Terdapat banyak faktor yang mempengaruhi pengambilan keputusan investasi, termasuk faktor psikologis yang bersifat bias yang dapat membuat investor menjadi irrasional. Oleh karena itu, tujuan penelitian ini adalah untuk mengetahui beberapa pengaruh bias, yaitu self-attribution bias, mental accounting, dan familiarity bias terhadap pengambilan keputusan investasi. Sampel dalam penelitian ini adalah mahasiswa yang mengikuti beberapa komunitas investasi di Kota Malang karena mahasiswa mewakili investor muda yang potensial untuk berkontribusi dalam berinvestasi di pasar modal. 288 kuesioner disebarkan secara online dan diuji regresi berganda. Hasil penelitian ini adalah self-attribution bias, mental accounting, dan familiarity bias berpengaruh positif terhadap pengambilan keputusan investasi. Kepercayaan atas kemampuan diri, pertimbangan biaya dan manfaat, serta tingkat keakraban menjadi faktor utama yang mendorong pengambilan keputusan investasi.
{"title":"Pengaruh Self-Attribution Bias, Mental Accounting, dan Familiarity Bias terhadap Pengambilan Keputusan Investasi","authors":"Novia Dwi Anggini, Cipto Wardoyo, Vega Wafaretta","doi":"10.35313/JRBI.V6I3.1898","DOIUrl":"https://doi.org/10.35313/JRBI.V6I3.1898","url":null,"abstract":"Terdapat banyak faktor yang mempengaruhi pengambilan keputusan investasi, termasuk faktor psikologis yang bersifat bias yang dapat membuat investor menjadi irrasional. Oleh karena itu, tujuan penelitian ini adalah untuk mengetahui beberapa pengaruh bias, yaitu self-attribution bias, mental accounting, dan familiarity bias terhadap pengambilan keputusan investasi. Sampel dalam penelitian ini adalah mahasiswa yang mengikuti beberapa komunitas investasi di Kota Malang karena mahasiswa mewakili investor muda yang potensial untuk berkontribusi dalam berinvestasi di pasar modal. 288 kuesioner disebarkan secara online dan diuji regresi berganda. Hasil penelitian ini adalah self-attribution bias, mental accounting, dan familiarity bias berpengaruh positif terhadap pengambilan keputusan investasi. Kepercayaan atas kemampuan diri, pertimbangan biaya dan manfaat, serta tingkat keakraban menjadi faktor utama yang mendorong pengambilan keputusan investasi.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132241074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. Mulyawan, Deddy Saefuloh, H. Wijaya, Wahyu Rafdinal
Penelitian ini bertujuan untuk menganalisis efektivitas iklan di Instagram dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Selain itu penelitian ini juga membentuk model iklan yang efektif dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Penelitian ini menggunakan sampel 200 pengguna aktif Instagram yang pernah membeli suatu produk melalui Instagram. Partial least square diterapkan untuk menguji hubungan antara niat pembelian, kesadaran merek, sikap, informatif, menghibur, gangguan, dan kredibilitas. Hasil penelitian ini menunjukan bahwa iklan yang informatif dan menghibur dapat mempengaruhi kesadaran merek. Iklan yang kredibel, informatif, dan menghibur mempengaruhi niat pembelian. Penelitian ini memberikan manfaat bagi pelaku usaha dalam pememanfaatan platform sosial media Instagram, sebagai media iklan mereka sehingga investasi yang dihabiskan dapat menerima hasil yang diinginkan. Melalui temuan dari penelitian ini, para pelaku usaha dapat meningkatkan daya saingnya melalui pemanfaatan sosial media Instagram secara efektif.
