{"title":"Persepsi dan preferensi penggunaan skincare pada perempuan milenial dalam perspektif komunikasi pemasaran","authors":"Wifka Rahma Syauki, Diyah Ayu Amalia Avina","doi":"10.24198/jmk.v4i2.25719","DOIUrl":"https://doi.org/10.24198/jmk.v4i2.25719","url":null,"abstract":"","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121269933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Situs jejaring sosial dapat membentuk interaksi sebuah komunitas atau kelompok dukungan online (KDO). KDO merupakan komunitas yang dibentuk dengan tujuan yang sama terkait topik tertentu. Kelompok ini tidak terbatas tempat, waktu, ideologi, status sosial, ekonomi maupun pendidikan. Oleh karena itu, interaksi di dalamnya jauh lebih fleksibel karena bisa berhubungan kapan saja dan dari mana saja. KDO sangat berguna untuk menghubungkan individu dengan orang-orang lain yang memiliki masalah kesehatan serupa. Salah satu bentuk KDO dalam situs jejaring sosial adalah grup Facebook Rumah Ramah Rubella. Penelitian ini bertujuan mengetahui pemanfaatan grup Facebook oleh Rumah Ramah Rubella sebagai kelompok dukungan online. Jenis penelitian yang digunakan dalam penelitian ini yaitu kualitatif dengan menggunakan pendekatan analisis isi kualitatif. Sumber data diambil dengan menggunakan teknik purposive, yakni 809 postingan wall dan komentar pada grup Facebook Rumah Ramah Rubella yang dihitung secara manual, selama dua bulan periode kampanye imunisasi MR di Indonesia yaitu Agustus sampai September. Teknik analisis data yang digunakan adalah teknik analisis isi kualitatif menggunakan data koding dengan kategorisasi induktif. Hasil penelitian yang ada dalam grup Facebook menunjukkan bahwa fitur grup Facebook berupa status, gambar, video maupun akses file, bermanfaat dalam sarana dukungan sosial secara online berupa dukungan informasi, dukungan emosional, ruang terbuka ekspresi diri dan sarana promosi terkait dengan Campak dan Rubella, imunisasi MR, maupun penyakit secara umum.
{"title":"Rumah ramah rubella sebagai kelompok dukungan online di facebook","authors":"Rino Andreas, R. S. Kusuma","doi":"10.24198/jmk.v4i2.25128","DOIUrl":"https://doi.org/10.24198/jmk.v4i2.25128","url":null,"abstract":"Situs jejaring sosial dapat membentuk interaksi sebuah komunitas atau kelompok dukungan online (KDO). KDO merupakan komunitas yang dibentuk dengan tujuan yang sama terkait topik tertentu. Kelompok ini tidak terbatas tempat, waktu, ideologi, status sosial, ekonomi maupun pendidikan. Oleh karena itu, interaksi di dalamnya jauh lebih fleksibel karena bisa berhubungan kapan saja dan dari mana saja. KDO sangat berguna untuk menghubungkan individu dengan orang-orang lain yang memiliki masalah kesehatan serupa. Salah satu bentuk KDO dalam situs jejaring sosial adalah grup Facebook Rumah Ramah Rubella. Penelitian ini bertujuan mengetahui pemanfaatan grup Facebook oleh Rumah Ramah Rubella sebagai kelompok dukungan online. Jenis penelitian yang digunakan dalam penelitian ini yaitu kualitatif dengan menggunakan pendekatan analisis isi kualitatif. Sumber data diambil dengan menggunakan teknik purposive, yakni 809 postingan wall dan komentar pada grup Facebook Rumah Ramah Rubella yang dihitung secara manual, selama dua bulan periode kampanye imunisasi MR di Indonesia yaitu Agustus sampai September. Teknik analisis data yang digunakan adalah teknik analisis isi kualitatif menggunakan data koding dengan kategorisasi induktif. Hasil penelitian yang ada dalam grup Facebook menunjukkan bahwa fitur grup Facebook berupa status, gambar, video maupun akses file, bermanfaat dalam sarana dukungan sosial secara online berupa dukungan informasi, dukungan emosional, ruang terbuka ekspresi diri dan sarana promosi terkait dengan Campak dan Rubella, imunisasi MR, maupun penyakit secara umum.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128460709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Detta Rahmawan, Jimi Narotama Mahameruaji, P. A. Janitra
At least in the last decade, most people in Indonesia have been very enthusiastic about adopting various digital platforms such as social media and instant messaging applications. Penetration of these technologies is also often wrapped in a techno-utopian narrative, especially related to the expectations of digital economic growth in Indonesia. However, the use of digital platforms also needs to be seen in terms of how it has potentials in strengthening democracy, one of which is related to digital activism, or the role of digital technology in various social movements in Indonesia. This research aims to study digital activism and proposes the concepts of accessibility, visibility, popularity and the activism ecosystem as the main mechanism underlying digital activism practices. The research was conducted using Literature review method. The results show that the