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UNDERSTANDING THE FACTORS THAT AFFECT THE SUSTAINED USE OF CHATBOTS WITHIN ORGANIZATIONS 了解影响组织内持续使用聊天机器人的因素
Pub Date : 2019-12-01 DOI: 10.33965/ijwi_2019172106
Karine Aoun Barakat, Amal Dabbous
Conversational user interfaces also known as chatbots have become widely adopted within the banking sector, as they present numerous advantages such as cost reduction, increased efficiency and quicker servicing of customers. However, these benefits only materialize if organizations ensure the sustained use of these technologies. Hence, identifying the main factors that drive the sustained use of these services is critical to assess new technology adoption given that a very high number of IT implementations fail. Researchers have relied on technology acceptance models to analyze the adoption of these new technologies within organizations; however, little is known about the factors that ensure their sustained use. The concept of sustained use is considered by researchers not simply as an extension of adoption behavior, but rather as having a long-term focus and as being determined by different sets of antecedents. Using a qualitative methodology based on in-depth interviews with employees of a leading bank operating in a number of developing economies, this research addresses the gap in the literature by investigating the factors that contribute to the sustained use of conversational user interfaces. Findings reveal that eight main internal and external factors are essential to promote the sustained use of chatbots, the most prominent of which are: a positive human-technology relationship, a favorable corporate culture, an adequate regulatory framework and the technology’s high perceived efficiency.
会话用户界面也被称为聊天机器人,已在银行业得到广泛采用,因为它们具有许多优势,如降低成本、提高效率和更快地为客户提供服务。然而,这些好处只有在组织确保持续使用这些技术的情况下才能实现。因此,在大量IT实现失败的情况下,确定驱动这些服务持续使用的主要因素对于评估新技术的采用至关重要。研究人员依靠技术接受模型来分析组织内部对这些新技术的采用;然而,人们对确保它们持续使用的因素知之甚少。研究人员认为,持续使用的概念不仅仅是采用行为的延伸,而是具有长期焦点,并由不同的前因决定。本研究采用定性方法,对在多个发展中经济体运营的一家领先银行的员工进行深入访谈,通过调查导致持续使用会话用户界面的因素,解决了文献中的空白。研究结果显示,八个主要的内部和外部因素对于促进聊天机器人的持续使用至关重要,其中最突出的是:积极的人与技术关系,良好的企业文化,适当的监管框架和技术的高感知效率。
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引用次数: 2
ASSESSMENT OF THE EFFECTS OF EDUCATIONAL TECHNOLOGY TOOLS ON STUDENT LEARNING OUTCOMES 评估教育技术工具对学生学习成果的影响
Pub Date : 2019-12-01 DOI: 10.33965/ijwi_2019172104
M. Georgiou
This study examined if there were any significant differences in students’ achievement scores in science for three units that were taught using traditional methods of instruction and a unit that was taught using educational technology tools in instruction and specifically, interactive multimedia technology. A one-way repeated measures ANOVA was carried out to assess if the differences between the test means were significantly different. Findings showed that students’ scores for the four units were significantly different, F (3, 219) = 22.702, p˂ 0.0005. Students scored higher on the posttest after the use of interactive multimedia technology in instruction. The results of the current study indicate the need to change educational anticipations, as teaching methods become more active, student-centered and constructivist. Multimedia has attributes that can help students improve their learning and motivation while being engaged in active, student-centered and constructivist learning environments. The use of instructional interactive multimedia can satisfy more than one learning modality and can be more effective in meeting students’ learning needs.
