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PENGARUH TINGKAT PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PT KARYA SAWITINDO MAS (KSM) 教育水平和工作经验对SAWITINDO MAS (KSM) PT员工绩效的影响
Pub Date : 2021-12-30 DOI: 10.36085/jems.v3i1.2735
Subandrio Subandrio, Asminawati Asminawati
This research was conducted at PT KSM (Karya Sawitindo Mas) Tanjung Alai Village, Lubuk Pinang District, Mukomuko Regency, Bengkulu Province. This research is a quantitative research in which the researcher proves by using numbers on a number of populations and samples that are considered worthy of research. This method is used to examine statistical data in order to be able to test a hypothesis obtained by the research field. Based on the results of hypothesis testing using the t test, the Education Level variable has a positive and significant effect on employee performance, this can be seen from the results of the t test which states the t value of sig < = 0.000 < 0.05). The results of t-test of work experience variable also show a positive and significant influence result on employee performance, this can be seen in the value of t-test result which states that t sig <α = 0.000 < 0.05). The results of the analysis above show that the level of education and work experience has an influence on employee performance, this can be seen in the f test which shows the value of t sig <α = 0.000 < 0.050), so it can be concluded that H_3 is accepted, meaning that simultaneously the variable of education level and work experience has an influence on employee performance at PT KSM (Karya Sawit Indomas) employees.  Keywords: Education Level, Work Experience and Employee Performance.
这项研究是在Bengkulu省Mukomuko县Lubuk Pinang区Tanjung Alai村进行的。这项研究是一项定量研究,研究人员通过使用一些被认为值得研究的人口和样本的数字来证明。这种方法用于检验统计数据,以便能够检验研究领域获得的假设。根据t检验的假设检验结果,教育水平变量对员工绩效有正向显著的影响,这可以从t检验的结果中看出,t值为sig < = 0.000 < 0.05)。工作经验变量的t检验结果也显示出对员工绩效的正向显著影响结果,这可以从t检验结果的值中看出,t sig <α= 0.000 < 0.05)。以上分析结果表明,受教育程度和工作经验对员工绩效有影响,这在f检验中可以看出,其值为t sig <α= 0.000 < 0.050),因此可以得出H_3被接受的结论,这意味着受教育程度和工作经验这一变量同时对PT KSM (Karya Sawit Indomas)员工的绩效有影响。关键词:教育程度,工作经验,员工绩效。
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引用次数: 1
PENGARUH DAYA TARIK, CITRA MEREK, KEAHLIAN DAN SELEBRITI ENDORSE TERHADAP MINAT BELI 吸引力、品牌形象、专业知识和明星内啡肽对购买感兴趣的影响
Pub Date : 2021-12-29 DOI: 10.36085/jems.v3i1.2744
Hana Krisdayanti, Eti Arini
This study aimed to determine the effect of attractiveness, brand image, expertise and celebrity endorser toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. The population of this study were residents of the panoramic village, amounting to 95 people and sampling taken by using purposive sampling. The data collection technique of this study used questionnaire. The data was analysed by using instrument tests (test validity and reliability), multiple linear regression analysis, classical assumption test (multicollinearity normality and heteroscedasticity), coefficient of determination, t test and f test. Based on the results of multiple linear regression, the regression equation form Y= 12.711 + 0.392 (X1) + 0.243 (X2) + 0.278 (X3) + 0.797 (X4) This means that the variables of Attractiveness, Brand Image, Expertise and Celebrity Endorser have a positive effect toward toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. Meanwhile, from the hypothesis, the t-count value for Attractiveness (X1) is 2.746 with a significant level of 0.007, for Brand Image (X2) 1.995 with a significant 0.049, for Expertise (X3) 2.396 with a significant 0.019 and t-count for the Celebrity Endorser variable (X4) 6.675 with a significant 0.000. Thus, it means that the results of the t-test analysis state significant results for all variables and the hypothesis is accepted. The results of multiple regression analysis also show the coefficient of determination of 0.512, which means that the Attractiveness, Brand Image, Expertise and Celebrity Endorser variables effect toward purchasing interest of consumers by 51.2%, while 48.8% is influenced by other variables not observed in this study. Keywords: Attractiveness, Brand Image, Expertise, Celebrity Endorser and                    Consumer Buying Interest.
