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ARCHITECTONICS OF MARKETING RESEARCH TO SOLVE FOOD SAFETY PROBLEMS 建筑学营销研究解决食品安全问题
Pub Date : 2023-03-31 DOI: 10.31499/2616-5236.1(23).2023.275080
I. Pavlovska
The article is devoted to the development of successive stages of the concept of marketing research of the state's food supply system for solving food security problems, as well as the formation of the structure of marketing research in the field of analysis of food supply problems. The concept of food supply system research for solving food security solutions is proposed, which consists of six consecutive stages. The scheme of formation, analysis and evaluation of the information base is presented, which is a kind of architecture of the organization of marketing research in the field of food supply to solve food safety problems. The study presents the theoretical, methodological and practical tasks of researching the problems of the food supply system and the order of their presentation. The structure of the marketing research toolkit of the food supply system was systematized. Three categories of participants in the process of marketing research in the field of food supply are distinguished: users, users/executors, executors. It was concluded that the need for scientific (marketing) research of the food supply system to solve the problem of food security is determined by a social need that requires study and research and appears as a kind of social order. A theoretically oriented study of the field of food provision of the food security system, which is aimed at analyzing the current problem of modern society, is no less practical than applied marketing research in this field. Its results are the identification and assessment of the closeness of relationships, the determination of the direction of the development vectors of processes, the analysis of conditions that provoke or eliminate the dissonance of the interaction of elements and spheres of such a complex socio-economic entity as the food supply system. The practical component of such research is an in-depth understanding of the problems of the functioning of the food complex, the nature of the integration of these issues into the system of parameters of the quality of life of the population, parameters of the competitiveness of the regions and the country as a whole.
本文致力于发展连续阶段的市场营销研究概念,以解决国家粮食供应体系中的粮食安全问题,以及市场营销研究领域中粮食供应问题分析结构的形成。提出了解决粮食安全问题的粮食供应系统研究的概念,该研究分为六个连续的阶段。提出了信息库的形成、分析和评价方案,这是食品供应领域解决食品安全问题的一种营销研究组织架构。本研究提出了研究粮食供应系统问题的理论、方法和实践任务,以及它们的呈现顺序。对食品供应系统营销研究工具包的结构进行了系统化。将食品供应领域营销研究过程中的参与者分为三类:用户、用户/执行者、执行者。认为解决粮食安全问题对粮食供给系统进行科学(营销)研究的需要,是由一种需要学习和研究的社会需要决定的,是作为一种社会秩序出现的。以分析现代社会当前存在的问题为目的,对粮食安全体系中的粮食供给领域进行理论导向的研究,其实用性不亚于该领域的应用营销研究。其结果是确定和评估关系的密切程度,确定进程的发展矢量的方向,分析引起或消除诸如粮食供应系统这样复杂的社会经济实体的要素和领域相互作用的不协调的条件。这种研究的实际组成部分是对食品综合体功能问题的深入理解,将这些问题整合到人口生活质量参数系统的性质,区域和整个国家的竞争力参数。
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引用次数: 0
IMPACT OF INTERNAL CONTROL ON THE QUALITY OF ACCOUNTING INFORMATION 内部控制对会计信息质量的影响
Pub Date : 2023-03-31 DOI: 10.31499/2616-5236.1(23).2023.272838
Olena Dovzhyk
All organizations need information as a basis for decision making. Information has become a major resource for most organizations, both for profit and nonprofit organization. In recent years, Accounting Information Systems (AIS) has become a system that is very important in an organization because it generates important information for the organization. To prevent and minimize errors and frauds in applying accounting information system in order to generate the information an internal control needs to be applied inside the system. The aim of this investigation is to get the eviden the influence of internal control on the quality of accounting information. The purpose of this study is to investigate factors that affect accounting information system success and accounting information quality.