本研究考察了使用传统教学方法教学的三个单元和在教学中使用教育技术工具(特别是交互式多媒体技术)教学的一个单元的学生在科学方面的成就分数是否存在显著差异。采用单因素重复测量方差分析来评估检验均值之间的差异是否有显著性差异。结果表明,学生在四个单元上的得分有显著差异,F (3,219) = 22.702, p小于0.0005。在教学中使用交互式多媒体技术后,学生在后测中得分更高。当前的研究结果表明,随着教学方法变得更加主动、以学生为中心和建构主义,教育期望需要改变。多媒体的属性可以帮助学生在积极的、以学生为中心的和建构主义的学习环境中提高他们的学习和动机。使用交互式多媒体教学可以满足多种学习方式,更有效地满足学生的学习需求。
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引用次数: 0
CONTINUOUS USE OF STUDENT RESPONSE SYSTEMS IN UNIVERSITY CLASSES: A QUANTITATIVE STUDY OF STUDENT RESPONSE RATES 在大学课堂上持续使用学生回应系统:学生回应率的定量研究
Pub Date : 2019-12-01 DOI: 10.33965/ijwi_2019172101
P. Lam, Carmen Lau, Kevin Wong, Chi Him Chan
Student Response Systems (SRS) allow all students to participate in the classroom using their own devices. While it is an effective tool for promoting active participation and classroom interaction, previous studies argue that overuse of the technology can pose a problem of student disengagement. This paper reports on a quantitative study of the relationship between the number of SRS questions disseminated and the number of students’ responses, drawing on data from a locally-developed SRS that was used campus-wide between 2012 and 2015 at The Chinese University of Hong Kong. Although the number of questions per session varied among different disciplines, likely due to the differences in learning objectives, our results show that student responses were generally stable with virtually no significant drop at the end of the lessons regardless of the number of questions asked. However, other factors may have affected the number of student responses. Our results suggest that continuous use of the technology does not lower student participation, but the design of learning activities may influence the effectiveness of SRS.
学生响应系统(SRS)允许所有学生使用自己的设备参与课堂。虽然它是促进积极参与和课堂互动的有效工具,但之前的研究认为,过度使用这项技术可能会造成学生脱离课堂的问题。本文利用香港中文大学在2012年至2015年间在全校范围内使用的本地开发的SRS数据,对分发的SRS问题数量与学生回答数量之间的关系进行了定量研究。虽然每节课的问题数量在不同学科之间有所不同,可能是由于学习目标的差异,但我们的研究结果表明,无论问多少问题,学生的反应总体上是稳定的,在课程结束时几乎没有明显的下降。然而,其他因素可能影响了学生回答的数量。我们的研究结果表明,持续使用该技术并不会降低学生的参与度,但学习活动的设计可能会影响SRS的有效性。
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引用次数: 3
COST MEASUREMENTS IN PRODUCTION AND DELIVERY OF A MASSIVE OPEN ONLINE COURSE (MOOC) FOR TEACHING THE RELATIONSHIP BETWEEN HUMAN HEALTH AND CLIMATE CHANGE: A CASE STUDY 讲授人类健康与气候变化关系的大规模开放式在线课程(mooc)的制作和交付成本测量:案例研究
Pub Date : 2019-12-01 DOI: 10.33965/ijwi_2019172102
E. Meinert, M. V. Velthoven, Abrar Alturkistani, K. Murray, Philippe Sabatier, J. Car
A Massive Open Online Course (MOOC) is a form of online education that makes available learning to a large number of individuals at no charge. The impact of climate change on public health has been introduced in MOOCs in various forms, for example, examining the impact of natural disasters, the increase in temperature on work productivity, and the monitoring and evaluation of health adaptation to climate change and its implications for policy. However, despite this work completed to advance understanding in both online and postgraduate education, more effort is required to provide the tools and capabilities to analyse evidence and present findings that demonstrate its impact on specific outcomes, including health and wellbeing. Although these courses are made publicly available, understanding the costs associated with their production and delivery will provide evidence to develop sustainable models for deployment of this form of citizen engagement education.
大规模开放在线课程(MOOC)是一种在线教育形式,可以让大量个人免费学习。气候变化对公共卫生的影响已以各种形式引入mooc,例如,审查自然灾害的影响、温度升高对工作生产率的影响、监测和评估健康适应气候变化及其对政策的影响。然而,尽管完成了这项工作以促进对在线和研究生教育的理解,但仍需要付出更多努力,提供工具和能力来分析证据并提出证明其对具体成果(包括健康和福祉)的影响的发现。虽然这些课程是公开的,但了解其制作和交付的相关成本将为开发这种公民参与教育形式的可持续模式提供证据。
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引用次数: 2
INTERACTIVE DESIGN OF COLLABORATIVE ART PROJECT FOR 21ST CENTURY LEARNING 面向21世纪学习的协同艺术项目交互设计
Pub Date : 2019-12-01 DOI: 10.33965/ijwi_2019172103
J. Maric
While many of us researchers dream about the opportunity to design a collaborative art project that would connect our youth with big, mainstream cultural and educational institutions, we seldom ana ...
