This study examines the effect of online brand community customer engagements on brand loyalty,through various online customer-to-community relationships, and trust. Data was randomly collected from 720 members of an online brand community page using an online questionnaire and analysed with Structural Equations Modelling (SEM). The study found that online brand community activities influenced customer-product relationships, and not customer-brand nor customer-company relationships. None of the customer relationships mediate the link between online brand community and trust. Trust, however partially mediates between customer-product relationships and brand loyalty, as well as between customer-company relationships and brand loyalty. Trust of the online community was confirmed to lead to loyalty. For industry practitioners, these findings support the need to ensure favourable customer/product related activities, experience and word of mouth within the online community. It also demonstrates the possibility of brand extension and brand trust at lower costs. The paper contributes to industrial and academic knowledge of virtual brand community and its effects.
{"title":"INFLUENCE OF ONLINE BRAND COMMUNITY ENGAGEMENT ON BRAND TRUST AND BRAND LOYALTY","authors":"Joshua Doe","doi":"10.33965/ijwi_202018102","DOIUrl":"https://doi.org/10.33965/ijwi_202018102","url":null,"abstract":"This study examines the effect of online brand community customer engagements on brand loyalty,through various online customer-to-community relationships, and trust. Data was randomly collected from 720 members of an online brand community page using an online questionnaire and analysed with Structural Equations Modelling (SEM). The study found that online brand community activities influenced customer-product relationships, and not customer-brand nor customer-company relationships. None of the customer relationships mediate the link between online brand community and trust. Trust, however partially mediates between customer-product relationships and brand loyalty, as well as between customer-company relationships and brand loyalty. Trust of the online community was confirmed to lead to loyalty. For industry practitioners, these findings support the need to ensure favourable customer/product related activities, experience and word of mouth within the online community. It also demonstrates the possibility of brand extension and brand trust at lower costs. The paper contributes to industrial and academic knowledge of virtual brand community and its effects.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122772667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In outdoor learning with mobile technology, students use mobile technology for learning in an outdoor setting, for example in a park or a garden. To understand how mobile technology has been used in outdoor learning, a systematic review was carried out. A number of reviews on mobile learning and on specific sub-areas of mobile learning, such as language learning or computer education have been published in scientific journals and at conferences. So far, however, no systematic review has focused on outdoor learning with mobile technology. To guide the review the following research questions were posed: “Which are the educational subjects and educational levels in outdoor learning with mobile technology?” and “What types of technologies for positioning or navigation, augmentation, and methods for data collection and annotation are used in outdoor learning with mobile technology?”. In total 87 articles, published between 2004 and 2019 were included in this review. Conclusions were that biology was the most common subject, primary or elementary school the most common educational levels, GPS was the major technology used for positioning and navigation, AR was the most common technology used for augmenting the outdoor learning environment, and taking photos and taking notes were the most common methods for data collection in outdoor learning with mobile technology. Building on the conclusions of this review and on previous reviews, suggestions are made for future research.
