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Semantik Analisis Tagline Di Instagram Untuk Mempromosikan Pariwisata MICE (Studi Kasus: Akun Bisnis Phenom Event) Instagram上的语音学分析,促进MICE旅游(案例研究:Phenom商务帐户事件)
Luh Mega Safitri
The study, entitled "Semantic Analysis of Tagline on Instagram to Promote MICE Tourism (Study Case: Phenom Event)", focuses on the meaning of the English tagline found in the event organizer Instagram’s advertisements. This study aims to identify, analyze, and describe the types of meanings and implicature factors in the English tagline. Data werecollected from several English taglines posted on Instagram and in analyzing the data, the writer used Leech's (1974) theory about two types of meaning and Palmer's theory about the meaning aspect (1976). The two types of meaning are conceptual (denotative) and associative meanings which are divided into six subtypes: connotative, social, affective, collocative, reflective, and thematic. Palmer (1976) distinguishes aspects of meaning into four types, namely aspects of sense (sense), aspects of feeling (feeling), aspects of tone (tone) and aspects of purpose (intention). The results showed that the types of sentence meanings in the tagline contained 5 conceptual meanings (denotative), 22 connotative meanings, and 4 affective meanings. The results also showed that the aspect of the meaning of persuasive goals was mostly used in tagline’s posts on Instagram. The factors that affected implicature were intention and pathfactors. The tagline is used as a media to increase brand awareness and marketing strategies by using short, concise, and effective writing.Keywords: Semantic Analysis, Tagline, Instagram, Tourism of MICE
这项名为“推广会展旅游的Instagram标语语义分析(研究案例:Phenom Event)”的研究重点是活动组织者Instagram广告中英文标语的含义。本研究旨在识别、分析和描述英语广告语的含义类型和含意因素。从Instagram上发布的几条英语标语中收集数据,在分析数据时,作者使用了Leech(1974)关于两种意义类型的理论和Palmer关于意义方面的理论(1976)。这两种类型的意义是概念意义(外延意义)和联想意义,它们又分为六种类型:内涵意义、社会意义、情感意义、搭配意义、反思意义和主题意义。Palmer(1976)将意义方面分为四种类型,即感觉方面(sense)、感觉方面(feeling)、语气方面(tone)和目的方面(intention)。结果表明,标语的句子意义类型包括5个概念意义(外延意义)、22个内涵意义和4个情感意义。结果还显示,说服力目标的含义方面主要用于Instagram上的标语帖子。影响含义的因素有意向因素和路径因素。标语被用作一种媒体,通过使用简短、简洁和有效的写作来提高品牌知名度和营销策略。关键词:语义分析,标语,Instagram,会展旅游
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引用次数: 0
Penerapan Standar Operasional Prosedur Pelayanan Oleh Manajemen Front Office Selama Pandemi Covid-19 Di Amandari Hotel Resort, Ubud, Bali 在巴厘岛乌布度假村阿曼的Covid-19大流行期间,前台管理的标准操作程序的应用
Tahun 2019 dunia dihadapkan dengan pandemi virus Covid-19 yang memberikan dampak buruk bagi akomodasi wisata harus ditutup salah satunya adalah Amandari Hotel Resort. Penutupan sementara hotel ini dilakukan pada bulan Maret 2020 sampai Agustus 2020. Penelitian ini bertujuan untuk mengetahui perubahan SOP pelayanan oleh manajemen front office sebelum dan selama pandemi Covid-19 dan dampak dari penerapan SOP pelayanan terhadap manajemen Front office. Penelitian ini adalah kualitatif dengan menggunakan metode observasi, wawancara dan teknik dokumenter. Data dianalisis dengan metode deskriptif analisis dengan mengacu pada teori Sequence of service dan panduan Cleanliness, Health, Safety, and Environmental Sustainability untuk hotel.Berdasarkan analisa data diperoleh bahwa SOP pelayanan manajemen front office mengalami perubahan mulai dari tahap Registrasi sampai Check-out. Adapun dampak positif dari perubahan SOP pelayanan yaitu mengembalikan rasa percaya tamu kepada Amandari Hotel Resort dan mampu memulihkan kembali occupancy. Dampak negatif yaitu ketidaknyamanan staf, Pelayanan tidak maksimal karna adanya gap dalam memberikan pelayanan dan adanya budget yang harus dikeluarkan untuk pembelian peralatan prokes bagi manajemen front office. Berdasarkan hasil tersebut maka diharapkan penelitian ini dapat memberikan informasi mengenai gambaran dari penerapan standar operasional prosedur pelayanan oleh manajemen Front office department yang dilakukan selama masa pandemi covid-19.Kata Kunci: SOP Pelayanan, Front Office, Covid-19
