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RESPON PERTUMBUHAN BIBIT KELOR (Moringa oleifera L.) TERHADAP KONSENTRASI DAN LAMA PERENDAMAN AIR KELAPA 球果球果对球果的生长有反应。对浓缩和持续浸泡的椰子汁的影响
Pub Date : 2023-06-04 DOI: 10.31602/zmip.v48i2.9669
Karno Karno, Sundari Sundari, Eka Rahmawati, Candra Catur Nugroho, Junita Erika Oktaviana
Penelitian ini bertujuan untuk mengetahui respon pertumbuhan bibit kelor terhadap konsentrasi dan lama perendaman air kelapa serta interaksinya. Penelitian ini disusun dalam Rancangan Acak Kelompok (RAK) dengan pola faktorial yang terdiri atas 2 faktor dan diulang sebanyak 3 kali. Faktor pertama adalah konsentrasi air kelapa (K) yang terdiri atas 4 taraf yaitu k0 (kontrol), k1 (pemberian air kelapa konsentrasi 12,5%), k2 (pemberian air kelapa konsentrasi 25%), k3 (pemberian air kelapa konsentrasi 37,5%). Faktor kedua adalah lama perendaman air kelapa (L) yang terdiri atas 3 taraf yaitu l1 (lama perendaman 12 jam), l2 (lama perendaman 24 jam), dan l3 (lama perendaman 36 jam). Hasil penelitian menunjukan bahwa konsentrasi dan lama perendaman air kelapa serta interaksinya berpengaruh tidak nyata terhadap semua parameter pengamatan. Rata-rata diameter batang tertinggi saat umur 40 hari setelah tanam diperoleh pada perlakuan k1 (12,5%) yaitu 2,02 ± 0,22 mm, l2 (24 jam) yaitu 1,95 ± 0,16 mm, dan kombinasi perlakuan k1l2 (12,5% dan 24 jam) yaitu 2,22 ± 0,31 mm. Sedangkan, diameter batang terendah saat umur 40 hari setelah tanam diperoleh pada perlakuan k2 (25%) yaitu 1,77 ± 0,07 mm, perlakuan l1 (12 jam) yaitu 1,83 ± 0,15 mm, dan interaksi perlakuan k0l3 (kontrol dan 36 jam) dan k2l3 (25% dan 36 jam) berturut-turut sebesar 1,68 ± 0,06 mm dan 1,68 ± 0,12 mm.
本研究旨在确定树苗对椰子汁浓度和浸水时间以及其相互作用的反应。该研究是在一个由2个因素组成的群体设计的随机设计中进行的,并重复了3次。第一个因素是k0(控制)、k1(椰子汁的浓度为12.5%)、k2(椰子汁的浓度为25%)、k3(椰子汁的浓度为37.5%)。第二个因素是椰水浸泡时间的3个层次,如l1(深12小时),l2小时(深24小时)和l3(深36小时)。研究结果表明,椰子汁的浓度和持续浸渍及其相互作用对所有观察参数都没有明显的影响。平均每天最高的树干直径40岁时种植的k1待遇(外交部)后即2.02±0,22毫米,l2(24小时)即1,95±0,16毫米,组合k1l2待遇和24小时(外交部)即2,22±0,31毫米。后40天的年龄最低,树干的直径则种植的k2(25%)待遇即1.77±0.07毫米,l1待遇(12小时),即1,83±0,15毫米,和控制互动k0l3待遇(36小时连续36小时)和k2l3(25%)的男性±0,06毫米和男性±0.12毫米。
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引用次数: 0
ANALISA PRODUKSI DAN PENDAPATAN USAHATANI GALUR/VARIETAS PADI DI LAHAN KERING DATARAN RENDAH DI KABUPATEN MERAUKE 对墨洛克郡低地水稻品种的产量和收入的分析
Pub Date : 2023-06-04 DOI: 10.31602/zmip.v48i2.10992
Fransiskus Palobo, B. Tiro, S. Tirajoh
Income has a close relationship with the level of production achieved, if production increases, income also tends to increase. In addition, the amount of farmers' income depends on the prevailing price level. High or low income is influenced by production and price levels. The aim is to analyze the production and income of rice farming lines/varieties in lowland land agroecosystems. The activity was carried out on the dry land of the IP2TP experimental garden in Merauke Regency. The demonstration plot starts from January to April 2020. The design of the activities used is farming analysis on the four (4) lines and three (3) rice varieties, namely the four new high-yielding lines (1) BP15886M-12D-SKI-5-2_1. (2) BP5478-1F-KN-19-1-2-KLT-2*-SKL-1*8. (3) CRS1291. (4) CRS850, the comparators were Inpago 11, Inpago 12 and Inpara 8. The R/C value for each treatment of the BP15886M-12D-SKI-5-2_1 line had an R/C value of 1.47 TIH 3.58. Line BP5478-1F-KN-19-1-2-KLT-2*-SKL-1*8 R/C value 1.40 TIH 3.75. CRS1291 line R/C value 1.37 TIH 3.84. CRS850 line R/C 1.43 TIH 3.67, Inpago 11 variety R/C 1.83 TIH 2.87, Inpago 12 variety R/C 2.07 TIH 2.54 and Inpara 8 variety R/C 1.70 TIH 3.09.
