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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK SMARTPHONE XIAOMI (STUDI KASUS DI JAKARTA BARAT) 品牌形象和产品质量对消费者购买小米产品兴趣的影响(案例研究在雅加达西部)
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-05-08 DOI: 10.30813/BMJ.V15I1.1560
Hermanto Liu
ABSTRACTThe existence of a decrease in product sales Smartphone Xiaomi significant gains from the year 2015-2016,due to Intense competition in the telecommunications business are on the rise. This research aims to knowthe influence of the brand image and product quality against the interest of the consumer to buy the productin the region of Xiaomi Smartphone West Jakarta taken Samples as many 100 respondents. The method used is the quantitative methods based on the results of interviews and questionnaires for testing instrument using the test validity, and reliability. Data analysis techniques using multiple linear regression due to variables that are used more than two variables, with the t-test and F-test. The research results showed that  the t-test with a brand image partially effect significantly to interest consumers buy Smartphone Xiaomi. While the quality of the product partially do not affect significantly to interest consumers buy Smartphone Xiaomi. F test results show that simultaneously the brand image and product quality significantly to influential interests buy consumer products Smartphone Xiaomi. And brand image is the most influential variables are dominant against the interest of the consumer to buy the product of Xiaomi Smartphone onthe quality of the product. Keywords: Brand Image, Product Quality and Interest To Buy.
【摘要】小米智能手机在2015-2016年取得了显著的增长,由于电信业务的激烈竞争,小米的产品销量有所下降。本研究旨在了解品牌形象和产品质量对消费者购买小米智能手机西雅加达地区的产品的影响,采取了多达100名受访者的样本。所采用的方法是基于访谈和问卷调查结果的定量方法,用于测试仪器的效度和信度。数据分析技术采用多元线性回归,由于变量使用了两个以上的变量,具有t检验和f检验。研究结果表明,具有品牌形象的t检验对消费者购买小米智能手机的兴趣有部分显著影响。而产品的质量部分不会影响消费者购买小米智能手机的兴趣。F检验结果显示,品牌形象和产品质量同时显著影响消费者购买小米智能手机产品的兴趣。而品牌形象是最具影响力的变量,对消费者购买小米智能手机产品的兴趣在产品质量上占主导地位。关键词:品牌形象,产品质量,购买兴趣。
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引用次数: 5
MENILIK PREFERENSI PEKERJAAN (JOB PREFERENCES ) PADA KELOMPOK GENERASI X 比较X一代的工作偏好
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-05-08 DOI: 10.30813/BMJ.V15I1.1563
Yustinus Yuniarto
Organizations in the present era prioritize smart work rather than hard work. Not infrequently the group has the character of wanting everything to be achieved instantly or in a shorter time. Based on data from the Central Bureau of Statistics of the Republic of Indonesia, in 2016 the number of workers from the X generation group was almost the same as the number of millennial workers. The Babby Boomers generation group continued to decline in number. Slowly, the X generation of workers will also experience the same thing. This phenomenon has been marked by the arrival of the millennial generation as a workforce that increasingly makes the composition of the generation of Babby Boomers diminishing in 2014 and 2016). This explains that the transition of generations of workers is  impossible to avoid or in other words the law of demand and supply applies to human resources in Indonesia. This study aims to analyze job preferences (job preferences) in groups of generation X workers based on work values. This research is quantitative research using multiple  regression analysis and SPSS. The error rate in this study uses the magnitude of 5%. Using 102 samples of this study explains that Job Preference is partially influenced by factors of self-realization and welfare guarantees but Job Preference for gen-X workers is not influenced by factors of work environment harmony and material factors. Simultaneously, Job Preference for gen-X workers is influenced by the factors of material conditions, selfrealization,  harmonization of the work environment and welfare factors.Keywords: job preference, work value, work environment
