Pub Date : 2021-05-05DOI: 10.14710/jspi.v20i1.18-32
Kartika Rose Rachmadi, Rois Arifin
Covid-19 pandemic in Indonesia requires business people to innovate in business. Not only one or two sectors but many sectors, one of which is the business and trade sector, which causes their income to decline. The state of this pandemic is one of the driving factors for the creation of competition for all sectors, and in this case, business people. One of is the sales promotion program like flash sale event, including the marketplace. In the other hand, it can also see how online shopping behavior at flash sales events and its effect on consumer satisfaction. The research method uses quantitative using explanatory research techniques involving 200 respondents with accidental sampling. Distribution of questionnaires using Google forms while still paying attention to government policies in the form of social distancing and psbb. The results showed that the three variables in this study such as flash sales, online shopping decisions and satisfaction had a significant positive effect on the marketplace during the pandemic in Malang City.
{"title":"Event Flash Sale Terhadap Keputusan Belanja Online Selama Pandemi Covid-19 Pada Marketplace Serta Implikasi Pada Kepuasan Konsumen di Kota Malang","authors":"Kartika Rose Rachmadi, Rois Arifin","doi":"10.14710/jspi.v20i1.18-32","DOIUrl":"https://doi.org/10.14710/jspi.v20i1.18-32","url":null,"abstract":"Covid-19 pandemic in Indonesia requires business people to innovate in business. Not only one or two sectors but many sectors, one of which is the business and trade sector, which causes their income to decline. The state of this pandemic is one of the driving factors for the creation of competition for all sectors, and in this case, business people. One of is the sales promotion program like flash sale event, including the marketplace. In the other hand, it can also see how online shopping behavior at flash sales events and its effect on consumer satisfaction. The research method uses quantitative using explanatory research techniques involving 200 respondents with accidental sampling. Distribution of questionnaires using Google forms while still paying attention to government policies in the form of social distancing and psbb. The results showed that the three variables in this study such as flash sales, online shopping decisions and satisfaction had a significant positive effect on the marketplace during the pandemic in Malang City.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114689449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-05DOI: 10.14710/jspi.v20i1.73-87
Meilisa Fani Herdiati, A. Iriawan, Hadiah Fitriyah
Every company has an effective strategy for determining whether to develop, maintain or even withdraw from the market. With the development of the times, limited edition products are now mushrooming. Limited edition labels are now given not only to antique, exclusive and expensive products such as luxury cars and savings items but also to fast moving consumer goods. This study will analyze a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-analysis method. Searches for research articles relevant to the research topic were carried out on the international journal databases of Springer Link, Science Direct, Emerald, and Wiley using the phrase “limited edition products”. The results show that purchasing decisions are influenced by the factors of scarcity, need for uniqueness, and brand-retailer collaboration. This research is expected to be used as material for consideration by the company to formulate the right marketing strategy.
{"title":"Keputusan Pembelian Produk Limited Edition: Systematic Review","authors":"Meilisa Fani Herdiati, A. Iriawan, Hadiah Fitriyah","doi":"10.14710/jspi.v20i1.73-87","DOIUrl":"https://doi.org/10.14710/jspi.v20i1.73-87","url":null,"abstract":"Every company has an effective strategy for determining whether to develop, maintain or even withdraw from the market. With the development of the times, limited edition products are now mushrooming. Limited edition labels are now given not only to antique, exclusive and expensive products such as luxury cars and savings items but also to fast moving consumer goods. This study will analyze a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-analysis method. Searches for research articles relevant to the research topic were carried out on the international journal databases of Springer Link, Science Direct, Emerald, and Wiley using the phrase “limited edition products”. The results show that purchasing decisions are influenced by the factors of scarcity, need for uniqueness, and brand-retailer collaboration. This research is expected to be used as material for consideration by the company to formulate the right marketing strategy.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"180 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133038387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-05DOI: 10.14710/jspi.v20i1.33-52
M. Safira, J. M. M. Aji
The purpose of this study was to determine the factors that influence consumer decisions in buying branded and unbranded white sugar, to determine the level of consumer satisfaction with branded and unbranded white sugar and to determine the factors that influence the level of consumer satisfaction with branded and unbranded white sugar in Jember Regency. This research was conducted using 200 respondents. The analysis tools used are logistic regression analysis, CSI analysis (Customer Satisfaction Index) and factor analysis. The results showed that the factors that significantly influence consumer decisions in buying branded and unbranded white sugar are income and number of family members. The CSI measurement results show that the consumer satisfaction index of unbranded and unbranded white sugar is in the fulfilled criteria, with a CSI value of 74.48% for branded and 70.30% for unbranded sugar. The results of the factor analysis show that there are three new factors related to the satisfaction level of consumers of branded and unbranded white sugar, namely the money value factor (product cleanliness and sugar prices), availability considerations factor (house distance, the ease of obtaining sugar, advertising, information from friends and information from family), and brand attribute factor (brand, color, packaging design and packaging weight).