本研究旨在确定吸引力、品牌形象、专业知识和名人代言对消费者购买兴趣的影响,并对Jessica Mila Agnesia的Fair and Lovely广告版进行研究。本研究的人口为全景村居民,共95人,抽样采用目的抽样。本研究的数据收集方法为问卷调查。采用仪器检验(检验效度和信度)、多元线性回归分析、经典假设检验(多重共线性正态性和异方差)、决定系数、t检验和f检验对数据进行分析。根据多元线性回归的结果,回归方程为Y= 12.711 + 0.392 (X1) + 0.243 (X2) + 0.278 (X3) + 0.797 (X4),这意味着吸引力、品牌形象、专业知识和名人代言人这四个变量对消费者对Jessica Mila Agnesia Fair and Lovely Advertising Version的购买兴趣有正向影响。同时,从假设来看,吸引力(X1)的t-count值为2.746,显著水平为0.007,品牌形象(X2)的t-count值为1.995,显著水平为0.049,专业知识(X3)的t-count值为2.396,显著水平为0.019,名人代言人变量(X4)的t-count值为6.675,显著水平为0.000。因此,这意味着t检验分析的结果表明所有变量的结果都显著,假设被接受。多元回归分析的结果也显示出决定系数为0.512,这意味着吸引力、品牌形象、专业知识和名人代言变量对消费者购买兴趣的影响为51.2%,而其他变量对消费者购买兴趣的影响为48.8%。关键词:吸引力、品牌形象、专业知识、名人和十一亿亿一千一百一十一万亿一千一百一十一亿一千一百一十一万一千一百一十一消费者购买兴趣。
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引用次数: 0
ANALISIS STRATEGI PENGEMBANGAN BISNIS DILIHAT DARI FAKTOR INTERNAL DAN EKSTERNAL PADA USAHA YOLANDA CATERING ARGAMAKMUR 业务发展战略的分析可以从约兰达餐饮阿加繁荣的内部和外部因素来衡量
Pub Date : 2021-12-29 DOI: 10.36085/jems.v3i1.2737
Anggun Witriani, Sri Ekowati
This study aims to determine the analysis of business development strategies from internal and external factors at Yolanda Catering Argamakmur business. This research was a field research with a qualitative descriptive approach. The informants of reseach were managers, employees, and consumers of Yolanda Catering. The results showed that the internal factors core was 3.43; the score was up the score of 4.0, which illustrated Yolanda Catering's position in strong position. Moreover, the score for external factors was 3.00. This score was almost close to a score of 4.0, this means that Yolanda Catering takes advantage of existing opportunities and is able to avoid existing threats. If viewed based on the IE matrix, the score of internal and external factors was in cell1, which indicated Yolanda Catering is carrying out a growth strategy, which its the growth of the Printing itself, through vertical integration, an activity expanded the Catering market by maximizing promotions and development at other location points. From the SWOT matrix, Yolanda Catering is on the SO Strategy, which can take advantage of all strengths to seize and take advantages of opportunities as possible. The strategy applied in this condition to support an aggressive growth policy (Growth Oriented Strategy), this can continue the growth and expanse to achieve maximum Catering progress. This way does to maintain its extension in the midst of business competition to use the power of it and overcome external threats. Yolanda Catering provides good service so that consumers were satisfied with the performance of Yolanda Catering and add bonuses to consumers who always subscribe to Yolanda Catering, they do not turn to other catering products. Furthermore, Yolanda Catering attempted to follow the times or trends where other catering businesses promotions through newspapers, advertisements, magazines and social media. Its he results of the promotion were not widely, only around Argamakmur Regencyy  Keywords: business, development, promotion, catering, Yolanda. 
