Community Development is a lecture activity held by Prasetiya Mulya University for semester 5 students. On this occasion our group obtained business partners in the Wangunjaya Village, Cugenang District. Who owns the business consists of decorative lights which have raw materials consisting of paralon pipes made of PVC (Polyvinyl Chloride). Starting from the operational aspects, financial, human resources to marketing. The target that our group have discussed is to expand the scope of this business, so that the number of people who know this product and its development can increase significantly. In terms of operations, our partner have been able to produce up to 100 products per month after occupying a new place. Before he moved to the new place, our partner was only able to produce 50 products per month. For finance, our partner use Value-Based Pricing strategies to determine the selling price of each product. In addition, we also managed to increase our partner's monthly income from Rp 2.375.000,- to Rp 4.257.300,-. Then, for the marketing department, our group had suggested our partner to uses social media like Instagram to market our products. Instagram is used to promote existing products, while more information about products and special orders can be done via WhatsApp. And for the human resources section, our partners managed to increase the number of employees from 2 employees to 5 employees
{"title":"Pengembangan Usaha Lampu Hias Pipa Mg Craft Melalui Kegiatan Pengabdian Kepada Masyarakat Universitas Prasetiya Mulya","authors":"Achmad Rifqi Ramadhan, Hansen Sutjiadi, Hendry Anggie, Reydia Adriel Paseru, Selly Yul, Sonya Katrina, Stephanie Yenchristie, Sonny Agustiawan","doi":"10.21632/1.2.334-351","DOIUrl":"https://doi.org/10.21632/1.2.334-351","url":null,"abstract":"Community Development is a lecture activity held by Prasetiya Mulya University for semester 5 students. On this occasion our group obtained business partners in the Wangunjaya Village, Cugenang District. Who owns the business consists of decorative lights which have raw materials consisting of paralon pipes made of PVC (Polyvinyl Chloride). Starting from the operational aspects, financial, human resources to marketing. The target that our group have discussed is to expand the scope of this business, so that the number of people who know this product and its development can increase significantly. In terms of operations, our partner have been able to produce up to 100 products per month after occupying a new place. Before he moved to the new place, our partner was only able to produce 50 products per month. For finance, our partner use Value-Based Pricing strategies to determine the selling price of each product. In addition, we also managed to increase our partner's monthly income from Rp 2.375.000,- to Rp 4.257.300,-. Then, for the marketing department, our group had suggested our partner to uses social media like Instagram to market our products. Instagram is used to promote existing products, while more information about products and special orders can be done via WhatsApp. And for the human resources section, our partners managed to increase the number of employees from 2 employees to 5 employees","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116013508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Glenys Emmanuella, Felicia Cahyadi, B. Marietta, Albertus Agung, Tommy Wong, S. Widodo, Dicky Wijaya
The development of Micro, Small and Medium - Scale Business in Indonesia is carried out to improve the economy and create jobs for the community. Nowadays, many Micro, Small and Medium - Scale Business in the culinary sector in Cianjur utilize the regional culinary diversity to develop the businesses they are running. One type of regional culinary that has the opportunity to be developed into an attractive business is peanut brackets. In developing its business, Micro, Small and Medium Enterprises are still lacking knowledge to be able to carry out the production process effectively and efficiently. In addition, MSME players also experienced problems in managing business licenses to expand the marketing distribution network of peanut products. Through business assistance by a group of builders in the Prasetiya Mulya University Community Development activities in Cianjur, production processes and product quality are improved through the creation of standard operating procedures, education, and realization of business licensing, and improving product marketing strategies. Through 1-month direct assistance, partners succeed in gaining new marketing places, getting revenue & profit increases, and partners are becoming more independent in running their business.
