Pub Date : 2024-07-06DOI: 10.56910/gemilang.v4i3.1593
Ivan Octhavianus, L.Gaol, M. Simanjuntak, Program Studi, Manajemen Rekayasa, F. Teknologi, I. Industri, Del
This research focuses on Del Institute of Technology students and aims to analyze the impact of social media marketing on purchasing decisions in the Tokopedia marketplace. In today's digital era, social media has become an important tool in marketing strategies, and it is important to understand its influence on purchasing decisions. This research uses a descriptive method with a quantitative approach. This data was collected through a questionnaire distributed to 35 students who are active on social media and have purchased products on Tokopedia at least once in the last six months. Data analysis was conducted using IBM SPSS software. The findings show that four social media marketing variables have a significant impact on students' purchasing decisions: content, interaction, use of influencers, and promotion. Interesting and informative content, responsive interactions, use of trusted influencers, and attractive promotions proved effective in increasing purchasing decisions. The conclusion of this study shows that an effective social media marketing strategy can increase purchasing decisions on Tokopedia. Based on these findings, some practical recommendations are made for Tokopedia to improve content quality, engagement, influencer selection, and advertising offers. This study also has limitations in sample size and population coverage, and it is recommended to conduct further research with larger samples and additional variables to support the results.
{"title":"Analisis Pengaruh Pemasaran Media Sosial Terhadap Keputusan Pembelian Pada Marketplace Tokopedia","authors":"Ivan Octhavianus, L.Gaol, M. Simanjuntak, Program Studi, Manajemen Rekayasa, F. Teknologi, I. Industri, Del","doi":"10.56910/gemilang.v4i3.1593","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1593","url":null,"abstract":"This research focuses on Del Institute of Technology students and aims to analyze the impact of social media marketing on purchasing decisions in the Tokopedia marketplace. In today's digital era, social media has become an important tool in marketing strategies, and it is important to understand its influence on purchasing decisions. This research uses a descriptive method with a quantitative approach. This data was collected through a questionnaire distributed to 35 students who are active on social media and have purchased products on Tokopedia at least once in the last six months. Data analysis was conducted using IBM SPSS software. The findings show that four social media marketing variables have a significant impact on students' purchasing decisions: content, interaction, use of influencers, and promotion. Interesting and informative content, responsive interactions, use of trusted influencers, and attractive promotions proved effective in increasing purchasing decisions. The conclusion of this study shows that an effective social media marketing strategy can increase purchasing decisions on Tokopedia. Based on these findings, some practical recommendations are made for Tokopedia to improve content quality, engagement, influencer selection, and advertising offers. This study also has limitations in sample size and population coverage, and it is recommended to conduct further research with larger samples and additional variables to support the results.","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":" 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141671919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-06DOI: 10.56910/gemilang.v4i3.1596
Novi Hartati, Mariana Simanjuntak
This research focuses on three types of values that are co-created: comfort value, economic value, and relational value. This study uses a quantitative approach with a survey method. The results of the study show that customer participation has the greatest impact on economic value and also has a significant impact on the value of pleasure. These created values affect system satisfaction, which in turn increases customer loyalty and overall company satisfaction. Thus, the company's strategy in increasing customer happiness and loyalty through self-service technology is highly dependent on the active participation of customers in the creation of shared value.
{"title":"Analisis Partisipasi Nasabah, Value Co-creation, dan Loyalitas Nasabah","authors":"Novi Hartati, Mariana Simanjuntak","doi":"10.56910/gemilang.v4i3.1596","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1596","url":null,"abstract":"This research focuses on three types of values that are co-created: comfort value, economic value, and relational value. This study uses a quantitative approach with a survey method. The results of the study show that customer participation has the greatest impact on economic value and also has a significant impact on the value of pleasure. These created values affect system satisfaction, which in turn increases customer loyalty and overall company satisfaction. Thus, the company's strategy in increasing customer happiness and loyalty through self-service technology is highly dependent on the active participation of customers in the creation of shared value.","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":" 50","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141672875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-06DOI: 10.56910/gemilang.v4i3.1595
Nastiti Rizky Shiyammurti, Tiara Ningsih
The purpose of this study is to examine and understand the impact of Profitability (ROE), Dividend Policy (DPR), and Investment Decisions (PER), both partially and simultaneously, on Firm Value (PBV) in banking companies listed on the Indonesia Stock Exchange (IDX) as the population. The sampling technique used is purposive sampling, where samples are selected based on specific criteria according to the researcher's discretion. Based on these criteria, a sample of 10 companies was obtained. This study employs panel data regression analysis with the help of Eviews 12 for data processing. In this study, the ratio used as an indicator to measure the dependent variable of firm value is PBV (Price to Book Value). The results of this study indicate that partially, profitability and investment decisions have a positive and significant effect on firm value, while dividend policy has a positive but not significant effect on firm value. Simultaneously, profitability, dividend policy, and investment decisions have a significant positive effect on firm value.
