Dentik Karyaningsih, Eva Safaah, Eva Fachriah, Felycia Felycia
The livelihoods of most residents in Lebak district are rainfed rice farming, gardening, in addition to raising goats. Many of the plantation commodities that generate income for the villagers in Lebak Regency include plantation products such as rubber, oil palm, cocoa, robusta coffee, sugar palm, cloves, coconut, hybrid coconut, pepper, pandan, tea, cashew nuts, vanilla, jatropha, jatropha, and Kapok. In addition, the difficulty of transportation in some areas of Lebak Regency makes it difficult for farmers to market their products. Electricity in Lebak is supplied by PLN continuously, but there are still some areas that have not been touched by electricity at all, so the residents still rely on oil lamps as a means of lighting at night. Phone and GPRS signal is still difficult. This condition is what causes the marketing of products produced by farmers or MSME actors is still marketed in their respective regions and even the barter process is still going on (exchanging goods). During the Covid-19 Pandemic, Slow Food MSME actors experienced a decline in sales due to a decline in people's purchasing power which was the effect of the covid-19 pandemic. From some of these problems, community service will provide training and socialization of the use of information technology, namely by providing knowledge on the use of Facebook social media as a means of marketing MSME products, with the aim that Slow Food MSME business actors can continue to market their products and increase people's purchasing power towards Slow Food MSME products. It is hoped that after participating in the training and socialization, Slow Food MSME business actors have an online buying and selling account through Facebook that is easy, effective, and safe so that they can increase product marketing not only in their own region, but also on a national and international scale.
{"title":"Pendampingan Pemasaran Produk UMKM Slow Food Menggunakan Sosial Media Facebook","authors":"Dentik Karyaningsih, Eva Safaah, Eva Fachriah, Felycia Felycia","doi":"10.21632/jpmi.4.1.1-7","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.1-7","url":null,"abstract":"The livelihoods of most residents in Lebak district are rainfed rice farming, gardening, in addition to raising goats. Many of the plantation commodities that generate income for the villagers in Lebak Regency include plantation products such as rubber, oil palm, cocoa, robusta coffee, sugar palm, cloves, coconut, hybrid coconut, pepper, pandan, tea, cashew nuts, vanilla, jatropha, jatropha, and Kapok. In addition, the difficulty of transportation in some areas of Lebak Regency makes it difficult for farmers to market their products. Electricity in Lebak is supplied by PLN continuously, but there are still some areas that have not been touched by electricity at all, so the residents still rely on oil lamps as a means of lighting at night. Phone and GPRS signal is still difficult. This condition is what causes the marketing of products produced by farmers or MSME actors is still marketed in their respective regions and even the barter process is still going on (exchanging goods). During the Covid-19 Pandemic, Slow Food MSME actors experienced a decline in sales due to a decline in people's purchasing power which was the effect of the covid-19 pandemic. From some of these problems, community service will provide training and socialization of the use of information technology, namely by providing knowledge on the use of Facebook social media as a means of marketing MSME products, with the aim that Slow Food MSME business actors can continue to market their products and increase people's purchasing power towards Slow Food MSME products. It is hoped that after participating in the training and socialization, Slow Food MSME business actors have an online buying and selling account through Facebook that is easy, effective, and safe so that they can increase product marketing not only in their own region, but also on a national and international scale.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132910032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anastasia Jocelyn, Aura Fonda Firdausa, Edbert Edbert, James Christian Setjoadi, Kevin Prayogo Choiss, Rivaldo Kenzo, Shania Ang, Rathria Arrina Rachman
Pada masa sekarang ini pandemi Covid-19 masih diraskan dampaknya oleh masyarkat, terlebih para pemilik usaha mikro kecil menengah. Tujuan penulisan ini adalah untuk membantu para pelaku bisnis untuk mengenali dan mengimplementasikan sistem secara digital serta dapat membantu mempersiapkan penerapan bisnis offline menjadi online bisnis. Berdasarkan hasil yang diperoleh selama ini pengapdian kepada masyarakat, penulis dapat menyimpulkan bahwa digitalisasi dapat memberikan kemudahan dan keuntungan bagi pelaku bisnis yang menerapkannya.