{"title":"Produktivitas Dan Pemasaran Produk Rempeyek pada Usaha Mikro Kecil Menengah di Cianjur","authors":"Glenys Emmanuella, Felicia Cahyadi, B. Marietta, Albertus Agung, Tommy Wong, S. Widodo, Dicky Wijaya","doi":"10.21632/1.2.273-289","DOIUrl":"https://doi.org/10.21632/1.2.273-289","url":null,"abstract":"The development of Micro, Small and Medium - Scale Business in Indonesia is carried out to improve the economy and create jobs for the community. Nowadays, many Micro, Small and Medium - Scale Business in the culinary sector in Cianjur utilize the regional culinary diversity to develop the businesses they are running. One type of regional culinary that has the opportunity to be developed into an attractive business is peanut brackets. In developing its business, Micro, Small and Medium Enterprises are still lacking knowledge to be able to carry out the production process effectively and efficiently. In addition, MSME players also experienced problems in managing business licenses to expand the marketing distribution network of peanut products. Through business assistance by a group of builders in the Prasetiya Mulya University Community Development activities in Cianjur, production processes and product quality are improved through the creation of standard operating procedures, education, and realization of business licensing, and improving product marketing strategies. Through 1-month direct assistance, partners succeed in gaining new marketing places, getting revenue & profit increases, and partners are becoming more independent in running their business.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114526494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Studi pendahuluan yang dilakukan diperoleh informasi bahwa permasalahan yang dihadapi oleh Masalah umum yang muncul pada masyarakat kelompok usaha pengolahan ikan yaitu terbatasnya pengetahuan produksi olahan ikan, rancang bangun, dan manajemen dalam hal pengolahan variasi makanan ikan, seperti: ikan asin, ikan pindang, otak-otak. Hasil pengamatan langsung (20 Agustus 2018), usaha pengolahan ikan sudah ditekuni turun-temurun dari keluarga dimana hasil penjualan mengalami penurunan dari tahun ke tahun dikarenakan perubahan iklim cuaca dan belum adanya teknologi yang mendukung untuk menunjang produksi variasi makanan. Oleh karena itu diperlukan pengetahuan produksi olahan ikan, rancang bangun, dan manajemen pengelolaan wirausaha, sehingga pengolahan ikan lebih maksimal. Metode pendekatan yang digunakan dalam kegiatan PKM adalah pertama pendampingan yang dilakukan melalui sosialisasi dan FGD untuk memberikan pemahaman tentang potensi sumber daya alam berupa ikan yang melimpah dihasilkan oleh nelayan desa teluk yang bisa dimanfaatkan atau diolah menjadi berbagai macam makanan dan kerajinan tangan. Kedua kegiatan pelatihan pengolahan ikan berbasis food security menjadi makanan dan kerajinan tangan yang diajarkan praktek mengenai pengoalahan ikan menjadi makanan berupa nugget, bakso, sosis, empek-empek, dan otak-otak sedangkan pengolahan ikan menjadi kerajinan tangan berupa bunga hias dan perhiasan imitasi serta pelatihan mengenai manajemen keuangan sederhana. Luaran yang akan dicapai dari kegiatan ini adalah meningkatkan pengetahuan dan keterampilan penerima manfaat dalam mengolah ikan menjadi beberapa jenis produk yang bernilai sehingga dapat membantu dalam perekonomian keluarga. Serta produk dari ikan yang dihasilkan berupa makanan dan kerajinan tangan.
{"title":"INOVASI PENGOLAHAN IKAN BERBASIS VARIASI PRODUK FOOD SECURITY BAGI NELAYAN TELUK KECAMATAN LABUAN KABUPATEN PANDEGLANG PROVINSI BANTEN","authors":"Ahmad Fauzi","doi":"10.21632/1.2.401-411","DOIUrl":"https://doi.org/10.21632/1.2.401-411","url":null,"abstract":"Studi pendahuluan yang dilakukan diperoleh informasi bahwa permasalahan yang dihadapi oleh Masalah umum yang muncul pada masyarakat kelompok usaha pengolahan ikan yaitu terbatasnya pengetahuan produksi olahan ikan, rancang bangun, dan manajemen dalam hal pengolahan variasi makanan ikan, seperti: ikan asin, ikan pindang, otak-otak. Hasil pengamatan langsung (20 Agustus 2018), usaha pengolahan ikan sudah ditekuni turun-temurun dari keluarga dimana hasil penjualan mengalami penurunan dari tahun ke tahun dikarenakan perubahan iklim cuaca dan belum adanya teknologi yang mendukung untuk menunjang produksi variasi makanan. Oleh karena itu diperlukan pengetahuan produksi olahan ikan, rancang bangun, dan manajemen pengelolaan wirausaha, sehingga pengolahan ikan lebih maksimal. Metode pendekatan yang digunakan dalam kegiatan PKM adalah pertama pendampingan yang dilakukan melalui sosialisasi dan FGD untuk memberikan pemahaman tentang potensi sumber daya alam berupa ikan yang melimpah dihasilkan oleh nelayan desa teluk yang bisa dimanfaatkan atau diolah menjadi berbagai macam makanan dan kerajinan tangan. Kedua kegiatan pelatihan pengolahan ikan berbasis food security menjadi makanan dan kerajinan tangan yang diajarkan praktek mengenai pengoalahan ikan menjadi makanan berupa nugget, bakso, sosis, empek-empek, dan otak-otak sedangkan pengolahan ikan menjadi kerajinan tangan berupa bunga hias dan perhiasan imitasi serta pelatihan mengenai manajemen keuangan sederhana. Luaran yang akan dicapai dari kegiatan ini adalah meningkatkan pengetahuan dan keterampilan penerima manfaat dalam mengolah ikan menjadi beberapa jenis produk yang bernilai sehingga dapat membantu dalam perekonomian keluarga. Serta produk dari ikan yang dihasilkan berupa makanan dan kerajinan tangan.