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Economic nationalism and the home court advantage 经济民族主义和主场优势
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-08-09 DOI: 10.1002/smj.3658
Arnab Choudhury, Srividya Jandhyala, Anand Nandkumar
Research SummaryPolitical and regulatory actors routinely adopt or enforce policies to protect domestic firms at the expense of foreign firms. However, since courts are expected to be neutral and act independently, a question arises whether (and why) they discriminate against foreign firms. We argue that the courts are nationalistic, which emanates from judges differentiating between in‐group (domestic) and out‐group (foreign) members. In a sample of 58,754 patent disputes adjudicated by US federal district courts between 1983 and 2016, we find domestic patent holders and challengers are more successful than their foreign counterparts. Rulings involving foreign firms are more likely to exhibit nationalistic rhetoric. Judicial ideology moderates the differential odds of success between domestic and foreign firms. Thus, the legal system is another source of economic nationalism.Managerial SummaryMultinational firms might face a disadvantage relative to domestic firms because politicians and regulators are nationalistic; they routinely adopt policies that favor domestic firms. If courts are neutral, this disadvantage should not exist in litigation between multinational and domestic firms. On the contrary, if courts are also nationalistic, domestic firms should enjoy an advantage and greater success than multinational firms in judicial verdicts. Using data on patent disputes in the United States observed over a 33‐year period, we find domestic patent holders and challengers are more successful than their foreign counterparts suggesting that the legal system is another source of economic nationalism. Rulings involving multinationals are more likely to exhibit nationalistic rhetoric. Judicial ideology moderates the differential odds of success between domestic and multinational firms.
研究摘要政治和监管机构通常会采取或执行保护本国公司的政策,从而损害外国公司的利益。然而,由于人们期望法院保持中立并独立行事,因此出现了法院是否(以及为何)歧视外国公司的问题。我们认为,法院是民族主义的,这源于法官对集团内(国内)和集团外(国外)成员的区别对待。在美国联邦地区法院于1983年至2016年间裁决的58754起专利纠纷样本中,我们发现国内专利持有人和质疑者比外国专利持有人和质疑者更容易胜诉。涉及外国公司的裁决更有可能出现民族主义言论。司法意识形态调节了国内企业和外国企业之间的成功几率差异。因此,法律制度是经济民族主义的另一个来源。管理总结跨国公司相对于国内公司可能会面临劣势,因为政治家和监管者都有民族主义倾向;他们通常会采取有利于国内公司的政策。如果法院是中立的,那么在跨国公司与国内公司之间的诉讼中就不应该存在这种劣势。相反,如果法院也是民族主义的,那么在司法判决中,国内企业应该比跨国企业享有优势和更大的成功。通过观察美国 33 年来的专利纠纷数据,我们发现国内专利持有人和异议人比外国专利持有人和异议人更容易胜诉,这表明法律制度是经济民族主义的另一个来源。涉及跨国公司的裁决更有可能出现民族主义言论。司法意识形态调节了国内公司和跨国公司之间的成功几率差异。
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引用次数: 0
Political competition and the rechanneling of corporate bribery into politically connected charity donations: Evidence from South Korea 政治竞争与企业贿赂转为与政治相关的慈善捐款:韩国的证据
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-08-08 DOI: 10.1002/smj.3640
Yujin Jeong, Jordan I. Siegel
Research SummaryWe examine the relationship between political competition, corporate bribery, and corporate contributions to politically connected charities, and whether there is a shift from covert to concealed corporate nonmarket action as political competition increases. Panel analysis using rare corporate bribery and charity donations panel data from South Korea reveals that as political competition increases, corporate bribery decreases, whereas corporate contributions to politically connected charities increase. Subsequent panel analysis uncovers that amid increased political competition, firms that made larger bribes in the prior year contribute more to politically connected charities in the subsequent year, and that this form of rechanneling is more pronounced for smaller business groups. Implications are discussed.Managerial SummaryThis study argues that the field of strategy needs to do more to analyze firms' illegal strategic behavior, both to gain a deeper understanding of business practices in the corporate world and to develop recommendations for policymakers on how to curb such behavior over time. Using comprehensive and rare firm‐level data on bribery of high‐level government officials and donations to politically connected charities from South Korea, this study analyzes how businesses rechannel their bribery of senior‐level politicians to contributions to politically connected charities as the country's level of political competition becomes stronger. This study proposes a theory of rechanneling and demonstrates support for the theory using the extensive data set on bribery and politically connected charity donations from South Korea.