{"title":"Perilaku Konsumen Gula Putih Bermerek dan Tidak Bermerek di Kabupaten Jember","authors":"M. Safira, J. M. M. Aji","doi":"10.14710/jspi.v20i1.33-52","DOIUrl":"https://doi.org/10.14710/jspi.v20i1.33-52","url":null,"abstract":"The purpose of this study was to determine the factors that influence consumer decisions in buying branded and unbranded white sugar, to determine the level of consumer satisfaction with branded and unbranded white sugar and to determine the factors that influence the level of consumer satisfaction with branded and unbranded white sugar in Jember Regency. This research was conducted using 200 respondents. The analysis tools used are logistic regression analysis, CSI analysis (Customer Satisfaction Index) and factor analysis. The results showed that the factors that significantly influence consumer decisions in buying branded and unbranded white sugar are income and number of family members. The CSI measurement results show that the consumer satisfaction index of unbranded and unbranded white sugar is in the fulfilled criteria, with a CSI value of 74.48% for branded and 70.30% for unbranded sugar. The results of the factor analysis show that there are three new factors related to the satisfaction level of consumers of branded and unbranded white sugar, namely the money value factor (product cleanliness and sugar prices), availability considerations factor (house distance, the ease of obtaining sugar, advertising, information from friends and information from family), and brand attribute factor (brand, color, packaging design and packaging weight).","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"280 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123372345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-05DOI: 10.14710/jspi.v20i1.53-72
Inggrid Benedicta Sutanto, I. M. Sukresna
The objectives of this study are: (1). Assessing customer service quality in the aspects of tangibles, reliability, responsiveness, assurance, and empathy; (2). Assessing ways to increase customer satisfaction in order to achieve or exceed service targets. The type of data used is primary data which comes from 2 (two) groups of informants, namely customers and employees, with a purposive sampling method. The analysis tool uses a pure qualitative descriptive approach. The results of the study prove that: Customer satisfaction with the services provided by Bank Mandiri Semarang Pahlawan area regarding the dimensions of tangibles, reliability, responsiveness, assurance, and empathy is at the level of confirmation or satisfaction. Furthermore, how to increase customer satisfaction in order to achieve or exceed service targets by providing more attractive facilities, the number of front liner officers and queuing seats added, strategies to stay on time and fulfill obligations as marketing, increase cooperation with all departments.
