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Service Quality dan Implikasinya Terhadap Kepuasan Pelanggan
Pub Date : 2018-01-08 DOI: 10.35697/JRBI.V3I2.930
Resti Siti Nur Cahyati Hidayat, Maya Setiawardani
The high level of society mobility needs to be supported by adequate infrastructures. Sufficient and adequate toll road infrastructure is able to increase the acceleration of a country's economic and social development through the creation of effectiveness and resulting efficiency. Optimal service delivery can gain customer satisfaction. One approach to measure service quality that many used as a reference is SERVQUAL (Service Quality). There are five dimension on servqual model, that is reliability, assurance, tangible, emphaty and responsiveness. The purpose of this study is to determine the level of customer satisfaction in order to improve the quality of service and to know the service attributes that are prioritized to be maintained and improved by PT Jasa Marga (Persero) Branch Purbaleunyi. Data processing methods in this study using the validity, reliability, classical assumption test, and descriptive statistical analysis. While the data analysis methods used are simple linear regression analysis, correlation, coefficient of determination and quadrant analysis. The results of this study indicate that service quality variables have positive and significant impact on customer satisfaction at Purbaleunyi toll road.
高水平的社会流动性需要得到适当基础设施的支持。充足和适当的收费公路基础设施能够通过创造效益和由此产生的效率来加速一个国家的经济和社会发展。最优的服务交付可以获得客户满意度。衡量服务质量的一种方法是SERVQUAL(服务质量),它被许多人用作参考。平等模型有五个维度,即可靠性、保证性、有形性、强调性和响应性。本研究的目的是确定客户满意度水平,以提高服务质量,并了解PT Jasa Marga (Persero) Branch Purbaleunyi优先维护和改进的服务属性。本研究的数据处理方法采用效度、信度、经典假设检验和描述性统计分析。而采用的数据分析方法有简单的线性回归分析、相关分析、决定系数分析和象限分析。本研究结果显示,服务品质变量对柏柏仑一收费公路顾客满意有显著正向影响。
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引用次数: 1
Pengaruh Keselamatan dan Kesehatan Kerja Terhadap Produktivitas Kerja Karyawan 工作安全和健康对员工工作效率的影响
Pub Date : 2018-01-08 DOI: 10.35697/jrbi.v3i2.938
Astiandini Hidayatullah, Sri Surjani Tjahjawati
This research was conducted to find out how the process of implementation of safety and health program in the production director detail part manufacturing division   PT Dirgantara Indonesia, this research also can be known about work productivity at PT Dirgantara Indonesia.  This research was conducted on 117  respondents who are employees of the production director detail part manufacturing division PT Dirgantara Indonesia. This study used primary data by using questionnaires and interviews also using secondary data obtained from books and journals. The classical principle test used for this research is normality test, heteroscedasticity test, and linearity test. The result is employee productivity in productivity direktorat production detail part manufacturing division PT Dirgantara Indonesia of 27.1% made by the implementation of health and safety programs as much as 72.9%. The result of hypothesis test shows that there is significant influence between the implementation of work safety program to the work productivity of the employees of the production directorate part manufacturing PT Dirgantara Indonesia.
本研究是为了了解生产总监详细零件制造部门PT Dirgantara Indonesia的安全与健康计划的实施过程,本研究也可以了解PT Dirgantara Indonesia的工作效率。这项研究是对117名受访者进行的,他们是生产总监详细零件制造部门PT Dirgantara Indonesia的员工。本研究使用问卷调查和访谈的主要数据,也使用从书籍和期刊中获得的次要数据。本研究使用的经典原理检验是正态性检验、异方差检验和线性检验。其结果是员工生产率在生产率总监、生产细节、零件制造部门PT Dirgantara印尼的27.1%中,通过实施健康和安全计划所取得的成效高达72.9%。假设检验的结果表明,安全生产计划的实施对印尼迪甘塔拉公司生产部零件制造员工的工作生产率有显著的影响。
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引用次数: 7
Pengaruh Komunikasi Internal Terhadap Kinerja Karyawan 内部沟通对员工绩效的影响
Pub Date : 2017-05-04 DOI: 10.35697/jrbi.v3i1.549
Kristina Munthe, Ermina Tiorida
The organization consists of a number of people who works together or interact one another to achieve a goal. Internal communication is communication that occurs in organization or company, either horizontal or vertical. The purpose of this research is to examine the impact of internal communication (vertical and horizontal) to the performance of employees. The questionnaire is distributed to 117 employees of PT Promedrahardjo Farmasi Industri. Data analysis technique that used is validity test, reliability test and simple linear regression with program SPSS 20.0 for Windows. The result concludes that to improve the performance, management needs to provide more formal or non-formal forum for their employees to say their honest opinions and build up the intimacy between employees and management.
