Pub Date : 2019-12-01DOI: 10.14710/JSPI.V18I3.202-211
Andreas Christianto, Harry Soesanto
Gen Y, which is often referred to as Generation Millennials, will soon dominate the composition of the world of work and business in Indonesia. This millennial generation has a significant difference with previous generations, especially about what influences are the basis of their purchasing decisions. The researcher specifically examined how this millennial generation decided to join as a BCA Priority customer, what factors influenced their decision. The researcher used the Qualitative research method with a phenomenological narrative approach. The reason for choosing this method is so that researchers can interact directly with the speakers, dig deeper so that they get a more comprehensive picture of them. There were 8 speakers in this study which were divided into 4 groups, namely 1. Parents and Children of Priority customers, 2. Parents of Priority customers, Children not Priority customers, 3. Parents not BCA customers, Priority customer Children,4. Parents and Children are not Priority customers, but are included in the Priority criteria. The results of this study indicate that millennial generation purchasing decisions are influenced by many factors that can be grouped into 2 things: factors that have been experienced, felt and fulfilled their needs, namely ease of transactions, privileges, special prices, business networks, and pride and other factors that are expectations what they want when they become priority customers, namely financial solutions and increasing their knowledge. The new finding in this study was that parents' factors turned out to play a very important role for Gen Y especially the second generation of priority customers to decide to become BCA Prioritas customers.
{"title":"Investigasi Pengambilan Keputusan Gen Y (Second Generation Existing Priority Members) untuk Menjadi Nasabah Prioritas BCA di Pekalongan (Sebuah Studi Fenomenologi)","authors":"Andreas Christianto, Harry Soesanto","doi":"10.14710/JSPI.V18I3.202-211","DOIUrl":"https://doi.org/10.14710/JSPI.V18I3.202-211","url":null,"abstract":"Gen Y, which is often referred to as Generation Millennials, will soon dominate the composition of the world of work and business in Indonesia. This millennial generation has a significant difference with previous generations, especially about what influences are the basis of their purchasing decisions. The researcher specifically examined how this millennial generation decided to join as a BCA Priority customer, what factors influenced their decision. The researcher used the Qualitative research method with a phenomenological narrative approach. The reason for choosing this method is so that researchers can interact directly with the speakers, dig deeper so that they get a more comprehensive picture of them. There were 8 speakers in this study which were divided into 4 groups, namely 1. Parents and Children of Priority customers, 2. Parents of Priority customers, Children not Priority customers, 3. Parents not BCA customers, Priority customer Children,4. Parents and Children are not Priority customers, but are included in the Priority criteria. The results of this study indicate that millennial generation purchasing decisions are influenced by many factors that can be grouped into 2 things: factors that have been experienced, felt and fulfilled their needs, namely ease of transactions, privileges, special prices, business networks, and pride and other factors that are expectations what they want when they become priority customers, namely financial solutions and increasing their knowledge. The new finding in this study was that parents' factors turned out to play a very important role for Gen Y especially the second generation of priority customers to decide to become BCA Prioritas customers.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121051876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-01DOI: 10.14710/JSPI.V18I2.141-165
Natalia Sukarnadi, S. Raharjo
This research conducted to analyzed Lettice Clinic’s patient satisfaction index at Tanjung Pinang. Lettice Clinic is a beauty clinic that gives treatment services contains pharmacy installation and beauty skin treatment and also beauty natural like eyelash extention, filler, brow tatoo, etc.This reseach used mix method, first method using IPA (importance performance analysis) quantitative analysis conducted on 100 samples who visit Lettice Clinic and second method is conducted by interview to 3 Lettice Clinic’s Informan. Data was collected by questionary and qualitative research manuscript.The finding through mix method research are Quadrant I (main priority) consist of services attribute employee existing; fast, ontime and clear treatment; and problem solving. Quadrant II (achievement surviving) consist of service attribute physical facility, complaint handling, accuracy and in-depth explaining ability. Quadrant III (Low Priority) consist of service attribute employee readiness, client understanding ability and able to self-placement. Quadrant IV (Too Much) consist of service attribute employee appearance that too good look, too accurate information giving, too fast responses, accuracy command and client treatment. While in-depth interview result showed generally consistent with IPA analysis result.