{"title":"Sikap Pada Iklan Media Sosial Instagram dan Kesadaran Merek Terhadap Niat Pembelian Pada Generasi Y dan Z","authors":"I. Mulyawan, Deddy Saefuloh, H. Wijaya, Wahyu Rafdinal","doi":"10.35313/JRBI.V6I3.2248","DOIUrl":"https://doi.org/10.35313/JRBI.V6I3.2248","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis efektivitas iklan di Instagram dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Selain itu penelitian ini juga membentuk model iklan yang efektif dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Penelitian ini menggunakan sampel 200 pengguna aktif Instagram yang pernah membeli suatu produk melalui Instagram. Partial least square diterapkan untuk menguji hubungan antara niat pembelian, kesadaran merek, sikap, informatif, menghibur, gangguan, dan kredibilitas. Hasil penelitian ini menunjukan bahwa iklan yang informatif dan menghibur dapat mempengaruhi kesadaran merek. Iklan yang kredibel, informatif, dan menghibur mempengaruhi niat pembelian. Penelitian ini memberikan manfaat bagi pelaku usaha dalam pememanfaatan platform sosial media Instagram, sebagai media iklan mereka sehingga investasi yang dihabiskan dapat menerima hasil yang diinginkan. Melalui temuan dari penelitian ini, para pelaku usaha dapat meningkatkan daya saingnya melalui pemanfaatan sosial media Instagram secara efektif.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128931077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk mengetahui persepsi dan pengambilan keputusan yang diambil oleh kaum milenial dalam memilih instrument-intrumen yang digunakan dalam investasi untuk merencnakan keuangan di masa mendatang dan memberikan pemahaman serta penjelasan mengenai Instumen atau bentuk-bentuk dari investasi Saat ini yang lebih praktis untuk digunakan. teknologi dan pemikiran manusia semakin maju seiring dengan perkembangan zaman yang cepat dan dinamis banyak instumen investasi baru yang bermunculan yang lebih modern dan mengadopsi media digital pada penelitian ini menggunakan metode studi literatur yang berasal dari berbagai sumber seperti buku, jurnal dan website, dari penelitian mendapatkan hasil bahwa banyak kaum milenial yang berinvestasi dengan media yang memiliki resiko yang rendah seperti Emas, deposito, properti dan reksadana berikut ini presentase yang didapat dari penelitian menggunakan studi literatur setangah dari responden yanga dan memiliki investasi berupa emas. Investasi lain yang dimiliki masyarakat adalah deposito sebesar 37%, property 30%, reksadana 22%, dan saham sebesar 17%.
{"title":"Persepsi dan Pengambilan Keputusan Milenial Terhadap Instrumen Investasi Masa Depan","authors":"Y. Stevanus, D. Rahadi","doi":"10.35313/JRBI.V6I3.2235","DOIUrl":"https://doi.org/10.35313/JRBI.V6I3.2235","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui persepsi dan pengambilan keputusan yang diambil oleh kaum milenial dalam memilih instrument-intrumen yang digunakan dalam investasi untuk merencnakan keuangan di masa mendatang dan memberikan pemahaman serta penjelasan mengenai Instumen atau bentuk-bentuk dari investasi Saat ini yang lebih praktis untuk digunakan. teknologi dan pemikiran manusia semakin maju seiring dengan perkembangan zaman yang cepat dan dinamis banyak instumen investasi baru yang bermunculan yang lebih modern dan mengadopsi media digital pada penelitian ini menggunakan metode studi literatur yang berasal dari berbagai sumber seperti buku, jurnal dan website, dari penelitian mendapatkan hasil bahwa banyak kaum milenial yang berinvestasi dengan media yang memiliki resiko yang rendah seperti Emas, deposito, properti dan reksadana berikut ini presentase yang didapat dari penelitian menggunakan studi literatur setangah dari responden yanga dan memiliki investasi berupa emas. Investasi lain yang dimiliki masyarakat adalah deposito sebesar 37%, property 30%, reksadana 22%, dan saham sebesar 17%.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114326843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nugroho Hardiyanto, Ari Gunawan, Wahyu Rafdinal, N. Afif
Belanja online saat ini menjadi fenomena yang menarik di Indonesia. Data menunjukkan perkembangan yang sangat pesat terjadi dari segi konsumen online, apalagi ketika masa pandemi covid-19. Dengan banyaknya jumlah konsumen yang tidak bisa melakukan aktifitas sehari-hari atau karantina dirumah, menjadikan peningkatan yang signifikan pada belanja online. Mempelajari perilaku konsumen perlu dilakukan karena berkaitan dengan keputusan pembelian. Tentunya hal ini menjadi penting untuk mengetahui perilaku pembeli online selama masa pandemi COVID-19. Penelitian ini menggunakan teknik analisis structure equational model – Partial least square. Jumlah sampel dalam penelitian ini adalah 300 sampel. Hasil penelitian ini menunjukan bahwa perilaku belanja online pada masa Pandemi COVID-19 dipengaruhi oleh factor persepsi pribadi seperti kepercayaan, kenyamanan, kemudahan, dan keamanan. Penelitian ini dapat memberikan manfaat bagi perusahaan atau toko online dalam menarik konsumen untuk berbelanja selama pandemic Covid-19