收入与达到的生产水平有密切的关系,如果生产增加,收入也趋于增加。此外,农民收入的多少取决于当时的价格水平。收入高低受生产和价格水平的影响。目的是分析低地农业生态系统中水稻种植品系/品种的产量和收入。该活动在Merauke Regency的IP2TP实验园的旱地上进行。示范区建设时间为2020年1月至4月。所采用的活动设计是对四(4)个品系和三(3)个水稻品种进行农作分析,即四个新的高产品系(1)BP15886M-12D-SKI-5-2_1。(2) BP5478-1F-KN-19-1-2-KLT-2 * -SKL-1 * 8。(3) CRS1291。(4) CRS850,比较物为Inpago 11、Inpago 12和Inpara 8。BP15886M-12D-SKI-5-2_1系各处理的R/C值为1.47 TIH 3.58。BP5478-1F-KN-19-1-2-KLT-2*-SKL-1*8 R/C值1.40 TIH 3.75。CRS1291线R/C值1.37 TIH 3.84。CRS850品种R/C 1.43 TIH 3.67, Inpago 11品种R/C 1.83 TIH 2.87, Inpago 12品种R/C 2.07 TIH 2.54和Inpago 8品种R/C 1.70 TIH 3.09。
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引用次数: 0
ANALISIS Ca, Mg, KTK DALAM KOMPOS DARI FESES KAMBING PERAH, JERAM, LIMBAH PAKAN HIJAUAN 分析了Ca, Mg, KTK从羊奶粪便,急流,饲料废料
Pub Date : 2023-01-21 DOI: 10.31602/zmip.v48i1.8677
Yuli Astuti Hidayati, D. Z. Badruzzaman, E. Marlina, Ellin Harlia
The research aimed to analyze the quality of compost (Ca, Mg, and CEC content) from various C/N ratios of dairy goat feces, forage waste, and straw. Experimental research methods, the design used a completely randomized design (CRD), using treatment C/N ratio 25 (T1), C/N ratio 30 (T2), and C/N ratio 35 (T3), done six times. The analysis results were tested with variance and Duncan’s test. The research results on the C/N ratio of dairy goat feces, rice straw, and forage waste affect the content of Ca, Mg, and CEC value of compost. For example, the highest content of Ca (19744.04 ± 1570.0 ppm) and Mg (8914.63 ± 670.18 ppm) was obtained in the treatment of C/N ratio 25 (T1), and the highest CEC value (133.61 ± 5.69 cmol/kg) was obtained in the treatment of the C/N ratio 35 (T3).