本研究旨在从内部因素和外部因素两方面确定Yolanda餐饮Argamakmur业务的业务发展策略。本研究采用定性描述方法进行实地研究。研究对象为Yolanda餐饮公司的管理人员、员工和消费者。结果表明:内部因子核心值为3.43;得分上升到4.0分,这说明Yolanda餐饮的地位很强势。外部因素得分为3.00分。这个分数几乎接近4.0分,这意味着Yolanda Catering利用了现有的机会,并能够避免现有的威胁。如果根据IE矩阵来看,内部和外部因素的得分为1,这表明Yolanda餐饮正在实施一项增长战略,这是印刷本身的增长,通过垂直整合,通过最大化促销和发展在其他位置点扩大餐饮市场的活动。从SWOT矩阵来看,约兰达餐饮采用的是SO战略,可以利用各种优势,尽可能地抓住和利用机会。在这种情况下应用的战略支持积极的增长政策(增长导向战略),这可以继续增长和扩大,以实现最大的餐饮进步。这种方式可以在商业竞争中保持其延展性,利用其力量,克服外部威胁。约兰达餐饮提供了良好的服务,使消费者对约兰达餐饮的表现感到满意,并为一直订阅约兰达餐饮的消费者增加了奖金,他们不会转向其他餐饮产品。此外,尤兰达餐饮试图跟随其他餐饮企业通过报纸、广告、杂志和社交媒体进行促销的时代或趋势。其推广结果并不广泛,仅围绕Argamakmur RegencyyÂ关键词:商业,发展,推广,餐饮,Yolanda.Â
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引用次数: 0
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIANPRODUK WARDAH (Studi Kasus Pada Konsumen Wardah Kota Bengkulu) 产品质量和价格对产品购买决定的影响(本库鲁市消费者案例研究)
Pub Date : 2021-12-05 DOI: 10.36085/jems.v3i1.1958
Lucky Ampriyanti, Sri Ekowati
            This study aims to determine the effect of product quality and price on wardah product purchasing decisions (a case study of Wardah consumers in Bengkulu City), either partially or simultaneously. There are several factors that will be discussed in this study, including Product Quality (X1) and Price (X2). The object of this research is the consumers of Wardah Bengkulu City, amounting to 96 people. In this research, the writer uses the method of data collection by means of observation, distributing questionnaires and interviews.            There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Product Quality (X1) and Price (X2) have partially or simultaneously affected Wardah Product Purchase Decisions (Case Study on Wardah Consumers, Bengkulu City). From the results of the multiple linear regression test, the regression equation is as follows: Y = 2.274 + 0.471 (X_1) + 0.416 (X2). Keywords: Product Quality, Price and Purchase Decision
          Â本研究旨在确定产品质量和价格对wardah产品购买决策的影响(以Bengkulu市wardah消费者为例),无论是部分影响还是同时影响。有几个因素,将在本研究中讨论,包括产品质量(X1)和价格(X2)。本研究的对象是Wardah Bengkulu City的消费者,共计96人。在本研究中,作者采用了数据收集的方法,通过观察,发放问卷和访谈。          Â本研究使用了多种数据分析技术,包括工具检验、经典假设检验、被调查者分析、多元线性回归分析、决定系数和假设检验。从已进行的测试结果可以得出结论,产品质量(X1)和价格(X2)这两个变量部分或同时影响了Wardah产品的购买决策(对warah消费者的案例研究,Bengkulu市)。由多元线性回归检验结果可知,回归方程为:Y = 2.274 + 0.471 (X_1) + 0.416 (X2)。Â关键词:产品质量,价格,采购决策
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引用次数: 0
Pengaruh Kualitas Produk Dan Lokasi Terhadap Minat Beli Pada Mood Gallery Kepahiang (Studi Pada Masyarakat Kabupaten Kepahiang) 产品质量和地点对购买感兴趣的影响(对市政社区的研究)
Pub Date : 2021-12-05 DOI: 10.36085/jems.v3i1.1944
Sulasteri Sulasteri
The research aims to determinethe effect of product quality and location on buying interest at mood gallery kepahiang (Study On People Of Kepahiang regency). It is a quantitative study with the sample of 120 respondents, using accidental sampling. The data was collected using interview, observation and questionnaires. The data was analyzed using the classic assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this research can be seen from the multiple linear regression test using SPSS namely Y= 2,662 + 0,436 (X1) + 0,487 (X2). From the results of the hypothesis test that product quality (X1) has a positive effect on buying interest at mood gallery Kepahiang, with T test results showing a significance value of  0,005< 0,050. The location (X2) has a positive effect on buying interest at mood gallery Kepahiang, with T test results showing a significance value of  0,001< 0,050. It means that Ho was refused while Ha was accepted. In other words the quality product and location have a significant effect both partially and simultaneously on buying interest at mood gallery Kepahiang. It is evidenced by the F test showing a significance value of 0,000 < 0,050. Keywords : Quality Product, Location, Buying Interest 
本研究旨在确定产品品质和地理位置对心情画廊柯柏祥(柯柏祥摄政人群研究)购买兴趣的影响。这是一项定量研究,样本为120名受访者,采用偶然抽样。数据收集采用访谈法、观察法和问卷调查法。采用经典假设检验、多元线性回归、决定系数(R2)和假设检验对数据进行分析。本研究的结果可以通过SPSS多元线性回归检验得到,即Y= 2662 + 0,436 (X1) + 0,487 (X2)。从假设检验的结果来看,产品质量(X1)对心情画廊客帕香的购买兴趣有正向影响,T检验结果显示显著性值of 0.005 < 0.050。地理位置(X2)对心情画廊克帕香的购买兴趣有正向影响,T检验结果显示显著性值of 0.001 < 0.050。这意味着何某被拒绝了,而何某被接受了。换句话说,产品质量和地点对心情画廊的购买兴趣既有部分影响,也有同时影响。F检验的显著性值为0000 < 0.050。Â关键词:优质产品,定位,购买InterestÂ