{"title":"Analisis Perilaku Belanja Online Selama Masa Pandemi COVID-19","authors":"Nugroho Hardiyanto, Ari Gunawan, Wahyu Rafdinal, N. Afif","doi":"10.35313/JRBI.V6I3.2246","DOIUrl":"https://doi.org/10.35313/JRBI.V6I3.2246","url":null,"abstract":"Belanja online saat ini menjadi fenomena yang menarik di Indonesia. Data menunjukkan perkembangan yang sangat pesat terjadi dari segi konsumen online, apalagi ketika masa pandemi covid-19. Dengan banyaknya jumlah konsumen yang tidak bisa melakukan aktifitas sehari-hari atau karantina dirumah, menjadikan peningkatan yang signifikan pada belanja online. Mempelajari perilaku konsumen perlu dilakukan karena berkaitan dengan keputusan pembelian. Tentunya hal ini menjadi penting untuk mengetahui perilaku pembeli online selama masa pandemi COVID-19. Penelitian ini menggunakan teknik analisis structure equational model – Partial least square. Jumlah sampel dalam penelitian ini adalah 300 sampel. Hasil penelitian ini menunjukan bahwa perilaku belanja online pada masa Pandemi COVID-19 dipengaruhi oleh factor persepsi pribadi seperti kepercayaan, kenyamanan, kemudahan, dan keamanan. Penelitian ini dapat memberikan manfaat bagi perusahaan atau toko online dalam menarik konsumen untuk berbelanja selama pandemic Covid-19","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127116840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media among Politeknik Negeri Bandung (Polban) engineering students is commonly used in carrying out daily activities. It mostly related to students’s social activities. Social media among engineering students has not been aimed at supporting economic value activites such as entrepreneurship. In fact, students have been taken information technology and entrepereneurship courses during their study. This research aims to reveal the extent to which the adoption of social media technology by Polban engineering students affect on entrepreneurial intention. This research used a quantitaive approach by distributing 317 questionaires to Polban engineering students who met the criteria. Data were processed using multiple regression methods to see the influence’s size of adoption of social media technology on entrepreneurial intentions. The result of this research provide an up-to-date overview of effect of adoption of secial media technology in increasing the growth of entrepreneurial intention among Polban engineering students.
poleknik Negeri Bandung (Polban)工程专业的学生在日常活动中经常使用社交媒体。它主要与学生的社会活动有关。工科学生使用社交媒体并不是为了支持创业等具有经济价值的活动。事实上，学生们在学习期间已经学习了信息技术和创业课程。本研究旨在揭示Polban工程专业学生采用社交媒体技术对创业意向的影响程度。本研究采用定量方法，向符合标准的波尔班工科学生发放了317份问卷。使用多元回归方法对数据进行处理，以了解采用社交媒体技术对创业意图的影响程度。本研究结果提供了特殊媒体技术在促进波兰工科学生创业意向增长中的作用的最新概况。
{"title":"Peran Adopsi Teknologi Media Sosial terhadap Niat Berwirausaha Mahasiswa Rekayasa Politeknik Negeri Bandung","authors":"Abdul Malik Sayuti, Harmon Chaniago","doi":"10.35313/JRBI.V6I3.2208","DOIUrl":"https://doi.org/10.35313/JRBI.V6I3.2208","url":null,"abstract":"Social media among Politeknik Negeri Bandung (Polban) engineering students is commonly used in carrying out daily activities. It mostly related to students’s social activities. Social media among engineering students has not been aimed at supporting economic value activites such as entrepreneurship. In fact, students have been taken information technology and entrepereneurship courses during their study. This research aims to reveal the extent to which the adoption of social media technology by Polban engineering students affect on entrepreneurial intention. This research used a quantitaive approach by distributing 317 questionaires to Polban engineering students who met the criteria. Data were processed using multiple regression methods to see the influence’s size of adoption of social media technology on entrepreneurial intentions. The result of this research provide an up-to-date overview of effect of adoption of secial media technology in increasing the growth of entrepreneurial intention among Polban engineering students.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116075658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the perception and understanding of MSME centers business on the application of SAK EMKM starting Januari 1, 2018 at the MSME Business Center in Bandung. In this study the data used are primary data, that is data obtained directly from the object under study. Data obtained through questionnaires to several MSME business center operastors int the city of Bandung. Sampling was carried out using the Sloving formula, resulting in 336 MSME respondents. The regression model used in this study to use Multiple Regression Analysis. The results of this study by t test (partial) showed that the perception of MSME actors did not effect the implementation of SAK EMKM and the understanding of MSME actors influenced the implementation of SAK EMKM. While the F test (simultaneous) showed that the perception and understanding of MSME actors influence the implementation of SAK EMKM.