{"title":"Pengembangan Bisnis Dimsum \"Offline to Online\" di Masa Pandemi","authors":"Anastasia Jocelyn, Aura Fonda Firdausa, Edbert Edbert, James Christian Setjoadi, Kevin Prayogo Choiss, Rivaldo Kenzo, Shania Ang, Rathria Arrina Rachman","doi":"10.21632/jpmi.4.1.87-94","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.87-94","url":null,"abstract":"Pada masa sekarang ini pandemi Covid-19 masih diraskan dampaknya oleh masyarkat, terlebih para pemilik usaha mikro kecil menengah. Tujuan penulisan ini adalah untuk membantu para pelaku bisnis untuk mengenali dan mengimplementasikan sistem secara digital serta dapat membantu mempersiapkan penerapan bisnis offline menjadi online bisnis. Berdasarkan hasil yang diperoleh selama ini pengapdian kepada masyarakat, penulis dapat menyimpulkan bahwa digitalisasi dapat memberikan kemudahan dan keuntungan bagi pelaku bisnis yang menerapkannya.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133137912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dwi Septiani, Ferdiansyah Ferdiansyah, S. Sunarto, Fitri Sagantha
The very fast and dynamic business development as well as the increasing level of business competition between competitors requires Micro, Small and Medium Enterprises (MSMEs) to move quickly to keep up with the times. In addition to marketing, MSME actors also need to prepare as well as possible the management of the 'home industry' for the survival of a business, such as readiness for business management, business financial management, stock management and customer service management. Of course, this preparation cannot be done alone, moreover not all MSMEs understand the whole problem, so MSME actors need to be assisted and assisted. The community service program held at MSME Karani Craft aims to train MSMEs in simple accounting books so that in the future MSMEs can create superior accounting performance through simple accounting bookkeeping. The implementation method in this service activity is training. MSME actors are trained and guided to do simple accounting records in the form of income and expenses. These activities are carried out in a sustainable, measurable manner and the process of monitoring and evaluation is to measure the achievement of targets and expected results, namely making MSME actors able to carry out simple bookkeeping to create accounting performance excellence for MSMEs.
{"title":"Pelatihan Pembukuan Akuntansi Sederhana untuk Meningkatkan Keunggulan Kinerja","authors":"Dwi Septiani, Ferdiansyah Ferdiansyah, S. Sunarto, Fitri Sagantha","doi":"10.21632/jpmi.4.1.22-29","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.22-29","url":null,"abstract":"The very fast and dynamic business development as well as the increasing level of business competition between competitors requires Micro, Small and Medium Enterprises (MSMEs) to move quickly to keep up with the times. In addition to marketing, MSME actors also need to prepare as well as possible the management of the 'home industry' for the survival of a business, such as readiness for business management, business financial management, stock management and customer service management. Of course, this preparation cannot be done alone, moreover not all MSMEs understand the whole problem, so MSME actors need to be assisted and assisted. The community service program held at MSME Karani Craft aims to train MSMEs in simple accounting books so that in the future MSMEs can create superior accounting performance through simple accounting bookkeeping. The implementation method in this service activity is training. MSME actors are trained and guided to do simple accounting records in the form of income and expenses. These activities are carried out in a sustainable, measurable manner and the process of monitoring and evaluation is to measure the achievement of targets and expected results, namely making MSME actors able to carry out simple bookkeeping to create accounting performance excellence for MSMEs.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123815770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Firda Sari Aprillia, Azizah Listiyana Pangestuti, L. Larasati, Miranda Syahrani
Kreativitas sangat diperlukan dalam banyak aspek kehidupan dan dalam menyelesaikan suatu permasalahan dengan cermat. Semakin tinggi tingkat kreativitas seseorang, maka semakin baik suatu permasalahan dapat diselesaikan. Oleh karenanya, pengembangan kreativitas harus dilakukan sejak usia dini. Namun sayangnya, dengan kondisi pandemi ini, ruang gerak anak menjadi terbatas dan tidak bebas seperti dulu. Anak-anak yang seharusnya juga dapat memperoleh ilmu baru di luar sekolah, menjadi terhambat karena ruang geraknya yang terbatas. Padahal, banyak hal yang dapat dipelajari anak ketika bermain, termasuk terkait kreativitas. Pengabidan Mahasiswa Kepada Masyarakat (PMKM) ini bertujuan untuk melakukan upaya peningkatan kreativitas sekaligus minat menabung anak-anak di TK Islam Nurul Hidayah, Tangerang Selatan melalui kegiatan menghias celengan dari kaleng bekas dan cangkang telur yang diberi warna. Kegiatan PMKM ini terlaksana sesuai dengan perencanaan dan berlangsung selama tiga hari. Hasil dari kegiatan PMKM ini adalah bertambahnya jumlah anak yang memiliki celengan dan mulai menabung serta meningkatnya kreativitas dalam memanfaatkan barang bekas pada anak-anak di TK Islam Nurul Hidayah, Tangerang Selatan.
