Pub Date : 2015-11-21DOI: 10.11634/216796061706714
Mahmud Rahman, M. Haque, Farzana Elahi, Wafie Miah
The current study investigates the impact of the three facets of organizational justice on employee job satisfaction as perceived by the respondents in a particular pharmaceutical company in Bangladesh. A total of 76 executives working in the company provided their responses on the questionnaire used for data gathering. The collected data are coded using SPSS version 16. Descriptive statistics reveal the means of three variables of organizational justice and job satisfaction, which are close to 3.0. Reliability of measurement instrument is considered adequate, since all the Cronbach alpha values are found to be above the threshold point of 0.7. Multiple regression is applied to test the hypothesis of the study. The model explains about 75% of the variance in the employee job satisfaction and it is immune to multi-collinearity among the independent variables. The study findings demonstrate significant impact of distributive justice and interactional justice on job satisfaction at P<0.001 and P<0.01 respectively; conversely, procedural justice does not show any significant relationship with the job satisfaction. This research will facilitate the decision makers, particularly the HR managers to better understand the relationship between organizational justice and employee job satisfaction; accordingly, they can formulate suitable strategies that can lead to higher employee performance through job satisfaction by ensuring justice in the organization. Some suggestions for future works are also discussed in the paper.
目前的研究调查了三个方面的组织正义对员工工作满意度的影响，由受访者在孟加拉国某制药公司感知。共有76名在该公司工作的高管对用于数据收集的问卷进行了回答。收集到的数据使用SPSS version 16进行编码。描述性统计显示，组织公平感和工作满意度三个变量的均值接近3.0。测量仪器的可靠性是足够的，因为所有的Cronbach alpha值都在0.7的阈值以上。运用多元回归对研究假设进行检验。该模型解释了员工工作满意度约75%的方差，并且不受自变量之间多重共线性的影响。研究发现，分配公平和互动公平对工作满意度的影响显著(P<0.001和P<0.01);相反，程序公正与工作满意度没有显著的关系。本研究将有助于决策者，特别是人力资源管理者更好地理解组织公正与员工工作满意度之间的关系;因此，他们可以制定合适的策略，通过确保组织的公正，通过工作满意度来提高员工的绩效。并对今后的工作提出了建议。
{"title":"Impact of Organizational Justice on Employee Job Satisfaction: An Empirical Investigation","authors":"Mahmud Rahman, M. Haque, Farzana Elahi, Wafie Miah","doi":"10.11634/216796061706714","DOIUrl":"https://doi.org/10.11634/216796061706714","url":null,"abstract":"The current study investigates the impact of the three facets of organizational justice on employee job satisfaction as perceived by the respondents in a particular pharmaceutical company in Bangladesh. A total of 76 executives working in the company provided their responses on the questionnaire used for data gathering. The collected data are coded using SPSS version 16. Descriptive statistics reveal the means of three variables of organizational justice and job satisfaction, which are close to 3.0. Reliability of measurement instrument is considered adequate, since all the Cronbach alpha values are found to be above the threshold point of 0.7. Multiple regression is applied to test the hypothesis of the study. The model explains about 75% of the variance in the employee job satisfaction and it is immune to multi-collinearity among the independent variables. The study findings demonstrate significant impact of distributive justice and interactional justice on job satisfaction at P<0.001 and P<0.01 respectively; conversely, procedural justice does not show any significant relationship with the job satisfaction. This research will facilitate the decision makers, particularly the HR managers to better understand the relationship between organizational justice and employee job satisfaction; accordingly, they can formulate suitable strategies that can lead to higher employee performance through job satisfaction by ensuring justice in the organization. Some suggestions for future works are also discussed in the paper.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121927789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-17DOI: 10.11634/216796061504717
G. S. Ogato
Industrial relations cover all such relationships that a business enterprise maintains with various sections of the society such as workers, state customers, and public who come into its contact. In other words, it is the study of the interactions among industry, its employees and the governments that oversee them. Ambo University has been contributing much for promoting sustainable development at local, regional, and national level through educational and research activities, short term training, outreach services, and consultancy services. While its great contribution is commendable, little attention was given to its industrial relations by researchers in the field of industrial relations. The general objective of the study was to assess the problems and prospects of industrial relations of employees of Ambo University and propose strategic measures for better future. Promoting good governance and democracy in all management levels of Ambo University, creating favorable working environment and environment of good will and mutual cooperation among employees, and encouraging employees to use modern technologies like ICTs in service delivery are some of the strategic measures proposed in this study to improve the industrial relations of employees of Ambo University.
