Pub Date : 2015-03-14DOI: 10.11634/216796061706644
C. W. Iton
Many consumer business decisions may eventually be reduced to a dichotomous choice, such as, where to purchase fresh fruit in Trinidad and Tobago (T&T) – Traditional outlet (public market and roadside stand) or Modern outlet (supermarket). From a retail outlet perspective, traditionally fresh fruit was predominantly sold in the public markets and roadside stalls in T&T. Today the shopper is presented with an expanded range of options, including domestic and foreign supermarkets. Binary Logistic regression is used to determine the impact of multiple independent variables presented simultaneously to predict membership in one or the other categories of the dependent variable, in this case Traditional or Modern retail outlet. This study focuses on the retail outlet attributes and socio-economic attributes of females as factors influencing retail outlet choice for fresh fruits in T&T. The results obtained indicated that income and a factor called “Service” obtained from factor analysis of the store attributes are statistically significant in the choice of retail outlet for the purchase of fresh fruits by women in T&T. This information should assist retail outlet managers in the development of their business strategies.
{"title":"Factors Influencing Retail Outlet Choice of Women Purchasing Fresh Fruits in Trinidad and Tobago","authors":"C. W. Iton","doi":"10.11634/216796061706644","DOIUrl":"https://doi.org/10.11634/216796061706644","url":null,"abstract":"Many consumer business decisions may eventually be reduced to a dichotomous choice, such as, where to purchase fresh fruit in Trinidad and Tobago (T&T) – Traditional outlet (public market and roadside stand) or Modern outlet (supermarket). From a retail outlet perspective, traditionally fresh fruit was predominantly sold in the public markets and roadside stalls in T&T. Today the shopper is presented with an expanded range of options, including domestic and foreign supermarkets. Binary Logistic regression is used to determine the impact of multiple independent variables presented simultaneously to predict membership in one or the other categories of the dependent variable, in this case Traditional or Modern retail outlet. This study focuses on the retail outlet attributes and socio-economic attributes of females as factors influencing retail outlet choice for fresh fruits in T&T. The results obtained indicated that income and a factor called “Service” obtained from factor analysis of the store attributes are statistically significant in the choice of retail outlet for the purchase of fresh fruits by women in T&T. This information should assist retail outlet managers in the development of their business strategies.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128154979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-03-05DOI: 10.11634/216796061706588
A. Iton, Stephan Moonsammy, L. Narine
Traditionally, the public markets, roadside stalls and the landing sites were the primary retail outlets for fish in Trinidad. Today, shoppers have an extended range of options from which to purchase their fish products, including supermarkets, specialty fish shops and fish vendors who sell their wares from vans that make regular visits to dedicated areas across the country. Determining the demographic characteristics of a shopper that chooses one retail format instead of another is important information for retail outlet operators in today’s competitive environment. This study analyzed patronage behavior of fish shoppers across five retail outlets – supermarkets, public markets, specialty fish shops, roadside stalls and landing sites. The results of the study showed that the public market is still the most patronized for fish in Trinidad, while landing sites are least patronized. For the five fish retail outlets analyzed in this study the demographic variables income, family size and ethnicity does not appear to influence the choice of retail outlet for fish in Trinidad.
{"title":"Choice of Retail Outlet for Fish: An Exploratory Study of Shoppers in Trinidad and Tobago.","authors":"A. Iton, Stephan Moonsammy, L. Narine","doi":"10.11634/216796061706588","DOIUrl":"https://doi.org/10.11634/216796061706588","url":null,"abstract":"Traditionally, the public markets, roadside stalls and the landing sites were the primary retail outlets for fish in Trinidad. Today, shoppers have an extended range of options from which to purchase their fish products, including supermarkets, specialty fish shops and fish vendors who sell their wares from vans that make regular visits to dedicated areas across the country. Determining the demographic characteristics of a shopper that chooses one retail format instead of another is important information for retail outlet operators in today’s competitive environment. This study analyzed patronage behavior of fish shoppers across five retail outlets – supermarkets, public markets, specialty fish shops, roadside stalls and landing sites. The results of the study showed that the public market is still the most patronized for fish in Trinidad, while landing sites are least patronized. For the five fish retail outlets analyzed in this study the demographic variables income, family size and ethnicity does not appear to influence the choice of retail outlet for fish in Trinidad.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129012651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-02-27DOI: 10.11634/216796061706605
P. Ruig
Many not-for-profits lack an integrated budgeting process. Too often it is ad hoc, top down, and unrelated to an organization’s strategic mission. Despite improvements in the economy, the future remains uncertain, and competition for donor funding continues to increase. Organizations that are strategic and financially responsible will have a competitive edge with funders. Zero-Sum Budgeting is a decision-support tool which helps not-for-profits remain on budget without compromising their mission. It is a straightforward approach conceptually based on zero-sum game theory and flows organically from an organization’s strategic planning process. Using Zero-Sum Budgeting, a not-for-profit can deliver its most important commitments without having to overburden staff or make unplanned dips into cash reserves. At its core, this approach requires an organization to make strategic trade-offs when revenues fall short or unplanned actions occur that impact a pre-agreed cash position. This cash position is established at the start of the budget year and remains unchanged, acting as a fulcrum, which drives management action throughout the year. The article is written for senior not-for-profit executives who are in need of a fresh approach to strategic planning and budgeting. It provides a good overview of the process and benefits. It is jargon free, contains a step-by-step implementation guide as well as useful charts and templates that are professionally designed.
