Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309734
Mirco Moencks, E. Roth, T. Bohné
In production systems, manual tasks need to be considered more than the sum of repetitive sub-tasks which can simply be taken over by autonomous systems. Despite technological advances in automation, the presence of human operators remains essential on future shop floors. Consequently, it is of interest for manufacturing organizations how cyber-physical operator assistance systems (C.O.A.S.) can augment skills of operators on the shop floor. However, there is a limited understanding of how relevant stakeholders in manufacturing organizations assess the suitability of COAS. This is crucial in so far as the adoption of COAS significantly depends on the approval of stakeholders throughout the respective manufacturing organization. This paper explores how stakeholders in manufacturing organizations assess the role of COAS on future shop floors. This is realized by conducting an exploratory, multi-method, qualitative study encompassing interviews of executives, instructors, and operators. Additionally, the study incorporates ethnographic observations in industrial education. A result of the study is that informants expect COAS to be promising for manufacturing organizations if systems augment cognitive abilities of operators, rather than their physical abilities.
{"title":"Cyber-Physical Operator Assistance Systems in Industry: Cross-Hierarchical Perspectives on Augmenting Human Abilities","authors":"Mirco Moencks, E. Roth, T. Bohné","doi":"10.1109/IEEM45057.2020.9309734","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309734","url":null,"abstract":"In production systems, manual tasks need to be considered more than the sum of repetitive sub-tasks which can simply be taken over by autonomous systems. Despite technological advances in automation, the presence of human operators remains essential on future shop floors. Consequently, it is of interest for manufacturing organizations how cyber-physical operator assistance systems (C.O.A.S.) can augment skills of operators on the shop floor. However, there is a limited understanding of how relevant stakeholders in manufacturing organizations assess the suitability of COAS. This is crucial in so far as the adoption of COAS significantly depends on the approval of stakeholders throughout the respective manufacturing organization. This paper explores how stakeholders in manufacturing organizations assess the role of COAS on future shop floors. This is realized by conducting an exploratory, multi-method, qualitative study encompassing interviews of executives, instructors, and operators. Additionally, the study incorporates ethnographic observations in industrial education. A result of the study is that informants expect COAS to be promising for manufacturing organizations if systems augment cognitive abilities of operators, rather than their physical abilities.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128415895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309895
Asma Mahgoub, Pilsung Choe
Guide road signs are used to help drivers. These signs should be designed properly and provided effectively to maximize the transmitted information in a short time in driving. The design of guide road signs should be made carefully when multi-languages are used, which is the case of Qatar. To compare the preference of a guide road sign design between different language speakers, an online survey was conducted. Participants rated a design using a 7-Likert scale. They preferred road signs having a background of different colors and a vertical text layout. A group t-test was conducted for comparisons between native Arabic speakers and international speakers whose native language is not Arabic. The results showed that there is no significant difference between the two groups. Based on the result, the proposed design can be effectively used for all drivers regardless of their native language in Qatar.
{"title":"Comparing Design Preference of Guide Road Signs by Native Arabic Speakers and International Speakers in the State of Qatar","authors":"Asma Mahgoub, Pilsung Choe","doi":"10.1109/IEEM45057.2020.9309895","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309895","url":null,"abstract":"Guide road signs are used to help drivers. These signs should be designed properly and provided effectively to maximize the transmitted information in a short time in driving. The design of guide road signs should be made carefully when multi-languages are used, which is the case of Qatar. To compare the preference of a guide road sign design between different language speakers, an online survey was conducted. Participants rated a design using a 7-Likert scale. They preferred road signs having a background of different colors and a vertical text layout. A group t-test was conducted for comparisons between native Arabic speakers and international speakers whose native language is not Arabic. The results showed that there is no significant difference between the two groups. Based on the result, the proposed design can be effectively used for all drivers regardless of their native language in Qatar.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128369551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309955
Xueyu Meng, Huiying Cao, Muhammad Rashid Bhatti, Zhiqiang Cai
In this paper, we propose an evolutionary game model of epidemic vaccination strategies considering neutral strategy on the homogeneous network. By establishing a state layer and a strategy layer for each individual in the network, we conduct an evolutionary game analysis of epidemic vaccination strategies. Firstly, we take into account various factors such as vaccination effectiveness, government subsidy rate, treatment discount rate, vaccination cost and treatment cost based on the traditional SIR model. We fully analyze various risk factors affecting vaccination. In the strategy layer, we introduce a new neutral strategy. Then, we analyze the proportion of individuals and game benefit of each strategy and use the mean field theory to establish a dynamic equation based on the proposed model. Simulation results show that in order to increase the number of individuals vaccinated when the network evolution is stable, the vaccination effectiveness should be increased and vaccination cost should be reduced. For government decision making, choosing the appropriate vaccination cost determines whether the network evolves towards vaccination strategy.