{"title":"Towards Improved Industrial Relations in Public Higher Learning Institutions of Ethiopia: The Case of Ambo University","authors":"G. S. Ogato","doi":"10.11634/216796061504717","DOIUrl":"https://doi.org/10.11634/216796061504717","url":null,"abstract":"Industrial relations cover all such relationships that a business enterprise maintains with various sections of the society such as workers, state customers, and public who come into its contact. In other words, it is the study of the interactions among industry, its employees and the governments that oversee them. Ambo University has been contributing much for promoting sustainable development at local, regional, and national level through educational and research activities, short term training, outreach services, and consultancy services. While its great contribution is commendable, little attention was given to its industrial relations by researchers in the field of industrial relations. The general objective of the study was to assess the problems and prospects of industrial relations of employees of Ambo University and propose strategic measures for better future. Promoting good governance and democracy in all management levels of Ambo University, creating favorable working environment and environment of good will and mutual cooperation among employees, and encouraging employees to use modern technologies like ICTs in service delivery are some of the strategic measures proposed in this study to improve the industrial relations of employees of Ambo University.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127381358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-09-12DOI: 10.11634/216796061706696
Salameh Mohamad Walid Salem, Olfat M. N Abu Jarad
This study aimed to determine the impact of the quality of the work life upon employees job involvement in Palestinian public sector institutions in their point view and answered the following main question: what's the relationship between quality of work life and employees' job involvement? From the survey of the impact of the quality of the work life upon job involvement of Palestinian public sector institutions employees ,. According to the results and findings of the study and the statistical analysis of the questionnaire ,the researchers recommend the following : 1- Incentive and rewarding policy should be adopted in those institutions to applaud workers for more achievement and superiority. 2- Increasing workers’ participation in decision making especially in matters that are related to them.
{"title":"Impact of Quality of the Work Life on Job Involvement in the Institutions of the Palestinian Public Sector","authors":"Salameh Mohamad Walid Salem, Olfat M. N Abu Jarad","doi":"10.11634/216796061706696","DOIUrl":"https://doi.org/10.11634/216796061706696","url":null,"abstract":"This study aimed to determine the impact of the quality of the work life upon employees job involvement in Palestinian public sector institutions in their point view and answered the following main question: what's the relationship between quality of work life and employees' job involvement? From the survey of the impact of the quality of the work life upon job involvement of Palestinian public sector institutions employees ,. According to the results and findings of the study and the statistical analysis of the questionnaire ,the researchers recommend the following : 1- Incentive and rewarding policy should be adopted in those institutions to applaud workers for more achievement and superiority. 2- Increasing workers’ participation in decision making especially in matters that are related to them.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127201778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-09-12DOI: 10.11634/216796061706668
Katryna Johnson
This paper provides a comprehensive literature review on the non-technical skills needed by IT professionals to work successfully in social media. Previous research has examined nontechnical and found that soft skills such as communication, knowledge management, leadership, personal accountability, time management and an understanding of business functions are important for IT professionals to possess. No study has examined the specific soft skills that are needed in the landscape of social media such as for bogging, content sharing, customer relationship management, pod-casting and project management. This paper will provide a comprehensive list of soft skills and will ascertain which skills are required for specific social media applications. Finally a review of the literature has indicated that an understanding of one’s personal brand will impact career success. The issues relevant to personal branding for IT students and professionals will be discussed. Implications for curriculum development in academia and for practitioners will be examined.
{"title":"Non-Technical Skills for IT Professionals in the landscape of Social Media","authors":"Katryna Johnson","doi":"10.11634/216796061706668","DOIUrl":"https://doi.org/10.11634/216796061706668","url":null,"abstract":"This paper provides a comprehensive literature review on the non-technical skills needed by IT professionals to work successfully in social media. Previous research has examined nontechnical and found that soft skills such as communication, knowledge management, leadership, personal accountability, time management and an understanding of business functions are important for IT professionals to possess. No study has examined the specific soft skills that are needed in the landscape of social media such as for bogging, content sharing, customer relationship management, pod-casting and project management. This paper will provide a comprehensive list of soft skills and will ascertain which skills are required for specific social media applications. Finally a review of the literature has indicated that an understanding of one’s personal brand will impact career success. The issues relevant to personal branding for IT students and professionals will be discussed. Implications for curriculum development in academia and for practitioners will be examined.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130136163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-09-12DOI: 10.11634/216796061706678
Subari Subari, Hanes Riady
This study examines the factors affecting the performance of the employees of PDAMs in East Java. In this study,employee’s training, employee’s individual competence and employee’s need for achievement motivation serve as the predictor variables on the performance of PDAM employees by entering PDAM’s internal communication as a moderator variable. There are 9 hypotheses as follows: (1) training directly affects the performance;(2) competencedirectly affects the performance;(3) motivation directly affects the performance;(4)internal communication moderates the significance effect of training on performance;(5) internal communication moderates the significance effect of competence on performance;(6) internal communication moderates the significance effect of motivation on performance;(7) training affects the competence;(8) training affects the motivation; and (9) motivation affects the competence. This applied explanatory research used the hypothetical-deductive method and structural equation model (SEM) supported by LISREL analysis. This study was conducted by taking the employee population with a sample of 197 employees that distributed in 12 PDAM in East Java. The sampling technique used is random sampling. Data was gathered using questionnaires completed by respondents for the variables of training, competence, achievement motivation, and internal communication, using semantic differential with range scale of 1 to 7; for the performance data collected from company officials in charge of the performance appraisal. The results of this study indicate that all hypotheses confirmed except hypothesis 3 because motivation not significant directly influence performance. It also led to the hypothesis 6 "the significance of internal communication moderates the effect of motivation on performance" not tested.