虽然我们许多研究人员都梦想有机会设计一个合作艺术项目,将我们的年轻人与大型主流文化和教育机构联系起来,但我们很少想到……
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引用次数: 0
CODECHUM: A SMART IDE FOR TEACHING AND LEARNING PROGRAMMING Codechum:一个用于教学和学习编程的智能工具
Pub Date : 2019-01-30 DOI: 10.33965/ijwi_2019171107
Jemar Jude A. Maranga, Leilla Keith J. Matugas, Jorge Frederick W. Lim, Cherry Lyn C. Sta. Romana
Teaching an introductory programming course to an average of 40 students while monitoring their performance can be a challenge for instructors. Preparing coding exercises with test cases and checking students’ programs can prove to be time consuming at times. Moreover, programming has been known to be quite difficult for students to learn. To address these concerns, a web-based Integrated Development Environment (IDE) for C Programming called CodeChum was developed. CodeChum provides instructors with an easier way of creating programming exercises and automating the checking student codes. CodeChum allows students to apply their skills using problem stories attached to learning outcomes, test their solutions, get instant feedback and monitor their current status through a student dashboard. CodeChum was tested within a span of two months on 120 undergraduate students taking up introductory programming courses and 6 programming instructors from Cebu Institute of TechnologyUniversity, and another study, for the implementation of the student dashboard, was conducted on 35 students using a system usability scale (SUS) test. A usability and feedback survey for students and instructors was conducted getting inputs of their experience while using the IDE. Results of the survey show that the system was well received both by students and instructors. As for the student Dashboard, results show good initial feedback from the students in terms of its usability and the overall user experience provided by the newly integrated module.
为平均40名学生教授一门编程入门课程,同时监控他们的表现,对教师来说是一项挑战。准备带有测试用例的编码练习和检查学生的程序有时会被证明是非常耗时的。此外,编程对于学生来说是相当难学的。为了解决这些问题,开发了一个基于web的C编程集成开发环境(IDE),称为CodeChum。CodeChum为教师提供了一种更简单的创建编程练习和自动检查学生代码的方法。CodeChum允许学生通过与学习成果相关的问题故事来应用他们的技能,测试他们的解决方案,获得即时反馈,并通过学生仪表板监控他们的当前状态。CodeChum在两个月的时间里对120名学习编程入门课程的本科生和6名来自宿务理工大学的编程讲师进行了测试,另一项研究是使用系统可用性量表(SUS)测试对35名学生进行了学生仪表板的实施。对学生和教师进行了可用性和反馈调查,以获取他们在使用IDE时的体验。调查结果显示,该系统得到了学生和教师的好评。至于学生仪表板,结果显示学生对其可用性和新集成模块提供的整体用户体验的初步反馈很好。
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引用次数: 0
AI-ENABLED LANGUAGE SPEAKING COACHING FOR DUAL LANGUAGE LEARNERS 针对双语学习者的人工智能语言口语培训
Pub Date : 2019-01-30 DOI: 10.33965/ijwi_2019171105
Ashutosh Shivakumar, Saurabh Shukla, Miteshkumar Vasoya, Imen M. Kasrani, Yong Pei
In this research article, we propose a human-AI teaming based mobile language learning solution that provides: 1.) automatic and accurate intelligibility analysis for multiple languages at various levels: sentence, phrase, word and phoneme; 2.) immediate feedback and multimodal coaching on how to correct pronunciation; and, 3.) evidence-based dynamic training curriculum tailored to each individual’s learning patterns and needs, e.g., typical pronunciation errors and retention of corrected pronunciation. The use of visible and interactive AI-expert technology capable of intuitive emoji-based interactions will greatly increase student’s acceptance and retention of learning with a virtual coach. In school or at home, it will readily resemble an expert reading specialist to effectively guide and assist a student in practicing reading and speaking by him/herself independently, which is particularly important for dual language learners (DLL) whose first language (L1) is not English as many of their parents don’t speak English fluently and cannot offer the necessary support. Our human-AI teaming-based solution overcomes the shortfall of conventional computer-based language learning tools and serves as a supportive learning platform that is critical for optimizing the language-learning outcomes.