{"title":"Evolutionary Analysis of Vaccination Strategies for Infectious Diseases Considering Neutral Strategy","authors":"Xueyu Meng, Huiying Cao, Muhammad Rashid Bhatti, Zhiqiang Cai","doi":"10.1109/IEEM45057.2020.9309955","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309955","url":null,"abstract":"In this paper, we propose an evolutionary game model of epidemic vaccination strategies considering neutral strategy on the homogeneous network. By establishing a state layer and a strategy layer for each individual in the network, we conduct an evolutionary game analysis of epidemic vaccination strategies. Firstly, we take into account various factors such as vaccination effectiveness, government subsidy rate, treatment discount rate, vaccination cost and treatment cost based on the traditional SIR model. We fully analyze various risk factors affecting vaccination. In the strategy layer, we introduce a new neutral strategy. Then, we analyze the proportion of individuals and game benefit of each strategy and use the mean field theory to establish a dynamic equation based on the proposed model. Simulation results show that in order to increase the number of individuals vaccinated when the network evolution is stable, the vaccination effectiveness should be increased and vaccination cost should be reduced. For government decision making, choosing the appropriate vaccination cost determines whether the network evolves towards vaccination strategy.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129897688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309916
F. Lestari, Hertina, Lusiana Ritia, Irsan N. Riandika, Ahmad Mas'ari
Indonesia has the largest number of Muslims in the world. Consequently, the halal product market has a high demand from customers. In addition, Halal Brand image is one of the company’s strategies to attract many consumers. The purpose of this study is to measure the impact of halal labeling on brand image. The case study of this research was conducted in Indonesia by making cosmetic products that have halal labeling. This research used quantitative methods with a structural equation modeling approach and has 200 sample data. The results of this study found that the performance of the halal labeling had a significant effect on the brand image of halal product cosmetics of 97.4%. The implication of this research shows that the inclusion of halal labeling on cosmetic products has a good effect on brand image. Further research is suggested to conduct a study of product name selection to implement the concept of halal on the product. It aims to increase consumer confidence in buying cosmetic products.
{"title":"Impact of Halal Labeling on Brand Image on Cosmetic Product","authors":"F. Lestari, Hertina, Lusiana Ritia, Irsan N. Riandika, Ahmad Mas'ari","doi":"10.1109/IEEM45057.2020.9309916","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309916","url":null,"abstract":"Indonesia has the largest number of Muslims in the world. Consequently, the halal product market has a high demand from customers. In addition, Halal Brand image is one of the company’s strategies to attract many consumers. The purpose of this study is to measure the impact of halal labeling on brand image. The case study of this research was conducted in Indonesia by making cosmetic products that have halal labeling. This research used quantitative methods with a structural equation modeling approach and has 200 sample data. The results of this study found that the performance of the halal labeling had a significant effect on the brand image of halal product cosmetics of 97.4%. The implication of this research shows that the inclusion of halal labeling on cosmetic products has a good effect on brand image. Further research is suggested to conduct a study of product name selection to implement the concept of halal on the product. It aims to increase consumer confidence in buying cosmetic products.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130692925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309870
Shweta Agarwal, U. Goel, Shailendra Kumar
Technological advancements accompanied with the gradual decrease in the cost of communication systems have ensured that the humankind is constantly bombarded with the information from around the world. Internet has become Information Super Highway on which any information travels with a lightning speed and easily permeates into all spheres of life. Capital markets also prosper on information and the information revolution has transformed these markets. This paper attempts to investigate the impact of information diffused through the news media on the stock markets of an emerging economy, with evidences from India.
{"title":"News media sentiments and Stock markets: the Indian perspective","authors":"Shweta Agarwal, U. Goel, Shailendra Kumar","doi":"10.1109/IEEM45057.2020.9309870","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309870","url":null,"abstract":"Technological advancements accompanied with the gradual decrease in the cost of communication systems have ensured that the humankind is constantly bombarded with the information from around the world. Internet has become Information Super Highway on which any information travels with a lightning speed and easily permeates into all spheres of life. Capital markets also prosper on information and the information revolution has transformed these markets. This paper attempts to investigate the impact of information diffused through the news media on the stock markets of an emerging economy, with evidences from India.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128964806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309809
J. Baschin, T. Huth, T. Vietor
The development of modern products in mechanical engineering is characterized by a high degree of individuality. Different boundary conditions (project context) such as team size or budget result in a wide variety of development projects. The project leader is confronted with the challenge of selecting the suitable project management methods in order to ensure an effective development of the product. However, in most cases, the selected methods are not directly applicable. Therefore, the methods have to be tailored to the specific project context. In addition, project management methods have to be considered adequately in process planning for a problem-free execution. Hence, this paper presents an approach for a methodology to support the project leader in selecting and tailoring project management methods and project processes. Finally, the methods can be integrated into the project process in an appropriate way.
