AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL最新文献

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The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow 品牌忠诚、品牌意识、品牌形象和感知质量对品牌资产的影响

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2023-04-26 DOI: 10.30813/bmj.v19i1.4228

U. D. Lestari, Lusi Yanah

This study aims to determine the effect of brand loyalty, brand awareness, brand image, and perceived quality on MS Glow. The data collection technique was carried out by distributing Likert questionnaires which were distributed online on Google Forms. The sampling technique uses purposive sampling. Data were taken from 202 respondents and analyzed using SPSS 26 and SEM Lisrel 8.8. Respondents were taken from MS Glow users who lived in Tangerang Regency. Based on the test results, it was found that the variables brand loyalty, brand awareness, and perceived quality had a positive and significant influence on brand equity and brand image had no positive effect and did not support brand equity.

本研究旨在探讨品牌忠诚度、品牌意识、品牌形象和感知质量对MS Glow的影响。数据收集技术通过发放李克特问卷进行，该问卷在谷歌表格上在线分发。抽样技术使用有目的的抽样。数据来自202名受访者，并使用SPSS 26和SEM Lisrel 8.8进行分析。受访者来自居住在Tangerang Regency的MS Glow用户。检验结果发现，品牌忠诚、品牌意识和感知质量对品牌资产有正向显著影响，而品牌形象对品牌资产没有正向影响，不支持品牌资产。

引用次数: 0

A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude 名人代言对购买意愿影响的混合方法研究:品质感知和品牌态度的中介作用

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3681

Estri Cinta Tyas Gusti, D. Laksmidewi

In the case of Samsung Smartphone and celebrity Dian Sastrowardoyo in the Indonesian context, the study attempts to clarify the impact of celebrity endorsers on consumers' purchase intentions through the mediation of customer's perception of quality and customer's attitude towards the brand. Due to the pandemic's requirement that numerous activities be done online, the intensity of mobile phone use has also increased. Samsung capitalized on this trend by employing celebrity endorsements to flood various social media, particularly YouTube, with commercials. The results reveal that not all elements of a celebrity’s endorsement impact purchase intention. Perception of quality and attitude towards brand only mediate some elements. This mixed method study employed survey data from 252 people living or working in Jakarta, analyzed statistically using SEM-PLS and proceeded with the interview process. The study indicates that, aside from focusing on the qualities of celebrity endorsers, smartphone companies in particular need to anticipate some potential substitutes. Limitations of the study are also outlined, and directions for future research are considered too.

以印尼背景下的三星智能手机与名人Dian Sastrowardoyo为例，本研究试图通过消费者对质量的感知和消费者对品牌的态度来阐明名人代言对消费者购买意愿的影响。由于大流行要求在网上进行许多活动，移动电话的使用强度也有所增加。三星利用这一趋势，聘请名人代言，在各种社交媒体(尤其是YouTube)上投放了大量广告。研究结果显示，并非名人代言的所有因素都会影响购买意愿。对质量的感知和对品牌的态度只是中介的一些因素。这项混合方法研究采用了252名在雅加达生活或工作的人的调查数据，使用SEM-PLS进行统计分析，并进行了访谈过程。研究表明，除了关注名人代言的品质外，智能手机公司尤其需要预测一些潜在的替代品。本文还对研究的局限性进行了概述，并对未来的研究方向进行了展望。

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引用次数: 0

Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen 分析绿色营销和品牌形象对消费者忠诚度的影响

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3612

Melisa Melisa

This study aims to see the effect of green marketing and brand image on consumer loyalty to the Starbucks Coffee brand partially and simultaneously, where the population in this study is Starbucks consumers in Jakarta who have bought the product before. Then the sample was taken using purposive sampling and random sampling as many as 90 respondents, and there were only 78 respondents' data that could be processed. This type of research is quantitative research with two independent variables, namely green advertising and brand image and the dependent variable is consumer loyalty. The data analysis technique used is multiple linear regression using the Jamovi program and it is known from the results of data processing that green advertising and brand image partially and simultaneously have a significant effect on consumer loyalty, whereas from the results of the study the brand image variable has a more significant influence on consumer loyalty.

