Pub Date : 2019-04-30DOI: 10.14710/JSPI.V17I3.196-206
N. Markus, S. T. Raharjo, M. Mahfudz
This research aims to examine and analyze the influence of differentiation strategy, market orientation, and innovation in an effort to build a competitive advantage for the performance of the company improves on star hotels in the city of Semarang. The respondents in this research are the Manager of star hotels in the city of Semarang, the size of respondents in filling in the questionnaire is 63 (sixty-three) people. However, for some reason, 22 (twenty-two) respondents are not willing to do the filling out the questionnaires which resulted in the final sample size is 41 (forty-one) respondents.in this case, the tool used in the study is the analysis of Partial Least Square (PLS). Prior to testing the researchers first tested the questionnaire by means of the validity test and reliability test. Test validity is to see the questionnaire is valid or not, and the reliability test is meant to see the questions distributed reliable or not to do further testing. The empirical findings indicated that the differentiation strategy has a significant positive effect on competitive advantage; innovation has a significant positive effect on firm performance.
{"title":"THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City)","authors":"N. Markus, S. T. Raharjo, M. Mahfudz","doi":"10.14710/JSPI.V17I3.196-206","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.196-206","url":null,"abstract":"This research aims to examine and analyze the influence of differentiation strategy, market orientation, and innovation in an effort to build a competitive advantage for the performance of the company improves on star hotels in the city of Semarang. The respondents in this research are the Manager of star hotels in the city of Semarang, the size of respondents in filling in the questionnaire is 63 (sixty-three) people. However, for some reason, 22 (twenty-two) respondents are not willing to do the filling out the questionnaires which resulted in the final sample size is 41 (forty-one) respondents.in this case, the tool used in the study is the analysis of Partial Least Square (PLS). Prior to testing the researchers first tested the questionnaire by means of the validity test and reliability test. Test validity is to see the questionnaire is valid or not, and the reliability test is meant to see the questions distributed reliable or not to do further testing. The empirical findings indicated that the differentiation strategy has a significant positive effect on competitive advantage; innovation has a significant positive effect on firm performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134183287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-30DOI: 10.14710/JSPI.V17I3.207-221
Nadya Damayanty Utami, A. Ferdinand
Penelitian ini memiliki tujuan untuk membangun sebuah model yang akan digunakan untuk menganalisis variabel-variabel yang memiliki gap mengenai citra wisata yang dimiliki daerah wisata terhadap minat berkunjung kembali pada wisatawan, sehingga penelitian ini bertujuan untuk membangun sebuah model yang baru untuk pemasaran pada bidang pariwisata.Penelitian ini mengambil sebanyak 170 responden wisatawan lokal yang berkunjung kembali ke Kuningan Jawa Barat. Alat analisis yang digunakan adalah SEM (Structural Equation Modelling) versi 24. Hasil analisis data untuk keseluruhan model telah memenuhi kriteria Goodness of Fit dengan nilai chi squere = 195.413, derajat kebebasan = 113, probabilitas = 0.000, CMIN/DF = 1.729, GFI = 0.898, AGFI = 0.862, TLI = 0,973, CFI = 0.977 dan RMSEA = 0.066. Dengan demikian dapat dikatakan bahwa model penelitian yang diajukan dapat diterima. Dari hasil penelitian diketahui bahwa ada pengaruh yang signifikan antara citra wisata dengan resonansi pelanggan, nilai budaya dengan resonansi pelanggan, nilai budaya dengan ikon daerah wisata, ikon daerah wisata dengan minat berkunjung kembali dan resonansi pelanggan dengan minat berkunjung kembali
{"title":"ANALISIS PENINGKATAN MINAT BERKUNJUNG KEMBALI PADA WISATAWAN MELALUI CITRA WISATA DAN NILAI BUDAYA (STUDI PADA KOTA KUNINGAN, JAWA BARAT)","authors":"Nadya Damayanty Utami, A. Ferdinand","doi":"10.14710/JSPI.V17I3.207-221","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.207-221","url":null,"abstract":"Penelitian ini memiliki tujuan untuk membangun sebuah model yang akan digunakan untuk menganalisis variabel-variabel yang memiliki gap mengenai citra wisata yang dimiliki daerah wisata terhadap minat berkunjung kembali pada wisatawan, sehingga penelitian ini bertujuan untuk membangun sebuah model yang baru untuk pemasaran pada bidang pariwisata.Penelitian ini mengambil sebanyak 170 responden wisatawan lokal yang berkunjung kembali ke Kuningan Jawa Barat. Alat analisis yang digunakan adalah SEM (Structural Equation Modelling) versi 