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Impact of Glass Ceiling on Women Employees in Hospitals 玻璃天花板对医院女员工的影响
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/02
M. Millath, E. Saraladevi, S. Thowseaf
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引用次数: 1
The Effects of Culture and Structure of Society on Political Society Behavior 文化与社会结构对政治社会行为的影响
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/08
Suwarno
The purpose of this study is to see the relation between culture and structure on the political society behavior during the elections conducted at Kediri district. The method used is descriptive qualitative. The data was collected using purposive sampling technique by participatory observation and in-depth interviews which were conducted with village heads, society leaders, religious leaders, local academics, religious students, students, administrators society organizations, youth leaders, and ordinary citizens, namely 10 village heads. Based on the data analysis, it was concluded that: 1) each dimension of society culture influences the behavior of different political scenarios. However, the entire dimension of society culture at Kediri has been able to improve the quality of democracy. It happened because of the culture that was developed in Kediri society is more toward rational, modern and humanist; 2) the structure of society influences political behavior of society. The higher the structure is played, more cautious in political behavior should be. This is because, in addition to being the public highlight, it will also affect the meaning of democracy itself. The entire structure of society in politics is basically rational so that it can improve the quality of democracy in Kediri. The researcher only interviewed 10 village heads out of 14 because these 10 village tend to have society conflicts. However, the findings of this research can be also implemented to other village which have the same conflict with them. So it can be concluded that the political behavior can also be implemented to other village who has the same conflict with the 10 villages studied in this research.
本研究的目的在于探讨文化与结构对克迪里地区选举过程中政治社会行为的影响。所使用的方法是描述性定性的。采用参与式观察法和深度访谈法,对10名村长、社会领袖、宗教领袖、当地学者、宗教学生、学生、社会组织管理者、青年领袖和普通市民进行了深度访谈。通过对数据的分析,得出以下结论:1)社会文化的各个维度对不同政治情景下的行为产生影响。然而,Kediri的整个社会文化层面都能够提高民主的质量。这是因为Kediri社会发展的文化更趋向理性、现代和人文主义;2)社会结构影响社会的政治行为。结构越高,政治行为越要谨慎。这是因为,它除了成为公众的焦点之外,还会影响到民主本身的意义。在政治上,整个社会结构基本上是理性的,这可以提高Kediri的民主质量。研究者只采访了14个村长中的10个,因为这10个村长往往有社会冲突。然而,本研究的结果也可以应用于与他们有同样冲突的其他村庄。因此,可以得出结论,该政治行为也可以实施到与本研究所研究的10个村庄有相同冲突的其他村庄。
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引用次数: 1
Antecedents of Visual Merchandizing Decisions: An Empirical Evidence 视觉营销决策的前因:一个经验证据
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/13
B. Gopal, Rahul Gupta
The primary purpose of this article is to evaluate the antecedents of decision making process in the Indian context. This article examines the role of store layout towards purchase decision. Furthermore, this paper also examines the influence of store ambience towards purchase decision. Adopting an empirical research design, a standardized questionnaire was employed to analyze the formulated research objectives. The geographical area of this study was carried out in retail outlets of leading sportswear brands in Bengaluru. Simple Random Sampling technique was used in this paper to collect data. After eliminating double-barreled statements, 312 completed responses remained (79.39% response rate). The proposed conceptual framework – “Visual Merchandizing Decisions Model” was tested using Structural Equation Modeling. The findings disclosed that there is significant impact of store layout and store ambience towards purchase decision with regard to sports apparels.