所有组织都需要信息作为决策的基础。信息已经成为大多数组织的主要资源,无论是营利性组织还是非营利性组织。近年来,会计信息系统(AIS)已经成为一个系统,在一个组织中是非常重要的,因为它为组织产生重要的信息。为了防止和减少会计信息系统应用中的错误和欺诈行为,需要在系统内部应用内部控制来产生信息。本文调查的目的是为了获得内部控制对会计信息质量影响的证据。本研究的目的是探讨影响会计信息系统成功与会计信息质量的因素。
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引用次数: 1
IMPLEMENTATION OF THE STATE REGIONAL POLICY REGARDING THE ACTIVATION OF SUSTAINABLE DEVELOPMENT OF THE REGIONS UNDER THE CONDITIONS OF DECENTRALIZATION 实施国家区域政策,在分权条件下激活区域的可持续发展
Pub Date : 2022-11-28 DOI: 10.31499/2616-5236.4(22).2022.267932
Nataliia V. Osadchuk
The implementation of state regional policy is closely interconnected with the reform of the administrative and territorial system, fiscal decentralization, development and stimulation of the competitive foundations of the economy, strengthening the role of local self-government. The purpose of the study is to justify the implementation of state regional policy to solve the problems of financing regions and territorial communities in conditions of decentralization.The article examines how the mechanism of state support for regions has changed, which led to the need to review approaches and principles of state regional policy formation. It is substantiated that the creation of a new regional support tool – the State Fund for Regional Development (SFRD) should contribute to the development of territorial communities. It has been established that the effective functioning of the DFRD allows financing of regional development projects to be initiated in Ukraine on a competitive basis and in accordance with regional development strategies and action plans for their implementation.
国家区域政策的执行与行政和领土制度的改革、财政分权、发展和刺激经济的竞争性基础、加强地方自治的作用密切相关。这项研究的目的是证明执行国家区域政策的合理性,以解决在权力下放条件下为区域和领土社区提供资金的问题。本文考察了国家支持地区的机制是如何发生变化的,这导致需要重新审视国家区域政策形成的方法和原则。有证据表明,设立一个新的区域支助工具- -国家区域发展基金- -应有助于领土社区的发展。已经确定的是,乌克兰区域发展方案的有效运作使乌克兰能够在竞争的基础上,按照区域发展战略和执行这些项目的行动计划,为区域发展项目提供资金。
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引用次数: 0
STATISTICAL ANALYSIS AND FORECASTING OF DEVELOPMENT OF THE MARKET OF GOODS AND SERVICES 对商品和服务市场的发展进行统计分析和预测
Pub Date : 2022-11-13 DOI: 10.31499/2616-5236.4(22).2022.267013
O.A. Bovkun
In the article, a statistical analysis of the market of goods and services was carried out, the market situation was analyzed, the role of the calculation of elasticity indicators in demand forecasting was investigated, and factors affecting the condition, volume change and market structure were determined. When studying the patterns of market development, it was found that the calculation of market characteristics is necessary for the construction and qualitative analysis of distribution series. It has been studied that the demand in the consumer market depends on a whole set of factors, which are grouped according to the main characteristics (not including random factors). Specific methods of regional analysis are used in the analysis of the state of the market, territorial distribution of turnover and other indicators. During the research, it is necessary to study and evaluate market reactions related to trade and organizational factors, as well as distribution processes. The methodology of statistical research of the market situation of consumer goods is determined by the features of the consumer market as an object of research, the specifics of information support and economic indicators, and the corresponding set of methods of research and forecasting of the economic situation. Regulation of international trade in services has certain specificities. This is due to the fact that services have a variety of forms and content, forming a single market, which is not characterized by general features, but by general trends, which make it possible to regulate it at the global level, even taking into account new moments in its development, which TC contributes, dominating it and monopolizing it and at the same time the processes of localization separating it. Currently, the world market of services is regulated at four levels: international, sectoral,. regional and national.
本文对商品和服务市场进行了统计分析,分析了市场形势,探讨了弹性指标的计算在需求预测中的作用,确定了影响条件、量变化和市场结构的因素。在研究市场发展模式时,发现市场特征的计算是构建和定性分析分销系列的必要条件。研究表明,消费市场的需求取决于一系列因素,这些因素根据主要特征(不包括随机因素)进行分组。在分析市场状况、营业额地域分布等指标时,采用了具体的区域分析方法。在研究过程中,有必要研究和评估与贸易和组织因素有关的市场反应,以及分配过程。消费品市场形势统计研究的方法是由消费市场作为研究对象的特点、信息支持和经济指标的具体情况以及相应的一套经济形势研究和预测方法决定的。国际服务贸易的规制具有一定的特殊性。这是因为服务具有多种形式和内容,形成了一个单一的市场,这个市场的特点不是一般的特征,而是一般的趋势,这使得有可能在全球范围内对其进行监管,甚至考虑到TC贡献的发展中的新时刻,支配它,垄断它,同时本地化分离它的过程。目前,世界服务市场的管理分为四个层次:国际、部门、。区域性和全国性的。