{"title":"Membangun Kreativitas Anak Usia Dini dengan Memanfaatkan Barang Bekas dan Menumbuhkan Kebiasaan Menabung","authors":"Firda Sari Aprillia, Azizah Listiyana Pangestuti, L. Larasati, Miranda Syahrani","doi":"10.21632/jpmi.4.1.78-86","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.78-86","url":null,"abstract":"Kreativitas sangat diperlukan dalam banyak aspek kehidupan dan dalam menyelesaikan suatu permasalahan dengan cermat. Semakin tinggi tingkat kreativitas seseorang, maka semakin baik suatu permasalahan dapat diselesaikan. Oleh karenanya, pengembangan kreativitas harus dilakukan sejak usia dini. Namun sayangnya, dengan kondisi pandemi ini, ruang gerak anak menjadi terbatas dan tidak bebas seperti dulu. Anak-anak yang seharusnya juga dapat memperoleh ilmu baru di luar sekolah, menjadi terhambat karena ruang geraknya yang terbatas. Padahal, banyak hal yang dapat dipelajari anak ketika bermain, termasuk terkait kreativitas. Pengabidan Mahasiswa Kepada Masyarakat (PMKM) ini bertujuan untuk melakukan upaya peningkatan kreativitas sekaligus minat menabung anak-anak di TK Islam Nurul Hidayah, Tangerang Selatan melalui kegiatan menghias celengan dari kaleng bekas dan cangkang telur yang diberi warna. Kegiatan PMKM ini terlaksana sesuai dengan perencanaan dan berlangsung selama tiga hari. Hasil dari kegiatan PMKM ini adalah bertambahnya jumlah anak yang memiliki celengan dan mulai menabung serta meningkatnya kreativitas dalam memanfaatkan barang bekas pada anak-anak di TK Islam Nurul Hidayah, Tangerang Selatan.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123155200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jane Phoebe, Roberto Amadeus Rivan Hadiwinoto, Rudya Marcellina, Wilbert Natanael, Naufal Aly Alfarisi, Shiana Kho, Samuel Libertus, Theodore Roberto Justin, Rathria Arrina Rachman
The purpose of this paper is to describe the effects of digital marketing strategies that the group has used to assist Mr. Chandra, the owner of Pempek Cek Ya with growing his online presence in the social media space. According to the interview that we have done, there is a large amount of room for improvement in the digital marketing side of the business as we noticed that the business has not yet utilized their social media, advertisements, sales promotion, nor marketing mix to its maximum potential. This results in the business not having a good amount of brand awareness in its market. We have used a few digital marketing strategies which have successfully helped the business to increase their online presence, which we will discuss in this paper. Through this paper, we hope other Micro, Small and Medium Enterprises (MSME) may be able to increase their marketing efforts, and use the strategies that we have used to have a much better and improved brand awareness in their own markets.
{"title":"Pengaruh Digital Marketing terhadap Usaha Mikro Kecil Menengah","authors":"Jane Phoebe, Roberto Amadeus Rivan Hadiwinoto, Rudya Marcellina, Wilbert Natanael, Naufal Aly Alfarisi, Shiana Kho, Samuel Libertus, Theodore Roberto Justin, Rathria Arrina Rachman","doi":"10.21632/jpmi.4.1.66-77","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.66-77","url":null,"abstract":"The purpose of this paper is to describe the effects of digital marketing strategies that the group has used to assist Mr. Chandra, the owner of Pempek Cek Ya with growing his online presence in the social media space. According to the interview that we have done, there is a large amount of room for improvement in the digital marketing side of the business as we noticed that the business has not yet utilized their social media, advertisements, sales promotion, nor marketing mix to its maximum potential. This results in the business not having a good amount of brand awareness in its market. We have used a few digital marketing strategies which have successfully helped the business to increase their online presence, which we will discuss in this paper. Through this paper, we hope other Micro, Small and Medium Enterprises (MSME) may be able to increase their marketing efforts, and use the strategies that we have used to have a much better and improved brand awareness in their own markets.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128451782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Claudia Sugiarto, I. D. G. Aditya Sanjaya, Jan Asher Hydanta, Jessica Gabrielle Kurniasari, Kevin Fernando, Ravella Sendana, Ricardo Anthony Raharjo, William Anthony Cahyadi
Community Development (COMDEV) activities at Prasetiya Mulya University are carried out with the aim of developing businesses and products produced by partners in collaboration with the University. Partners who collaborate with the University are majoring in film from Banjarmasin Vocational School. The challenge that is owned by SMK Banjarmasin is how to find the right target market but does not eliminate the strong Banjar regional culture. Films produced by partners so far have only been published in film festival competitions, so they are less profitable. Based on the situation analysis conducted by the group, several improvements have been made in terms of operations, marketing, human resources and finance. These improvement steps were realized with the existence of new social media and also the creation of a web series that was broadcast on Youtube with the concept of "Palui" which is one of the cultures in the Banjar area. Writing this journal aims to provide an overview of the problems that exist in film production at SMK Banjarmasin and corrective steps that can be taken to maximize the results of film production at SMK Banjarmasin.
