Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786478
Sulistio Alvin Christian, D. Hidayat, Meiryani, Erick Fernando, R. Ikhsan
In today’s modern era, technological developments are very advanced and continue to develop from age to age. These technological developments also include payments that switch cash payments to non-cash. An example of technology that can be learned is e-Wallet. e-Wallet, which stands for Electronic Wallet, is a substitute for payment instruments in the form of a smartphone application that facilitates the payment process and provides convenience and security values. Therefore, this study develops a conceptual model of e-wallet user interest by studying the literature. This study resulted in a conceptual model consisting of 15 variables: Perceived Ease of Use, Perceived Usefulness, Security, Trust, Incentive, Aesthetic, Credibility, Reputation, Perceived Risk, Perceived Behavior Control, Smartphone Addiction, Personal Innovativeness, Lifestyle Compatibility, Subjective Norms, Feedback Mechanism, and Intention to Use. With this model, knowing the factors that influence someone to use an e-wallet to make non-cash payments in all their payment activities.
{"title":"Development Conceptual Model Analysis of Factors that Influence User Intention to Use e-Wallet","authors":"Sulistio Alvin Christian, D. Hidayat, Meiryani, Erick Fernando, R. Ikhsan","doi":"10.1109/ICBIR54589.2022.9786478","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786478","url":null,"abstract":"In today’s modern era, technological developments are very advanced and continue to develop from age to age. These technological developments also include payments that switch cash payments to non-cash. An example of technology that can be learned is e-Wallet. e-Wallet, which stands for Electronic Wallet, is a substitute for payment instruments in the form of a smartphone application that facilitates the payment process and provides convenience and security values. Therefore, this study develops a conceptual model of e-wallet user interest by studying the literature. This study resulted in a conceptual model consisting of 15 variables: Perceived Ease of Use, Perceived Usefulness, Security, Trust, Incentive, Aesthetic, Credibility, Reputation, Perceived Risk, Perceived Behavior Control, Smartphone Addiction, Personal Innovativeness, Lifestyle Compatibility, Subjective Norms, Feedback Mechanism, and Intention to Use. With this model, knowing the factors that influence someone to use an e-wallet to make non-cash payments in all their payment activities.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133492700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786487
Victor James C. Escolano
Startups rooted from the innovative minds of dynamic individuals who aim to develop unique products and services in the market. These startups are in their incubation and still in the process of gaining potential investors. Although startups offer a wide range of opportunities, the studies on their successes and failures from the perspective of a developing country like the Philippines are still limited. This study examines the successes and failures of startups. A qualitative approach through interviews of startup founders or co-founders is used. Results show that team composition, finance and funding, and product have immense contributions to the success of the startups. Further, lacking diversity in the team, poor timing, non-performing co-founders, unidentified market segment and competition, and the founder’s prior knowledge and leadership style are the insights related to failed startups. Hence, this study confirms the causes of the successes and failures of startups.
{"title":"Successes and Failures of Startups in the Philippines: An Exploratory Study","authors":"Victor James C. Escolano","doi":"10.1109/ICBIR54589.2022.9786487","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786487","url":null,"abstract":"Startups rooted from the innovative minds of dynamic individuals who aim to develop unique products and services in the market. These startups are in their incubation and still in the process of gaining potential investors. Although startups offer a wide range of opportunities, the studies on their successes and failures from the perspective of a developing country like the Philippines are still limited. This study examines the successes and failures of startups. A qualitative approach through interviews of startup founders or co-founders is used. Results show that team composition, finance and funding, and product have immense contributions to the success of the startups. Further, lacking diversity in the team, poor timing, non-performing co-founders, unidentified market segment and competition, and the founder’s prior knowledge and leadership style are the insights related to failed startups. Hence, this study confirms the causes of the successes and failures of startups.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133686374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786406
Shukai Ding, Jian Qu
While some existing researches in automatic driving demonstrate the ability to perform road tracking and obstacle avoidance tasks, they are not satisfactory in anti-noise ability. It can be attributed to various factors, including latency issues with development boards and sensors and limitations of the chosen model. To accomplish the tasks of road tracking and obstacle avoidance concurrently and improve the model's anti-jamming capability, we propose the use of Resnet18-CBAM in smart cars. More importantly, in order to optimize Resnet18CBAM performance, we filter the hyperparameters and select the group with the highest performance, which is Mish/SmoothL1/Adam. The experimental results demonstrate that our method extracts more features from target objects than existing methods and significantly improves anti-noise performance when performing road tracking and obstacle avoidance tasks. The smart car scored 98% in the training environment and 72% in the environment with lighting noise, significantly higher than the 32% achieved by the existing method.