2019年,世界面临着Covid-19大流行,这将严重影响我们的旅游住宿,其中之一是度假村安全。酒店将于2020年3月至8月临时关闭。本研究旨在确定内政部在Covid-19大流行之前和期间的服务SOP的变化,以及服务SOP对前台管理的影响。本研究采用观察、采访和纪录片技术的方法是定性的。数据是通过描述性分析方法分析的,通过参考服务理论和酒店清洁、卫生、安全、环境可持续指南。根据数据分析,前台管理服务的SOP从注册阶段一直变化到退房。至于服务SOP的改变所产生的积极影响,即恢复客户对酒店度假村的信任,并使事件得以恢复。负面影响是员工的不适,服务不是最大的,因为服务的缺口和预算必须用于为前台管理购买设备。根据这些结果,本研究将提供有关在covid-19大流行期间由外交部管理层实施的标准操作程序的信息。关键词:服务SOP,前台,Covid-19
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引用次数: 0
Berbagai Makna Sate Pada Upakara Umat Hindu Di Bali 沙爹在巴厘岛的Upakara印度教徒中有各种各样的含义
Salah satu budaya kuliner yang terkenal dan banyak jenisnya di Bali adalah kuliner jenis sate. Sate pada filosofi Hindu Bali bukan hanya hidangan, tetapi juga diperuntukkan bagi Dewa-Dewi. Tujuan penelitian adalah mengidentifikasi dan inventarisasi mengenai berbagai jenis sate yang dikenal umat Hindu di Bali, mengenali makna filosofi penggunaan dari jenis sate yang ada pada upakara umat Hindu di Bali, dan mengetahui berbagai bahan dan bumbu serta cara pengolahan jenis sate di Bali. Teori yang digunakan adalah teori gastronomi dan semiotika. Metode penelitian yang digunakan pada penelitian adalah metode kualitatif dengan pengumpulan data berupa studi kepustakaan.Hasil penelitian adalah sate di Bali mempunyai dwi fungsi, yaitu sate persembahan dan sate hidangan. Dari segi bentuknya terdapat 13 jenis sate. Dari segi dagingnya, ada sate ayam, bebek, babi, dan penyu. Sate merupakan simbolisme Lingga/Brahma Purusa (Tuhan Maha Pencipta). Sate juga merupakan simbol senjata Dewata Nawa Sanga yang dipakai Dewi Durga mengalahkan Kala. Bumbu sate yang disebut basa genep/base gede mengandung simbol nyasa (pemusatan pikiran). Jadi, keberadaan semua jenis sate adalah salah satu bentuk pemahaman filosofi Siwa Sidhanta di Bali yang berkaitan dengan bentuk simbol (nyasa) atribut Dewi Durga (sakti Dewa Siwa sebagai Dewa tertinggi). Jadi, sate menyimbolkan sifat Purusa. Data dapat digunakan sebagai masukan untuk peneliti lain.Kata Kunci: Konsep, Makna Sate, Upakara Umat Hindu
巴厘岛著名的烹饪文化和许多种类的烹饪都是一种沙爹菜。沙爹在巴厘岛印度教哲学上不仅是一道菜肴,而且是专门为神准备的。研究的目的是确定和清单印度教徒在巴厘岛所知道的各种沙爹类型,认识到在巴厘岛使用沙爹类型的哲学意义,了解巴厘岛的各种材料、调味品和处理沙爹类型的方法。使用的理论是胃酸学和符号学。研究方法是一种定性方法,以研究文献为基础收集数据。研究表明,巴厘岛的沙爹有dwi功能,沙爹祭祀和沙爹菜肴。它有13种不同的草甘膦。从肉的角度来看,我们有沙爹鸡肉、鸭、猪和海龟。粪便是阳伽/梵天的象征。沙爹也是女神杜尔加击败卡拉的纳瓦桑嘎神武器的象征。一种叫做碱基genep/ big base的调料中含有nyasa(思想集中)的符号。因此,所有形式的粪便的存在是对巴厘岛湿婆Sidhanta哲学的一种理解形式,它与杜尔加女神(nesa)的符号形式(神圣的湿婆神为至高无上的神)有关。所以,沙爹象征着复仇。数据可以作为其他研究人员的输入。关键词:“沙爹”的概念、意思、“印度人”
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引用次数: 1
Strategi Peningkatan Keterampilan Bahasa Inggris Pelaku Wisata Di Desa Wisata Tista, Kerambitan, Tabanan 增加英语技能的战略在Tista旅游村,担心,Tabanan
English communication is a problem faced by the human resources involved in the tourism activities in Desa Wisata Tista, Kerambitan Subdistrict, Tabanan Regency, Bali. However, there had been no research that identified English problems. Then, this research was done to (1) identify the problem faced by the human resources involved intourism activities in Desa Wisata Tista, Kerambitan Subdistrict, Tabanan Regency, Bali and (2) finding out the proper and suitable English learning strategies to improve the English mastery of the human resources involved in the tourism activities in Desa Wisata Tista, Kerambitan Subdistrict, Tabanan Regency, Bali. The data used in this research were gained through interviews, observation, and literature studies. The data wereanalyzed qualitatively. The results of the analysis reveal that (1) the numbers of the human resources