{"title":"Pendampingan Pengembangan Nilai Budaya Daerah Melalui Konten Web Series","authors":"Claudia Sugiarto, I. D. G. Aditya Sanjaya, Jan Asher Hydanta, Jessica Gabrielle Kurniasari, Kevin Fernando, Ravella Sendana, Ricardo Anthony Raharjo, William Anthony Cahyadi","doi":"10.21632/jpmi.4.1.8-21","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.8-21","url":null,"abstract":"Community Development (COMDEV) activities at Prasetiya Mulya University are carried out with the aim of developing businesses and products produced by partners in collaboration with the University. Partners who collaborate with the University are majoring in film from Banjarmasin Vocational School. The challenge that is owned by SMK Banjarmasin is how to find the right target market but does not eliminate the strong Banjar regional culture. Films produced by partners so far have only been published in film festival competitions, so they are less profitable. Based on the situation analysis conducted by the group, several improvements have been made in terms of operations, marketing, human resources and finance. These improvement steps were realized with the existence of new social media and also the creation of a web series that was broadcast on Youtube with the concept of \"Palui\" which is one of the cultures in the Banjar area. Writing this journal aims to provide an overview of the problems that exist in film production at SMK Banjarmasin and corrective steps that can be taken to maximize the results of film production at SMK Banjarmasin.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133457885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Latar belakang dari penelitian kami yaitu Telaga Ngebel, Ponorogo kaya akan kearifan lokal dan pariwisatanya akan tetapi masih kurang optimalnya kepariwisataan di desa tersebut, sehingga kami memiliki inovasi melalui inovasi ekonomi kreatif dan ditunjang dengan teori ekonomi dan era society 5.0 yang diharapkan dapat menjadi strategi optimalisasi pariwisata Telaga Ngebel, Ponorogo serta menjadi pemberdayaaan masyarakat asli Ngebel. Metode penulisan yang kami gunakan yaitu metode kualitatif. Jenis data yaitu data sekunder. Teknik pengumpulan data melalui studi pustaka dan teknik analisis data yaitu kualitatif. Hasil dari penelitian kami bahwa strategi optimalisasi pariwisata Telaga Ngebel Ponorogo melalui ekonomi kreatif pasca pandemi di era society 5.0 efektif dengan 4 model antara lain: keadaan stabil dengan kemajuan teknologi dalam Model Solow; pengaruh kemajuan teknologi; interaksi berkemampuan media sosial dan pengalaman wisata; dan permintaan pasar.