concept of accessibility explains the availability of digital infrastructure and people’s readiness to exposed by the practice of activism. Furthermore, the concepts of visibility and popularity show that the practice of digital activism is always related to the algorithms and metrics that underlie how digital media works. Thus, the actors related to digital activism need to ensure that their activism practices can becomes “visible” and “popular” for the right audience without losing its substance. Finally, it is very important to look at the activism ecosystem in a comprehensive and holistic manner, and not only consider technological factors, but also socio-cultural conditions and the historical context of activism and various social movements that emerge, develop and spread in the society.
{"title":"Strategi aktivisme digital di Indonesia: aksesibilitas, visibilitas, popularitas dan ekosistem aktivisme","authors":"Detta Rahmawan, Jimi Narotama Mahameruaji, P. A. Janitra","doi":"10.24198/jmk.v4i2.26522","DOIUrl":"https://doi.org/10.24198/jmk.v4i2.26522","url":null,"abstract":"At least in the last decade, most people in Indonesia have been very enthusiastic about adopting various digital platforms such as social media and instant messaging applications. Penetration of these technologies is also often wrapped in a techno-utopian narrative, especially related to the expectations of digital economic growth in Indonesia. However, the use of digital platforms also needs to be seen in terms of how it has potentials in strengthening democracy, one of which is related to digital activism, or the role of digital technology in various social movements in Indonesia. This research aims to study digital activism and proposes the concepts of accessibility, visibility, popularity and the activism ecosystem as the main mechanism underlying digital activism practices. The research was conducted using Literature review method. The results show that the concept of accessibility explains the availability of digital infrastructure and people’s readiness to exposed by the practice of activism. Furthermore, the concepts of visibility and popularity show that the practice of digital activism is always related to the algorithms and metrics that underlie how digital media works. Thus, the actors related to digital activism need to ensure that their activism practices can becomes “visible” and “popular” for the right audience without losing its substance. Finally, it is very important to look at the activism ecosystem in a comprehensive and holistic manner, and not only consider technological factors, but also socio-cultural conditions and the historical context of activism and various social movements that emerge, develop and spread in the society.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127371313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Adaptasi budaya pada mahasiswa pendatang di kampus Universitas Padjadjaran Bandung","authors":"Muhammad Yunus Patawari","doi":"10.24198/jmk.v4i2.25900","DOIUrl":"https://doi.org/10.24198/jmk.v4i2.25900","url":null,"abstract":"","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130263906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The phenomenon of social media at this time raises a new trend in which companies or SMEs use social media both as a communication media and as a marketing media. Social media channels offer new ways for companies or SMEs with consumers to engage with each other. Various social media platforms have become a natural part of a company’s marketing communication strategy. One of them is Instagram. Instagram is one of the most popular social media in Indonesia. Instagram is a marketing tool in creating and increasing consumer awareness of a brand. Therefore, the purpose of this study was to know the influence of Instagram social media communication forms, namely firm-created content and user-generated content on brand equity, brand attitude and purchase intention on Instagram account followers of Madre (@madre_parka). The research was an explanatory study with a quantitative approach with survey method. Samples in this study were 208 respondents collected using the random sampling method with a purposive sampling technique with the follower category Instagram @ madre-parka account, ages 18-41 years and not a reseller from Madre. Using questionnaire as a main instrument in data collection using a Likert scale of 1-5 is made into the Google form. Analysis using Structural Equational Modeling with data analysis tools using AMOS. The results showed that firm-created content and user-generated content conducted by Madre had a positive and significant effect on brand equity and brand attitude, then brand equity and brand attitude had a positive and significant effect on purchase intention.
