Pub Date : 2019-03-11DOI: 10.14710/JSPI.V17I1.53-62
Septy Setia Nugraha
This research is conducted to test how big influence of price perception and service quality to brand image in increasing interest to use go-jek. Samples were taken from the company's services go-jek number of 110 respondents, Structural Equation Modeling (SEM) was run by AMOS software, was used to analyze the data obtained, the analysis shows that the perception of price and service quality has a positive effect on the image of the brand in increasing interest in using. The most dominant variable in influencing interest in using with the mediation of brand image is the perception of price and service quality. The suggested implications are that the mock companies are able to create a brand image through competitive prices, easy payment systems and improved service quality
{"title":"THE EFFECT OF PRICE PERCEPTION AND SERVICE QUALITY ON BRAND IMAGE FOR IMPROVING INTEREST IN USING GO-JEK (Study On GO-JEK In Semarang City)","authors":"Septy Setia Nugraha","doi":"10.14710/JSPI.V17I1.53-62","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.53-62","url":null,"abstract":"This research is conducted to test how big influence of price perception and service quality to brand image in increasing interest to use go-jek. Samples were taken from the company's services go-jek number of 110 respondents, Structural Equation Modeling (SEM) was run by AMOS software, was used to analyze the data obtained, the analysis shows that the perception of price and service quality has a positive effect on the image of the brand in increasing interest in using. The most dominant variable in influencing interest in using with the mediation of brand image is the perception of price and service quality. The suggested implications are that the mock companies are able to create a brand image through competitive prices, easy payment systems and improved service quality","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131104833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-11DOI: 10.14710/JSPI.V17I1.22-41
Rio Radityo Kusumo
The purpose of this study was to analyze the influence of emotional intelligence, stress and participative leadership style to employee performance with job satisfaction as mediation. This research type is explanatory research. Population and sample in this research are all employees of the marketing department of PT. Waskita Beton Precast totaling 112. The method of data collection questionnaire. The data type is the primary data. The method of data collection is the questionnaire. Data analysis technique used is the structural equation model. The results showed that: 1). Emotional intelligence has effect positive and significant on job satisfaction. 2). Stress has an effect negative and significant on job satisfaction. 3). Participatory leadership style has effect positive and significant on job satisfaction. 4). Job satisfaction has effect positive and significant on employee performance. 5). Emotional intelligence has effect positive and significant on employee performance. 6). Stress has an effect negative and significant on employee performance. 7). Participative leadership style has effect positive and significant on employee performance
{"title":"ANALYSIS OF EMOTIONAL INTELLIGENCE, STRESS, AND STYLES OF PARTICIPATIVE LEADERSHIP EFFECT TO WORK SATISFACTION IN IMPROVING PERFORMANCE OF EMPLOYEES PT. WASKITA BETON PRECAST Tbk.","authors":"Rio Radityo Kusumo","doi":"10.14710/JSPI.V17I1.22-41","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.22-41","url":null,"abstract":"The purpose of this study was to analyze the influence of emotional intelligence, stress and participative leadership style to employee performance with job satisfaction as mediation. This research type is explanatory research. Population and sample in this research are all employees of the marketing department of PT. Waskita Beton Precast totaling 112. The method of data collection questionnaire. The data type is the primary data. The method of data collection is the questionnaire. Data analysis technique used is the structural equation model. The results showed that: 1). Emotional intelligence has effect positive and significant on job satisfaction. 2). Stress has an effect negative and significant on job satisfaction. 3). Participatory leadership style has effect positive and significant on job satisfaction. 4). Job satisfaction has effect positive and significant on employee performance. 5). Emotional intelligence has effect positive and significant on employee performance. 6). Stress has an effect negative and significant on employee performance. 7). Participative leadership style has effect positive and significant on employee performance","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121119600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-11DOI: 10.14710/JSPI.V17I1.79-88
Fazlur Rahman, S. Sufian, A. Yuniawan
In the printing business, brokers are experiencing fierce competition. Many problems always face by the broker because in the production, brokers do not use their own resources, but integrate with service providers. The purpose of this research is to test and analyze the relation of the attributes of flexibility, dependence, relationship quality and integration strategies toward the printing brokers performance.The research is done to the 133 respondents, which all of them are printing brokers who do production in the Semarang area. Methods of data collection by using questionnaires. The method of data analysis using Structural Equation Modeling (SEM) with AMOS 20 software.The results showed that the flexibility and relationships quality had a positive effect on strategy integration. While the dependence does not affect the strategy integration. And the strategy integration variables have a positive effect on the broker performance.