研究摘要我们研究了政治竞争、企业贿赂和企业对政治关联慈善机构捐款之间的关系,以及随着政治竞争的加剧,企业的非市场行为是否会从隐蔽转向隐蔽。利用韩国罕见的企业贿赂和慈善捐款面板数据进行的面板分析表明,随着政治竞争的加剧,企业贿赂会减少,而企业对与政治有关的慈善机构的捐款会增加。随后的面板分析发现,在政治竞争加剧的情况下,上一年贿赂数额较大的企业在下一年会向与政治有关联的慈善机构提供更多捐款,而且这种形式的再渠道对于规模较小的企业集团来说更为明显。本研究认为,战略领域需要加大对企业非法战略行为的分析力度,以便更深入地了解企业界的商业行为,并为政策制定者提供建议,说明如何长期遏制此类行为。本研究利用韩国关于贿赂高级政府官员和向与政治有关联的慈善机构捐款的全面而罕见的企业层面数据,分析了随着韩国政治竞争的加剧,企业如何将贿赂高级政客的行为转为向与政治有关联的慈善机构捐款。本研究提出了重新渠道理论,并利用韩国贿赂和政治关联慈善捐款的大量数据集证明了该理论的支持性。
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引用次数: 0
Rewiring the organizational network: Corporate offsites and network tie formation 重新布线组织网络:企业异地办公与网络纽带的形成
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-08-08 DOI: 10.1002/smj.3653
Madeline K. Kneeland, Adam M. Kleinbaum
Research SummarySocial networks are integral to collaborative work, but research on network change has shed little light on the mechanisms firms use to stimulate collaborative network ties among their employees. In this study, we examine the effects of corporate offsites on the evolution of social networks within an organization. We find that offsites lead to rewiring of intraorganizational networks, but with a surprising asymmetry: they stimulate everyone to initiate more collaboration ties, but only those who attend the offsite receive more ties. These results are consistent with a conceptualization of offsites as direct interventions that focus on social interactions for those who attend, but also as indirect interventions that signal the value of collaboration to everyone, even those who do not attend.Managerial SummaryCorporate offsites are events that convene people from across a firm to interact outside their regular work environment. Despite their popularity, this article offers the first data‐driven analysis of their effectiveness in promoting collaboration among employees. Offsites facilitate employees' awareness of who knows what, build trust, and foster interpersonal affect among employees. This study shows that offsites have a dual effect on the social network of an organization: they prompt everyone in the firm to initiate more collaborative ties following an offsite, but those who actually attend the offsite attract more of those collaborative tie requests. Therefore, offsites can be a useful tool to boost collaboration—with benefits accruing both to the individuals whose networks grow and to the firm in which they work.
研究摘要社会网络是协作工作不可或缺的一部分,但有关网络变化的研究却很少揭示企业用来激发员工之间协作网络联系的机制。在本研究中,我们考察了企业异地办公对组织内部社交网络演变的影响。我们发现,非现场活动会导致组织内部网络的重新布线,但却存在令人惊讶的不对称性:非现场活动会刺激每个人建立更多的协作关系,但只有那些参加了非现场活动的人才会获得更多的关系。这些结果与以下概念是一致的:场外活动是一种直接干预措施,它侧重于参加者的社交互动,同时也是一种间接干预措施,它向每个人,甚至是那些没有参加的人传递协作价值的信号。尽管这些活动很受欢迎,但本文首次对其在促进员工协作方面的效果进行了数据分析。Offites 有助于员工了解谁知道什么、建立信任并促进员工之间的人际关系。本研究表明,非现场会议对组织的社交网络有双重影响:非现场会议促使公司中的每个人在非现场会议后发起更多的协作联系,而那些真正参加非现场会议的人则会吸引更多的协作联系请求。因此,非现场活动可以成为促进合作的有用工具--其网络增长的个人和他们所在的公司都能从中获益。
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引用次数: 0
Double‐edged stars: Michelin stars, reactivity, and restaurant exits in New York City 双刃星:米其林星级、反应能力和纽约市餐厅的退出
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-08-06 DOI: 10.1002/smj.3651
Daniel B. Sands
Research SummaryThis article develops a theoretical framework to explicate how third parties, who are not transactionally involved in a given exchange relationship, can promote or impede the creation and capture of value by influencing market actor beliefs and behaviors. I investigate these issues empirically through an abductive mixed‐method case study of the Michelin Guide's entry into New York City. An examination of two decades of the openings and closings of New York City's elite restaurants indicates that receiving a Michelin star corresponded to an increased likelihood of restaurant exit. Michelin stars appear to have fostered disruptions at recipients' upstream and downstream interfaces, which inhibited their ability to capture value. This ultimately underscores how value network reactivity to third‐party evaluations may lead to unintended consequences for firms.Managerial SummaryThis article explains how third‐party evaluators' reviews, ratings, and rankings can promote or impede the creation and capture of value. This occurs because third‐party evaluations engender reactions by those being evaluated, as well as reactions by other market actors such as competitors and exchange partners. I study these issues within the context of the Michelin Guide's entry into New York City, and my findings indicate that restaurants that received a Michelin star were more likely to close in subsequent years. Evidence suggests that intensified bargaining problems with landlords, suppliers, and employees, along with heightened consumer expectations, created new challenges for these Michelin‐starred restaurants, which ultimately made it more difficult for them to stay in business.