本研究旨在分析不同碳氮比的奶山羊粪便、饲料废弃物和秸秆堆肥的质量(Ca、Mg和CEC含量)。实验研究方法,设计采用完全随机设计(CRD),采用C/N比25 (T1)、C/N比30 (T2)和C/N比35 (T3)处理,共做6次。对分析结果进行方差检验和邓肯检验。研究结果表明,奶山羊粪便、稻草和饲草废弃物的碳氮比对堆肥中Ca、Mg含量和CEC值的影响。例如,Ca(19744.04±1570.0 ppm)和Mg(8914.63±670.18 ppm)含量在C/N比25 (T1)处理时最高,CEC值在C/N比35 (T3)处理时最高,为133.61±5.69 cmol/kg。
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引用次数: 0
PENGGUNAAN BERBAGAI KOMPOS KOTORAN TERNAK TERHADAP PERTUMBUHAN Pennisetum purpureum cv. Pakchong 使用各种粪便堆肥对腹股沟cv的生长产生影响。Pakchong
Pub Date : 2023-01-21 DOI: 10.31602/zmip.v48i1.9806
R. Dianita, Murdianingsih Murdianingsih, Mario Genesia, Abdur Rahman
Manure derived from cattle, chickens, and goats can be used as compost and has different nutrient content. The application of manure compost can improve soil’s physical, chemical, and biological properties and thus increase plant growth and productivity. The purpose of this study was to determine the effect of various manure compost (cow, chicken, and goat) on the growth of elephant grass cv Pakchong (Pennisetum purpureum cv. Pakchong). The design used was a completely randomized design with 4 treatments and 5 replications. The treatment is fertilizing using compost, namely P0= without compost, P1=cow manure compost, P2=chicken manure compost, and P3=goat manure compost. The observed variables were plant height, the number of leaves and tiller, and the dry weight of the leaves stem shoots and roots. The results showed that the use of manure compost had a significant effect (P<0.05) on increasing the growth of elephant grass cv. Pakchong. Chicken manure compost produces the best growth of elephant grass cv. Pakchong which is seen from the plant height, the number of leaves and tiller, and the dry weight of the leaves, stems, and shoots.
牛、鸡和山羊的粪便可以用作堆肥,它们具有不同的营养成分。施用粪肥堆肥可以改善土壤的物理、化学和生物特性,从而促进植物生长和生产力。本试验旨在研究不同肥料(牛、鸡、山羊)对象草生长的影响。Pakchong)。采用完全随机设计,4个处理,5个重复。处理为堆肥施肥,即P0=不堆肥,P1=牛粪堆肥,P2=鸡粪堆肥,P3=羊粪堆肥。观察变量为株高、叶数和分蘖数、叶、茎、芽和根的干重。结果表明:施用粪肥堆肥对提高象草cv有显著影响(P<0.05);Pakchong。鸡粪堆肥对象草的生长效果最好。Pakchong从植株的高度,叶片和分蘖的数量,以及叶片,茎和芽的干重来看。
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引用次数: 0
PENGARUH PERBANDINGAN DOSIS PUPUK KANDANG TERNAK AYAM DAN SAPI TERHADAP BIOMASSA JAGUNG DAN DINAMIKA KATION TANAH 比较鸡和牛的粪肥剂量对玉米的生物量和土壤加力的影响
Pub Date : 2023-01-21 DOI: 10.31602/zmip.v48i1.9238
Indriani Indriani, Muhammad Helmy Abdillah, Nadia Aprilia Putri, Muhammad Rasidi Said, Roby Roby, Amelia Santi
Soil nutrient deficiency is a problem aftermath of reduction caused by metals and leaching due to low soil organic matter and high input of synthetic chemical fertilizers. The decline in the corn harvest index is a decrease in soil fertility. Hence, local organic materials have urgently needed as a Ultisol ameliorant. This study aims to determine the right combination of chicken manure and cow manure to produce the best increase in plant height and increase the plant dry weight, soil pH, and CEC. The research has conducted at the Hasnur Polytechnic, South Kalimantan, from April 2022 to August 2022 and used a completely randomized design with 200 g of manure divided into three combinations of P0 (control), P1 (30% chicken manure versus 70% cow manure), P2 (50% chicken manure versus 50% cow manure), P3 (70% chicken manure versus 30% cow manure). The results showed that the P2 treatment increased plant height, dry weight, and optimal soil pH, while P3 showed significant soil CEC because chicken manure had varied and balanced nutrient content compared to cow manure.