在本文中,我们提出了一种基于人类-人工智能团队的移动语言学习解决方案,该解决方案提供:1.)对句子、短语、单词和音素等不同层次的多种语言进行自动准确的可理解性分析;2)即时反馈和多模式指导如何纠正发音;3)针对每个人的学习模式和需求量身定制的基于证据的动态培训课程,例如,典型的发音错误和正确发音的保留。使用可视化和交互式的人工智能专家技术,能够直观地基于表情符号进行交互,将大大提高学生对虚拟教练学习的接受度和保留率。无论是在学校还是在家里,都很容易像阅读专家一样,有效地指导和帮助学生独立练习阅读和口语,这对于母语(L1)不是英语的双语学习者(DLL)尤其重要,因为他们的许多父母英语说得不流利,无法提供必要的支持。我们基于人工智能团队的解决方案克服了传统基于计算机的语言学习工具的不足,并作为一个支持性学习平台,对优化语言学习成果至关重要。
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引用次数: 0
IDENTIFICATION OF THE FACTORS AFFECTING CUSTOMER ENGAGEMENT IN ONLINE BRAND COMMUNITIES: A PILOT STUDY 在线品牌社区中影响顾客参与的因素:一项试点研究
Pub Date : 2019-01-30 DOI: 10.33965/ijwi_2019171102
Sevgi Özkan Yıldırım, Pelin Bayraktar
Social commerce is defined as a new wave of e-commerce in which traditional e-commerce is mediated by social media and social networking services in order to promote online transactions and shopping-related information exchanges. One of the main application of social commerce is ‘online brand communities’. Although utilization of social media in order to advance customer brand engagement has proliferated significantly in recent years, most of the companies have not met the expected level of engagement of their customers yet. Overall, the key factors that could explain customer engagement are not yet thoroughly identified. Therefore, the current study develops a conceptual customer engagement model that aims to explain customer engagement in online brand communities. Customer engagement in brand social media is related to interactions and communications with the brand and other customers. In this study, the antecedents and outcomes of customer engagement dimensions will be investigated. As different dimensions of engagement can be influenced by factors from different aspects, it is important to cover as many categories as possible. Therefore, the model includes various factor categories including social, brand related, self-oriented and contend related factors drawn from relevant literature. The research instrument was designed, and a pilot study was conducted with 75 participants to assure content validity and to test reliability. This paper contributes to understanding the factors influencing each dimension of customer engagement to brand communities.
社交商务是传统电子商务以社交媒体和社交网络服务为媒介,促进网上交易和购物相关信息交流的新一波电子商务。社交商务的主要应用之一是“在线品牌社区”。尽管近年来,利用社交媒体来提高客户品牌参与度的现象显著增加,但大多数公司还没有达到客户参与度的预期水平。总的来说,可以解释客户粘性的关键因素尚未完全确定。因此,本研究开发了一个概念性的客户参与模型,旨在解释在线品牌社区的客户参与。品牌社交媒体中的客户参与与品牌和其他客户的互动和沟通有关。在本研究中,顾客参与维度的前因和结果将被调查。由于用户粘性的不同维度可能受到来自不同方面的因素的影响,所以必须涵盖尽可能多的类别。因此,该模型包含了来自相关文献的各种因素类别,包括社会因素、品牌相关因素、自我导向因素和竞争相关因素。设计了研究工具,并进行了75人的初步研究,以确保内容效度和检验信度。本文有助于理解影响品牌社区顾客参与各维度的因素。
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引用次数: 1
MENOGRAPHY TO UNDERSTAND PATTERNS OF INSTRUCTION IN GROUP WORK 了解小组工作的教学模式
Pub Date : 2019-01-30 DOI: 10.33965/ijwi_2019171106
L. Cooper-Smith, B. Davey
Group work is regularly implemented as part of higher education learning. Much research has examined group work to determine both the impeding and facilitative factors, mostly from the perspective of the students’ experiences of group work. To address the negative factors of group work, it would be helpful to understand the perceptions instructors have about group work. In Australia, prospective employers consistently call for business graduates to be able to demonstrate collaborative teamwork skills as part of their employability skill set. Group work in undergraduate courses is seen as the appropriate mechanism for teamwork education. Collaborative teamwork skills are considered the second most sought after demonstratable skill in a prospective employee; communication skills being the most sought after. How then can universities engender a growth in online group work as a means of ensuring their online undergraduates are being educated to develop their collaborative teamwork skills? This research examined the perceptions of instructors about their group work experiences. A phenomenographic research approach was considered the most appropriate, as phenomenography allows for all variations of perceptions to be considered, regardless of other factors such as experience or discipline specificity. Phenomenography facilitates the closer examination of a phenomenon, for example, how students learn. By examining the perceptions individual instructors have about their role in group work, patterns of instruction were illuminated. The findings of the research are expressed as phenomenographic categories of conception. The categories of conception detail the perceptions an instructor has in relation to their pattern of instruction. The categories can be expressed on a continuum of less complex to more complex. The categories do not describe individual instructors, instead all of the instructors’ perceptions of group work. By understanding an instructor’s perceptions about group work, it is expected that changes in practice can be engendered.
