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ТРАНСФОРМАЦІЙНІ ЗМІНИ НА РИНКУ ПРАЦІ УКРАЇНИ В УМОВАХ ВОЄННОГО СТАНУ: ТЕНДЕНЦІЇ ТА ВИКЛИКИ 戒严状态下乌克兰劳动力市场的转型变化:趋势与挑战
Pub Date : 2024-07-01 DOI: 10.32620/cher.2024.2.03
Олександр Павлович Ушенко
The state and dynamics of changes in the labor market of Ukraine, caused by the conditions of martial law in Ukraine, require prompt monitoring and their consideration when developing modernization programs focused on the needs of the recovery of the national economy, the priorities of the country's integration into the European Union, taking into account the trends in the functioning of the global labor market. The purpose of the article is to monitor transformational changes in the labor market of Ukraine under martial law. The subject of the study is the trends and challenges of the labor market of Ukraine. Research methods: analysis and synthesis, comparison, grouping and analogies, deduction. The hypothesis of the study is that the effectiveness of the modernization mechanism of the further functioning of the labor market depends on the scale and direction of the trends of transformational changes, which are reflected in the trends and challenges that have a high specific capacity of behavioral aspects. Presenting main material. The article identifies the reasons for the significant increase in the imbalance in the functioning of the labor market, which mainly occurred due to the mass migration of the population and the relocation of enterprises from the occupied territories to the western and central regions of the country, but at the same time, employers feel the presence of personnel hunger, which they seek to cover with little competition in pay labor. It has been established that, in general, the type of labor market functioning with a shortage of qualified personnel persists. The conducted analysis made it possible to determine relevant processes for the wartime functioning of the labor market of Ukraine, which consist in a significant reduction in employment; changes in the structure of the country's labor potential due to the large-scale internal and external migration of the population and the increase of internally displaced persons in the structure of the labor force supply; dissatisfaction with the needs of the working population; activation of mobilization processes provoked negative dynamics of informal employment; manifestations of differentiation in the level of wages and job offers regionally and by gender. Originality and practical significance of the research. The practical value of the research lies in the fact that the obtained results allow to objectify the processes of transformational changes in the labor market of Ukraine in wartime conditions, to characterize the current and prospective challenges of its functioning in the system of the national economy. Research conclusions. The impact of war events on the country's national economy was primarily reflected in the reduction of production capabilities, changes in the structure of the available labor force, the destruction of enterprises, the deterioration of the dynamics of the functioning of the labor market, and the crisis-related deterioration of the regulatory me
文章的目的是监测戒严状态下乌克兰劳动力市场的转型变化。研究主题是乌克兰劳动力市场的趋势和挑战。研究方法:分析与综合、比较、分组与类比、演绎。研究假设:进一步发挥劳动力市场功能的现代化机制的有效性取决于转型变化趋势的规模和方向,这些趋势和挑战反映在行为方面具有较高的特定能力。介绍主要材料。文章指出了劳动力市场运作不平衡现象显著增加的原因,这主要是由于人口的大规模迁移和企业从被占领土向国家西部和中部地区的搬迁,但与此同时,雇主们也感受到了人员饥渴的存在,他们试图用很少的薪酬劳动竞争来弥补这种饥渴。总体而言,合格人才短缺的劳动力市场运作类型依然存在。通过分析,可以确定乌克兰劳动力市场战时运行的相关过程,包括就业人数的大幅减少;由于人口的大规模内外迁移和国内流离失所者在劳动力供应结构中的增加而导致的国家劳动力潜力结构的变化;对劳动人口需求的不满;动员过程的启动引发了非正规就业的负面动态;工资水平和工作机会在地区和性别上的差异表现。研究的原创性和实际意义。研究的实用价值在于,所获得的结果可以客观地反映战时乌克兰劳动力市场的转型变化过程,确定其在国民经济体系中运行的当前和未来挑战。研究结论。战争事件对乌克兰国民经济的影响主要体现在生产能力的下降、可用劳动力结构的变化、企业的毁灭、劳动力市场运行动态的恶化以及与危机相关的劳动力市场机构调节机制的恶化。从研究的角度来看,监测戒严法对社会和经济领域的影响、提供人力资本发展领域、市场关系、国家内外政策仍然是一项重要的业务任务。在进一步的调查中,可以利用已确定的威胁和风险来制定劳动力市场的程序和资源调控方案。
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引用次数: 0
РОЗВИТОК МОБІЛЬНИХ ПЛАТЕЖНИХ СЕРВІСІВ: МАРКЕТИНГ FINTECH ПРОДУКТІВ 开发移动支付服务:金融科技产品的营销
Pub Date : 2024-07-01 DOI: 10.32620/cher.2024.2.07
Ганна Ліхоносова
In today's world, financial technology (FinTech) has become an integral part of everyday life, significantly changing the way people interact with financial services. One of the most dynamically developing industries is mobile payment services. They provide a fast, convenient and secure way to carry out financial transactions through mobile devices. However, despite the rapid spread of mobile payment services, there are a number of problems and challenges associated with their development and promotion on the market. The purpose of the study is to analyze the development of mobile payment services in the context of FinTech, as well as to develop effective marketing strategies for promoting these products on the market. The object of the study is mobile payment services as an innovative segment of FinTech and their marketing in the modern market, namely aspects related to the development, implementation, promotion and use of mobile payment services. Scientific publications and monographic editions, magazine articles and materials of scientific and practical conferences became the methodological basis of the research. Content analysis of scientific periodicals