组织由许多人组成,他们一起工作或相互作用以实现一个目标。内部沟通是发生在组织或公司内部的沟通,可以是横向的,也可以是纵向的。本研究的目的是考察内部沟通(纵向和横向)对员工绩效的影响。问卷发放给PT Promedrahardjo Farmasi industrii的117名员工。使用的数据分析技术是效度检验、信度检验和简单线性回归,程序为SPSS 20.0 for Windows。结果表明,为了提高绩效,管理层需要为员工提供更多的正式或非正式的论坛来表达他们的诚实意见,并建立员工与管理层之间的亲密关系。
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引用次数: 7
Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk 消费产品的主观态度和规范
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.543
Adi Koncara, Radhi Abdul Halim Rachmat
Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.
影响青少年消费行为的特征往往受到心理因素的影响。本研究探讨了Ajzen和Fishbein的一种基于意图的人类行为理论,即理性行为理论(TRA)。本研究的对象是万隆的一名高中生。从100份问卷中,研究结果表明,消费意向对学生的态度(如强壮、时尚、帅气、社交、灵活、大胆)有部分影响。而意图则不受主观规范(如朋友、偶像、家人)的部分影响。态度和主观规范同时不会影响消费产品的意向。
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引用次数: 1
Bisnis Olah Raga: Peran Bauran Pemasaran Pada Keberhasilan Usaha 体育业务:营销组合在商业成功中的作用
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.542
Irwan Setiawan, Harmon Harmon
As a big city, Bandung needs sports area and facilities. However, in fact, just a little land available to be utilized. Seeing this potential market, some people who are keen to catch this opportunity are competing to set up the necessary sports facilities for residents. Futsal is one of the most famous. As a new business model, management needs various tactics and strategies to attract customers such as marketing mix strategy, yet the suitable marketing mix for sports business is still undiscoverable. For that reason, this study tries to find the dominant marketing mix that determines the success of a sports business venture, especially futsal, using the quantitative descriptive method. Collecting data from a total sample of 62 business units scattered in Bandung, the data from this sample then processed by the regression testing. The results prove that not all variants of the marketing mix futsal determine business success, critical success factors futsal sports business is largely determined by the quality of the product (futsal field) and supporting accessories.
万隆作为一个大城市,需要体育场地和设施。然而,事实上,只有很少的土地可供利用。看到这个潜在的市场,一些热衷于抓住这个机会的人正在竞相为居民建立必要的体育设施。五人制足球是最著名的运动之一。作为一种新的商业模式,管理需要各种各样的策略和策略来吸引客户,如营销组合策略,但适合体育商业的营销组合仍未被发现。出于这个原因,本研究试图找到主导的营销组合,决定一个体育商业企业的成功,特别是五人制足球,使用定量描述的方法。从分散在万隆的62家企业单位中抽取样本数据,对样本数据进行回归检验。研究结果证明,并非所有五人制足球营销组合的变体都决定企业的成功,五人制体育企业成功的关键因素在很大程度上取决于产品(五人制足球场)和配套配件的质量。
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引用次数: 3
Tingkat Kepuasan Konsumen Terhadap Kualitas Pelayanan Minimarket 消费者对服务质量的满意程度
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.545
Ety Sufiyanti, A. J. Sayutu, Ayu Oka Windarti
This study determine the level of customer satisfaction towards service quality at Minimarket Mutiara Indah Palembang, with purpose to determine how percentage level of customer satisfaction, and also to determine what kind of service quality dimension which had dominant.  Collected data had used quesioner with the respondent 60 people, and the technique of collected sample used Non Probability Sampling with Accidental Sampling method. Based on the result known that average percentage from every dimension were tangible dimension was 65,1 %, reability dimension was 74%,  responsiveness dimension was 79,8 %, assurance dimension was 74,2 % and empathy dimension was 75,6%.  So, dimension which has dominant at Minimarket Mutiara Indah Palembang was responsiveness dimension with 79,8% to the fast of employee to find product which customer want to bought.