当今时代的组织优先考虑的是聪明的工作,而不是努力的工作。这群人往往有这样的特点:希望一切都能立即完成,或者在更短的时间内完成。根据印度尼西亚共和国中央统计局的数据,2016年,X世代的工人数量几乎与千禧一代的工人数量相同。婴儿潮一代的人数继续减少。慢慢地,X一代员工也会经历同样的事情。这一现象的标志是千禧一代作为劳动力的到来,这使得2014年和2016年婴儿潮一代的构成日益减少。这解释了工人世代的过渡是不可能避免的,换句话说,需求和供应的规律适用于印度尼西亚的人力资源。本研究旨在分析基于工作价值观的X一代员工群体的工作偏好(job preferences)。本研究采用多元回归分析和SPSS软件进行定量研究。本研究错误率采用5%的幅度。本研究利用102个样本解释了工作偏好受自我实现和福利保障因素的部分影响,而x一代员工的工作偏好不受工作环境和谐因素和物质因素的影响。同时,x一代员工的工作偏好受到物质条件、自我实现、工作环境和谐化和福利等因素的影响。关键词:工作偏好,工作价值,工作环境
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引用次数: 1
PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI NONFINANSIAL TERHADAP TENAGA KERJA PERUSAHAAN (STUDI PADA SPBU BS GROUP) 财务补偿和非财务补偿对企业劳动力的影响(加油站集团的一项研究)
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-05-08 DOI: 10.30813/BMJ.V15I1.1565
Wishnuwardhana R. Ismantara, F. Pranatasari
The increasing number of motorized vehicles from year to year triggers the high number of gas stations, and consequently, a more competitive sector. As service business, gas stations must pay attention to the workforce’s performance in order to excel in the competition. This research is  conducted to determine the influence of financial and non-financial compensation on the workforce’s performance in BS Group. This research is a quantitative research. The population of this research is the entire operator department of BS Group. This research uses non-probability sampling method, or more specifically, saturated sampling, to select 83 respondents as samples. The questionnaires used as data collection method consist of three variables, namely financial compensation, non-financial compensation, and performance. Additionally, Multiple Linear Regression is used as data analysis technique. Research results indicate that both financial and non-financial compensations significantly affect the employee performance of BS Group. Keywords: Financial compensation, Non-financial compensation, Performance, Labor.
随着机动车数量的逐年增加,加油站的数量也越来越多,因此,这个行业的竞争也越来越激烈。加油站作为服务行业,要想在竞争中脱颖而出,就必须重视员工的工作表现。本研究旨在确定BS集团的财务和非财务薪酬对员工绩效的影响。本研究为定量研究。本次研究的对象是BS集团的整个运营部门。本研究采用非概率抽样方法,更具体地说是饱和抽样,选取83名受访者作为样本。作为数据收集方法的问卷包括三个变量,即经济薪酬、非经济薪酬和绩效。此外,采用多元线性回归作为数据分析技术。研究结果表明,财务薪酬和非财务薪酬对BS集团的员工绩效都有显著影响。关键词:财务薪酬;非财务薪酬;绩效;
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引用次数: 0
PENGARUH INVESTMENT OPPORTUNITY SET TERHADAP NILAI PERUSAHAAN DENGAN MEDIASI KEBIJAKAN DEVIDEN [Studi Empiris pada Emiten yang Tergabung dalam Index LQ45] 投资机会对企业价值与股息政策协调的影响[LQ45指数相关的Emiten实证研究]
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-05-08 DOI: 10.30813/BMJ.V15I1.1564
B. Dharmawan, Fahrul Riza