{"title":"Analisis Kepuasan Pelanggan Menggunakan Mix Method (Studi Kasus pada Lettice Clinic Tanjung Pinang)","authors":"Natalia Sukarnadi, S. Raharjo","doi":"10.14710/JSPI.V18I2.141-165","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.141-165","url":null,"abstract":"This research conducted to analyzed Lettice Clinic’s patient satisfaction index at Tanjung Pinang. Lettice Clinic is a beauty clinic that gives treatment services contains pharmacy installation and beauty skin treatment and also beauty natural like eyelash extention, filler, brow tatoo, etc.This reseach used mix method, first method using IPA (importance performance analysis) quantitative analysis conducted on 100 samples who visit Lettice Clinic and second method is conducted by interview to 3 Lettice Clinic’s Informan. Data was collected by questionary and qualitative research manuscript.The finding through mix method research are Quadrant I (main priority) consist of services attribute employee existing; fast, ontime and clear treatment; and problem solving. Quadrant II (achievement surviving) consist of service attribute physical facility, complaint handling, accuracy and in-depth explaining ability. Quadrant III (Low Priority) consist of service attribute employee readiness, client understanding ability and able to self-placement. Quadrant IV (Too Much) consist of service attribute employee appearance that too good look, too accurate information giving, too fast responses, accuracy command and client treatment. While in-depth interview result showed generally consistent with IPA analysis result.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"253 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127542625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-01DOI: 10.14710/JSPI.V18I2.104-123
R. Amalina, I. M. Sukresna, J. Sugiharto
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas barang emas dan kualitas layanan terhadap WOM (Word Of Mouth dengan menggunakan kepuasan konsumen sebagai variabel mediator (intervening) studi pada toko emas pusaka mas Sukorejo Kendal. Kualitas barang emas merupakan hal yang menjadi pertimbangan konsumen dalam melakukan pembelian pada Toko emas pusaka Sukorejo Kendal.Responden dalam penelitian ini adalah konsumen yang melakukan transaksi di toko emas pusaka mas Sukorejo Kendal. Data dikumpulkan melalui metode kuisioner yang diisi secara mandiri oleh 155 responden yang dipilih dengan metode non probability sampling dimana responden telah melakukan pembelian atau transaksi di toko emas pusaka mas Sukorejo Kendal. Metode analisis yang digunakan adalah analisis Structural Equation Modelling (SEM) yang dijalankan dengan program AMOS.Hasil pengujian hipotesis dengan SEM menunjukkan bahwa : 1. Kualitas barang emas berpengaruh positif terhadap kepuasan konsumen, 2. Kualitas layanan berpengaruh positif terhadap kepuasan konsumen, 3. Kepuasan konsumen berpengaruh positif dan signifikan terhadap WOM 4. Kualitas layanan berpengaruh positif terhadap WOM studi pada toko emas pusaka mas Sukorejo Kendal.
