This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier
{"title":"Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas","authors":"Nisaa Nursyabanniyah Wahyuddin, Ratih Hurriyati, Lisnawati Lisnawati","doi":"10.17509/jbme.v4i1.15989","DOIUrl":"https://doi.org/10.17509/jbme.v4i1.15989","url":null,"abstract":"This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126610372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-15DOI: 10.17509/jbme.v4i1.16362
Dian Agustina, Syamsul Hadi Senen, Masharyono Masharyono
The aim of the research is to find out the influence of work environment on job satisfaction, compensation on job satisfaction, and work environment and compensation on job satisfaction. The object which used as analysis unit in this research were employees of citizenry’s bank X. This research used verifivicative and explanatory survey as method. Data collection techniques is using questionnaires with 25 respondents as sample. The results of this research found that the influence of work environment on job satisfaction is in the strong category, compensation that affects employee job satisfaction is in the strong category, and work environment and compensation have a strong influence on employee job satisfaction of the citizenry’s bank X. However, this research found that if the condition of work environment is conducive, it will increase employee job satisfaction. On the other hand, if the implementation of compensation goes well, the employee job satisfaction will increase. Moreover, if the condition of work environment is conducive and implementation of compensation goes well, then the job satisfaction of employees citizenry’s bank X will increase
{"title":"Analisis kepuasan kerja karyawan bank penkreditan rakyat dilihat dari lingkungan kerja dan kompensasi","authors":"Dian Agustina, Syamsul Hadi Senen, Masharyono Masharyono","doi":"10.17509/jbme.v4i1.16362","DOIUrl":"https://doi.org/10.17509/jbme.v4i1.16362","url":null,"abstract":"The aim of the research is to find out the influence of work environment on job satisfaction, compensation on job satisfaction, and work environment and compensation on job satisfaction. The object which used as analysis unit in this research were employees of citizenry’s bank X. This research used verifivicative and explanatory survey as method. Data collection techniques is using questionnaires with 25 respondents as sample. The results of this research found that the influence of work environment on job satisfaction is in the strong category, compensation that affects employee job satisfaction is in the strong category, and work environment and compensation have a strong influence on employee job satisfaction of the citizenry’s bank X. However, this research found that if the condition of work environment is conducive, it will increase employee job satisfaction. On the other hand, if the implementation of compensation goes well, the employee job satisfaction will increase. Moreover, if the condition of work environment is conducive and implementation of compensation goes well, then the job satisfaction of employees citizenry’s bank X will increase","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117014666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-15DOI: 10.17509/jbme.v4i1.15999
Mochamad Ilyas Gia Septian, R. D. H. Utama, Ridwan Purnama
ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.
{"title":"Political Marketing Mix Mahasiswa Dalam Pilgub Jabar 2018","authors":"Mochamad Ilyas Gia Septian, R. D. H. Utama, Ridwan Purnama","doi":"10.17509/jbme.v4i1.15999","DOIUrl":"https://doi.org/10.17509/jbme.v4i1.15999","url":null,"abstract":"ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study. ","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116047716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-15DOI: 10.17509/jbme.v4i1.15887
Nilam Larassita, G. Razati, S. Sulastri
The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.
{"title":"Apakah perceived usefulness dapat meningkatkan continuance intention?","authors":"Nilam Larassita, G. Razati, S. Sulastri","doi":"10.17509/jbme.v4i1.15887","DOIUrl":"https://doi.org/10.17509/jbme.v4i1.15887","url":null,"abstract":"The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123616387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-11DOI: 10.17509/jbme.v3i2.14260
Nefertari Edisa, Syamsul Hadi Senen, Masharyono Masharyono
Purpose - The purpose of this research is to know the decription of job characteristics, job satisfaction and job performance.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 75 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that job characteristics in the category is appropriate with the score 86%, job satisfaction is in the high category with a score 85% and job performance is in high category with a score 87%.Originality/value - This research giving a basic for understanding job characteristics, job satisfaction and job performance issues on employee. The difference of this research with the previous research are on the object, variable, theory and references.
{"title":"ANALISIS KARAKTERISTIK PEKERJAAN, KEPUASAN KERJA DAN KINERJA KARYAWAN (STUDI KASUS PADA CV SAPUTRA JAYA CIMAHI)","authors":"Nefertari Edisa, Syamsul Hadi Senen, Masharyono Masharyono","doi":"10.17509/jbme.v3i2.14260","DOIUrl":"https://doi.org/10.17509/jbme.v3i2.14260","url":null,"abstract":"Purpose - The purpose of this research is to know the decription of job characteristics, job satisfaction and job performance.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 75 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that job characteristics in the category is appropriate with the score 86%, job satisfaction is in the high category with a score 85% and job performance is in high category with a score 87%.Originality/value - This research giving a basic for understanding job characteristics, job satisfaction and job performance issues on employee. The difference of this research with the previous research are on the object, variable, theory and references. ","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124632960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-11DOI: 10.17509/JBME.V3I3.14317
Pipin Nugrahanti, Heraeni Tanuatmodjo, I. Purnamasari
Purpose - The purpose of this research are to descript of capital adequacy, the descript of profitability, while the purpose of this study is to determine the description of perception capital adequacy to profitability in Islamic bank.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data of each Islamic Bank period 2012-2016 with analysis technique using simple linear regression. Sampling in this research use purposive sampling.Findings - The result showed that the capital adequacy level has a positive effect to profitability.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result.