本文的主要目的是评估印度背景下决策过程的先决条件。本文考察了商店布局对购买决策的作用。此外,本文还探讨了商店氛围对购买决策的影响。采用实证研究设计,采用标准化问卷对制定的研究目标进行分析。本研究的地理区域是在班加罗尔领先运动服装品牌的零售店进行的。本文采用简单随机抽样技术进行数据采集。剔除双桶语句后,剩余312份完整回复(回复率79.39%)。采用结构方程模型对提出的概念框架“视觉营销决策模型”进行了检验。研究发现,商店布局和商店氛围对运动服装的购买决策有显著的影响。
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引用次数: 1
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION AND LOYALTY: A STUDY OF TELECOM COMPANIES IN J&K 客户关系管理对客户满意度和忠诚度的影响:基于查谟和克什米尔电信公司的研究
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/14
Danish Iqbal Raina, Dil Pazir
INTRODUCTION:In today's highly competitive environment, companies need to look at their customers with all together a different perspective. The changing dynamics of business operations across the globe are characterized by intense competition, luxury of too many choices, enlightened and demanding customers, government regulation and a highly turbulent socio-economic environment. All these changes have made today's producer's shift from traditional to modern marketing practices. Customers are emerging as the potential stake holders on the centre stage of business activities. Their raising power and ability to get whatever they want at any time, from any place and any one has shaken-up the traditional marketing strategies. Globalization and global dynamics are forcing business organizations to change their strategies. Customer's experience is increasingly becoming an important aspect of business's survival.Today, customers are seen as the strategic partners in the success story of a business enterprise. This has made companies to realize the importance of retaining and managing value customers for long term profits. It is for this reason that traditional marketing orientation is shifting towards Customer Relationship Management approach. Customer Relationship Management is a management strategy to manage long term relationship with customers. It helps organizations to achieve and maximize customers' loyalty. By enabling organization to manage customer interactions across multiple channels of communication, CRM practices maximize the value drawn from every such interaction leading to better corporate performance. In a highly turbulent business environment, Customer Relationship Management provides a mean to connect with the customers not only to know them but also to encourage them to participate and lead the organizations in the marathon of growth and development.CRM is a customer- focused philosophy and culture to support organizations to gain sustainable competencies.REVIEW OF LITERATURE:According to Liljander& Starndivck (1995), Relationship should be defined from customer's point of view. Organizations must strengthen this relationship and try to find out what makes their customers more committed. They further observed that the nature of relationship between the organization and the customers is based on customer commitment and relationship satisfaction. Global dynamics have propelled a shift of power from seller to buyer and have made companies not only to meet but exceed customers' demands (Mack, Mayo, & khare, 2005). Marketing practitioners across the globe have strongly recommended the importance of building close relationship with customers (Day, 2000; Lemon et al, 2002; Sheth and Parvatiyar, 1995). Companies are adopting relationship marketing principles to develop long lasting relationship with their value customers.Greenberg (2010) observes that CRM is a set of strategies that would effectively manage the interaction of customers with