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130175615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The recipient of a self-help housing stimulus program (BSPS) must meet the conditions set by the Ministry of Public Works and Public Housing, namely Indonesian citizens who have a family, own or control land, do not have a house or own and occupy the only house with conditions unfit for habitation, have never received stimulant assistance from self-help housing from the central government, earning the most worth the local provincial minimum wage, and most preferably people who want to support themselves until the house is built into a habitable house. The purpose of this service is to find out the motivation and self-reliance of the community in making a decent house in the village of Tirta kencana, Rimbo Bujang Subdistrict, Tebo.The activity is carried out on stairs 17 April to 30 July 2019. Community service methods carried out are counseling, surveying, monitoring and evaluation. The data obtained from this service were analyzed in a description of 2 groups of beneficiaries in the village of Tirta Kencana, consisting of 15 groups of people, so all of them were 30 people. The data used is primary data and secondary data. The results of the study showed that the motivation of the community to take part in the self-help housing (BSPS) stimulant assistance program was that there were many community members so that they could make a decent house with only Rp. 17,500,000, the size of a house that makes up a majority of more than 6X6 M.
{"title":"MOTIVASI DAN SWADAYA MASYARAKAT PENERIMA BANTUAN STIMULAN PERUMAHAN SWADAYA","authors":"A. Asminar","doi":"10.21632/1.2.393-400","DOIUrl":"https://doi.org/10.21632/1.2.393-400","url":null,"abstract":"The recipient of a self-help housing stimulus program (BSPS) must meet the conditions set by the Ministry of Public Works and Public Housing, namely Indonesian citizens who have a family, own or control land, do not have a house or own and occupy the only house with conditions unfit for habitation, have never received stimulant assistance from self-help housing from the central government, earning the most worth the local provincial minimum wage, and most preferably people who want to support themselves until the house is built into a habitable house. The purpose of this service is to find out the motivation and self-reliance of the community in making a decent house in the village of Tirta kencana, Rimbo Bujang Subdistrict, Tebo.The activity is carried out on stairs 17 April to 30 July 2019. Community service methods carried out are counseling, surveying, monitoring and evaluation. The data obtained from this service were analyzed in a description of 2 groups of beneficiaries in the village of Tirta Kencana, consisting of 15 groups of people, so all of them were 30 people. The data used is primary data and secondary data. The results of the study showed that the motivation of the community to take part in the self-help housing (BSPS) stimulant assistance program was that there were many community members so that they could make a decent house with only Rp. 17,500,000, the size of a house that makes up a majority of more than 6X6 M.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127977221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Desy Gunawan, Ezra Erlangga, Felicia Febe, Muhammad Khalifah Agung, Riando Standy, Rivaldi Wiratama Buntaran, Vanya Ivanka Hasan, Ari Ardianto
According to Disnakertrans, there is an increase of income from jobs in the sub-district which makes financial management even more important, therefore The Community Development Program will help small businesses manage their finances. The Community Development Program helps out small businesses with the help of Prasetiya Mulya University students majoring in business, finance, marketing, and events. The team will take on a small Pempek business with no brand name, no standard of operational procedure, and little financial management. The team’s task is to improve and develop the small business in one month to help the business sustain against competitions. The team has jumpstarted it’s sales, marketing, human resources, finance, and operation with an investment worth of Rp 2 million, an operational rework to make the production run smoothly, promotions, and constant mentoring from the team.