{"title":"Persepsi dan Pemahaman Pelaku Usaha Terhadap Berlakunya Standar Akuntansi Keuangan Entitas Mikro Kecil Menengah di Kota Bandung","authors":"Kasir","doi":"10.35313/JRBI.V6I2.1871","DOIUrl":"https://doi.org/10.35313/JRBI.V6I2.1871","url":null,"abstract":"The purpose of this study was to determine the perception and understanding of MSME centers business on the application of SAK EMKM starting Januari 1, 2018 at the MSME Business Center in Bandung. In this study the data used are primary data, that is data obtained directly from the object under study. Data obtained through questionnaires to several MSME business center operastors int the city of Bandung. Sampling was carried out using the Sloving formula, resulting in 336 MSME respondents. The regression model used in this study to use Multiple Regression Analysis. The results of this study by t test (partial) showed that the perception of MSME actors did not effect the implementation of SAK EMKM and the understanding of MSME actors influenced the implementation of SAK EMKM. While the F test (simultaneous) showed that the perception and understanding of MSME actors influence the implementation of SAK EMKM.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124117089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amid the growth of functional beverage industry, Oronamin C is still new on the market so the strength of this brand is still not very visible. Therefore, this study purpose is to determine the effect of Oronamin C’s brand equity on consumer purchase intention. This study uses an explanatory descriptive method with a quantitative approach to 150 respondents. The data analysis method used is descriptive statistics analysis, correlation, multiple regression, hypothesis testing. The results showed that brand equity and purchase intention were in the good category and both had a significant effect of 65.5%. The dimensions of brand equity, brand awareness and brand loyalty, are in the moderate category, while brand association and perceived quality are in the good category. With the significant influence between perceived quality and brand loyalty on purchase intention, and there is an insignificant influence between brand awareness and brand association on purchase intention.
{"title":"Pengaruh Ekuitas Merek Terhadap Minat Beli (Studi Pada Konsumen Oronamin C di Kota Bandung)","authors":"Qonita Firdaus, Tintin Suhaeni","doi":"10.35313/JRBI.V6I2.2218","DOIUrl":"https://doi.org/10.35313/JRBI.V6I2.2218","url":null,"abstract":"Amid the growth of functional beverage industry, Oronamin C is still new on the market so the strength of this brand is still not very visible. Therefore, this study purpose is to determine the effect of Oronamin C’s brand equity on consumer purchase intention. This study uses an explanatory descriptive method with a quantitative approach to 150 respondents. The data analysis method used is descriptive statistics analysis, correlation, multiple regression, hypothesis testing. The results showed that brand equity and purchase intention were in the good category and both had a significant effect of 65.5%. The dimensions of brand equity, brand awareness and brand loyalty, are in the moderate category, while brand association and perceived quality are in the good category. With the significant influence between perceived quality and brand loyalty on purchase intention, and there is an insignificant influence between brand awareness and brand association on purchase intention.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"124 20","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120825446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to uncover the Grunig’s Public Relations models applied by star-hotels in Bandung through their promotion on Facebook. The thematic analysis was used in this study. The sample included 50 star-hotels in Bandung. All reviews from hotel occupants were checked and coded according to the concerns referred to hotel occupants. All hotels surveyed showed one-way and two-way communication models. For the one-way communication model, some hotels applied press agent/publicity. However, all hotels showed an effort towards the public information model as they disseminated complete information. For the two-way communication model, some hotels applied the two-way asymmetrical model. They responded to criticism from hotel residents but did not reply directly to the problems. Finally, some hotels applied the two-way symmetrical model because they responded directly to complaints against hotel occupants. Keywords – Facebook digital marketing, 5 Star-hotels, one-way communication model, Two-way communication model
