People often want to eat healthily but fail to do so. Sometimes people try and fail to exert control over unwanted food choices. But failing to eat healthily might also happen for a different, largely ignored reason: when encountering conflict between healthy and unhealthy food, people might fail to respond and initiate self-regulation. Accordingly, we tested in three studies (total N = 542) if how responsive participants are to conflict between healthy and unhealthy food is an important part of eating regulation. We developed a conflict response measure that indicates responsiveness to conflict between healthy and unhealthy food via post-conflict slowing. We then show that the stronger participants are committed to healthy eating, the more they slowed down after goal-relevant conflict (Study 1, 2) but not after goal-irrelevant conflict (Study 2). Importantly, goal-relevant, but not goal-irrelevant, post-conflict slowing predicted subsequent healthy eating in participants' everyday life (Study 2). Finally, planning to act on a healthy eating goal via an implementation mindset manipulation increased post-conflict slowing compared to when healthy eating was deliberated (Study 3). Our findings suggest that conflict responsiveness might be important for understanding how people initiate self-regulatory processes.
Physiological adaptations are a well-established component of body weight regulation. It remains unclear whether hedonic responsiveness to food is similarly modulated by changes in body weight. Here we tested the hypothesis that body weight reduction results in increased liking of sugar-and-fat mixtures. Participants (ages 18-67) who were weight reduced (WR; 22.9 lbs ± 9.3 lbs below self-reported maximum lifetime body weight) or not weight reduced (NR; 1.3 lbs ± 4.3 lbs of self-reported maximum lifetime body weight) rated their level of liking for 12 mixtures varying in milkfat (0, 3.3, 11, 38%) and added sugar (0, 10, 20%) and completed the Sensitivity to Punishment and Sensitivity to Reward Questionnaire. Groups (N=10M,10F/group) were matched across body weight, body fat, body mass index, fat-free mass, muscle mass, visceral fat, and resting metabolic rate. Liking ratings for sugar-sweetened mixtures were higher in the WR compared to the NR group. The WR group rated sugar-sweetened mixtures positively and unsweetened mixtures negatively, whereas the NR group provided largely neutral ratings across all mixtures. In the NR group, reward sensitivity negatively correlated with liking for unsweetened mixtures and positively correlated with liking for sugar-sweetened mixtures. These relationships were not observed in the WR group, indicating a decoupling of general reward sensitivity from hedonic taste responses in the weight-reduced state independent of body composition. Heightened sugar liking and its decoupling from trait reward sensitivity may represent mechanisms by which biological systems defend against sustained weight loss and contribute to the challenges of long-term weight loss maintenance.