This study l examine whether IOS and dividend policy have a positive direct effect on firm value, and whether dividend policy mediates the indirect influence of IOS on firm value on companies incorporated in LQ45. Pooled Least Squares analysis method was used. IOS was  proxied with MVBVE, and dividend policy as a mediating variable was proxied with DPR. Firm value was  proxied with  Price Earning Ratio (PER). The samples taken were 27 companies from the population, namely companies incorporated in the LQ 45 index. The samples were chosen purposely, namely companies that were consistently in the LQ 45 index group for three consecutive years (2015-2017). Investment Opportunity Set has a significant positive effect on Company Value. Dividend policy has a significant positive effect on Corporate Value and dividend policy mediates partially the effect of no IOS on firm valueKeywords:  Investment Opportunity Set, Devidend Payout Ratio, Firm Value
本研究考察了IOS和股利政策是否对公司价值有直接正向影响,股利政策是否中介了IOS对LQ45上市公司公司价值的间接影响。采用混合最小二乘分析方法。IOS用MVBVE代理,股利政策作为中介变量用DPR代理。公司价值用市盈率(PER)表示。样本取自人口中的27家公司,即lq45指数中的公司。样本是有意选择的,即连续三年(2015-2017年)一直在LQ 45指数组中的公司。投资机会集对公司价值有显著的正向影响。股利政策对公司价值有显著的正向影响,股利政策部分地中介了无IOS对公司价值的影响。关键词:投资机会集,股利支付率,公司价值
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引用次数: 2
PENGARUH PUSAT KENDALI INTERNAL DAN EKSTERNAL, EFIKASI DIRI DAN KEPUASAN KERJA TERHADAP KOMITMEN KEORGANISASIAN KARYAWAN PADA PT. PASIFIK TEKNOLOGI INDONESIA 内部和外部控制中心的影响,自我拟人化和工作满意度对PT. PT. INDONESIA技术的组织承诺的影响
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-05-08 DOI: 10.30813/BMJ.V15I1.1561
Desy Fitriani, E. Purwanto
The purpose of this study was to examine the influence of internal locus of control, external locus of control, self-efficacy, and job satisfaction on organizational commitments. This research was conducted on employees of PT. Pacifik Teknologi Indonesia. The research used simple random sampling. Data collection was done by distributing questionnaires to 114 respondents. The result of the research shows that internal locus ofcontrol has a positive and significant effect on organizational commitment, external locus of control has a positive and significant effect on organizational commitment, then job satisfaction has a positive and significant effect on organizational commitment, but self-efficacy has not a positive and significant effect on organizational commitment. Simultaneously, internal locus of control, external locus of control, self-efficacy, and job satisfaction have a positive and significant effect on organizational commitment.Keywords: internal locus of control, external locus of control, self efficacy, job satisfaction, organizationalcommitment.
本研究旨在探讨内部控制点、外部控制点、自我效能感和工作满意度对组织承诺的影响。本研究以PT. pacifick teknologii Indonesia的员工为研究对象。该研究采用了简单的随机抽样。数据收集是通过向114名受访者分发问卷来完成的。研究结果表明,内部控制点对组织承诺有正向显著影响,外部控制点对组织承诺有正向显著影响,工作满意度对组织承诺有正向显著影响,而自我效能感对组织承诺没有正向显著影响。同时,内部控制点、外部控制点、自我效能感和工作满意度对组织承诺有显著的正向影响。关键词:内部控制点、外部控制点、自我效能感、工作满意度、组织承诺。
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引用次数: 2
PERENCANAAN MANAJEMEN STRATEGIS DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI (Studi Kasus pada KRL Commuter Line Bogor-Jakarta). 战略管理规划与员工绩效满意度(KRL com线研究)。
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-03-04 DOI: 10.30813/BMJ.V14I2.1474
Raymundus I Wayan Ray