{"title":"Optimalisasi Pariwisata Telaga Ngebel Ponorogo melalui Ekonomi Kreatif Pasca Pandemi","authors":"D. Palupi, Silvi Sitaviana","doi":"10.21632/jpmi.4.1.53-65","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.53-65","url":null,"abstract":"Latar belakang dari penelitian kami yaitu Telaga Ngebel, Ponorogo kaya akan kearifan lokal dan pariwisatanya akan tetapi masih kurang optimalnya kepariwisataan di desa tersebut, sehingga kami memiliki inovasi melalui inovasi ekonomi kreatif dan ditunjang dengan teori ekonomi dan era society 5.0 yang diharapkan dapat menjadi strategi optimalisasi pariwisata Telaga Ngebel, Ponorogo serta menjadi pemberdayaaan masyarakat asli Ngebel. Metode penulisan yang kami gunakan yaitu metode kualitatif. Jenis data yaitu data sekunder. Teknik pengumpulan data melalui studi pustaka dan teknik analisis data yaitu kualitatif. Hasil dari penelitian kami bahwa strategi optimalisasi pariwisata Telaga Ngebel Ponorogo melalui ekonomi kreatif pasca pandemi di era society 5.0 efektif dengan 4 model antara lain: keadaan stabil dengan kemajuan teknologi dalam Model Solow; pengaruh kemajuan teknologi; interaksi berkemampuan media sosial dan pengalaman wisata; dan permintaan pasar.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115708439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-01DOI: 10.21632/jpmi.4.1.101-112
Imelda Hartini Halim, Ariq Naufal Aqilla Sukmana, Benedicta Victoria, Elvin Vinsky, Jessica Christopher, Meryssa Wijaya, Raynard Jonathan Rorong, M. Ginting
During the Covid-19 pandemic, lots of businesses were negatively affected, one of which is Dapur Tihwa, a Small Medium Enterprises (SME) around Cianjur which sells various types of food such as cireng and seblak. Not only external challenges such as the pandemic period which resulted in Dapur Tihwa decreased sales up to 50%, there's many internal problems experienced by Dapur Tihwa such as production, finance, marketing, distribution, and mindset. In fact, as we all know, Small Medium Enterprises (SME) have a major contribution due to Indonesia's macro economy. Therefore, during the community development opportunity held by Universitas Prasetiya Mulya and based on the analysis that has been carried out by the group, the group will focusing on conducting research especially in the marketing department by improving Dapur Tihwa marketing strategy with the intention to increase affected sales during this Covid-19 pandemic. Through intensive assistance, our partner has succeeded in obtaining new, more attractive packaging stickers, knowledge in digital technology, as well as the addition of marketing and sales media, namely Shopee and Tokopedia.
{"title":"Pengembangan Strategi Pemasaran UMKM Dapur Tihwa Pada Masa Pandemi Covid-19","authors":"Imelda Hartini Halim, Ariq Naufal Aqilla Sukmana, Benedicta Victoria, Elvin Vinsky, Jessica Christopher, Meryssa Wijaya, Raynard Jonathan Rorong, M. Ginting","doi":"10.21632/jpmi.4.1.101-112","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.101-112","url":null,"abstract":"During the Covid-19 pandemic, lots of businesses were negatively affected, one of which is Dapur Tihwa, a Small Medium Enterprises (SME) around Cianjur which sells various types of food such as cireng and seblak. Not only external challenges such as the pandemic period which resulted in Dapur Tihwa decreased sales up to 50%, there's many internal problems experienced by Dapur Tihwa such as production, finance, marketing, distribution, and mindset. In fact, as we all know, Small Medium Enterprises (SME) have a major contribution due to Indonesia's macro economy. Therefore, during the community development opportunity held by Universitas Prasetiya Mulya and based on the analysis that has been carried out by the group, the group will focusing on conducting research especially in the marketing department by improving Dapur Tihwa marketing strategy with the intention to increase affected sales during this Covid-19 pandemic. Through intensive assistance, our partner has succeeded in obtaining new, more attractive packaging stickers, knowledge in digital technology, as well as the addition of marketing and sales media, namely Shopee and Tokopedia.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"37 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124621099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jason Evander Hosea, Keandre Filbert, Livia Jasmine, Putu Darmawan, Yohana Stella Susanto, Peni Zulandari