{"title":"OUTDOOR LEARNING WITH MOBILE TECHNOLOGY: A SYSTEMATIC REVIEW","authors":"Johan Stymne","doi":"10.33965/ijwi_202018106","DOIUrl":"https://doi.org/10.33965/ijwi_202018106","url":null,"abstract":"In outdoor learning with mobile technology, students use mobile technology for learning in an outdoor setting, for example in a park or a garden. To understand how mobile technology has been used in outdoor learning, a systematic review was carried out. A number of reviews on mobile learning and on specific sub-areas of mobile learning, such as language learning or computer education have been published in scientific journals and at conferences. So far, however, no systematic review has focused on outdoor learning with mobile technology. To guide the review the following research questions were posed: “Which are the educational subjects and educational levels in outdoor learning with mobile technology?” and “What types of technologies for positioning or navigation, augmentation, and methods for data collection and annotation are used in outdoor learning with mobile technology?”. In total 87 articles, published between 2004 and 2019 were included in this review. Conclusions were that biology was the most common subject, primary or elementary school the most common educational levels, GPS was the major technology used for positioning and navigation, AR was the most common technology used for augmenting the outdoor learning environment, and taking photos and taking notes were the most common methods for data collection in outdoor learning with mobile technology. Building on the conclusions of this review and on previous reviews, suggestions are made for future research.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116975056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The digital divide/digital inclusion concepts have been of interest to policymakers, particularly since the 1990s. However, the social transformation promised with ICTs adoption and diffusion is more complicated than just providing access. Qualitative studies have emphasized the importance of analyzing skills, appropriation, and negotiation. Authors in the Human-Computer Interaction (HCI) studies and in the Science, Technology, and Society (STS) studies also argue that studying technology non-use is also valuable as it broadens the concept of user/non-user beyond a binary look, diving in to understand how people engage or disengage with technologies, besides bringing relevant outputs about why some people do not or cannot become an Internet user. In this paper, we take this approach to analyze national sample surveys carried out in the three most populated countries in Latin America and the Caribbean (Brazil, Mexico, and Colombia). Data from those surveys have directly been used to help formulate public policies in the three countries. We seek to identify indicators related to non-use present in the surveys, analyzing them in order to suggest the broadening of their scope. Besides specific questions about each survey, we find that all of them do not provide data, for example, on people who have stopped using the Internet (as a whole or part of it); do not consider people who access the network indirectly, by other people; and often bring, among motivations for non-use, sentences that do not reveal whether non-use is voluntary or involuntary. At the background of the discussion, we propose that further studies on technology non-use should be done in order to question technology determinism, the idea that everybody should and will become an Internet user.
{"title":"INDICATORS OF INTERNET NON-USE IN SAMPLE SURVEYS ON ICT USE: A QUALITATIVE ANALYSIS","authors":"G. Silva, L. Almeida","doi":"10.33965/ijwi_202018103","DOIUrl":"https://doi.org/10.33965/ijwi_202018103","url":null,"abstract":"The digital divide/digital inclusion concepts have been of interest to policymakers, particularly since the 1990s. However, the social transformation promised with ICTs adoption and diffusion is more complicated than just providing access. Qualitative studies have emphasized the importance of analyzing skills, appropriation, and negotiation. Authors in the Human-Computer Interaction (HCI) studies and in the Science, Technology, and Society (STS) studies also argue that studying technology non-use is also valuable as it broadens the concept of user/non-user beyond a binary look, diving in to understand how people engage or disengage with technologies, besides bringing relevant outputs about why some people do not or cannot become an Internet user. In this paper, we take this approach to analyze national sample surveys carried out in the three most populated countries in Latin America and the Caribbean (Brazil, Mexico, and Colombia). Data from those surveys have directly been used to help formulate public policies in the three countries. We seek to identify indicators related to non-use present in the surveys, analyzing them in order to suggest the broadening of their scope. Besides specific questions about each survey, we find that all of them do not provide data, for example, on people who have stopped using the Internet (as a whole or part of it); do not consider people who access the network indirectly, by other people; and often bring, among motivations for non-use, sentences that do not reveal whether non-use is voluntary or involuntary. At the background of the discussion, we propose that further studies on technology non-use should be done in order to question technology determinism, the idea that everybody should and will become an Internet user.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131656740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Teaching to read is a slow and complex process. It is very challenging as the student must recycle neural resources evolutionary designed for other tasks. That takes a lot of practice and perseverance. To top it all, there are two rival strategies for teaching reading that have been at war for many decades. On the other hand, unlike older students, it is much more complex to record evidence of progress since students cannot easily answer multiple-choice tests nor written open-ended ones. Much is based on observation in class as students work. Additionally, parental support is critical at that age. In this paper, we describe an app that was voluntarily adopted by 1,235 schools that supported teachers and parents to track the progress of students. We found a very rapid adoption of the app, a surprisingly big imbalance between the intended and implemented curriculum, much lower student performance in writing than in reading and oral communication, and strikingly great participation and enthusiasm of parents in creating videos to share with other parents where they show playful strategies to teach reading to their kids.