{"title":"Pengembangan Manajemen Usaha Pempek Melalui Program Community Development di Cianjur, Jawa Barat","authors":"Desy Gunawan, Ezra Erlangga, Felicia Febe, Muhammad Khalifah Agung, Riando Standy, Rivaldi Wiratama Buntaran, Vanya Ivanka Hasan, Ari Ardianto","doi":"10.21632/1.2.352-365","DOIUrl":"https://doi.org/10.21632/1.2.352-365","url":null,"abstract":"According to Disnakertrans, there is an increase of income from jobs in the sub-district which makes financial management even more important, therefore The Community Development Program will help small businesses manage their finances. The Community Development Program helps out small businesses with the help of Prasetiya Mulya University students majoring in business, finance, marketing, and events. The team will take on a small Pempek business with no brand name, no standard of operational procedure, and little financial management. The team’s task is to improve and develop the small business in one month to help the business sustain against competitions. The team has jumpstarted it’s sales, marketing, human resources, finance, and operation with an investment worth of Rp 2 million, an operational rework to make the production run smoothly, promotions, and constant mentoring from the team.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126402018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Audi Christiana Christiana, Elizabeth Venny Setyadi, Rafelle Purnomo, Raymond Setiadi, Rafi Hidayat, K. Heriyanto, Muhammad Asbi, Ihsan Iswaldi
As a plenary citizen, the development of humanity is an obligation to every human being. To accomplish our duty to serve the community in the region of Cianjur especially Ciputri Village Sarongge, we as writer did a “live in” program for a month from the 17th of January till the 14th of February 2019. This article is composed to report the potential, problems, and progress of our partner’s business during this year’s community development program. As Builder 023, we were assigned to help develop our partner’s existing business “Koperasi Sugih Makmur” in terms of finance, marketing, and human resource management to minimalize human error risks in the future such as bad cash flow. We also saw an opportunity for another potential business line, henceforth we decided to develop strawberry jam as a new line of product. Existed since 28th February 2019, this new line of product has already gained impro
作为一个全体公民，人类的发展是每个人的义务。为了履行我们服务cianjurr地区社区的职责，特别是Ciputri Village Sarongge，我们作为作家从2019年1月17日至2月14日进行了为期一个月的“住在”计划。这篇文章是为了报告我们的合作伙伴在今年的社区发展计划中的潜在问题和进展。作为第023号构建者，我们被指派在财务、营销和人力资源管理方面帮助开发合作伙伴的现有业务“Koperasi Sugih Makmur”，以最大限度地减少未来的人为错误风险，如不良现金流。我们也看到了另一个潜在业务线的机会，因此我们决定开发草莓酱作为一个新的产品线。自2019年2月28日以来，这条新产品线已经获得了改进
{"title":"Membangun Positive Brand Image dari Koperasi Sugih Makmur","authors":"Audi Christiana Christiana, Elizabeth Venny Setyadi, Rafelle Purnomo, Raymond Setiadi, Rafi Hidayat, K. Heriyanto, Muhammad Asbi, Ihsan Iswaldi","doi":"10.21632/1.2.290-301","DOIUrl":"https://doi.org/10.21632/1.2.290-301","url":null,"abstract":"As a plenary citizen, the development of humanity is an obligation to every human being. To accomplish our duty to serve the community in the region of Cianjur especially Ciputri Village Sarongge, we as writer did a “live in” program for a month from the 17th of January till the 14th of February 2019. This article is composed to report the potential, problems, and progress of our partner’s business during this year’s community development program. As Builder 023, we were assigned to help develop our partner’s existing business “Koperasi Sugih Makmur” in terms of finance, marketing, and human resource management to minimalize human error risks in the future such as bad cash flow. We also saw an opportunity for another potential business line, henceforth we decided to develop strawberry jam as a new line of product. Existed since 28th February 2019, this new line of product has already gained impro","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124049905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Henrikus Kenneth, Nicole Sadjoli, Rinaldy Debian, Stefany Dewi Anggraini, Stefanus Yedidya, William Reynaldi, Retno Yuliati
Sereh Seungit is a dried lemongrass tea brand which is known as the drink of Kampung Sarongge, Cianjur. As a Small Medium Enterprise, its production is still lacking in consistency, quality, efficiency, and the partner’s capability on its production management. The community development programs aim to help partner to solve the problems by optimizing the production aspect of Sereh Seungit so it will be able to grow as a Small Medium Enterprise and increase the productivity of Saronge Village. The solutions offered includes the making of a Standard Operating Procedure, the addition in production equipment, and the partner’s training regarding production management From the solutions implemented, partner estab
