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GAMBARAN BRAND IDENTIFICATION DAN BRAND LOVES PADA PENGGUNA FORUM JUAL BELI KASKUS DI KOTA BANDUNG
Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i3.14293
Fajar Maulana, Lilie Wibowo, Bambang Widjajanta
Purpose - To find out the description of the level of brand identification and brand loves in kaskus buyer-seller forum user Bandung City. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 107 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand identification is in good enough category, while brand loves is in medium category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
目的-了解kaskus买卖双方论坛万隆市用户对品牌识别程度和品牌喜爱程度的描述。设计/方法/方法-本研究的设计是横断面方法。本研究采用描述性研究与解释性调查相结合的方法。采用概率抽样法,选取107名受访者。问卷调查是一种研究工具,从受访者收集数据。使用的分析技术是利用频率分布的描述技术。调查结果显示:品牌认同属于“尚可”范畴,而品牌喜爱属于“中等”范畴。原创性/价值-本研究的差异在于对象研究,时间研究,测量工具,使用的文献,使用的理论和研究结果
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引用次数: 0
GAMBARAN GAYA KEPEMIMPINAN, MOTIVASI KERJA SERTA KINERJA KARYAWAN CIPANAS INDAH HOTEL DI GARUT 概述了GARUT cihot美化酒店员工的领导风格、工作动机和工作表现
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I2.14215
Anita Permata Sari, Hari Mulyadi, E. Tarmedi
Purpose - This study aimed to gain a sense o1qf leadership style, gain a working motivation overview, and  overview of employee performanceDesign / methodology / approach - The method used is an Explanatory Survey with a sample size of 44 respondents. The data analysis technique used is multiple linear regression with spss 20.0 for windows programming tool.Findings- Research results show that leadership style is in the category of effective, work motivation is in the strong category and employee performance is in good category. Leadership style and work motivation have a positive influence on employee performanceOriginality / value - This study provides a basis for understanding the style of leadership and work motivation that affects employee performance. The difference of this research with previous research is located on the object of research that is Hotel Cipanas Indah company and use theory or reference different from previous researcher
目的-本研究旨在了解领导风格,获得工作动机概述,以及员工绩效概述设计/方法/方法-使用的方法是解释性调查,样本量为44名受访者。使用的数据分析技术是多元线性回归与spss 20.0 for windows编程工具。研究结果-研究结果显示,领导风格属于有效类别,工作动机属于强类别,员工绩效属于好类别。领导风格和工作动机对员工绩效有积极的影响原创性/价值-本研究为理解领导风格和工作动机对员工绩效的影响提供了基础。本研究与以往研究的不同之处在于研究对象为Hotel Cipanas Indah公司,使用的理论或参考与以往研究不同
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引用次数: 1
AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA PENGGUNA NISSAN DI FACEBOOK 售后服务丹重复购买意向帕达彭古纳日产迪脸书
Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i2.14264
M. Ubaidilah, A. Rahayu, D. H. Utama
Objective - The purpose of this study is to determine the effect of after sale service to repeat purchase intention nissan users on facebook. Design / methodology / approach - The design of this study is cross sectional. This research use explanatory survey method. A total of 51 respondents were selected using probability sampling in the form of Cluster random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis. Findings - Based on the results of research using analysis of verifikatif analysis, obtained the result that After sale service has a positive influence on repeat purchase intention with the influence of being. Originality / value -The difference of this research with previous research is located on the object of research that is Nissan User  on Facebook, with variables studied that is After Sale Service and Repeat Purchase Inention, and use theory or reference different from previous researcher.