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引用次数: 0
PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP RETENSI KARYAWAN (Studi Kasus Pada PT. Selamat Group Kota Bengkulu) 就业补偿和满意度对员工保留的影响(班古鲁PT. congregation Group案例研究)
Pub Date : 2021-12-05 DOI: 10.36085/jems.v3i1.1943
Lancha Durti Sumantri, Khairul Bahrun
This study entitled the effect of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The formulation of the problem in this study is whether the influence of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The purpose of this study was to determine whether the influence of Compensation and Job Satisfaction on Employee Retention at PT. Bengkulu City Seamat Group. This research was conducted on employees of the Production Department of PT. Congratulations Bengkulu City Group. While the time of this research was conducted for 1 month, from January 20, 2021 to February 20, 2021. The population of this study were employees at PT. Selamat Group Kota Bengkulu, while the sample of this study were employees of the Production Department of PT. Congratulations Bengkulu City Group, amounting to 51 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondents' perceptions of Compensation (X1) and Job Satisfaction (X2) have an effect on Employee Retention (Y) with multiple linear regression results obtained by the following equation: Y = 10,534 + 0.877 (X_1) + 1.261 (X_2) As well as the coefficient of determination R2 = 0.690 or approximately (690%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Compensation (X1) and Job Satisfaction (X2) on Employee Retention (Y), namely = (53,386> 2,195) and (sig α = 0.000 <0.050), so it can be concluded that H_3 is accepted, meaning that the variable compensation (X_1) and job satisfaction (X_2) are simultaneously accepted. ) has a significant effect on Employee Retention (Y). Keywords: Compensation and Job Satisfaction Against Employee Retention.
本研究的题目是:薪酬和工作满意度对PT公司员工留任的影响。本研究问题的提法是薪酬和工作满意度对PT公司员工留任是否有影响。恭喜Bengkulu City Group。摘要本研究旨在探讨薪资与工作满意度对班古鲁海运集团员工留任的影响。这项研究是在PT公司生产部的员工中进行的。恭喜Bengkulu城市集团。本次研究时间为1个月,从2021年1月20日至2021年2月20日。本研究的人口是PT. Selamat Group Kota Bengkulu的员工,而本研究的样本是PT.生产部的员工。恭喜Bengkulu City Group,共计51人。这意味着样品材料使用定量方法。通过研究检验数据分析技术,研究结果可以得出受访者对薪酬(X1)和工作满意度(X2)的感知对员工保留度(Y)的影响,多元线性回归结果为:Y = 10,534 + 0.877 (X_1) + 1.261 (X_2),本研究采用f检验和t检验,通过对薪酬(X1)和工作满意度(X2)对员工留任(Y)的联合(同时)和单独(部分)假设检验,决定系数R2 = 0.690或近似(690%),即=(53,386> 2,195)和(sig α= 0.000 <0.050),因此可以得出H_3被接受的结论。即同时接受可变薪酬(X_1)和工作满意度(X_2)。对员工留任有显著影响(Y).Â关键词:薪酬、工作满意度对员工留任的影响
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引用次数: 0
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN 奖励和惩罚对员工绩效的影响
Pub Date : 2021-12-02 DOI: 10.36085/jems.v3i1.1942
Tiara Puspa Sari, Sri Ekowati
This study entitled The Effect of Rewards and Punishment on Employee Performance (Case Study at PT. Bukit Angkasa Makmur Bengkulu). The formulation of the problem in this study is whether the giving of rewards has a significant effect on employee performance at PT. Bukit Angkasa Makmur Bengkulu. Does the provision of punishment significantly influence the performance of employees at PT. Bukit Angkasa Makmur Bengkulu. Does the giving of reward and punishment simultaneously affect the performance of employees at PT. Bukit Angkasa Makmur Bengkulu. This research was conducted on employees of the Production Department of PT. Bukit Angkasa Makmur Bengkulu. While the time of this research was conducted for 1 month, namely on January 1, 2021 to February 1, 2021. The population of this study were employees at PT. Bukit Angkasa Makmur Bengkulu, while the sample of this study were employees of the Production Department of PT. Bukit Agkasa Makmur Bengkulu, amounting to 113 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondent's perception of reward (X1), Punishment (X2) has an effect on performance (Y) with the results of multiple linear regression, the following equation is obtained: X2) 0.117 and the coefficient of determination R2 = 0.036 or approximately (3.6%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Reward (X1) , Punishment (X2) = 0.000, it means that the value of fsig <0.05 shows a concurrent and significant effect.