{"title":"Pengembangan Produk Teh Sereh Instan Khas Saung Sarongge yang Pertama dan Satu-Satunya di Desa Ciputri","authors":"Henrikus Kenneth, Nicole Sadjoli, Rinaldy Debian, Stefany Dewi Anggraini, Stefanus Yedidya, William Reynaldi, Retno Yuliati","doi":"10.21632/1.2.302-313","DOIUrl":"https://doi.org/10.21632/1.2.302-313","url":null,"abstract":"Sereh Seungit is a dried lemongrass tea brand which is known as the drink of Kampung Sarongge, Cianjur. As a Small Medium Enterprise, its production is still lacking in consistency, quality, efficiency, and the partner’s capability on its production management. The community development programs aim to help partner to solve the problems by optimizing the production aspect of Sereh Seungit so it will be able to grow as a Small Medium Enterprise and increase the productivity of Saronge Village. The solutions offered includes the making of a Standard Operating Procedure, the addition in production equipment, and the partner’s training regarding production management From the solutions implemented, partner estab","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115483255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Winnie Wiwa Soetijoso, Miranda Indira Saputera, S. Anindhita, M.Fazran Dwiputra, Rivo Andika, Erick Gerardo, Aditya Santosa Putra, Kartika Paramita
The Community Development Program aims to help The Micro Small & Medium Enterprises (MSME) in developing their business. Through this activity, it is intended for builders to be able to increase sales and marketing widely. The method used is mentoring and monitoring of the direct practices applied by partners regarding the production process of cookies and tik-tuk. The success of this activity is in the form of a standard operating procedure (SOP). Partners also get additional equipment that supports the production process. Marketing partner products is made online to reach a broad target market. Product innovation starts from the presence of brands, logos, and packaging made to attract customers with new products introduced to the market.
{"title":"Peningkatan Produktivitas UMKM Kue Kering dan Tik Tuk di Desa Cipanas Melalui Program Pendampingan Community Development","authors":"Winnie Wiwa Soetijoso, Miranda Indira Saputera, S. Anindhita, M.Fazran Dwiputra, Rivo Andika, Erick Gerardo, Aditya Santosa Putra, Kartika Paramita","doi":"10.21632/jpmi.1.1.53-64","DOIUrl":"https://doi.org/10.21632/jpmi.1.1.53-64","url":null,"abstract":"The Community Development Program aims to help The Micro Small & Medium Enterprises (MSME) in developing their business. Through this activity, it is intended for builders to be able to increase sales and marketing widely. The method used is mentoring and monitoring of the direct practices applied by partners regarding the production process of cookies and tik-tuk. The success of this activity is in the form of a standard operating procedure (SOP). Partners also get additional equipment that supports the production process. Marketing partner products is made online to reach a broad target market. Product innovation starts from the presence of brands, logos, and packaging made to attract customers with new products introduced to the market.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"268 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127373033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-11DOI: 10.21632/jpmi.1.1.187-203
Benjamin Argawan, Budiyanto Halim, J. Wijaya, Kartika Ekaputri, K. Aditia, N. Prasetya, Trivaldi Candra, Retno Yuliati
This paper aims to utilize the Digital Marketing Channel in terms of expanding the marketing of Sarongge Instant Red Ginger. this paper is based on the difficulties that partner’s experience upon doing the marketing and the usage of Digital Marketing Channel, and thus the authors feels that the brand awareness from the product is still very low. as for the reason of utilizing Digital Marketing Channel is aimed to overcomes the weaknesses that happens during the consignment such as the length of product turnover, the lack of network marketing, and the high cost of transportation in product distribution. By having the Digital Marketing Channel, authors finds the solution to resolve those problems by using platforms like Tokopedia, Instagram, and Whatsapp so that the product sales not only concentrated in the Cipanas area. With the use of Digital Marketing Channel, it is evident that the sales of Sarongge Instant Red Ginger increases by 66% and the products can be purchased by the community anytime.
