Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_106
M. Laroche, M. Richard, Muxin Shao
{"title":"Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions toward Global Brands with Chinese Elements: The Moderating Role of Acculturation: An Abstract","authors":"M. Laroche, M. Richard, Muxin Shao","doi":"10.1007/978-3-030-42545-6_106","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_106","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128891236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_28
Walter Wymer, Riza Casidy
{"title":"Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract","authors":"Walter Wymer, Riza Casidy","doi":"10.1007/978-3-030-42545-6_28","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_28","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124131835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_18
Caner Çeşmeci̇, Sebnem Burnaz
{"title":"Has Luxury Consumption Something to do with Fear and Love?","authors":"Caner Çeşmeci̇, Sebnem Burnaz","doi":"10.1007/978-3-030-42545-6_18","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_18","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134086932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_76
Mikko Hänninen, C. Ahlbom
{"title":"Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract","authors":"Mikko Hänninen, C. Ahlbom","doi":"10.1007/978-3-030-42545-6_76","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_76","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115424738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_152
Krisitn Stewart, Isabella C. M. Cunningham, M. Kammer-Kerwick
{"title":"Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Media to Improve Advertisement Persuasiveness: An Abstract","authors":"Krisitn Stewart, Isabella C. M. Cunningham, M. Kammer-Kerwick","doi":"10.1007/978-3-030-42545-6_152","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_152","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115563741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_111
J. Moulard, S. Rinaldo
{"title":"A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and why Marketers Should Care: An Abstract","authors":"J. Moulard, S. Rinaldo","doi":"10.1007/978-3-030-42545-6_111","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_111","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115615009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_17
Wolfgang J. Weitzl, Clemens Hutzinger, Sabine A. Einwiller
{"title":"How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract","authors":"Wolfgang J. Weitzl, Clemens Hutzinger, Sabine A. Einwiller","doi":"10.1007/978-3-030-42545-6_17","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_17","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126173916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_136
Maria Sarmento, Susana Marques, Mercedes Galan-Ladeiro
{"title":"Consumer Behavior during Recessions: A Qualitative Approach: An Abstract","authors":"Maria Sarmento, Susana Marques, Mercedes Galan-Ladeiro","doi":"10.1007/978-3-030-42545-6_136","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_136","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125805205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_56
O. Kvasova, Jack Buffington
{"title":"Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services","authors":"O. Kvasova, Jack Buffington","doi":"10.1007/978-3-030-42545-6_56","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_56","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121863276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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