who can speak English is limited, (2) the lack of speaking skills using English, (3) the lack of English vocabulary they have, and (4) low level of self-confidence to communicate in English. These problems can be overcome by implementing several strategies, namely (1) memory strategy, (2) cognitive strategy, (3) affective strategyand (4) social strategy. Based on the identification, the managers can conduct English course for the community. Keywords: English Communication, English Learning Strategies, English Communication Problems, English for Tourism Workers
英语沟通是巴厘岛塔巴南县Kerambitan街道Desa Wisata Tista旅游活动中人力资源面临的一个问题。然而,没有研究发现英语问题。然后,本研究通过(1)找出巴厘岛塔巴南县Kerambitan街道Desa Wisata Tista旅游活动中涉及的人力资源所面临的问题,(2)找到合适的英语学习策略,以提高巴厘岛塔巴南县Kerambitan街道Desa Wisata Tista旅游活动中涉及的人力资源的英语掌握。本研究使用的数据是通过访谈、观察和文献研究获得的。对数据进行定性分析。分析结果显示:(1)会说英语的人力资源数量有限;(2)缺乏使用英语的口语技能;(3)他们所拥有的英语词汇量不足;(4)用英语交流的自信程度较低。这些问题可以通过实施几种策略来克服,即:(1)记忆策略,(2)认知策略,(3)情感策略和(4)社会策略。在此基础上,管理者可以为社区开展英语课程。关键词:英语交际,英语学习策略,英语交际问题,旅游工作者英语
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引用次数: 2
Analisis Daya Tarik Wisata Rumah Tradisional Masyarakat Kampung Loloan, Jembrana-Bali 分析了巴厘岛罗西安乡村居民的传统住房吸引力
This research aimed at finding out the condition of tourist attraction of Loloan traditional houses from the internal and external aspects. This study is a descriptive qualitative study using a SWOT analysis. The informants were chosen based on purposive sampling. The results of the internal aspect analysis reveal that Loloan traditional houses are unique and have their own characteristics. Besides, other touristattractions can support the attractiveness of Loloan traditional houses. They are Makam Keramat Buyut, a sacred cemetery, Baitul Qhadim Mosque, and Ijo Gading River. But, on another side, Loloan traditional houses also posses some weaknesses that need to be improved.Their weaknesses are no an organization manage the tourist attraction as well as the facilities which are still considered lack. The results of external aspect analysis show that Loloan traditional houses bring the possibility for the local community to earn more income and to improve their economic state. It also can be a form of culture conservation. But it cannot be neglected that Loloan traditional houses will disappearone day as most of the local people started to build their houses in modern style. The competition with other tourist attractions can be considered as another threat to the existence of Loloan traditional housesKeywords: SWOT Analysis, Traditional House, Loloan Community
本研究旨在从内部和外部两个方面了解洛安传统民居的旅游吸引力状况。本研究采用SWOT分析法进行描述性定性研究。举报人的选择是基于有目的的抽样。内因分析的结果表明,洛安传统民居是独特的,有自己的特点。此外,其他旅游景点可以支持洛安传统房屋的吸引力。它们是Makam Keramat Buyut,一个神圣的墓地,Baitul Qhadim清真寺和Ijo Gading河。但是,另一方面,罗兰传统房屋也存在一些需要改进的弱点。他们的弱点是没有一个组织管理旅游景点,以及设施仍然被认为缺乏。外部分析结果表明,洛安传统民居为当地社区增加收入、改善经济状况提供了可能。它也可以是一种文化保护形式。但不可忽视的是,随着大多数当地人开始建造现代风格的房屋,洛安传统房屋总有一天会消失。与其他旅游景点的竞争可以被认为是罗安传统住宅存在的另一个威胁。关键词:SWOT分析,传统住宅,罗安社区
{"title":"Analisis Daya Tarik Wisata Rumah Tradisional Masyarakat Kampung Loloan, Jembrana-Bali","authors":"","doi":"10.46837/journey.v2i1.44","DOIUrl":"https://doi.org/10.46837/journey.v2i1.44","url":null,"abstract":"This research aimed at finding out the condition of tourist attraction of Loloan traditional houses from the internal and external aspects. This study is a descriptive qualitative study using a SWOT analysis. The informants were chosen based on purposive sampling. The results of the internal aspect analysis reveal that Loloan traditional houses are unique and have their own characteristics. Besides, other tourist\u0000attractions can support the attractiveness of Loloan traditional houses. They are Makam Keramat Buyut, a sacred cemetery, Baitul Qhadim Mosque, and Ijo Gading River. But, on another side, Loloan traditional houses also posses some weaknesses that need to be improved.