本研究旨在分析黄金商品质量和服务质量的影响对WOM (Word Of嘴要用消费者满意度作为调解人(intervening变量)研究在珠宝店mas Sukorejo肯德尔的遗产。金质是消费者在购买信托基金Sukorejo肯德尔的珠宝店时考虑的因素。调查对象是在mas Sukorejo肯德尔的金店进行交易的消费者。通过问卷的方法收集数据加载由学校自主155受访者用非probability抽样方法选出来的受访者已经购买或交易在珠宝店mas Sukorejo肯德尔的遗产。使用的分析方法是分析结构Equation模特(SEM)项目采用的是阿莫斯。与SEM的假设测试结果表明:1。黄金商品的质量对消费者满意有积极的影响。服务质量对消费者满意度有积极的影响。满足消费者对WOM 4产生积极而重要的影响。服务质量有积极影响WOM mas Sukorejo肯德尔在珠宝店产业研究。
{"title":"Studi Tentang Kepuasan Konsumen di Toko Emas Pusaka Sukorejo Kendal","authors":"R. Amalina, I. M. Sukresna, J. Sugiharto","doi":"10.14710/JSPI.V18I2.104-123","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.104-123","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh kualitas barang emas dan kualitas layanan terhadap WOM (Word Of Mouth dengan menggunakan kepuasan konsumen sebagai variabel mediator (intervening) studi pada toko emas pusaka mas Sukorejo Kendal. Kualitas barang emas merupakan hal yang menjadi pertimbangan konsumen dalam melakukan pembelian pada Toko emas pusaka Sukorejo Kendal.Responden dalam penelitian ini adalah konsumen yang melakukan transaksi di toko emas pusaka mas Sukorejo Kendal. Data dikumpulkan melalui metode kuisioner yang diisi secara mandiri oleh 155 responden yang dipilih dengan metode non probability sampling dimana responden telah melakukan pembelian atau transaksi di toko emas pusaka mas Sukorejo Kendal. Metode analisis yang digunakan adalah analisis Structural Equation Modelling (SEM) yang dijalankan dengan program AMOS.Hasil pengujian hipotesis dengan SEM menunjukkan bahwa : 1. Kualitas barang emas berpengaruh positif terhadap kepuasan konsumen, 2. Kualitas layanan berpengaruh positif terhadap kepuasan konsumen, 3. Kepuasan konsumen berpengaruh positif dan signifikan terhadap WOM 4. Kualitas layanan berpengaruh positif terhadap WOM studi pada toko emas pusaka mas Sukorejo Kendal.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115778641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-01DOI: 10.14710/JSPI.V18I2.166-183
Joni Putra Apriando, Harry Soesanto, Farida Indriani
The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.
{"title":"Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang)","authors":"Joni Putra Apriando, Harry Soesanto, Farida Indriani","doi":"10.14710/JSPI.V18I2.166-183","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.166-183","url":null,"abstract":"The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130823381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-01DOI: 10.14710/JSPI.V18I2.124-140
R. Setiawan, A. Ferdinand
Penelitian ini dilakukan berdasarkan dari kesenjangan hasil penelitian terdahulu (research gap) mengenai pengalaman wisatawan terhadap keputusan pembelian produk. Serta menguji secara empiris factor-faktor yang dapat mempengaruhi keputusan pembelian seperti nilai hadiah, nilai nostalgia dan nilai ikonik. Karena keputusan pembelian dipengaruhi dari persepsi nilai yang dirasakan oleh konsumen.Tujuan dari penelitian ini yaitu membangun sebuah model konseptual untuk menggambarkan dan memberikan jawaban pada kesenjangan variable pengalaman wisatawan dan keputusan pembelian melalui nilai hadiah, nilai nostalgia dan nilai ikonik. Penelitian ini dilakukan di Kota Semarang dengan responden yaitu wisatawan yang pernah berkunjung ke kota Semarang dan melakukan pembelian makanan lokal. Jumlah responden yang digunakan yakni sebanyak 160 responden. Teknik analisis yang digunakan adalah Structural Equation Model (SEM) dengan menggunakan AMOS 24.Hasil analisis SEM memenuhi kriteria dari Goodness Of Fit Chi-square 184.579, probabilitas 0.015, GFI sebesar 0.897, TLI sebesar 0.988, CFI sebesar 0.989 CMIN/DF sebesar 1.273 dan RMSEA sebasar 0.41. Hasil pengujian menghasilkan bahwa pengalaman wisatawan berpengaruh positif terhadap nlai hadiah, nilai nostalgia dan ikonik serta nilai nostalgia dan ikonik berpengaruh positif terhadap keputusan pembelian makanan lokal Kota Semarang. Sedangkan nilai hadiah tidak berpengaruh pada keputusan pembelian.