{"title":"Smart car with road tracking and obstacle avoidance based on Resnet18-CBAM","authors":"Shukai Ding, Jian Qu","doi":"10.1109/ICBIR54589.2022.9786406","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786406","url":null,"abstract":"While some existing researches in automatic driving demonstrate the ability to perform road tracking and obstacle avoidance tasks, they are not satisfactory in anti-noise ability. It can be attributed to various factors, including latency issues with development boards and sensors and limitations of the chosen model. To accomplish the tasks of road tracking and obstacle avoidance concurrently and improve the model's anti-jamming capability, we propose the use of Resnet18-CBAM in smart cars. More importantly, in order to optimize Resnet18CBAM performance, we filter the hyperparameters and select the group with the highest performance, which is Mish/SmoothL1/Adam. The experimental results demonstrate that our method extracts more features from target objects than existing methods and significantly improves anti-noise performance when performing road tracking and obstacle avoidance tasks. The smart car scored 98% in the training environment and 72% in the environment with lighting noise, significantly higher than the 32% achieved by the existing method.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132275180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786470
Pumarin Tiangpanich, Apichaya Nimkoompai
As technology has grown faster than expected, marketing is starting to change from offline marketing to social media marketing. Therefore, marketers have begun to use mobile applications to represent their brands and products to customers. However, to make it attractive, the user experience (UX) needs to step in to create the communication between brands and customers smoothly and use the user interface (UI) to represent it in simple and understandable ways. Nowadays information is principal for marketing. Lead to an organization trying to extract users’ personal information without their consent, resulting in damage to the property of users via the Dark pattern of User Experience (UX). However, when designers design the application, they might notice that the design is having trouble or not having a good solution to deal with the problem that users might find. The design experience that can solve this problem is called Anti-patterns, in which approaches to common issues might appear obvious but are less than optimal in practice. While the dark pattern of user experience (UX) is deceptive, UX/UI design or inter-actions created with psychological knowledge is designed to mislead users to do something they did not intend to create value for the service that employs them. This research aims to create a solution for designers to use the right tools to create compelling artwork. Anti-patterns and dark patterns to understand and apply appropriately.
随着技术的发展快于预期，营销开始从线下营销转变为社交媒体营销。因此，营销人员开始使用移动应用程序向客户展示他们的品牌和产品。然而，为了使其具有吸引力，用户体验(UX)需要介入，以创建品牌与客户之间的顺畅沟通，并使用用户界面(UI)以简单易懂的方式表示它。如今，信息是营销的首要因素。导致组织试图在未经用户同意的情况下提取用户的个人信息，通过用户体验的黑暗模式(Dark pattern of User Experience, UX)对用户的财产造成损害。然而，当设计人员设计应用程序时，他们可能会注意到设计存在问题，或者没有一个很好的解决方案来处理用户可能发现的问题。可以解决这个问题的设计经验称为反模式，在这种模式中，解决常见问题的方法可能看起来很明显，但在实践中却不是最优的。虽然用户体验(UX)的黑暗模式具有欺骗性，但使用心理学知识创建的UX/UI设计或交互旨在误导用户做一些他们不打算为雇用他们的服务创造价值的事情。这项研究旨在为设计师创造一个解决方案，让他们使用正确的工具来创造引人注目的艺术品。理解和适当应用反模式和暗模式。
{"title":"An Analysis of Differences between Dark Pattern and Anti-Pattern to Increase Efficiency Application Design","authors":"Pumarin Tiangpanich, Apichaya Nimkoompai","doi":"10.1109/ICBIR54589.2022.9786470","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786470","url":null,"abstract":"As technology has grown faster than expected, marketing is starting to change from offline marketing to social media marketing. Therefore, marketers have begun to use mobile applications to represent their brands and products to customers. However, to make it attractive, the user experience (UX) needs to step in to create the communication between brands and customers smoothly and use the user interface (UI) to represent it in simple and understandable ways. Nowadays information is principal for