\u0000\u0000Their weaknesses are no an organization manage the tourist attraction as well as the facilities which are still considered lack. The results of external aspect analysis show that Loloan traditional houses bring the possibility for the local community to earn more income and to improve their economic state. It also can be a form of culture conservation. But it cannot be neglected that Loloan traditional houses will disappear\u0000one day as most of the local people started to build their houses in modern style. The competition with other tourist attractions can be considered as another threat to the existence of Loloan traditional houses\u0000\u0000Keywords: SWOT Analysis, Traditional House, Loloan Community","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115098426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Bentuk Partisipasi Masyarakat Dalam Pengelolaan Pura Puseh Dan Pura Desa Di Desa Batuan Sebagai Daya Tarik Wisata Di Kabupaten Gianyar, Bali 分析了在巴厘岛詹亚尔摄政期间对石村普拉普塞和普拉村的公共参与的形式,以吸引游客
This study aims to determine the form of community participation in the management of Pura Puseh and Pura Desa in Batuan village as one of the tourist attraction in Gianyar regency. Qualitative approach is used in describing the forms of community participation in the management of Pura Puseh dan Pura Desa in Batuan Village. The data in this study were collected by observation, interview with predetermined informants by using purposive sampling techniques, and documentation studies. Theresult showed that the form of participation of local communities in Batuan village in managing the Pura Puseh and Pura Temple in Batuan village as one of the tourist attraction in Gianyar regency is in the partnership category.In this category, the opinions, ideas, and suggestions from the community to develop, maintain and manage the tourits attraction are listened by the government and begin to be realized in their program. The community in Batuan village play an active role in the management of Pura Puseh and Pura Desa in Batuan village as one of the tourist attraction in Gianyar regency.Keywords: Pura Puseh, Pura Desa, Community Participation, Tourist Attraction
本研究旨在确定作为吉安雅县旅游景点之一的巴端村Pura Puseh和Pura Desa的社区参与管理形式。采用定性方法描述了Batuan村Pura Puseh dan Pura Desa管理中社区参与的形式。本研究的数据是通过观察、使用有目的抽样技术采访预定的信息提供者和文献研究来收集的。结果表明,巴端村当地社区参与管理巴端村Pura Puseh和Pura Temple作为Gianyar摄政的旅游景点之一的形式为伙伴关系类型。在这一类别中,来自社区对旅游景点的发展、维护和管理的意见、想法和建议被政府听取,并开始在他们的计划中实现。巴端村社区在巴端村Pura Puseh和Pura Desa的管理中发挥了积极的作用,Pura Puseh和Pura Desa是吉安雅县的旅游景点之一。关键词:Pura Puseh, Pura Desa,社区参与,旅游吸引力
{"title":"Analisis Bentuk Partisipasi Masyarakat Dalam Pengelolaan Pura Puseh Dan Pura Desa Di Desa Batuan Sebagai Daya Tarik Wisata Di Kabupaten Gianyar, Bali","authors":"","doi":"10.46837/journey.v2i1.41","DOIUrl":"https://doi.org/10.46837/journey.v2i1.41","url":null,"abstract":"This study aims to determine the form of community participation in the management of Pura Puseh and Pura Desa in Batuan village as one of the tourist attraction in Gianyar regency. Qualitative approach is used in describing the forms of community participation in the management of Pura Puseh dan Pura Desa in Batuan Village. The data in this study were collected by observation, interview with predetermined informants by using purposive sampling techniques, and documentation studies. The\u0000result showed that the form of participation of local communities in Batuan village in managing the Pura Puseh and Pura Temple in Batuan village as one of the tourist attraction in Gianyar regency is in the partnership category.