引言:在当今竞争激烈的环境中,公司需要从不同的角度来看待他们的客户。全球范围内不断变化的商业运作动态的特点是激烈的竞争,太多的选择,开明和苛刻的客户,政府监管和高度动荡的社会经济环境。所有这些变化使得今天的生产者从传统的营销方式向现代的营销方式转变。客户正在成为商业活动中心舞台上的潜在利益相关者。他们的筹资能力和在任何时间、任何地点、任何人都能得到他们想要的东西的能力,动摇了传统的营销策略。全球化和全球动态正在迫使商业组织改变他们的战略。客户体验正日益成为企业生存的一个重要方面。今天,客户被视为企业成功故事中的战略合作伙伴。这使得公司意识到保留和管理价值客户对长期利润的重要性。正是由于这个原因,传统的营销导向正在转向客户关系管理方法。客户关系管理是一种管理与客户长期关系的管理策略。它帮助组织实现并最大化客户的忠诚度。通过使组织能够管理跨多种沟通渠道的客户互动,CRM实践可以最大限度地从每一次这样的互动中获得价值,从而提高企业绩效。在高度动荡的商业环境中,客户关系管理提供了一种与客户联系的方法,不仅可以了解他们,还可以鼓励他们参与并领导组织进行成长和发展的马拉松。客户关系管理是一种以客户为中心的理念和文化,支持组织获得可持续的竞争力。文献综述:根据liljander&starndivck(1995)的观点,关系应该从顾客的角度来定义。组织必须加强这种关系,并试图找出是什么让他们的客户更忠诚。他们进一步观察到,组织与顾客之间关系的本质是建立在顾客承诺和关系满意度的基础上的。全球动态推动了权力从卖方向买方的转移,并使公司不仅要满足而且要超越客户的需求(Mack, Mayo, & khare, 2005)。全球的营销从业者都强烈建议与客户建立密切关系的重要性(Day, 2000;Lemon et al, 2002;Sheth and parvyar, 1995)。公司正在采用关系营销原则与他们的价值客户建立长期持久的关系。格林伯格(2010)认为,客户关系管理是一套策略,可以有效地管理客户与公司的互动以及随后的关系。一些公司已经创建了管理职位,以照顾关系建设活动(罗杰2005)。客户关系管理使组织能够将其前台办公室和后台办公室功能与客户“接触点”联系起来(Fickel, 1999)。因此,客户关系管理的目的是更好地为客户服务,留住有价值的客户,提高组织绩效(Fjermestad & Romano, 2003)。公司应该专注于人,流程和技术的整合,以获得长期的竞争优势,超过竞争对手,以赚取利润(Bygstad, 2002)。以客户为中心是客户关系管理的基本概念。W . Ravi Kumar(2011)提到,客户关系管理是当今印度企业部门的流行词,因为在自由化的印度市场上,残酷的竞争使得客户关系管理成为一项必要的工作,而不仅仅是一个可选的功能。客户关系管理,现在已经被认为是提高客户忠诚度的主要工具之一,并在此过程中减少客户对竞争公司的流失。…
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引用次数: 1
Profile and Primary Factors of Personality as Correlates to Academic Achievement of the Freshmen Students at the College of Development Communication and Arts and Sciences during the School Year, 2014-2015 2014-2015学年发展传播与文理学院新生人格特征及主要因素对学业成绩的影响
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/03
Judilyn G. Buraga
INTRODUCTION:Under the constitutional act sec 17, art 1 (1987) in the Republic of the Philippines regarding the fundamental laws, the education is made a priority and authorized the soverignty of the education. Likewise, this law commands the government to defend and elevate the welfare of the Filipino people in order to avail high class education right starting from primary level to university levels. The act must ensure and follow that the quality education is affordable by the entire population of the Philippines (Sec. 1, Art.XIV). In the secondary level, the state made an appropriate move while providing the best support to tertiary education among the policies implemented through subsidized State Colleges and Universities of the Philippines (De Leon, 2011).The Isabela State University (ISU), a prestigious university in Northern Isabela, Philippines, caters to students' educational needs. A majority of the students are average income families particularly children of farmers (ISU and You,2010). But poverty should not be a hindrance to succeed in whatever endeavor, the students wish to undertake. This challenge should serve as emotional springboard of realizing one's dreams, goals and aspirations in life. It should rather have a great influence which embraces, rather than depreciate, the students' desirable traits in developing a clearer vision and widening their greater potentials (NSO,2015).With a vision to produce effective and quality students, the college of Development Communication and Arts and Sciences offered various subjects in its curriculum which will surely help the students acquire knowledge and skills much needed in their career as computer experts, researchers, educational broadcasters, journalists, communicators, law enforcers, scientists and careers in other educational endeavour. Consequently, the realization of this educational objectives, like the attainment of quality in teaching-learning process remains with the learners, teachers and parents. Parents are the best teachers. No other person or agency can replace home in providing the child with the qualities that he or she needs