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引用次数: 0
ORGANIZATION OF THE ACTIVITIES OF VOLUNTEER ORGANIZATIONS IN THE CONDITIONS OF WAR 在战争条件下组织志愿组织的活动
Pub Date : 2022-11-13 DOI: 10.31499/2616-5236.4(22).2022.267021
Yelyzaveta Balachina, O. Dzhur
The article is devoted to the analysis of topical issues of organizing the activities of volunteer organizations under war conditions. System analysis, descriptive methods, observation methods, text research methods were used to determine the essential characteristics, components of the process of organizing volunteer activities. It is worth noting that volunteering has its own peculiarities and problems in implementation. Therefore, it is relevant to study the mechanisms of organization and functioning of volunteer organizations. The volunteer organization, like any public association of people in Ukraine, is carried out exclusively on the principles of voluntariness. Volunteers are pressing the state in parallel to send resources and help to the needy and the military. Such cooperation not only supports the state in difficult moments, but also reveals the highest level of organization of civil society.The concept of volunteering and volunteer activity are analyzed in this research. Attention is focused by author on the peculiarities of the emergence of volunteer activity in the world. The world experience of creating volunteer organizations and the process of their activity was studied. The norms of the legislation of Ukraine, which regulate the activities of volunteer organizations, are considered. The main problems that arise during the activities of volunteer organizations are outlined. Areas of cooperation between volunteer organizations and state authorities are shown. The role of volunteer organizations in helping the military and civilian population in the conditions of Ukraine's war with the Russian Federation is defined. The leading volunteer organizations that provide assistance in wartime are considered in Ukraine. Volunteerism as a phenomenon arose in society a long time ago, but Western countries have much more experience in this matter than our state. The activity of volunteers on the territory of Ukraine has become significantly noticeable since the occupation of the territories of Donetsk, Luhansk and the Autonomous Republic of Crimea in 2014. From that moment a new way of volunteering in Ukraine begins.
这篇文章专门分析了在战争条件下组织志愿组织活动的热点问题。采用系统分析法、描述法、观察法、文本研究法确定了组织志愿者活动过程的本质特征、构成要素。值得注意的是,志愿服务在实施中有其自身的特点和问题。因此,研究志愿者组织的组织机制和功能具有重要的现实意义。这个志愿组织同乌克兰人民的任何公共协会一样,完全是根据自愿原则开展的。与此同时,志愿者们也在向邦政府施压,要求向贫困人口和军队提供资源和帮助。这种合作不仅在困难时刻支持国家,而且体现了公民社会组织的最高水平。本研究对志愿服务的概念和志愿活动进行了分析。作者将注意力集中在志愿活动在世界范围内出现的特点上。研究了世界各国创建志愿者组织的经验及其活动过程。审议了管理志愿组织活动的乌克兰立法规范。概述了志愿者组织活动中出现的主要问题。说明了志愿组织和国家当局之间的合作领域。在乌克兰与俄罗斯联邦的战争条件下,志愿组织在帮助军队和平民方面的作用得到了界定。乌克兰考虑了在战时提供援助的主要志愿组织。志愿服务作为一种社会现象很早以前就出现了,但西方国家在这方面的经验比我国丰富得多。自2014年顿涅茨克、卢甘斯克和克里米亚自治共和国领土被占领以来,志愿者在乌克兰领土上的活动变得非常引人注目。从那一刻起,乌克兰一种新的志愿服务方式开始了。
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引用次数: 0
SMM AND WARTIME MARKETING SMM和战时营销
Pub Date : 2022-11-13 DOI: 10.31499/2616-5236.4(22).2022.267016
S. Podzihun, Nataliia Pacheva
The war in Ukraine dealt a devastating blow to the country's economy, and of course, marketing also changed its usual life. The topicality of the topic is determined by the fact that marketing can be an effective tool for business recovery and development in Ukraine. SMM and marketing during the war has practically not been studied in academic circles and is a new problem and relevance in business circles.The purpose of the article is to study the experience of the world's leading countries during the crisis regarding possible ways of adapting marketing and SMM for the recovery of business in Ukraine and to formulate recommendations for improving marketing tools. Some areas of business were studied and it was noted that industry losses in general in Ukraine are quite difficult at the moment, since hostilities are still ongoing, and the situation in certain territories is unpredictable.The study of the experience of the world's leading countries during the crisis regarding possible ways of adapting marketing and SMM for the recovery of business in Ukraine is considered. It was determined that brands should always try to be aware of the current military, economic, political situation in order to be ready if necessary to change the business vector with their own marketing approaches to their target and potential consumers.