目的-本研究的目的是确定售后服务对日产用户在facebook上重复购买意愿的影响。设计/方法/方法-本研究的设计是横断面的。本研究采用解释性调查法。采用整群随机抽样的方式,抽取51名调查对象。问卷调查是一种研究工具,从受访者收集数据。使用的分析技术是使用频率分布的描述技术和使用简单线性回归分析的验证技术。研究结果-基于研究结果,采用验证性分析的分析方法,得出售后服务对重复购买意愿具有正向影响的结果。原创性/价值-本研究与以往研究的不同之处在于研究对象是Facebook上的日产用户,研究的变量是售后服务和重复购买发明,使用理论或参考与以往的研究不同。
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引用次数: 0
PENGARUH KECERDASAN EMOSIONAL DAN KEPUASAN KERJA TERHADAP PERILAKU KEWARGAAN ORGANISASI PADA BADAN KEPEGAWAIAN DAERAH PROVINSI JAWA BARAT DI BANDUNG 工作场所的智力和工作满足感对西爪哇省人事部组织公民行为的影响
Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i2.14262
Nadya Mahri, Bambang Widjajanta, S. Sumiyati
Aim – The aim of the research was to find out the influence of emotional intelligence, job satisfaction, and organizational citizenship behavior.Design/Methodology/Approach – The research design was cross sectional method. This research employed descriptive approach through explanatory survey method. There were 103 respondents selected through probability sampling. The questionnaires were distributed as the instruments in collecting data from the respondents. The analysis technique used was descriptive technique by using frequency distribution.Findings – Based on the research findings through descriptive analysis, it was found that the emotional intelligence was in the good category by score 9444 and percentage 81.86%, job satisfaction was in high category by score 12198 and percentage 80.56%, and organizational citizenship behavior was in the good category by score 11853 and percentage 82.19%.Originality/value – This research is the basic to understand the emotional intelligence, job satisfaction, and organizational citizenship behavior concept. The difference of the research and  the previous research was in its object aspect, which was West Java Regional Civil Service Agency in Bandung with the observed variables; emotional intelligence, job satisfaction, organizational citizenship behavior by using different theories and references from previous research.
目的-本研究的目的是找出情绪智力、工作满意度和组织公民行为的影响。设计/方法/方法-研究设计采用横截面法。本研究采用解释性调查法,采用描述性研究方法。通过概率抽样,共选出103人。发放问卷是作为向受访者收集资料的工具。分析方法采用频率分布描述法。结果-通过描述性分析的研究结果,情绪智力得分为9444分,占81.86%;工作满意度得分为12198分,占80.56%;组织公民行为得分为11853分,占82.19%。原创性/价值——本研究是理解情商、工作满意度和组织公民行为概念的基础。本研究与以往研究的不同之处在于其研究对象方面,以万隆市西爪哇地区公务员机构为研究对象,观察变量;情商、工作满意度、组织公民行为,运用不同的理论和参考文献。
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引用次数: 0
GAMBARAN DISIPLIN DAN BUDAYA KERJA TERHADAP PERILAKU KEWARGAAN ORGANISASIONAL KARYAWAN PT. INTI (PERSERO) DI BANDUNG 万隆蒂仁(PERSERO)组织员工行为的纪律和文化概述
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I2.14261
Ngindi Fadhilah Pratiwi, Syamsul Hadi Senen, S. Sumiyati
Purpose - The purpose of this research is to know the decription of dicipline, work culture and organizational behavior citizenship.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 90 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that work dicipline in the category is appropriate with a score 65,5% , work culture is in the high category with a score 72,8%, and organizatonal citizenship behavior is in high category with a score 66,2%.Originality/value - This research giving a basic for understanding work dicipline, work culture and issues on organizatonal citizenship behavior. The difference of this research with the previous research are on the object, variable, theory and references
目的-本研究的目的是了解纪律,工作文化和组织行为公民的描述。设计/方法论/方法-研究设计是横断面的。本研究采用描述性研究与解释性调查相结合的方法。分析部门有90名员工。数据收集采用问卷调查法。使用的分析技术是描述技术,使用频率分布。发现——根据研究结果,得到的结果是:工作纪律属于适当类别,得分为65.5%;工作文化属于高类别,得分为72.8%;组织公民行为属于高类别,得分为66.2%。原创性/价值——这项研究为理解工作纪律、工作文化和组织公民行为问题提供了基础。本研究与以往研究的不同之处在于研究对象、变量、理论和参考
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引用次数: 1
PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PRODUK CLOTHING LINE (Survei pada Konsumen Clothing Line Famo di Kota Bandung)
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I2.14259
Rafiqi Zul Hilmi, Ratih Hurriyati, Lisnawati Lisnawati
Purpose - This study aimed to gain a sense o1qf lifestyle, an overview of purchase decision, and  the influence of lifestyle on purchase decision employee performanceDesign / methodology / approach - The method used is an Explanatory Survey with a sample size of 130 respondents. The data analysis technique used is simple linear regression with spss 22.0 for windows programming tool.Findings- Research results show that lifestyle is in the good category, and purchase decision  is in the good category. Lifestyle have a positive and significant  influence on purchase decision.Originality / value - This study provides a basis for understanding the style of leadership and work motivation that affects employee performance. The difference of this research with previous research is located on the object of research that is CV. Biensi Fesyenindo company and use theory or reference different from previous researcher
