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Pengaruh Perceived Service Quality dan Switching Cost terhadap Customer Loyalty 感知服务质量和转换成本影响顾客忠诚度
Pub Date : 2019-09-18 DOI: 10.17509/jbme.v4i2.21375
Dhia Annisa Hidayaturrakhma, E. Tarmedi, L. Lisnawati
Abstract: This research aims to determine the Effect of Perceived Service Quality and Switching Cost on Customer Loyaly in the IM3 Ooredoo Users in Indonesia. This research is a descriptive verification research, using explanatory survey method by simple random sampling technique with 150 respondents and the data were analized by multiple regression analysis with the help of SPSS 24.0. The outcome of this study indicate that the concept of perceived service quality is fairly high category, the concept of switching cost is fairly high category, the concept of customer loyalty is fairly high category, and the customer loyalty is influenced by both perceived service quality and switching cost.Keywords: Perceived Service Quality; Switching Cost; Customer Loyalty 
摘要:本研究旨在探讨感知服务质量和转换成本对印尼IM3 oodoo用户忠诚度的影响。本研究为描述性验证性研究,采用简单随机抽样的解释性调查方法,对150名调查对象进行调查,数据采用SPSS 24.0软件进行多元回归分析。本研究结果表明,感知服务质量的概念是相当高的类别,转换成本的概念是相当高的类别,顾客忠诚的概念是相当高的类别,顾客忠诚同时受到感知服务质量和转换成本的影响。关键词:感知服务质量;转换成本;客户忠诚度
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引用次数: 0
Kompetensi Kewirausahaan dan Motivasi Kewirausahaan dalam Meningkatkan Kinerja Usaha 创业能力和创业动机提高企业绩效
Pub Date : 2019-09-18 DOI: 10.17509/jbme.v4i2.17316
Putri Purnamasari, Hari Mulyadi, E. Tarmedi
The purpose of the research is to find out the influence of entrepreneurship competence on business performance, the influence of entrepreneurshp motivation on business performance, and the influence of entrepreneurship competence and entrepreneurshp motivation on business performance. The object becomes the unit of analysis in this research is the Saung Angklung Udjo craftsman. The type of study is using verificative with the method is using an explanatory survey of 30 respondents. The results of this research found that the description of entrepreneurial competence in the high category, the description of entrepreneurial motivation in the strong category, description of business performance in the medium category. Based on the results of this study, it is suggested that entrepreneurial competence be improved, namely the dimensions of competence in managing business that need to be improved and deepened so that the performance of angklung craftsmen increases and can create higher business opportunities. In entrepreneurial motivation, Saung Angklung Udjo craftsmen in Bandung need to be improved in the need for affiliation, where craftsmen must be able to communicate better with coworkers and consumers.
研究的目的是找出创业能力对企业绩效的影响,创业动机对企业绩效的影响,以及创业能力和创业动机对企业绩效的影响。该对象成为本研究的分析单位是Saung Angklung Udjo工匠。研究的类型是使用验证的方法是使用30名受访者的解释性调查。本研究结果发现,创业能力的描述处于高类别,创业动机的描述处于强类别,经营绩效的描述处于中等类别。基于本研究的结果,建议创业能力的提升,即管理企业的能力维度需要提升和深化,以提高昂族工匠的绩效,创造更高的商业机会。在创业动机方面,万隆的Saung Angklung Udjo工匠需要提高对合作关系的需求,工匠必须能够更好地与同事和消费者沟通。
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引用次数: 4
Ekspektasi Pelanggan Media Sosial: Brand Engagement dalam Mempertahankan Customer Loyalty
Pub Date : 2019-09-18 DOI: 10.17509/jbme.v4i2.16777
R. Adzimaturrahmah, L. Wibowo, Lisnawati Lisnawati
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand engagement terhadap customer loyalty pada pengguna media sosial di Indonesia. Penelitian ini menggunakan pendekatan verifikatif dengan teknik analisis jalur, sampel yang digunakan sebanyak 106 responden. Hasil menunjukkan dari 5 dimensi brand engagement terdapat 3 dimensi berpengaruh terhadap customer loyalty yaitu curation, collaboration, interaction dan terdapat 2 dimensi tidak berpengaruh terhadap customer loyalty yaitu consumption, creation
这项研究的目的是确定品牌参与对印尼社交媒体用户忠实客户的影响。该研究采用了对路径分析技术的验证方法,其中多达106名受访者使用了样本。结果显示,五维的品牌engagement对消费者忠诚度的影响是准确、合作、interaction和二维对消费者的忠诚度没有影响
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引用次数: 2
DAMPAK LINGKUNGAN KERJA SOSIAL DAN INSENTIF PADA SEMANGAT KERJA KARYAWAN INDUSTRI PARIWISATA 社会工作环境的影响和激励对旅游业员工工作热情的影响
Pub Date : 2019-06-01 DOI: 10.17509/STRATEGIC.V18I2.17593
Muhammad Rizal Nugroho, Syamsul Hadi Senen, E. Tarmedi