本研究基于早期研究结果与游客在产品购买决策方面的经验差距。以及可以影响购买决定的实证因素，如礼物价值、怀旧价值和标志性价值。因为购买决策受到消费者感知价值的影响。这项研究的目的是建立一个概念模型，通过礼物价值、怀旧价值和标志性价值来描述和回答旅行体验的不平等和购买决定。这项研究是在三宝垄进行的，受访者是来三宝垄购买当地食物的游客。被接受的答辩人数为160人。使用的分析技术是结构平等模型(SEM)，使用阿莫斯24。SEM分析结果符合Fit chi square 184,579的标准，015等于1097,TLI等于10988,CMIN/DF等于1,273,RMSEA sebasar 0.41。测试结果表明，游客的体验对nlai礼物有积极的影响，怀旧和标志性的价值观以及怀旧和标志性的价值观对当地购买三宝垄食品的决定也有积极的影响。虽然礼物的价值与购买决定无关。
{"title":"Analisis Pengalaman Wisatawan Melalui Nilai yang Dirasakan Terhadap Keputusan Pembelian Pada Makanan Lokal Kota Semarang","authors":"R. Setiawan, A. Ferdinand","doi":"10.14710/JSPI.V18I2.124-140","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.124-140","url":null,"abstract":"Penelitian ini dilakukan berdasarkan dari kesenjangan hasil penelitian terdahulu (research gap) mengenai pengalaman wisatawan terhadap keputusan pembelian produk. Serta menguji secara empiris factor-faktor yang dapat mempengaruhi keputusan pembelian seperti nilai hadiah, nilai nostalgia dan nilai ikonik. Karena keputusan pembelian dipengaruhi dari persepsi nilai yang dirasakan oleh konsumen.Tujuan dari penelitian ini yaitu membangun sebuah model konseptual untuk menggambarkan dan memberikan jawaban pada kesenjangan variable pengalaman wisatawan dan keputusan pembelian melalui nilai hadiah, nilai nostalgia dan nilai ikonik. Penelitian ini dilakukan di Kota Semarang dengan responden yaitu wisatawan yang pernah berkunjung ke kota Semarang dan melakukan pembelian makanan lokal. Jumlah responden yang digunakan yakni sebanyak 160 responden. Teknik analisis yang digunakan adalah Structural Equation Model (SEM) dengan menggunakan AMOS 24.Hasil analisis SEM memenuhi kriteria dari Goodness Of Fit Chi-square 184.579, probabilitas 0.015, GFI sebesar 0.897, TLI sebesar 0.988, CFI sebesar 0.989 CMIN/DF sebesar 1.273 dan RMSEA sebasar 0.41. Hasil pengujian menghasilkan bahwa pengalaman wisatawan berpengaruh positif terhadap nlai hadiah, nilai nostalgia dan ikonik serta nilai nostalgia dan ikonik berpengaruh positif terhadap keputusan pembelian makanan lokal Kota Semarang. Sedangkan nilai hadiah tidak berpengaruh pada keputusan pembelian.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115074902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-01DOI: 10.14710/JSPI.V18I2.184-201
Zakaria Anam Setiawan, M. Mahfudz
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penerapan customer relatioship management (CRM), inovasi, dan penggunaan teknologi yang ada di toko grosir sebagai sebuah keunggulan bersaing terhadap kinerja bisnis toko grosir di provinsi Jawa Tengah dan DI Yogyakarta, penelitian ini memberikan pemahaman yang lebih mendalam kepada toko grosir mengenai efektifitas dan efisiensi penerapan variabel variabel tersebut terhadap kineja bisnis toko grosir dalam bersaing di industri ritel.Penelitian ini dilakukan dengan mengambil objek penelitian pada toko grosir yang menerapkan 3 variabel yang disebutkan. penelitian ini menggunakan sampel di 19 kabupaten dan 3 kotamadya di provinsi Jawa Tengah dan DI Yogyakarta. Penelitian ini menggunakan metode purposive sampling. Jumlah responden yang ditentukan sebagai sensus penelitian adalah 113 toko grosir. Teknik analisis yang dipakai untuk mengintepretasikan dan menganalisis data dalam penelitian ini adalah dengan teknik Structural Equation Modelling (SEM) dengan menggunakan software AMOS 40.Hasil pada penelitian ini menujukkan bahwa keunggulan bersaing dan CRM berpengaruh signifikan terhadap kinerja bisnis dan inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing . Hasil tersebut dapat dilihat dari pengujian hipotesis dengan menggunakan SEM yang menunjukkan nilai C.R dan P pada hipoteis 1, 2 dan 5 diterima dengan nilai C.R ≥ 1,960 dan P ≤ 0,05. Untuk hipotesis 2 digunakan tingkat signifikansi 5%. Kesimpulan dan saran yang diberikan untuk toko grosir agar semakin memperkuat pelaksanaan Customer Relationship Management, inovasi dan keunggulan bersaing melalui perbaikan manajemen dan pelayanan serta lebih secara intens lagi memanfaatkan kemajuan teknologi dalam operasional bisnis nya agar lebih cepat , efektif dan efisien dalam pelayanan yang berpengaruh terhadap kinerja bisnis.