{"title":"Pengaruh Profitabilitas (ROE), Kebijakan Dividen (DPR), Dan Keputusan Investasi (PER) Terhadap Nilai Perusahaan (PBV) Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia (BEI)","authors":"Nastiti Rizky Shiyammurti, Tiara Ningsih","doi":"10.56910/gemilang.v4i3.1595","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1595","url":null,"abstract":"The purpose of this study is to examine and understand the impact of Profitability (ROE), Dividend Policy (DPR), and Investment Decisions (PER), both partially and simultaneously, on Firm Value (PBV) in banking companies listed on the Indonesia Stock Exchange (IDX) as the population. The sampling technique used is purposive sampling, where samples are selected based on specific criteria according to the researcher's discretion. Based on these criteria, a sample of 10 companies was obtained. This study employs panel data regression analysis with the help of Eviews 12 for data processing. In this study, the ratio used as an indicator to measure the dependent variable of firm value is PBV (Price to Book Value). The results of this study indicate that partially, profitability and investment decisions have a positive and significant effect on firm value, while dividend policy has a positive but not significant effect on firm value. Simultaneously, profitability, dividend policy, and investment decisions have a significant positive effect on firm value. \u0000 \u0000 ","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":" 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141671524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-06DOI: 10.56910/gemilang.v4i3.1594
Angela Triwani, Stefani Sitorus, Program Studi, Manajemen Rekayasa, F. Teknologi, Industri, M. Simanjuntak, Industri Institut Teknologi, Del
Abstract This research analyzes the influence of the quality of the online shop website Shopee on consumers' online purchasing intentions. Using a quantitative approach, this study investigates four dimensions of website quality: information quality, ease of use, website design, and trustworthiness. Data was collected through an online survey of active Shopee users using a questionnaire with a Likert scale. Online purchase intention is measured based on the possibility of buying, desire to buy, and intention to seek information. Statistical analysis was used to determine the relationship between website quality and purchase intention, as well as identify the most influential dimensions. It is hoped that the results of this research will provide insight into developing marketing strategies and improving the performance of online shop websites, especially Shopee, in increasing consumers' online purchasing intentions.
{"title":"Analisis Pengaruh Kualitas Situs Web Toko Online Shopee Terhadap Niat Pembelian Online","authors":"Angela Triwani, Stefani Sitorus, Program Studi, Manajemen Rekayasa, F. Teknologi, Industri, M. Simanjuntak, Industri Institut Teknologi, Del","doi":"10.56910/gemilang.v4i3.1594","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1594","url":null,"abstract":"Abstract \u0000This research analyzes the influence of the quality of the online shop website Shopee on consumers' online purchasing intentions. Using a quantitative approach, this study investigates four dimensions of website quality: information quality, ease of use, website design, and trustworthiness. Data was collected through an online survey of active Shopee users using a questionnaire with a Likert scale. Online purchase intention is measured based on the possibility of buying, desire to buy, and intention to seek information. Statistical analysis was used to determine the relationship between website quality and purchase intention, as well as identify the most influential dimensions. It is hoped that the results of this research will provide insight into developing marketing strategies and improving the performance of online shop websites, especially Shopee, in increasing consumers' online purchasing intentions. \u0000 ","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":" 86","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141672961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.56910/gemilang.v4i3.1586
Muhammad Fauzi Ilmi, Siti Ayu Pramudita, Rifda Aliyatul Bilbina Achmadi, Sarah Putri Aurellia, Yuni Sukandani
The development of information technology (IT) has made fundamental changes to various elements of life, and the audit process is no exception. This study aims to explore the impact of IT use on the efficiency, effectiveness, and quality of the audit process. The use of audit software, data analytics, and information management systems has enabled auditors to access and review sizable amounts of data quickly and accurately. IT not only accelerates the audit process but also improves the quality and reliability of audit results by enabling more detailed and comprehensive audits. The results showed that IT provides various benefits in the audit process, such as the use of IT on the audit process and IT on the audit implementation. However, this study also found several obstacles faced by auditors, namely the risk of using IT. This study concludes that the development of information technology is very rapid. The development of information technology has a significant impact on the sustainability of the company. The impact that can be felt by companies due to the application of information technology is an increase in the efficiency and effectiveness of the company and an increase in the company's internal control so that it can help the company to obtain precise and relevant information and help the company to achieve its goals.