研究摘要本文建立了一个理论框架,阐述了不参与特定交换关系交易的第三方如何通过影响市场参与者的信念和行为来促进或阻碍价值的创造和获取。我通过对《米其林指南》进入纽约市的归纳式混合方法案例研究,对这些问题进行了实证调查。对二十年来纽约市精英餐厅的开业和倒闭情况进行的研究表明,获得米其林星级与餐厅退出的可能性增加相对应。米其林星级似乎助长了获得者上下游界面的混乱,抑制了他们获取价值的能力。这最终强调了价值网络对第三方评价的反应可能会给企业带来意想不到的后果。管理总结本文解释了第三方评价者的评论、评级和排名如何促进或阻碍价值的创造和获取。这是因为第三方评价会引起被评价者的反应,以及其他市场参与者(如竞争对手和交换伙伴)的反应。我以《米其林指南》进入纽约市为背景研究了这些问题,研究结果表明,获得米其林星级的餐厅在随后几年更有可能关闭。有证据表明,与房东、供应商和员工之间的讨价还价问题加剧,加上消费者期望的提高,给这些米其林星级餐厅带来了新的挑战,最终使它们更难继续经营下去。
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引用次数: 0
Resource reallocation across successive systemic innovations: How Rolls‐Royce shaped the evolution of the turbojet, turboprop, and turbofan 在连续的系统创新中重新分配资源:罗尔斯-罗伊斯公司如何塑造涡轮喷气发动机、涡轮螺旋桨发动机和涡轮风扇发动机的发展历程
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-08-05 DOI: 10.1002/smj.3655
Gino Cattani, Mariano Mastrogiorgio, Giuseppe Carignani
Research SummaryDespite the importance of resource reallocation in shaping a variety of strategic outcomes, strategy scholars have paid only limited attention to the processes by which firms reallocate their resources across successive systemic innovations. To explore these processes, we conducted an in‐depth historical case study on Rolls‐Royce's role in three distinct systemic innovations that marked the transition from piston engines to jet engines in the civil aviation industry: the turbojet, the turboprop, and the turbofan. The analysis helps explain how and why Rolls‐Royce's central role stemmed from its ability to reallocate existing non‐scale free organizational and technical resources. A key finding of this study is the identification of the horizontal transfer of functional modules as a critical process, especially during the incipient phase of a systemic innovation. The analysis also highlights the role that specific organizational arrangements, particularly a firm's integrative capabilities, have in shaping the effectiveness with which resources are reallocated.Managerial SummaryFocusing on resource reallocation is important to understand why some firms effectively reallocate their resources through successive systemic innovations while others cannot, even if they have similar resources and face the same environmental conditions. By delving into the technological aspects of aeroengine development and exploring why Rolls‐Royce had the capabilities to successfully integrate key functional modules across various modular levels, we clarify the relationship between technology and organization that underlies resource reallocation—a topic that has received only scant attention in the strategy literature.