本研究确定了顾客对服务质量的满意度在小市场Mutiara Indah巨港,目的是确定客户满意度的百分比水平,并确定什么样的服务质量维度占主导地位。收集的资料采用了问卷调查和问卷调查60人,收集样本的技术采用了非概率抽样与偶然抽样相结合的方法。结果表明,各维度的平均百分比为有形维度为65.1%,可靠性维度为74%,反应性维度为79.8%,保证维度为74.2%,共情维度为75.6%。因此,在Mutiara Indah Palembang的迷你市场中占主导地位的维度是响应性维度,员工找到客户想要购买的产品的速度为79.8%。
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引用次数: 4
Pengaruh Kinerja Pelayanan Terhadap Loyalitas Pelanggan 服务表现对客户忠诚度的影响
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.544
Devi Elvita, Tintin Suhaeni
This study aims to determine the performance of services and customer loyalty mail and parcel as well as how much the influence of service performance to customer loyalty of mail and parcel in PT Pos Indonesia Bandung. Quota sampling technique was used to collect data through questionnaires to 115 people who use the services of courier mail and parcel post with Likert scale. The analysis method used is the multiple regression. The results showed that the performance of services in PT Pos Indonesia are in the category of good/high in terms of interaction quality, physical environment quality, and outcome quality. While customer loyalty mail and parcel that are in the category of average in terms of repeat purchase, purchases across product and service line, refers others and demonstrates immunity to the pull of the competition. The conclusion is the performance of services significantly affect customer loyalty mail and parcel in PT Pos Indonesia Bandung amounted to 54.7%.
本研究旨在确定印尼万隆邮电驿站邮包服务绩效与顾客忠诚度的关系,以及邮包服务绩效对邮包顾客忠诚度的影响程度。采用配额抽样技术,对115名使用快递邮件和包裹邮寄服务的人进行问卷调查,采用李克特量表收集数据。分析方法为多元回归。结果表明,印度尼西亚PT Pos的服务绩效在交互质量、物理环境质量和结果质量方面处于良好/高的类别。虽然客户忠诚度邮件和包裹在重复购买方面处于平均水平,但跨产品和服务线的购买是指其他人,并且对竞争的拉动具有免疫力。结论是服务绩效显著影响客户忠诚度邮件和包裹在PT Pos印尼万隆达54.7%。
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引用次数: 4
Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan 广告影响、销售和直接营销对旅游业决策的影响
Pub Date : 2017-05-04 DOI: 10.35697/jrbi.v3i1.541
Heri Setiawan, Jusmawi Bustan
The development of tourism in Indonesia continues to grow rapidly and become one of the sectors that play a major role in developing the economy and improving people's welfare. This study aimed to determine the effect of advertising, sales promotion and direct marketing on decision tourist visits (study on Water Fun Palembang). Respondents selected is the visitor of Water Fun amounted to 120 people. The sampling technique used in this research is purposive sampling, the researchers used their own judgment by way of deliberate in selecting members of the population which are considered to provide specific information in accordance with the desired criteria researchers. The effect of advertising variable on the decision of tourist to visit is 0.391. The effect of sales promotion variables on the decision of tourist to visit is 0.240. There is an effect of direct marketing variables on the decision of the tourist to visit amounted to 0.334. Manager of Water Fun Palembang should maintain and where possible to improve the promotion through advertising, sales promotion and direct marketing so that tourists will still decide to visit Water Fun.