\u0000\u0000In this category, the opinions, ideas, and suggestions from the community to develop, maintain and manage the tourits attraction are listened by the government and begin to be realized in their program. The community in Batuan village play an active role in the management of Pura Puseh and Pura Desa in Batuan village as one of the tourist attraction in Gianyar regency.\u0000\u0000Keywords: Pura Puseh, Pura Desa, Community Participation, Tourist Attraction","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129158265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Pemberdayaan Masyarakat Dalam Pengembangan Wisata Kampung Baduy, Banten 班顿贝都因村旅游业发展的社区赋权
This study was conducted to understand the forms of participation and empowerment of indigenous peoples in the development of Baduy village tourism in the future as well as describing the role of stakeholders in community empowerment in Baduy Tourism Village. Data were gained through two months of research in Baduy Tourism Village and were analyzed using a qualitative approach, the following conclusions were obtained. First, the potential possessed by the Baduy tourist village, in the form of natural potential, cultural potential, and man-made potential, should be developed for the future development of Baduy tourism. Second, the unique characteristics of Baduy Village can only be developed through an active participation model of the community. Third, there are six components which can be developed in developing Baduy tourism based on community participation, including tourist attractions, accommodation,tourist service facilities, transportation services, supporting infrastructure, and institutional elements. Fourth, there are some of the important roles of five tourism stakeholders outside the Baduy indigenous community, namely academics, tour operators, local and district and provincial governments, the supporting villages of Baduy village, and media in maintaining the principle of Baduy community empowerment. Fifth, there are five stages in empowering the Baduy community, including awareness, behavior formation, transformation, and intellectual ability.Keywords: Empowerment, Community, Development, Tourism, Bedouin Village
本研究旨在了解未来八都村旅游发展中原住民的参与和赋权形式,并描述利益相关者在八都村社区赋权中的作用。在八都旅游村进行了为期两个月的调研,并采用定性方法对数据进行了分析,得出以下结论:首先,开发八坨旅游村的自然潜力、文化潜力和人文潜力,为八坨旅游的未来发展提供基础。第二,八多村的特色只有通过社区的积极参与才能发展。第三,基于社区参与的八都旅游可开发六大要素,包括旅游景点、住宿、旅游服务设施、交通服务、配套基础设施和制度要素。第四,巴杜伊原住民社区之外的五个旅游利益相关者在维护巴杜伊社区赋权原则方面发挥了一些重要作用,即学者、旅游经营者、地方、区政府和省政府、巴杜伊村的支持村和媒体。第五,赋能八朵社区有五个阶段,包括意识、行为形成、转化和智力能力。关键词:赋权、社区、发展、旅游、贝都因村庄
{"title":"Pemberdayaan Masyarakat Dalam Pengembangan Wisata Kampung Baduy, Banten","authors":"","doi":"10.46837/journey.v2i1.43","DOIUrl":"https://doi.org/10.46837/journey.v2i1.43","url":null,"abstract":"This study was conducted to understand the forms of participation and empowerment of indigenous peoples in the development of Baduy village tourism in the future as well as describing the role of stakeholders in community empowerment in Baduy Tourism Village. Data were gained through two months of research in Baduy Tourism Village and were analyzed using a qualitative approach, the following conclusions were obtained. First, the potential possessed by the Baduy tourist village, in the form of natural potential, cultural potential, and man-made potential, should be developed for the future development of Baduy tourism. Second, the unique characteristics of Baduy Village can only be developed through an active participation model of the community. Third, there are six components which can be developed in developing Baduy tourism based on community participation, including tourist attractions, accommodation,\u0000tourist service facilities, transportation services, supporting infrastructure, and institutional elements. Fourth, there are some of the important roles of five tourism stakeholders outside the Baduy indigenous community, namely academics, tour operators, local and district and provincial governments, the supporting villages of Baduy village, and media in maintaining the principle of Baduy community empowerment. Fifth, there are five stages in empowering the Baduy community, including awareness, behavior formation, transformation, and intellectual ability.