{"title":"A Zero-Sum Approach to Not-for-Profit Strategic Oversight: A practical, uncomplicated solution","authors":"P. Ruig","doi":"10.11634/216796061706605","DOIUrl":"https://doi.org/10.11634/216796061706605","url":null,"abstract":"Many not-for-profits lack an integrated budgeting process. Too often it is ad hoc, top down, and unrelated to an organization’s strategic mission. Despite improvements in the economy, the future remains uncertain, and competition for donor funding continues to increase. Organizations that are strategic and financially responsible will have a competitive edge with funders. Zero-Sum Budgeting is a decision-support tool which helps not-for-profits remain on budget without compromising their mission. It is a straightforward approach conceptually based on zero-sum game theory and flows organically from an organization’s strategic planning process. Using Zero-Sum Budgeting, a not-for-profit can deliver its most important commitments without having to overburden staff or make unplanned dips into cash reserves. At its core, this approach requires an organization to make strategic trade-offs when revenues fall short or unplanned actions occur that impact a pre-agreed cash position. This cash position is established at the start of the budget year and remains unchanged, acting as a fulcrum, which drives management action throughout the year. The article is written for senior not-for-profit executives who are in need of a fresh approach to strategic planning and budgeting. It provides a good overview of the process and benefits. It is jargon free, contains a step-by-step implementation guide as well as useful charts and templates that are professionally designed.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133665041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-24DOI: 10.11634/216796061706597
I. Sudirman
This paper is intended to identify and analyze the dominant factors influencing knowledge sharing among the employees within the Department of Support and Engineering Services at PT Inco Tbk, Indonesia. This research was conducted at the Department of Support and Engineering Services (SES) PT Inco Tbk, Indonesia using descriptive statistical analysis and multiple regression analysis to identify the factors affecting the performance of knowledge sharing among employees within the department of SES PT Inco Tbk, Indonesia. Based on the result of multiple regression analysis, the research demonstrated that the performance of knowledge sharing was simultaneously influenced by the following factor: knowledge sharing mechanism, supporting tools or medias, cultural approach, motivational factor and inhibitor factor of knowledge sharing, however, we found that only knowledge sharing mechanism partially influenced the performance knowledge sharing of the employees in achieving the targets and missions of the Department of SES, PT Inco Tbk, Indonesia.
{"title":"Dominant Factors Influencing Knowledge Sharing Among Employees at PT Inco Tbk Indonesia","authors":"I. Sudirman","doi":"10.11634/216796061706597","DOIUrl":"https://doi.org/10.11634/216796061706597","url":null,"abstract":"This paper is intended to identify and analyze the dominant factors influencing knowledge sharing among the employees within the Department of Support and Engineering Services at PT Inco Tbk, Indonesia. This research was conducted at the Department of Support and Engineering Services (SES) PT Inco Tbk, Indonesia using descriptive statistical analysis and multiple regression analysis to identify the factors affecting the performance of knowledge sharing among employees within the department of SES PT Inco Tbk, Indonesia. Based on the result of multiple regression analysis, the research demonstrated that the performance of knowledge sharing was simultaneously influenced by the following factor: knowledge sharing mechanism, supporting tools or medias, cultural approach, motivational factor and inhibitor factor of knowledge sharing, however, we found that only knowledge sharing mechanism partially influenced the performance knowledge sharing of the employees in achieving the targets and missions of the Department of SES, PT Inco Tbk, Indonesia.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121449531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-18DOI: 10.11634/216796061706604
Denis Khantimirov
Since the effects of the institutional environment and its non-market factors have not been thoroughly explored within the relatively new domain of marketing dynamic capabilities (MDCs), this paper advances our understanding of the phenomenon by assessing whether political and business ties of MNEs may serve as the driving forces behind the development of MDCs. The findings demonstrate that managerial ties have a major impact on development of MDCs within an MNE’s subsidiary in emerging markets. In essence, this paper argues for an institutionally contextualized “Dynamic Capabilities” approach by proposing that ties may compensate for institutional voids in emerging economies.