Community Development is an entrepreneurship-based Community Service program with the aim of increasing partners’ understanding of basic business management, motivation in running a business, and increasing welfare in the form of income growth through business development. Community Development 2021 will be carried out online. The group had the opportunity to provide assistance with a Micro, Small and Medium Enterprises, “Cho Cweet” as a partner. In providing assistance, the group assists in the development of one of the partner's products, optimizes online sales, and conducts partner financial analysis. The results we get are quite good and our partner felt very helpful with the guidance of this Community Development program. Our partner’s income also increased during the mentoring program
{"title":"Pengembangan UMKM Cho Cweet melalui Program Community Development","authors":"Jason Evander Hosea, Keandre Filbert, Livia Jasmine, Putu Darmawan, Yohana Stella Susanto, Peni Zulandari","doi":"10.21632/jpmi.4.1.30-52","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.30-52","url":null,"abstract":"Community Development is an entrepreneurship-based Community Service program with the aim of increasing partners’ understanding of basic business management, motivation in running a business, and increasing welfare in the form of income growth through business development. Community Development 2021 will be carried out online. The group had the opportunity to provide assistance with a Micro, Small and Medium Enterprises, “Cho Cweet” as a partner. In providing assistance, the group assists in the development of one of the partner's products, optimizes online sales, and conducts partner financial analysis. The results we get are quite good and our partner felt very helpful with the guidance of this Community Development program. Our partner’s income also increased during the mentoring program","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122641208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-01DOI: 10.21632/jpmi.4.1.95-100
Muhamad Zainal Arifin, Andi Sudiarso
Batik merupakan warisan budaya Indonesia yang telah diakui dunia melalui UNESCO. Pada proses pembuatan kain batik terdapat tiga proses utama yaitu, pemberian motif dengan malam (lilin), pewarnaan dan pelorotan. Pada perkembangan teknologi berpengaruh pada proses perlakuan dalam pembuatan batik, pada revolusi industry 4.0 dapat menjadi langkah dalam melestarikan produk batik dan meningkatkan jumlah produksi. Munculnya mesin pembuatan motif batik tulis pada kain menggunakan CNC (Computer Numerical Control) menjadi ide terhadap inovasi pewarnaan batik dengan cara penyemprotan warna pada kain batik menggunakan mesin CNC 3 Axis (X, Y, Z) agar dapat meningkatkan jumlah produksi kain batik, mempercepat proses pewarnaan dan melestarikan batik pada tingkat UMKM. Dalam hal ini peluang penelitian yang dapat direkomendasikan adalah inovasi baru pada proses pewarnaaan kain batik menggunakan metode penyemprotan dengan mesin dan menerapkan DOE (Design of Experiment) Metode Taguchi dan ANOVA sehingga dapat menentukan parameter optimal, selain itu penambahan uji beda warna untuk mengetahui kerataan warna dan konsistensi warna yang dihasilkan pewarnaan pada kain batik menggunakan metode penyemprotan.
蜡染是印尼文化的遗产，是联合国教科文组织在世界上承认的。蜡染的制作过程包括三个主要的过程，即着色和染色。随着技术的发展影响了蜡染的治疗过程，工业革命4.0可能是保护蜡染产品和增加生产数量的第一步。用CNC(计算机Numerical Control)在布料上创造蜡染图案的机器，采用CNC 3轴技术(X, Y, Z)对蜡染布染色技术的创新创新提出了一个想法，该技术旨在提高蜡染布的生产水平，加速蜡染布的染色过程，并在UMKM水平上保护蜡染布。这方面研究的机会可以推荐是创新的过程pewarnaaan蜡染布料用喷洒机器和应用方法DOE(实验)田口方法的设计和ANOVA测试,以便确定最优参数,此外增加不同颜色来知道kerataan和一致性颜色产生的蜡染布料的染色方法喷洒。
{"title":"Kajian Inovasi Pewarnaan Kain Batik dengan Metode Penyemprotan Mesin CNC","authors":"Muhamad Zainal Arifin, Andi Sudiarso","doi":"10.21632/jpmi.4.1.95-100","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.95-100","url":null,"abstract":"Batik merupakan warisan budaya Indonesia yang telah diakui dunia melalui UNESCO. Pada proses pembuatan kain batik terdapat tiga proses utama yaitu, pemberian motif dengan malam (lilin), pewarnaan dan pelorotan. Pada perkembangan teknologi berpengaruh pada proses perlakuan dalam pembuatan batik, pada revolusi industry 4.0 dapat menjadi langkah dalam melestarikan produk batik dan meningkatkan jumlah produksi. Munculnya mesin pembuatan motif batik tulis pada kain menggunakan CNC (Computer Numerical Control) menjadi ide terhadap inovasi pewarnaan batik dengan cara penyemprotan warna pada kain batik menggunakan mesin CNC 3 Axis (X, Y, Z) agar dapat meningkatkan jumlah produksi kain batik, mempercepat proses pewarnaan dan melestarikan batik pada tingkat UMKM. Dalam hal ini peluang penelitian yang dapat direkomendasikan adalah inovasi baru pada proses pewarnaaan kain batik menggunakan metode penyemprotan dengan mesin dan menerapkan DOE (Design of Experiment) Metode Taguchi dan ANOVA sehingga dapat menentukan parameter optimal, selain itu penambahan uji beda warna untuk mengetahui kerataan warna dan konsistensi warna yang dihasilkan pewarnaan pada kain batik menggunakan metode penyemprotan.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122960424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：