{"title":"SUPPORTING TEACHERS AND PARENTS WITH MOBILE TECHNOLOGY TO TEACH READING","authors":"Periodista, José Carrasco Tapia","doi":"10.33965/ijwi_202018105","DOIUrl":"https://doi.org/10.33965/ijwi_202018105","url":null,"abstract":"Teaching to read is a slow and complex process. It is very challenging as the student must recycle neural resources evolutionary designed for other tasks. That takes a lot of practice and perseverance. To top it all, there are two rival strategies for teaching reading that have been at war for many decades. On the other hand, unlike older students, it is much more complex to record evidence of progress since students cannot easily answer multiple-choice tests nor written open-ended ones. Much is based on observation in class as students work. Additionally, parental support is critical at that age. In this paper, we describe an app that was voluntarily adopted by 1,235 schools that supported teachers and parents to track the progress of students. We found a very rapid adoption of the app, a surprisingly big imbalance between the intended and implemented curriculum, much lower student performance in writing than in reading and oral communication, and strikingly great participation and enthusiasm of parents in creating videos to share with other parents where they show playful strategies to teach reading to their kids.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127686467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Our research work falls within the context of the use of recommendation systems for the personalization of contents in e-learning environments. We present in this paper the results of a second experiment that was recently conducted to evaluate a hybrid recommendation approach in an online learning environment. The approach consists of combining the two approaches of content-based filtering and collaborative filtering to improve the relevance of the educational resources recommended to learners. A first experiment was carried out in 2019 and gave convincing results, which led us to repeat a second experimentation in order to confirm the results on the one hand, and on the other hand, to modify the way learners evaluate the resources by transforming the "like" by a voting mode from one to five, in order to verify whether this will bring an improvement in the recommendations. This second experiment was also an opportunity to integrate an engine that guides learners' searches by adding criteria relating to their preferences and to check their satisfaction with the use of this engine. The results were globally positive.
{"title":"HYBRID EDUCATIONAL RECOMMENDATION SYSTEM: EXPERIMENTATION WITH A VOTING-BASED EVALUATION MODE","authors":"Mohammed Baidada, K. Mansouri, F. Poirier","doi":"10.33965/ijwi_202018107","DOIUrl":"https://doi.org/10.33965/ijwi_202018107","url":null,"abstract":"Our research work falls within the context of the use of recommendation systems for the personalization of contents in e-learning environments. We present in this paper the results of a second experiment that was recently conducted to evaluate a hybrid recommendation approach in an online learning environment. The approach consists of combining the two approaches of content-based filtering and collaborative filtering to improve the relevance of the educational resources recommended to learners. A first experiment was carried out in 2019 and gave convincing results, which led us to repeat a second experimentation in order to confirm the results on the one hand, and on the other hand, to modify the way learners evaluate the resources by transforming the \"like\" by a voting mode from one to five, in order to verify whether this will bring an improvement in the recommendations. This second experiment was also an opportunity to integrate an engine that guides learners' searches by adding criteria relating to their preferences and to check their satisfaction with the use of this engine. The results were globally positive.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125544907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SMART CITIES IN RESEARCH: STATUS-QUO AND FUTURE RESEARCH DIRECTIONS","authors":"","doi":"10.33965/ijwi_202018108","DOIUrl":"https://doi.org/10.33965/ijwi_202018108","url":null,"abstract":"","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129660416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.33965/ijwi_2019172105
C. Steinberger, Joachim Frießer
Structured data on the Web have become very important in recent years and offer machine-readable semantics of the data contained. Schema.org is the most recognized vocabulary for structuring data on websites and serves beyond that also to organize and query Google’s knowledge graph. However, Schema.org is mainly used today to semantically describe real-world entities and their relationships to one another. To describe the functionality and handling of websites has not been the key application area of Schema.org yet, though it also includes an appropriate vocabulary. In addition, most Schema.org tools are limited in terms of the Schema.org classes and properties they offer and do not support the semantical enrichment of web user interfaces. In this article we motivate the potential of the sematic enrichment of web user interfaces regarding their functionality and handling and present possible application areas to consume these structured data. We analyze the requirements on structured user interface data and investigate the suitability of Schema.org as a vocabulary to fulfil them. Since there are hundreds of classes and properties in Schema.org, we present a conceptual model of Schema.org classes and properties that are appropriate to enrich web user interfaces. We investigate to what extent interactive elements on HTML websites or applications can be automatically mapped to our conceptual model elements. As a result, we present a method to semi-automatically produce structured user interface data and illustrate our approach with a continuous use case. As a proof of concept, we introduce Schemator, a comfortable structured user interface data tool supporting our method, which can be used to crowdsource knowledge about the functionality and handling of websites and applications.