{"title":"Studi Kualitas Pelayanan Nasabah Pada Bank Mandiri Area Semarang Pahlawan","authors":"Inggrid Benedicta Sutanto, I. M. Sukresna","doi":"10.14710/jspi.v20i1.53-72","DOIUrl":"https://doi.org/10.14710/jspi.v20i1.53-72","url":null,"abstract":"The objectives of this study are: (1). Assessing customer service quality in the aspects of tangibles, reliability, responsiveness, assurance, and empathy; (2). Assessing ways to increase customer satisfaction in order to achieve or exceed service targets. The type of data used is primary data which comes from 2 (two) groups of informants, namely customers and employees, with a purposive sampling method. The analysis tool uses a pure qualitative descriptive approach. The results of the study prove that: Customer satisfaction with the services provided by Bank Mandiri Semarang Pahlawan area regarding the dimensions of tangibles, reliability, responsiveness, assurance, and empathy is at the level of confirmation or satisfaction. Furthermore, how to increase customer satisfaction in order to achieve or exceed service targets by providing more attractive facilities, the number of front liner officers and queuing seats added, strategies to stay on time and fulfill obligations as marketing, increase cooperation with all departments.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124666784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-25DOI: 10.14710/jspi.v19i3.126-133
Mar'ah Lestari, Dewi Kurniari, Wanti Fitrianti
The behavior of the displacement of the brand often happens in causes consumer dissatisfaction of the product, thus giving the brand image of the bad against the company's products. At the time the level of consumer involvement is low, consumers will tend to switch brands, looking for other brands out of the market and this situation puts the consumer in an effort to find other variations. Research objectives Analyze the factors that cause the behavior of the displacement of the brand (Brand Switching Behavior) on the purchase of bottled water in the City of Pontianak, on the 150 respondents were selected purposively. Data analysis using Structural Equation Modeling (SEM). The results showed that on the factor of price and product attributes have a positive influence or significant effect on the behavior of the displacement of the brands of bottled water in the City of Pontianak. A positive effect is shown by the Price because Price is an important part in marketing strategy and is considered a consumer in terms of basic needs such as food and drink. The influence of the highest on the indicator of the price of the product with the indicator of the price of the product cheaper and diversification the price of diverse products, where the products with have the ability to compete in the price is a complete make consumers increasingly choose or consume the product, and the product attribute has significant effect with an indicator label and seal packaging that is attractive and safe, product color crystal clear and clean, and taste better on the tongue.
{"title":"Perpindahan Merek (Brand Swithcing Behavior) Pada Air Minum Dalam Kemasan di Kota Pontianak","authors":"Mar'ah Lestari, Dewi Kurniari, Wanti Fitrianti","doi":"10.14710/jspi.v19i3.126-133","DOIUrl":"https://doi.org/10.14710/jspi.v19i3.126-133","url":null,"abstract":"The behavior of the displacement of the brand often happens in causes consumer dissatisfaction of the product, thus giving the brand image of the bad against the company's products. At the time the level of consumer involvement is low, consumers will tend to switch brands, looking for other brands out of the market and this situation puts the consumer in an effort to find other variations. Research objectives Analyze the factors that cause the behavior of the displacement of the brand (Brand Switching Behavior) on the purchase of bottled water in the City of Pontianak, on the 150 respondents were selected purposively. Data analysis using Structural Equation Modeling (SEM). The results showed that on the factor of price and product attributes have a positive influence or significant effect on the behavior of the displacement of the brands of bottled water in the City of Pontianak. A positive effect is shown by the Price because Price is an important part in marketing strategy and is considered a consumer in terms of basic needs such as food and drink. The influence of the highest on the indicator of the price of the product with the indicator of the price of the product cheaper and diversification the price of diverse products, where the products with have the ability to compete in the price is a complete make consumers increasingly choose or consume the product, and the product attribute has significant effect with an indicator label and seal packaging that is attractive and safe, product color crystal clear and clean, and taste better on the tongue.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114268760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-25DOI: 10.14710/jspi.v19i3.188-203
Rahmani Tri Retno Widowati, Mirwan Surya Perdhana
The purpose of this study is to determine the response of customers and the general public regarding customer lines (5A), determine the level of marketing productivity in the 4.0 era from the aspects of Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR). The study was conducted with a sample / informant group of customers with a purposive sampling method of 30 people, and community group respondents with an accidental sampling method as many as 96 people. Customer path is measured from Aware, Appeal, Ask, Act, Advocade (5A) with mixed method analysis techniques. Research results: aware information sources, relationship and family recommendations, and personal experience. Regarding appeal, I really like the first time I found out / was offered a product. Demand ask, the informant is very confident of the products and actions taken to contact the service center. Actions, having high confidence then immediately decide to become a customer, the services he feels are also very satisfied. Demand advocate, proving that the informants are customers have very high loyalty, so they are willing to recommend to other parties. Marketing has a very high sales productivity, it can be seen from the PAR value of 0.98. A BAR of 0.99 indicates high sales growth, and at the same time proves that the marketing strategy is effective because there is very high customer loyalty.