{"title":"Pemanfaatan Digital Marketing Channel dalam Upaya Memperluas Pemasaran Produk Jahe Merah Instan Sarongge","authors":"Benjamin Argawan, Budiyanto Halim, J. Wijaya, Kartika Ekaputri, K. Aditia, N. Prasetya, Trivaldi Candra, Retno Yuliati","doi":"10.21632/jpmi.1.1.187-203","DOIUrl":"https://doi.org/10.21632/jpmi.1.1.187-203","url":null,"abstract":"This paper aims to utilize the Digital Marketing Channel in terms of expanding the marketing of Sarongge Instant Red Ginger. this paper is based on the difficulties that partner’s experience upon doing the marketing and the usage of Digital Marketing Channel, and thus the authors feels that the brand awareness from the product is still very low. as for the reason of utilizing Digital Marketing Channel is aimed to overcomes the weaknesses that happens during the consignment such as the length of product turnover, the lack of network marketing, and the high cost of transportation in product distribution. By having the Digital Marketing Channel, authors finds the solution to resolve those problems by using platforms like Tokopedia, Instagram, and Whatsapp so that the product sales not only concentrated in the Cipanas area. With the use of Digital Marketing Channel, it is evident that the sales of Sarongge Instant Red Ginger increases by 66% and the products can be purchased by the community anytime.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116052242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Airin, Alycia Aditya, Audi Ramly, Michael Marcelo, Stanley Eltino .S, Octavilla Theodora, Antonius Puspos Kuntjoro
Rempeyek is one of the complementary food from Indonesia that has unique form, different texture, and it also has many different topping to make a rempeyek. Beside rempeyek, rengginang is also our job as a Prasetiya Mulya student in Community Development subject to improve their business and our partner name is Ibu Lilis. The first problem is that Ibu Lilis didn’t have a brand or logo, didn’t have a good neat product, didn’t have enough capital, lack of human resource, and lack of knowledge to make a financial records. The solution to increase small scale business and wider market were consignment strategy, create a new brand and logo, change the quality of the packaging to become more durable. Method that we used for this solution is SWOT. This is done by practicing directly with partners to provide knowledge about all aspects; marketing, finance, operations, and human resources to develop partner businesses to be more developed. Finally, The product that Ibu Lilis produced can grow to be better quality, have a structured financial report, and get higher profit than before.
{"title":"FAKTOR-FAKTOR YANG MENGHALANGI PENJUALAN REMPEYEK SKALA KECIL","authors":"A. Airin, Alycia Aditya, Audi Ramly, Michael Marcelo, Stanley Eltino .S, Octavilla Theodora, Antonius Puspos Kuntjoro","doi":"10.21632/jpmi.1.1.65-80","DOIUrl":"https://doi.org/10.21632/jpmi.1.1.65-80","url":null,"abstract":"Rempeyek is one of the complementary food from Indonesia that has unique form, different texture, and it also has many different topping to make a rempeyek. Beside rempeyek, rengginang is also our job as a Prasetiya Mulya student in Community Development subject to improve their business and our partner name is Ibu Lilis. The first problem is that Ibu Lilis didn’t have a brand or logo, didn’t have a good neat product, didn’t have enough capital, lack of human resource, and lack of knowledge to make a financial records. The solution to increase small scale business and wider market were consignment strategy, create a new brand and logo, change the quality of the packaging to become more durable. Method that we used for this solution is SWOT. This is done by practicing directly with partners to provide knowledge about all aspects; marketing, finance, operations, and human resources to develop partner businesses to be more developed. Finally, The product that Ibu Lilis produced can grow to be better quality, have a structured financial report, and get higher profit than before.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116605550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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