本研究题为“奖惩对员工绩效的影响”(以Bukit Angkasa Makmur Bengkulu PT为例)。本研究问题的提法是Bukit Angkasa Makmur Bengkulu公司的奖励是否对员工绩效有显著影响。Bukit Angkasa Makmur Bengkulu PT.员工的绩效是否受到惩罚的显著影响?在Bukit Angkasa Makmur Bengkulu,同时给予奖惩是否会影响员工的绩效?本研究是针对Bukit Angkasa Makmur Bengkulu PT.生产部的员工进行的。而本次研究的时间为1个月,即2021年1月1日至2021年2月1日。本研究的人群为Bukit Angkasa Makmur Bengkulu公司的员工,而本研究的样本为Bukit Agkasa Makmur Bengkulu公司生产部的员工,共计113人。这意味着样品材料使用定量方法。通过研究检验数据分析技术,研究结果可以得出被调查者对奖励(X1)、惩罚(X2)的感知对绩效(Y)的影响,并对结果进行多元线性回归,得到下式:本研究采用f检验和t检验,通过联合(同时)和单独(部分)进行假设检验,决定系数R2 = 0.036或约(3.6%),Reward (X1), Punishment (X2) = 0.000,说明fsig <0.05的值表示同时且显著的影响。
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引用次数: 0
PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA KARYAWAN RUMAH SAKIT DAERAH ARGAMAKMUR BENGKULU UTARA 班古鲁阿加旺市北部阿加旺市医院工作人员表现的能力和动机的影响
Pub Date : 2021-07-22 DOI: 10.36085/jems.v2i2.1778
Trio Budi Setyawan, S. Ekowati, Ratnawili Ratnawili, Ade Tiara Yulinda
This study aims to know the effect of competence and motivation on the performance of employees of ArgaMakmur Hospital, North Bengkulu. The object of this research is the employees of ArgaMakmur Hospital North Bengkulu, with the sampling method in this research is the total sampling method. The number of respondents in this study were 338 people. Data collection method in this study used questionnaires and observations. The data analysis technique used is multiple linear regression, the coefficient of determination (R2), and hypothesis testing. By using research test data analysis techniques, it can be concluded that competence (X1) and motivation (X2) have a positive effect on employee performance (Y) of ArgaMakmur Hospital North Bengkulu, this is proven by the multiple linear regression equation Y = 5.947 + 0.536 (X_1 ) + 0.261 (X2). In the results of multiple linear regression analysis, it shows the magnitude of the effect of the competency (X1) and motivation (X2) variables is positive on employee performance (Y) at ArgaMakmur Hospital, North Bengkulu, which is shown by the value of Adjusted R2 is 0.522. This means that the magnitude of the effect of the competency (X1) and motivation (X2) variables in this study is only able to affect the employee performance variable (Y) by 52.2% and 47.8% which is affected by other variables that are not included in this study. With the results of the hypothesis test, the competence has a significant effect on employee performance with the results of the t-test value of 0.000 <0.05.Work motivation has a significant effect on employee performance, with the results of the t-test show the value of t-sig is 0.000 <0.05, and the competence and motivation for employee performance simultaneously have a significant effect on employee performance. This is proven by the f-test which shows the F-sig value of 0.000 <0.05.  Keywords: Motivation, Working Discipline, Employees, Performance.
