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Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen 鞋产品的价值和消费者的购买力
Pub Date : 2019-08-08 DOI: 10.35697/jrbi.v5i2.1622
Rika Isti Aisyah, Tintin Suhaeni
The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%.
感知价值的概念已经成为企业获得竞争优势、长期留住消费者的关键。本研究的目的是确定感知价值对万隆PT Ganesha Brodo印度尼西亚消费者鞋类产品回购意愿的影响程度。本研究采用目的性抽样方法,对100名受访者进行调查,并采用描述性方法进行分析。从研究结果显示,Brodo提供卓越的消费者价值,可以使企业达到有利的回购意愿等于47.3%。
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引用次数: 1
Peran Kualitas Pelayanan Terhadap Loyalitas Pelanggan Jasa Transportasi Online 服务质量对在线运输服务客户忠诚度的作用
Pub Date : 2019-04-06 DOI: 10.35697/jrbi.v5i1.1611
Ingga Widi Aprilla, Sholihati Amalia
Service quality is a form of activity undertaken by a company that aims to meet the wants and needs of customers by providing good service. Customer loyalty is a consumer's assessment of the quality of the product or service it receives based on existing expectations in the mind. Loyal customers will always tend to only one brand even though there are many similar brands. Sample in this study amounted to 135 respondents, is the people of Bandung who have or often use online transportation. The sampling technique using simple random sampling. The purpose of this study is to find out the influence of service quality on online transportation customer loyalty. The result obtained shows that service quality influence significantly customer loyalty by 24,1%.
服务质量是公司通过提供良好的服务来满足顾客需求的一种活动形式。顾客忠诚度是消费者对产品或服务质量的评估,是基于他们心中现有的期望。即使有许多相似的品牌,忠实的顾客也总是倾向于只选择一个品牌。本研究样本共135名受访者,均为拥有或经常使用网络交通工具的万隆人。抽样技术采用简单随机抽样。本研究的目的是找出服务品质对线上运输顾客忠诚度的影响。结果表明,服务质量对顾客忠诚度的影响显著,影响幅度为24.1%。
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引用次数: 1
Pengaruh Kepemimpinan Transformasional Terhadap Organizational Citizenship Behaviour (Studi Kasus PT Komatsu Undercarriage Indonesia)
Pub Date : 2019-02-06 DOI: 10.35697/JRBI.V4I3.1254
Febyola Veneta, Sholihati Amalia
The purpose of this research is to analyze the influence of transformational leadership on organizational citizenship behavior. This research uses quantitave descriptive method. The sample in this study was 150 employees of Komatsu Undercarriage Indonesia Ltd, using non-probability sampling - saturation sampling. The collection of information in this study was conducted by providing questionnaires to employees and analyzed by using descriptive analysis, correlation, regression, coefficient of determination, and hypothesis testing. The results of this study indicate that transformational leadership affects organizational citizenship behavior by 31,5% and the rest is influenced by other factors. Analysis results show that transformational leadership has a significant effect on organizational citizenship behavior. 
本研究的目的是分析变革型领导对组织公民行为的影响。本研究采用定量描述方法。本研究以印尼小松底盘有限公司150名员工为样本,采用非概率抽样-饱和抽样。本研究通过向员工发放问卷的方式进行信息收集,并运用描述性分析、相关分析、回归分析、决定系数分析、假设检验等方法进行分析。本研究结果表明,变革型领导对组织公民行为的影响为31.5%,其余为其他因素的影响。分析结果表明,变革型领导对组织公民行为有显著影响。
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引用次数: 0
Pengaruh Rasio Keuangan Terhadap Harga Saham Industri Otomotif dan Komponen di Bursa Efek Indonesia 金融比率对印尼证券交易所汽车工业和部件价格的影响
Pub Date : 2019-02-06 DOI: 10.35697/JRBI.V4I3.1256
Sheila Silvia Permatasari, Mukaram Mukaram
This study aims to asses influence the financial ratios of stock prices on issuers of automotive sector companies and components listed on the Indonesia Stock Exchange period 2011-2016. This study is a documentation study, where the data used is a secondary data obtained from company reports that have been available. The population in this research is all companies of automotive sector and components listed in IDX and reporting company's finance in period 2011-2016. From a total of 13 companies, 12 companies were taken as samples because one company did not meet the requirements of the financial statements for the period in this study. Data analysis was done by multiple linear regression analysis and hypothesis test by using t test and F test. 