社会化媒体现象在这个时候提出了一种新的趋势，即企业或中小企业将社会化媒体作为一种传播媒体和营销媒体。社交媒体渠道为拥有消费者的企业或中小企业提供了相互交流的新途径。各种社交媒体平台已经成为公司营销传播策略的自然组成部分。其中之一就是Instagram。Instagram是印尼最受欢迎的社交媒体之一。Instagram是一种营销工具，可以创造和提高消费者对品牌的认识。因此，本研究的目的是了解Instagram社交媒体传播形式，即企业创建内容和用户生成内容对Madre (@madre_parka) Instagram账户关注者的品牌资产、品牌态度和购买意愿的影响。本研究采用解释性研究、定量研究和问卷调查法。本研究的样本是208名受访者，使用随机抽样方法和有目的的抽样技术，使用追随者类别Instagram @ Madre -parka帐户，年龄在18-41岁之间，不是Madre的经销商。以问卷调查作为数据收集的主要工具，采用李克特量表1-5制成Google表格。分析使用结构方程模型与数据分析工具使用AMOS。结果显示，Madre进行的企业创作内容和用户生成内容对品牌资产和品牌态度有正向显著影响，品牌资产和品牌态度对购买意愿有正向显著影响。
{"title":"Pengaruh strategi komunikasi media sosial instagram terhadap brand equity, brand attitude, dan purchase intention","authors":"Tekrisna Khair, M. Ma’ruf","doi":"10.24198/jmk.v4i2.25948","DOIUrl":"https://doi.org/10.24198/jmk.v4i2.25948","url":null,"abstract":"The phenomenon of social media at this time raises a new trend in which companies or SMEs use social media both as a communication media and as a marketing media. Social media channels offer new ways for companies or SMEs with consumers to engage with each other. Various social media platforms have become a natural part of a company’s marketing communication strategy. One of them is Instagram. Instagram is one of the most popular social media in Indonesia. Instagram is a marketing tool in creating and increasing consumer awareness of a brand. Therefore, the purpose of this study was to know the influence of Instagram social media communication forms, namely firm-created content and user-generated content on brand equity, brand attitude and purchase intention on Instagram account followers of Madre (@madre_parka). The research was an explanatory study with a quantitative approach with survey method. Samples in this study were 208 respondents collected using the random sampling method with a purposive sampling technique with the follower category Instagram @ madre-parka account, ages 18-41 years and not a reseller from Madre. Using questionnaire as a main instrument in data collection using a Likert scale of 1-5 is made into the Google form. Analysis using Structural Equational Modeling with data analysis tools using AMOS. The results showed that firm-created content and user-generated content conducted by Madre had a positive and significant effect on brand equity and brand attitude, then brand equity and brand attitude had a positive and significant effect on purchase intention.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132713589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine how much influence the management of communication consisting of providing information on national and historical values to museum visitors, maintaining good communication between officers and visitors of the museum, and implementing the etiquette and manners to the satisfaction of the visitors to one of the historical museums of struggle in the city of Bandung.The concept used in this study is the three functions of public relations from Bertrand R Canfield, which have been modified into three functions of communication management of museum services. In addition, this study also uses Service Quality Theory from Parasuraman, Zeithaml and Bery. The research method used was an explanatory survey. Samples taken are the visitors who come to the museum from the 5th (fifth) to the 17th (seventeenth) August 2019.The results of this study indicate that communication management consisting of providing information on national and historical values to museum visitors (X1), maintaining good communication between officers and visitors of the museum (X2), and implementing etiquette and manners in serving museum visitors ( X3) affect the satisfaction of visitors (Y) of 67.2%. While the remaining 32.8% is the influence of other variables not examined.The conclusion is that the management of the museum's communication services to visitors has given satisfaction to its visitors during this period. In addition, it needs to be re-examined what factors can increase museum visitor satisfaction