24. Hasil analisis data untuk keseluruhan model telah memenuhi kriteria Goodness of Fit dengan nilai chi squere = 195.413, derajat kebebasan = 113, probabilitas = 0.000, CMIN/DF = 1.729, GFI = 0.898, AGFI = 0.862, TLI = 0,973, CFI = 0.977 dan RMSEA = 0.066. Dengan demikian dapat dikatakan bahwa model penelitian yang diajukan dapat diterima. Dari hasil penelitian diketahui bahwa ada pengaruh yang signifikan antara citra wisata dengan resonansi pelanggan, nilai budaya dengan resonansi pelanggan, nilai budaya dengan ikon daerah wisata, ikon daerah wisata dengan minat berkunjung kembali dan resonansi pelanggan dengan minat berkunjung kembali","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129058143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-30DOI: 10.14710/JSPI.V17I3.188-195
Nindita Gabriele Pragunadi, I. M. Sukresna, S. Sutopo
The problem that happened in this research is the decrease of BIGTV customer loyalty of Semarang which result in customer decision to unsubscribe. This is evident from the increasing number of subscribers who have been subscribed for more than 1 year but unsubscribed in the first half of 2015. So the formulation of this research problem is how to increase customer loyalty BIGTV Semarang and BIGTV Semarang customer decisions to re-subscribe allegedly influenced by the quality service, and brand image. This study aims to analyze the influence of service quality and brand image directly or indirectly to customer loyalty with mediated by satisfaction. Sample selection using purposive sampling. The sample used is 150 people BIGTV Semarang customers. The analysis tool used is structural equation modeling. Based on the results of research, service quality and brand image have a positive effect on satisfaction and loyalty, while satisfaction has a positive effect on loyalty. Based on the fit model test, 7 indicator test result stated that all models have a good fit. So from this, it can be concluded that the model has a good enough fit to predict customer loyalty
{"title":"THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE TO IMPROVE THE SATISFACTION AND LOYALTY OF BIGTV CUSTOMERS IN SEMARANG","authors":"Nindita Gabriele Pragunadi, I. M. Sukresna, S. Sutopo","doi":"10.14710/JSPI.V17I3.188-195","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.188-195","url":null,"abstract":"The problem that happened in this research is the decrease of BIGTV customer loyalty of Semarang which result in customer decision to unsubscribe. This is evident from the increasing number of subscribers who have been subscribed for more than 1 year but unsubscribed in the first half of 2015. So the formulation of this research problem is how to increase customer loyalty BIGTV Semarang and BIGTV Semarang customer decisions to re-subscribe allegedly influenced by the quality service, and brand image. This study aims to analyze the influence of service quality and brand image directly or indirectly to customer loyalty with mediated by satisfaction. Sample selection using purposive sampling. The sample used is 150 people BIGTV Semarang customers. The analysis tool used is structural equation modeling. Based on the results of research, service quality and brand image have a positive effect on satisfaction and loyalty, while satisfaction has a positive effect on loyalty. Based on the fit model test, 7 indicator test result stated that all models have a good fit. So from this, it can be concluded that the model has a good enough fit to predict customer loyalty","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121091662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-30DOI: 10.14710/JSPI.V17I3.164-176
Angela Mariska, Harry Soesanto, M. Mahfudz
Development in technology was really fast, especially in the information and telecommunications field. Nowadays, technology cannot be replaced by human life. Social media is very important to various business and personal life. Social media helping us to find new colleagues and help us to easier get information. For many years, most powerful social media are Facebook, Twitter, and LinkedIn. But for this past years, Instagram can take market attention. Due to a number of followers, culinary became favorite on Instagram. Before that, culinary products rarely marketed on other social media including Facebook. In this study, research will be focused on the kind of food that can be delivered in Semarang. This research will be started by sharing questionnaires to 157 respondents. Those respondents already have experience in buying food from Instagram in Semarang. From the result, two hypotheses accepted. The first one concluded there is a positive impact from brand reputation to buying decision. The second one concluded there is a positive impact on brand admiration to brand reputation. For reliability and product price didn’t give impact for buying decision.