{"title":"An Approach for Systematic Planning of Project Management Methods and Project Processes in Product Development","authors":"J. Baschin, T. Huth, T. Vietor","doi":"10.1109/IEEM45057.2020.9309809","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309809","url":null,"abstract":"The development of modern products in mechanical engineering is characterized by a high degree of individuality. Different boundary conditions (project context) such as team size or budget result in a wide variety of development projects. The project leader is confronted with the challenge of selecting the suitable project management methods in order to ensure an effective development of the product. However, in most cases, the selected methods are not directly applicable. Therefore, the methods have to be tailored to the specific project context. In addition, project management methods have to be considered adequately in process planning for a problem-free execution. Hence, this paper presents an approach for a methodology to support the project leader in selecting and tailoring project management methods and project processes. Finally, the methods can be integrated into the project process in an appropriate way.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123009111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309951
Wen Wang, Hao Hu, JiaChun Zhang, Zhenzhong Hu
This study analyses the characteristics and theoretical basis of green building maintenance system (GBMS) and proposes a digital twin(DT)-based framework for GBMS (DT-GBMS). This framework helps operation teams solve the problem of insufficient informatization and automatic management ability of green building maintenance. Besides, the structure of DT-GBMS is designed in detail according to practical usage. Finally, a prototype based on Bentley Systems software is developed by using 3D laser scanner and sensors to verify the feasibility of the proposed framework. The results indicate that the DT-GBMS can reflect the accurate and real-time status of green buildings and is able to improve the efficiency of green building maintenance by automatic management.
{"title":"Digital Twin-based Framework for Green Building Maintenance System","authors":"Wen Wang, Hao Hu, JiaChun Zhang, Zhenzhong Hu","doi":"10.1109/IEEM45057.2020.9309951","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309951","url":null,"abstract":"This study analyses the characteristics and theoretical basis of green building maintenance system (GBMS) and proposes a digital twin(DT)-based framework for GBMS (DT-GBMS). This framework helps operation teams solve the problem of insufficient informatization and automatic management ability of green building maintenance. Besides, the structure of DT-GBMS is designed in detail according to practical usage. Finally, a prototype based on Bentley Systems software is developed by using 3D laser scanner and sensors to verify the feasibility of the proposed framework. The results indicate that the DT-GBMS can reflect the accurate and real-time status of green buildings and is able to improve the efficiency of green building maintenance by automatic management.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126303133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309983
Thammarsat Visutarrom, T. Chiang, A. Konak, S. Kulturel-Konak
In power systems, economic dispatch (ED) deals with the power allocation of power generation units to meet the power demand and minimize the cost. Many metaheuristics have been proposed to solve the ED problem with promising results. However, the performance of these algorithms might be sensitive to their parameter settings, and parameter tuning requires considerable effort. In this paper, a reinforcement learning (RL)-based differential evolution (DE) is proposed to solve the ED problem. We develop an RL mechanism to adaptively set two critical parameters, crossover rate (CR) and scaling factor (F), of DE. The performance of the proposed RLDE is compared with the canonical DE and several algorithms in the literature using three test systems. Our algorithm shows good solution quality and strong robustness.
