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Social robot-delivered customer-facing services: an assessment of the experience 社交机器人提供面向客户的服务:对体验的评估
Pub Date : 2023-01-26 DOI: 10.1080/02642069.2022.2163995
Santiago Forgas-Coll, R. Huertas-García, Antonio Andriella, G. Alenyà
ABSTRACT The ability to install social intelligence protocols in robots in order for them to exhibit conversational skills has made them ideal tools for delivering services with a high cognitive and low emotional load. Little is known about how this capability influences the customer experience and the intention to continue receiving these services. Experiences were assessed in a study simulating customer-facing service delivery, and the constructs of the technology readiness index and stated gender were analysed as possible moderators in a quasi-experiment. Hedonic quality was the most relevant factor explaining attitude, and attitude explained intention to use as well as social influence. As for the constructs of technological readiness and gender, optimism and innovativeness seem to be the most likely candidates for moderating the other variables. The most optimistic and the most innovative route would be for the main actors to continue adapting to social robot technology in the future.
在机器人中安装社交智能协议以使其展示会话技能的能力使其成为提供高认知负荷和低情感负荷服务的理想工具。对于这种功能如何影响客户体验和继续接受这些服务的意图,我们知之甚少。在一项模拟面向客户的服务交付的研究中评估了体验,并在准实验中分析了技术准备指数和陈述性别的结构作为可能的调节因素。享乐品质是解释态度的最相关因素,态度解释使用意向和社会影响。至于技术准备和性别的结构,乐观和创新似乎是最有可能缓和其他变量的候选人。最乐观和最具创新性的路线将是主要参与者在未来继续适应社交机器人技术。
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引用次数: 4
Curvilinear relationship between customer engagement and responses to service failures 顾客参与与服务失败反应之间的曲线关系
Pub Date : 2023-01-25 DOI: 10.1080/02642069.2022.2164273
Yun-na Park, Taeshik Gong
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引用次数: 4
My new financial companion! non-linear understanding of Robo-advisory service acceptance 我的新财务伙伴!机器人咨询服务接受度的非线性理解
Pub Date : 2023-01-18 DOI: 10.1080/02642069.2022.2161528
Eugene Cheng-Xi Aw, T. Zha, Stephanie Hui-Wen Chuah
ABSTRACT Robo-advisory services are gaining traction and could usher in the next cycle of disruptive change in the financial services industry. Yet, many are reticent to embrace this service innovation for their wealth management. This study probes this phenomenon by examining the interplay among technology characteristics (i.e. performance expectancy, effort expectancy, and perceived security), human-like characteristics (i.e. perceived autonomy, perceived intelligence, and perceived anthropomorphism), and consumer characteristics (i.e. financial literacy and affinity for technology interaction) to explain the acceptance of robo-advisory services. For this purpose, a fuzzy set qualitative comparative analysis and an artificial neural network analysis were performed to uncover the interdependency and complexity of the proposed variables, based on 375 responses collected through a large consumer panel survey in China. The findings revealed the presence of six configurations conducive for high acceptance of robo-advisory services, with perceived anthropomorphism and a combination of perceived effort expectancy and perceived security identified as core conditions. Moreover, according to the artificial neural network analysis, perceived intelligence is the most important determinant of robo-advisory service acceptance. This study challenges the conventional linear and symmetric perspective adopted in prior research.
机器人咨询服务正获得越来越多的关注,并可能引领金融服务业的下一个颠覆性变革周期。然而,许多人不愿将这种服务创新用于他们的财富管理。本研究通过考察技术特征(即绩效预期、努力预期和感知安全性)、类人特征(即感知自主性、感知智能和感知拟人化)和消费者特征(即金融素养和对技术交互的亲和力)之间的相互作用来探讨这一现象,以解释人们对机器人咨询服务的接受程度。为此,本文采用模糊集定性比较分析和人工神经网络分析方法,通过对中国大型消费者小组调查收集的375个反馈,揭示了所提出变量的相互依赖性和复杂性。调查结果显示,存在六种有助于高度接受机器人咨询服务的配置,其中感知拟人化、感知努力预期和感知安全的组合被确定为核心条件。此外,根据人工神经网络分析,感知智能是机器人咨询服务接受度的最重要决定因素。本研究挑战了以往研究中采用的传统线性和对称视角。
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引用次数: 8
Workplace bullying, psychological distress, job performance and employee creativity: the moderating effect of psychological resilience 职场欺凌、心理困扰、工作绩效与员工创造力:心理弹性的调节作用
Pub Date : 2023-01-10 DOI: 10.1080/02642069.2022.2147514
Elham Anasori, Glauco De Vita, Kemal Gürkan Küçükergin
ABSTRACT This study tests a model exploring the direct effect of workplace bullying on employee creativity and performance using psychological distress as the mediator and psychological resilience as the moderator based on the JD-R theory. PLS-SEM was applied to analyze data collected from both employees and supervisors of 4 – and 5-star hotels. The main findings reveal that workplace bullying affects employee creativity negatively, and psychological distress positively. While psychological distress has a negative effect on employee creativity, the latter exerts a significantly positive effect on job performance. Resilience moderates the relationships between workplace bullying and employee creativity, and psychological distress and employee creativity. This study makes a significant, original contribution to the hospitality literature as it is the first to investigate the moderator role of psychological resilience on employee creativity and performance in reaction to bullying behavior.