\u0000\u0000Keywords: Empowerment, Community, Development, Tourism, Bedouin Village","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"20 3 Suppl 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121345771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Upaya Pengembangan Makanan Lokal “Be Keren” Berbasis Wisata Kuliner Di Kelurahan Kawan, Bangli, Bali 在巴厘岛邦利的基科“酷”烹饪之旅
The diversity of Balinese culinary possesses great potential as a supporting element in developing culinary tourism in Bali. Culinary-based tourism is an alternative for tourists besides other tourism choices, such as cultural tourism, nature tourism, and marine tourism which have been known by all visitors coming to Bali. One of the Balinese culinary specialties is Ayam Be Keren which is originated from Bangli Regency. The purpose of this research is to find out the attempts to develop the Balinese culinary specialty, Ayam Be Keren and also to find out the obstacles faced in the development process. The method of data analysis used is descriptive qualitative analysis using several informants that selected purposively. Data collection techniques were carried out by doing observation, in-depth interviews and documentation by using developedtheories, such as the theory of product development and gastronomic theory.The results showed that the traditional dish from Bangli, Ayam Be Keren is needed to develop to be a tourist attraction. The attempts that can be done are preparing well trained human resources to fulfill the production capacity existing nowadays. The sufficient human resources will be able to increase production leading to the development of facilities which then will be followed by the development of more professional management.Keywords: Development Potency, Local Food Be Keren, Culinary Tourism
巴厘岛烹饪的多样性具有巨大的潜力,可以作为发展巴厘岛烹饪旅游的支持因素。除了文化旅游、自然旅游和海洋旅游等所有来巴厘岛的游客都知道的其他旅游选择之外,以烹饪为基础的旅游是游客的另一种选择。巴厘岛的特色美食之一是Ayam Be Keren,它起源于Bangli摄政。本研究的目的是找出发展巴厘岛烹饪专业的尝试,Ayam Be Keren,也找出在发展过程中面临的障碍。使用的数据分析方法是描述性定性分析,使用几个有目的选择的线人。数据收集技术采用观察法、深度访谈法和文献法,运用成熟的理论,如产品开发理论和美食理论。结果表明,Bangli, Ayam Be Keren的传统菜肴需要开发成为一个旅游景点。可以做的尝试是准备训练有素的人力资源,以满足现有的生产能力。充足的人力资源将能够增加生产,从而发展设施,然后发展更专业的管理。关键词:发展潜力,地方美食,美食旅游
{"title":"Upaya Pengembangan Makanan Lokal “Be Keren” Berbasis Wisata Kuliner Di Kelurahan Kawan, Bangli, Bali","authors":"","doi":"10.46837/journey.v2i1.40","DOIUrl":"https://doi.org/10.46837/journey.v2i1.40","url":null,"abstract":"The diversity of Balinese culinary possesses great potential as a supporting element in developing culinary tourism in Bali. Culinary-based tourism is an alternative for tourists besides other tourism choices, such as cultural tourism, nature tourism, and marine tourism which have been known by all visitors coming to Bali. One of the Balinese culinary specialties is Ayam Be Keren which is originated from Bangli Regency. \u0000\u0000The purpose of this research is to find out the attempts to develop the Balinese culinary specialty, Ayam Be Keren and also to find out the obstacles faced in the development process. The method of data analysis used is descriptive qualitative analysis using several informants that selected purposively. Data collection techniques were carried out by doing observation, in-depth interviews and documentation by using developed\u0000theories, such as the theory of product development and gastronomic theory.