引用次数: 2
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI BATIK BESUREK PADA TOKO SARI RASA 产品价格和质量对纱丽店购买蜡染苦味兴趣的影响
Pub Date : 2021-01-20 DOI: 10.36085/jems.v2i1.1370
Epah Susanti, Adi Sismanto
This study entitled The effect of Product Price and Quality on Interest in Buying Besurek Batik by Sari Rasa Store Consumers at Soekarno Hatta Street of Anggut Bengkulu City. The formulation of the problem of this research is whether the Price and Quality of Product have a effect on the Interest in Buying Besurek Batik on Sari Rasa Bengkulu Consumer. The purpose of this study is to determine that the effect of Price and Product Quality significantly influence Interest in Buying Besurek Batik.This research was conducted on Besurek Batik Consumers at the Bengkulu City Sari shop. The research was carried out for 13 days. The population of this study was Consumer Batik Besurek At Bengkulu City Sari Rasa Shop, while the sample of this study wass the Consumer Batik Besurek At the City of Bengkulu Sari Rasa Shop, amounting to 91 respondents. The study was conducted in quantitative methods.Based on the analysis of the study, the results of the study can be concluded that respondents' perceptions on Price (X1) and Product Quality (X2) affect the Purchase Interest (Y) with the results of multiple linear regression of  Y = 2.106 + 0.392 (X_1) + 0.156 (X_2). And the coefficient of determination of R2 = 0.555 or 55.5%. Through  hypothesis testing in the same time, (simultaneous) and individually (partial)this study using the f test and t test, Price (X1) and Product Quality (X2) = 0.000. This means that the fsig value <0.050 shows a simultanous effect which was significant. Keywords: Price, Product Quality and Purchase Interest.
本研究题为“产品价格和质量对购买Anggut Bengkulu市Soekarno Hatta街Sari Rasa商店消费者购买Besurek蜡染兴趣的影响”。本研究问题的提法是产品的价格和质量是否对Sari Rasa Bengkulu消费者购买Besurek蜡染的兴趣有影响。本研究的目的是确定价格和产品质量的影响显著影响购买贝苏瑞克蜡染的兴趣。这项研究是在白古鲁市纱丽店对Besurek蜡染消费者进行的。研究进行了13天。本研究的研究对象为Bengkulu City Sari Rasa Shop的消费者Batik Besurek,而本研究的样本为Bengkulu City Sari Rasa Shop的消费者Batik Besurek,共91名受访者。本研究采用定量方法进行。通过对研究的分析,研究结果可以得出:受访者对价格(X1)和产品质量(X2)的认知影响购买兴趣(Y),多元线性回归结果为Â Y = 2.106 + 0.392 (X_1) + 0.156 (X_2)。且决定系数R2 = 0.555或55.5%。ThroughÂ同时(同时)和单独(部分)进行假设检验,本研究采用f检验和t检验,价格(X1)和产品质量(X2) = 0.000。这意味着fsig值<0.050显示了显著的同时效应。Â关键词:价格,产品质量,购买兴趣。
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引用次数: 1
PENGARUH PELATIHAN TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA USAHA KONVEKSI ADIGUNA KOTA BENGKULU 培训对班古鲁市对流项目的激励员工绩效的影响
Pub Date : 2021-01-20 DOI: 10.36085/jems.v2i1.1380
Azis Saefulloh, Sri Ekowati
This study aimed to find outthe effect of training on employee performance with motivation as an Intervening variable in the Adiguna Convection Business at Bengkulu City. There were several factors that would be discussed in this study, including training and motivation as Intervening variables. The object in this study were 40 employees at the Adiguna Convection Business in Bengkulu City. In this study, the researcher employed data collection methods through conducting observation, interviews and distributing questionnaires. There were several data analysis techniques employed in this study, including using instrument tests, classical assumption tests, analysis of respondent responses, simple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the Training variable (X) has a positive and significant effect on Employee Performance (Y) at the Adiguna Convection Business in Bengkulu City.Then, the motivation variable (Z) mediates training positively and significantly on employee performance (Y) at the Adiguna Convection Business in Bengkulu City. Moreover, from the results of the simple linear regression test, the regression equation is gained as follows: The first equation, Z = 3.530 + 1.053 (X). The second equation Y = 0.749 + 1.095 (X). Third equation Y = 2.067 + 1.027 (Z) Keywords: Training, Motivation And Employee Performance
本研究旨在探讨培训对员工绩效的影响,并以动机为中介变量在明库鲁市阿迪古纳对流业务中进行研究。有几个因素将在本研究中讨论,包括训练和动机作为干预变量。本研究的对象是40名员工在Adiguna对流业务在明古鲁市。在本研究中,研究者采用了观察法、访谈法和发放问卷法等数据收集方法。本研究采用了多种数据分析技术,包括工具检验、经典假设检验、被调查者回答分析、简单线性回归分析、决定系数分析和假设检验。从已进行的测试结果可以得出结论,培训变量(X)对明库鲁市阿迪古纳对流业务的员工绩效(Y)具有积极而显著的影响。然后,动机变量(Z)在班库鲁市阿迪古纳对流业务中对员工绩效(Y)起到正向显著中介作用。通过简单的线性回归检验,得到回归方程为:第一个方程Z = 3.530 + 1.053 (X),第二个方程Y = 0.749 + 1.095 (X),第三个方程Y = 2.067 + 1.027 (Z)Â关键词:培训,激励与员工绩效
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引用次数: 2
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(JEMS) Jurnal Entrepreneur dan Manajemen Sains
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