乌克兰战争给这个国家的经济造成了毁灭性的打击,当然,市场营销也改变了它的日常生活。该主题的话题性是由这样一个事实决定的,即营销可以成为乌克兰商业复苏和发展的有效工具。战争时期的营销与营销在学术界几乎没有研究过,这是一个新的问题,也是企业界的相关问题。本文的目的是研究危机期间世界主要国家的经验,关于适应营销和SMM的可能方法,以恢复乌克兰的业务,并制定改进营销工具的建议。对一些业务领域进行了研究,并指出,目前乌克兰的工业总体损失相当困难,因为敌对行动仍在继续,某些领土的局势难以预测。研究世界主要国家在危机期间的经验,考虑适应乌克兰商业复苏的营销和SMM的可能方法。我们确定,品牌应该始终努力了解当前的军事、经济、政治形势,以便在必要时准备好改变业务向量,用自己的营销方法来对付目标和潜在消费者。
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引用次数: 1
CREDIT AS A NECESSARY ECONOMIC TOOL OF ECONOMIC RELATIONSHIPS BETWEEN FINANCIAL COMPANIES AND BANKS 信贷作为金融公司与银行之间经济关系的必要经济工具
Pub Date : 2022-11-13 DOI: 10.31499/2616-5236.4(22).2022.267019
I.O. Аrtemieva, I. Bondaruk, І. Melnychuk
The financial crisis and the country's economic problems force enterprises to look for multi-vector tools to solve financial challenges. The need to ensure a smooth production process and the need to conduct active economic activity leads to an increase in the demand for credit resources. The modern financial system shows an increase in the supply of credit products. This paper examines the role of credit in providing enterprises with financial resources. The role of credits in the enterprise activities are investigated. The problems and prospects for the development of credit relations of enterprises in Ukraine are outlined. The article outlines the essence of the crediting process as a necessary economic tool of economic relationships between financial companies and banks. The definition of the concept of the bank crediting are considered in the article. Also, the features of bank lending to domestic enterprises were highlighted. The concept of "lending activities" is defined both in general and from the economic point of view. The reasons for the emergence of credit relations are investigated. The place and role of financial leverage analysis are determined in the article. The importance of the development of enterprise lending is proved.
金融危机和国家经济问题迫使企业寻求多向量工具来解决财务挑战。为了确保生产过程的顺利进行和开展积极的经济活动,对信贷资源的需求增加。现代金融体系表现为信贷产品供给的增加。本文考察了信贷在为企业提供金融资源中的作用。考察了信用在企业活动中的作用。概述了乌克兰企业信用关系发展中存在的问题和前景。本文概述了信贷过程作为金融公司与银行之间经济关系的必要经济工具的本质。本文对银行授信的概念进行了界定。同时,突出了银行对国内企业贷款的特点。“借贷活动”的概念既从一般的角度又从经济的角度加以界定。探讨了信用关系产生的原因。本文确定了财务杠杆分析的地位和作用。证明了发展企业贷款的重要性。
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引用次数: 0
PROBLEMS AND PROSPECTS OF THE DEVELOPMENT OF UNUSUAL TYPES OF TOURISM IN THE TERRITORY OF UKRAINE AFTER THE END OF THE RUSSIAN-UKRAINIAN WAR AS AN EXAMPLE OF MILITARY TOURISM 俄乌战争结束后乌克兰境内特殊类型旅游发展的问题与前景——以军事旅游为例
Pub Date : 2022-11-13 DOI: 10.31499/2616-5236.4(22).2022.267014
Nataliya М. Maliarchuk, Olga G. Chirva
The purpose of the article is to determine state measures for the formation of a mechanism for ensuring the formation of the quality of education in institutions of higher education. Methods. In the course of the research, general scientific methods and approaches, a systematic approach, general logical research methods (analysis, synthesis, generalization, comparison), dialectical method, method of cognition, method of objectivity,The issue of the feasibility of developing military tourism during the military-political confrontation and after the end of the Russian-Ukrainian war was considered.In today's conditions during the martial law in Ukraine, it is expedient to understand the development of the tourism sphere in the role of a public, economic and social attractor. Questions related to the identification of problems and prospects for the development of military tourism are promising and require further research.