{"title":"Effects of Political and Business Ties on Developing Marketing Dynamic Capabilities in Emerging Economies: The Evidence from Russia","authors":"Denis Khantimirov","doi":"10.11634/216796061706604","DOIUrl":"https://doi.org/10.11634/216796061706604","url":null,"abstract":"Since the effects of the institutional environment and its non-market factors have not been thoroughly explored within the relatively new domain of marketing dynamic capabilities (MDCs), this paper advances our understanding of the phenomenon by assessing whether political and business ties of MNEs may serve as the driving forces behind the development of MDCs. The findings demonstrate that managerial ties have a major impact on development of MDCs within an MNE’s subsidiary in emerging markets. In essence, this paper argues for an institutionally contextualized “Dynamic Capabilities” approach by proposing that ties may compensate for institutional voids in emerging economies.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132407574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-16DOI: 10.11634/216796061706615
A. Ebeid
The current study aims at investigating the relationship between selected marketing-mix variables (i.e., price, advertising, monetary promotion, distribution intensity) and corporate image, in the consumer markets, unlike research that concerned business market, or/and different group of marketing-mix variables, in terms of addressing their expected relationships with corporate image. The questionnaire response rate is approximately 83%. Structural equation modeling was used to investigate the proposed relationships, and the model`s fit as well. Significance of all relationships were verified, and the proposed model fits the data. Implications, limitations, and further research are provided.
{"title":"Investigating the Role of Selected Marketing-Mix Variables in Formatting Corporate Image in Egyptian Market","authors":"A. Ebeid","doi":"10.11634/216796061706615","DOIUrl":"https://doi.org/10.11634/216796061706615","url":null,"abstract":"The current study aims at investigating the relationship between selected marketing-mix variables (i.e., price, advertising, monetary promotion, distribution intensity) and corporate image, in the consumer markets, unlike research that concerned business market, or/and different group of marketing-mix variables, in terms of addressing their expected relationships with corporate image. The questionnaire response rate is approximately 83%. Structural equation modeling was used to investigate the proposed relationships, and the model`s fit as well. Significance of all relationships were verified, and the proposed model fits the data. Implications, limitations, and further research are provided.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128317503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-16DOI: 10.11634/216796061706545
Bader Alqaied, K. Alsardia, Osama Shaddad, N. Alfawaerah
Companies, both the public and the private sectors have been taking advantage of e-business as a modern chance to develop business outcomes, but various organisations have not been implementing this approach rapidly. Different studies are there on the adoption of e-business in established nations, but fewer studies are there about growing nations. The purpose of this research is to answer the following question: Is there any effect of the application of the e-business management in public and private sectors on achieving their concept of total quality. The shareholders or owners perform an important role in making decisions regarding the adoption of e-business; the major value presented from applying the internet was developed brand and/or product knowledge. The public and the private companies using e-business obtained improvement in business and an expanded geographic extent of performance. The major issues faced were training personnel to perform online and describing which online actions can assist to obtain strategic aims.
{"title":"The Role of E-Business Management in Achieving Efficient Performance in Business For Both the Public and the Private Sectors to Reach the Concept of the Total Quality","authors":"Bader Alqaied, K. Alsardia, Osama Shaddad, N. Alfawaerah","doi":"10.11634/216796061706545","DOIUrl":"https://doi.org/10.11634/216796061706545","url":null,"abstract":"Companies, both the public and the private sectors have been taking advantage of e-business as a modern chance to develop business outcomes, but various organisations have not been implementing this approach rapidly. Different studies are there on the adoption of e-business in established nations, but fewer studies are there about growing nations. The purpose of this research is to answer the following question: Is there any effect of the application of the e-business management in public and private sectors on achieving their concept of total quality. The shareholders or owners perform an important role in making decisions regarding the adoption of e-business; the major value presented from applying the internet was developed brand and/or product knowledge. The public and the private companies using e-business obtained improvement in business and an expanded geographic extent of performance. The major issues faced were training personnel to perform online and describing which online actions can assist to obtain strategic aims.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"12 9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125649751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-15DOI: 10.11634/216796061706568
Peter Odion Omoijiade
The global financial crisis stems largely from the collapse of corporate governance. To arrest the trend various reforms were instituted by the state through the injection of capital into banks and change of management. The ruling class will continue to institute one reform after another. The objective of the instituted reforms will not be realized and the finance sector will remain deformed until it is recognized that adequate capital could be rendered inadequate by inadequate management. The existence of a working class organization with the ability to constrain the ability of management to act arbitrarily and impairing of good corporate governance will be an enabler of this process. In reforming the Finance Sector a working class organization with the ability to institute its institutional identity is imperative. The development of the human side of enterprise must also attract attention.