本研究旨在了解绿色营销和品牌形象对消费者对星巴克咖啡品牌忠诚度的影响，其中本研究的人群是雅加达的星巴克消费者，他们之前购买过该产品。然后采用有目的抽样和随机抽样的方式抽取样本，多达90个被调查者，只有78个被调查者的数据可以处理。这种类型的研究是定量研究，有两个自变量，即绿色广告和品牌形象，因变量是消费者忠诚度。使用的数据分析技术是使用Jamovi程序的多元线性回归，从数据处理的结果可知，绿色广告和品牌形象部分且同时对消费者忠诚度有显著影响，而从研究结果来看，品牌形象变量对消费者忠诚度的影响更为显著。

引用次数: 0

The Influence of Sharia Good Corporate Governance on Financial Performance (ROA) Of Sharia Banking In Indonesia for the 2016-2020 Period 伊斯兰教良好公司治理对印尼伊斯兰教银行2016-2020年财务绩效(ROA)的影响

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3449

Ari Kurniawan Putra

This study aims to determine the partial effect of Good Corporate Governance with the following indicators; board of directors, board of commissioners, audit committee, and board of sharia supervisory, on financial performance using financial ratios, namely ROA (return on assets) during the 2016-2020 period. The population in this study is Islamic banking companies listed on the Indonesia Stock Exchange. The determination of the sample using purposive sampling included as many as 11 samples of companies in 5 years. The data analysis technique used in this research is multiple regression analysis using the panel data method. The results of the study indicate that partially the board of directors and the board of commissioners affect the financial performance, while the audit committee and sharia supervisory board do not affect the financial performance. Besides, the indicators of Good Corporate Governance (board of directors, board of commissioners, audit committee, board of sharia supervisory) simultaneously affect the financial performance with the value of R square indicating that variable X has a large contribution to variable Y.

本研究旨在通过以下指标来确定良好公司治理的部分效应;董事会、专员委员会、审计委员会和伊斯兰教法监督委员会在2016-2020年期间使用财务比率，即ROA(资产收益率)来评估财务绩效。本研究的对象是在印尼证券交易所上市的伊斯兰银行公司。样本的确定采用目的抽样法，5年内包括多达11家公司样本。本研究采用的数据分析技术是采用面板数据法的多元回归分析。研究结果表明，董事会和监事会对财务绩效有部分影响，审计委员会和伊斯兰教法监事会对财务绩效没有影响。此外，良好公司治理的指标(董事会、董事会、审计委员会、伊斯兰教法监事会)同时影响财务绩效，其R平方值表明变量X对变量Y的贡献较大。

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引用次数: 0

Sistem Pengukuran Performa Human Resource Menggunakan Human Resource Scorecard: Studi Kasus di X Consulting

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3651

Salsabila Annisa Arista, Rehan Wira Widyatna, Erlinda Muslim

Driven by today's rapid technological innovation, the world is changing at a breakneck speed. Business is one of the things that is greatly affected by this change, companies are required to continuosly improve and provide more value to customers compared to competitors by having strong Competitive Advantage (CA). 85% value of a company is based on intangible assets, which HR play a big role. The problem is, although the human resource is a very influential asset in a company, it is rarely considered and measured. In fact, Human Resources is one of the most important resource that each company should have. Therefore, this study aims to design a performance measurement system for human resources, so that it fits the company's goals and can be used as a tool for the HR division's report to X Consulting, a consulting firm where the value of this kind of company is really determined by the quality of its human resources. The design is carried out using the Human resource Scorecard method, based on the objectives, vision, mission, and values of the company, until a Key performance Indicator is generated for each strategic goal of each perspective (Financial, Customer, Operational, and Strategic). These KPIs were weighted using the Analytical Network Process and obtained 44 KPIs which were divided into 22 for leading indicators and 22 for lagging indicators.

在当今快速技术创新的推动下，世界正在以惊人的速度变化。商业是受这种变化影响很大的事情之一，公司需要不断改进，并通过强大的竞争优势(CA)为客户提供比竞争对手更多的价值。一个公司85%的价值是基于无形资产，其中人力资源发挥了很大的作用。问题是，虽然人力资源在公司中是一项非常有影响力的资产，但它很少被考虑和衡量。事实上，人力资源是每个公司应该拥有的最重要的资源之一。因此，本研究旨在设计一个人力资源绩效衡量体系，使其符合公司的目标，并可以作为人力资源部门向X咨询公司报告的工具，而这类公司的价值实际上是由其人力资源的质量决定的。基于公司的目标、愿景、使命和价值观，使用人力资源记分卡方法进行设计，直到为每个角度(财务、客户、运营和战略)的每个战略目标生成关键绩效指标。利用分析网络过程对这些kpi进行加权，得到44个kpi，其中22个为领先指标，22个为滞后指标。