{"title":"SEMANTICAL ENRICHMENT OF WEB USER INTERFACES IN THE CROWD","authors":"C. Steinberger, Joachim Frießer","doi":"10.33965/ijwi_2019172105","DOIUrl":"https://doi.org/10.33965/ijwi_2019172105","url":null,"abstract":"Structured data on the Web have become very important in recent years and offer machine-readable semantics of the data contained. Schema.org is the most recognized vocabulary for structuring data on websites and serves beyond that also to organize and query Google’s knowledge graph. However, Schema.org is mainly used today to semantically describe real-world entities and their relationships to one another. To describe the functionality and handling of websites has not been the key application area of Schema.org yet, though it also includes an appropriate vocabulary. In addition, most Schema.org tools are limited in terms of the Schema.org classes and properties they offer and do not support the semantical enrichment of web user interfaces. In this article we motivate the potential of the sematic enrichment of web user interfaces regarding their functionality and handling and present possible application areas to consume these structured data. We analyze the requirements on structured user interface data and investigate the suitability of Schema.org as a vocabulary to fulfil them. Since there are hundreds of classes and properties in Schema.org, we present a conceptual model of Schema.org classes and properties that are appropriate to enrich web user interfaces. We investigate to what extent interactive elements on HTML websites or applications can be automatically mapped to our conceptual model elements. As a result, we present a method to semi-automatically produce structured user interface data and illustrate our approach with a continuous use case. As a proof of concept, we introduce Schemator, a comfortable structured user interface data tool supporting our method, which can be used to crowdsource knowledge about the functionality and handling of websites and applications.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":" 17","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120834574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.33965/ijwi_2019172107
F. Mata, Irene Hernández-Ruíz
The coffee paradox is the phenomenon by which the coffee prices received by farmers/producers in developing countries have been increasingly lower, despite a growing demand for this product. This situation affects coffee production in most coffee-producing countries and forces many producers to leave this economic activity. Behind this problem is the fact that coffee is considered an agricultural commodity. Nevertheless, the development of specialty coffee in recent years offers opportunities to de-commoditize this product, allowing coffee farmers to distinguish themselves from the rest. In doing so, they can obtain better prices for their coffee. Although Costa Rica is a country that has conditions to achieve this process, the same must be accompanied by appropriate marketing mechanisms. E-commerce can be used to assist this process. In this paper, we present the background and the design and development considerations for an electronic platform to market Costa Rican roasted coffee through e-commerce, referred to as crgourmetcoffee.com (https://www.crgourmetcoffee.com). This system is proposed as a solution to the coffee paradox un Costa Rica. In this regard, crgourmetcoffee.com is aimed at enabling Costa Rican coffee farmers to sell its coffee directly to final consumers in developed countries, eliminating intermediaries, and thus allowing producers to obtain higher price margins. Besides presenting the underlying principles for this platform, we also discuss the steps taken to make the existing prototype of this system into an operational marketing mechanism and the challenges ahead.