was used during the research; comparative critical analysis of existing approaches and methods of analysis of financial stability and tax burden; statistical methods of analysis. The main hypothesis of the research is that effective marketing strategies focused on technological innovation, personalization of user experience and taking into account the cultural characteristics of markets significantly increase the adoption and use of mobile payment services among consumers. Summary of the main material. Innovative technologies and platforms based on the concept of embedded finance and their potential to change and transform the financial sphere are highlighted. The technological, economic and regulatory aspects of the use of embedded finance are analyzed, and the key challenges and opportunities associated with their application are identified. As a result of the study, it is established that integrated finance can become a significant factor in accelerating the innovative development of the financial sector, improving the quality of financial services, and ensuring greater accessibility and efficiency in the provision of financial products and services. Originality and practical significance. The originality of the scientific article lies in the comprehensive approach to the study of mobile payment services through the prism of marketing strategies in the FinTech sector. Despite the considerable interest in the technological aspects of mobile payments, the issues of effective marketing of these products remain less studied. The practical significance of the article is that the research results can be used by both FinTech companies and marketing specialists to improve their strategies and increase the efficiency of mobile payment services. Conclusions and prospects for further research. The an
当今世界,金融科技(FinTech)已成为人们日常生活中不可或缺的一部分,极大地改变了人们与金融服务的互动方式。移动支付服务就是其中最具发展活力的行业之一。它们为通过移动设备进行金融交易提供了一种快速、便捷和安全的方式。然而,尽管移动支付服务迅速普及,但其发展和在市场上的推广也存在一些问题和挑战。本研究的目的是分析金融科技背景下移动支付服务的发展情况,并制定有效的营销策略,在市场上推广这些产品。研究对象是作为金融科技创新领域的移动支付服务及其在现代市场中的营销,即与移动支付服务的开发、实施、推广和使用相关的各个方面。科学出版物和专著、杂志文章以及科学和实践会议的材料成为研究的方法论基础。在研究过程中使用了科学期刊的内容分析;对现有的财政稳定性和税收负担分析方法进行了比较批判性分析;使用了统计分析方法。研究的主要假设是:以技术创新、用户体验个性化和考虑市场文化特征为重点的有效营销战略能显著提高消费者对移动支付服务的采纳和使用率。主要材料摘要。强调了基于嵌入式金融概念的创新技术和平台及其改变和转型金融领域的潜力。分析了使用嵌入式金融的技术、经济和监管方面,并确定了与其应用相关的主要挑战和机遇。研究结果表明,综合金融可以成为加快金融业创新发展、提高金融服务质量、确保金融产品和服务的更大可及性和效率的重要因素。原创性和现实意义。这篇科普文章的独创性在于通过金融科技领域营销战略的棱镜来全面研究移动支付服务。尽管人们对移动支付的技术方面颇感兴趣,但对这些产品的有效营销问题的研究仍然较少。文章的实际意义在于,金融科技公司和营销专家都可以利用研究成果来改进战略,提高移动支付服务的效率。结论和进一步研究的前景。分析表明,区块链、人工智能和生物识别认证方法等最新技术的引入,大大提高了移动支付服务的安全性和便利性,促进了移动支付服务在消费者中的普及。营销战略中技术创新、个性化和文化适应的结合是成功推广移动支付服务的关键。需要进一步开展研究,评估在移动支付服务中引入新技术的长期影响。应特别注意数据的安全性和保密性。
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引用次数: 0
МЕТОДИЧНИЙ ІНСТРУМЕНТАРІЙ ОЦІНЮВАННЯ ЕФЕКТИВНОСТІ РОЗБУДОВИ ТЕРИТОРІЙ, ЩО ВІДНОВЛЮЮТЬСЯ 评估恢复区开发成效的方法工具
Pub Date : 2024-04-02 DOI: 10.32620/cher.2024.1.01
Світлана Іванівна Гречана, І.Р. Бузько, Є. М. Ахромкін
Statement of the problem. Assessing the effectiveness of the development of recovery territories is becoming relevant, especially in the context of the transformation of the state regional policy. That will necessitate the development of appropriate methodological support. The aim of the article is to form and test a methodological toolkit for assessing the effectiveness of the development of recovery territories in the context of transformation of the State regional policy on the basis of the developed triad. The object of the study is the territories subject to restoration in the context of the transformation of state regional policy. Methods used in the study: comparative analysis, detailing and generalization, comparison and grouping, etc. The hypothesis of the study was the assumption that the assessment of the effectiveness of the development of recovery territories in the context of the transformation of the state regional policy should be carried out on the basis of the triad of effective development of recovery territories and the corresponding algorithm. Presentation of the main material: systematization of key areas of community recovery in the context of decentralization and European integration allowed to develop a tirade for the development of recovery territories on the basis of the effectiveness of "compliance – assessment – synergy". Its main components are interrelated basic predictors of performance achievement, which are grouped together. In order to assess the effectiveness  of the development of recovery territories, methodological tools  have been proposed: an algorithm for assessing the effectiveness of the development of recovery areas, which provides for the selection of indicators and the formation of an array of empirical data; building an efficiency rating, structuring the gradient of efficiency of recovery areas (quantified efficiency assessments – "highly efficient", "effective", "ineffective" and "ineffective"). Approbation methodological tools for assessing the effectiveness of the development of recovery territories are carried out on the example of communities - recovery territories in the Donetsk region. The originality and practical significance of the study lies in the use of the algorithm as a methodological toolkit, which provides for the transition from static to dynamic assessment, that is, comparison of ratings of recovery territories for different periods of time. Conclusions. The analysis carried out with the help of methodological tools for assessing the effectiveness of the development of recovery territories made it possible to identify not only highly effective and inefficient communities, but also demonstrated the most vulnerable predictors in the context of the tirade "compliance-assessment-synergy". Further research involves the verification of strategies/programs/plans for the development of recovery territories in the context of the transformation of the State Regional Policy with the help of