印度尼西亚旅游业的发展持续快速增长,成为发展经济和提高人民福利的重要部门之一。本研究旨在确定广告,促销和直接营销对决策游客访问的影响(研究水乐趣巨港)。被调查者选取的是水上乐园的游客人数达120人。本研究中使用的抽样技术是有目的的抽样,研究人员使用自己的判断,通过深思熟虑的方式选择人口中的成员,这些成员被认为是根据研究人员期望的标准提供具体的信息。广告变量对游客旅游决策的影响为0.391。促销变量对游客访问决策的影响为0.240。直接营销变量对游客访问决策的影响为0.334。巨港水上乐园经理应保持并尽可能通过广告、促销和直接营销来改善促销,以使游客仍然决定参观水上乐园。
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引用次数: 3
Pengaruh Servicescape Terhadap Kualitas Pelayanan 服务业对服务质量的影响
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.546
Erick Ferdinal, Sri Surjani Tjahjawati
Each company must strive to provide the best service to its customers to win the competition, thus the quality of service becomes one important. To provide good quality services to customers, the physical environment interaction between the company and the customer called with servicescape becomes a consideration. Servicescape dimensions that are measured in this study are aesthetic facilities, lighting, ambiance, layout, equipment, and employees, while for the service quality dimensions that are used in this study are tangible, reliability, responsiveness, assurance and empathy. The purpose of this study is to reveal the influence servicescape on service quality  Dana Pensiun Telkom Bandung City. 125 questionnaires distributed, but the data can be taken as many as 116. The data analysis is done is descriptive analysis, regression, and hypothesis testing. Based on the research that has been done, there is a positive influence of servicescape on quality service Dana Pensiun Telkom Bandung.
每个公司都必须努力为客户提供最好的服务,以赢得竞争,因此服务质量成为一个重要的因素。为了向客户提供优质的服务,公司与客户之间的物理环境互动称为服务逃逸成为一个考虑因素。本研究测量的服务逃逸维度包括美学设施、照明、氛围、布局、设备和员工,而本研究使用的服务质量维度包括有形的、可靠性、响应性、保证和共情。本研究的目的在于揭示服务逃避对服务品质的影响,本研究共发放问卷125份,但数据可取多达116份。所做的数据分析是描述性分析、回归分析和假设检验。根据已有的研究,服务逃逸对达纳养老金万隆电信的服务质量有积极的影响。
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引用次数: 1
Pengaruh Evaluasi Kinerja Terhadap Komitmen Organisasional Karyawan 绩效考核对员工组织承诺的影响
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.548
Asep Rudi Hartono, Maya Setiawardani
This study examines the company's performance appraisal, employee’s organizational commitment and the influence of organizational commitment on employee’s performance appraisal in PT Indonesia Power UBP Suralaya. The dataset encompasses observations using questionnaire (195 respondents). The methods of analysis in this research are classical assumption test, descriptive analysis, correlation, linear regression, and test hypotheses using the SPSS program. Research results show that the performance appraisal is already good, and organizational commitment of employees are already high. There is a strong link between performance appraisal with the organizational commitment of employees. The influence of performance appraisal has a positive effect for 46.6% on the organizational commitment of employees while the rest 53.4% is affected by other factors such as job satisfaction, job characteristics and other factors which are not examined in this study.
本研究考察了PT印尼电力公司(PT Indonesia Power UBP Suralaya)的公司绩效考核、员工组织承诺以及组织承诺对员工绩效考核的影响。该数据集包括通过问卷调查(195名受访者)进行的观察。本研究的分析方法有经典假设检验、描述性分析、相关分析、线性回归以及使用SPSS程序检验假设。研究结果表明,绩效考核已经很好,员工的组织承诺已经很高。绩效考核与员工的组织承诺之间有着密切的联系。绩效考核对员工组织承诺的影响为46.6%,其余53.4%受到工作满意度、工作特征等其他因素的影响,本研究未对这些因素进行研究。
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引用次数: 2
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Jurnal Riset Bisnis dan Investasi
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