研究摘要尽管资源重新配置在塑造各种战略结果方面非常重要,但战略学者对企业在连续的系统创新中重新配置资源的过程关注有限。为了探索这些过程,我们对罗尔斯-罗伊斯公司在三项不同的系统创新中所扮演的角色进行了深入的历史案例研究,这三项创新标志着民用航空工业从活塞发动机向喷气发动机的过渡:涡轮喷气发动机、涡轮螺旋桨发动机和涡轮风扇发动机。分析有助于解释罗尔斯-罗伊斯公司如何以及为何能够重新分配现有的非规模自由组织和技术资源,从而发挥核心作用。本研究的一个重要发现是将功能模块的横向转移确定为一个关键过程,尤其是在系统创新的萌芽阶段。分析还强调了特定的组织安排,尤其是企业的整合能力,在影响资源重新分配的有效性方面所起的作用。通过深入研究航空发动机研发的技术层面,并探讨为什么罗尔斯-罗伊斯公司有能力成功地将关键功能模块整合到不同的模块层面,我们阐明了技术与组织之间的关系,这种关系是资源重新配置的基础--这一话题在战略文献中很少受到关注。
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引用次数: 0
The competitive dynamics of strategic risk-taking, unethical behavior, and entry 战略冒险、不道德行为和进入市场的竞争态势
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-08-05 DOI: 10.1002/smj.3650
James Ostler
This article argues that strategic risk-taking in the form of unethical behavior can lead to successful entry and that this entry can drive incumbents to either adopt similar behavior or potentially be forced out of the market. Thus, entrepreneurs can introduce innovative, but socially destructive, behavior to a market and motivate its adoption by incumbents. Empirical support is found using a policy change in the liver transplant market to identify the use and adoption of unethical misrepresentation of patient health status. This article contributes to our understanding of entrepreneurial strategy as well as the competitive dynamics between entrants and incumbents in adopting new risky innovations and, in particular, unethical behaviors.
本文认为,以不道德行为为表现形式的战略性冒险可导致成功进入市场,而这种进入可促使在位者采取类似行为,或有可能被迫退出市场。因此,创业者可以将创新但具有社会破坏性的行为引入市场,并促使在位者采用这种行为。本文利用肝脏移植市场的政策变化,对不道德地歪曲病人健康状况的使用和采用进行了实证分析。这篇文章有助于我们理解创业战略,以及新进入者和在位者在采用新的风险创新,尤其是不道德行为时的竞争态势。
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引用次数: 0
Disentangling audiences' reactions to creative content and creative packaging 区分受众对创意内容和创意包装的反应
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-08-02 DOI: 10.1002/smj.3649
Davide C. Orazi, Pier Vittorio Mannucci
Research SummaryThis research addresses the tension of audiences often rejecting creative products despite creativity being foundational to organizational success. To better understand this issue, we take an abductive approach to disentangle the effects of creative content (how creative the core concept is) and creative packaging (how creatively the core concept is presented and visualized) while accounting for audiences' different expertise levels. Across two archival studies and a pre‐registered experiment, we find that both experts and general audiences react positively to creative content. However, reactions to creative packaging display greater variability: on average, experts react positively whereas general audiences react negatively. We find no interaction between the two variables. We discuss the theoretical implications of these findings for the literature.Managerial SummaryWhile creativity is foundational to organizational success, audiences often reject creative products. Across two archival studies and an experiment, we show how the effect of creativity on different audience's reception can be better understood when disentangling creative content (how creative the core concept is) from creative packaging (how creatively the core concept is presented and visualized). Our results suggest that companies should (a) invest more resources in developing products high in creative content—products that break current norms and are different from others—and (b) acknowledge that heavy investments into novel and visually groundbreaking packaging lend diminishing returns, particularly for general audiences: for the same level of quality a traditional (vs. creative) packaging yields more advantages.