Tujuan penelitian - Tujuan dari makalah ini adalah untuk mengetahui dampak lingkungan kerja sosial dan insentif pada semangat kerja karyawan industri pariwisata.Model/metode penelitian/pendekatan – Model penelitian ini memakai model cross- sectional. Penelitian ini menggunakan pendekatan deskriptif dan verifikatif dengan metode survei. Sebanyak 84 responden dipilih sebagai simple random sampling. Survei menggunakan instrumen penelitian berupa kuesioner untuk mengumpulkan data dari responden. Teknik analisis data yang digunakan dalam penelitian ini memakai regresi linier.Temuan penelitian – Terdapat hasil positif mengenai dampak lingkungan kerja sosial dan insentif pada semangat kerja karyawan industri pariwisata.Orisinalitas/Nilai – Penelitian ini mengangkat permasalahan bagaimana cara peningkatan semangat kerja karyawan melalui lingkungan kerja sosial dan insentif. Perbedaan penelitian ini dengan penelitian sebelumnya pada objek yang digunakan, variabel yang digunakan, mendukung teori serta referensi yang berbeda yang digunakan oleh peneliti sebelumnya.Kata kunci: Dampak lingkungan kerja, lingkungan kerja sosial, insentif, semangat kerja, industri pariwisata.Jenis Jurnal: Artikel Penelitian
本论文的目的是了解社会工作环境的影响,以及对旅游业员工工作热情的激励。研究模型/方法/方法——该研究采用跨分段模型。该研究采用与调查方法的描述性和验证性方法。84名受访者被选为简单的随机抽样者。调查使用问卷调查的研究工具来收集来自受访者的数据。本研究采用的数据分析技术采用了线性回归。研究结果——社会工作环境影响和旅游业员工工作热情激励的积极结果。创意/价值——这项研究强调了如何通过社会工作环境和激励来提高员工士气的问题。本研究与之前的研究对象、使用的变量、支持前研究人员使用的不同理论和参考资料的差异。关键词:工作环境、社会工作环境、激励、工作热情、旅游业的影响。期刊类型:研究文章
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引用次数: 0
MENINGKATKAN MINAT WIRAUSAHA SISWA SMK UNTUK MENGURANGI KEMISKINAN DENGAN PERCEIVED DESIRABILITY DAN FEASIBILITY
Pub Date : 2019-05-30 DOI: 10.17509/STRATEGIC.V17I2.17540
Gallant Asunka, Bambang Widjajanta, Lisnawati Lisnawati
Tujuan - Seberapa besar pengaruh perceived desirability dan feasibility terhadap minat berwirausaha siswa SMK.Desain/metodologi/Pendekatan - Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dengan jumlah sampel sebanyak 100 siswa. Teknik analisa data yang digunakan adalah regresi linear berganda.Temuan - Dari penelitian terhadap pengujian hipotesis dapat diketahui bahwa perceived desirability dan feasibility memiliki pengaruh yang positif/katergori besar, baik terhadap minat berwirausaha siswa SMK..Orisinalitas – Perbedaan ditemukan dalam objek penelitian, periode penelitian, alat ukur dan hasil penelitian. Penulis juga menambahkan teori dari jurnal asing dan buku asing Kata kunci: perceived desirability, perceived feasibility, minat berwirausaha, rendahnya minat berwirausaha, pengangguran SMK.Tipe artikel: Reseach Paper
其目的是关于被接受的愿望和愿望对SMK学生的创业利益有多大的影响。设计/方法/方法-采用的研究类型为描述性,验证性,样本多达100名学生。所使用的数据分析技术是线性的多元回归。从对假设测试的研究中发现,感知期望和feasibility对学生SMK的创新性、创新性——在研究对象、研究周期、测量工具和研究结果中发现差异。作者还增加了外国杂志和外国书籍的理论关键字:感知期望、感知能力、创业感、创业低、失业职业。论文类型:家庭论文
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引用次数: 2
Lingkungan Kewirausahaan dalam Motivasi Berwirausaha 创业精神的创业环境
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.16194
R. A. Tammie, B. Nuryanti, R. D. H. Utama
ABSTRACTThis study aims to determine the effect of entrepreneurial environment to entrepreneurial motivation. This research uses descriptive approach with explanatory survey method. The student  analysis unit is 167  people . Data collection using questionnaire. The analysis technique used is verifikative technique by using frequency distribution. The result showed that entrepreneurial environment enough effected on entrepreneurial motivation. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study Keywords: entrepreneurial envriontmen; entrepreneurial motivation ABSTRAKPenelitian ini bertujuan untuk mengetahui seberapa besar pengaruh lingkungan kewirausahaan terhadap motivasi berwirausaha. Penelitian ini menggunakan pendekatan verifikatif dengan metode explanatory survey. Unit analisis siswa sebanyak 167 orang. Pengumpulan data dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah teknik verifikatif dengan menggunakan distribusi frekuensi. Hasil penelitian menunjukan lingkungan kewirausahaan memiliki pengaruh cukup terhadap motivasi berwirausaha.