本研究旨在评估2011-2016年期间在印度尼西亚证券交易所上市的汽车行业公司和零部件的财务比率对发行人的影响。本研究是一项文献研究,其中使用的数据是从公司报告中获得的二手数据。本研究对象为2011-2016年期间在IDX上市的所有汽车行业及零部件公司和报告公司财务状况的公司。从13家公司中选取了12家公司作为样本,因为有一家公司不符合本研究期间的财务报表要求。数据分析采用多元线性回归分析,假设检验采用t检验和F检验。
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引用次数: 2
Pengaruh People, Process dan Physical Evidence Terhadap Keputusan Mahasiswa Memilih STIBANKS Al Ma’soem (Tahun Akademik 2017/2018)
Pub Date : 2019-02-06 DOI: 10.35697/JRBI.V4I3.1253
Faisal Rakhman
This research aimed to analyze the influence of People, Process and Physical evidence on the students' decision choice STIBANKS Al Ma’soem. This research uses quantitative associative method. The research data was obtained from primary data by distributing questionnaires to students in STIBANKS Al Ma'soem and then processed with IBM SPSS Statistic 23. The results showed that correlation is weak and there are not significant People, Process and Physical evidence on the students' decision choice STIBANKS Al Ma’soem. F test results showed that the factors of People, Process and Physical evidence does not significantly affect the students' decision choice STIBANKS Al Ma’soem. The R-square value obtained amounted to 0.1615, or 16.15%, that meaning simultaneous People, Process and Physical evidence contributes 16.15% to the effect on the students choice  STIBANKS Al Ma’soem, and while the rest (1-R²) of 83.85% is the number of contributions made by other factors not examined. The study reveals that students expect fast response from the officer while giving information to students, such as academic information. Students also expect a simple procedure in order for their needs, such as to make academic letters. The management of STIBANKS Al Ma’soem must improve on other factors that can increase the number of students in the next period, such as service quality and promotion mix.
本研究旨在分析“人”、“过程”和“实物证据”对大学生决策选择的影响。本研究采用定量联想方法。研究数据来源于原始数据,通过对STIBANKS Al Ma'soem的学生发放问卷,然后使用IBM SPSS Statistic 23进行处理。结果表明:大学生的决策选择在人、过程和物理证据方面的影响不显著,相关性较弱。F检验结果显示,“人”、“过程”和“物证”因素对学生的决策选择影响不显著。得到的r平方值为0.1615,即16.15%,这意味着同时人、过程和物理证据对学生选择的影响贡献了16.15%,而其余的(1-R²)为83.85%,是其他因素未检查的贡献数量。该研究表明,学生在向学生提供信息(如学术信息)时,希望得到官员的快速反应。学生们也希望通过一个简单的程序来满足他们的需求,比如写学术信件。STIBANKS Al Ma 'soem的管理必须在服务质量和促销组合等其他因素上有所改善,这些因素可以在未来一段时间内增加学生人数。
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引用次数: 1
Pengaruh Konflik Pekerjaan-Keluarga Terhadap Kepuasan Kerja (Kasus Karyawan Bank BJB Cabang Utama Bandung) 家庭冲突对工作满意度的影响(b . b .主要分支机构雇员案件)
Pub Date : 2019-02-06 DOI: 10.35697/JRBI.V4I3.1255
Afina Azka Yasyifa, Sri Raharso
The current business organization is important to review the conflict between work and family. It can impact on the survival of employees in business organizations. Work-family conflicts can be one reason employee dissatisfaction with work. The relationship between work-family conflict and job satisfaction. Based on research conducted on 118 respondents employees Bank Bjb Office Main Branch Bandung obtained results that show there is a relationship between work family conflict with job satisfaction. This is evidenced by the results of correlation analysis between work family conflict variables with job satisfaction included in the negative and significant relationship. Furthermore, work family conflict also has a negative effect on job satisfaction in the regression analysis done.