土壤养分缺乏是由于土壤有机质含量低、合成化肥投入量大而导致的金属还原和淋溶的后果。玉米收获指数的下降是土壤肥力的下降。因此,迫切需要当地的有机材料作为Ultisol的改进剂。本研究旨在确定鸡粪和牛粪的最佳组合,以达到提高株高、提高植株干重、土壤pH和CEC的最佳效果。该研究于2022年4月至2022年8月在南加里曼丹的Hasnur理工学院进行,采用完全随机设计,将200克粪便分为P0(对照)、P1(30%鸡粪对70%牛粪)、P2(50%鸡粪对50%牛粪)、P3(70%鸡粪对30%牛粪)三种组合。结果表明:P2处理显著提高了植物株高、干重和土壤最适pH值,而P3处理显著提高了土壤CEC,这是由于鸡粪与牛粪相比具有多样性和平衡的养分含量。
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引用次数: 0
FARMERS' ADOPTION LEVEL OF CORN CULTIVATION TECHNOLOGY (Zea Mays L) IN THE SUB-DISTRICT OF LABUHANBATU DISTRICT ON THE INFLUENCE OF SOCIO-ECONOMIC ASPECTS LABUHANBATU区街道农民对玉米种植技术的采用水平对社会经济方面的影响
Pub Date : 2023-01-21 DOI: 10.31602/zmip.v48i1.9192
Ida Zulfida
Farmers are the people who use land (nature), labor, and capital to organize production in the agricultural field, whether for profit or not. Farming is a production organization.Corn (Zea mays L.) is one of the main commodities of legumes. It is a staple food in the United States because it is a good source of vegetable protein that helps diversify the food supply and ensures the nation's food security.Farmers are influenced by a variety of factors, including economic ones, such as capital control, the expectation of greater profits from farming, which will be chosen in comparison to other forms of farming. This is especially true when it comes to prioritizing optimal production results.The study was conducted in Sidorukun Village, Pangkatan District, Labuhanbatu Regency, with the goals of determining the level of farmer adoption of corn cultivation technology and the socioeconomic influence of farmers on corn cultivation technology.By using survey techniques, this study employs either quantitative or descriptive methods.According to the study's findings, the adoption rate of maize cultivation in Sidorukun village, Pangkatan District, Labuhanbatu Regency, is influenced by age, education level, duration of farming, and frequency of counseling. Additionally, corn cultivation did not adhere to all components of cultivation technology recommended by Field Agricultural Extension (PPL).
农民是使用土地(自然)、劳动力和资本在农业领域组织生产的人,无论是否为利润而生产。农业是一种生产组织。玉米(Zea mays L.)是豆科植物的主要商品之一。它是美国的主食,因为它是植物蛋白的良好来源,有助于使食物供应多样化,确保国家的粮食安全。农民受到各种因素的影响,包括经济因素,如资本控制,期望从农业中获得更大的利润,与其他形式的农业相比,农民会选择农业。在确定最佳生产结果的优先级时尤其如此。本研究在Labuhanbatu县Pangkatan区Sidorukun村进行,目的是确定农民对玉米种植技术的采用水平以及农民对玉米种植技术的社会经济影响。通过使用调查技术,本研究采用定量或描述性方法。根据研究结果,在Labuhanbatu县Pangkatan区Sidorukun村,玉米种植采用率受到年龄、教育水平、种植时间和咨询频率的影响。此外,玉米栽培并未完全遵循大田农业推广(PPL)推荐的栽培技术。
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引用次数: 0
IMPLEMENTASI KEBIJAKAN PENGEMBANGAN USAHATANI KAKAO (STUDI KASUS PT.MARS DESA TAROBOK KECAMATAN BAEBUNTA KABUPATEN LUWU UTARA)
Pub Date : 2023-01-21 DOI: 10.31602/zmip.v48i1.9154
Thalib Ruslan, Ratnawati Tahir, Akbar Akbar
The research objective is to identify policies related to the development of cocoa farming by PT. Mars and examine the implementation of cocoa farming development policies at PT. Mars. The technique of determining informants by purposive sampling. There were 10 informants, including the Head of the Agriculture Service, 1 person from the Baebunta District BPP, 1 person from the Field Coordinator of PT Mars, 6 cocoa farmers, and 1 member of the DPRD of North Luwu Regency. Technical analysis of data using qualitative analysis. The research results show that the policies made by the government and implemented by PT. Mars is, (1) conducting certification assistance, cocoa field schools, providing seeds to cocoa farmers, demonstration gardens, wet seed premiums, fertilizer assistance to farmers, (2) Implementation of policies made by the Government and implemented by PT. Mars, (3), The policies implemented by PT. Mars has had a significant impact on the growth of cocoa production and the income of cocoa farmers.