摘要本研究旨在探讨创业环境对创业动机的影响。本研究采用描述性研究与解释性调查相结合的方法。学生分析小组有167人。使用问卷收集数据。所采用的分析技术是利用频率分布的验证技术。结果表明,创业环境对创业动机有足够的影响。本研究的差异在于对象研究、时间研究、测量工具研究、文献研究、理论研究和研究结果。关键词:创业环境;创业动机摘要:创业动机是一种创业动机,是一种创业动机。Penelitian ini menggunakan pendekatan验证邓根方法解释性调查。单位分析siswa sebanyak 167橙色。彭普兰数据登根,孟古纳坎。技术分析杨地古那坎、阿达拉、技术验证、登甘、蒙古那坎分布频率。Hasil penelitian menunjukan lingkungan kewirusahaan memoriliki pengaruh cuup terhadap motivasi berwirusaha。
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引用次数: 0
Analisis Kondisi Lingkungan Kerja dalam Meningkatkan Employee Engagement pada Karyawan Bagian Produksi Industri Manufaktur di Cimahi 分析工作环境条件,以改善西玛希生产制造业雇员的雇佣关系
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.21986
Riki Gunawan, Syamsul Hadi Senen, E. Tarmedi
Employee engagement is one of the main issues in human resources management and organizations, because it is considered as a major factor in measuring the strength of a company. Issues regarding employee engagement occur in various industries, including manufacturing. It's like what happened to PT. Pola Manunggal Sejati Cimahi, low indicator of employee engagement can be seen from high employee turnover, increased absence, and production targets that have decreased every year, so that the resulting production especially in the year 2016-2018 did not achieve the targets set by the company. This research uses descriptive and verification method, with explanatory survey method. The sampling technique used is probability sampling using the simple random sampling which amounted to 81 people. Data analysis technique used is simple linear regression with program tools SPSS (Statistical Product for Service Solution) 25.0 for Windows. The results of this study indicate that the description of the work environment in good category, description of the employee engagement in high category, and the employee engagement is affected by the work environment. So that the work environment should be considered in support of improving employee engagement.
员工敬业度是人力资源管理和组织中的主要问题之一,因为它被认为是衡量公司实力的主要因素。关于员工敬业度的问题发生在各个行业,包括制造业。就像PT. Pola Manunggal Sejati Cimahi一样,员工离职率高,缺勤率增加,生产目标逐年下降,导致生产特别是2016-2018年的生产没有达到公司设定的目标,员工敬业度指标低。本研究采用描述性和验证性的方法,采用解释性调查法。使用的抽样技术是概率抽样,采用简单随机抽样,共81人。使用的数据分析技术是简单的线性回归与程序工具SPSS(统计产品服务解决方案)25.0 for Windows。本研究结果表明,工作环境描述为良好类别,员工敬业度描述为高类别,员工敬业度受工作环境的影响。因此,工作环境应该考虑支持提高员工敬业度。
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引用次数: 0
Studi Persepsi Meningkatkan Kinerja Pegawai dengan Employee Engagement dan Iklim Organisasi 感知研究通过组织的不断接触和气候来提高员工的绩效
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.16270
Tania Lustanti, Syamsul Hadi Senen, Masharyono Masharyono
Abstract: The success of achieving organizational goals is largely determined by the roles and responsibilities of employees in it. Employees are required to be able to support and be involved in every activity to achieve goals in the organization. The inability of employees to do work optimally will cause problems in employee performance. Employee performance can affect an organizational performance which has an impact on the realization of the organizational goal. This article provides a numerical study of 1) the effect of employee engagement on performance, and 2) the effect of organizational climate on performance. This research employed verificative study through an explanatory survey using sampling amounting to 84 employees in public organization as respondents through questionnaires. The data were analyzed by using multiple linear regression technique through Statistical Product for Service Solutions (SPSS) 24.0 for windows. The results of the research indicate that the 1) employee engagement has an effect on performance by 49% or in the moderate category, 2) organizational climate has an effect on performance by 76,6% or in the strong category. This result indicated that higher employee engagement will be higher performance, as well as the organizational climate, the better the climate in the organization will be the higher employee performance and vice versa. 