for a successful living.Home environment is related to measured levels of intelligence of the child (Schiamberg, 1998). Few evidence suggests that the maternal educational level is the strongest predictor of a child's achievement. Home environment, including parents, acts as the best teacher, whereas, income and educational level are the important factors in predicting a child's academic success.Emotional development has been recognized as an essential impediment in the educational development of a person. The High School Personality Questionnaire has been used as the standardized instrument to measure the emotional conflicts of individuals (Hurlock, 1982). In order to ensure the scientific basis of the study, the researcher formulated a problem pertaining to the possible relationships among the profile, primary factors of personality and academic
导言:根据菲律宾共和国关于基本法律的宪法法案第17条第1条(1987年),教育被列为优先事项,并被授予教育主权。同样,这项法律要求政府捍卫和提高菲律宾人民的福利,以便享受从小学到大学的高等教育权利。该法案必须确保并遵循菲律宾全体人民都负担得起的优质教育(第1节,第xiv条)。在中等教育方面,国家采取了适当的举措,同时通过补贴菲律宾州立学院和大学实施的政策,为高等教育提供了最好的支持(De Leon, 2011)。伊莎贝拉州立大学(ISU)是菲律宾伊莎贝拉北部的一所著名大学,满足学生的教育需求。大多数学生来自平均收入家庭,特别是农民的孩子(ISU和You,2010)。但是贫穷不应该成为学生们想要取得成功的障碍。这种挑战应该成为实现人生梦想、目标和抱负的情感跳板。它应该有一个很大的影响,拥抱,而不是贬低,学生在发展一个更清晰的愿景和扩大他们的更大潜力的理想特质(NSO,2015)。发展传理及文理学院以培养高效及优质的学生为目标,在课程中开设不同的科目,有助学生掌握日后成为电脑专家、研究人员、教育广播员、新闻记者、传播者、执法人员、科学家及其他教育工作所需的知识和技能。因此,实现这一教育目标,就像在教学过程中获得质量一样,取决于学习者、教师和家长。父母是最好的老师。在为孩子提供他或她成功生活所需的素质方面,没有任何其他人或机构可以取代家庭。家庭环境与儿童的智力水平有关(Schiamberg, 1998)。很少有证据表明,母亲的教育水平是孩子成就的最强有力的预测因素。家庭环境,包括父母,是最好的老师,而收入和教育水平是预测孩子学业成功的重要因素。情感发展已被认为是一个人的教育发展的重要障碍。高中人格问卷已被用作衡量个体情感冲突的标准化工具(Hurlock, 1982)。为了保证研究的科学依据,研究者制定了一个关于2014-2015学年发展传播与文理学院新生的性格特征、主要人格因素与学业成绩之间可能存在的关系的问题。研究结果可以为大一新生了解自己提供参考,也可以让教师充分了解学生的个性。家长也被提供了关于孩子行为的知识,作为利益相关者,他们意识到学校系统的现状,特别是影响孩子学业成绩的变量。研究问题:本研究试图确定人格轮廓与14个主要人格因素(14PF)之间的关系,这些主要人格因素包括温暖、智力、情绪稳定性、兴奋性、支配性、愉悦性、从从容容、大胆性、敏感性、退缩性、忧虑性、自我满足性、人格稳定性、人格稳定性和人格稳定性。2014-2015年发展传播与文理学院新生自律、紧张与学习成绩的关系...
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引用次数: 0
Conversational Opening in Acehnese: The Pragmatic Performance of Native Speakers 亚齐语的会话开启:母语人士的语用表现
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/06
M. Usman, Nidar Yusuf
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引用次数: 1
WOMEN EMPOWERMENT THROUGH ENTREPRENEURIAL ACTIVITIES AND ITS INFLUENCE IN MANIPUR 通过企业活动赋予妇女权力及其在曼尼普尔邦的影响
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/18
M. Singh
Women empowerment is an essential tool to bring about changes in their socio-economic condition. In Manipur women plays a significant role not only in economic development but also in social, political, religious etc. Entrepreneurship plays a very important role in wealth creation and employment generation. The present study is attempts to make an in-depth study to find the relationship between the characteristics of entrepreneurs with their activity and also tries to find out the influencing factors of entrepreneurs in North Eastern Region of Manipur State, India. In order to collect field data, both the structured interview, discussion and observation methods were monitored of 207 entrepreneurs in SMEs sector. Descriptive statistics, factor analysis and regression analysis were used to achieve the objectives. The study also shows the educational qualification of the respondents and success has significant relationship. The study also depicted that most of the enterprise are at the age of 6 to 10 years. The success and durability of the enterprise have significant relationship. The study further shows that necessity for increasing income is the most important factor that influences entrepreneurs to start their own enterprise.
