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Competing for attention on digital platforms: The case of news outlets 在数字平台上争夺注意力:新闻机构的案例
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-05 DOI: 10.1002/smj.3600
Tim Meyer, Anna Kerkhof, Carmelo Cennamo, Tobias Kretschmer
Research SummaryPlatforms are often assumed to benefit firms, especially smaller ones, by facilitating access to a broader consumer base and increasing visibility. However, this logic relies on platforms” ability to match consumer preferences to complement characteristics. In addition to this matching mechanism, we posit that platforms also broker consumer attention towards complements, which then compete for this attention. We propose that this attention mechanism is particularly prominent in settings where complement characteristics cannot be observed ex‐ante, and argue that complementors' with larger scale and broader scope are better positioned to capture attention than smaller and less broad ones. We formalize and test this intuition in the context of news aggregators, highlighting the significance of complementors' ability to draw attention in evaluating their benefits from platform participation.Managerial SummarySmall firms are often assumed to benefit most from joining a platform to expand their market reach and visibility. However, this will only be the case if the main function of platforms is to match consumer preferences to product characteristics. We argue that platforms also direct attention towards some products at the expense of others on the platform. This “attention mechanism” is particularly important whenever product characteristics cannot be observed prior to consumption, and we propose that in such settings, larger scale and broader scope of products drive attention towards specific firms on the platform. We test these predictions in the context of online news aggregators, which feature news content by newspapers of different sizes and with different range of articles. We find that indeed large and generalist newspapers benefit most from being on a news aggregators, while small and focused newspapers perform better when they are not featured on the news aggregator at all.
研究摘要平台通常被认为有利于企业,尤其是小型企业,因为它有助于企业接触更广泛的消费者群体并提高知名度。然而,这种逻辑依赖于平台将消费者偏好与互补特征相匹配的能力。除了这种匹配机制外,我们还认为平台还能将消费者的注意力引导到互补品上,而互补品则会争夺消费者的注意力。我们认为,在无法事先观察到互补者特征的情况下,这种关注机制尤为突出,并认为与规模较小、范围较小的互补者相比,规模较大、范围较广的互补者更能抓住消费者的注意力。我们在新闻聚合器的背景下正式提出并检验了这一直觉,强调了补充者吸引注意力的能力在评估其从平台参与中获益的重要性。然而,只有当平台的主要功能是将消费者偏好与产品特性相匹配时,情况才会如此。我们认为,平台也会引导人们关注某些产品,而忽略平台上的其他产品。这种 "关注机制 "在消费前无法观察到产品特征的情况下尤为重要,我们认为在这种情况下,规模更大、范围更广的产品会促使人们关注平台上的特定企业。我们以在线新闻聚合平台为背景,对上述预测进行了检验,这些平台提供不同规模和不同文章范围的报纸的新闻内容。我们发现,大型和综合类报纸确实从新闻聚合平台上获益最多,而小型和重点类报纸如果没有出现在新闻聚合平台上,则表现更好。
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引用次数: 0
Porting learning from interdependencies back home: Performance implications of multihoming for complementors in platform ecosystems 把从相互依存关系中学到的知识带回家:多重归宿对平台生态系统中互补者性能的影响
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-02 DOI: 10.1002/smj.3601
Francisco Polidoro, Wei Yang
Research SummaryRecognizing the role of complementors in creating value in interdependent platform ecosystems, strategy research has recently started to examine performance heterogeneity across complementors. However, research has thus far focused on the performance implications of dynamics unfolding within a particular ecosystem. We take a step toward exploring influences that arise beyond the focal ecosystem by focusing conceptually on multihoming. We argue that multihoming to another platform produces learning benefits that enhance a complementor's performance on the home platform, especially when dealing with a high level of interdependencies and having greater similarity to other complements. We find supportive evidence in our analysis of open‐source software platforms between 2012 and 2018 and discuss implications for research on platform ecosystems, multihoming, and open‐source software.Managerial SummaryPrior studies viewed multihoming as an important strategy for complementors in platform ecosystems. However, little is known about the extent to which such expansion affects the performance of complementors on their home platforms. This study investigates this issue using data on software package complementors in a variety of platforms housed in GitHub, the world's largest repository of open‐source software. The findings show that following multihoming, a complementor experiences a performance improvement in the home platform even when compared to the performance change observed during the same period for another complementor with similar attributes but that remains in single‐homing. These findings underscore the strategic implications of multihoming as a significant driver of performance heterogeneity across complementors in platform ecosystems.