{"title":"ANALYSIS THE EFFECT OF FLEXIBILITY, DEPENDENCE, AND QUALITY RELATIONSHIP TO BROKERS PERFORMANCE WITH INTEGRATION STRATEGY AS INTERVENING VARIABLE (STUDY ON PRINTING BROKERS IN SEMARANG)","authors":"Fazlur Rahman, S. Sufian, A. Yuniawan","doi":"10.14710/JSPI.V17I1.79-88","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.79-88","url":null,"abstract":"In the printing business, brokers are experiencing fierce competition. Many problems always face by the broker because in the production, brokers do not use their own resources, but integrate with service providers. The purpose of this research is to test and analyze the relation of the attributes of flexibility, dependence, relationship quality and integration strategies toward the printing brokers performance.The research is done to the 133 respondents, which all of them are printing brokers who do production in the Semarang area. Methods of data collection by using questionnaires. The method of data analysis using Structural Equation Modeling (SEM) with AMOS 20 software.The results showed that the flexibility and relationships quality had a positive effect on strategy integration. While the dependence does not affect the strategy integration. And the strategy integration variables have a positive effect on the broker performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121459739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-11DOI: 10.14710/JSPI.V17I1.1-21
Deewar Mahesa
Budaya organisasi berkenaan dengan upaya pencapaian tujuan pendidikan sekolah dan peningkatan mutu sekolah. Budaya organisasi dapat dikatakan baik jika mampu menggerakkan seluruh personal secara sadar dan mampu memberikan kontribusi terhadap keefektifan serta produktivitas kerja yang optimal. Berkaitan dengan sekolah sebagai sebuah organisasi maka tentu sangat perlu untuk memahami bagaimana mengetahui ketidak efektifan di dalam organisasinya sehingga dapat meningkatkan mutu organisasi. Penelitian ini menggunakan metode kualitatif, dengan instrumen penelitian yang digunakan adalah OCAI (Organizational Culture Assesment Instrument) sebagai alat bantu dalam penelitian ini. Objek penelitian ini adalah PT Astra Graphia Tbk, Cabang Semarang, Jawa Tengah. Jabatan yang disurvei adalah seluruh karyawan PT Astra Graphia Cabang Semarang yang terlibat langsung dan berada pada struktur organisasi perusahaan. Metode kualitatif beserta pendalaman dengan metode wawancara dengan kuesioner yang kembali sebanyak 64 kuesioner. Informan penelitian berjumlah 3 orang, informan penelitian dipilih berdasarkan yang memiliki banyak pengetahuan tentang kondisi budaya pada Astra Graphia Cabang Semarang. Hasil yang diperoleh secara keseluruhan skor OCAI dimana terdapat signifikasi budaya yaitu pada Branch Manager saat ini Hierarchy dan di masa mendatang Clan dan Adhocrachy, bagian sales di masa mendatang budaya Adhocrachy, bagian teknik saat ini Market dan di masa mendatang Clan, serta Karyawan dengan masa kerja 21 sampai 30 tahun dengan budaya yang diharapkan Clan di masa mendatang.