{"title":"Influence of Training, Competence and Motivation on Employee Performance, Moderated By Internal Communications","authors":"Subari Subari, Hanes Riady","doi":"10.11634/216796061706678","DOIUrl":"https://doi.org/10.11634/216796061706678","url":null,"abstract":"This study examines the factors affecting the performance of the employees of PDAMs in East Java. In this study,employee’s training, employee’s individual competence and employee’s need for achievement motivation serve as the predictor variables on the performance of PDAM employees by entering PDAM’s internal communication as a moderator variable. There are 9 hypotheses as follows: (1) training directly affects the performance;(2) competencedirectly affects the performance;(3) motivation directly affects the performance;(4)internal communication moderates the significance effect of training on performance;(5) internal communication moderates the significance effect of competence on performance;(6) internal communication moderates the significance effect of motivation on performance;(7) training affects the competence;(8) training affects the motivation; and (9) motivation affects the competence. This applied explanatory research used the hypothetical-deductive method and structural equation model (SEM) supported by LISREL analysis. This study was conducted by taking the employee population with a sample of 197 employees that distributed in 12 PDAM in East Java. The sampling technique used is random sampling. Data was gathered using questionnaires completed by respondents for the variables of training, competence, achievement motivation, and internal communication, using semantic differential with range scale of 1 to 7; for the performance data collected from company officials in charge of the performance appraisal. The results of this study indicate that all hypotheses confirmed except hypothesis 3 because motivation not significant directly influence performance. It also led to the hypothesis 6 \"the significance of internal communication moderates the effect of motivation on performance\" not tested.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128731913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-06-10DOI: 10.11634/216796061706610
Kenneth M. York, Cynthia E. Miree
The purpose of the current study is to examine the phenomenon known as strategic isomorphism within a longitudinal context. In particular, this research looks at performance data within the National Football League (NFL) across fifty-three NFL seasons to determine if the NFL had isomorphic characteristics (as measured by the presence of competitive balance). We propose two hypotheses relating to the presence of competitive balance in the NFL, and found support for both hypotheses. In testing for presence of competitive balance in the NFL, we found a low standard deviation in winning percentage across teams in the seasons 1960-2012, indicating that the NFL has been a league of teams of nearly equal strength. From a longitudinal perspective we found that the NFL has not been dominated by a few strong teams that win most of the championships. Further, no single NFL team has been able to maintain dominance across multiple seasons. Finally, winning percentage also proves to be only a moderate predictor of winning percentage in the following season, and a progressively poorer predictor for subsequent seasons. The current study is one of very few longitudinal studies that examine strategic isomorphism within a competitive context. It provides evidence that managers perceive achieving homogeneity among competitors to be an appropriate strategic choice under certain competitive conditions.