{"title":"THE EFFECT OF BRAND REPUTATION, PRODUCT RELIABILITY, PRICE AND BRAND ADMIRATION ON PURCHASING DECISION (Study on Food Products that Sold through Instagram at Semarang)","authors":"Angela Mariska, Harry Soesanto, M. Mahfudz","doi":"10.14710/JSPI.V17I3.164-176","DOIUrl":"https://doi.org/10.14710/JSPI.V17I3.164-176","url":null,"abstract":"Development in technology was really fast, especially in the information and telecommunications field. Nowadays, technology cannot be replaced by human life. Social media is very important to various business and personal life. Social media helping us to find new colleagues and help us to easier get information. For many years, most powerful social media are Facebook, Twitter, and LinkedIn. But for this past years, Instagram can take market attention. Due to a number of followers, culinary became favorite on Instagram. Before that, culinary products rarely marketed on other social media including Facebook. In this study, research will be focused on the kind of food that can be delivered in Semarang. This research will be started by sharing questionnaires to 157 respondents. Those respondents already have experience in buying food from Instagram in Semarang. From the result, two hypotheses accepted. The first one concluded there is a positive impact from brand reputation to buying decision. The second one concluded there is a positive impact on brand admiration to brand reputation. For reliability and product price didn’t give impact for buying decision.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133725509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-21DOI: 10.14710/JSPI.V17I2.89-102
R. Kurniawan, Harry Soesanto, S. Sugiarto
Bank Rakyat Indonesia (BRI) innovates to launch BRILink Agent services as a collaborative partner between BRI Bank and its customers. The problem in this research is how to improve customer satisfaction which will influence the decisions of transactions at BRILink BRI Branch of Pati. Data on observed variables were obtained through interviews with questionnaires to 110 BRI Bank customers who transacted at BRILink Branch of Pati and tested using AMOS statistic software. The result of SEM analysis confirm the criteria of Goodness of fit that is Chi-Square is 154.616 with probability equal to 0.277; CMIN/DF (1.066); GFI (0.873); AGFI (0.833); TLI (0.991); CFI (0.992); and RMSEA (0.025). The result of hypothesis testing is: transaction decisions are statistically proven to be affected by customer satisfaction, customer satisfaction is statistically proven to be affected by service attractiveness and tariff competitiveness, while the attractiveness of unpaid products has a significant effect.