本研究的目的是确定沟通管理的影响有多大，包括向博物馆游客提供有关国家和历史价值的信息，保持博物馆官员和游客之间的良好沟通，以及实施礼仪和礼仪，以使万隆市一个历史斗争博物馆的游客满意。本研究使用的概念是Bertrand R Canfield提出的公共关系的三种功能，并将其修改为博物馆服务沟通管理的三种功能。此外，本研究还采用了Parasuraman、Zeithaml和Bery的服务质量理论。使用的研究方法是解释性调查。样本取自2019年8月5日至17日来博物馆参观的游客。本研究结果表明，为博物馆参观者提供有关国家和历史价值的信息(X1)、保持博物馆工作人员与参观者之间的良好沟通(X2)、为博物馆参观者提供礼仪服务(X3)的沟通管理影响了67.2%的参观者满意度(Y)。而剩下的32.8%是其他变量没有检查的影响。结论是，在这段时间里，博物馆对游客的沟通服务管理让游客感到满意。此外，需要重新审视哪些因素可以提高博物馆游客的满意度
{"title":"Manajemen komunikasi museum dan pengaruhnya pada kepuasan pengunjung museum sejarah di Bandung","authors":"Imam Nuraryo","doi":"10.24198/jmk.v4i2.24519","DOIUrl":"https://doi.org/10.24198/jmk.v4i2.24519","url":null,"abstract":"The purpose of this study was to determine how much influence the management of communication consisting of providing information on national and historical values to museum visitors, maintaining good communication between officers and visitors of the museum, and implementing the etiquette and manners to the satisfaction of the visitors to one of the historical museums of struggle in the city of Bandung.The concept used in this study is the three functions of public relations from Bertrand R Canfield, which have been modified into three functions of communication management of museum services. In addition, this study also uses Service Quality Theory from Parasuraman, Zeithaml and Bery. The research method used was an explanatory survey. Samples taken are the visitors who come to the museum from the 5th (fifth) to the 17th (seventeenth) August 2019.The results of this study indicate that communication management consisting of providing information on national and historical values to museum visitors (X1), maintaining good communication between officers and visitors of the museum (X2), and implementing etiquette and manners in serving museum visitors ( X3) affect the satisfaction of visitors (Y) of 67.2%. While the remaining 32.8% is the influence of other variables not examined.The conclusion is that the management of the museum's communication services to visitors has given satisfaction to its visitors during this period. In addition, it needs to be re-examined what factors can increase museum visitor satisfaction","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128032710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi komunikasi antaretnik penutur Sunda di Kabupaten Pangandaran di tengah kondisi multilingual","authors":"Duddy Zein, Nani Darmayanti","doi":"10.24198/jmk.v4i1.23486","DOIUrl":"https://doi.org/10.24198/jmk.v4i1.23486","url":null,"abstract":"","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129996080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Model pemrosesan informasi Gregory Bateson dalam pendekatan sibernetis","authors":"Subekti W. Priyadharma","doi":"10.24198/jmk.v4i1.21286","DOIUrl":"https://doi.org/10.24198/jmk.v4i1.21286","url":null,"abstract":"","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127497659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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