{"title":"A Longitudinal Exploration of Strategic Isomorphism: The Case of the National Football League","authors":"Kenneth M. York, Cynthia E. Miree","doi":"10.11634/216796061706610","DOIUrl":"https://doi.org/10.11634/216796061706610","url":null,"abstract":"The purpose of the current study is to examine the phenomenon known as strategic isomorphism within a longitudinal context. In particular, this research looks at performance data within the National Football League (NFL) across fifty-three NFL seasons to determine if the NFL had isomorphic characteristics (as measured by the presence of competitive balance). We propose two hypotheses relating to the presence of competitive balance in the NFL, and found support for both hypotheses. In testing for presence of competitive balance in the NFL, we found a low standard deviation in winning percentage across teams in the seasons 1960-2012, indicating that the NFL has been a league of teams of nearly equal strength. From a longitudinal perspective we found that the NFL has not been dominated by a few strong teams that win most of the championships. Further, no single NFL team has been able to maintain dominance across multiple seasons. Finally, winning percentage also proves to be only a moderate predictor of winning percentage in the following season, and a progressively poorer predictor for subsequent seasons. The current study is one of very few longitudinal studies that examine strategic isomorphism within a competitive context. It provides evidence that managers perceive achieving homogeneity among competitors to be an appropriate strategic choice under certain competitive conditions.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121709470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-06-10DOI: 10.11634/216796061706638
A. Eastman
The Biggert-Waters Flood Insurance Reform Act of 2012 revised the National Flood Insurance Program (NFIP) in order to make the debt-ridden program financially viable. Less than two years later the Homerowner Flood Insurance Affordability Act delayed or eliminated many of the Biggert-Waters' reforms, most notably the reduction or elimination of flood insurance subsidies. This legislative activity sparked critical discussions on ways to improve the NFIP in an era of rising sea levels, continuing coastal development, and increasing national debt. Most commentary focuses on the changes in rules and regulations, while missing the salient point relating to the Congressional legislative process itself. If the goals of the NFIP are to be met, sound policies have to not only be enacted, but also implemented and sustained. Flood insurance, mitigation of risk, and disaster relief are intertwined and, although well intentioned, sometimes at cross-purposes. Financial viability requires economic discipline imposed by a capitalist marketplace, whereas the recent policy reversal relating to the NFIP highlights why the Federal Government should not be in the insurance business.
{"title":"The Homeowner Flood Insurance Affordability Act: Why the Federal Government should Not Be in the Insurance Business","authors":"A. Eastman","doi":"10.11634/216796061706638","DOIUrl":"https://doi.org/10.11634/216796061706638","url":null,"abstract":"The Biggert-Waters Flood Insurance Reform Act of 2012 revised the National Flood Insurance Program (NFIP) in order to make the debt-ridden program financially viable. Less than two years later the Homerowner Flood Insurance Affordability Act delayed or eliminated many of the Biggert-Waters' reforms, most notably the reduction or elimination of flood insurance subsidies. This legislative activity sparked critical discussions on ways to improve the NFIP in an era of rising sea levels, continuing coastal development, and increasing national debt. Most commentary focuses on the changes in rules and regulations, while missing the salient point relating to the Congressional legislative process itself. If the goals of the NFIP are to be met, sound policies have to not only be enacted, but also implemented and sustained. Flood insurance, mitigation of risk, and disaster relief are intertwined and, although well intentioned, sometimes at cross-purposes. Financial viability requires economic discipline imposed by a capitalist marketplace, whereas the recent policy reversal relating to the NFIP highlights why the Federal Government should not be in the insurance business.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129552984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-06-10DOI: 10.11634/216796061706654
Nazish Muzaffar
The study proposes and tests an extended model of theory of planned behavior. Cross sectional data was collected from 7 major cities of Pakistan, through a self administered survey of 679 respondents. The appropriateness of theory and conceptual framework were tested using structural equation modeling (SEM). The extended model accounted for the substantial amount of variance in environmentally conscious purchase behavior of Pakistani consumers (R 2 = 0.934). Specific findings revealed that 1) all predictors except environmental knowledge were significantly co related with ECPB 2) subjective norms and perceived product availability emerged as strongest predictors of environmentally conscious purchase behavior. Model yielded an R 2 of 2.019 a CFI 0.985, GFI0.945, AGFI 0.947 and a RMSEA of 0.03. The value of study is; it considers the proper role of Subjective norm, which is often neglected or its exploratory powers are often being under estimated in past studies conducted in Asian region. Moreover study generates many important implications for marketers and policy makers.