{"title":"Dampak Penggunaan Teknologi Informasi Terhadap Proses Audit","authors":"Muhammad Fauzi Ilmi, Siti Ayu Pramudita, Rifda Aliyatul Bilbina Achmadi, Sarah Putri Aurellia, Yuni Sukandani","doi":"10.56910/gemilang.v4i3.1586","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1586","url":null,"abstract":"The development of information technology (IT) has made fundamental changes to various elements of life, and the audit process is no exception. This study aims to explore the impact of IT use on the efficiency, effectiveness, and quality of the audit process. The use of audit software, data analytics, and information management systems has enabled auditors to access and review sizable amounts of data quickly and accurately. IT not only accelerates the audit process but also improves the quality and reliability of audit results by enabling more detailed and comprehensive audits. The results showed that IT provides various benefits in the audit process, such as the use of IT on the audit process and IT on the audit implementation. However, this study also found several obstacles faced by auditors, namely the risk of using IT. This study concludes that the development of information technology is very rapid. The development of information technology has a significant impact on the sustainability of the company. The impact that can be felt by companies due to the application of information technology is an increase in the efficiency and effectiveness of the company and an increase in the company's internal control so that it can help the company to obtain precise and relevant information and help the company to achieve its goals.\u0000 \u0000 ","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":" 39","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.56910/gemilang.v4i3.1587
Pengaruh Kompensasi, Kepuasan Kerja, Kinerja Driver Gojek, Wilayah Gresik, Ryan Maulana Ahmad
This study is entitled "The Effect of Compensation and Job Satisfaction on the Performance of Gojek Drivers in Gresik Region" This study aims to analyze the effect of compensation and job satisfaction on the performance of Gojek drivers in the Gresik area. It was found that job dissatisfaction can affect overall performance, so it is important to pay attention to these factors in the application-based transportation industry. The thematic analysis method and caulitative approach were used by involving 15 Gojek drivers as research samples. The results showed that compensation has a significant effect on driver performance, both from the aspect of order income and bonuses from customers. It is expected that the results of this study can provide insights and practical solutions to improve the quality and efficiency of Gojek drivers' work.
{"title":"Pengaruh Kompensasi dan Kepuasan Kerja terhadap Kinerja Driver Gojek Wilayah Gresik","authors":"Pengaruh Kompensasi, Kepuasan Kerja, Kinerja Driver Gojek, Wilayah Gresik, Ryan Maulana Ahmad","doi":"10.56910/gemilang.v4i3.1587","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1587","url":null,"abstract":"This study is entitled \"The Effect of Compensation and Job Satisfaction on the Performance of Gojek Drivers in Gresik Region\" This study aims to analyze the effect of compensation and job satisfaction on the performance of Gojek drivers in the Gresik area. It was found that job dissatisfaction can affect overall performance, so it is important to pay attention to these factors in the application-based transportation industry. The thematic analysis method and caulitative approach were used by involving 15 Gojek drivers as research samples. The results showed that compensation has a significant effect on driver performance, both from the aspect of order income and bonuses from customers. It is expected that the results of this study can provide insights and practical solutions to improve the quality and efficiency of Gojek drivers' work. \u0000 ","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":" 70","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-03DOI: 10.56910/gemilang.v4i3.1583
Maulida Hasanah, Kasmanto Miharja, Tia Fahda Absyari, Rianyta Tanjung
The aim of this reseacrh is to analyze the role of internal audit in preventing fraud at PT Bank Mandiri using the Literature Review research method. Implementing a correct internal control system at PT Bank Mandiri can increase supervision of opportunities for fraud to occur, therefore the internal audit team has the quality to handle problems and carry out supervision well. SPAI-Standard no 120.2 2004 states that internal audit must have the knowledge and responsibility for understanding, investigating and testing for fraud. If internal audit has a good and correct monitoring function,opportunities for fraud to occur can be prevented.