当前的企业组织有必要审视工作与家庭的冲突。它可以影响员工在商业组织中的生存。工作与家庭的冲突可能是员工对工作不满的原因之一。工作-家庭冲突与工作满意度的关系。基于对118名受访者员工进行的研究,万隆银行Bjb总行得到的结果表明,工作家庭冲突与工作满意度之间存在关系。工作家庭冲突变量与工作满意度之间的相关分析结果证明了这一点,其中工作家庭冲突变量与工作满意度之间存在负向显著关系。此外,在回归分析中,工作家庭冲突对工作满意度也有负向影响。
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引用次数: 1
Analisis Kelayakan Investasi Dendeng Daging Sapi (Studi Kasus di PD “Carole Jaya”) 牛肉肉干投资可行性分析(卡罗尔雅的案例研究)
Pub Date : 2018-09-25 DOI: 10.35697/JRBI.V4I2.1182
L. Milana, Whydiantoro Whydiantoro
Beef trading industry in Indonesia is growing, both in terms of quantity and quality lead to the emergence of intense competition, therefore every trading company is required to be creative in the face of business competition in order to meet and satisfy the needs and desires of consumers. One way is through product development. One way is through product development. Product development is an important thing for a company to maintain its existence or at least can guarantee the survival of the company. It is also encouraging PD Carole Jaya which is engaged in beef and mutton trade, to create a new innovation that is the development of beef products by making beef jerky, as an alternative in the development of beef products and to increase sales productivity for maintaining the existence of its business. But of course, in the development of this product, should consider the investment plan, whether worthy or not product development is done, given the amount of capital required for the manufacture of this jerky. In the development of this product, there are three stages of the activities undertaken: preparation, execution (manufacturing process) and final stage. In the final stage of the activities undertaken is to process data, analyze the results of research and make conclusions. In this financial data processing using financial feasibility analysis tool with PayBack Period method, ARR (Average Rate of Return), NPV (Net Present Value), IRR (Internal Rate of Return) and (R / C Ratio) Business Efficiency and BEP (Break Event Point). The results of the investment analysis show that the PBP (Payback Period) of this investment is 3 months, ARR (Average Rate of Return) of 1.35%, NPV (Net Present Value) generated 27.998.634, - which means when NPV> 1, then the feasible investment, PI (Profitability Index) of 1.35 means that the investment can be run (Feasible), R / C Ratio of 1.35 means is, this investment is very efficient and profitable and BEP (production) of Rp. 258,500, - and BEP (unit) of 44.4 kg. Thus, the product development effort by making beef jerky is feasible to be implemented by PD. Carole Jaya.