研究摘要认识到互补者在相互依存的平台生态系统中创造价值的作用,战略研究最近开始研究互补者之间的绩效异质性。然而,迄今为止的研究主要集中于特定生态系统内动态发展对绩效的影响。我们从多重归属的概念出发,朝着探索焦点生态系统之外的影响迈出了一步。我们认为,多平台迁移到另一个平台会产生学习效益,从而提高补充者在原平台上的表现,尤其是在处理高度相互依赖关系以及与其他补充者有更大相似性的情况下。我们在对 2012 年至 2018 年开源软件平台的分析中发现了支持性证据,并讨论了对平台生态系统、多重归属和开源软件研究的启示。然而,人们对这种扩张在多大程度上影响了补充者在母平台上的表现却知之甚少。本研究利用 GitHub(全球最大的开源软件库)中各种平台的软件包互补者数据,对这一问题进行了研究。研究结果表明,在多重归属之后,即使与另一个具有类似属性但仍处于单一归属状态的补充者在同一时期观察到的性能变化相比,补充者在原平台上的性能也会有所提高。这些发现强调了多重归属的战略意义,它是平台生态系统中互补者之间性能异质性的重要驱动因素。
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引用次数: 0
Getting heard? How employees learn to gain senior management attention in inclusive strategy processes 获得倾听?员工如何学会在包容性战略过程中赢得高级管理层的关注
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-27 DOI: 10.1002/smj.3602
Violetta Splitter, David Seidl, Richard Whittington
Recent trends toward inclusive strategy processes raise the issue of how employees acquire the discursive competence necessary to gain senior management attention. Building on the emergent dynamic attention‐based view's (DABV) emphasis on communicative interaction, we ethnographically track an inclusive strategy process in a large insurance company. We find that employees typically failed to gain CEO attention because they lacked the discursive competence to integrate their operational knowledge with the CEO's corporate themes. Employees acquired this competence by both experiential and vicarious learning. The CEO promoted employee learning more effectively by specific coaching than by generic coaching. We contribute primarily to the DABV by showing how interactions are sites for learning as well as communications and that communication channels can be both expandable and transparent.The benefits of increased employee inclusion in strategy processes depend upon participants being truly heard. This study of an inclusive strategy process in a large insurance company shows that top management attention to employee contributions cannot be assumed. Employees often fail to pitch ideas in a manner that top managers can work with. Employees learn to pitch ideas effectively both by receiving direct feedback from top management and by observing feedback on other employees' contributions. Top managers must also learn how to coach effectively, engaging with the specifics of employees' contributions rather than offering general advice. Designs for new inclusive strategy processes should include opportunities for top managers to improve their coaching and for employees to learn from both direct feedback and indirect observation.