本文的目的是确定国家的措施,以形成一个机制,以确保高等教育机构的教育质量的形成。方法。在研究过程中,运用一般的科学方法和途径、系统方法、一般的逻辑研究方法(分析、综合、概括、比较)、辩证方法、认知方法、客观方法,对俄乌军事政治对抗时期和俄乌战争结束后发展军事旅游的可行性问题进行了探讨。在乌克兰戒严令期间的今天的条件下,理解旅游领域的发展在公共,经济和社会吸引力的作用是有利的。军事旅游的问题识别和发展前景的相关问题是有希望的,需要进一步研究。
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引用次数: 3
SOCIAL INSURANCE AS A COMPONENT OF THE DOMESTIC SYSTEM OF SOCIAL PROTECTION FOR INTERNALLY DISPLACED PERSONS 社会保险是国内流离失所者社会保护制度的一个组成部分
Pub Date : 2022-11-13 DOI: 10.31499/2616-5236.4(22).2022.267018
L. Chvertko
The purpose of the study is to justify the importance of using social insurance as a tool to ensure social protection guarantees of internally displaced persons in Ukraine in the conditions of modern challenges. During the research, dialectical and abstract logical methods, methods of comparison, observation, analysis, synthesis, etc. were used.It has been proven that Russia's military invasion of Ukraine caused massive internal displacement of the population. The challenges associated with these processes necessitated the adoption of effective decisions to ensure adequate social protection of persons who had to leave their place of residence to avoid the negative consequences of war and temporary occupation. An assessment of the legal and organizational foundations of social protection and social security of internally displaced persons (IDPs) was carried out. It has been established that an important role in ensuring the guarantees of social protection of IDPs is played by mandatory social insurance, which is implemented in Ukraine through pension insurance, unemployment insurance, insurance in connection with temporary loss of working capacity, insurance against industrial accidents and occupational diseases, which caused the loss of working capacity. It was determined that, in accordance with the current legislation, displaced persons who are subject to mandatory state social insurance, in the event of an insurance event, are guaranteed material support through the provision of pensions, other types of social benefits and assistance, which are the main source of livelihood. The appointment of material support and the provision of social services are carried out on the basis of information contained in the system of personalized accounting of information about insured persons of the State Register of mandatory state social insurance.
这项研究的目的是证明在现代挑战的条件下,利用社会保险作为确保乌克兰境内流离失所者的社会保护保障的工具的重要性。在研究过程中,运用了辩证、抽象的逻辑方法、比较法、观察法、分析法、综合法等。事实证明,俄罗斯对乌克兰的军事入侵造成了大量人口的国内流离失所。与这些进程有关的挑战需要通过有效的决定,以确保为避免战争和临时占领的消极后果而不得不离开居住地的人得到充分的社会保护。对国内流离失所者的社会保护和社会保障的法律和组织基础进行了评估。已经确定,强制性社会保险在确保向国内流离失所者提供社会保护方面发挥了重要作用,乌克兰通过养恤金保险、失业保险、与暂时丧失工作能力有关的保险、工业事故保险和导致丧失工作能力的职业病保险实施了强制性社会保险。经确定,根据现行立法,受强制性国家社会保险约束的流离失所者,在发生保险事件时,保证通过提供养恤金、其他类型的社会福利和援助获得物质支助,这是生计的主要来源。物质支持的指派和社会服务的提供是根据强制性国家社会保险国家登记册中被保险人信息的个性化核算系统所载的信息进行的。
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引用次数: 0
APPLICATION OF BLOCKCHAIN TECHNOLOGY IN THE HOSPITALITY INDUSTRY 区块链技术在酒店业的应用
Pub Date : 2022-11-13 DOI: 10.31499/2616-5236.4(22).2022.267017
A. Blahopoluchna, I. Kyryliuk, O. Dzhoha, O. Lytvyn
Blockchain technology, its economic, social and technological implications, along with artificial intelligence and 5G mobile technology, have become revolutionary trends in the last few years. Blockchain technology is primarily associated with Bitcoin, as it is built on the blockchain platform. However, this technology goes far beyond cryptocurrencies such as Bitcoin, Ethereum, Litecoin, Ripple, as it can assist businesses in strategic planning and management. In 2018, the World Economic Forum and Gartner (an information technology, research and consulting company) announced blockchain as one of the most popular technologies. The hospitality industry should focus not on the technology itself, but on how it can be used to benefit consumers and suppliers, while creating new tourism products or systems. Blockchain technology can be used in online customer reviews, smart contracts, blockchain-based travel portals, online payment processing for hotel reservations, and supply chain management
区块链技术及其对经济、社会和技术的影响,以及人工智能和5G移动技术,在过去几年已经成为革命性的趋势。区块链技术主要与比特币相关,因为它是建立在区块链平台上的。然而,这项技术远远超出了比特币、以太坊、莱特币、瑞波币等加密货币,因为它可以帮助企业进行战略规划和管理。2018年,世界经济论坛和高德纳(一家信息技术、研究和咨询公司)宣布区块链是最受欢迎的技术之一。酒店业不应该把重点放在技术本身,而应该放在如何利用技术使消费者和供应商受益,同时创造新的旅游产品或系统。区块链技术可用于在线客户评论、智能合约、基于区块链的旅游门户、酒店预订的在线支付处理以及供应链管理
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引用次数: 0
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Economies' Horizons
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