小组工作是高等教育学习的一部分。许多研究考察了小组工作,以确定阻碍和促进因素,主要是从学生的小组工作经验的角度。为了解决小组工作的负面因素,了解教师对小组工作的看法将会有所帮助。在澳大利亚,未来的雇主一直要求商业毕业生能够展示合作团队合作技能,作为他们就业技能的一部分。本科课程中的小组合作被认为是团队合作教育的适当机制。团队协作能力被认为是未来员工最看重的第二项技能;沟通技巧是最受追捧的。那么,大学如何才能促进在线小组作业的增长,以确保他们的在线本科生受到培养他们合作团队技能的教育?这项研究考察了教师对他们的小组工作经历的看法。现象学研究方法被认为是最合适的,因为现象学允许考虑所有变化的感知,而不考虑其他因素,如经验或学科特殊性。现象学有助于对现象进行更深入的研究,例如,学生是如何学习的。通过考察个别教师对他们在小组工作中的角色的看法,阐明了教学模式。研究的结果被表达为概念的现象学范畴。概念范畴详细说明了教师与其教学模式有关的感知。这些范畴可以用从较简单到较复杂的连续体来表示。这些类别并不描述个别教师,而是所有教师对小组工作的看法。通过了解教师对小组工作的看法,可以期望在实践中产生变化。
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引用次数: 0
CAPTURING MOBILE COLLABORATION THROUGH THE TRIANGULATION OF QUALITATIVE AND QUANTITATIVE DATA 通过定性和定量数据的三角测量捕获移动协作
Pub Date : 2019-01-30 DOI: 10.33965/ijwi_2019171103
Peter Ilic
This paper reflects on an attempt to introduce smartphones into a blended learning context and highlights several methodological considerations relevant to the collection of mobile data. While mixed methods research is now common, using this approach for investigating the challenges of mobile data collection is not as common. This study employed a mixed method longitudinal exploratory multiple case study design. The study collected qualitative and quantitative data on student interactions within a yearlong series of collaborative language learning activities. This paper describes the methodological issues that emerged during the planning and implementation of the study. The participants were undergraduate students studying English translation at a four-year private university in Tokyo, Japan. This paper adds to the knowledge of employing mixed methodology design for mobile data collection and analysis. In particular, the advantages of incorporating Multidimensional Scaling (MDS) analysis with qualitative data. The results suggest that separate forms of data collected at similar frequencies and times that are then triangulated provided an effective methodology for studying collaborative learners in a highly mobile context. This can be seen as evidence for the inclusion of various data collection cycles of both qualitative and quantitative type within a single mobile learning research study. The discussion section includes a summary of the findings, limitations, and possibilities for furthering the study topic.
本文反映了将智能手机引入混合学习环境的尝试,并强调了与移动数据收集相关的几个方法学考虑。虽然混合方法研究现在很常见,但使用这种方法来调查移动数据收集的挑战并不常见。本研究采用混合方法,纵向探索性多案例研究设计。该研究收集了为期一年的一系列合作语言学习活动中学生互动的定性和定量数据。本文描述了在研究的规划和实施过程中出现的方法问题。参与者是在日本东京一所四年制私立大学学习英语翻译的本科生。本文增加了使用混合方法设计移动数据收集和分析的知识。特别是将多维尺度(MDS)分析与定性数据相结合的优势。结果表明,以相似的频率和时间收集不同形式的数据,然后进行三角测量,为在高度移动的环境中研究协作学习者提供了一种有效的方法。这可以看作是在单个移动学习研究中包含定性和定量类型的各种数据收集周期的证据。讨论部分包括对研究结果、局限性和进一步研究主题的可能性的总结。
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引用次数: 3
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