印度尼西亚的牛肉贸易行业正在发展壮大,无论是在数量上还是在质量上都导致了激烈竞争的出现,因此每个贸易公司都需要在商业竞争中具有创造性,以满足和满足消费者的需求和欲望。一种方法是通过产品开发。一种方法是通过产品开发。产品开发是一个企业赖以生存的重要手段,至少可以保证企业的生存。此外,还鼓励从事牛肉和羊肉贸易的PD Carole Jaya在牛肉产品开发中替代牛肉干,开发牛肉产品,并为维持企业的生存而提高销售生产率。当然,在开发这种产品时,应该考虑投资计划,是否值得做产品开发,考虑到制造这种肉干所需的资金。在该产品的开发中,有三个阶段的活动:准备,执行(制造过程)和最终阶段。在进行活动的最后阶段是处理数据,分析研究结果并得出结论。本财务数据处理采用财务可行性分析工具,采用回收期法、平均收益率(ARR)、净现值(NPV)、内部收益率(IRR)、R / C比率(R / C Ratio)、经营效率(Business Efficiency)和盈亏点(Break Event Point)。投资分析的结果表明,PBP(投资回收期)投资是3个月,ARR平均回报率为1.35%,净现值(净现值)生成27.998.634,——这意味着当NPV > 1时,可行的投资,π(盈利能力指数)1.35意味着投资可以运行(可行),R / C比值为1.35时表示,这项投资是非常有效的和有利可图的cep(生产)的Rp。258500年,cep(单位)的44.4公斤。因此,制作牛肉干的产品开发工作是可行的,可以通过PD来实现。卡罗尔Jaya。
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引用次数: 2
Pengaruh On The Job Training Terhadap Kinerja Karyawan (Studi di PT Kereta Api Indonesia (Persero) Kantor Pusat Bandung) 对就业培训对员工绩效的影响(PT train in Indonesia (Persero)万隆总部的研究)
Pub Date : 2018-09-25 DOI: 10.35697/jrbi.v4i2.1183
I. Permatasari, Harmon Harmon
Nowadays, a company should be able to survive and compete against a changes in the business, therefore companies must be competitive in order to survive from changes that happen. One of actions that company takes to survive and compete is to improve the ability of major assets of the company itself, human resources. Job training in a company is the company's actions to improve the ability of employees to be able perform the duties and obligations as an employee, so the company's objectives will be achieved. One of job training often done by company is on-the-job training. Training the work which is done by the company will have an impact on both the poor level of the employee's performance. This research aims to determine the relationship between on-the-job training and employee performance. In this research , the object is PT Kereta Api Indonesia (Persero) Bandung Head Office which is a state-owned company engaged in the field of land transportation services. To know the relationship of both, the research method that is used is quantitative with interview techniques, questionnaires, literature, and calculations using SPSS for testing the hypothesis that using Pearson Product Moment correlation analysis, simple regression analysis, and test R square.
如今,一个公司应该能够在商业变化中生存和竞争,因此公司必须具有竞争力才能从发生的变化中生存下来。企业为了生存和竞争而采取的行动之一就是提高企业自身的主要资产——人力资源的能力。公司的岗位培训是公司提高员工能力的行动,使员工能够履行作为员工的职责和义务,从而实现公司的目标。公司经常进行的工作培训之一是在职培训。培训工作是由公司完成的,会对员工的绩效水平产生影响。本研究旨在确定在职培训与员工绩效之间的关系。在本研究中,对象是PT Kereta Api印度尼西亚(Persero)万隆总部,这是一家从事陆地运输服务领域的国有公司。为了了解两者的关系,使用的研究方法是定量的,采用访谈法,问卷调查法,文献法,并使用SPSS进行计算来检验假设,使用Pearson积矩相关分析,简单回归分析,检验R方。
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引用次数: 2
Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan (Studi Di Divisi Account Executive PT Agrodana Futures) 组织对员工绩效的文化影响(行政会计部门的研究)
Pub Date : 2018-09-25 DOI: 10.35697/jrbi.v4i2.1185
Alfitri Rijanto, Mukaram Mukaram
This research is to know the influence of organizational culture on employee performance division of account executive PT Agrodana Futures. PT Agrodana Futures is a futures trading company specializing in foreign exchange trading of Asian stock indices. The influencing variables are the organizational culture with dimensions that refer to Cameron and Quinn (2006) ie clan, adhocracy, market, and hierarchy. While the variables that are influenced is the performance of employees with dimensions that refer to the Dharma (2003) namely the quality of work, the quantity of work, and timeliness. The method of this research is descriptive quantitative by using nonprobability sampling technique that is saturated sampling. The results showed that organizational culture has a mean value of 4.444 and employee performance with a mean value of 4.3670 which means both are in the very good category. Meanwhile, the organizational culture of account executive division at PT Agrodana Futures gives 26.3% influence on employee performance.