最近,包容性战略流程的发展趋势提出了一个问题,即员工如何获得必要的话语能力,以赢得高级管理层的关注。基于新兴的动态注意力观点(DABV)对交流互动的强调,我们对一家大型保险公司的包容性战略过程进行了人种学跟踪。我们发现,员工通常无法获得首席执行官的关注,因为他们缺乏将自己的业务知识与首席执行官的企业主题相结合的话语能力。员工通过经验学习和模仿学习获得了这种能力。首席执行官通过具体指导比通过一般指导更有效地促进了员工的学习。我们对 DABV 的主要贡献在于展示了互动如何成为学习和沟通的场所,以及沟通渠道可以是可扩展的和透明的。这项对一家大型保险公司包容性战略流程的研究表明,不能假定高层管理者会关注员工的贡献。员工往往无法以高层管理者可以接受的方式提出想法。员工可以通过接受高层管理人员的直接反馈和观察其他员工的反馈意见,学习如何有效地提出想法。高层管理者还必须学会如何有效地指导员工,让他们参与到员工贡献的具体细节中,而不是提供一般性的建议。在设计新的包容性战略流程时,应为高层管理人员提供改进辅导的机会,并为员工提供从直接反馈和间接观察中学习的机会。
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引用次数: 0
A scientific approach to entrepreneurial decision‐making: Large‐scale replication and extension 创业决策的科学方法:大规模复制和推广
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-25 DOI: 10.1002/smj.3580
Arnaldo Camuffo, Alfonso Gambardella, Danilo Messinese, Elena Novelli, Emilio Paolucci, Chiara Spina
Research SummaryThis article runs a large‐scale replication of Camuffo and colleagues in 2020, involving 759 firms in four randomized control trials. The larger sample generates novel and more precise insights about the teachability and implications of a scientific approach in entrepreneurship. We observe a positive impact on idea termination and results that are consistent with a nonlinear effect on radical pivots, with treated firms running few over no or repeated pivots. We provide a theoretical interpretation of the empirical results: the scientific approach enhances entrepreneurs' efficiency in searching for viable ideas and raises their methodic doubt because, like scientists, they realize that there may be alternative scenarios from the ones that they theorize.Managerial SummaryThe findings of this article, based on four randomized control trials involving 759 firms, offer new insights into how entrepreneurial practices can benefit from a scientific approach to decision‐making. Key outcomes include an increase in the termination of ideas and a nuanced influence on the tendency to make strategy changes. Specifically, firms that adopted a scientific approach made a few strategic shifts, as opposed to either not changing or constantly changing their strategy. We suggest that this is due to the scientific approach helping entrepreneurs be more efficient when searching for valuable ideas, as well as being more careful in selecting those ideas.
研究摘要本文大规模复制了卡马福及其同事在 2020 年的研究成果,在四项随机对照试验中涉及 759 家公司。更大的样本为科学方法在创业中的可教性和影响提供了新颖、更准确的见解。我们观察到了科学方法对创意终止的积极影响,其结果与激进转向的非线性效应一致,即接受治疗的企业很少转向,而不转向或反复转向。我们对实证结果进行了理论解释:科学方法提高了创业者寻找可行想法的效率,并提高了他们对方法的怀疑,因为像科学家一样,他们意识到在他们理论化的想法之外,可能还有其他的方案。管理总结本文的研究结果基于四项随机对照试验,涉及 759 家公司,为创业实践如何从科学决策方法中获益提供了新的见解。主要成果包括提高了想法的终止率,以及对战略变化趋势的细微影响。具体来说,采用科学方法的企业只进行了几次战略转变,而不是不改变或不断改变战略。我们认为,这是由于科学方法帮助企业家更有效地寻找有价值的想法,并在选择这些想法时更加谨慎。
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引用次数: 0
Standing on the shoulders of science 站在科学的肩膀上
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-25 DOI: 10.1002/smj.3598
Joshua L. Krieger, Monika Schnitzer, Martin Watzinger
Research SummaryToday's innovations rely on scientific discoveries of the past, yet only some corporate R&D builds directly on scientific output. In this article, we analyze U.S. patents to investigate how firms generate value by building on prior art “closer” to science. We show that patent value is decreasing in distance‐to‐science. Overall, we find a science premium within firms ranging from 5.0 to 18.3%. If we allow for firm sorting into different modes of R&D based on their relative advantage, that is, when we do not control for firm fixed effects, we find an even larger science premium: patents building directly on scientific publications are 4.0–42.3% more valuable than patents in the same technology that are not directly based on science.Managerial SummaryBuilding on scientific research allows firms to capture significantly more value from their inventions. By analyzing U.S. patents and their linkages to scientific publications, our paper describes the relationship between invention “proximity” to the scientific literature and public firm valuations—as measured in abnormal stock market returns. Our findings indicate that patents building on science are 5.0–18.3% more valuable. If we account for variations in R&D strategies among firms, the premium becomes even larger, ranging from 4.0 to 42.3%. Further, the results show that the value‐enhancing benefits of integrating scientific insights into R&D are greater for firms with more experience building on science. Together, the results underscore the competitive advantages of using science as a foundation for corporate innovation.