{"title":"Pengaruh Customer Relationship Management (CRM), Inovasi, dan Penggunaan Teknologi Sebagai Strategi Keunggulan Bersaing untuk Meningkatkan Kinerja Bisnis (Studi pada Toko Grosir Makanan dan Minuman di Provinsi Jawa Tengah dan DI Yogyakarta)","authors":"Zakaria Anam Setiawan, M. Mahfudz","doi":"10.14710/JSPI.V18I2.184-201","DOIUrl":"https://doi.org/10.14710/JSPI.V18I2.184-201","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penerapan customer relatioship management (CRM), inovasi, dan penggunaan teknologi yang ada di toko grosir sebagai sebuah keunggulan bersaing terhadap kinerja bisnis toko grosir di provinsi Jawa Tengah dan DI Yogyakarta, penelitian ini memberikan pemahaman yang lebih mendalam kepada toko grosir mengenai efektifitas dan efisiensi penerapan variabel variabel tersebut terhadap kineja bisnis toko grosir dalam bersaing di industri ritel.Penelitian ini dilakukan dengan mengambil objek penelitian pada toko grosir yang menerapkan 3 variabel yang disebutkan. penelitian ini menggunakan sampel di 19 kabupaten dan 3 kotamadya di provinsi Jawa Tengah dan DI Yogyakarta. Penelitian ini menggunakan metode purposive sampling. Jumlah responden yang ditentukan sebagai sensus penelitian adalah 113 toko grosir. Teknik analisis yang dipakai untuk mengintepretasikan dan menganalisis data dalam penelitian ini adalah dengan teknik Structural Equation Modelling (SEM) dengan menggunakan software AMOS 40.Hasil pada penelitian ini menujukkan bahwa keunggulan bersaing dan CRM berpengaruh signifikan terhadap kinerja bisnis dan inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing . Hasil tersebut dapat dilihat dari pengujian hipotesis dengan menggunakan SEM yang menunjukkan nilai C.R dan P pada hipoteis 1, 2 dan 5 diterima dengan nilai C.R ≥ 1,960 dan P ≤ 0,05. Untuk hipotesis 2 digunakan tingkat signifikansi 5%. Kesimpulan dan saran yang diberikan untuk toko grosir agar semakin memperkuat pelaksanaan Customer Relationship Management, inovasi dan keunggulan bersaing melalui perbaikan manajemen dan pelayanan serta lebih secara intens lagi memanfaatkan kemajuan teknologi dalam operasional bisnis nya agar lebih cepat , efektif dan efisien dalam pelayanan yang berpengaruh terhadap kinerja bisnis.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"72 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131621991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-01DOI: 10.14710/JSPI.V18I1.1-14
Tamara Citra, I. M. Sukresna, J. Sugiharto
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas layanan, dan kemampuan menjual terhadap loyalitas pelanggan cetakan continuous form dengan menggunakan kepuasan pelanggan sebagai variabel mediator (intervining) studi pada percetakan Jadi Jaya Group Semarang.Non probability sampling dipakai untuk pengambilan sampel. Data dikumpulkan dari 200 responden yang dipilih menggunakan pertimbangan yaitu harus memiliki kriteria pernah melakukan pembelian continuous form sebanyak dua kali pada percetakan Jadi Jaya Group, Semarang. Metode analisis adalah Uji Maximum Likelihood dengan program AMOS versi 21.0.Hasilnya menunjukkan bahwa kualitas produk dan kualitas layanan berpengaruh positif terhadap kepuasan pelanggan. Kemudian, kualitas produk dan kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan didalam membeli continuous form pada Percetakan Jadi Jaya Group Semarang.