研究的目的是确定与玛氏可可种植发展相关的政策,并检查玛氏可可种植发展政策的实施情况。通过有目的的抽样来确定告密者的技术。举报人10人,包括农业服务处处长、白本塔区BPP 1人、PT Mars实地协调员1人、可可农户6人、北鲁武县DPRD 1人。采用定性分析对数据进行技术分析。研究结果表明,政府制定并由玛氏实施的政策为:(1)开展认证援助、可可田间学校、向可可农户提供种子、示范园、湿种子赠品、向农户提供肥料援助;(2)政府制定并由玛氏实施的政策的实施;(3)玛氏实施的政策对可可产量的增长和可可农户的收入产生了显著影响。
{"title":"IMPLEMENTASI KEBIJAKAN PENGEMBANGAN USAHATANI KAKAO (STUDI KASUS PT.MARS DESA TAROBOK KECAMATAN BAEBUNTA KABUPATEN LUWU UTARA)","authors":"Thalib Ruslan, Ratnawati Tahir, Akbar Akbar","doi":"10.31602/zmip.v48i1.9154","DOIUrl":"https://doi.org/10.31602/zmip.v48i1.9154","url":null,"abstract":"The research objective is to identify policies related to the development of cocoa farming by PT. Mars and examine the implementation of cocoa farming development policies at PT. Mars. The technique of determining informants by purposive sampling. There were 10 informants, including the Head of the Agriculture Service, 1 person from the Baebunta District BPP, 1 person from the Field Coordinator of PT Mars, 6 cocoa farmers, and 1 member of the DPRD of North Luwu Regency. Technical analysis of data using qualitative analysis. The research results show that the policies made by the government and implemented by PT. Mars is, (1) conducting certification assistance, cocoa field schools, providing seeds to cocoa farmers, demonstration gardens, wet seed premiums, fertilizer assistance to farmers, (2) Implementation of policies made by the Government and implemented by PT. Mars, (3), The policies implemented by PT. Mars has had a significant impact on the growth of cocoa production and the income of cocoa farmers.","PeriodicalId":273416,"journal":{"name":"ZIRAA'AH MAJALAH ILMIAH PERTANIAN","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116855560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENERAPAN MARKETING MIX DALAM PEMASARAN TELUR AYAM RAS DI KECAMATAN SANGATTA SELATAN (STUDI KASUS PADA PETERNAKAN PHILIPINES FARM)
Pub Date : 2023-01-21 DOI: 10.31602/zmip.v48i1.9439
Nursida Nursida, Muhammad Yazid Bustomi, M. Efendy
Sangatta Selatan Sub-District, East Kutai District was one of the potential areas for the development of laying hens.  The local farm that cultivates laying hens in this sub-district is Philipines Farm.  The sustainability of a business requires the ability to face the market.  Therefore, every businessman needs to implement the marketing mix. This study aims to determine the application of the marketing mix on marketing eggs of laying hens at the Philipines Farm in the South Sangatta Sub-District. This research was carried out in 2021 at the Philipines Farm by using a case study method. The results showed that the application of the marketing mix in marketing eggs of laying hens at the Philippines farm was good level with a value of 30. The application of the marketing mix in the aspect of place and price was a very good level, with scores of each 8 and 10. Based on these results, businessmen were expected to maintain the performance of instruments of place and price. Meanwhile, the implementation of product and promotion aspects was good enough level with scores of 7 and 5. The strategy could be used by improving the performance of the instrument in product and promotion aspects.