问题陈述。特别是在国家地区政策转型的背景下,评估恢复地区发展的有效性变得越来越重要。这就需要制定适当的方法支持。本文的目的是在国家地区政策转型的背景下,在已开发的三要素基础上,形成并测试评估恢复地区发展成效的方法工具包。研究对象是国家地区政策转型背景下的恢复领土。研究中使用的方法:比较分析、细化和概括、比较和分组等。研究假设:在国家地区政策转型背景下,对恢复地区发展成效的评估应根据恢复地区有效发展的三要素及相应算法进行。主要材料介绍:在权力下放和欧洲一体化的背景下,对社区恢复的关键领域进行系统化, 从而能够在 "遵守-评估-协同 "有效性的基础上制定恢复地区发展的三要素。其主要组成部分是相互关联的绩效成就基本预测因素,这些因素被组合在一起。为了评估恢复地区发展的有效性,提出了方法工具:评估恢复地区发展有效性的算法,该算法提供了选择指标和形成一系列经验数据的方法;建立效率评级,构建恢复地区效率梯度(量化效率评估--"高效"、"有效"、"无效 "和 "低效")。以顿涅茨克地区的社区--恢复区为例,对评估恢复区发展效率的方法工具进行了核准。这项研究的独创性和实际意义在于使用算法作为方法工具包,实现了从静态评估到动态评估的过渡,即对不同时期恢复地区的评级进行比较。结论。借助评估恢复地区发展有效性的方法工具所进行的分析,不仅可以确定效率高和 效率低的社区,还可以在 "遵守-评估-协同作用 "的背景下展示最脆弱的预测因素。进一步的研究包括在国家地区政策转型的背景下,在所制定的方法建议的帮助下,对发展恢复地区的战略/方案/计划进行核实。
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引用次数: 0
ДІАГНОСТИКА ЙМОВІРНОСТІ БАНКРУТСТВА ПІДПРИЄМСТВ 企业破产概率诊断
Pub Date : 2024-04-02 DOI: 10.32620/cher.2024.1.06
Тетяна Василівна Калінеску, Вікторія Володимирівна Височина
Formulation of the problem. In the period of today's complex challenges - the conduct of military operations on the territory of Ukraine, the consequences of the pandemic, an unfavorable investment climate, and others - the detection of the probability of bankruptcy of enterprises is of particular importance. Timely detection of the onset of crisis phenomena using various methods and models and the adoption of precautionary measures ensure the avoidance of financial instability in the future. Therefore, conducting a timely diagnosis of the probability of bankruptcy is relevant, because there is a growing need for effective financial management in order to achieve the goals set by enterprises in the long term. The purpose of the research is to build a methodology for diagnosing the probability of bankruptcy of enterprises based on various bankruptcy models, based on the conditions of their activity, and to form forecasts of their further development on this basis. The object of the research is the process of constructing a diagnosis of the probability of bankruptcy of aviation industry enterprises. The method of the research - its became modern methods and principles of scientific knowledge, methods and techniques for evaluating bankruptcy diagnostics, tools of financial and economic analysis, models for forecasting further development, which allowed to combine existing approaches for multifaceted assessment of the probability of bankruptcy and identification of factors affecting the unstable activity of enterprises. The hypothesis of the research there was an assumption about the possibility of building a methodology for diagnosing the probability of bankruptcy of enterprises using modern, widely used methods of assessing bankruptcy, financial analysis of the results of operations and forming forecasts of further stable development. The statement of basic materials. The article examines the main stages of diagnosing the probability of bankruptcy of aviation enterprises, which provides an opportunity to determine the factors that generate unstable activity, develop appropriate countermeasures to avoid problem areas, and predict the improvement of development conditions. It is emphasized that each individual enterprise can use its own methods of assessing the probability of bankruptcy, which require the development of further specific anti-crisis measures, but the proposed method allows a comprehensive and thorough approach to the prompt detection and avoidance of crisis phenomena at enterprises. The originality and practical significance of the research is confirmed by the approbation of the proposed methodology for diagnosing the probability of bankruptcy at aviation industry enterprises. Conclusions and perspectives of further research. It has been proven that the use of the proposed methodology for diagnosing the probability of bankruptcy at enterprises allows recognizing and identifying threats, predicting their consequences, making operationa
问题的提出。在当今复杂的挑战时期--在乌克兰领土上开展军事行动、流行病的后果、不利的投资环境等--检测企业破产的可能性尤为重要。利用各种方法和模型及时发现危机现象的发生并采取预防措施,可确保避免未来的金融不稳定。因此,及时诊断企业破产的可能性具有现实意义,因为企业越来越需要有效的财务管理,以实现企业的长期既定目标。本研究的目的是根据企业的活动条件,建立基于各种破产模型的企业破产概率诊断方法,并在此基础上形成对企业进一步发展的预测。研究对象是航空工业企业破产概率诊断的构建过程。研究方法--它成为现代科学知识的方法和原则、评估破产诊断的方法和技术、财务和经济分析工具、预测进一步发展的模型,从而将现有方法结合起来,对破产概率进行多方面评估,并确定影响企业活动不稳定的因素。研究的假设是,是否有可能利用广泛使用的现代破产评估方法、经营成果的财务分析方法和进一步稳定发展的预测方法,建立一种诊断企业破产概率的方法。基本材料说明。文章研究了航空企业破产概率诊断的主要阶段,这为确定产生不稳定活动的因素、制定避免问题领域的适当对策以及预测发展条件的改善提供了机会。需要强调的是,每个企业都可以使用自己的破产概率评估方法,这需要进一步制定具体的反危机措施,但所提出的方法可以全面彻底地及时发现和避免企业的危机现象。所提出的航空工业企业破产概率诊断方法得到了认可,这证实了研究的原创性和现实意义。结论和进一步研究的前景。事实证明,使用所提出的企业破产概率诊断方法,可以认识和识别威胁,预测其后果,就消除威胁和调整企业发展战略目标做出运营决策。进一步的研究将旨在评估国民经济重点部门企业破产的可能性,并为其恢复活动制定措施。
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引用次数: 0