本研究旨在分析产品质量、服务质量和销售能力对印刷客户忠诚度的持续影响，利用客户满意度作为新闻媒体媒介的媒介，使Jaya Group Semarang成为Jaya Group Semarang。用于取样的不可能。数据是从200名被选中的受访者中收集的，他们需要考虑的是，他们必须有一个标准，在Jaya Group Semarang进行了两次连续购买。分析方法是对《阿莫斯》21.0版的max lihood测试。结果表明，产品质量和服务质量对客户满意度有积极的影响。然后，产品的质量和顾客满意对客户的忠诚产生了积极的影响。
{"title":"Analisis Pengaruh Kualitas Produk, Kualitas Layanan dan Kemampuan Menjual Terhadap Loyalitas Pelanggan ( Studi Pada Percetakan Jadi Jaya Group, Semarang )","authors":"Tamara Citra, I. M. Sukresna, J. Sugiharto","doi":"10.14710/JSPI.V18I1.1-14","DOIUrl":"https://doi.org/10.14710/JSPI.V18I1.1-14","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas layanan, dan kemampuan menjual terhadap loyalitas pelanggan cetakan continuous form dengan menggunakan kepuasan pelanggan sebagai variabel mediator (intervining) studi pada percetakan Jadi Jaya Group Semarang.Non probability sampling dipakai untuk pengambilan sampel. Data dikumpulkan dari 200 responden yang dipilih menggunakan pertimbangan yaitu harus memiliki kriteria pernah melakukan pembelian continuous form sebanyak dua kali pada percetakan Jadi Jaya Group, Semarang. Metode analisis adalah Uji Maximum Likelihood dengan program AMOS versi 21.0.Hasilnya menunjukkan bahwa kualitas produk dan kualitas layanan berpengaruh positif terhadap kepuasan pelanggan. Kemudian, kualitas produk dan kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan didalam membeli continuous form pada Percetakan Jadi Jaya Group Semarang.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133173309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-01DOI: 10.14710/JSPI.V18I1.34-56
Diana Lesmanawati, Naili Farida
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang dapat mempengaruhi e-repurchase. Website, E-WOM dan E-trust adalah faktor-faktor yang dapat mempengaruhinya. Responden yang merupakan konsumen yang melakukan pemesanan hotel melalui Pegipegi di Kota Semarang akan diteliti melalui faktor website, E-WOM dan e-trust yang akan mempengaruhi e-repurchase.Jenis penelitian ini menggunakan penelitian eksplanatif, dengan populasi sebanyak 100 responden yang melakukan pemesanan hotel melalui Pegipegi di Kota Semarang dengan cara purposive sampling. Data dikumpulkan melalui kuesioner dengan pengukuran skala Likert. Metode analisis data menggunakan PLS.Hasil dari penelitian ini adalah karakteristik website mempengaruhi e-WOM dan e-trust dengan hubungan positif. Dan e-WOM memiliki pengaruh yang positif pula terhadap e-trust. Penelitian ini menyimpulkan bahwa e-WOM dan e-trust memiliki pengaruh yang positif terhadap e-repurchase.