{"title":"CRGOURMETCOFFEE.COM: AN E-COMMERCE PLATFORM TO SOLVE THE COFFEE PARADOX IN COSTA RICA","authors":"F. Mata, Irene Hernández-Ruíz","doi":"10.33965/ijwi_2019172107","DOIUrl":"https://doi.org/10.33965/ijwi_2019172107","url":null,"abstract":"The coffee paradox is the phenomenon by which the coffee prices received by farmers/producers in developing countries have been increasingly lower, despite a growing demand for this product. This situation affects coffee production in most coffee-producing countries and forces many producers to leave this economic activity. Behind this problem is the fact that coffee is considered an agricultural commodity. Nevertheless, the development of specialty coffee in recent years offers opportunities to de-commoditize this product, allowing coffee farmers to distinguish themselves from the rest. In doing so, they can obtain better prices for their coffee. Although Costa Rica is a country that has conditions to achieve this process, the same must be accompanied by appropriate marketing mechanisms. E-commerce can be used to assist this process. In this paper, we present the background and the design and development considerations for an electronic platform to market Costa Rican roasted coffee through e-commerce, referred to as crgourmetcoffee.com (https://www.crgourmetcoffee.com). This system is proposed as a solution to the coffee paradox un Costa Rica. In this regard, crgourmetcoffee.com is aimed at enabling Costa Rican coffee farmers to sell its coffee directly to final consumers in developed countries, eliminating intermediaries, and thus allowing producers to obtain higher price margins. Besides presenting the underlying principles for this platform, we also discuss the steps taken to make the existing prototype of this system into an operational marketing mechanism and the challenges ahead.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133997504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.33965/ijwi_2019172108
J. Iio
Twitter provides a list of trending topics, a list of social trends or issues that users of the social networking services (SNS) will be interested in at a given time. However, they are presented as a list of key phrases making it challenging to identify or infer the message of the trending topics. In an attempt decipher the meaning and the structure hidden in the list of trending topics provided by Twitter, we developed a system to visualize topic maps according to the co-occurrence structure of typical tweets that mention the trending topics. This paper describes an overview of the system structure, the main logic to construct topic maps, and a discussion on several findings from its operation between January 1 and June 30, 2019. Also the possibilities of modification to suit the system for the other languages is discussed.
{"title":"TWTRENDS — A VISUALIZATION SYSTEM ON TOPIC MAPS EXTRACTED FROM TWITTER TRENDS","authors":"J. Iio","doi":"10.33965/ijwi_2019172108","DOIUrl":"https://doi.org/10.33965/ijwi_2019172108","url":null,"abstract":"Twitter provides a list of trending topics, a list of social trends or issues that users of the social networking services (SNS) will be interested in at a given time. However, they are presented as a list of key phrases making it challenging to identify or infer the message of the trending topics. In an attempt decipher the meaning and the structure hidden in the list of trending topics provided by Twitter, we developed a system to visualize topic maps according to the co-occurrence structure of typical tweets that mention the trending topics. This paper describes an overview of the system structure, the main logic to construct topic maps, and a discussion on several findings from its operation between January 1 and June 30, 2019. Also the possibilities of modification to suit the system for the other languages is discussed.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115367116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.33965/ijwi_2019172109
Mairéad Hogan, C. Barry
This paper presents a research project that used eye tracking technology to study optionality within the online transactional process. The focus was on how micro-decisions can be framed; the option type; the impact of decision default values; and the types of decision constructs. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that identified problematic decision constructs informed the types of decisions studied. The main findings relate to participant task error rates. Heat maps have also been used to further illustrate the findings.
{"title":"TURNING UP THE HEAT – USER ERRORS AND OTHER INSIGHTS INTO OPTION SELECTION","authors":"Mairéad Hogan, C. Barry","doi":"10.33965/ijwi_2019172109","DOIUrl":"https://doi.org/10.33965/ijwi_2019172109","url":null,"abstract":"This paper presents a research project that used eye tracking technology to study optionality within the online transactional process. The focus was on how micro-decisions can be framed; the option type; the impact of decision default values; and the types of decision constructs. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that identified problematic decision constructs informed the types of decisions studied. The main findings relate to participant task error rates. Heat maps have also been used to further illustrate the findings.","PeriodicalId":245560,"journal":{"name":"IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131352672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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