МАЛА АЙДЕНТИКА ВУЛИЦЬ ЯК ІНСТРУМЕНТ УПРАВЛІННЯ БРЕНДОМ МІСТ ТА ТЕРИТОРІЙ 将小街道标识作为管理城市和地区品牌的工具
Pub Date : 2024-04-02 DOI: 10.32620/cher.2024.1.13
І.М. Буднікевич, Вардан Альбертович Вардеванян
Formulation of the problem. This has already become the norm for Ukraine, when the city takes an active position in the competition for tourist and/or investment attractiveness with other cities. A necessary component of this struggle is the city brand. The city brand is the result of – impressions received, whether from communication, from one's own experience, or from a combination of the first and second. One of the tools for strengthening and influencing the impression of being in the city is the small identity of the streets. The aim of the research determining the small identity of streets as one of the tools of brand management of cities and territories. The оbject of the research was the identity of the streets. By the small identity of the streets, we understand the system of symbols, designations, names, objects that a person meets while moving through the streets of the city. The methods of the research. Among the methods we used in the research, we can single out the method of scientific abstraction in the construction of the research concept and the formation of a model of the relationship between the design process of the graphic part of the city brand, the small identity of the city streets and the perception of the target audience of the city brand communication and urban space. They also used the method of office research, the method of analysis and synthesis when studying the theoretical developments of researchers in the field of city and territory branding. The hypothesis of the research. The lack of a small identity of the city's streets makes the city's branding ineffective. The management of the city's brand should be strengthened by measures to form an appropriate system of small identity of the city's streets. The statement of basic materials. A city working on its brand must have material confirmation of what the brand is talking about. The visualization of the city brand should reflect the identity of the city, embodied in various artifacts that can be found physically in the city – from souvenir products to architecture, events and selfie songs. If they are missing – they must be created according to the concept of the city brand. If they are –, they must be adapted to the concept of the city brand to create the prerequisites for effective branding. The originality and practical significance of the research lies in proving the need for active use of a small street identity in city brand management. The originality and practical significance of the research. The small identity of the streets has high potential as a tool for managing the city's brand. The method of its use in city branding, in our opinion, is the subject of separate studies.
问题的提出。当城市在与其他城市的旅游和/或投资吸引力竞争中占据主动地位时,这已成为乌克兰的常规做法。城市品牌是这场竞争的必要组成部分。城市品牌是印象的结果,无论是通过传播、自身经验,还是前者和后者的结合。街道小标识是加强和影响城市印象的工具之一。研究的目的是将街道的小标识确定为城市和地区品牌管理的工具之一。研究对象是街道标识。通过街道小标识,我们可以理解一个人在城市街道上行走时遇到的符号、称谓、名称和物体系统。研究方法。在我们使用的研究方法中,有一种方法是科学抽象法,即在构建研究概念的过程中,对城市品牌图形部分的设计过程、城市街道的小标识以及城市品牌传播目标受众对城市空间的感知之间的关系形成一个模型。在研究城市和地区品牌领域研究人员的理论发展时,他们还使用了办公室研究法、分析和综合法。研究假设。城市街道缺乏小标识,导致城市品牌推广效果不佳。应采取措施加强对城市品牌的管理,形成适当的城市街道小标识系统。基本材料的说明。一个城市在打造品牌的过程中,必须要有对品牌内涵的材料确认。城市品牌的可视化应反映城市的特征,体现在城市中可以找到的各种人工制品中--从纪念品到建筑、活动和自拍歌曲。如果缺少--就必须根据城市品牌的概念来创造。如果有,则必须根据城市品牌概念进行调整,为有效的品牌塑造创造先决条件。研究的独创性和现实意义在于证明了在城市品牌管理中积极使用小街标识的必要性。研究的原创性和现实意义。街道小标识作为管理城市品牌的工具具有很大潜力。我们认为,在城市品牌管理中使用小街道标识的方法应另行研究。
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引用次数: 0
ДОСЛІДЖЕННЯ СХЕМ ТРУДОВОЇ МІГРАЦІЇ ТА ЇЇ СОЦІАЛЬНО-ЕКОНОМІЧНИХ НАСЛІДКІВ В УЗБЕКИСТАНІ 乌兹别克斯坦劳动力迁移模式及其社会经济后果研究
Pub Date : 2024-04-02 DOI: 10.32620/cher.2024.1.02
Алішер Файзієвич Расулев, Тохир Боймурод огли Шомуродов
Formulation of the problem. Labor migration has emerged as a significant socioeconomic phenomenon in Uzbekistan, impacting both the sending regions within the country and the receiving countries abroad. This research paper aims to analyze the patterns of labor migration within Uzbekistan and to other countries, while also assessing its socioeconomic implications. The purpose of the article is to analyze and evaluate the schemes of labor migration in Uzbekistan, taking into account their socio-economic consequences, as well as studying the volume of labor migration, the main directions and motivations of migrants, determining the impact of this phenomenon on the economy, the labor market, the social sphere and other aspects of public life in Uzbekistan. The object of the study is labor migration schemes and their socio-economic consequences in the context of Uzbekistan. The methodological basis and information base of the research are current scientific and applied research, statistical information. The article uses a number of methods, including analysis, synthesis, comparison and generalization. The main hypothesis of the study is that the analysis of labor migration schemes and their consequences will reveal the key factors that influence this process and its impact on the economy, the labor market, the social sphere and other aspects of public life in Uzbekistan. We assume that such an analysis will allow us to develop effective strategies