{"title":"Pengaruh Website, Ewom, E-Trust Terhadap E-Repurchase Pemesanan Hotel Melalui Pegipegi di Kota Semarang","authors":"Diana Lesmanawati, Naili Farida","doi":"10.14710/JSPI.V18I1.34-56","DOIUrl":"https://doi.org/10.14710/JSPI.V18I1.34-56","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang dapat mempengaruhi e-repurchase. Website, E-WOM dan E-trust adalah faktor-faktor yang dapat mempengaruhinya. Responden yang merupakan konsumen yang melakukan pemesanan hotel melalui Pegipegi di Kota Semarang akan diteliti melalui faktor website, E-WOM dan e-trust yang akan mempengaruhi e-repurchase.Jenis penelitian ini menggunakan penelitian eksplanatif, dengan populasi sebanyak 100 responden yang melakukan pemesanan hotel melalui Pegipegi di Kota Semarang dengan cara purposive sampling. Data dikumpulkan melalui kuesioner dengan pengukuran skala Likert. Metode analisis data menggunakan PLS.Hasil dari penelitian ini adalah karakteristik website mempengaruhi e-WOM dan e-trust dengan hubungan positif. Dan e-WOM memiliki pengaruh yang positif pula terhadap e-trust. Penelitian ini menyimpulkan bahwa e-WOM dan e-trust memiliki pengaruh yang positif terhadap e-repurchase.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132516903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-01DOI: 10.14710/JSPI.V18I1.81-103
Diah Kencana Sari
Big Bad Wolf Book Sale was first held in Kuala Lumpur, Malaysia, in 2009. seven years later, The Ministry of Culture and Education worked together with PT Jaya Ritel Indonesia to hold Big Bad Wolf Book Sale in Jakarta. Putting forward its vision and mission which is "Read to Enlight Nation", the book sale comes back in 2019 with its social campaign program known as "Red Readerhood". The purpose of the social campaign is to raise literacy by encouraging people to donate books within the sale event. This social campaign program employs Ronald D. Smith's 9 Steps of Strategic Planning to.The Social Campaign Program Red Readerhood as a part of Big Bad Wolf Book Sale consists of three main sub-events: (1) pre-event; (2) event, and (3) post-event. School visitation in the Jabodetabek area involving story-tellers and press conference is the pre-event phase. The phase then continues with Red Readerhood Charity, Partnership, and competitions such as storytelling and Blogger & Vlogger competition. the post-event phase includes Book Charity Report, Radio Interview and Youtube Video Content
2009年，大灰狼图书拍卖会首次在马来西亚吉隆坡举行。七年后，文化和教育部与PT Jaya Ritel Indonesia合作，在雅加达举办了Big Bad Wolf Book Sale。2019年，以“为光明之国读书”为愿景和使命的“红色读书会”携“红色读书会”社会活动回归。社会运动的目的是通过鼓励人们在销售活动中捐赠书籍来提高识字率。这个社会运动项目采用了罗纳德·d·史密斯的战略计划的9个步骤。《红色读书人》社会活动项目作为《大坏狼》图书促销活动的一部分，主要包括三个子活动:(1)活动前活动;(2)事件，(3)事件后。在Jabodetabek地区的学校访问包括讲故事者和新闻发布会是活动前的阶段。然后，这个阶段继续进行红色读者群慈善，合作伙伴关系和比赛，如讲故事和博主&视频博主比赛。活动后阶段包括图书慈善报告、电台采访和Youtube视频内容
{"title":"Kampanye Sosial Red Readerhood 2019 Untuk Meningkatkan Minat Baca Anak","authors":"Diah Kencana Sari","doi":"10.14710/JSPI.V18I1.81-103","DOIUrl":"https://doi.org/10.14710/JSPI.V18I1.81-103","url":null,"abstract":"Big Bad Wolf Book Sale was first held in Kuala Lumpur, Malaysia, in 2009. seven years later, The Ministry of Culture and Education worked together with PT Jaya Ritel Indonesia to hold Big Bad Wolf Book Sale in Jakarta. Putting forward its vision and mission which is \"Read to Enlight Nation\", the book sale comes back in 2019 with its social campaign program known as \"Red Readerhood\". The purpose of the social campaign is to raise literacy by encouraging people to donate books within the sale event. This social campaign program employs Ronald D. Smith's 9 Steps of Strategic Planning to.The Social