研究摘要当今的创新依赖于过去的科学发现,但只有部分企业的研发直接建立在科学成果的基础上。在本文中,我们分析了美国专利,研究企业如何在 "更接近 "科学的现有技术基础上创造价值。我们发现,专利价值随与科学的距离递减。总体而言,我们发现企业内部存在 5.0% 到 18.3% 的科学溢价。如果我们考虑到企业根据其相对优势分为不同的研发模式,也就是说,当我们不控制企业固定效应时,我们会发现更大的科学溢价:直接建立在科学出版物基础上的专利比没有直接建立在科学基础上的相同技术专利的价值高出 4.0-42.3%。通过分析美国专利及其与科学出版物的联系,我们的论文描述了发明与科学文献的 "接近性 "与上市公司估值之间的关系--以股票市场的异常回报来衡量。我们的研究结果表明,建立在科学基础上的专利价值要高出 5.0-18.3%。如果考虑到企业间研发战略的差异,溢价会更大,从 4.0% 到 42.3% 不等。此外,研究结果表明,将科学见解融入研发的价值提升对于那些在科学基础上积累了更多经验的企业来说更大。总之,这些结果凸显了将科学作为企业创新基础的竞争优势。
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引用次数: 0
Collider bias in strategy and management research: An illustration using women CEO's effect on other women's career outcomes 战略与管理研究中的对撞机偏差:以女性首席执行官对其他女性职业成果的影响为例进行说明
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-20 DOI: 10.1002/smj.3588
Justin Frake, Andreas Hagemann, Jose Uribe
Research SummaryCollider bias can cause spurious correlations when researchers condition on a variable that is caused by—or shares a common cause with—both the outcome and the exposure variable. Despite its threat to inference, empirical research in strategy and management has largely overlooked the issue of collider bias. We distinguish colliders from other threats to identification and estimation and illustrate its importance with replications of published work suggesting that having a woman CEO reduces the career outcomes (compensation and representation) of other women executives. After accounting for collider bias, we find no evidence that women CEOs damage the career outcomes of other women in their organizations. We close by providing generalizable approaches to identify and mitigate the risk of collider bias in applied research.Managerial SummaryCollider bias is a type of statistical problem that can generate misleading results in empirical research. Although research in strategy and management has given substantial attention to other types of statistical problems, the issue of collider bias has not received sufficient scrutiny. We illustrate this point with replications of published work suggesting that having a woman CEO reduces the career outcomes of other women executives. After accounting for collider bias, we find no evidence that women CEOs damage the career outcomes of other women in their organizations. We provide advice for detecting and addressing collider bias in empirical research.