{"title":"Developing an extended model of Theory of Planned behavior to explore green purchase behavior of Pakistani consumers","authors":"Nazish Muzaffar","doi":"10.11634/216796061706654","DOIUrl":"https://doi.org/10.11634/216796061706654","url":null,"abstract":"The study proposes and tests an extended model of theory of planned behavior. Cross sectional data was collected from 7 major cities of Pakistan, through a self administered survey of 679 respondents. The appropriateness of theory and conceptual framework were tested using structural equation modeling (SEM). The extended model accounted for the substantial amount of variance in environmentally conscious purchase behavior of Pakistani consumers (R 2 = 0.934). Specific findings revealed that 1) all predictors except environmental knowledge were significantly co related with ECPB 2) subjective norms and perceived product availability emerged as strongest predictors of environmentally conscious purchase behavior. Model yielded an R 2 of 2.019 a CFI 0.985, GFI0.945, AGFI 0.947 and a RMSEA of 0.03. The value of study is; it considers the proper role of Subjective norm, which is often neglected or its exploratory powers are often being under estimated in past studies conducted in Asian region. Moreover study generates many important implications for marketers and policy makers.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132092665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-06-10DOI: 10.11634/216796061706676
Hamza Khraim
Search Engine Optimization (SEO) is an Internet marketing strategy that used widely for improving the volume and quality of customer traffic to a company website through search engines. This research aims to explore the importance and benefits of SEO in marketing as well as to examine the impact of SEO dimensions on online ad-vertisement. A questionnaire was distributed personally on 121 companies in Jordan. Out of 121, only 102 com-panies completed and returned the questionnaire, which give 72% response rate. Factor Analysis provided four dimensions which were used later in Multiple Regression. Those factors were named as; SEO connectivity, SEO competitiveness, SEO experience and SEO techniques. Results show that SEO connectivity was not significant, while the remaining three dimensions were all significant.
{"title":"The Impact of Search Engine Optimization on Online Advertisement: The Case of Companies using E-Marketing in Jordan","authors":"Hamza Khraim","doi":"10.11634/216796061706676","DOIUrl":"https://doi.org/10.11634/216796061706676","url":null,"abstract":"Search Engine Optimization (SEO) is an Internet marketing strategy that used widely for improving the volume and quality of customer traffic to a company website through search engines. This research aims to explore the importance and benefits of SEO in marketing as well as to examine the impact of SEO dimensions on online ad-vertisement. A questionnaire was distributed personally on 121 companies in Jordan. Out of 121, only 102 com-panies completed and returned the questionnaire, which give 72% response rate. Factor Analysis provided four dimensions which were used later in Multiple Regression. Those factors were named as; SEO connectivity, SEO competitiveness, SEO experience and SEO techniques. Results show that SEO connectivity was not significant, while the remaining three dimensions were all significant.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114739627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-03-26DOI: 10.11634/216796061706622
Muhammad Kashif Khan, I. Naseem
This study investigates the power of employer branding from different sectors in attracting young graduates from Pakistan. A survey questionnaire was used to obtain the data from 96 young graduates of Pakistan. Methodology used was correlation between the variables of employer brands, and cross tabulation for the comparison of employer brands in different sectors, in terms of the main attributes of employer brands, i.e. publicity, sponsorship activities, word-of-mouth endorsements and advertising. For data analysis, SPSS 20 was used. Data obtained from the young graduates was used for analyzing the sectors of employer brands with respect to the main attributes of employer brands. The results show that the employer brands in different sectors (Electrical and Telecom sectors prominently) focus well on publicity, word-of-mouth endorsements and advertising, whereas less attention is given towards sponsorship activities. In order to give a broader and clear picture, the young graduates should be tested globally for employer brand attributes, as only the young graduates from Pakistan were tested for this research work. This study examines the main attributes of employer brands on the young graduates of Pakistan, in order to find that what are their perceptions about employer brands in different sectors, and highlighting those attributes for employer brands, where attention is required.
{"title":"Investigating the Power of Employer Branding Attributes","authors":"Muhammad Kashif Khan, I. Naseem","doi":"10.11634/216796061706622","DOIUrl":"https://doi.org/10.11634/216796061706622","url":null,"abstract":"This study investigates the power of employer branding from different sectors in attracting young graduates from Pakistan. A survey questionnaire was used to obtain the data from 96 young graduates of Pakistan. Methodology used was correlation between the variables of employer brands, and cross tabulation for the comparison of employer brands in different sectors, in terms of the main attributes of employer brands, i.e. publicity, sponsorship activities, word-of-mouth endorsements and advertising. For data analysis, SPSS 20 was used. Data obtained from the young graduates was used for analyzing the sectors of employer brands with respect to the main attributes of employer brands. The results show that the employer brands in different sectors (Electrical and Telecom sectors prominently) focus well on publicity, word-of-mouth endorsements and advertising, whereas less attention is given towards sponsorship activities. In order to give a broader and clear picture, the young graduates should be tested globally for employer brand attributes, as only the young graduates from Pakistan were tested for this research work. This study examines the main attributes of employer brands on the young graduates of Pakistan, in order to find that what are their perceptions about employer brands in different sectors, and highlighting those attributes for employer brands, where attention is required.","PeriodicalId":206506,"journal":{"name":"American Journal of Business and Management","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128773069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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