{"title":"THE EFFECT OF PRODUCT FASCINATION, SERVICE FASCINATION, AND COMPETITIVE POWER OF TARIFF ON CUSTOMER SATISFACTION AND IMPACT ON TRANSACTION DECISIONS (Study on Agent BRILink BRI Branch of Pati)","authors":"R. Kurniawan, Harry Soesanto, S. Sugiarto","doi":"10.14710/JSPI.V17I2.89-102","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.89-102","url":null,"abstract":"Bank Rakyat Indonesia (BRI) innovates to launch BRILink Agent services as a collaborative partner between BRI Bank and its customers. The problem in this research is how to improve customer satisfaction which will influence the decisions of transactions at BRILink BRI Branch of Pati. Data on observed variables were obtained through interviews with questionnaires to 110 BRI Bank customers who transacted at BRILink Branch of Pati and tested using AMOS statistic software. The result of SEM analysis confirm the criteria of Goodness of fit that is Chi-Square is 154.616 with probability equal to 0.277; CMIN/DF (1.066); GFI (0.873); AGFI (0.833); TLI (0.991); CFI (0.992); and RMSEA (0.025). The result of hypothesis testing is: transaction decisions are statistically proven to be affected by customer satisfaction, customer satisfaction is statistically proven to be affected by service attractiveness and tariff competitiveness, while the attractiveness of unpaid products has a significant effect. ","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133010037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-21DOI: 10.14710/JSPI.V17I2.119-139
A. Ayuningtyas, Miyasto Miyasto, Yohanes Sugiarto
Economic development in Indonesia MSMEs has an important role because the majority of Indonesia's population lives from MSME activities both in the traditional and modern sector. MSME in Central Java is also quite good. However, MSMEs in Central Java also experienced an increase in competitiveness, especially with similar businesses. Therefore, entrepreneurs are required to be able to innovate and dare to explore the resources it has for its business can continue to grow and survive amid the competition. In this study, the authors explain the condition of competitiveness of SMEs in the Kudus Regency is the business of embroidery which from year to year always decreased. Based on the result of the theoretical study directing this study developed a model with five research variables covering entrepreneurial orientation, business environment adaptability, internal resources of company, competitive advantage, and company performance. The results of the analysis show that the entrepreneurship orientation does not positively affect the competitive advantage. The adaptability of the business environment positively affects the competitive advantage. Internal resources of the company positively influence the competitive advantage. Entrepreneurship orientation positively affects the company's performance. Internal resources of the company positively affect the company's performance. Competitive advantage positively affects the company's performance.
{"title":"ANALYSIS OF ENTREPRENEURSHIP ORIENTATION, ADAPTABILITY OF BUSINESS ENVIRONMENT, AND INTERNAL RESOURCES COMPANY ON COMPETITIVE ADVANTAGES TO IMPROVE COMPANY PERFORMANCE (Study at Micro Small and Medium Enterprises Embroidered Kudus District)","authors":"A. Ayuningtyas, Miyasto Miyasto, Yohanes Sugiarto","doi":"10.14710/JSPI.V17I2.119-139","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.119-139","url":null,"abstract":"Economic development in Indonesia MSMEs has an important role because the majority of Indonesia's population lives from MSME activities both in the traditional and modern sector. MSME in Central Java is also quite good. However, MSMEs in Central Java also experienced an increase in competitiveness, especially with similar businesses. Therefore, entrepreneurs are required to be able to innovate and dare to explore the resources it has for its business can continue to grow and survive amid the competition. In this study, the authors explain the condition of competitiveness of SMEs in the Kudus Regency is the business of embroidery which from year to year always decreased. Based on the result of the theoretical study directing this study developed a model with five research variables covering entrepreneurial orientation, business environment adaptability, internal resources of company, competitive advantage, and company performance. The results of the analysis show that the entrepreneurship orientation does not positively affect the competitive advantage. The adaptability of the business environment positively affects the competitive advantage. Internal resources of the company positively influence the competitive advantage. Entrepreneurship orientation positively affects the company's performance. Internal resources of the company positively affect the company's performance. Competitive advantage positively affects the company's performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117303123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-21DOI: 10.14710/JSPI.V17I2.140-151
Citra Ajeng Isywari, A. Ferdinand, Farida Indriani
This research specifically examines the effect of competitor orientation on marketing performance through service value co-creation quality, service innovation capability and service value proposition. The object of this research is Baitul Maal wat Tamwil (BMT) in ex-Residency Semarang, Central Java, Indonesia. This research is analyzed with Structural Equation Model (SEM) using AMOS software. Based on the result of the research, it can be concluded that competitor orientation positively and significantly can affect the service value co-creation quality and service innovation capability owned by BMT. Service value co-creation quality positively and significantly can affect the service innovation capability and marketing performance of BMT. Service innovation capability positively and significantly influences the service value proposition and service value proposition positively and significantly can influence BMT’s marketing performance.