研究摘要本研究探讨了受众经常拒绝创意产品的矛盾,尽管创意是组织成功的基础。为了更好地理解这个问题,我们采用了归纳法来区分创意内容(核心概念的创意程度)和创意包装(核心概念的创意呈现和可视化程度)的影响,同时考虑到受众不同的专业知识水平。通过两项档案研究和一项预先登记的实验,我们发现专家和普通受众都对创意内容做出了积极反应。然而,对创意包装的反应则表现出更大的差异性:平均而言,专家的反应是积极的,而普通受众的反应则是消极的。我们发现这两个变量之间没有相互作用。我们讨论了这些发现对相关文献的理论意义。管理总结虽然创意是组织成功的基础,但受众往往拒绝创意产品。通过两项档案研究和一项实验,我们展示了在将创意内容(核心概念的创意程度)与创意包装(核心概念的创意呈现和可视化程度)分开时,如何更好地理解创意对不同受众接受程度的影响。我们的研究结果表明,企业应该:(a)投入更多资源开发创意含量高的产品--打破现有规范、与众不同的产品;(b)认识到对新颖和视觉突破性包装的大量投资会带来收益递减,尤其是对普通受众而言:在同等质量水平下,传统(与创意)包装会产生更多优势。
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引用次数: 0
Do patent assets have a second life when startups fail? An analysis of the redeployment likelihood and mode of transfer 当初创企业倒闭时,专利资产还有第二次生命吗?重新部署的可能性和转让方式分析
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-08-01 DOI: 10.1002/smj.3644
Carlos J. Serrano, Rosemarie H. Ziedonis
Research SummaryEntrepreneurial firms are fertile sources of patented inventions. Yet little is known about what happens to patent assets when startups go out of business: Do the assets have a “second life” through redeployment to new owners? Based on 264 failed VC‐backed startups, we document an active market for the patents both as standalone assets and through co‐movement with inventors to the purchasing organization. We then model and test how the redeployment likelihood and mode of transfer is shaped by trading thickness in the secondary patent market and the degree to which asset value is firm‐specific and tied to the original venture. The study sheds new light on conditions that affect the redeployment of intangible assets and the abilities of startups to preserve value in liquidation.Managerial SummaryThe process of innovation naturally gives rise to failed attempts and abandoned projects. While prior studies document that disbanded ventures are important sources of human capital and learning spillovers, we are the first to document an active resale market for their patent assets. This study shines new light on conditions that affect the redeployment likelihood and mode of patent transfer, whether as standalone assets or through co‐mobility with an inventor to the purchasing organization. The evidence is based on 264 VC‐backed startups in the semiconductor, software, and medical device sectors. The formal model and empirical findings suggest that trading conditions in the secondary market not only affect the likelihood that patents originating from failed startups will be sold but also influence managerial incentives to retain inventors and preserve complementarities with the human capital.
研究摘要创业公司是专利发明的肥沃源泉。然而,人们对初创企业倒闭时专利资产的情况知之甚少:这些资产是否会通过重新部署给新的所有者而获得 "第二次生命"?基于 264 家风险投资支持的失败初创企业,我们记录了专利作为独立资产以及通过与发明人共同转移到购买机构而形成的活跃市场。然后,我们模拟并测试了二级专利市场的交易厚度以及资产价值的公司特定性和与原始风险企业的关联程度如何影响专利的重新部署可能性和转让模式。这项研究揭示了影响无形资产重新部署的条件以及初创企业在清算中保值的能力。以往的研究表明,解散的初创企业是人力资本和学习溢出效应的重要来源,而我们则首次发现了其专利资产的活跃转售市场。这项研究揭示了影响专利转让的重新部署可能性和模式的条件,无论是作为独立资产还是通过与发明人共同流动到购买机构。研究证据基于半导体、软件和医疗器械领域 264 家风险投资支持的初创企业。正式模型和实证研究结果表明,二级市场的交易条件不仅会影响失败初创企业的专利被出售的可能性,还会影响管理者留住发明人和保持与人力资本互补性的积极性。
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引用次数: 0
Competing with the platform: Complementor positioning and cross‐platform response to entry 与平台竞争:补充者定位和跨平台进入的对策
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-07-31 DOI: 10.1002/smj.3643
Aldona Kapacinskaite, Ahmadreza Mostajabi
Research SummaryThis study contrasts traditional entry dynamics with platform owner entry into a complementor market and examines cross‐platform complementor response to competition with the platform. Generalists experience low repositioning cost and are more likely to shift effort away, while specialists focus their effort on the focal platform. We examine Apple's “Files” app entry and find support for our hypotheses: generalists shift effort toward the competing platform, while specialists double down on the focal platform. Moreover, empirically comparing Apple's entry with that of other large firms, we find that only the platform owner elicits a strong complementor response. This article contributes to the competitive and corporate strategy literatures, underscoring how complementor heterogeneity affects cross‐platform allocation of effort when the platform owner becomes a competitor in complementor spaces.Managerial SummaryGiven the growing managerial and regulatory interest in competitive arenas on digital platforms, we analyze how firms respond to competition with the platform owner. We hypothesize that platform‐enabled firms (complementors) with an outside option—those who also operate on a different platform—reposition, while firms only focused on a single platform double down. Examining the case of the “Files” app on Apple's App Store, we find support for these predictions. We also study other large firm entries on App Store (by Microsoft and SanDisk), but do not observe a meaningful response by complementors. We describe how market entry by the platform owner differs from traditional entry and argue stakeholders may benefit from a deeper understanding of the unique nature of competing with a platform.