{"title":"Facebook Digital Marketing: A Thematic Analysis of the Practice of Public Relations Models of Star-Rated Hotels in Bandung","authors":"S. Sanjaya","doi":"10.35313/JRBI.V6I2.1932","DOIUrl":"https://doi.org/10.35313/JRBI.V6I2.1932","url":null,"abstract":"The purpose of this study is to uncover the Grunig’s Public Relations models applied by star-hotels in Bandung through their promotion on Facebook. The thematic analysis was used in this study. The sample included 50 star-hotels in Bandung. All reviews from hotel occupants were checked and coded according to the concerns referred to hotel occupants. All hotels surveyed showed one-way and two-way communication models. For the one-way communication model, some hotels applied press agent/publicity. However, all hotels showed an effort towards the public information model as they disseminated complete information. For the two-way communication model, some hotels applied the two-way asymmetrical model. They responded to criticism from hotel residents but did not reply directly to the problems. Finally, some hotels applied the two-way symmetrical model because they responded directly to complaints against hotel occupants. \u0000Keywords – Facebook digital marketing, 5 Star-hotels, one-way communication model, Two-way communication model \u0000 ","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121057860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to test the effect of employee’s work placement and satisfaction on the productivity in performing. It is case study conducted at PT. Reski Laifasto of Makassar Branch. The sample of this research consists of 71 employees. The result of this research discloses that work placement and satisfaction provide the positive effect on the productivity. This result indicates that the level of employee’s work productivity at PT. Reski Laifasto of Makassar Branch is determined by good work placement and the effect of satisfaction of work employee
{"title":"Efek Penempatan dan Kepuasan Kerja terhadap Produktivitas : Studi Kasus pada PT. Rezki Laifasto","authors":"Nurleli Ramli","doi":"10.35313/JRBI.V6I2.1909","DOIUrl":"https://doi.org/10.35313/JRBI.V6I2.1909","url":null,"abstract":"This research aims to test the effect of employee’s work placement and satisfaction on the productivity in performing. It is case study conducted at PT. Reski Laifasto of Makassar Branch. The sample of this research consists of 71 employees. The result of this research discloses that work placement and satisfaction provide the positive effect on the productivity. This result indicates that the level of employee’s work productivity at PT. Reski Laifasto of Makassar Branch is determined by good work placement and the effect of satisfaction of work employee","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128661666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ruang lingkup penelitian ini adalah pengaruh kesadaran merek, citra merek, nilai pelanggan dan kepuasan terhadap loyalitas merek. Sampel dalam penelitian ini sebanyak 200 responden. Teknik analisis data yang digunakan yaitu Structure Equation Model (SEM). Hasil penelitian menunjukan bahwa kepuasan berpengaruh signifikan terhadap loyalitas merek. Kepuasan memediasi pengaruh nilai pelanggan dan citra merek terhadap lotalitas merek. Nilai pelanggan dan citra merek berpengaruh signifikan terhadap kepuasan. Kemudian, kesadaran merek berpengaruh terhadap citra merek. Hasil penelitian ini membuktikan peran penting kepuasan dalam meningkatkan loyalitas merek. Selain itu, nilai pelanggan dan citra merek juga memberikan peran dalam meningkatkan kepuasan. Awal dari pengaruh-pengaruh tersebut adalah kesadaran merek. Hasil penelitian ini memberikan pengetahuan bahwa kepuasan, nilai pelanggan, citra merek, dan kesadaran merek merupakan factor penting dalam mempengaruhi loyalitas merek.
{"title":"Model Loyalitas Merek pada Teh Kemasan di Indonesia","authors":"Wahyu Rafdinal, Y. Putri, Fitria Ridhaningsih","doi":"10.35313/JRBI.V6I2.1923","DOIUrl":"https://doi.org/10.35313/JRBI.V6I2.1923","url":null,"abstract":"Ruang lingkup penelitian ini adalah pengaruh kesadaran merek, citra merek, nilai pelanggan dan kepuasan terhadap loyalitas merek. Sampel dalam penelitian ini sebanyak 200 responden. Teknik analisis data yang digunakan yaitu Structure Equation Model (SEM). Hasil penelitian menunjukan bahwa kepuasan berpengaruh signifikan terhadap loyalitas merek. Kepuasan memediasi pengaruh nilai pelanggan dan citra merek terhadap lotalitas merek. Nilai pelanggan dan citra merek berpengaruh signifikan terhadap kepuasan. Kemudian, kesadaran merek berpengaruh terhadap citra merek. Hasil penelitian ini membuktikan peran penting kepuasan dalam meningkatkan loyalitas merek. Selain itu, nilai pelanggan dan citra merek juga memberikan peran dalam meningkatkan kepuasan. Awal dari pengaruh-pengaruh tersebut adalah kesadaran merek. Hasil penelitian ini memberikan pengetahuan bahwa kepuasan, nilai pelanggan, citra merek, dan kesadaran merek merupakan factor penting dalam mempengaruhi loyalitas merek.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126239292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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