本研究通过服务价值共创品质、服务创新能力和服务价值主张，具体考察了竞争对手导向对营销绩效的影响。本研究以印度尼西亚中爪哇省三宝垄市前居民Baitul Maal wat Tamwil (BMT)为研究对象。利用AMOS软件，采用结构方程模型(SEM)对研究结果进行分析。研究结果表明，竞争对手导向对BMT的服务价值共创质量和服务创新能力具有显著的正向影响。服务价值共创质量对BMT的服务创新能力和营销绩效具有显著的正向影响。服务创新能力正向显著影响服务价值主张，服务价值主张正向显著影响BMT营销绩效。
{"title":"BUILDING MARKETING PERFORMANCE THROUGH COMPETITOR ORIENTATION (Empirical Study on Baitul Maal wat Tamwil at Ex-Residency of Semarang)","authors":"Citra Ajeng Isywari, A. Ferdinand, Farida Indriani","doi":"10.14710/JSPI.V17I2.140-151","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.140-151","url":null,"abstract":"This research specifically examines the effect of competitor orientation on marketing performance through service value co-creation quality, service innovation capability and service value proposition. The object of this research is Baitul Maal wat Tamwil (BMT) in ex-Residency Semarang, Central Java, Indonesia. This research is analyzed with Structural Equation Model (SEM) using AMOS software. Based on the result of the research, it can be concluded that competitor orientation positively and significantly can affect the service value co-creation quality and service innovation capability owned by BMT. Service value co-creation quality positively and significantly can affect the service innovation capability and marketing performance of BMT. Service innovation capability positively and significantly influences the service value proposition and service value proposition positively and significantly can influence BMT’s marketing performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132580133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-21DOI: 10.14710/JSPI.V17I2.103-118
Sekarani Yuteva Augustia, S. T. Raharjo, S. Sutopo
In this highly competitive banking industry, every bank needs to create superior value for its customers. The ideal banking industry to improve the quality of customer relationships is a company that wants to optimize profits by closer (customer intimacy) and harmonious relationship with its customers. Thus, the value-added relationship marketing can be optimized in streamlining and streamlining costs to acquire new customers or retain old customers so that the cost and marketing efforts are not in vain and profits can be increased even more. This study specifically examines the effect of customer relationship quality and product excellence on the company's marketing performance through a competitive advantage in the banking industry. The industry that is used as a research object is PT Bank Mega, Tbk Regional Semarang. The analytical tool used in this study is the Structural Equation Model (SEM) of the AMOS statistical package. From the research results can be concluded that the quality of relationships influence and positive product superiority to marketing performance. While a competitive advantage does not have a positive effect on marketing performance. At the end of the discussion, the limitations of research and future research agenda can be used as a reference for further study or research.