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引用次数: 0

Mediasi Motivasi Kerja Hubungan Kompetensi Dalam Meningkatkan Kinerja Pegawai 协调能力关系，提高员工表现

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3666

Aniek Setyowati, Moh. Mukhsin, I. Suhendra, Didit Haryadi

The aspect that can be used as a benchmark for an agency in managing its human resources is employee performance. The purpose of this study, among others, to test and analyze the factors in improving the performance of employees with competence through work motivation. This research was conducted at the Department of Public Works and Spatial Planning with a population of 198 using a sample of 150 respondents. The questionnaire method was distributed using an interval scale of 1 strongly disagree 10 strongly agree. The data analysis technique used SEM PLS. The results of this study indicate the influence of competence on employee performance, the influence of competence on work motivation, the influence of work motivation on employee performance and work motivation can be a mediation in improving employee performance.

一个机构在管理人力资源时可以作为基准的方面是员工绩效。本研究的目的之一是测试和分析通过工作激励提高胜任力员工绩效的因素。这项研究是在公共工程和空间规划部进行的，共有198人，150人接受了调查。问卷调查方法采用1分强烈不同意10分非常同意的区间量表进行分发。本研究结果表明胜任力对员工绩效的影响、胜任力对工作动机的影响、工作动机对员工绩效的影响以及工作动机对员工绩效的中介作用。

引用次数: 0

Peran Mediasi Brand Satisfication terhadap Faktor-Faktor yang Dapat Memprediksi Purchase Decision

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.4063

Steven Leoti Aliman, K. Keni

Fast Moving Consumer Good (FMCG) consists of products which are consumed frequently, thereby several FMCG firms offer products with similar benefits. Hence, in order to maintain and increase their market share, FMCG firms have to understand factors affecting consumers’ decision to purchase FMCG products. This research is aimed to empirically examine the influence of perceived value, social media marketing, and brand trust on consumer’s purchase decisions directly and indirectly through brand satisfication. Sample selection was done by using non-probability sampling method, which is convenience sampling technique on 226 consumers of shampoo in Jakarta. The questionnaire was distributed online through Google Form. Hypothesis testing was done by using PLS-SEM method. This study indicated that perceived value, social media marketing, brand trust, and brand satisfication have a positive and significant influence on purchase decision, but brand trust does not have a positive and significant influence on purchase decision. Furthermore, perceived value and brand trust have a positive and significant influence on brand satisfication, but brand trust does not have a positive and significant influence on brand satisfication. Lastly, brand satisfication can positively and significantly mediate perceived value and social media marketing on purchase decision, but it cannot positively and significantly mediate brand trust and purchase decisions.

快速消费品(FMCG)由经常消费的产品组成，因此几家快速消费品公司提供的产品具有类似的好处。因此，为了保持和增加他们的市场份额，快速消费品公司必须了解影响消费者购买快速消费品决策的因素。本研究旨在通过品牌满意度实证检验感知价值、社交媒体营销和品牌信任对消费者购买决策的直接和间接影响。样本选取采用非概率抽样法，即便利性抽样法，选取雅加达市226名洗发水消费者。问卷通过谷歌表格在线分发。采用PLS-SEM方法进行假设检验。本研究发现，感知价值、社交媒体营销、品牌信任和品牌满意度对购买决策有正向显著影响，而品牌信任对购买决策没有正向显著影响。感知价值和品牌信任对品牌满意度有正向显著影响，而品牌信任对品牌满意度没有正向显著影响。最后，品牌满意度对感知价值和社会化媒体营销对购买决策的正向显著中介作用，但对品牌信任和购买决策的正向显著中介作用不起作用。

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引用次数: 0

Perencanaan Strategi Manajemen pada Kasus Perusahaan Distributor Spare Part Motor 电机零件分销商的管理策略规划

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3843

Liem Bambang Sugiyanto, J. Andry

Several Motor Spare Part Distributor Companies have problems in planning management strategies to increase marketing. Therefore the authors conducted this research so that the company has a strategic management plan by utilizing technology, namely by implementing an information system, especially in the field of marketing, therefore a management strategy is needed to align information technology strategy with the company's business activities and strategy by adjusting the company's internal conditions. Researchers carry out various activities in research, namely literature review, collecting data from companies, Internal and external business analysis and making enterprise architecture blueprints and information technology portfolios that will be used. The research results show that the company has adequate information system planning for current and future business processes by mapping them into the application portfolio. The company's e-commerce website shows very strategic results in increasing the marketing of the distributor company.