\u0000\u0000The results showed that the traditional dish from Bangli, Ayam Be Keren is needed to develop to be a tourist attraction. The attempts that can be done are preparing well trained human resources to fulfill the production capacity existing nowadays. The sufficient human resources will be able to increase production leading to the development of facilities which then will be followed by the development of more professional management.\u0000\u0000Keywords: Development Potency, Local Food Be Keren, Culinary Tourism","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129681404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pelaksanaan Bauran Pemasaran Meeting Incentive Conference Exhibition Di Bali Nusa Dua Convention Center
Nowadays travel is not only for leisure time but it is also for business purposes, such as Meetings, Incentives, Conventions and Exhibitions (MICE) activity. The MICE activity is a form of tourism travel in which groups of people, usually plan well in advance for a particular purpose. The industry of MICE is growing rapidly and this results in an intensified competition among the event venues that are keen to attract more meetings and conventions. Challenges and trends of convention centers are faced by the Bali Nusa Dua Convention Centre (BNDCC). It is because of an increased number of venues and meeting space.This research uses descriptive qualitative analysis. Data were collected through interviews, observation, and documentation of the product, price, place, promotion, process, people and physical evidence as 7P marketing mix of BNDCC. The collected data were then analyzed and evaluated according to the 7P marketing mix and select the improvements which can be done.The conclusion of this research is the 7P marketing mix used in the events section of BNDCC is good. There is one element, people, as part of the marketing mix, which is limited. Improvements can be done by improving sales team performance. The team is important to communicate the product and meet the individual needs of the person experiencing it. Keywords: MICE Industry, Marketing Mix, Event Venue, Convention Center
如今,旅游不仅是为了休闲,而且也是为了商业目的,如会议、奖励、会议和展览(MICE)活动。会展活动是旅游旅行的一种形式,通常是一群人为了一个特定的目的提前计划好。会展行业发展迅速,这导致了活动场地之间的竞争加剧,他们渴望吸引更多的会议和会议。巴厘岛努沙杜瓦会议中心(BNDCC)面临着会议中心的挑战和发展趋势。这是因为场馆和会议空间的增加。本研究采用描述性定性分析。通过对BNDCC 7P营销组合的产品、价格、地点、促销、流程、人员和实物的访谈、观察和记录收集数据。然后根据7P营销组合对收集到的数据进行分析和评估,并选择可以做的改进。本研究的结论是BNDCC活动板块使用的7P营销组合是好的。有一个因素,人,作为营销组合的一部分,是有限的。改进可以通过提高销售团队的绩效来实现。团队对于沟通产品和满足体验者的个人需求非常重要。关键词:会展业,营销组合,活动场地,会议中心
{"title":"Pelaksanaan Bauran Pemasaran Meeting Incentive Conference Exhibition Di Bali Nusa Dua Convention Center","authors":"","doi":"10.46837/journey.v2i1.39","DOIUrl":"https://doi.org/10.46837/journey.v2i1.39","url":null,"abstract":"Nowadays travel is not only for leisure time but it is also for business purposes, such as Meetings, Incentives, Conventions and Exhibitions (MICE) activity. The MICE activity is a form of tourism travel in which groups of people, usually plan well in advance for a particular purpose. The industry of MICE is growing rapidly and this results in an intensified competition among the event venues that are keen to attract more meetings and conventions. Challenges and trends of convention centers are faced by the Bali Nusa Dua Convention Centre (BNDCC). It is because of an increased number of venues and meeting space.\u0000\u0000This research uses descriptive qualitative analysis. Data were collected through interviews, observation, and documentation of the product, price, place, promotion, process, people and physical evidence as 7P marketing mix of BNDCC. The collected data were then analyzed and evaluated according to the 7P marketing mix and select the improvements which can be done.