赋予妇女权力是改变其社会经济状况的重要工具。在曼尼普尔,妇女不仅在经济发展中发挥着重要作用,而且在社会、政治、宗教等方面也发挥着重要作用。企业家精神在创造财富和就业方面发挥着非常重要的作用。本研究试图对印度曼尼普尔邦东北部地区企业家特征与其活动之间的关系进行深入研究,并试图找出企业家活动的影响因素。为了收集现场数据,采用结构化访谈法、讨论法和观察法对207名中小企业企业家进行了监测。采用描述性统计、因子分析和回归分析等方法进行研究。研究还显示,被调查者的学历与成功有显著的关系。该研究还描述了大多数企业在6至10岁之间。企业的成功与持久存在着显著的关系。研究进一步表明,增加收入的必要性是影响企业家自主创业的最重要因素。
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引用次数: 0
TRADITIONAL MEDICINAL TREATMENT NIJO ON LIO ENDE FLORES ETHNIC: ECO-LINGUISTICS PERSPECTIVE 传统医药治疗二甲花族群:生态语言学视角
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/10
Veronika Genua, I. W. Simpen, A. Mbete, I. Yadnya
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引用次数: 0
CHANGING LANDSCAPE OF LOKTAK LAKE AND ITS IMPACTS ON LOCAL PEOPLE’S LIVELIHOOD 洛克湖景观的变化及其对当地居民生计的影响
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/15
Santaram S. Oinam, R.S. Khoiyangbam
INTRODUCTION:Land use and land cover changes vary in accordance with relief, climatic conditions and other socio - economic requirements of individuals. Land resources fulfil the primary and secondary human needs, i.e., food, shelter, industries, recreation, communication and economic security (Stamp, 1960). Land use is a phenomenon which undergoes ever changing with the growing needs of human beings. These changes in land use patterns are more specific in the marginal and climatically severe regions. Rapid expansion of human populations in the recent decades coupled with widespread unscientific land use practices have resulted into decline in the land to man ratio and shifting from an extensive cultivation practices to intensive ones (Oinam et al., 2005); (Kuniyal, 1996); (Ramakrishnan et al., 2000); (Bilsborrow and Okoth-Ogendo,1992). Therefore, sustainable utilisation of land resources becomes utmost important to achieve sustainable development and food security of the ever increasing human population (Oinam et al., 2004-05).The current study attempts to assess the land use land cover changes taking place in the catchments of Loktak Lake as a result of impoundment for hydropower generation. Literature pertaining to studies in land use and land cover changes for the area is scanty, even though many studies were conducted by different scholars on other important aspects. For instance, WAPCOS (1993) conducted an extensive study on Loktak Lake, focusing on issues and challenges pertaining wetland degradation. The report emphasises the need of multidisciplinary approaches to counter the problems of siltation, flood, watershed degradation, weed infestations, etc. Presence ofphumdis (floating vegetative mats) is one of the natural features of Loktak Lake. In a series of studies conducted by the Loktak Development Authority (LDA, 1996); (LDA, 1999) in the lake, the urgent need for control and management of phumdis was highlighted. Singh and Moirangliema (2009a) had also studied on phumdi proliferation in Loktak Lake. Water quality status, water borne morbidities of the lake and its conservation measures were studied by other authors (Laishram and Dey, 2014); (Singh and Devi, 2006). Some other researchers also contributed their thought on watershed management and conservation of the Lake (Singh and Moirangleima, 2009b); (Shamungaou, 