本研究的目的是采用文献综述的研究方法，分析内部审计在防止PT Bank Mandiri舞弊中的作用。在PT Bank Mandiri实施正确的内部控制制度可以加强对欺诈发生机会的监督，因此内部审计团队具有处理问题和进行良好监督的素质。SPAI-2004 年第 120.2 号标准规定，内部审计必须具备了解、调查和测试舞弊的知识和责任。如果内部审计具有良好和正确的监督职能，就可以防止发生舞弊的机会。
{"title":"Peranan Audit Internal dalam Pencegahan (Fraud) Pada PT Bank Mandiri","authors":"Maulida Hasanah, Kasmanto Miharja, Tia Fahda Absyari, Rianyta Tanjung","doi":"10.56910/gemilang.v4i3.1583","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1583","url":null,"abstract":"The aim of this reseacrh is to analyze the role of internal audit in preventing fraud at PT Bank Mandiri using the Literature Review research method. Implementing a correct internal control system at PT Bank Mandiri can increase supervision of opportunities for fraud to occur, therefore the internal audit team has the quality to handle problems and carry out supervision well. SPAI-Standard no 120.2 2004 states that internal audit must have the knowledge and responsibility for understanding, investigating and testing for fraud. \u0000If internal audit has a good and correct monitoring function,opportunities for fraud to occur can be prevented. \u0000 ","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141680377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-03DOI: 10.56910/gemilang.v4i3.1584
Nimas Ayu Astuti, Anggun Ayunda Lestari, E. Pratiwi, B. Saragih, Alfia Adhatul Annisa, Fara Nia Williana
This study aims to analyze the operational cost behavior within the context of service companies, comparing theoretical concepts with practical applications. Methodologically, a comprehensive review of literature and theoretical frameworks on cost behavior was conducted to establish foundational concepts. The study also analyzed case studies and empirical data from various service sectors to illustrate practical applications and variations in cost behavior. The research focused on identifying direct costs such as direct labor and direct materials, as well as indirect costs including administrative overhead and marketing expenses. The results indicate that while direct costs in service companies may differ from those in manufacturing, they still play a crucial role in cost structures. Direct labor costs, for instance, often exhibit characteristics of both fixed and variable costs depending on payment methods and service delivery models. Indirect costs generally tend to behave more like fixed costs due to their stability over short-term changes in service volumes. The discussion underscores the complexities of managing indirect costs, suggesting that despite being categorized as fixed, they may vary in response to operational changes or broader strategic shifts. This variability emphasizes the importance of flexible budgeting and tailored cost control measures within the specific context of service companies. In conclusion, effective cost management in service companies requires a profound understanding of cost behavior and its implications for financial planning and decision-making. Recommendations include adopting technology-driven cost monitoring systems, enhancing transparency in cost allocation, and continuously evaluating cost structures to align with strategic objectives.
{"title":"Analisis Perilaku Biaya: Suatu Studi Komparasi Konsep Teoritis dan Praktik Pada Biaya Operasional (Perusahaan Jasa)","authors":"Nimas Ayu Astuti, Anggun Ayunda Lestari, E. Pratiwi, B. Saragih, Alfia Adhatul Annisa, Fara Nia Williana","doi":"10.56910/gemilang.v4i3.1584","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1584","url":null,"abstract":"This study aims to analyze the operational cost behavior within the context of service companies, comparing theoretical concepts with practical applications. Methodologically, a comprehensive review of literature and theoretical frameworks on cost behavior was conducted to establish foundational concepts. The study also analyzed case studies and empirical data from various service sectors to illustrate practical applications and variations in cost behavior. The research focused on identifying direct costs such as direct labor and direct materials, as well as indirect costs including administrative overhead and marketing expenses. The results indicate that while direct costs in service companies may differ from those in manufacturing, they still play a crucial role in cost structures. Direct labor costs, for instance, often exhibit characteristics of both fixed and variable costs depending on payment methods and service delivery models. Indirect costs generally tend to behave more like fixed costs due to their stability over short-term changes in service volumes. The discussion underscores the complexities of managing indirect costs, suggesting that despite being categorized as fixed, they may vary in response to operational changes or broader strategic shifts. This variability emphasizes the importance of flexible budgeting and tailored cost control measures within the specific context of service companies. In conclusion, effective cost management in service companies requires a profound understanding of cost behavior and its implications for financial planning and decision-making. Recommendations include adopting technology-driven cost monitoring systems, enhancing transparency in cost allocation, and continuously evaluating cost structures to align with strategic objectives. \u0000 ","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":"113 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141683706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rise of technology and ever-increasing business competition, digital marketing strategies play a vital role in shaping entrepreneurial success in the dynamic landscape of the digital era. This research was conducted to determine the marketing strategies carried out by MSMEs in facing competition in the digital era. The research method in this research uses qualitative methods and literature study. Literature study means collecting data by studying theories from different literature that are relevant to the research being conducted. The results of the research show that for the culinary, fashion, and tour and travel industries, they provide added value and differentiation in the products and services provided, while in terms of price, they apply competitive and competitive prices. In contrast to the trading industry, they mostly use competitive pricing strategies, apart from that they also have a target market that tends to focus on niche markets so that their products can be accepted by the market. In the trading industry, on the other hand, they are more likely to use pricing strategies to compete in the market and choose market niches to develop their target market.