and policies to optimize labor migration in order to ensure sustainable socio-economic development of the country. Presenting main material. The study utilizes a mixed-methods approach, combining quantitative analysis of labor migration data and qualitative interviews with migrants and relevant stakeholders. By understanding the drivers and consequences of labor migration, this research provides valuable insights for policymakers to design effective strategies that maximize the benefits and minimize the challenges associated with labor mobility. The originality and practical significance of the study lies in a comprehensive approach to the analysis of labor migration schemes and its socio-economic consequences in the context of Uzbekistan, new insights into the relationship between labor migration and the country's development, revealing the peculiarities of this phenomenon in the Uzbek context. The practical significance of this article is that it can serve as a basis for the development of effective strategies and policies for the management of labor migration in Uzbekistan. Conclusions of the study can be useful for governmental and non-governmental organizations dealing with issues of migration and socio-economic development. The findings of the study indicate the need to develop comprehensive programs to support migrants, as well as the need to reform the labor migration management system in Uzbekistan in order to ensure sustainable development of the country and improve the quality of life of migrants
问题的提出。劳动力迁移已成为乌兹别克斯坦的一个重要社会经济现象,对国内的输出地区和国外的接收国都产生了影响。本研究论文旨在分析乌兹别克斯坦国内以及向其他国家的劳动力迁移模式,同时评估其社会经济影响。文章旨在分析和评估乌兹别克斯坦的劳动力迁移计划,同时考虑其社会经济后果,研究劳动力迁移的数量、主要方向和移民动机,确定这一现象对乌兹别克斯坦经济、劳动力市场、社会领域和公共生活其他方面的影响。研究对象是乌兹别克斯坦的劳动力迁移计划及其社会经济后果。研究的方法论基础和信息基础是当前的科学和应用研究、统计信息。文章采用了分析、综合、比较和概括等多种方法。本研究的主要假设是,通过对劳动力迁移计划及其后果的分析,可以揭示影响这一过程的关键因素及其对乌兹别克斯坦经济、劳动力市场、社会领域和公共生活其他方面的影响。我们认为,这样的分析将使我们能够制定有效的战略和政策来优化劳动力迁移,以确保国家社会经济的可持续发展。介绍主要材料。本研究采用混合方法,将劳动力迁移数据的定量分析与对移民及相关利益方的定性访谈相结合。通过了解劳动力迁移的动因和后果,本研究为政策制定者提供了有价值的见解,帮助他们设计有效的战略,最大限度地提高劳动力流动带来的益处,并最大限度地降低劳动力流动带来的挑战。本研究的独创性和现实意义在于以综合方法分析了乌兹别克斯坦的劳动力迁移计划及其社会经济后果,对劳动力迁移与国家发展之间的关系提出了新的见解,揭示了这一现象在乌兹别克斯坦背景下的特殊性。本文的实际意义在于,它可以作为制定乌兹别克斯坦劳动力迁移管理的有效战略和政策的基础。本研究的结论对处理移民和社会经济发展问题的政府和非政府组织很有帮助。研究结果表明,有必要制定支持移民的综合方案,也有必要改革乌兹别克斯坦的劳动力迁移管理制度,以确保国家的可持续发展,提高移民及其家庭的生活质量。
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引用次数: 0
АУДИТ ІННОВАЦІЙ В БУХГАЛТЕРСЬКОМУ ОБЛІКУ ТА ТЕХНОЛОГІЯХ УПРАВЛІННЯ 对会计和管理技术创新的审计
Pub Date : 2024-04-02 DOI: 10.32620/cher.2024.1.03
Марлен Турдубекович Кологонов
Formulation of the problem. Іnnovations introduced into accounting and management practices require adequate auditing to ensure their reliability and compliance with standards. However, existing approaches to the audit of innovations in accounting and management technologies may be insufficient or unadapted to modern requirements and realities of the market environment. The purpose of the study is to consider and analyze modern approaches to auditing innovations in accounting and the use of advanced management technologies to support innovation processes in enterprises. The object of the research is auditing methods and approaches used to assess the effectiveness and risks of innovative processes and products in accounting. Research methods: logical and meaningful method, methods of comparison, systematization, induction and deduction, analysis and synthesis, coefficient method. The main research hypothesis. The implementation of innovation audits in accounting and the use of advanced management technologies contributes to the improvement of the efficiency of management of innovation processes and ensures an increase in the competitiveness of the enterprise. Presenting main material. The article examines the formation and development of the market of business incubators in Kyrgyzstan. The types of services provided by business incubators were considered in detail, the structure of business incubators was characterized taking into account their types and types, the main industry markets in which they grow small innovative companies were described. An audit of articles on the dynamics of industry specialization of residents in business incubators and the main mechanism for placing residents in business incubators was conducted. Originality and practical significance. The study seeks to reveal the importance of the interaction between these two aspects and show how they can interact to support innovative processes and strategies in enterprises. By revealing methods and approaches to innovation audits and the use of advanced management technologies, this article provides practical recommendations for improving the efficiency of innovation project management, improving financial reporting and reducing risks. Conclusions and prospects for further research. The application of an integrated approach to the audit of innovations and the use of advanced management technologies can contribute to increasing the competitiveness and success of the enterprise in the conditions of constant changes in the market. The presence of proper innovation audit processes and the use of advanced management technologies is a necessary condition for achieving stable and successful development of the enterprise in the conditions of the modern economic environment.