{"title":"PENGARUH KECUKUPAN MODAL TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH","authors":"Pipin Nugrahanti, Heraeni Tanuatmodjo, I. Purnamasari","doi":"10.17509/JBME.V3I3.14317","DOIUrl":"https://doi.org/10.17509/JBME.V3I3.14317","url":null,"abstract":"Purpose - The purpose of this research are to descript of capital adequacy, the descript of profitability, while the purpose of this study is to determine the description of perception capital adequacy to profitability in Islamic bank.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data of each Islamic Bank period 2012-2016 with analysis technique using simple linear regression. Sampling in this research use purposive sampling.Findings - The result showed that the capital adequacy level has a positive effect to profitability.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124047959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-11DOI: 10.17509/JBME.V3I3.14319
Nurfitriani Nurfitriani, L. Wibowo, B. Widjajanta
Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category. Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
{"title":"GAMBARAN BRAND EXPERIENCE DAN CUSTOMER-BASED BRAND EQUITY PADA SITUS WEDDING MARKETPLACE BRIDESTORY DI INDONESIA INDONESIA","authors":"Nurfitriani Nurfitriani, L. Wibowo, B. Widjajanta","doi":"10.17509/JBME.V3I3.14319","DOIUrl":"https://doi.org/10.17509/JBME.V3I3.14319","url":null,"abstract":"Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category. Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132398867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-11DOI: 10.17509/jbme.v3i3.14315
Sunan Purwa Aji, Hari Mulyadi, Bambang Widjajanta
Objective - to know the description of entrepreneurial skills to business success.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses verifikatif approach with explanatory survey method. A total of 34 respondents as samples using saturated samples. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - Entrepreneurial skills have a significant effect on business success.Originality - differences are found in independent variables, research objects and methods, population and sample research, research periods, measurement tools and research results, as well as sources of foreign theories and journals and books.
{"title":"KETERAMPILAN WIRAUSAHA UNTUK KEBERHASILAN USAHA","authors":"Sunan Purwa Aji, Hari Mulyadi, Bambang Widjajanta","doi":"10.17509/jbme.v3i3.14315","DOIUrl":"https://doi.org/10.17509/jbme.v3i3.14315","url":null,"abstract":"Objective - to know the description of entrepreneurial skills to business success.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses verifikatif approach with explanatory survey method. A total of 34 respondents as samples using saturated samples. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - Entrepreneurial skills have a significant effect on business success.Originality - differences are found in independent variables, research objects and methods, population and sample research, research periods, measurement tools and research results, as well as sources of foreign theories and journals and books.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126817851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-11DOI: 10.17509/jbme.v3i3.14296
Nasrul Kamal, S. Sumiyati, Ridwan Purnama
Purpose - The purpose of this study is to see the description of work environment, work communication and moraleDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the conducive category, wprk communication in the good category, and morale in the high category. Originality/value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.
{"title":"GAMBARAN LINGKUNGAN KERJA, KOMUNIKASI KERJA DAN SEMANGAT KERJA PERAWAT RUMAH SAKIT UMUM PARU Dr. H.A. ROTINSULU BANDUNG","authors":"Nasrul Kamal, S. Sumiyati, Ridwan Purnama","doi":"10.17509/jbme.v3i3.14296","DOIUrl":"https://doi.org/10.17509/jbme.v3i3.14296","url":null,"abstract":"Purpose - The purpose of this study is to see the description of work environment, work communication and moraleDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the conducive category, wprk communication in the good category, and morale in the high category. Originality/value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132042553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-11DOI: 10.17509/jbme.v3i2.14263
Prisila Destiana, A. Surachim, S. Sulastri
Purpose - The purpose of this research are to descript of market value, the descript of stock return, while the purpose of this study is to determine the description of perception market value to return saham in subsector advertising printing media.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data of each subsector advertising printing media with analysis technique using multiple linear regression. Sampling in this research use purposive sampling.Findings - The results of this research indicate that market value measured by Price Earning Ratio (PER) and Price to Book Value (PBV) has significance to return saham. The result showed that the market value has a positive effect return saham.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result, as well as foreign theory and journal source and foreign book and research result.
{"title":"GAMBARAN NILAI PASAR TERHADAP RETURN SAHAM PADA PERUSAHAAN SUBSEKTOR ADVERTISING PRINTING MEDIA YANG TERDAFTAR DI BEI PERIODE 2010-2016","authors":"Prisila Destiana, A. Surachim, S. Sulastri","doi":"10.17509/jbme.v3i2.14263","DOIUrl":"https://doi.org/10.17509/jbme.v3i2.14263","url":null,"abstract":"Purpose - The purpose of this research are to descript of market value, the descript of stock return, while the purpose of this study is to determine the description of perception market value to return saham in subsector advertising printing media.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data of each subsector advertising printing media with analysis technique using multiple linear regression. Sampling in this research use purposive sampling.Findings - The results of this research indicate that market value measured by Price Earning Ratio (PER) and Price to Book Value (PBV) has significance to return saham. The result showed that the market value has a positive effect return saham.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result, as well as foreign theory and journal source and foreign book and research result.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"1999 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133029870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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