Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-4-4-306-316
Кирилл Симонов
{"title":"Loyalty of exhibitors of Russian industry exhibition in the context of their business goals and customer experience","authors":"Кирилл Симонов","doi":"10.36627/2074-5095-2022-4-4-306-316","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-4-4-306-316","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122416670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2023-2-2-102-112
Дмитрий Тихонов, Анастасий Климин, Мария Малиновская
{"title":"Research of effect of gender identity on brand valu","authors":"Дмитрий Тихонов, Анастасий Климин, Мария Малиновская","doi":"10.36627/2074-5095-2023-2-2-102-112","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-2-2-102-112","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122102049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-4-4-258-263
Анна Березина
{"title":"To find and retain: how an organization creates a positive customer experience","authors":"Анна Березина","doi":"10.36627/2074-5095-2021-4-4-258-263","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-258-263","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"298 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131647158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-4-4-308-319
Елена Химич
{"title":"Competitive analysis in internet marketing","authors":"Елена Химич","doi":"10.36627/2074-5095-2021-4-4-308-319","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-308-319","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132267315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2023-1-1-28-36
Дмитрий Пирогов
{"title":"Engagement in the local community of the district shopping mall","authors":"Дмитрий Пирогов","doi":"10.36627/2074-5095-2023-1-1-28-36","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-1-1-28-36","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"24 23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128461045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-3-3-216-224
Юрий Сагинов
{"title":"Methodology of making decisions on rational budget allocation to support car sales","authors":"Юрий Сагинов","doi":"10.36627/2074-5095-2021-3-3-216-224","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-3-3-216-224","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127237069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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