The purpose of this research is to know and analyze employee performance at PT Kereta Api Indonesia (Persero) Bogor-Jakarta. Variables used to measure employee performance arestrategic planning management variables and job satisfaction. The population of this study is all employees at PT Kereta Api Indonesia (Persero) Bogor-Jakarta which pledges ± 550 people. The research data is derived from the results of the questionnaire distribution directly. Questionnaires distributed to employees as many as 55 people using accidental sampling technique. Data management in this research using method with quantitative approach. Data analysis technique used is multiple linear regression analysis calculated using SPSS program aid. The result of the research shows that (1) strategic management planning has a positive and significant effect on employee performance at PT Kereta Api Indonesia (Persero) Bogor-Jakarta. (2) Job satisfaction has a positive and significant effect on employee performance at PT Kereta Api Indonesia Persero) Bogor- Jakarta. (3) strategic management planning and job satisfaction simultaneously have a positive and significant effect on employee performance at PT Kereta Api Indonesia (Persero) Bogor-Jakarta. Keywords: Strategic Management Planning, Job Satisfaction, Employee Performance
本研究的目的是了解和分析PT Kereta Api印度尼西亚(Persero)茂物-雅加达的员工绩效。用来衡量员工绩效的变量是战略规划、管理变量和工作满意度。本研究的人口是PT Kereta Api印度尼西亚(Persero)茂物-雅加达的所有员工,承诺约550人。本研究数据直接来源于问卷发放的结果。采用随机抽样的方法,向55名员工发放了问卷。本研究采用的数据管理方法带有定量方法。使用的数据分析技术是使用SPSS程序辅助计算的多元线性回归分析。研究结果表明:(1)战略管理规划对PT Kereta Api Indonesia (Persero)茂物-雅加达的员工绩效有显著的正向影响。(2)工作满意度对PT Kereta Api Indonesia Persero)茂物-雅加达的员工绩效有显著的正向影响。(3)战略管理规划和工作满意度对PT Kereta Api Indonesia (Persero)茂物-雅加达的员工绩效同时具有显著的正向影响。关键词:战略管理规划,工作满意度,员工绩效
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引用次数: 1
PENGARUH BUNGA DEPOSITO DAN NILAI TUKAR TERHADAP PENDAPATAN PERKAPITA DI INDONESIA (1995-2017)
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-03-04 DOI: 10.30813/BMJ.V14I2.1468
Francisca Sestri Goestjahjanti
The purpose of this study is to analyze and assess the magnitude of simultaneously and partially influence of deposit interest and exchange rates to income per capita in Indonesia. This research used secondary data time series for 23 years since 1995 up to 2017. The study method used explanatory research to explain the causal relationship between the variables in a model through hypothesis test. The analyzes employed statistical technique of linear regression with the software E-Views 7 and SPSS-22.The results of the study showed that these variables time deposit rate and xchange rate are simultaneously and partially give significant effects to income percapita in Indonesia period 1995-2017 Keywords : Time deposit rate, Exchange rate, Income per Capita.
本研究的目的是分析和评估存款利率和汇率对印度尼西亚人均收入的同时和部分影响的程度。该研究使用了自1995年至2017年的23年二手数据时间序列。研究方法采用解释研究的方法,通过假设检验来解释模型中变量之间的因果关系。分析采用线性回归统计技术,软件为E-Views 7和SPSS-22。研究结果表明,1995-2017年期间,定期存款利率和汇率这两个变量同时或部分地对印度尼西亚的人均收入产生显著影响。关键词:定期存款利率,汇率,人均收入。
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引用次数: 0
PENGARUH KEPERCAYAAN DAN RISIKO TERPERSEPSI TERHADAP KEPUTUSAN PEMBELIAN DARING DENGAN HARGA TERPERSEPSI SEBAGAI VARIABEL PEMODERASI (STUDI KASUS PADA SHOPEE INDONESIA) 信念与感知风险对在线购买决策的影响,其买入价格为模型变量(SHOPEE印度尼西亚案例研究)
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-03-04 DOI: 10.30813/BMJ.V14I2.1471
Tisia Priskila
This study aims to determine the effect of trust and risk perception on online purchasing decisions and the influence of price perception as a moderator variable on trust, risk perception, and online purchasing decisions. The analysis method used is PLS-SEM (Partial Least Square-Structural Equation Modeling) with a sample of 100 respondents. The results show that trust has a positive effect on online purchasing decisions and perceived risk has a negative effect on online purchasing decisions. Perceived price as a moderating variable weakens the influence of trust on online purchasing decisions but it does not have an influence on the relationship between risk perception and online buying decisions.Keywords: trust, perceived risk, perceived price, purchase decision