本研究旨在了解组织文化对Agrodana期货公司客户经理员工绩效划分的影响。PT Agrodana期货是一家期货交易公司,专门从事亚洲股票指数的外汇交易。影响变量是组织文化,其维度参考Cameron和Quinn(2006),即宗族、民主、市场和等级。而受影响的变量是员工的绩效,其维度参考达摩(2003),即工作质量,工作数量和及时性。本研究采用非概率抽样技术,即饱和抽样,进行描述性定量分析。结果表明,组织文化的平均值为4.444,员工绩效的平均值为4.3670,都处于非常好的范畴。同时,PT Agrodana Futures客户执行部门的组织文化对员工绩效的影响为26.3%。
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引用次数: 6
Analisa Rasio Likuiditas Dalam Mengukur Kinerja Keuangan PT. Mustika Ratu, Tbk (Tahun 2010-2016) 分析衡量PT. Mustika Ratu Tbk(2010-2016年)财务业绩的流动性比率
Pub Date : 2018-09-25 DOI: 10.35697/jrbi.v4i2.1181
Selvia Nuriasari
Financial ratio analysis is very important for company, one of which is management that need to analysis of financial performance and the results are used to design business plan, evaluate management and company performance. Liquidity ratio is one of the financial ratios used with the aim of measuring the ability of a company to pay a current liability. and to measure the company's ability to finance the company's operating activities. PT. Mustika Ratu, Tbk is was one of the national companies in the manufacturing sector of herbal medicine, cosmetics and ingredients for beauty care which experienced a decline in sales, which among others was due to the large number of competitors and the entry of products from abroad. A decrease in sales will have an impact on the ability of PT. Mustika Ratu, TBK in fulfilling its liabilites includes current liabilities, especially when it is seen that most of its raw materials are still imported from abroad so there is the possibility of adding "outside funds" to buy these raw materials to meet the needs so that the sales target is achieved. The addition of these obligations, including current liabilities will have an impact on the increase in the burden of PT. Mustika Ratu, TBK in paying current liabilities. So here the researcher is interested in raising the problem, namely seeing the ability of PT. Mustika Ratu, TBK in fulfilling its liabilities in paying current liabilities by using liquidity ratios. The formulas that will be used in analyzing the ability to current liabilities in PT. Mustika Ratu, TBK are current ratio, quick ratio, cash ratio, net working to capital ratio, and inventory to net working capital ratio.
财务比率分析对公司来说是非常重要的,其中之一是管理层需要分析财务绩效,并将分析结果用于设计商业计划,评估管理层和公司绩效。流动比率是用来衡量公司支付流动负债能力的一种财务比率。并衡量公司为公司经营活动提供资金的能力。PT. Mustika Ratu, Tbk是草药,化妆品和美容护理成分制造部门的国家公司之一,销售额下降,其中包括由于大量竞争对手和国外产品的进入。销售额的减少会对PT的能力产生影响。Mustika Ratu, TBK在履行其负债时包括流动负债,特别是当看到其大部分原材料仍然从国外进口时,因此有可能增加“外部资金”来购买这些原材料以满足需求,从而实现销售目标。增加这些债务,包括流动负债,将对TBK支付流动负债的PT. Mustika Ratu的负担增加产生影响。因此,在这里,研究者有兴趣提出这个问题,即看到PT. Mustika Ratu, TBK在使用流动性比率支付流动负债时履行其负债的能力。在分析PT. Mustika Ratu, TBK的流动负债能力时将使用的公式是流动比率,速动比率,现金比率,净营运资本比率和库存与净营运资本比率。
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引用次数: 10
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Jurnal Riset Bisnis dan Investasi
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