摘要:组织目标的成功实现在很大程度上取决于员工在组织中的角色和职责。员工被要求能够支持和参与每一项活动,以实现组织的目标。员工无法以最佳状态完成工作将导致员工绩效出现问题。员工绩效会影响组织绩效,进而影响组织目标的实现。本文提供了一个数值研究1)员工敬业度对绩效的影响,以及2)组织气氛对绩效的影响。本研究采用解释性调查的方法,通过问卷调查的方式对84名公共组织员工进行抽样调查。采用SPSS 24.0软件对数据进行多元线性回归分析。研究结果表明,1)员工敬业度对绩效的影响为49%或处于中等类别,2)组织氛围对绩效的影响为76.6%或处于强类别。这一结果表明,员工敬业度越高,员工绩效越高,组织氛围越好,员工绩效越高,反之亦然。
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引用次数: 0
Bagaimana peran kepuasan dan stres kerja pada turnover intention karyawan? 员工满意度和工作压力的作用是什么?
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.16213
R. Ramadhan, Hari Mulyadi, E. Tarmedi
The purpose of the study was to determine the effect of job satisfaction on turnover intention, work stress on turnover intention, job satisfaction and work stress on turnover intention. The object that becomes the unit of analysis in this study is the employee of the production section in the textile industry. The type of research used is descriptive with the method used is explanatory survey with a sample of 107 respondents. The results of this study found that the effect of job satisfaction on turnover intention was included in the medium category. Job stress has an effect on employee turnover intention. Job satisfaction and work stress have an effect on the turnover intention of PT X textile industry employees. In this study it was found if the condition of job satisfaction is good, it will reduce the turnover rate of employee intention. In addition, if the work stress level is low, then the turnover of the intention of the textile industry employees will be low.
本研究的目的是确定工作满意度对离职倾向的影响,工作压力对离职倾向的影响,工作满意度和工作压力对离职倾向的影响。本研究的分析对象是纺织行业生产部门的员工。使用的研究类型是描述性的,使用的方法是解释性调查,样本为107名受访者。本研究结果发现,工作满意度对离职倾向的影响属于中等范畴。工作压力对员工离职倾向有影响。工作满意度和工作压力对PT X纺织行业员工的离职倾向有影响。本研究发现,如果工作满意度状况良好,会降低员工意向的流动率。此外,如果工作压力水平较低,那么纺织行业员工的离职意愿也会较低。
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引用次数: 1
Peran kepemimpinan transformasional dalam meningkatkan employee engagement dan dampaknya pada kinerja pegawai 转型领导人在改善员工参与和改善员工表现方面的作用
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.15880
Riska Afiani, A. Surachim, Masharyono Masharyono
The objectives of this research are to determine whether how much influence transformational leadership has on employee engagement and its implications for the performance of employees of public sector organizations. The design of this study was a cross-sectional method and used descriptive and verification type research methods. Data for this study were collected using a saturated sample with a total sample of 40 people. Analysis of this research data using simple linear regression with SPSS 24.0 for Windows computer software program (Statistical Product for Service Solution). The results of this study indicate that transformational leadership in public sector organizations is quite effective, employee engagement is in the high category and employee performance is in the high category. The current study found that the impact of effective transformational leadership can increase employee engagement and vice versa, if transformational leadership is not effective then employee engagement will not increase. This also happens to employee performance, if employee engagement is low it will result in low employee performance and conversely if employee engagement is high then the performance of employees will also increase.
本研究的目的是确定变革型领导对员工敬业度的影响程度及其对公共部门组织员工绩效的影响。本研究采用横断面法设计,采用描述性和验证型研究方法。这项研究的数据是用饱和样本收集的,总共有40人。本研究数据采用简单线性回归分析,采用SPSS 24.0 for Windows计算机软件程序(Statistical Product for Service Solution)。本研究结果表明,公共部门组织的变革型领导是相当有效的,员工敬业度高,员工绩效高。目前的研究发现,有效的变革型领导的影响可以增加员工的敬业度,反之亦然,如果变革型领导不有效,那么员工的敬业度就不会增加。这也发生在员工绩效上,如果员工敬业度低,就会导致员工绩效低,相反,如果员工敬业度高,那么员工的绩效也会提高。
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引用次数: 3
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Journal of Business Management Education (JBME)
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