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Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas 付费电视的顾客在印度尼西亚:挑战保持忠诚的移动障碍
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.15989
Nisaa Nursyabanniyah Wahyuddin, Ratih Hurriyati, Lisnawati Lisnawati
This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier
本研究旨在描述印尼付费电视的转换障碍和客户忠诚度。本研究采用描述性研究方法和解释性调查法。付费电视客户的分析单位是108名受访者。使用问卷收集数据。数据分析技术是使用简单的线性回归与SPSS 24.0的Windows程序工具。根据研究结果可知,转换障碍对高影响类别的顾客忠诚度有部分影响。本研究的不同之处在于研究对象、研究时间、测量工具、使用的文献、使用的理论和研究结果。关键词:顾客忠诚;付费电视;转换障碍
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引用次数: 4
Analisis kepuasan kerja karyawan bank penkreditan rakyat dilihat dari lingkungan kerja dan kompensasi 对银行员工满意度的分析来自工作环境和薪酬
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.16362
Dian Agustina, Syamsul Hadi Senen, Masharyono Masharyono
The aim of the research is to find out the influence of work environment on job satisfaction, compensation on job satisfaction, and work environment and compensation on job satisfaction. The object which used as analysis unit in this research were employees of citizenry’s bank X. This research used verifivicative and explanatory survey as method. Data collection techniques is using questionnaires with 25 respondents as sample. The results of this research found that the influence of work environment on  job satisfaction is in the strong category, compensation that affects employee job satisfaction is in the strong category, and work environment and compensation have a strong influence on employee job satisfaction of the citizenry’s bank X. However, this research found that if the condition of work environment is conducive, it will increase employee job satisfaction. On the other hand, if the implementation of compensation goes well, the employee job satisfaction will increase. Moreover, if the condition of work environment is conducive and implementation of compensation goes well, then the job satisfaction of employees citizenry’s bank X will increase
研究的目的是找出工作环境对工作满意度的影响,薪酬对工作满意度的影响,以及工作环境和薪酬对工作满意度的影响。本研究以市民x银行的员工为分析单位,采用验证性和解释性的调查方法。数据收集技术是采用25份问卷作为样本。本研究结果发现,工作环境对工作满意度的影响为强类,薪酬对员工工作满意度的影响为强类,工作环境和薪酬对公民x银行员工工作满意度的影响为强类,但本研究发现,如果工作环境条件有利,则会提高员工的工作满意度。另一方面,如果薪酬的实施顺利,员工的工作满意度也会提高。此外,如果工作环境条件有利,薪酬执行顺利,那么员工公民的银行X的工作满意度会增加
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引用次数: 0
Political Marketing Mix Mahasiswa Dalam Pilgub Jabar 2018
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.15999
Mochamad Ilyas Gia Septian, R. D. H. Utama, Ridwan Purnama
ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study. 
摘要:本研究旨在描述印尼教育大学学生在2018年选举西爪哇省省长和副省长的政治营销组合和决策。本研究采用描述性研究方法和解释性调查法。分析单位为2013-2017届UPI本科生,共106人。数据收集是通过问卷调查完成的。使用的分析技术是使用频率分布的描述性技术。本研究的研究结果表明,政治营销组合的图景处于一个相当好的类别,选择决策的图景处于一个相当好的类别,政治营销组合对选择决策有显著的影响,影响程度相当高,达到62%。本研究的不同之处在于研究对象、研究时间、测量工具、使用的文献、使用的理论和研究结果。
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引用次数: 0
Apakah perceived usefulness dapat meningkatkan continuance intention? Apakah感知有用性dapat meningkatkan延续意图?
Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.15887
Nilam Larassita, G. Razati, S. Sulastri
The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.