研究摘要当研究人员对一个由结果和暴露变量共同引起或与之有共同原因的变量设定条件时,对撞机偏差可能会导致虚假相关性。尽管对撞偏差对推论构成威胁,但战略和管理方面的实证研究在很大程度上忽视了对撞偏差问题。我们将对撞偏差与其他对识别和估计的威胁区分开来,并通过对已发表的研究成果的复制来说明其重要性,这些研究成果表明,女性首席执行官会降低其他女性高管的职业成果(薪酬和代表性)。在考虑了对撞机偏差后,我们发现没有证据表明女性首席执行官会损害组织中其他女性的职业成果。最后,我们提供了在应用研究中识别和降低对撞机偏差风险的通用方法。管理总结对撞机偏差是一种统计问题,会在实证研究中产生误导性结果。尽管战略与管理研究对其他类型的统计问题给予了大量关注,但对撞机偏差问题却没有得到足够的重视。我们通过复制已发表的研究成果来说明这一点,这些研究成果表明,女性首席执行官会降低其他女性高管的职业发展成果。在考虑了碰撞偏差之后,我们没有发现任何证据表明女性首席执行官会损害组织中其他女性的职业发展。我们为在实证研究中发现和解决碰撞偏差提供了建议。
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引用次数: 0
Interdiscursive struggles: Managing the co-existence of the conventional and open strategy discourse 话语间的斗争:管理传统与开放战略话语的共存
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-19 DOI: 10.1002/smj.3599
Theresa Langenmayr, David Seidl, Violetta Splitter
“Open strategy” is a new macro discourse on strategy that differs fundamentally from the conventional strategy discourse. In this paper, we examine how actors deal with the co-existence of the two discourses, given their conflicting nature. For this purpose, we draw on a longitudinal, in-depth case study of an international finance firm that introduced open strategy alongside the conventional strategy discourse that had shaped their strategy work in the past. We find that strategy actors deal with interdiscursive tensions by enacting meta-discursive practices that regulate the mobilization of the two strategy discourses. Furthermore, we identify power as an important driver and necessary resource in enacting these practices. With these findings, we contribute to the open strategy literature and the literature on organization and strategy discourse.
"开放战略 "是一种新的宏观战略论述,与传统战略论述有着本质区别。在本文中,我们将探讨在两种话语相互冲突的情况下,行动者如何处理这两种话语的共存问题。为此,我们对一家国际金融公司进行了深入的纵向案例研究,该公司在引入开放式战略的同时,也引入了过去影响其战略工作的传统战略话语。我们发现,战略行动者通过元话语实践来调节两种战略话语的动员,从而处理了话语间的紧张关系。此外,我们还发现权力是实施这些实践的重要驱动力和必要资源。通过这些发现,我们为开放战略文献以及组织和战略话语文献做出了贡献。
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引用次数: 0
How does worker mobility affect business adoption of a new technology? The case of machine learning 员工流动性如何影响企业对新技术的采用?机器学习案例
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-10 DOI: 10.1002/smj.3595
Ruyu Chen, Natarajan Balasubramanian, Chris Forman
Research SummaryWe investigate how worker mobility influences the adoption of a new technology using state‐level changes to the enforceability of noncompete agreements as an exogenous shock to worker mobility. Using data on over 153,000 establishments from 2010 and 2018, we find that changes that facilitate worker movements are associated with a significant decline in the likelihood of adoption of machine learning. Moreover, we find that the magnitude of decline depends upon the size of the establishment, the extent of predictive analytics adoption in its industry, and the number of large establishments in the same industry‐location. These results are consistent with the view that increases in outward worker mobility increase costs for adoption of a new technology that involves significant downstream investments in the early years of its diffusion.Managerial SummarySuccessful business adoption of new technologies such as machine learning requires skilled workers with experience in implementing those technologies. In the early years of technology diffusion workers in early adopting businesses typically acquire these skills through on‐the‐job learning that is paid for by the adopter. So, if such early adopters face an increased risk of those skilled workers quitting, then their incentives to adopt the technology decrease. We examine this possibility using changes in noncompete enforceability as a proxy for changes in worker mobility and find that the likelihood of adopting machine learning decreases as the risk of worker mobility increases, particularly for larger establishments, establishments in industries where adoption may be more beneficial and in locations with many large competing establishments.
