Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-2-2-146-158
Кирилл Симонов, Сергей Арзуманян
{"title":"Trade exhibition as a platform for exhibitor company corporate image improvement","authors":"Кирилл Симонов, Сергей Арзуманян","doi":"10.36627/2074-5095-2021-2-2-146-158","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-2-2-146-158","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126839381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-2-2-130-137
Михаил Солнцев
{"title":"Profiling to increase the perceived loyalty assessment validity","authors":"Михаил Солнцев","doi":"10.36627/2074-5095-2022-2-2-130-137","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-2-2-130-137","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121209732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-1-1-4-25
Инна Щепетова, Ирина Скоробогатых
{"title":"Applying design thinking to user experience: Russian luxury cuisine catering projects","authors":"Инна Щепетова, Ирина Скоробогатых","doi":"10.36627/2074-5095-2022-1-1-4-25","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-4-25","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121271130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2023-1-1-20-27
Н. К. Белова
{"title":"Влияние партисипативных техник в брендинге на современную специфику маркетинга","authors":"Н. К. Белова","doi":"10.36627/2074-5095-2023-1-1-20-27","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-1-1-20-27","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134022452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-1-1-20-28
Елена Ошмарина
{"title":"The new trends in communications with consumers: user-generated content in digital channels and visual commerce","authors":"Елена Ошмарина","doi":"10.36627/2074-5095-2019-1-1-20-28","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-1-1-20-28","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132195029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-4-4-262-270
Владимир Густавович Зотов, Мария Муратова, Петр Багров, Максим Журавлев
{"title":"POEMA — a method for planning and evaluating the effectiveness of marketing activities","authors":"Владимир Густавович Зотов, Мария Муратова, Петр Багров, Максим Журавлев","doi":"10.36627/2074-5095-2022-4-4-262-270","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-4-4-262-270","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134295675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-2-2-94-102
Юлия Зуенкова
{"title":"Stepwise market analysis as the basis for making an investment decision","authors":"Юлия Зуенкова","doi":"10.36627/2074-5095-2021-2-2-94-102","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-2-2-94-102","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"186 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133043769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2023-2-2-114-122
Аделина Векшина, Анастасия Щеглова
{"title":"The specifics of brand promotion in social networks","authors":"Аделина Векшина, Анастасия Щеглова","doi":"10.36627/2074-5095-2023-2-2-114-122","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-2-2-114-122","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"64 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115882767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-3-3-194-207
Виталий Черенков, Сергей Александрович Старов, Игорь Валентинович Гладких, Сергей Кирюков, Екатерина Назаренко
{"title":"Turning a private label of an eco-product seller into a sustainability brand is the path to responsible consumption","authors":"Виталий Черенков, Сергей Александрович Старов, Игорь Валентинович Гладких, Сергей Кирюков, Екатерина Назаренко","doi":"10.36627/2074-5095-2021-3-3-194-207","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-3-3-194-207","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122145125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-244-250
Михаил Солнцев, Алексей Мешков
{"title":"Cross-cultural peculiarities of customer value perception: the airline product","authors":"Михаил Солнцев, Алексей Мешков","doi":"10.36627/2074-5095-2019-2-2-244-250","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-244-250","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128228226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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