{"title":"Menginvestigasi Produktivitas Marketing Era 4.0 Pada Bank Mandiri Berbasis Jalur Pelanggan (Studi Pada KCP Semarang Sisingamangaraja)","authors":"Rahmani Tri Retno Widowati, Mirwan Surya Perdhana","doi":"10.14710/jspi.v19i3.188-203","DOIUrl":"https://doi.org/10.14710/jspi.v19i3.188-203","url":null,"abstract":"The purpose of this study is to determine the response of customers and the general public regarding customer lines (5A), determine the level of marketing productivity in the 4.0 era from the aspects of Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR). The study was conducted with a sample / informant group of customers with a purposive sampling method of 30 people, and community group respondents with an accidental sampling method as many as 96 people. Customer path is measured from Aware, Appeal, Ask, Act, Advocade (5A) with mixed method analysis techniques. Research results: aware information sources, relationship and family recommendations, and personal experience. Regarding appeal, I really like the first time I found out / was offered a product. Demand ask, the informant is very confident of the products and actions taken to contact the service center. Actions, having high confidence then immediately decide to become a customer, the services he feels are also very satisfied. Demand advocate, proving that the informants are customers have very high loyalty, so they are willing to recommend to other parties. Marketing has a very high sales productivity, it can be seen from the PAR value of 0.98. A BAR of 0.99 indicates high sales growth, and at the same time proves that the marketing strategy is effective because there is very high customer loyalty.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124260094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-25DOI: 10.14710/jspi.v19i3.204-214
Rahardian Andre, S. T. Raharjo
The phenomenon that will be analyzed in this research is that the current development raises the urgency that there is a need for more effective and efficient performance that can increase productivity, increase profits and reduce costs. Batik MSMEs in Laweyan, Solo, Central Java, which currently mostly use manual and semi-manual methods, need to develop themselves in order to be able to compete with batik invaders from abroad such as Malaysia, China and Vietnam. The purpose of this study was to analyze the effect of technology adaptation, market orientation and networking on the competitive advantage and business performance of batik MSMEs in Laweyan, Solo, Central Java. The population chosen in this study were all of the Batik Laweyan UMKM as many as 156 UMKM Batik. The number of respondents used in this study was 156 Laweyan Batik UMKM. The sampling technique in this research is the census method. The data collection method is by using a questionnaire. The data analysis method used is Structural Equation Modeling. Based on research, market orientation has a positive effect on competitive advantage, adaptation of modern technology and networking has no effect on competitive advantage. Adaptation of modern technology, market orientation, networking and competitive advantage have a positive effect on business performance. In terms of testing the fit model, it states that the model has a good fit. So from this it can be concluded that the model has a good enough fit to predict business performance.