在这个竞争激烈的银行业，每家银行都需要为客户创造卓越的价值。提高客户关系质量的理想银行业是希望通过与客户建立更紧密(客户亲密)和和谐的关系来优化利润的公司。因此，增值关系营销可以通过精简和精简成本来获得新客户或保留老客户，从而使成本和营销努力不会白费，从而进一步增加利润。本研究通过银行业的竞争优势，具体考察了客户关系质量和产品卓越性对公司营销绩效的影响。作为研究对象的行业是PT Bank Mega, Tbk Regional三宝垄。本研究使用的分析工具是AMOS统计软件包中的结构方程模型(SEM)。从研究结果可以得出关系质量和正向产品优势对营销绩效的影响。而竞争优势对营销绩效并没有积极的影响。在讨论的最后，研究的局限性和未来的研究议程可以作为进一步学习或研究的参考。
{"title":"INVESTIGATING THE EFFECT OF CUSTOMER RELATIONS QUALITY AND PRODUCT EXCELLENCE ON MARKETING PERFORMANCE THROUGH PRODUCT COMPETITIVE ADVANTAGE (Empirical Study at PT Bank Mega, Tbk)","authors":"Sekarani Yuteva Augustia, S. T. Raharjo, S. Sutopo","doi":"10.14710/JSPI.V17I2.103-118","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.103-118","url":null,"abstract":"In this highly competitive banking industry, every bank needs to create superior value for its customers. The ideal banking industry to improve the quality of customer relationships is a company that wants to optimize profits by closer (customer intimacy) and harmonious relationship with its customers. Thus, the value-added relationship marketing can be optimized in streamlining and streamlining costs to acquire new customers or retain old customers so that the cost and marketing efforts are not in vain and profits can be increased even more. This study specifically examines the effect of customer relationship quality and product excellence on the company's marketing performance through a competitive advantage in the banking industry. The industry that is used as a research object is PT Bank Mega, Tbk Regional Semarang. The analytical tool used in this study is the Structural Equation Model (SEM) of the AMOS statistical package. From the research results can be concluded that the quality of relationships influence and positive product superiority to marketing performance. While a competitive advantage does not have a positive effect on marketing performance. At the end of the discussion, the limitations of research and future research agenda can be used as a reference for further study or research.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116075653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-21DOI: 10.14710/JSPI.V17I2.152-163
H. Anjani, S. Raharjo, Mirwan Surya Perdhana
Penelitian ini bertujuan untuk mengetahui pengaruh relative advantage, compatibility, interactivity, cost effectiveness dan top management terhadap social media usage untuk meningkatkan kinerjabisnis. Terdapat faktor-faktor yang mempengaruhi social media usage di UMKM Batik Kota Semarang, yaitu relative advantage, compatibility, interactivity, cost effectiveness, dan top management. Permasalahan penelitian adalah terjadi penurunan yang fluktuatif dan bagaimana meningkatkan kinerja bisnis melalui social media usage dan faktor-faktor yang mempengaruhi social media usage. Populasi pada penelitian ini yakni pemilik atau pengelola UMKM Batik di Kota Semarang yang berjumlah 160 responden dan kuesioner yang kembali dan digunakan dalam mengolah data sebanyak 125 kuesioner. Penentuan sampel dilakukan dengan cara sensus. Alat analisis yang digunakan adalah Structural Equation Modelling (SEM) pada program software AMOS 22. Hasil dari pengolah data dengan menggunakan SEM untuk model teoritis telah memenuhi Goodness of Fit dengan nilai Chi Square = 329,038 ; Df = 333; Probability = 0,551; GFI = 0,856; AGFI = 0,825; TLI = 1,001; CFI = 1,000; RMSEA = 0,000. Dari tujuh hipotesis penelitian yang diuji, semua hipotesis dinyatakan diterima. Faktor relativeadvantage, compatibility, interactivity, cost effectiveness dan top management berpengaruh signifikan terhadap social media usage. Social media usage berpengaruh signifikan terhadap kinerja bisnis.