{"title":"Meningkatkan Potensi Pemasaran Digital Untuk Mengangkat Profil UMKM Kopi Sidikalang Secara Global","authors":"Rizki Sitanggang, Lenti Susana Ginting, Aurora Elise Putriku, Merichy Telaumbanua, Elmina Ginting","doi":"10.56910/gemilang.v4i3.1566","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1566","url":null,"abstract":"The rise of technology and ever-increasing business competition, digital marketing strategies play a vital role in shaping entrepreneurial success in the dynamic landscape of the digital era. This research was conducted to determine the marketing strategies carried out by MSMEs in facing competition in the digital era. The research method in this research uses qualitative methods and literature study. Literature study means collecting data by studying theories from different literature that are relevant to the research being conducted. The results of the research show that for the culinary, fashion, and tour and travel industries, they provide added value and differentiation in the products and services provided, while in terms of price, they apply competitive and competitive prices. In contrast to the trading industry, they mostly use competitive pricing strategies, apart from that they also have a target market that tends to focus on niche markets so that their products can be accepted by the market. In the trading industry, on the other hand, they are more likely to use pricing strategies to compete in the market and choose market niches to develop their target market.","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":"44 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141690352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-01DOI: 10.56910/gemilang.v4i3.1573
Zulfa Qur’anisa, Mira Herawati, Lisvi Lisvi, Melinda Helmalia Putri, O. Feriyanto
Financial Technology (FinTech) is an innovation in financial services that uses digital technology to provide easier, more efficient, and affordable access. This article discusses the development of FinTech in Indonesia, including its role in increasing financial inclusion, providing digital banking services, electronic payments, and peer-to-peer lending business models. Through literature analysis, this article shows that FinTech has driven significant changes in financial access and interaction, especially for those in remote areas or do not have access to traditional financial services. Although FinTech offers many advantages, such as efficiency and ease of transactions, challenges such as limited access to technology and security risks still need to be addressed. Adaptive regulation and collaboration with traditional financial institutions are needed to maximize FinTech's potential in supporting financial inclusion and sustainable economic development in Indonesia.
{"title":"Peran Fintech Dalam Meningkatkan Akses Keuangan Di Era Digital","authors":"Zulfa Qur’anisa, Mira Herawati, Lisvi Lisvi, Melinda Helmalia Putri, O. Feriyanto","doi":"10.56910/gemilang.v4i3.1573","DOIUrl":"https://doi.org/10.56910/gemilang.v4i3.1573","url":null,"abstract":"Financial Technology (FinTech) is an innovation in financial services that uses digital technology to provide easier, more efficient, and affordable access. This article discusses the development of FinTech in Indonesia, including its role in increasing financial inclusion, providing digital banking services, electronic payments, and peer-to-peer lending business models. Through literature analysis, this article shows that FinTech has driven significant changes in financial access and interaction, especially for those in remote areas or do not have access to traditional financial services. Although FinTech offers many advantages, such as efficiency and ease of transactions, challenges such as limited access to technology and security risks still need to be addressed. Adaptive regulation and collaboration with traditional financial institutions are needed to maximize FinTech's potential in supporting financial inclusion and sustainable economic development in Indonesia.","PeriodicalId":292124,"journal":{"name":"GEMILANG: Jurnal Manajemen dan Akuntansi","volume":"28 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141693595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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