本研究旨在了解胜任力和动机对北明古鲁ArgaMakmur医院员工绩效的影响。本研究的对象为北Bengkulu ArgaMakmur医院的员工,本研究的抽样方法为总抽样法。这项研究的受访者人数为338人。本研究采用问卷调查和观察相结合的数据收集方法。使用的数据分析技术是多元线性回归、决定系数(R2)和假设检验。通过研究检验数据分析技术,可以得出胜任力(X1)和动机(X2)对北明古鲁ArgaMakmur医院员工绩效(Y)有正向影响的结论,通过多元线性回归方程Y = 5.947 + 0.536 (X_1) + 0.261 (X2)证明了这一点。多元线性回归分析结果显示,北明古鲁ArgaMakmur医院的胜任力(X1)和动机(X2)变量对员工绩效(Y)的影响程度为正,调整后的R2值为0.522。这意味着本研究中胜任力(X1)和动机(X2)变量的影响幅度仅能影响员工绩效变量(Y)的52.2%和47.8%,而员工绩效变量(Y)受到未纳入本研究的其他变量的影响。假设检验结果显示胜任力对员工绩效有显著影响,t检验值为0.000 <0.05。工作动机对员工绩效有显著影响,t检验结果显示t-sig值为0.000 <0.05,员工绩效的胜任力和动机同时对员工绩效有显著影响。通过f检验证明了这一点,F-sig值为0.000 <0.05。Â Â关键词:激励,工作纪律,员工,绩效。
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引用次数: 1
PENGARUH JAMINAN SOSIAL DAN INSENTIF TERHADAP KINERJA KARYAWAN 社会保障和员工绩效激励的影响
Pub Date : 2021-07-17 DOI: 10.36085/jems.v2i2.1769
Ade Tiara Yulinda, Vista Marsella
This study aims to determine what factors can affect the low performance of employees either partially or simultaneously. There are several factors that will be discussed in this study, including Social Security (X1) and Incentives (X2). The object of this research is all employees of PT. Matahari Department Store Tbk Bengkulu, amounting to 120 people. The sampling method in this research is Probability Sampling. In this study, the authors used data collection methods by means of observation, interviews, and questionnaires. There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Social Security and Incentives have partially or simultaneously affected the performance of the employees of PT. Matahari Department Store Tbk Bengkulu.Keywords: Social Security, Incentives and Employee Performance.
本研究旨在确定哪些因素可以部分或同时影响员工的低绩效。本研究将讨论几个因素,包括社会保障(X1)和激励(X2)。本研究的对象是PT. Matahari百货公司Tbk Bengkulu的所有员工,共计120人。本研究的抽样方法是概率抽样。在本研究中,作者采用观察法、访谈法和问卷调查法收集资料。本研究采用了多种数据分析技术,包括工具检验、经典假设检验、被调查者反应分析、多元线性回归分析、决定系数分析和假设检验。从已经进行的测试结果可以得出结论,社会保障和激励的变量部分或同时影响PT. Matahari百货公司Tbk Bengkulu员工的绩效。关键词:社会保障、激励与员工绩效
{"title":"PENGARUH JAMINAN SOSIAL DAN INSENTIF TERHADAP KINERJA KARYAWAN","authors":"Ade Tiara Yulinda, Vista Marsella","doi":"10.36085/jems.v2i2.1769","DOIUrl":"https://doi.org/10.36085/jems.v2i2.1769","url":null,"abstract":"This study aims to determine what factors can affect the low performance of employees either partially or simultaneously. There are several factors that will be discussed in this study, including Social Security (X1) and Incentives (X2). The object of this research is all employees of PT. Matahari Department Store Tbk Bengkulu, amounting to 120 people. The sampling method in this research is Probability Sampling. In this study, the authors used data collection methods by means of observation, interviews, and questionnaires. There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Social Security and Incentives have partially or simultaneously affected the performance of the employees of PT. Matahari Department Store Tbk Bengkulu.Keywords: Social Security, Incentives and Employee Performance.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133687750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
PENGARUH MEDIA SOSIAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SAYUR HIDROPONIK (STUDI KASUS PADA CENTRAL HIDROPONIK KOTA BENGKULU) 社交媒体和品牌形象对购买水培蔬菜的决定的影响(班古鲁中水培的案例研究)
Pub Date : 2021-07-10 DOI: 10.36085/jems.v2i2.1738
Weri Antika, Y. Setiadi