\u0000\u0000The conclusion of this research is the 7P marketing mix used in the events section of BNDCC is good. There is one element, people, as part of the marketing mix, which is limited. Improvements can be done by improving sales team performance. The team is important to communicate the product and meet the individual needs of the person experiencing it. \u0000\u0000Keywords: MICE Industry, Marketing Mix, Event Venue, Convention Center","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127084958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Peranan Keterampilan Berbahasa Inggris Dalam Industri Pariwisata 英语技能在旅游业中的作用
Tourism industry in Indonesia is being greater and greater. World Bank even considered as the core business of Indonesia. The development of this industry should be in line with the development of human resources’ quality, especially in communicating in English. This was designed as library research aiming at diving deeper into the roles of English in tourism dan hospitality industries. There is 1 problem analyzed through this writing which was how are the roles of English in tourism industry? The data were collected through some relevant journals on English for tourism, the roles of English in the hospitality and tourism industries, as well as the importance of English in the hospitality and tourism industries. It was found that English possesses several important roles. They are communicative role, integrative role, lingua-franca role, relationshipfostering role, usiness/ economic role, and functional role. Based on those important roles, it is essential for those who are will to work in the hospitality and tourism industries to be able to communicate in English.Keywords: Roles, Skill, English, Tourism Industry
印尼的旅游业越来越大。世界银行甚至被认为是印尼的核心业务。这个行业的发展应该与人力资源素质的发展相一致,尤其是在英语交流方面。这是一项图书馆研究,旨在深入研究英语在旅游和酒店业中的作用。通过这篇文章分析了一个问题,那就是英语在旅游业中的作用是怎样的?这些数据是通过一些有关旅游英语、英语在酒店和旅游业中的作用以及英语在酒店和旅游业中的重要性的相关期刊收集的。人们发现英语具有几个重要的作用。它们是交际角色、综合角色、通用语角色、关系培养角色、商业/经济角色和功能角色。基于这些重要的角色,对于那些愿意在酒店和旅游行业工作的人来说,能够用英语交流是必不可少的。关键词:角色,技能,英语,旅游业
{"title":"Peranan Keterampilan Berbahasa Inggris Dalam Industri Pariwisata","authors":"","doi":"10.46837/journey.v2i1.42","DOIUrl":"https://doi.org/10.46837/journey.v2i1.42","url":null,"abstract":"Tourism industry in Indonesia is being greater and greater. World Bank even considered as the core business of Indonesia. The development of this industry should be in line with the development of human resources’ quality, especially in communicating in English. This was designed as library research aiming at diving deeper into the roles of English in tourism dan hospitality industries. There is 1 problem analyzed through this writing which was how are the roles of English in tourism industry? The data were collected through some relevant journals on English for tourism, the roles of English in the hospitality and tourism industries, as well as the importance of English in the hospitality and tourism industries. It was found that English possesses several important roles. They are communicative role, integrative role, lingua-franca role, relationshipfostering role, usiness/ economic role, and functional role. Based on those important roles, it is essential for those who are will to work in the hospitality and tourism industries to be able to communicate in English.\u0000\u0000Keywords: Roles, Skill, English, Tourism Industry","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126151653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
期刊
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management
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