目的-本研究旨在了解生活方式,购买决策的概述,以及生活方式对购买决策员工绩效的影响设计/方法/方法-使用的方法是解释性调查,样本量为130名受访者。使用的数据分析技术是简单的线性回归与spss 22.0 for windows编程工具。调查结果-研究结果显示,生活方式是好的类别,购买决策是好的类别。生活方式对购买决策有正向显著影响。原创性/价值——这项研究为理解影响员工绩效的领导风格和工作动机提供了基础。本研究与以往研究的不同之处在于研究对象是CV。Biensi Fesyenindo公司使用的理论或参考文献不同于以往的研究者
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引用次数: 2
GAMBARAN PROGRAM PROMOSI JABATAN, PENGHARGAAN DAN KEPUASAN KERJA KARYAWAN PT. GUNANUSA UTAMA FABRICATORS SERANG 描述了“职业推广”、“奖励”和“满意”的主要工具制造商罢工
Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i2.14217
Dwi Ervita Sari, Syamsul Hadi Senen, Girang Razati
Purpose - The purpose of this study is to see the description of promotion program, reward  and job satsfaction. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 90 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained result that promotion of good enough position with score 7396 acquisition equal to 73,37%, amount in category enough according to score 12118, obtained percentage equal to 73,98%. and job satisfaction in high enough category with score 12769 Earnings equal to 75,06%.Originality/value -  This study provides a basis for understanding issues of promotion program, reward  and job satsfaction. The difference of this study with the previous research is located on the object which is the company in the contuction industry that is PT. Gunanusa Utama Fabricators Serang, with the variables studied namely promotion program, reward  and job satsfaction, and using different theory or reference from previous researcher.
目的-本研究的目的是了解晋升计划,奖励和工作满意度的描述。设计/方法/方法-本研究的设计采用横截面法。本研究采用描述性研究与解释性调查相结合的方法。采用概率抽样法,选取90名受访者。问卷调查是一种研究工具,从受访者收集数据。分析技术采用频率分布的描述技术。研究结果-基于研究结果,采用描述性分析,结果得出的结果是,晋升足够好位置与得分7396收购等于73,37%,金额在类别足够根据得分12118,获得的百分比等于73,98%。工作满意度在足够高的类别,得分为12769,收入等于75.6%。原创性/价值——本研究为理解晋升计划、奖励和工作满意度等问题提供了基础。本研究与以往研究的不同之处在于,本研究的研究对象是建筑行业的公司,即PT. Gunanusa Utama Fabricators Serang,研究的变量是晋升计划、奖励和工作满意度,并且使用了与以往研究人员不同的理论或参考。
{"title":"GAMBARAN PROGRAM PROMOSI JABATAN, PENGHARGAAN DAN KEPUASAN KERJA KARYAWAN PT. GUNANUSA UTAMA FABRICATORS SERANG","authors":"Dwi Ervita Sari, Syamsul Hadi Senen, Girang Razati","doi":"10.17509/jbme.v3i2.14217","DOIUrl":"https://doi.org/10.17509/jbme.v3i2.14217","url":null,"abstract":"Purpose - The purpose of this study is to see the description of promotion program, reward  and job satsfaction. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 90 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained result that promotion of good enough position with score 7396 acquisition equal to 73,37%, amount in category enough according to score 12118, obtained percentage equal to 73,98%. and job satisfaction in high enough category with score 12769 Earnings equal to 75,06%.Originality/value -  This study provides a basis for understanding issues of promotion program, reward  and job satsfaction. The difference of this study with the previous research is located on the object which is the company in the contuction industry that is PT. Gunanusa Utama Fabricators Serang, with the variables studied namely promotion program, reward  and job satsfaction, and using different theory or reference from previous researcher.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133003098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PEMBELAJARAN KEWIRAUSAHAAN TERHADAP KESIAPAN BERWIRAUSAHA SISWA KELAS XII PASTRY SEKOLAH MENENGAH KEJURUAN NEGERI 9 BANDUNG 创业学习对万隆9号州12班学生的创业糕点的影响
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I2.14216
Raden Putra Kurnia Pratomo, Hari Mulyadi, D. Utama
Objectives - The purpose of this study is to see description of entrepreneurship learning and readiness of student entrepreneurship as well as the influence of entrepreneurial learning on entrepreneurial readiness. Design / methodology / approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 82 respondents were selected using probability sampling in the form of simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis.Findings - Based on the results of research using descriptive analysis, the results obtained that entrepreneurial learning is in high category, and entrepreneurial readiness is in high category. While the verifikatif analysis, obtained the result that the influence of entrepreneurship learning on entrepreneurial readiness is in the category of being.Originality / value - This research provides a basis for understanding issues of entrepreneurship learning, and entrepreneurship readiness. The difference of this research with the previous research is located on the object that is the tourism vocational school that is Vocational School Negeri 9 Bandung, with the variables studied are entrepreneurial learning and entrepreneurial readiness, and using theory or reference that is different from previous researchers.