一些汽车零配件经销商在增加市场营销的计划管理策略方面存在问题。因此，作者进行了这项研究，使公司有一个战略管理计划，利用技术，即通过实施信息系统，特别是在营销领域，因此需要一个管理战略，使信息技术战略与公司的经营活动和战略相一致，通过调整公司的内部条件。研究人员在研究中进行各种活动，即文献综述，从公司收集数据，内部和外部业务分析以及制作将要使用的企业架构蓝图和信息技术组合。研究结果表明，该公司通过将当前和未来的业务流程映射到应用程序组合中，对它们进行了充分的信息系统规划。该公司的电子商务网站在增加分销商公司的营销方面显示出非常战略性的结果。

引用次数: 0

Small And Medium-Sized Enterprises and The Application of Knowledge Management in Disaster Condition 中小企业与灾害环境下知识管理的应用

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2022-09-18 DOI: 10.30813/bmj.v18i2.3440

Pricylia Chintya Dewi Buntuang, H. Adda

This study describes the knowledge management applied by small and medium-sized enterprises (SMEs) in both natural and non-natural disaster conditions. SMEs need innovation and creativity to maintain business continuity so the application of knowledge management is important as limited resources greatly affect it. Therefore SMEs need to innovate and show their creativity to get out of the slump caused by the disaster. This study used a quantitative approach by conducting statistical tests and comparative tests. This study involved 200 SMEs affected by natural and non-natural disasters as the population, while the sample size was based on the Slovin formula and was determined randomly. The results of the study showed that there were differences in the knowledge management applied by SMEs during natural and non-natural disaster conditions.

本研究描述了中小企业在自然灾害和非自然灾害条件下的知识管理应用。中小企业需要创新和创造力来保持业务的连续性，因此知识管理的应用非常重要，因为有限的资源对其产生了很大的影响。因此，中小企业要走出灾难带来的低迷，就需要创新，发挥自己的创造力。本研究采用了定量方法，进行了统计检验和比较检验。本研究以200家受自然灾害和非自然灾害影响的中小企业为研究对象，样本量采用Slovin公式，随机确定。研究结果表明，中小企业在自然灾害和非自然灾害条件下的知识管理应用存在差异。

引用次数: 0

Kualitas Jasa Audit dalam Perspektif Dimensi Budaya Hofstede 霍夫斯特德文化维度视角的审计服务质量

Q4 AGRICULTURAL ECONOMICS & POLICY

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL

Pub Date : 2022-09-18 DOI: 10.30813/bmj.v18i2.3259

Samirah Dunakhir

This study aims to understand the role of cultural values on the perception of the importance of service quality factors in providing audit services. Hofstede presents six national cultural values, four of which have been used extensively in the accounting and auditing research literature. In Hofstede's cultural perspective, Indonesia is a country with cultural values: high power distance; low uncertainty avoidance; collectivism; and feminists. The sample in this study is the practitioners in audit market. Data was collected by using semi-structured interview technique. Data analysis was carried out using qualitative descriptive analysis with a Content Analysis approach. The themes in the interview transcripts were highlighted using Nvivo's QSR software program. The results showed that the cultural value of "expect good treatment" was identified in the respondents' answers during interviews that discussed the quality factor of audit services. This cultural value is one of the cultural values mentioned by Hofstede held by community groups with a cultural dimension of "high power distance". This shows that in discussing the rules that must be applied in maintaining audit quality, local cultural values must be considered. Different community groups have different cultural values.

本研究旨在了解文化价值观对提供审计服务中服务质量因素重要性的认知所起的作用。Hofstede提出了六种民族文化价值观，其中四种在会计和审计研究文献中被广泛使用。在Hofstede的文化视角中，印尼是一个具有文化价值观的国家:高权力距离;低不确定性规避;集体主义;和女权主义者。本研究的样本是审计市场的从业人员。采用半结构化访谈法收集数据。数据分析采用定性描述性分析和内容分析方法。访谈记录中的主题使用Nvivo的QSR软件程序进行突出显示。结果表明，在讨论审计服务质量因素的访谈中，受访者的回答中确定了“期望良好待遇”的文化价值。这种文化价值观是Hofstede提到的具有“高权力距离”文化维度的社区群体所持有的文化价值观之一。这表明，在讨论维持审计质量必须适用的规则时，必须考虑当地的文化价值观。不同的社区群体有不同的文化价值观。

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