{"title":"Reinforcement Learning-Based Differential Evolution for Solving Economic Dispatch Problems","authors":"Thammarsat Visutarrom, T. Chiang, A. Konak, S. Kulturel-Konak","doi":"10.1109/IEEM45057.2020.9309983","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309983","url":null,"abstract":"In power systems, economic dispatch (ED) deals with the power allocation of power generation units to meet the power demand and minimize the cost. Many metaheuristics have been proposed to solve the ED problem with promising results. However, the performance of these algorithms might be sensitive to their parameter settings, and parameter tuning requires considerable effort. In this paper, a reinforcement learning (RL)-based differential evolution (DE) is proposed to solve the ED problem. We develop an RL mechanism to adaptively set two critical parameters, crossover rate (CR) and scaling factor (F), of DE. The performance of the proposed RLDE is compared with the canonical DE and several algorithms in the literature using three test systems. Our algorithm shows good solution quality and strong robustness.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127220498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309897
G. Schuh, A. Gützlaff, S. Cremer, Jannik Lammersmann, Yuan Liu
Subscription business models are increasingly gaining attention in the manufacturing industry. By consequently focusing on solving the customers’ problems instead of focusing on products, machine manufacturers may establish a long-term relationship with their customers and gain a stronger competitive position. In order to be successful, the business model needs to include the ability for continuous innovation and thus steadily increase the customers’ benefits. At the same time, the introduction of a new business model comes along with a complex set of implications for the provider’s organization. Literature suggests that mutual dependencies between the provider’s business model, its organization and customers exist. Yet no management model so far is able to illustrate the complexity of these interdependencies in subscription models. The presented work intends to do so by including both the direct interdependencies between business models and organizations as well as indirect interdependencies which are caused by continuous innovation of offers and customer interactions. The model serves manufacturers of the machinery and equipment industry as an organizational guideline in managing subscription business models.
{"title":"Business Model and Organization – Interdependencies for Customer-Centric Continuous Innovation in Subscription Business","authors":"G. Schuh, A. Gützlaff, S. Cremer, Jannik Lammersmann, Yuan Liu","doi":"10.1109/IEEM45057.2020.9309897","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309897","url":null,"abstract":"Subscription business models are increasingly gaining attention in the manufacturing industry. By consequently focusing on solving the customers’ problems instead of focusing on products, machine manufacturers may establish a long-term relationship with their customers and gain a stronger competitive position. In order to be successful, the business model needs to include the ability for continuous innovation and thus steadily increase the customers’ benefits. At the same time, the introduction of a new business model comes along with a complex set of implications for the provider’s organization. Literature suggests that mutual dependencies between the provider’s business model, its organization and customers exist. Yet no management model so far is able to illustrate the complexity of these interdependencies in subscription models. The presented work intends to do so by including both the direct interdependencies between business models and organizations as well as indirect interdependencies which are caused by continuous innovation of offers and customer interactions. The model serves manufacturers of the machinery and equipment industry as an organizational guideline in managing subscription business models.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127457374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-14DOI: 10.1109/IEEM45057.2020.9309864
Hou-ping Tian, Shuang Zheng, Chun-fang Jiang, Chang-xian Liu
B2C platform, who provides unprecedented opportunities to enterprises to directly access to the customers, often has resale channel and direct channel simultaneously. In resale channel it purchases the products from the manufacturer and then resells them to the customers; in direct channel it offers the platform to the manufacturer to sell directly and charges the manufacturer a proportion of fees. Since products sell via both channels, a challenging problem to B2C platform is that when should it implement equal pricing strategy (i.e., the retail price equals to the direct selling price) or free pricing strategy (they set the prices respectively). We compare the pricing strategies by using game-theoretical model. Analyses show two interesting findings: Firstly, equal pricing strategy can mitigate channel conflict; however, it does not necessarily increase B2C platform’s profits. Secondly, the choice of pricing strategy is affected by the customers’ channel preference: B2C platform prefers equal pricing strategy only when customers are resale channel oriented; otherwise it prefers free pricing strategy. However, to the manufacturer, it always prefers free pricing strategy and enjoys the freedom.
{"title":"Equal Pricing or Free Pricing? The Pricing Strategies of B2C Platform","authors":"Hou-ping Tian, Shuang Zheng, Chun-fang Jiang, Chang-xian Liu","doi":"10.1109/IEEM45057.2020.9309864","DOIUrl":"https://doi.org/10.1109/IEEM45057.2020.9309864","url":null,"abstract":"B2C platform, who provides unprecedented opportunities to enterprises to directly access to the customers, often has resale channel and direct channel simultaneously. In resale channel it purchases the products from the manufacturer and then resells them to the customers; in direct channel it offers the platform to the manufacturer to sell directly and charges the manufacturer a proportion of fees. Since products sell via both channels, a challenging problem to B2C platform is that when should it implement equal pricing strategy (i.e., the retail price equals to the direct selling price) or free pricing strategy (they set the prices respectively). We compare the pricing strategies by using game-theoretical model. Analyses show two interesting findings: Firstly, equal pricing strategy can mitigate channel conflict; however, it does not necessarily increase B2C platform’s profits. Secondly, the choice of pricing strategy is affected by the customers’ channel preference: B2C platform prefers equal pricing strategy only when customers are resale channel oriented; otherwise it prefers free pricing strategy. However, to the manufacturer, it always prefers free pricing strategy and enjoys the freedom.","PeriodicalId":226426,"journal":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122588809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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