目的-本研究的目的是了解创业学习与学生创业准备的描述,以及创业学习对创业准备的影响。设计/方法/方法-本研究的设计是横断面方法。本研究采用描述性研究与解释性调查相结合的方法。采用简单随机抽样的方式,采用概率抽样的方法抽取82名调查对象。问卷调查是一种研究工具,从受访者收集数据。使用的分析技术是使用频率分布的描述技术和使用简单线性回归分析的验证技术。研究结果-基于描述性分析的研究结果,得出创业学习属于高类别,创业准备属于高类别。而通过验证性分析,得出创业学习对创业准备的影响为存在的范畴。原创性/价值——本研究为理解创业学习和创业准备问题提供了基础。本研究与以往研究的不同之处在于,本研究的研究对象是旅游职业学校,即万隆内格里9职业学校,研究的变量是创业学习和创业准备,并且使用了与以往研究不同的理论或参考。
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引用次数: 6
GAMBARAN KEMAMPUAN, LINGKUNGAN KERJA SOSIAL DAN KINERJA KARYAWAN 能力、社会工作环境和员工表现概述
Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i3.14318
D. A. Dewi, Syamsul Hadi Senen, Masharyono Masharyono
Purpose - The purpose of this study is to see the description of ability, social work environment, and performance.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 103 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that ability in the very good category, social work environment in the very conducive category, and performance in the high category.Originality - This study provides a basis for understanding the issues of the ability and social work environment on performance. The difference of this research with previous research is on the object in PT. Indorama Synthetics Tbk. Polyester Division In Purwakarta, ability variable, social work environment and performance, and references used by researchers with previous researchers.
目的-本研究的目的是看到能力,社会工作环境和绩效的描述。设计/方法/方法-本研究的设计是横断面的。本研究采用描述性研究与解释性调查相结合的方法。员工分析小组有103人。使用问卷收集数据。使用的分析技术是使用频率分布的描述性技术。研究结果-基于使用描述性分析的研究结果,结果得出能力在非常好的类别,社会工作环境在非常有利的类别,表现在高类别。独创性-本研究为理解能力和社会工作环境对绩效的影响提供了基础。本研究与以往研究的不同之处在于研究对象为PT. Indorama Synthetics Tbk。在Purwakarta中,能力变量,社会工作环境和绩效,以及研究人员与先前研究人员使用的参考文献。
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引用次数: 0
ANALISIS MOTIVASI, LINGKUNGAN KERJA DAN KINERJA KARYAWAN : STUDI PADA PT. BARRIX SININDO JAKARTA 动机、工作环境和工作表现分析:PT. SININDO BARRIX雅加达研究
Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I2.14212
Muhammad Putra Aviantara, S. Sumiyati, Masharyono Masharyono
Purpose - This research is conducted to know the description of motivation, work environment and employee performance of PT. Barrix Sinindo Jakarta.Design / methodology / approach - Unit of analysis in this study ie employees of PT. Barrix Sinindo Jakarta, totaling 30 people. Data collection techniques using questionnaires, While the data analysis techniques performed is descriptive and verifikatif analysis. The research method used is explanatory survey method.Findings - Based on the results of the study, it was found that job motivation in the high category to the score of 48,2%, work environment in the conducive category with the score of 39,8% and performance of employee was in the high category with the score of 49,4%Originality/value-  This study provides a basis for understanding the issues of motivation and work environment on performance of empliyee. The difference of this research with previous research is located on the object which is the company in expedition that is in PT. Barriq Sinindo Jakarta, with the variables studied motivation, work environment and performance of employee, and using theory or reference different from researcher previous.
本研究的目的是了解PT. Barrix Sinindo Jakarta的动机、工作环境和员工绩效的描述。设计/方法/方法-本研究的分析单位是雅加达PT. Barrix Sinindo的员工,共30人。数据收集技术使用问卷调查,而数据分析技术执行的是描述性和验证性分析。研究方法为解释性调查法。研究结果-根据研究结果,发现工作动机在高类别的得分为48.2%,工作环境在有利类别的得分为39.8%,员工的绩效在高类别的得分为49.4%。原创性/价值-本研究为理解动机和工作环境对员工绩效的问题提供了基础。本研究与以往研究的不同之处在于,本研究的研究对象是位于雅加达PT. Barriq Sinindo的远征公司,研究的变量是员工的动机、工作环境和绩效,使用的理论或参考与以往研究不同。
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引用次数: 0
期刊
Journal of Business Management Education (JBME)
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