{"title":"PEMETAAN BUDAYA ORGANISASI PADA PT ASTRA GRAPHIA, Tbk. (Cabang Semarang)","authors":"Deewar Mahesa","doi":"10.14710/JSPI.V17I1.1-21","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.1-21","url":null,"abstract":"Budaya organisasi berkenaan dengan upaya pencapaian tujuan pendidikan sekolah dan peningkatan mutu sekolah. Budaya organisasi dapat dikatakan baik jika mampu menggerakkan seluruh personal secara sadar dan mampu memberikan kontribusi terhadap keefektifan serta produktivitas kerja yang optimal. Berkaitan dengan sekolah sebagai sebuah organisasi maka tentu sangat perlu untuk memahami bagaimana mengetahui ketidak efektifan di dalam organisasinya sehingga dapat meningkatkan mutu organisasi. Penelitian ini menggunakan metode kualitatif, dengan instrumen penelitian yang digunakan adalah OCAI (Organizational Culture Assesment Instrument) sebagai alat bantu dalam penelitian ini. Objek penelitian ini adalah PT Astra Graphia Tbk, Cabang Semarang, Jawa Tengah. Jabatan yang disurvei adalah seluruh karyawan PT Astra Graphia Cabang Semarang yang terlibat langsung dan berada pada struktur organisasi perusahaan. Metode kualitatif beserta pendalaman dengan metode wawancara dengan kuesioner yang kembali sebanyak 64 kuesioner. Informan penelitian berjumlah 3 orang, informan penelitian dipilih berdasarkan yang memiliki banyak pengetahuan tentang kondisi budaya pada Astra Graphia Cabang Semarang. Hasil yang diperoleh secara keseluruhan skor OCAI dimana terdapat signifikasi budaya yaitu pada Branch Manager saat ini Hierarchy dan di masa mendatang Clan dan Adhocrachy, bagian sales di masa mendatang budaya Adhocrachy, bagian teknik saat ini Market dan di masa mendatang Clan, serta Karyawan dengan masa kerja 21 sampai 30 tahun dengan budaya yang diharapkan Clan di masa mendatang.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131885643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-11DOI: 10.14710/JSPI.V17I1.42-52
M. Najib
Human resources (HR) is the only important organizational asset that can drive other resources. Human resources can affect the efficiency and effectiveness of the organization (Simamora, 2006). Secondary data in this research are: Data obtained from the management of PT. Bank Syariah Mandiri in the form of data turnover. Population in this research is employees of PT. Bank Syariah Mandiri Semarang, Jl. Pandanaran no. 90 a total of 137 employees. The method of collecting primary data is done by using documentation technique. Role conflict has a significant effect on the intention to quit. It is concluded that the greater the role conflict increases the intention to quit. The result of hypothesis 2 testing showing the role conflict has a positive effect on intention to quit is accepted, where high conflict can increase the intention to exit.Organizational support has a significant positive effect on commitment. It is concluded that the greater the support the organization increases its commitment. Organizational support has a significant negative impact on intention to quit. It is concluded that greater organizational support decreases the intention to quit. Commitment has a significant negative effect on intention to quit. It is concluded that the stronger the commitment can decrease the intention to quit.
人力资源(HR)是唯一可以驱动其他资源的重要组织资产。人力资源可以影响组织的效率和有效性(Simamora, 2006)。本研究的次要数据有:以数据周转的形式从PT. Bank Syariah Mandiri的管理层获得的数据。本研究对象为PT. Bank Syariah Mandiri Semarang, jr .的员工。Pandanaran没有。共有137名员工。收集原始数据的方法是采用文献技术。角色冲突对离职意向有显著影响。研究发现，角色冲突越大，员工的离职意愿越高。假设2的检验结果表明，角色冲突对退出意愿有正向影响，其中高冲突会增加退出意愿。组织支持对承诺有显著的正向影响。结论是，支持越大，组织的承诺就越大。组织支持对离职意向有显著的负向影响。结果表明，组织支持越大，员工的离职意愿越低。承诺对戒烟意愿有显著的负向影响。结果表明，承诺越强，戒烟意愿越低。
{"title":"ANALYSIS EFFECT OF CONFLICT ROLE, SOCIAL SUPPORT TO ORGANIZATIONAL COMMITMENT AND IMPACT ON INTENTION TO QUIT","authors":"M. Najib","doi":"10.14710/JSPI.V17I1.42-52","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.42-52","url":null,"abstract":"Human resources (HR) is the only important organizational asset that can drive other resources. Human resources can affect the efficiency and effectiveness of the organization (Simamora, 2006). Secondary data in this research are: Data obtained from the management of PT. Bank Syariah Mandiri in the form of data turnover. Population in this research is employees of PT. Bank Syariah Mandiri Semarang, Jl. Pandanaran no. 90 a total of 137 employees. The method of collecting primary data is done by using documentation technique. Role conflict has a significant effect on the intention to quit. It is concluded that the greater the role conflict increases the intention to quit. The result of hypothesis 2 testing showing the role conflict has a positive effect on intention to quit is accepted, where high conflict can increase the intention to exit.Organizational support has a significant positive effect on commitment. It is concluded that the greater the support the organization increases its commitment. Organizational support has a significant negative impact on intention to quit. It is concluded that greater organizational support decreases the intention to quit. Commitment has a significant negative effect on intention to quit. It is concluded that the stronger the commitment can decrease the intention to quit.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127981616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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