Campaign Program Red Readerhood as a part of Big Bad Wolf Book Sale consists of three main sub-events: (1) pre-event; (2) event, and (3) post-event. School visitation in the Jabodetabek area involving story-tellers and press conference is the pre-event phase. The phase then continues with Red Readerhood Charity, Partnership, and competitions such as storytelling and Blogger & Vlogger competition. the post-event phase includes Book Charity Report, Radio Interview and Youtube Video Content ","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"204 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114840722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-30DOI: 10.14710/JSPI.V17I3.177-187
Bekti Pradina Sari, Harry Soesanto, S. Raharjo
Pada saat ini terdapat fenomena unik di kalangan Gen Y ketika teknologi membuat segalanya menjadi lebih mudah, yaitu terjadinya pergeseran perilaku dan pola berbelanja offline menjadi online.Fakta bahwa Pasar E-commerce ini begitu diminati, memberikan dampak yang baik bagi pelaku bisnis dan konsumen, dimana konsumen cenderung membeli barang branded melalui internet secara online di website E-commerce, Website yang akan dijadikan objek adalah Zalora. Penelitian ini mengacu pada penelitian terdahulu, menggunakan variabel social prestige, Internet technology readiness, Quality perception, dan Brand credibility, untuk mengukur pengaruhnya terhadap Susceptibility to Global Consumer Culture (SGCC) dan minat pembelian online konsumen. Objek pada penelitian ini adalah Generasi millenials dengan skala umur 18-35 tahun yang merupakan pengguna website E-commerce khususnya Zalora, yang tersebar di Jakarta, Semarang dan Surabaya. Metode analisis pada penelitian ini menggunakan Structural Equation Model (SEM). Temuan penelitian ini adalah terdapat pengaruh yang signifikan pada variabel social prestige dan internet technology readiness terhadap SGCC dan SGCC memberikan pengaruh signifikan terhadap minat beli konsumen.
{"title":"STUDI PENGARUH SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE (SGCC) TERHADAP MINAT BELI SEPATU SECARA ONLINE PADA GENERASI MILLENIALS","authors":"Bekti Pradina Sari, Harry Soesanto, S. Raharjo","doi":"10.14710/JSPI.V17I3.177-187","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.177-187","url":null,"abstract":"Pada saat ini terdapat fenomena unik di kalangan Gen Y ketika teknologi membuat segalanya menjadi lebih mudah, yaitu terjadinya pergeseran perilaku dan pola berbelanja offline menjadi online.Fakta bahwa Pasar E-commerce ini begitu diminati, memberikan dampak yang baik bagi pelaku bisnis dan konsumen, dimana konsumen cenderung membeli barang branded melalui internet secara online di website E-commerce, Website yang akan dijadikan objek adalah Zalora. Penelitian ini mengacu pada penelitian terdahulu, menggunakan variabel social prestige, Internet technology readiness, Quality perception, dan Brand credibility, untuk mengukur pengaruhnya terhadap Susceptibility to Global Consumer Culture (SGCC) dan minat pembelian online konsumen. Objek pada penelitian ini adalah Generasi millenials dengan skala umur 18-35 tahun yang merupakan pengguna website E-commerce khususnya Zalora, yang tersebar di Jakarta, Semarang dan Surabaya. Metode analisis pada penelitian ini menggunakan Structural Equation Model (SEM). Temuan penelitian ini adalah terdapat pengaruh yang signifikan pada variabel social prestige dan internet technology readiness terhadap SGCC dan SGCC memberikan pengaruh signifikan terhadap minat beli konsumen.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117299534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：