marketing. Lead to an organization trying to extract users’ personal information without their consent, resulting in damage to the property of users via the Dark pattern of User Experience (UX). However, when designers design the application, they might notice that the design is having trouble or not having a good solution to deal with the problem that users might find. The design experience that can solve this problem is called Anti-patterns, in which approaches to common issues might appear obvious but are less than optimal in practice. While the dark pattern of user experience (UX) is deceptive, UX/UI design or inter-actions created with psychological knowledge is designed to mislead users to do something they did not intend to create value for the service that employs them. This research aims to create a solution for designers to use the right tools to create compelling artwork. Anti-patterns and dark patterns to understand and apply appropriately.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131295319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786398
E. García-Salirrosas, R. Rondon-Eusebio
The objective of this study was to estimate the influence of the perception of the web design of e-commerce retail on the level of risk perceived in online purchases by consumers. For this, a cross-sectional study of causal relationship was carried out through the structural equation model (SEM). The sample consisted of 390 consumers (54.9% women and 45.1% men) in an age range of 18 to 67 years. For the validation of the instrument, the exploratory factorial analysis (EFA) and the confirmatory factorial analysis (CFA) were applied. In turn, the latter was also used to contrast the study hypothesis. An inverse and significant relationship was demonstrated between the research variables (p<0.001 and R= -0.65). This means that the better consumers’ perception of online retail website design, the lower the perceived risk of shopping online.
{"title":"Influence of Retail e-Commerce Website Design on Perceived Risk in Online Purchases","authors":"E. García-Salirrosas, R. Rondon-Eusebio","doi":"10.1109/ICBIR54589.2022.9786398","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786398","url":null,"abstract":"The objective of this study was to estimate the influence of the perception of the web design of e-commerce retail on the level of risk perceived in online purchases by consumers. For this, a cross-sectional study of causal relationship was carried out through the structural equation model (SEM). The sample consisted of 390 consumers (54.9% women and 45.1% men) in an age range of 18 to 67 years. For the validation of the instrument, the exploratory factorial analysis (EFA) and the confirmatory factorial analysis (CFA) were applied. In turn, the latter was also used to contrast the study hypothesis. An inverse and significant relationship was demonstrated between the research variables (p<0.001 and R= -0.65). This means that the better consumers’ perception of online retail website design, the lower the perceived risk of shopping online.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122016914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purposes of this study were 1) to investigate the satisfaction of using Google Classroom in Japanese for Communication course, and 2) to study supplementary suggestions from respondents. The research samples were 250 first year students who enrolled Communication in Japanese 1 course in 2021 academic year derive through Simple Random Sampling technique. The instruments used for collecting the data were the rating-scale and open-ended questionnaire. Frequency, percentage, mean, standard deviation and content analysis were used for data analysis. The findings of this study were significantly presented that the respondents had the highest satisfaction of using Google Classroom in Japanese for Communication 1 course. The additional suggestions were as Google Classroom was the effective medium of online teaching learning as it supported the online communication between teachers and students. The activities provided in the Google Classroom were various and enhanced students’ self-learning.