本研究旨在确定信任和风险感知对在线购买决策的影响,以及价格感知作为调节变量对信任、风险感知和在线购买决策的影响。使用的分析方法是PLS-SEM(偏最小二乘结构方程模型),样本为100名受访者。结果表明,信任对在线购买决策有正向影响,感知风险对在线购买决策有负向影响。感知价格作为调节变量削弱了信任对在线购买决策的影响,但对风险感知与在线购买决策之间的关系没有影响。关键词:信任,感知风险,感知价格,购买决策
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引用次数: 3
ANALISIS KINERJA KEUANGAN LEMBAGA PERKREDITAN DESA ADAT BANGKANG BAKTISERAGA MENGGUNAKAN ANALISIS DU PONT 利用DU PONT分析,分析当地金融信贷机构BANGKANG BAKTISERAGA的财务业绩
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-03-04 DOI: 10.30813/BMJ.V14I2.1469
P. Anggreni
The management is required to always introspect condition of the company, especially in terms of financialnya, because it holds the key to life and death of the company. The condition that the  company should always be monitored, can be done by analyzing the financial statements themselves, which generally consist of a balance sheet and income statement. Through the analysis of the financial statements can be found successful achievement of achievement demonstrated by the absence of a healthy financial statements, which is the basis of performance appraisal or part of the existing work in the company.Used in this study to analyze the financial statements is Du Pont, aims to determine the state of Indigenous Village Credit Institutions Bangkang Baktiseraga which was done by measuring the financial performance. Analysis of Du Pont is one of the techniques that are thorough financial analysis, management can determine the level of efficiency of capital use. Financial performance results obtained from the calculation of Return on Assets and Return on Equity from year to year decline, but is still in good health as above average standard of Bank Indonesia. Village Credit Institutions should determine the condition of future performance in order to be a better performance than the previous year and the profit achieved will also be maximized. Key words: Financial Performance, LPD, ROA, ROE, Du Pont Analysis
管理层需要时刻反省公司的状况,尤其是财务状况,因为这关系到公司的生死存亡。通过分析财务报表本身,可以得出公司应该始终受到监控的条件,财务报表通常由资产负债表和损益表组成。通过对财务报表的分析可以发现,业绩取得成功所证明的业绩缺乏健康的财务报表,这是绩效考核的基础或公司现有工作的一部分。本研究使用杜邦公司的财务报表进行分析,旨在确定邦康Baktiseraga土著村信贷机构的状况,这是通过衡量财务绩效来完成的。杜邦分析的技术之一,是对财务进行透彻的分析,可以决定资金使用效率的管理水平。通过计算资产收益率和股本收益率得出的财务业绩结果逐年下降,但仍处于良好状态,高于印尼银行的平均水平。村信机构应该确定未来的业绩状况,以便比上一年的业绩更好,实现利润最大化。关键词:财务绩效,LPD, ROA, ROE,杜邦分析
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引用次数: 0
PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE 审美、逃避、探索丹方便,网购购物行为在购物商城中屡见不鲜
Q4 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2019-03-04 DOI: 10.30813/BMJ.V14I2.1473
Novita Novita
Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.
传统上,商场开发商试图通过商店的多样性和一个地方的产品可用性来吸引消费者(一站式购物概念)。但现在,消费市场更加细分。为了获得顾客的忠诚度,购物中心必须能够吸引独特的动机和体验需求,而不仅仅是提供一个以有吸引力的价格提供完整商品的购物场所。本文旨在回答一个主要的挑战,在成功的商场吸引游客网上购物的趋势。数据是通过对雅加达购物中心游客的问卷调查收集的。采用多元线性回归对380例样本进行分析。本研究建议实体购物中心必须创造一种新的氛围来吸引不同的细分市场。购物中心必须提供不同的概念,创造消费者在网上购物中无法获得的新体验。关键词:审美,探索,逃避,便利,商场购物行为。
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引用次数: 0
期刊
AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL
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