Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2020-3-3-190-202
Мария Твердохлебова, Ирина Скоробогатых, Жанна Мусатова, Петр Невоструев
{"title":"Purchasing preference evaluation using customer content analysis on the example of e-books","authors":"Мария Твердохлебова, Ирина Скоробогатых, Жанна Мусатова, Петр Невоструев","doi":"10.36627/2074-5095-2020-3-3-190-202","DOIUrl":"https://doi.org/10.36627/2074-5095-2020-3-3-190-202","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124803830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-2-2-104-114
Елена Письменская
{"title":"Wildberries and the partners (suppliers): cooperation opportunities and dangers","authors":"Елена Письменская","doi":"10.36627/2074-5095-2021-2-2-104-114","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-2-2-104-114","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130169911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-254-263
Евгений Белов
{"title":"Using CATI as a method of collecting detailed industry data","authors":"Евгений Белов","doi":"10.36627/2074-5095-2019-2-2-254-263","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-254-263","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125117688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-1-1-36-45
Дмитрий Долгополов, Галина Валентиновна Новоселова
{"title":"Opportunities and limitations of tokenized loyalty programs in world practice and on Russian market","authors":"Дмитрий Долгополов, Галина Валентиновна Новоселова","doi":"10.36627/2074-5095-2022-1-1-36-45","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-36-45","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128320216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-2-2-112-119
Татьяна Солдатенко, Ирина Скоробогатых, Сайра Есимжанова, Татьяна Федорова
{"title":"Customer journey as a tool for improving customer experience in small and medium-sized businesses","authors":"Татьяна Солдатенко, Ирина Скоробогатых, Сайра Есимжанова, Татьяна Федорова","doi":"10.36627/2074-5095-2022-2-2-112-119","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-2-2-112-119","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132938496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2023-2-2-148-162
Анна Оборевич
{"title":"Changes in marketing activities on the pharmaceutical market: new accents","authors":"Анна Оборевич","doi":"10.36627/2074-5095-2023-2-2-148-162","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-2-2-148-162","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"25 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132938867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-180-185
Елена Давыденко, Ксения Сергеевна Лебедева, Дарья Скачкова
{"title":"The impact of brand collaboration on the company’s financial performance and users’ social activity","authors":"Елена Давыденко, Ксения Сергеевна Лебедева, Дарья Скачкова","doi":"10.36627/2074-5095-2019-2-2-180-185","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-180-185","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"15 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113981732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-4-4-282-289
Евгения Бутенина, Марина Очковская
{"title":"Fiction and non-fiction in the courses «Marketing» and «Intercultural Communication»","authors":"Евгения Бутенина, Марина Очковская","doi":"10.36627/2074-5095-2021-4-4-282-289","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-282-289","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"256 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122819147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-1-1-30-38
Иван Григорьев, Айгуль Кабинова
{"title":"Comparison of methods for measuring customers’ satisfaction — CSI and NPS","authors":"Иван Григорьев, Айгуль Кабинова","doi":"10.36627/2074-5095-2019-1-1-30-38","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-1-1-30-38","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123926716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2023-2-2-82-88
Борис Токарев
{"title":"Typologization of market niches","authors":"Борис Токарев","doi":"10.36627/2074-5095-2023-2-2-82-88","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-2-2-82-88","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115563527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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