{"title":"ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang)","authors":"H. Anjani, S. Raharjo, Mirwan Surya Perdhana","doi":"10.14710/JSPI.V17I2.152-163","DOIUrl":"https://doi.org/10.14710/JSPI.V17I2.152-163","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh relative advantage, compatibility, interactivity, cost effectiveness dan top management terhadap social media usage untuk meningkatkan kinerjabisnis. Terdapat faktor-faktor yang mempengaruhi social media usage di UMKM Batik Kota Semarang, yaitu relative advantage, compatibility, interactivity, cost effectiveness, dan top management. Permasalahan penelitian adalah terjadi penurunan yang fluktuatif dan bagaimana meningkatkan kinerja bisnis melalui social media usage dan faktor-faktor yang mempengaruhi social media usage. Populasi pada penelitian ini yakni pemilik atau pengelola UMKM Batik di Kota Semarang yang berjumlah 160 responden dan kuesioner yang kembali dan digunakan dalam mengolah data sebanyak 125 kuesioner. Penentuan sampel dilakukan dengan cara sensus. Alat analisis yang digunakan adalah Structural Equation Modelling (SEM) pada program software AMOS 22. Hasil dari pengolah data dengan menggunakan SEM untuk model teoritis telah memenuhi Goodness of Fit dengan nilai Chi Square = 329,038 ; Df = 333; Probability = 0,551; GFI = 0,856; AGFI = 0,825; TLI = 1,001; CFI = 1,000; RMSEA = 0,000. Dari tujuh hipotesis penelitian yang diuji, semua hipotesis dinyatakan diterima. Faktor relativeadvantage, compatibility, interactivity, cost effectiveness dan top management berpengaruh signifikan terhadap social media usage. Social media usage berpengaruh signifikan terhadap kinerja bisnis.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122150624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-11DOI: 10.14710/JSPI.V17I1.63-78
Edwin Krisna Nugroho
This research is aimed to examine the effect of Service Quality, Price Excellence, and Marketers Behavioral Behavior, to Customer Satisfaction, and its impact on Customer Loyalty. The problem of research is how to improve Customer Loyalty, by improving Customer Satisfaction, through Service Quality, Price Excellence, and Behavior Ethics of Marketers?The sample in this research is the customer of PT. DES Teknologi Informasi of 150 respondents. Data analysis is done by Structural Equation Modeling (SEM) using AMOS software. The results of the analysis show that Service Quality, Price Excellence, Marketers Behavior Ethics, have a positive and significant influence on Service User Satisfaction, in order to increase Service User Loyalty.The results of these empirical studies have an indication that Service Quality has a positive influence on Customer Satisfaction; Price advantage has a positive effect on Customer Satisfaction; Behavior Ethics Marketers have a positive influence on Customer Satisfaction; User Service Satisfaction has a positive effect on Customer Loyalty.
本研究旨在探讨服务品质、卓越价格与行销人员行为对顾客满意的影响，以及行销人员行为对顾客忠诚的影响。研究的问题是如何通过服务质量、价格优势和营销人员的行为伦理来提高顾客满意度，从而提高顾客忠诚度?本研究的样本是PT. DES tecknologi Informasi的150名受访者中的客户。数据分析采用结构方程建模(SEM)软件进行。分析结果表明，服务质量、价格卓越性、营销人员行为道德对服务用户满意度有显著的正向影响，从而提高服务用户忠诚度。实证研究结果表明，服务质量对顾客满意度有正向影响;价格优势对顾客满意有正向影响;行为道德营销人员对顾客满意有正向影响;用户服务满意度对用户忠诚度有正向影响。
{"title":"ANALYSIS THE EFFECT OF SERVICE QUALITY, PRICE ADVANTAGES, AND MARKETER’S BEHAVIORAL TOWARDS CUSTOMER SATISFACTION IN ORDER TO INCREASE CUSTOMER LOYALTY (Study in PT. DES TEKNOLOGI INFORMASI)","authors":"Edwin Krisna Nugroho","doi":"10.14710/JSPI.V17I1.63-78","DOIUrl":"https://doi.org/10.14710/JSPI.V17I1.63-78","url":null,"abstract":"This research is aimed to examine the effect of Service Quality, Price Excellence, and Marketers Behavioral Behavior, to Customer Satisfaction, and its impact on Customer Loyalty. The problem of research is how to improve Customer Loyalty, by improving Customer Satisfaction, through Service Quality, Price Excellence, and Behavior Ethics of Marketers?The sample in this research is the customer of PT. DES Teknologi Informasi of 150 respondents. Data analysis is done by Structural Equation Modeling (SEM) using AMOS software. The results of the analysis show that Service Quality, Price Excellence, Marketers Behavior Ethics, have a positive and significant influence on Service User Satisfaction, in order to increase Service User Loyalty.The results of these empirical studies have an indication that Service Quality has a positive influence on Customer Satisfaction; Price advantage has a positive effect on Customer Satisfaction; Behavior Ethics Marketers have a positive influence on Customer Satisfaction; User Service Satisfaction has a positive effect on Customer Loyalty.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128354591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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