{"title":"Satisfaction of Using Google Classroom to Teach Japanese for Communication Course","authors":"Kornthip Rattanapumma, Pornrat Yenjai, Patraree Amatayakul","doi":"10.1109/ICBIR54589.2022.9786525","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786525","url":null,"abstract":"The purposes of this study were 1) to investigate the satisfaction of using Google Classroom in Japanese for Communication course, and 2) to study supplementary suggestions from respondents. The research samples were 250 first year students who enrolled Communication in Japanese 1 course in 2021 academic year derive through Simple Random Sampling technique. The instruments used for collecting the data were the rating-scale and open-ended questionnaire. Frequency, percentage, mean, standard deviation and content analysis were used for data analysis. The findings of this study were significantly presented that the respondents had the highest satisfaction of using Google Classroom in Japanese for Communication 1 course. The additional suggestions were as Google Classroom was the effective medium of online teaching learning as it supported the online communication between teachers and students. The activities provided in the Google Classroom were various and enhanced students’ self-learning.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124743983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786404
Faishal Ahmad Andya Aji, A. Suzianti
X Company is one of gold digital trading companies in Indonesia or people called it Gold Digital Platform. According to the last semester’s historical data at X Company, it shows that there is a problem that needs to be handled strategically because there is a gap between expectations on the company’s growth and the reality in terms of active users and assets under management which are not reach the market standards in general. Therefore, the strategic team needs further analysis and research related to the factors that have a major influence on users in using the Gold Digital Platform. The factors adopting UTAUT (Unified Theory of Acceptance and Use of Technology) factors so from these factors, statistical analysis and hypothesis testing will be carried out using the SEM (Structural Equation Model) method to see which factors that have a positive influence on use intention of Gold Digital Platform. The obtained output from SEM analysis will be used as an input to generate the strategic idea. All of the strategic action items will be sorted based on a priority scale as per ISA (Importance Satisfaction Analysis)’s approaching result to improve the main objective of this study.
X公司是印尼一家黄金数字交易公司，人们称之为黄金数字平台。从X公司上学期的历史数据来看，存在一个需要战略处理的问题，因为对公司增长的预期与实际存在差距，活跃用户和管理的资产总体上没有达到市场标准。因此，战略团队需要进一步分析和研究对用户使用黄金数字平台有重大影响的因素。采用UTAUT (Unified Theory of Acceptance and Use of Technology)的因素，因此从这些因素中，使用SEM (Structural Equation Model)方法进行统计分析和假设检验，看看哪些因素对黄金数字平台的使用意愿有积极的影响。从SEM分析中获得的输出将被用作产生战略想法的输入。所有战略行动项目将根据ISA(重要性满意度分析)的接近结果根据优先级量表进行排序，以改进本研究的主要目标。
{"title":"Strategic Design to Improve Product and Service Performance on Gold Digital Platform Based on User Perspective","authors":"Faishal Ahmad Andya Aji, A. Suzianti","doi":"10.1109/ICBIR54589.2022.9786404","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786404","url":null,"abstract":"X Company is one of gold digital trading companies in Indonesia or people called it Gold Digital Platform. According to the last semester’s historical data at X Company, it shows that there is a problem that needs to be handled strategically because there is a gap between expectations on the company’s growth and the reality in terms of active users and assets under management which are not reach the market standards in general. Therefore, the strategic team needs further analysis and research related to the factors that have a major influence on users in using the Gold Digital Platform. The factors adopting UTAUT (Unified Theory of Acceptance and Use of Technology) factors so from these factors, statistical analysis and hypothesis testing will be carried out using the SEM (Structural Equation Model) method to see which factors that have a positive influence on use intention of Gold Digital Platform. The obtained output from SEM analysis will be used as an input to generate the strategic idea. All of the strategic action items will be sorted based on a priority scale as per ISA (Importance Satisfaction Analysis)’s approaching result to improve the main objective of this study.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128892968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786408
Michelle R Ndineyi, Sumana Theerakittikul
Since its first footprint in Europe a century ago, luxury brand culture has since gone global, with its echoes especially felt in Asia in the recent years. How did the luxury brand culture spread from Europe’s elite to Asia? What has driven people to become committed to premium and luxury brands? This study is about brand loyalty as well as the drivers of consumer brand loyalty to luxury brands. This study seeks to contribute to the existing and emerging consumer research in Thailand. Due to the broadness of the retail industry, the present study has narrowed down to the luxury fashion industry of retail. A field survey was conducted in premium malls located in the Bangkok city centre using a questionnaire-based survey. An interview with a manager in the luxury retail industry was also conducted. The findings can be significant to luxury brand experts who are looking to grow or improve customer relations.