{"title":"Analysis of The Effect of Technology Adaptation, Market Orientation, and Networking on Competitive Advantages and Business Performance of Batik UMKM in Laweyan, Solo, Central Java","authors":"Rahardian Andre, S. T. Raharjo","doi":"10.14710/jspi.v19i3.204-214","DOIUrl":"https://doi.org/10.14710/jspi.v19i3.204-214","url":null,"abstract":"The phenomenon that will be analyzed in this research is that the current development raises the urgency that there is a need for more effective and efficient performance that can increase productivity, increase profits and reduce costs. Batik MSMEs in Laweyan, Solo, Central Java, which currently mostly use manual and semi-manual methods, need to develop themselves in order to be able to compete with batik invaders from abroad such as Malaysia, China and Vietnam. The purpose of this study was to analyze the effect of technology adaptation, market orientation and networking on the competitive advantage and business performance of batik MSMEs in Laweyan, Solo, Central Java. The population chosen in this study were all of the Batik Laweyan UMKM as many as 156 UMKM Batik. The number of respondents used in this study was 156 Laweyan Batik UMKM. The sampling technique in this research is the census method. The data collection method is by using a questionnaire. The data analysis method used is Structural Equation Modeling. Based on research, market orientation has a positive effect on competitive advantage, adaptation of modern technology and networking has no effect on competitive advantage. Adaptation of modern technology, market orientation, networking and competitive advantage have a positive effect on business performance. In terms of testing the fit model, it states that the model has a good fit. So from this it can be concluded that the model has a good enough fit to predict business performance.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132317984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-20DOI: 10.14710/jspi.v19i2.114-125
Isnaeni Agustin Widhiaswara, Harry Soesanto
This study aims to analyze the effect of perceived usefulness, perceived of ease of use, perceived risk , trust and purchasing decisions for GoFood in the city of Semarang. Respondents in this study are consumers who make food purchases through GoFood. Data collected through Google Form containing questionnaires filled out by 125 respondents. The analytical method used is Structural Equation Modeling (SEM) analysis carried out with the AMOS program. The results of hypothesis testing with SEM show that: 1. Perceived usefulness has a significant effect on trust, 2. Perceived of ease of use has a significant effect on trust, 3. Perceived risk has a significant effect on trust, 4. Trust has a significant effect on purchasing decisions, 5. Perceived usefulness has a significant effect on purchasing decisions, 6. Perceived of ease of use has a significant effect on purchasing desicion, 7. Perceived risk has a significant effect on purchasing decisions.
{"title":"Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang)","authors":"Isnaeni Agustin Widhiaswara, Harry Soesanto","doi":"10.14710/jspi.v19i2.114-125","DOIUrl":"https://doi.org/10.14710/jspi.v19i2.114-125","url":null,"abstract":"This study aims to analyze the effect of perceived usefulness, perceived of ease of use, perceived risk , trust and purchasing decisions for GoFood in the city of Semarang. Respondents in this study are consumers who make food purchases through GoFood. Data collected through Google Form containing questionnaires filled out by 125 respondents. The analytical method used is Structural Equation Modeling (SEM) analysis carried out with the AMOS program. The results of hypothesis testing with SEM show that: 1. Perceived usefulness has a significant effect on trust, 2. Perceived of ease of use has a significant effect on trust, 3. Perceived risk has a significant effect on trust, 4. Trust has a significant effect on purchasing decisions, 5. Perceived usefulness has a significant effect on purchasing decisions, 6. Perceived of ease of use has a significant effect on purchasing desicion, 7. Perceived risk has a significant effect on purchasing decisions.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122599041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-20DOI: 10.14710/jspi.v19i2.62-74
Destya Lisnaningrum, Sabihaini Sabihaini, A. Ghofar
This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.