摘要本研究基于JD-R理论,以心理困扰为中介,心理弹性为调节因子,检验了职场欺凌对员工创造力和绩效的直接影响模型。应用PLS-SEM分析了从四星级和五星级酒店的员工和主管收集的数据。研究发现,职场欺凌对员工创造力有负向影响,对员工心理困扰有正向影响。心理困扰对员工创造力有负向影响,而后者对工作绩效有显著的正向影响。弹性调节职场欺凌与员工创造力、心理困扰与员工创造力之间的关系。本研究对酒店管理文献做出了重要的原创贡献,因为它首次探讨了心理弹性对员工应对欺凌行为时的创造力和绩效的调节作用。
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引用次数: 9
Test of a sequential mediation model of green management innovation 绿色管理创新的顺序中介模型检验
Pub Date : 2023-01-09 DOI: 10.1080/02642069.2022.2164274
Osman M. Karatepe, K. Dahleez, Tahani Jaffal, M. Aboramadan
ABSTRACT Drawing from servant leadership, organizational support, and conservation of resources theories, our paper tests a sequential model of green management innovation (GMI). Specifically, our paper assesses: (a) the effect of green servant leadership (GSL) on GMI; (b) perceived organizational support for the environment (OSE) as a mediator between GSL and GMI; (c) green knowledge sharing as a mediator of the link between GSL and GMI; and (d) perceived OSE and green knowledge sharing as the sequential mediators linking GSL to GMI. Data were collected in different service settings. The results from structural equation modeling reveal that perceived OSE and green knowledge sharing serially and completely mediate the effect of GSL on GMI. In an environment where there are GSL practices, employees have favorable perceptions of OSE and display green knowledge sharing behaviors to boost GMI. The authors discuss the aforesaid findings and offer implications for managers and future research.
本文从服务型领导、组织支持和资源保护理论出发,对绿色管理创新(GMI)的序列模型进行了检验。具体而言,本文评估了:(a)绿色服务型领导(GSL)对GMI的影响;(b)感知组织对环境的支持(OSE)是GSL和GMI之间的中介;(c)绿色知识共享在GSL与GMI之间的中介作用;(d)认为OSE和绿色知识共享是连接GSL与GMI的顺序中介。数据是在不同的服务设置中收集的。结构方程模型的结果表明,感知OSE和绿色知识共享是连续的,并完全中介了GSL对GMI的影响。在有GSL实践的环境中,员工对OSE有良好的认知,并表现出绿色知识共享行为来促进GMI。作者讨论了上述发现,并为管理者和未来的研究提供了启示。
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引用次数: 5
Dispositional awe, meaning in life, and socially responsible consumption 气质敬畏,生活意义,社会责任消费
Pub Date : 2023-01-06 DOI: 10.1080/02642069.2022.2154757
Jing Hu
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引用次数: 3
Antecedents of destination advocacy using symmetrical and asymmetrical modeling techniques 使用对称和不对称建模技术的目的地宣传前件
Pub Date : 2022-12-16 DOI: 10.1080/02642069.2022.2146098
F. Ali, Gozde Turktarhan, Xianglan Chen, Murad Ali
ABSTRACT This study uses a multi-method approach to examine antecedents of destination advocacy. Data were collected from 549 respondents via Amazon MTurk. A symmetrical analysis based on partial least squares-structural equation modeling (PLS-SEM) and asymmetrical analysis based on fuzzy-set qualitative comparative analysis explore how combinations of various antecedents, including hospitality, perceived authenticity, destination experience quality, and destination love lead to high and low levels of destination advocacy. Findings indicate that hospitality and authenticity significantly impact destination experience quality. Moreover, destination experience quality and destination love have a significant impact on destination advocacy. Finally, fuzzy-set Qualitative Comparative Analysis (fsQCA) results reveal that a high level of hospitality and destination quality leads to destination advocacy.
