Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-3-3-178-193
Владимир Константинович Наумов, Оксана Юлдашева, Вероника Шубаева
{"title":"Strategic digital marketing: content and use patterns to improve the companies’ efficiency","authors":"Владимир Константинович Наумов, Оксана Юлдашева, Вероника Шубаева","doi":"10.36627/2074-5095-2021-3-3-178-193","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-3-3-178-193","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130875736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-224-234
Татьяна Чибикова
{"title":"SEO as a marketing communications tool to promote the VKontakte community","authors":"Татьяна Чибикова","doi":"10.36627/2074-5095-2019-2-2-224-234","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-224-234","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114276323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-208-223
Ксения Головачева, Дарья Шулякова
{"title":"How disclosure format influences user response to native advertising","authors":"Ксения Головачева, Дарья Шулякова","doi":"10.36627/2074-5095-2019-2-2-208-223","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-208-223","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114749162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-4-4-320-327
Юлия Зуенкова
{"title":"Mapping consumer pathway as a tool to improve medication adherence of skin cancer patients","authors":"Юлия Зуенкова","doi":"10.36627/2074-5095-2021-4-4-320-327","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-320-327","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116290913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-3-3-162-176
Анастасия Шоломова, Ирина Скоробогатых, Николай Перепелкин, Максим Коромыслов
{"title":"Impact of COVID-2019 pandemic on global luxury goods and services market: new challenges for digitalization, social and cultural aspects","authors":"Анастасия Шоломова, Ирина Скоробогатых, Николай Перепелкин, Максим Коромыслов","doi":"10.36627/2074-5095-2021-3-3-162-176","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-3-3-162-176","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124238712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-1-1-68-74
Кенешбек Алмакучуков, Борис Мусатов
{"title":"Satisfying the geographically dispersed demand for film distribution services in a mountainous country","authors":"Кенешбек Алмакучуков, Борис Мусатов","doi":"10.36627/2074-5095-2022-1-1-68-74","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-68-74","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124388111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-1-1-18-27
Геннадий Азоев, Даниил Хохлов
{"title":"Formation of a forecasting model for demand for projected digital products","authors":"Геннадий Азоев, Даниил Хохлов","doi":"10.36627/2074-5095-2021-1-1-18-27","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-1-1-18-27","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133671878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-170-178
Оксана Юлдашева, Юлия Соловьева, Ольга Ширшова, Ольга Конникова
{"title":"Measuring the sustainable consumer behaviour","authors":"Оксана Юлдашева, Юлия Соловьева, Ольга Ширшова, Ольга Конникова","doi":"10.36627/2074-5095-2019-2-2-170-178","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-170-178","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126059389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：