本研究考察了绿色感知价值和绿色感知风险对Yogykarta特区the Body Shop产品顾客绿色信任介导的绿色回购意愿的影响。自变量为绿色感知价值和绿色感知风险。因变量为绿色回购意愿。绿色信任是一个中介变量。本研究的人群是The Body Shop产品的顾客。样本收集采用区域抽样技术，将DIY分为5组，即班图尔、Gunungkidul、Kota Yogyakarta、Kulon Progo、Sleman，并以至少购买过2次the Body Shop产品的150名受访者为标准进行有目的抽样。本研究使用的数据分析方法是结构方程模型(SEM)。本研究的结果是:如果消费者觉得产品对环境的好处很高，就会增加对产品的信任和再购买。如果消费者对高质量的产品有负面看法，就会降低信任，降低再次购买该产品的兴趣。消费者对产品的信任可以调节消费者对产品所获得的利益、负面看法和再次购买的评级。
{"title":"Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention","authors":"Destya Lisnaningrum, Sabihaini Sabihaini, A. Ghofar","doi":"10.14710/jspi.v19i2.62-74","DOIUrl":"https://doi.org/10.14710/jspi.v19i2.62-74","url":null,"abstract":"This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131910580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-20DOI: 10.14710/jspi.v19i2.92-106
Ahmad Dayrobi, S. Raharjo
Saat ini tempat tujuan wisata sudah semakin banyak di berbagai wilayah khususnya di Indonesia baik wisata alam maupun buatan yang membuat persaingan pada bisnis obyek wisata juga semakin banyak diminati. Obyek wisata Eling Bening diharapkan dapat memberikan pelayanan yang berkualitas agar dapat menarik perhatian para wisatawan di Kabupaten Semarang dan sekitarnya. Besarnya frekuensi kunjungan akan mempengaruhi perkembangan suatu objek wisata dari wisatawan yang mengunjunginya. Objek wisata Eling Bening jika dilihat perkembangan frekuensi kunjungan, akan mengalami perkembangan yang berbeda dan terdapat faktor-faktor yang mempengaruhi peningkatan atau penurunan yang akan memberikan dampak yang signifikan bagi perkembangan wisata di Kabupaten Semarang khususnya. Studi ini melihat apakah faktor citra obyek wisata, daya tarik wisata, dan kualitas obyek wisata dapat berpengaruh besar kepada keputusan berkunjung wisatawan dan kepuasan wisatawan terhadap obyek wisata Eling Bening dengan pendekatan Structural Equation Modeling (SEM). Hasil pengujian dengan menggunakan SEM menunjukkan bahwa kepuasan wisatawan dipengaruhi oleh keputusan berkunjung wisatawan. Untuk memperoleh keputusan berkunjung wisatawan yang tinggi dapat dilihat dari citra obyek wisata, daya tarik obyek wisata dan kualitas pelayanan obyek wisata.
{"title":"Pengaruh Citra, Daya Tarik, Kualitas Pelayanan Obyek Wisata Terhadap Keputusan Berkunjung dan Kepuasan Wisatawan Eling Bening Kabupaten Semarang","authors":"Ahmad Dayrobi, S. Raharjo","doi":"10.14710/jspi.v19i2.92-106","DOIUrl":"https://doi.org/10.14710/jspi.v19i2.92-106","url":null,"abstract":"Saat ini tempat tujuan wisata sudah semakin banyak di berbagai wilayah khususnya di Indonesia baik wisata alam maupun buatan yang membuat persaingan pada bisnis obyek wisata juga semakin banyak diminati. Obyek wisata Eling Bening diharapkan dapat memberikan pelayanan yang berkualitas agar dapat menarik perhatian para wisatawan di Kabupaten Semarang dan sekitarnya. Besarnya frekuensi kunjungan akan mempengaruhi perkembangan suatu objek wisata dari wisatawan yang mengunjunginya. Objek wisata Eling Bening jika dilihat perkembangan frekuensi kunjungan, akan mengalami perkembangan yang berbeda dan terdapat faktor-faktor yang mempengaruhi peningkatan atau penurunan yang akan memberikan dampak yang signifikan bagi perkembangan wisata di Kabupaten Semarang khususnya. Studi ini melihat apakah faktor citra obyek wisata, daya tarik wisata, dan kualitas obyek wisata dapat berpengaruh besar kepada keputusan berkunjung wisatawan dan kepuasan wisatawan terhadap obyek wisata Eling Bening dengan pendekatan Structural Equation Modeling (SEM). Hasil pengujian dengan menggunakan SEM menunjukkan bahwa kepuasan wisatawan dipengaruhi oleh keputusan berkunjung wisatawan. Untuk memperoleh keputusan berkunjung wisatawan yang tinggi dapat dilihat dari citra obyek wisata, daya tarik obyek wisata dan kualitas pelayanan obyek wisata.","PeriodicalId":300102,"journal":{"name":"Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125901111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：