本研究的目的在于了解认知有用性与持续意愿的关系。本研究采用横断面法设计。本研究采用描述性研究与解释性调查相结合的方法。采用概率抽样法,选取145名被调查者。问卷调查是一种研究工具,从受访者收集数据。使用的分析技术是使用频率分布的描述技术。根据本研究的结果采用描述性分析,获得了感知有用性结果在一个良好的类别,和足够好的类别为延续意图。本研究的不同之处在于研究对象、研究时间、测量工具、使用的文献、使用的理论和研究结果。
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引用次数: 0
ANALISIS KARAKTERISTIK PEKERJAAN, KEPUASAN KERJA DAN KINERJA KARYAWAN (STUDI KASUS PADA CV SAPUTRA JAYA CIMAHI) 分析工作特征、工作满意度和工作表现(ccv saanak JAYA CIMAHI案例研究)
Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i2.14260
Nefertari Edisa, Syamsul Hadi Senen, Masharyono Masharyono
Purpose - The purpose of this research is to know the decription of job characteristics, job satisfaction and job performance.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 75 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that job characteristics in the category is appropriate with the score 86%, job satisfaction is in the high category with a score 85% and job performance is in high category with a score 87%.Originality/value - This research giving a basic for understanding job characteristics, job satisfaction and job performance issues on employee. The difference of this research with the previous research are on the object, variable, theory and references. 
目的-本研究的目的是了解工作特征、工作满意度和工作绩效的描述。设计/方法论/方法-研究设计是横断面的。本研究采用描述性研究与解释性调查相结合的方法。分析部门有75名员工。数据收集采用问卷调查法。使用的分析技术是描述技术,使用频率分布。发现——根据研究结果,得到的结果是工作特征在类别中是合适的,得分为86%,工作满意度在高类别中,得分为85%,工作绩效在高类别中,得分为87%。独创性/价值——这项研究为理解员工的工作特征、工作满意度和工作绩效问题提供了基础。本研究与以往研究的不同之处在于研究对象、变量、理论和参考。
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引用次数: 0
PENGARUH KECUKUPAN MODAL TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH 资本补助对伊斯兰公共银行盈利能力的影响
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I3.14317
Pipin Nugrahanti, Heraeni Tanuatmodjo, I. Purnamasari
Purpose - The purpose of this research are to descript of capital adequacy, the descript of profitability, while the purpose of this study is to determine the description of perception capital adequacy to profitability in Islamic bank.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data  of each Islamic Bank period 2012-2016 with analysis technique using simple linear regression. Sampling in this research use purposive sampling.Findings - The result showed that the capital adequacy level has a positive effect to profitability.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result.
目的-本研究的目的是描述资本充足率,描述盈利能力,而本研究的目的是确定伊斯兰银行感知资本充足率对盈利能力的描述。设计/方法论/方法-本研究采用描述性和验证性方法。使用的数据是伊斯兰银行2012-2016年期间的次要数据,使用简单的线性回归分析技术。本研究采用目的性抽样。结果表明,资本充足率水平对盈利能力有积极影响。独创性——本研究与以往研究的不同之处在于研究对象、研究人群和研究样本、研究周期、测量工具和研究结果。
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引用次数: 3
GAMBARAN BRAND EXPERIENCE DAN CUSTOMER-BASED BRAND EQUITY PADA SITUS WEDDING MARKETPLACE BRIDESTORY DI INDONESIA INDONESIA 甘巴兰品牌体验丹以客户为基础的品牌资产帕达地点婚礼市场新娘故事迪印度尼西亚印度尼西亚
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I3.14319
Nurfitriani Nurfitriani, L. Wibowo, B. Widjajanta
Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
目的:了解印尼婚礼网站Bridestory访问者的品牌体验水平和基于客户的品牌资产。设计/方法/方法-本研究的设计是横断面方法。本研究采用描述性研究与解释性调查相结合的方法。采用概率抽样法,选取135名调查对象。问卷调查是一种研究工具,从受访者收集数据。使用的分析技术是利用频率分布的描述技术。调查结果-结果显示,品牌体验处于良好类别,而以客户为基础的品牌资产处于足够好类别。原创性/价值-本研究的差异在于对象研究,时间研究,测量工具,使用的文献,使用的理论和研究结果
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引用次数: 1
KETERAMPILAN WIRAUSAHA UNTUK KEBERHASILAN USAHA 商业成功企业家的技能
Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i3.14315
Sunan Purwa Aji, Hari Mulyadi, Bambang Widjajanta
Objective - to know the description of entrepreneurial skills to business success.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses verifikatif approach with explanatory survey method. A total of 34 respondents as samples using saturated samples. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - Entrepreneurial skills have a significant effect on business success.Originality - differences are found in independent variables, research objects and methods, population and sample research, research periods, measurement tools and research results, as well as sources of foreign theories and journals and books.