2007); (Singh and Moirangleima, 2009c); (Singh and Moirangleima, 2012). The results obtained in all these studies hinted that the ecosystem and environment in and around the Lake has been changing gradually due to anthropogenic activities.RESEARCH METHODS:Loktak Lake and the Study Sites:Loktak Lake (24o25' N to 24o42' N and 93o46' E to 93o55'E) is spread over five valley districts of Manipur. It is the second largest freshwater in India covering an area of about 286 km2 at the elevation of 768.5 m amsl. During the rainy season the Lake water swelled up to ~490 km2. The lake has direct catchment area of ~980 km2 and indirect
导言:土地利用和土地覆盖的变化随地形、气候条件和个人的其他社会经济需求而变化。土地资源满足人类的主要和次要需求,即食物、住所、工业、娱乐、通讯和经济安全(Stamp, 1960)。土地利用是一种随着人类日益增长的需求而不断变化的现象。这些土地利用模式的变化在边缘地区和气候恶劣地区更为具体。近几十年来人口的迅速扩张,加上普遍存在的不科学的土地利用方式,导致土地与人的比例下降,并从粗放型耕作方式转向集约型耕作方式(Oinam et al., 2005);(Kuniyal, 1996);(Ramakrishnan et al., 2000);(Bilsborrow and Okoth-Ogendo,1992)。因此,土地资源的可持续利用对于实现可持续发展和不断增长的人口的粮食安全至关重要(Oinam等人,2004-05)。目前的研究试图评估洛克塔克湖集水区因蓄水发电而发生的土地利用和土地覆盖变化。关于该地区土地利用和土地覆盖变化的研究文献很少,尽管不同的学者在其他重要方面进行了许多研究。例如,WAPCOS(1993)对洛克塔克湖进行了广泛的研究,重点关注与湿地退化有关的问题和挑战。报告强调需要采用多学科方法来对付淤积、洪水、流域退化、杂草丛生等问题。漂浮的植物垫是洛克塔克湖的自然特征之一。洛克塔克发展局进行的一系列研究(LDA, 1996年);(LDA, 1999)在湖泊中,强调了控制和管理phumdis的紧迫性。Singh和Moirangliema (2009a)也研究了Loktak湖的phumdi增殖。其他作者研究了湖泊的水质状况、水生疾病及其保护措施(Laishram和Dey, 2014);(Singh and Devi, 2006)。其他一些研究人员也提出了他们对湖泊流域管理和保护的看法(Singh和Moirangleima, 2009b);(Shamungaou, 2007);(Singh and Moirangleima, 2009c);(Singh and Moirangleima, 2012)。研究结果表明,由于人类活动的影响,湖内及湖周的生态系统和环境正在逐渐发生变化。研究方法:洛克塔克湖和研究地点:洛克塔克湖(北纬24o25′至北纬24o42′,东经93o46′至东经93o55′)分布在曼尼普尔的五个山谷地区。它是印度第二大淡水,面积约286平方公里,海拔768.5米。在雨季,湖水膨胀至约490平方公里。湖泊的直接集水区面积约980平方公里,间接集水区面积约7157平方公里。大约有34条溪流,从西部的山丘和英帕尔河流入湖中。洛克塔克实际上由20个不同大小的水体组成。在旱季,景观变得非常明显,但在雨季,水体合并并形成单一的水域。目前的研究区域包括湖泊区域内的三个山丘,即Thanga, Karang和Ithing(图1)。这些山丘位于首都英帕尔以南约50公里处(公路距离)。丘陵中的村庄真正代表了湖泊聚落,分布在3.22平方公里。半个世纪前,该邦道路网络的发展已经进入了一些人口稠密的大山丘,如坦加和伊辛。卡朗的山丘仍然没有受到不断扩大的公路网的影响,仍然是典型的岛屿定居点。在Thanga、Ithing和Karang村有2458、299和297户家庭(2011年人口普查),总人口分别为14316、1832和1859人。...
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引用次数: 1
A Customized Lean Six Sigma Approach to Reduce Postpaid Data Discrepancy between It Systems and Telecom Switch 定制精益六西格玛方法减少It系统和电信交换机之间的后付费数据差异
Pub Date : 2017-10-01 DOI: 10.18843/RWJASC/V8I4/22
M. A. Shamsi, A. Alam
This article presents a process improvement study carried out at a major Indian Telecom service provider based on customized Lean Six Sigma methodologies. The DMAIC (Define, Measure, Analyze, Improve, and Control) project management methodology and various lean tools are utilized to streamline processes, reduce errors and enhance revenue. Data discrepancy between IT systems and Telecom Switch was analyzed before and after the DMAIC cycle. Data discrepancy between these systems was causing billing errors and activation delays. The results indicate that the data discrepancy reduced to 0.42% from 5.1%. This resulted in effective operations and revenue enhancement.
本文介绍了在印度一家主要电信服务提供商进行的基于定制精益六西格玛方法的流程改进研究。DMAIC(定义、测量、分析、改进和控制)项目管理方法和各种精益工具被用于简化流程、减少错误和提高收入。分析了DMAIC周期前后IT系统和电信交换机之间的数据差异。这些系统之间的数据差异导致计费错误和激活延迟。结果表明,数据差异从5.1%降低到0.42%。这导致了有效的运营和收入的增加。
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