问题的提出。引入会计和管理实践的创新需要适当的审计,以确保其可靠性和符合标准。然而,现有的会计和管理技术创新审计方法可能不够充分或不适应现代要求和市场环境的现实。本研究旨在考虑和分析审计会计创新的现代方法,以及使用先进管理技术来支持企业的创新过程。研究对象是用于评估会计创新流程和产品的有效性和风险的审计方法和途径。研究方法:逻辑意义法、比较法、系统化法、归纳与演绎法、分析与综合法、系数法。主要研究假设。在会计工作中实施创新审计和使用先进的管理技术有助于提高创新过程的管理效率,并确保提高企业的竞争力。介绍主要材料。文章探讨了吉尔吉斯斯坦企业孵化器市场的形成与发展。文章对企业孵化器提供的服务类型进行了详细研究,根据其类型和类型对企业孵化器的结构进行了描述,并介绍了企业孵化器培育小型创新公司的主要行业市场。对有关企业孵化器入驻者行业专业化动态和企业孵化器入驻者主要安置机制的文章进行了审核。原创性和现实意义。本研究旨在揭示这两个方面之间相互作用的重要性,并说明它们如何相互作用以支持企业的创新过程和战略。通过揭示创新审计的方法和途径以及先进管理技术的使用,本文为提高创新项目管理效率、改进财务报告和降低风险提供了实用建议。结论和进一步研究的前景。创新审计综合方法的应用和先进管理技术的使用有助于在市场不断变化的条件下提高企业的竞争力和成功率。在现代经济环境条件下,适当的创新审计流程和先进管理技术的使用是企业实现稳定和成功发展的必要条件。
{"title":"АУДИТ ІННОВАЦІЙ В БУХГАЛТЕРСЬКОМУ ОБЛІКУ ТА ТЕХНОЛОГІЯХ УПРАВЛІННЯ","authors":"Марлен Турдубекович Кологонов","doi":"10.32620/cher.2024.1.03","DOIUrl":"https://doi.org/10.32620/cher.2024.1.03","url":null,"abstract":"Formulation of the problem. Іnnovations introduced into accounting and management practices require adequate auditing to ensure their reliability and compliance with standards. However, existing approaches to the audit of innovations in accounting and management technologies may be insufficient or unadapted to modern requirements and realities of the market environment. The purpose of the study is to consider and analyze modern approaches to auditing innovations in accounting and the use of advanced management technologies to support innovation processes in enterprises. The object of the research is auditing methods and approaches used to assess the effectiveness and risks of innovative processes and products in accounting. Research methods: logical and meaningful method, methods of comparison, systematization, induction and deduction, analysis and synthesis, coefficient method. The main research hypothesis. The implementation of innovation audits in accounting and the use of advanced management technologies contributes to the improvement of the efficiency of management of innovation processes and ensures an increase in the competitiveness of the enterprise. Presenting main material. The article examines the formation and development of the market of business incubators in Kyrgyzstan. The types of services provided by business incubators were considered in detail, the structure of business incubators was characterized taking into account their types and types, the main industry markets in which they grow small innovative companies were described. An audit of articles on the dynamics of industry specialization of residents in business incubators and the main mechanism for placing residents in business incubators was conducted. Originality and practical significance. The study seeks to reveal the importance of the interaction between these two aspects and show how they can interact to support innovative processes and strategies in enterprises. By revealing methods and approaches to innovation audits and the use of advanced management technologies, this article provides practical recommendations for improving the efficiency of innovation project management, improving financial reporting and reducing risks. Conclusions and prospects for further research. The application of an integrated approach to the audit of innovations and the use of advanced management technologies can contribute to increasing the competitiveness and success of the enterprise in the conditions of constant changes in the market. The presence of proper innovation audit processes and the use of advanced management technologies is a necessary condition for achieving stable and successful development of the enterprise in the conditions of the modern economic environment.","PeriodicalId":268092,"journal":{"name":"TIME DESCRIPTION OF ECONOMIC REFORMS","volume":"39 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140752356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
МАРКЕТИНГОВІ ТЕХНОЛОГІЇ ФОРМУВАННЯ ІМІДЖУ ТА УКРІПЛЕННЯ БРЕНДУ ЗАКЛАДІВ ВИЩОЇ ОСВІТИ 塑造高等教育机构形象和加强其品牌的营销技术
Pub Date : 2024-04-02 DOI: 10.32620/cher.2024.1.12
І.М. Буднікевич, Данііл Анатолійович Бастраков
Formulation of the problem. The relevance of the article is determined by the role of special marketing technologies, which relate to various aspects of the functioning and development of higher education institutions, including communications, image, reputation and brand. The purpose of the article is to study the directions and features of the application of marketing technologies in the communication, image and brand policy of institutions of higher education, to develop recommendations for the use of marketing tools. The object of the study is the processes of applying marketing technologies and marketing tools by institutions of higher education. Research methods include desk research, theoretical generalization, system analysis, observation, synthesis, abstract-logical. The research hypothesis was formed in the direction of understanding marketing technologies (MarTech) as a set of knowledge, processes, specific methods, measures, operations and techniques, tools, programs, technical tools that allow higher education institutions to achieve marketing goals. Presenting main material. The authors emphasized that institutions of higher education