研究摘要我们利用州一级对竞业禁止协议可执行性的改变作为工人流动性的外生冲击,研究了工人流动性如何影响新技术的采用。利用 2010 年至 2018 年超过 153,000 家企业的数据,我们发现,促进工人流动的变化与采用机器学习的可能性显著下降有关。此外,我们还发现,下降的幅度取决于企业的规模、其所在行业采用预测分析技术的程度以及同一行业地点大型企业的数量。这些结果与以下观点相一致,即工人向外流动性的增加会增加采用新技术的成本,因为在新技术推广的最初几年,需要大量的下游投资。管理总结企业要成功采用机器学习等新技术,需要有实施这些技术经验的熟练工人。在技术推广的最初几年,早期采用技术的企业的员工通常是通过在职学习获得这些技能的,学习费用由采用者支付。因此,如果这些早期采用者面临这些熟练工人辞职的风险增加,那么他们采用技术的积极性就会降低。我们用竞业禁止的可执行性的变化来替代工人流动性的变化,对这种可能性进行了研究,结果发现,随着工人流动风险的增加,采用机器学习的可能性也会降低,尤其是对于规模较大的企业、采用机器学习可能更有利的行业中的企业以及有许多大型竞争企业的地区。
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引用次数: 0
When do startups scale? Large-scale evidence from job postings 初创企业何时扩大规模?来自招聘信息的大规模证据
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-07 DOI: 10.1002/smj.3596
Saerom (Ronnie) Lee, J. Daniel Kim
Scaling at the right time is a crucial challenge for startups. Conceptualizing “scaling” as the entrepreneurial process of acquiring and committing resources to implement the core business idea and expand the customer base, this study examines how scaling early may decrease imitation risk at the expense of increasing commitment risk. As startups typically hire managers and sales personnel when they begin to scale, we propose that this timing can be empirically measured by when startups first post these jobs. Leveraging a dataset of job postings, we find that early scalers are more likely to fail, but no evidence of a countervailing benefit in terms of successful exit. Additional analyses suggest that the commitment risk in scaling early outweighs the benefit of reducing imitation risk.
适时扩大规模是初创企业面临的一项重要挑战。本研究将 "扩大规模 "概念化为获取和投入资源以实施核心业务理念并扩大客户群的创业过程,探讨了早期扩大规模如何以增加承诺风险为代价降低模仿风险。由于初创企业通常会在开始扩大规模时雇佣经理和销售人员,我们建议可以通过初创企业首次发布这些职位的时间来衡量这一时机。利用招聘信息的数据集,我们发现早期扩大规模者更有可能失败,但没有证据表明在成功退出方面有相反的好处。其他分析表明,早期扩大规模的承诺风险大于降低模仿风险的好处。
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引用次数: 0
Introducing machine-learning-based data fusion methods for analyzing multimodal data: An application of measuring trustworthiness of microenterprises 引入基于机器学习的数据融合方法来分析多模态数据:测量微型企业可信度的应用
IF 8.3 1区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-05 DOI: 10.1002/smj.3597
Xueming Luo, Nan Jia, Erya Ouyang, Zheng Fang
Multimodal data, comprising interdependent unstructured text, image, and audio data that collectively characterize the same source, with video being a prominent example, offer a wealth of information for strategy researchers. We emphasize the theoretical importance of capturing the interdependencies between different modalities when evaluating multimodal data. To automate the analysis of video data, we introduce advanced deep machine learning and data fusion methods that comprehensively account for all intra- and inter-modality interdependencies. Through an empirical demonstration focused on measuring the trustworthiness of grassroots sellers in live streaming commerce on Tik Tok, we highlight the crucial role of interpersonal interactions in the business success of microenterprises. We provide access to our data and algorithms to facilitate data fusion in strategy research that relies on multimodal data.
多模态数据由相互依存的非结构化文本、图像和音频数据组成,这些数据共同描述了同一来源的特征,视频就是一个突出的例子,为策略研究人员提供了丰富的信息。我们强调在评估多模态数据时捕捉不同模态之间相互依存关系的理论重要性。为了实现视频数据分析的自动化,我们引入了先进的深度机器学习和数据融合方法,全面考虑所有模态内和模态间的相互依存关系。我们通过实证演示,重点衡量了 Tik Tok 上直播流媒体商务中草根卖家的可信度,突出了人际互动在微型企业商业成功中的关键作用。我们提供数据和算法的访问权限,以促进依赖多模态数据的战略研究中的数据融合。
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引用次数: 0
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Strategic Management Journal
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