研究摘要本研究对比了传统的进入动态与平台所有者进入互补者市场的动态,并考察了跨平台互补者对与平台竞争的反应。通才的重新定位成本低,更有可能将精力转移到其他方面,而专才则将精力集中在焦点平台上。我们研究了苹果公司的 "Files "应用程序入口,发现它支持了我们的假设:通才将精力转向竞争平台,而专才则加倍努力于焦点平台。此外,通过对苹果公司与其他大型公司的进入进行实证比较,我们发现只有平台所有者才会引起强烈的互补者反应。本文强调了当平台所有者成为互补者空间的竞争者时,互补者的异质性如何影响跨平台的努力分配,为竞争和企业战略文献做出了贡献。我们假设,拥有外部选择权的平台企业(互补者)--那些同时在不同平台上运营的企业--会重新定位,而只专注于单一平台的企业则会加倍努力。通过研究苹果应用商店的 "文件 "应用,我们发现这些预测得到了支持。我们还研究了其他进入 App Store 的大型企业(微软和闪迪),但没有观察到互补者做出有意义的反应。我们描述了平台所有者进入市场与传统进入市场的不同之处,并认为利益相关者可以从更深入地了解与平台竞争的独特性中获益。
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引用次数: 0
More is (sometimes) merrier: Heterogeneity in demand spillovers and competition on a digital platform 多多益善:数字平台上需求溢出效应和竞争的异质性
IF 8.3 1区 管理学 Q1 BUSINESS Pub Date : 2024-07-25 DOI: 10.1002/smj.3647
Manav Raj
Research SummaryPlatforms create value by connecting users to complementors offering goods or services. Complementors compete on platforms but may also benefit each other by drawing demand to the platform, which may then “spillover” from one complementor to another. This tension raises the question: When are relationships between complementors competitive versus complementary? To help address this question, I apply theory on agglomeration‐driven demand spillovers to examine when on‐platform demand spillovers created by peer product launch are larger versus smaller. Studying the Spotify platform, I find spillovers are larger, and peer album release more beneficial to an artist, when the peer stimulates greater demand expansion, platform‐mediated inter‐complementor proximity is higher, and the artist benefits more from consumer learning. Findings extend literature on on‐platform competition and inform complementor strategy.Managerial SummaryOn digital platforms, complementor product launch may hurt peer performance by causing substitution or may benefit peer performance by drawing demand to the platform which may then “spillover” from the complementor to a peer. Studying the Spotify platform, I examine when such spillovers are larger versus smaller, shedding light on when peer product launch is beneficial versus detrimental for complementors competing on digital platforms. On Spotify, demand spillovers are larger, and peer album release more beneficial to an artist, when peer album release draws listeners to the platform, Spotify recommendations connect the artist to the peer, and the artist reaches new or unfamiliar listeners. The findings suggest that, on platforms featuring demand spillovers, complementors can take strategic actions to leverage spillovers and improve performance.
研究摘要平台通过将用户与提供商品或服务的互补者联系起来来创造价值。互补者在平台上竞争,但也可能通过将需求吸引到平台上而使彼此受益,然后需求可能从一个互补者 "溢出 "到另一个互补者。这种紧张关系提出了一个问题:互补者之间什么时候是竞争关系,什么时候是互补关系?为了帮助解决这个问题,我运用集聚驱动的需求溢出理论来研究同行产品发布所产生的平台上的需求溢出效应是大还是小。通过对 Spotify 平台的研究,我发现当同行刺激了更大的需求扩张、以平台为中介的互补者之间的接近程度更高、艺术家从消费者学习中获益更多的时候,溢出效应会更大,同行专辑的发布对艺术家更有利。研究结果扩展了有关平台竞争的文献,并为互补者的策略提供了参考。管理总结在数字平台上,互补者发布产品可能会造成替代,从而损害同行的业绩;也可能会将需求吸引到平台上,然后从互补者 "溢出 "到同行,从而有利于同行的业绩。通过对 Spotify 平台的研究,我考察了这种溢出效应的大小,从而揭示了同行产品的推出何时对在数字平台上竞争的互补者有利,何时对互补者不利。在 Spotify 平台上,当同行专辑发布将听众吸引到平台、Spotify 推荐将艺人与同行联系起来、艺人接触到新的或不熟悉的听众时,需求溢出效应会更大,同行专辑发布对艺人更有利。研究结果表明,在具有需求溢出效应的平台上,互补者可以采取战略行动来利用溢出效应并提高绩效。
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