use MarTech to organize, implement, coordinate, administer and evaluate the effectiveness of marketing campaigns, personalized experience, image formation, branding, and online and offline content creation. The application of educational technology (EdTech) marketing to create an engaging, inclusive, and personalized educational experience is considered. Several EdTech trends have been identified that are already creating value propositions for the learning of the future. Originality and practical importance are important. It was concluded that marketing technologies allow higher education institutions to form a successful competitive educational brand, build an attractive image, maintain a positive reputation, arouse the interest of the target audience and present the uniqueness of the university. The trends that higher education institutions should take into account when forming an image communication policy and branding are highlighted. Conclusions and prospects for further research. Marketing technologies and tools are considered, which, in the opinion of the author, will increase the recognition of the ZVO brand and promote the promotion of its individual specialties. It is recommended that institutions of higher education choose those marketing technologies that take into account the new conditions of competition, are based on non-standard approaches and creative ideas, are formed within the framework of a creative concept of marketing and correspond to the new generation of customers
问题的提出。文章的相关性由特殊营销技术的作用决定,这些技术涉及高等院校运作和发展的各个方面,包括传播、形象、声誉和品牌。文章的目的是研究营销技术在高等院校传播、形象和品牌政策中的应用方向和特点,为营销工具的使用提出建议。研究对象是高等院校应用营销技术和营销工具的过程。研究方法包括案头研究法、理论概括法、系统分析法、观察法、综合法、抽象逻辑法。研究假设的形成方向是将营销技术(MarTech)理解为使高等院校实现营销目标的一系列知识、流程、具体方法、措施、操作和技术、工具、程序、技术手段。介绍主要材料。作者强调,高等院校利用 MarTech 组织、实施、协调、管理和评估营销活动的效果、个性化体验、形象塑造、品牌建设以及在线和离线内容创建。作者考虑了如何应用教育技术(EdTech)营销来创造引人入胜、具有包容性和个性化的教育体验。已确定的几种教育技术趋势已经为未来的学习创造了价值主张。原创性和实用性非常重要。结论是,营销技术可以让高等教育机构形成一个成功的、具有竞争力的教育品牌,树立有吸引力的形象,保持良好的声誉,引起目标受众的兴趣,展示大学的独特性。强调了高等院校在制定形象传播政策和打造品牌时应考虑的趋势。结论和进一步研究的前景。考虑了营销技术和工具,作者认为这些技术和工具将提高 ZVO 品牌的知名度并促进其各专业的推广。建议高等院校选择那些考虑到新的竞争条件、基于非标准方法和创造性想法、在创造性营销概念框架内形成并符合新一代客户的营销技术。
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引用次数: 0
ФІНАНСОВЕ ПРОГНОЗУВАННЯ В АНТИКРИЗОВОМУ УПРАВЛІННІ ПІДПРИЄМСТВ 企业危机管理中的财务预测
Pub Date : 2024-04-02 DOI: 10.32620/cher.2024.1.04
Лідія Андріївна Костирко, Владислав Вікторович Конєв
Formulation of the problem. The article is devoted to the problem of financial forecasting as a tool of anti-crisis management. The purpose of the study is to develop the theoretical and methodological foundations of financial forecasting in anti-crisis management based on an integrated approach. The object of the study is financial forecasting in anti-crisis management of the enterprise. Methods used in the research: scientific knowledge, method of generalization, comparison, logical and meaningful, methods of induction and deduction, analysis. The research hypothesis consists in the assumption of the need to develop the theoretical and methodological foundations of financial forecasting in anti-crisis management based on a comprehensive approach, which involves the use of a flexible toolkit of diagnostics, analysis and forecasting, which provides an opportunity to identify the onset of the risk of crisis events and to form options for the development trends of enterprises and vectors of the anti-crisis strategy, taking into account changes in the economic environment. Presenting main material. The prerequisites, essence, subject field and fundamental characteristics of the conceptual provisions of financial forecasting in anti-crisis management are highlighted, which provides a holistic view of its organizational and methodological support based on a comprehensive approach. The methods of financial forecasting at the enterprise are systematized and the features of their scope of application, advantages and disadvantages, selection criteria are revealed. The expediency of using methods for diagnosing the bankruptcy of enterprises in conditions of instability is substantiated, and a list of critical indicators of the probability of bankruptcy of the enterprise is given. The sequence of the process of developing financial forecasts in the format of the balance sheet is proposed. Originality and practical significance are the recommendations regarding the proposed methodical approach to the development of financial forecasts in the format of a balance sheet model of itemized calculation of assets and liabilities, based on financial reporting data, which provides an opportunity to generate information to justify management decisions on the choice of an enterprise development strategy based on the criterion of value maximization. Conclusions. The implementation of recommendations for the development of theoretical and methodological provisions of financial forecasting in anti-crisis management based on an integrated approach provides a holistic view of the sequence of the forecasting process and the use of its tools to justify anti-crisis mechanisms aimed at finding reserves to ensure the continuity of business operations. The use of flexible financial forecasting tools allows to identify the onset and prospects of the risk of crisis events and to form options for the development trends of enterprises and vectors of anti-crisis strategy in conditions