东库台区Sangatta Selatan街道是蛋鸡发展的潜在地区之一。在这个街道上养殖蛋鸡的当地农场是菲律宾农场。企业的可持续性需要面对市场的能力。因此,每个商人都需要实施营销组合。本研究旨在确定营销组合在南桑加塔街道菲律宾农场蛋鸡营销中的应用。该研究于2021年在菲律宾农场通过案例研究方法进行。结果表明,该营销组合在菲律宾农场蛋鸡营销中的应用水平较好,值为30。营销组合在地点和价格方面的应用是非常好的水平,得分分别为8分和10分。基于这些结果,商人被期望保持地点和价格工具的性能。同时,产品和促销方面的执行情况是足够好的水平,得分分别为7分和5分。该策略可以通过在产品和推广方面提高仪器的性能来使用。
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引用次数: 0
ANALISIS POTENSI EKONOMI DAN KELAYAKAN USAHA BUDIDAYA IKAN BANDENG (Chanos chanos) DESA TAMBUHA KECAMATAN WATUNOHU, KOLAKA UTARA
Pub Date : 2023-01-21 DOI: 10.31602/zmip.v48i1.9409
Syamsuri Syamsuri, Hasria Alang
Analysis of economic potential and business feasibility is intended so that the actors can avoid the risk of loss, one of which is in the milkfish cultivation business. Generally, milkfish cultivation in Indonesia is carried out in brackish or greedy water. One area that also does this cultivation is Tambuha Village. The purpose of this research is to see the economic potential and future of milkfish cultivation business in Tambuha Village. The research method is descriptive. The research variables are economic potential and business behavior. Data was collected randomly through observation and interviews with informants. Data analysis was carried out qualitatively to see the description of the cultivation business in the research location, and quantitatively to determine the economic potential and business feasibility. Economic potential analysis is carried out through revenue and income analysis, while business feasibility is analyzed using the operating profit (OP) formula, benefit cost ratio (BCR), payback period (PP), profitability, break-even point (BEP), return of investment (ROI). The results showed that the milkfish cultivation business in Tambuha Village has economic potential because it can be profitable. In addition, this business is also very feasible because it is based on the value of OP, BRC, PP, BEP and ROI.
分析经济潜力和业务可行性的目的是使参与者能够避免风险损失,其中之一是在遮目鱼养殖业务。一般来说,遮目鱼在印度尼西亚的养殖是在微咸或贪婪的水中进行的。坦布哈村也是这种种植方式的一个地区。本研究的目的是了解坦布哈村遮目鱼养殖业务的经济潜力和未来。研究方法是描述性的。研究变量为经济潜力和商业行为。通过观察和对举报人的访谈随机收集数据。进行定性数据分析,了解研究地点的养殖业务描述;进行定量数据分析,确定经济潜力和经营可行性。经济潜力分析是通过收入和收益分析来进行的,而商业可行性分析是通过营业利润(OP)公式、效益成本比(BCR)、投资回收期(PP)、盈利能力、盈亏平衡点(BEP)、投资回报率(ROI)来进行的。结果表明,坦布哈村遮目鱼养殖业务具有经济潜力,因为它可以盈利。此外,这项业务也是非常可行的,因为它是基于OP, BRC, PP, BEP和ROI的价值。
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引用次数: 0
HUBUNGAN ANTARA BAURAN PEMASARAN DENGAN MINAT KUNJUNGAN KEMBALI WISATAWAN DI AGROWISATA GUNUNGSARI KOPENG KABUPATEN SEMARANG 营销包与三宝垄农业旅游游客的回访的关系
Pub Date : 2023-01-21 DOI: 10.31602/zmip.v48i1.8935
Dio Nanda Naibaho, Bayu Nuswantara
Agrotourism is a tourist place that utilizes the beauty of natural resources. To increase the number of tourists, companies must highlight their advantages to give satisfaction to tourists. The purpose of the study was to determine the description and relationship of the marketing mix with interest in revisits at Agrotourism Gunungsari Kopeng. This study uses Rank Spearman correlation analysis through interviews using questionnaires of 50 tourists as respondents who were selected through the Non-Probability Sampling Technique. The results show that the interest in revisits is supported by the 4P marketing mix (price, product/service, promotion, place). The results of the correlation analysis of X1 and X2 have a strong and positive correlation rate. They have a significant correlation, while X3 and X4 have a relatively strong and positive correlation rate and havsubstantialcant correlation with interest in revisits (Y).
农业旅游是一种利用自然资源之美的旅游场所。为了增加游客数量,公司必须突出自己的优势,让游客满意。该研究的目的是确定营销组合的描述和关系,兴趣在农沙里科鹏旅游的回访。本研究采用Rank Spearman相关分析,采用非概率抽样法选取50名游客作为调查对象。研究结果显示,4P营销组合(价格、产品/服务、促销、地点)支持了游客的回访兴趣。相关分析结果表明,X1与X2具有较强的正相关率。它们具有显著的相关性,而X3和X4具有较强的正相关率,并且与重访兴趣(Y)有实质性的相关性。
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引用次数: 0
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