摘要本研究采用多方法研究目的地倡导的前因。数据通过亚马逊MTurk从549名受访者中收集。基于偏最小二乘结构方程模型(PLS-SEM)的对称分析和基于模糊集定性比较分析的不对称分析探讨了各种前因(包括热情好客、感知真实性、目的地体验质量和目的地爱)的组合如何导致目的地宣传水平的高低。研究结果表明,热情好客和真实性显著影响目的地体验质量。此外,目的地体验质量和目的地爱对目的地宣传有显著影响。最后,模糊集定性比较分析(fsQCA)结果显示,高水平的接待和目的地质量导致目的地宣传。
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引用次数: 0
From surviving to co-creating: the effects of the reshaped physical and social servicescape on customer citizenship behavior 从生存到共同创造:重塑的实体和社会服务逃逸对顾客公民行为的影响
Pub Date : 2022-12-07 DOI: 10.1080/02642069.2022.2147513
M. Kim, Melissa A. Baker
The pandemic has reshaped customer perceptions of the new normal with both the physical and social service environments. Surprisingly, however, how reshaped servicescape design affects customers, especially their value co-creation behaviors, has not been studied. Drawing on value co-creation and signaling theory, this research aims to examine the comprehensive effects of the physical servicescape (signages, partitions, and spatial density) and the social servicescape (other customer misbehavior) on customer citizenship behavior and revisit intention via the mediating roles of perceived competence, perceived ethicality, and other customer trust. This study conducts two between-subjects experimental design studies with both written and pictorial manipulations in restaurant and retail store contexts to increase generalizability for services marketing. Signages and other customer misbehavior promote customer citizenship behavior through perceived competence and ethicality while partition shows the mixed results on customer perceptions. This paper contributes to servicescape and customer citizenship literature by identifying how the servicescape affects customer citizenship behavior via customers' perception. The findings of this current study also offer practical guidance as to how firms can be more strategic in design choices.
大流行重塑了客户对物质和社会服务环境新常态的看法。然而,令人惊讶的是,重塑的服务设计如何影响客户,特别是他们的价值共同创造行为,还没有研究。本研究以价值共同创造和信号理论为基础,通过感知能力、感知道德和其他顾客信任的中介作用,考察实体服务逃逸(标识、分区和空间密度)和社会服务逃逸(其他顾客不当行为)对顾客公民行为的综合影响,并重新审视意图。本研究在餐厅和零售商店环境下进行了两项受试者间实验设计研究,包括书面和图像操作,以增加服务营销的普遍性。标牌和其他客户不当行为通过感知能力和道德来促进客户公民行为,而分区则显示了对客户感知的混合结果。本文通过识别服务逃避如何通过顾客感知影响顾客公民行为,为服务逃避和顾客公民文献做出贡献。当前研究的结果也为企业如何在设计选择上更具战略性提供了实际指导。
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引用次数: 0
Social media influencer popularity and authenticity perception in the travel industry 社交媒体影响着旅游业的人气和真实性认知
Pub Date : 2022-12-06 DOI: 10.1080/02642069.2022.2149740
Sally Rao Hill, B. Qesja
ABSTRACT Influencer marketing on social media plays an increasingly vital role in the overall marketing strategies for travel products. Previous research suggests that while traditional celebrities create value through exclusiveness, Social Media Influencers (SMIs) establish their value through authenticity and connectedness. However, exactly how they convey their authenticity is not well researched. Drawing on signalling theory, this study investigates the effect of SMI popularity (using the size of the following as a proxy) on consumers’ purchase intention as an outcome of authenticity perception, considering the moderating role of SMI’s perceived motive. A between-subjects design was employed, with participants (n = 236) randomly assigned to one of the two experimental conditions. Data were analysed using ANOVA and PROCESS Macro. Findings from our study suggest that consumers see micro SMI endorsers as more truthful, genuine, and authentic, which leads to greater intention to purchase the travel product. The effect of SMI popularity on authenticity perception is stronger for those who believe that SMIs are generally self-serving when they endorse products. This research has important ramifications for managers in the selection of SMI endorsers of their travel products. It also has implications for influencers who endorse products on social media.
社交媒体上的网红营销在旅游产品的整体营销策略中扮演着越来越重要的角色。之前的研究表明,传统名人通过排他性创造价值,而社交媒体影响者(SMIs)通过真实性和连通性创造价值。然而,他们究竟如何传达他们的真实性并没有得到很好的研究。本研究以信号理论为基础,考虑到SMI感知动机的调节作用,考察了SMI受欢迎程度(以以下尺寸为代表)对消费者真实性感知结果购买意愿的影响。采用受试者间设计,将参与者(n = 236)随机分配到两种实验条件之一。数据分析采用方差分析和过程宏。我们的研究结果表明,消费者认为微型SMI代言人更真实、更真实、更可信,这导致他们更愿意购买旅游产品。对于那些认为SMI在为产品代言时通常是自私的人来说,SMI受欢迎程度对真实性感知的影响更大。这项研究对管理者在选择旅游产品的SMI代言人方面具有重要的影响。这对在社交媒体上为产品代言的网红也有影响。
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引用次数: 4
How do online review valence and ratings interact with consumer-generated visuals? 在线评论的效价和评级如何与消费者生成的视觉效果相互作用?
Pub Date : 2022-11-25 DOI: 10.1080/02642069.2022.2142214
O. El-Said, Sayed Elhoushy, Sara Al Bulushi
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引用次数: 1
期刊
The Service Industries Journal
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