问题的提出。本文专门讨论作为反危机管理工具的财务预测问题。研究的目的是以综合方法为基础,为反危机管理中的财务预测奠定理论和方法基础。研究对象是企业反危机管理中的财务预测。研究中使用的方法:科学知识、概括方法、比较方法、逻辑和意义方法、归纳和演绎方法、分析方法。研究假设包括假设需要在综合方法的基础上发展反危机管理中的财务预测的理论和方法基础,其中涉及使用诊断、分析和预测的灵活工具包,这为确定危机事件风险的发生提供了机会,并根据经济环境的变化形成企业发展趋势和反危机战略载体的选择方案。介绍主要材料。突出强调了反危机管理中财务预测概念性规定的前提、本质、主题领域和基本特征,从而在综合方法的基础上对其组织和方法支持提供了一个整体视角。系统阐述了企业财务预测的方法,并揭示了这些方法的适用范围、优缺点和选择标准。证实了在不稳定条件下使用企业破产诊断方法的适宜性,并给出了企业破产概率的关键指标清单。提出了以资产负债表格式编制财务预测的流程顺序。根据财务报告数据,以逐项计算资产和负债的资产负债表模型格式编制财务预测的方法建议具有独创性和实际意义,这为管理层根据价值最大化标准选择企业发展战略的决策提供了生成信息的机会。结论。在综合方法的基础上,实施关于制定反危机管理中财务预测的理论和方法规定的建 议,可以从整体上把握预测过程的顺序,并利用其工具证明旨在寻找储备金以确保企业经营 连续性的反危机机制的合理性。使用灵活的财务预测工具可以确定危机事件风险的开始和前景,并在经济环境变化不可预测的条件下形成企业发展趋势和反危机战略载体的选择方案。
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引用次数: 0
АНАЛІЗ ПЕРСПЕКТИВ ФУНКЦІОНУВАННЯ ПІДПРИЄМСТВ З ІНОЗЕМНИМИ ІНВЕСТИЦІЯМИ В УКРАЇНІ 乌克兰外商投资企业运行前景分析
Pub Date : 2024-04-02 DOI: 10.32620/cher.2024.1.05
Марина Сергіївна Татар, Роман Сергійович Юрлов
Formulation of the problem. The post-war recovery of Ukraine requires attracting foreign investment. Attracting foreign direct investments will make it possible to ensure capital investments, annual direct contributions to the economy, new jobs, exports, acquisition of new skills and technologies, innovativeness of economic sectors. The aim of the research is to analyze modern prospects for the development of the process of foreign investment and the functioning of enterprises with foreign investments in Ukraine. The оbject of the research is theoretical and practical approaches to the attraction of foreign investments and the functioning of enterprises with foreign investments in Ukraine. The methods of the research: logical method, method of comparison, methods of induction and deduction, analysis and synthesis, system analysis, correlation analysis. The hypothesis of the research. The volume of foreign investment is directly proportional to the volume of GDP, expenditure on education and labor force and inversely proportional to the income inequality level and unemployment level. The statement of basic materials. Correlation coefficients between the volume of foreign investment and the factors affecting this volume have been determined, which will allow influencing specific key indicators that most stimulate the inflow of foreign investment. The mechanism for attracting foreign investments is presented, covering strategic, intermediate and current goals, a list of forms, methods, objects and tools of influence. The practical significance of the research. The practical implementation of the proposed measures will make it possible to intensify the attraction of foreign investments in Ukrainian enterprises. Conclusions and perspectives of further research. The problem of attracting investments into the economy of Ukraine is related to the lack of motivation to invest, insufficient accumulation of resources by the main groups of investors, a wide outflow of capital abroad, etc. Unfavorable investment climate caused by military actions, occupation of territories and destruction of infrastructure, migration of experienced specialists abroad, extremely unstable economic situation in the country, slowdown of economic reforms, high level of corporate taxation, instability of legislation, corruption, low purchasing power of the population, low predictability of junctures of commodity and raw material markets, significant price fluctuations; imperfection of ownership and shareholding relations, becomes the main obstacle in attracting investments. However, there are undoubtedly attractive factors for investing in Ukraine's economy, including the attractive geographical position determined by the country's location in the center of Europe at the crossroads of trade routes, the presence of an educated workforce, as Ukraine has a very high intellectual and professional level of manufacturers. Also, labor is cheap. Ukraine has favorable conditions for the int
问题的提出。乌克兰的战后恢复需要吸引外国投资。吸引外国直接投资将确保资本投资、每年对经济的直接贡献、新的工作岗位、出口、获得新技能和技术、经济部门的创新性。研究的目的是分析外国投资进程的现代发展前景以及在乌克兰的外国投资企业的运作情况。研究对象是乌克兰吸引外资和外资企业运作的理论和实践方法。研究方法:逻辑方法、比较方法、归纳和演绎方法、分析和综合方法、系统分析、相关分析。研究假设外国投资额与国内生产总值、教育支出和劳动力成正比,与收入不平等程度和失业率成反比。基本材料说明。确定了外国投资额与影响该投资额的因素之间的相关系数,从而可以影响最能刺激外国投资流入的具体关键指标。介绍了吸引外资的机制,包括战略目标、中期目标和当前目标,以及影响的形式、方法、对象和工具清单。研究的实际意义。建议措施的实际执行将使乌克兰企业加强吸引外资成为可能。结论和进一步研究的前景。乌克兰经济吸引投资的问题与缺乏投资动力、主要投资者群体资源积累不足、资本大量外流等有关。军事行动、占领领土和破坏基础设施、有经验的专家移居国外、国内经济形势极不稳定、经济改革放缓、企业税率高、立法不稳定、腐败、居民购买力低、商品和原材料市场的可预测性低、价格波动大、所有权和股权关系不完善等因素造成的不利投资环境成为吸引投资的主要障碍。然而,毫无疑问,乌克兰经济也有吸引投资的因素,其中包括:乌克兰位于欧洲中心,地处贸易路线的十字路口,地理位置极具吸引力;乌克兰拥有受过良好教育的劳动力,因为乌克兰的制造商具有极高的知识和专业水平。此外,劳动力价格低廉。乌克兰拥有引进高科技的有利条件,这得益于高智力水平的表演者的存在。此外,相对便宜的原材料和能源资源也有助于降低制成品的成本。研究结果表明,外国直接投资额与国家国内生产总值水平之间存在高度相关性(相关系数为 0.82),而且两者之间存在直接的相互依存关系,这意味着随着国内生产总值的增长,外国投资额也会增加,这是合乎逻辑的,因为随着国内生产总值的增长,国家对外国投资者的投资吸引力也会增加。外国投资额与该国劳动力供应量之间的高度相关性(相关系数为 0.79)意味着劳动力(包括熟练劳动力)供应量对投资者极为重要(外国直接投资与该国国家教育支出之间的相互依存关系也证明了这一点),因为雇用员工的难易程度及其生产率取决于此。
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TIME DESCRIPTION OF ECONOMIC REFORMS
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