{"title":"Drivers of Customer Brand Loyalty to Luxury Brands: A Study of The Fashion Retail Sector of Bangkok","authors":"Michelle R Ndineyi, Sumana Theerakittikul","doi":"10.1109/ICBIR54589.2022.9786408","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786408","url":null,"abstract":"Since its first footprint in Europe a century ago, luxury brand culture has since gone global, with its echoes especially felt in Asia in the recent years. How did the luxury brand culture spread from Europe’s elite to Asia? What has driven people to become committed to premium and luxury brands? This study is about brand loyalty as well as the drivers of consumer brand loyalty to luxury brands. This study seeks to contribute to the existing and emerging consumer research in Thailand. Due to the broadness of the retail industry, the present study has narrowed down to the luxury fashion industry of retail. A field survey was conducted in premium malls located in the Bangkok city centre using a questionnaire-based survey. An interview with a manager in the luxury retail industry was also conducted. The findings can be significant to luxury brand experts who are looking to grow or improve customer relations.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123405737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786405
Zhiwei Wang, Sumana Theerakittikul
The purpose of this study is to explore the factors affecting customer satisfaction of Haidilao Hot Pot in Bangkok. There are four independent variables in this study include food quality, service quality, ambient and price. The dependent variable of this study is customer satisfaction of Haidilao Hot Pot in Bangkok. Total of 417 respondents in Bangkok were collected by online questionnaire. Most of the respondents were females, aged 18-25, married with bachelor’s degree and are enterprise employees with a monthly income of 15,001-25,000 THB. They often go to Haidilao Hot Pot, the average cost is 1,001-2,000 THB. The four independent variables; food quality, service quality, ambient and price in this study can affecting on the dependent variable as customer satisfaction.
{"title":"Factors Affecting Customer Satisfaction with Haidilao Hot Pot in Bangkok","authors":"Zhiwei Wang, Sumana Theerakittikul","doi":"10.1109/ICBIR54589.2022.9786405","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786405","url":null,"abstract":"The purpose of this study is to explore the factors affecting customer satisfaction of Haidilao Hot Pot in Bangkok. There are four independent variables in this study include food quality, service quality, ambient and price. The dependent variable of this study is customer satisfaction of Haidilao Hot Pot in Bangkok. Total of 417 respondents in Bangkok were collected by online questionnaire. Most of the respondents were females, aged 18-25, married with bachelor’s degree and are enterprise employees with a monthly income of 15,001-25,000 THB. They often go to Haidilao Hot Pot, the average cost is 1,001-2,000 THB. The four independent variables; food quality, service quality, ambient and price in this study can affecting on the dependent variable as customer satisfaction.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131404153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1109/ICBIR54589.2022.9786438
Hygen Z. Cordano, Arlene Caballero, Clarrence M. Paraiso
A product online marketplace’s objective is to assist vendors in increasing their sales and profits. There are numerous ways used in goods online marketplaces, and none of them are definitively correct or incorrect. This study explores the agricultural products using dynamic programming algorithm to design a software program named “Online Agricultural Marketplace System (DEMETER)”. This software will assist farmers in raising their sales and revenues from harvests. The effects of integrating information communication technologies into the agricultural supply chain have been investigated. A dynamic algorithm can be used to solve complex optimization problems, such as those faced by computer programmers. Researchers employed descriptive research solely concerned with describing the nature of the segment in whichthe researchers are interested, rather than with explaining why a particular phenomenon occurs.
{"title":"DEMETER Online Market Place With Data Analytics for Agricultural Products Using Dynamic Programming Algorithm","authors":"Hygen Z. Cordano, Arlene Caballero, Clarrence M. Paraiso","doi":"10.1109/ICBIR54589.2022.9786438","DOIUrl":"https://doi.org/10.1109/ICBIR54589.2022.9786438","url":null,"abstract":"A product online marketplace’s objective is to assist vendors in increasing their sales and profits. There are numerous ways used in goods online marketplaces, and none of them are definitively correct or incorrect. This study explores the agricultural products using dynamic programming algorithm to design a software program named “Online Agricultural Marketplace System (DEMETER)”. This software will assist farmers in raising their sales and revenues from harvests. The effects of integrating information communication technologies into the agricultural supply chain have been investigated. A dynamic algorithm can be used to solve complex optimization problems, such as those faced by computer programmers. Researchers employed descriptive research solely concerned with describing the nature of the segment in whichthe researchers are interested, rather than with explaining why a particular phenomenon occurs.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131459664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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