One of the vegetable products that are currently in demand by consumers is hydroponic vegetables.  Therefore, researcher is interested in conducting a study entitled the effect of social media and brand image on hydraulic vegetable purchase decisions (Case Study on Central Hydroponics, Bengkulu City). This study aimed to ascertain or find out the effect of social media and brand image on purchasing decisions of hydroponic vegetables (a case study at the Central Hydroponics of Bengkulu City). This study employed a quantitative descriptive research method by transforming Likert scale data into interval scale data.The population in this study were all consumers of Central Hidroponik Bengkulu who visited or made transactions and took samples using the accidental sampling method.Based on the results of multiple linear regression, the form of regression equation is Y = 5.145 + 0.669 (X_1) + 0.260 (X_2). The study results and hypotheses indicate that Social Media (sig α = 0.000 <0.05), Brand Image (sig α = 0.002 <0.05).Simultaneously and significantly predisposed on purchasing decisions. Partially, the Social Media and Brand Image variables have a significant effect on purchasing decisions and it is better if the leaders of Bengkulu City Central Hydroponics can continue to maintain their existence and increase sales more effectively.Keywords: Social Media, Brand Image, And Purchase Decisions.
目前消费者需求的蔬菜产品之一是水培蔬菜。Â因此,研究者有兴趣进行一项名为“社交媒体和品牌形象对液压蔬菜购买决策的影响”的研究(以蚌库鲁市中央水培为例)。本研究旨在确定或发现社交媒体和品牌形象对水培蔬菜购买决策的影响(以Bengkulu市水培中心为例)。本研究采用定量描述性研究方法,将李克特量表数据转化为区间尺度数据。本研究人群均为到访或进行交易的Central Hidroponik Bengkulu的消费者,并采用偶然抽样法取样。根据多元线性回归的结果,得到回归方程的形式为Y = 5.145 + 0.669 (X_1) + 0.260 (X_2)。研究结果和假设表明,社交媒体(sig α= 0.000 <0.05),品牌形象(sig α= 0.002 <0.05)。同时显著倾向于购买决策。部分地,Social Media和Brand Image变量对购买决策有显著的影响,如果Bengkulu City Central Hydroponics的领导者能够继续保持他们的存在并更有效地增加销售,那就更好了。关键词:社会化媒体,品牌形象,购买决策
{"title":"PENGARUH MEDIA SOSIAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SAYUR HIDROPONIK (STUDI KASUS PADA CENTRAL HIDROPONIK KOTA BENGKULU)","authors":"Weri Antika, Y. Setiadi","doi":"10.36085/jems.v2i2.1738","DOIUrl":"https://doi.org/10.36085/jems.v2i2.1738","url":null,"abstract":"One of the vegetable products that are currently in demand by consumers is hydroponic vegetables.  Therefore, researcher is interested in conducting a study entitled the effect of social media and brand image on hydraulic vegetable purchase decisions (Case Study on Central Hydroponics, Bengkulu City). This study aimed to ascertain or find out the effect of social media and brand image on purchasing decisions of hydroponic vegetables (a case study at the Central Hydroponics of Bengkulu City). This study employed a quantitative descriptive research method by transforming Likert scale data into interval scale data.The population in this study were all consumers of Central Hidroponik Bengkulu who visited or made transactions and took samples using the accidental sampling method.Based on the results of multiple linear regression, the form of regression equation is Y = 5.145 + 0.669 (X_1) + 0.260 (X_2). The study results and hypotheses indicate that Social Media (sig α = 0.000 <0.05), Brand Image (sig α = 0.002 <0.05).Simultaneously and significantly predisposed on purchasing decisions. Partially, the Social Media and Brand Image variables have a significant effect on purchasing decisions and it is better if the leaders of Bengkulu City Central Hydroponics can continue to maintain their existence and increase sales more effectively.Keywords: Social Media, Brand Image, And Purchase Decisions.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131948850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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(JEMS) Jurnal Entrepreneur dan Manajemen Sains
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