目标-了解创业技能对商业成功的描述。设计/方法/方法-本研究在不到一年的时间内进行,研究设计采用横截面法。本研究采用验证法和解释性调查法。共有34个回答者作为样本,采用饱和样本。问卷调查作为一种研究工具,从受访者那里收集数据,使用的数据分析技术是简单线性回归。创业技能对商业成功有重要影响。独创性——在自变量、研究对象和方法、人口和样本研究、研究时期、测量工具和研究结果以及国外理论和期刊和书籍的来源等方面存在差异。
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引用次数: 14
GAMBARAN PENGARUH IMPLEMENTASI KNOWLEDGE MANAGEMENT TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN PENDAPATAN DAERAH KOTA BANDUNG
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I3.14316
Shenny Syafarina, Syamsul Hadi Senen, S. Sumiyati
Purpose - The purpose of this research is to know the decription the influence of knowledge management implementation toward employee performance in Bandung city revenue Management agency.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 74 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that knowledge managemnt in the category is good with a score 81,9% , and employee performence is in high category with a score 86%.Originality/value - This research giving a basic for understanding work dicipline, work culture and issues on organizatonal citizenship behavior. The difference of this research with the previous research are on the object, variable, theory and references.
目的-本研究的目的是了解万隆市收入管理机构实施知识管理对员工绩效影响的描述。设计/方法论/方法-研究设计是横断面的。本研究采用描述性研究与解释性调查相结合的方法。分析部门有74名员工。数据收集采用问卷调查法。使用的分析技术是描述技术,使用频率分布。发现-根据研究结果,得到的结果是,类别中的知识管理是好的,得分为81.9%,员工绩效是高的类别,得分为86%。原创性/价值——这项研究为理解工作纪律、工作文化和组织公民行为问题提供了基础。本研究与以往研究的不同之处在于研究对象、变量、理论和参考。
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引用次数: 0
GAMBARAN LEVERAGE DAN RETURN SAHAM PERUSAHAAN SUBSEKTOR SEMEN YANG TERDAFTAR DI BEI PERIODE 2012-2016 《杠杆时代》和2014年至2016年上市的水泥分水岭公司股票回报率
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I2.14213
Gilman Mughni, A. Surachim, E. Tarmedi
Purpose - The purpose of this study is to obtain an overview of leverage and stock return.Design / methodology / approach - The design of this study is time series design. This research uses descriptive approach with explanatory survey method. Sample in this research are income statement of cement subsector companies which listed on IDX 2012-2016 period. The analysis technique used is descriptive technique by using leverage and stock return calculation formulas.Findings - Based on the results of the study using descriptive analysis, the results indices that leverage of cement subsector companies which listed on IDX 2012-2016 period are decrease and stock return of cement subsector companies which listed on IDX 2012-2016 period are fluctuative.Originality / value - This research provides a basic for understanding issues of leverage and stock return. The difference of this research with the previous research is located on the object this research object are cement subsector companies which listed on IDX 2012-2016 period and using theory or reference different from previous researchers.
目的-本研究的目的是获得杠杆和股票回报的概述。设计/方法/方法-本研究的设计是时间序列设计。本研究采用描述性研究与解释性调查相结合的方法。本研究样本为2012-2016年在IDX上市的水泥细分行业公司的损益表。分析方法采用描述性分析方法,利用杠杆和股票收益计算公式。研究结果-基于描述性分析的研究结果,IDX 2012-2016年期间上市的水泥细分行业公司的杠杆率结果指标为下降,IDX 2012-2016年期间上市的水泥细分行业公司的股票收益呈波动。原创性/价值-本研究为理解杠杆和股票回报问题提供了基础。本研究与以往研究的不同之处在于,本研究的对象是2012-2016年期间在IDX上市的水泥细分行业公司,使用的理论或参考与以往研究不同。
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引用次数: 0
期刊
Journal of Business Management Education (JBME)
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