{"title":"The Global Financial Crisis and the Future of Labour in the Nigerian Banking Sector","authors":"Peter Odion Omoijiade","doi":"10.11634/216796061706568","DOIUrl":"https://doi.org/10.11634/216796061706568","url":null,"abstract":"The global financial crisis stems largely from the collapse of corporate governance. To arrest the trend various reforms were instituted by the state through the injection of capital into banks and change of management. The ruling class will continue to institute one reform after another. The objective of the instituted reforms will not be realized and the finance sector will remain deformed until it is recognized that adequate capital could be rendered inadequate by inadequate management. The existence of a working class organization with the ability to constrain the ability of management to act arbitrarily and impairing of good corporate governance will be an enabler of this process. In reforming the Finance Sector a working class organization with the ability to institute its institutional identity is imperative. The development of the human side of enterprise must also attract attention.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115159883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-09-28DOI: 10.11634/216796061504559
G. Thibadoux, M. Scheidt, Kendra Teffeteller
Anecdotal evidence suggests that accounting graduates with lower grade point averages (3.00 or less) are often screened out of university placement offices and employer conducted interviews. Yet these students do ultimately secure employment in the area of accounting and other sectors of the business world. The intent of the authors was explore and contrast the life course of lower grade point average accounting graduates with that of higher grade point average accounting graduates. Using a cross-sectional prospective survey the authors collected data on 203 accounting alumni of a public university on twelve categories related to their life course. Statistically significant results were found especially in regard to initial event history. Overall, there were no significant differences between the two groups in regard to job and career satisfaction. implications of the results for accounting educators are discussed.
{"title":"What Happens to Accounting Graduates With Lower Grade Point Averages? The Impact of GPA On The Life Course of Accounting Undergraduates","authors":"G. Thibadoux, M. Scheidt, Kendra Teffeteller","doi":"10.11634/216796061504559","DOIUrl":"https://doi.org/10.11634/216796061504559","url":null,"abstract":"Anecdotal evidence suggests that accounting graduates with lower grade point averages (3.00 or less) are often screened out of university placement offices and employer conducted interviews. Yet these students do ultimately secure employment in the area of accounting and other sectors of the business world. The intent of the authors was explore and contrast the life course of lower grade point average accounting graduates with that of higher grade point average accounting graduates. Using a cross-sectional prospective survey the authors collected data on 203 accounting alumni of a public university on twelve categories related to their life course. Statistically significant results were found especially in regard to initial event history. Overall, there were no significant differences between the two groups in regard to job and career satisfaction. implications of the results for accounting educators are discussed.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116963256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-09-28DOI: 10.11634/216796061706546
Steven C. Huff
This article investigates the effects of ordinal product ratings (i.e., product ratings such as stars, diamonds, etc.) when they are superfluous, meaning they are arbitrary and redundant. It finds that ratings do influence willingness to pay even when they are superfluous. When superfluous product ratings are included in a menu, they prompt individuals to categorize products by rating; this categorization exaggerates willingness to pay for products in the highest and lowest ratings tiers (i.e., at the extremes). In the study reported here, participants indicated their willingness to pay for multiple products in five product categories while the presence of superfluous ratings is manipulated. Results reveal an expansion effect ; that is, the mere presence of superfluous product ratings in a menu can expand the range of willingness to pay for the products in the menu without influencing perceived quality. Results further reveal the natural consequence of the expansion effect, the rating effect ; that is, changing a product’s superfluous rating can change willingness to pay for that product, even when its quality remains constant. These findings suggest that prior research overstates the information effects of product ratings and that firms may be able to act more strategically when deciding: 1) whether to include ratings in their menus; 2) what decision rule they use to assign ratings; and 3) how to craft their product menus to maximize profits.
{"title":"Seeing Stars: How the Mere Presence of Ratings Influences Willingness to Pay","authors":"Steven C. Huff","doi":"10.11634/216796061706546","DOIUrl":"https://doi.org/10.11634/216796061706546","url":null,"abstract":"This article investigates the effects of ordinal product ratings (i.e., product ratings such as stars, diamonds, etc.) when they are superfluous, meaning they are arbitrary and redundant. It finds that ratings do influence willingness to pay even when they are superfluous. When superfluous product ratings are included in a menu, they prompt individuals to categorize products by rating; this categorization exaggerates willingness to pay for products in the highest and lowest ratings tiers (i.e., at the extremes). In the study reported here, participants indicated their willingness to pay for multiple products in five product categories while the presence of superfluous ratings is manipulated. Results reveal an expansion effect ; that is, the mere presence of superfluous product ratings in a menu can expand the range of willingness to pay for the products in the menu without influencing perceived quality. Results further reveal the natural consequence of the expansion effect, the rating effect ; that is, changing a product’s superfluous rating can change willingness to pay for that product, even when its quality remains constant. These findings suggest that prior research overstates the information effects of product ratings and that firms may be able to act more strategically when deciding: 1) whether to include ratings in their menus; 2) what decision rule they use to assign ratings; and 3) how to craft their product menus to maximize profits.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"210 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115453487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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