Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2023-2-2-138-146
Г.В. Карвицкая
{"title":"Marketing support for socio-cultural projects in the region","authors":"Г.В. Карвицкая","doi":"10.36627/2074-5095-2023-2-2-138-146","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-2-2-138-146","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133855432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-1-1-28-39
Анастасий Климин, Максим Логинов, Дмитрий Тихонов
{"title":"Gamification as marketing research tools: Lego Serious Play","authors":"Анастасий Климин, Максим Логинов, Дмитрий Тихонов","doi":"10.36627/2074-5095-2021-1-1-28-39","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-1-1-28-39","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124787754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-4-4-272-289
Ирина Александровна Александрова
{"title":"Methodology of developing the color system of the brand and diagnosing its communication efficiency","authors":"Ирина Александровна Александрова","doi":"10.36627/2074-5095-2022-4-4-272-289","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-4-4-272-289","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124889662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-4-4-330-342
Евгения Кривцова, Екатерина Маженина, Анастасия Бездомникова
{"title":"Product placement on regional television as a tool to promote local brands","authors":"Евгения Кривцова, Екатерина Маженина, Анастасия Бездомникова","doi":"10.36627/2074-5095-2022-4-4-330-342","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-4-4-330-342","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121598360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-3-3-178-193
Владимир Константинович Наумов, Оксана Юлдашева, Вероника Шубаева
{"title":"Strategic digital marketing: content and use patterns to improve the companies’ efficiency","authors":"Владимир Константинович Наумов, Оксана Юлдашева, Вероника Шубаева","doi":"10.36627/2074-5095-2021-3-3-178-193","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-3-3-178-193","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130875736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-2-2-138-157
Галина Полынская
{"title":"Complex associative methodology, its advantages and results of approbation in fast food market","authors":"Галина Полынская","doi":"10.36627/2074-5095-2022-2-2-138-157","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-2-2-138-157","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125661278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-1-1-46-54
Артем Колсанов, Екатерина Лосевская, Светлана Зорина
{"title":"Using eye tracking to analyse consumer preferences in neuromarketing research","authors":"Артем Колсанов, Екатерина Лосевская, Светлана Зорина","doi":"10.36627/2074-5095-2022-1-1-46-54","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-46-54","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130143093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-198-206
Венера Кадерова
{"title":"Formation of the value chain model for culture conditioned food products (halal)","authors":"Венера Кадерова","doi":"10.36627/2074-5095-2019-2-2-198-206","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-198-206","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130929226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-312-328
Марина Очковская, Алина Тертерян
{"title":"Аrtification of luxury brands and values of art collaborations for consumer","authors":"Марина Очковская, Алина Тертерян","doi":"10.36627/2074-5095-2019-2-2-312-328","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-312-328","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131168941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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