Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040208
Lanfu Liu, H. Ahmed
: This research proposal aims to investigate the factors influencing the perception of Olympic athletes, with a specific focus on Beverly Zhu and Eileen Gu during the 2022 Winter Olympics. The study will explore how media networks frame the images and crises of these athletes on social media, as well as the impact of this framing on the general public's perceptions. By conducting a content analysis of social media posts from both sports media networks and the public, the study aims to identify patterns and correlations between media coverage and public responses. The analysis will examine the tone, content, and framing tactics used in the posts to understand how athlete images are constructed and perceived. The findings of this study will contribute to the fields of sports media and society by shedding light on the current-day influences of sports media companies on public perceptions and the framing tactics employed to shape these perceptions.
{"title":"Social Media Framing of Athletes by Media Networks and the Public during the 2022 Winter Olympics","authors":"Lanfu Liu, H. Ahmed","doi":"10.23977/mediacr.2023.040208","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040208","url":null,"abstract":": This research proposal aims to investigate the factors influencing the perception of Olympic athletes, with a specific focus on Beverly Zhu and Eileen Gu during the 2022 Winter Olympics. The study will explore how media networks frame the images and crises of these athletes on social media, as well as the impact of this framing on the general public's perceptions. By conducting a content analysis of social media posts from both sports media networks and the public, the study aims to identify patterns and correlations between media coverage and public responses. The analysis will examine the tone, content, and framing tactics used in the posts to understand how athlete images are constructed and perceived. The findings of this study will contribute to the fields of sports media and society by shedding light on the current-day influences of sports media companies on public perceptions and the framing tactics employed to shape these perceptions.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79790607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040406
Sai Wei
: This article critically assesses the impact of digital technological developments on opera companies and consumers. It examines the production and consumption implications, with a focus on streaming opera and audience engagement. The study highlights the transformative role of digitalization in the opera industry and its effects on traditional viewing relationships. It discusses the challenges faced by opera companies in adopting digital platforms and the potential benefits in reaching a wider audience. The article also emphasizes the need to attract new audiences, particularly the younger generation, and explores strategies for making opera more accessible. Overall, it provides a comprehensive analysis of the evolving landscape of opera in the digital age, shedding light on the opportunities and challenges that arise from digital technological advancements.
{"title":"Critical assessment of the production and consumption impacts of digital technological developments on opera companies and consumers","authors":"Sai Wei","doi":"10.23977/mediacr.2023.040406","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040406","url":null,"abstract":": This article critically assesses the impact of digital technological developments on opera companies and consumers. It examines the production and consumption implications, with a focus on streaming opera and audience engagement. The study highlights the transformative role of digitalization in the opera industry and its effects on traditional viewing relationships. It discusses the challenges faced by opera companies in adopting digital platforms and the potential benefits in reaching a wider audience. The article also emphasizes the need to attract new audiences, particularly the younger generation, and explores strategies for making opera more accessible. Overall, it provides a comprehensive analysis of the evolving landscape of opera in the digital age, shedding light on the opportunities and challenges that arise from digital technological advancements.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85008341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040109
Lei Yang
: With the advent of the information age, new media has become the mainstream of today's society, which not only affects people's work, study and life, but also profoundly affects the development of our society. Therefore, the media industry must take effective measures to meet the information requirements of the new media era, and realize the transformation and upgrading. In this article, we will focus on the promise of media convergence and explore how sustainability can be achieved through news communication and education reform. We will analyze the current situation and put forward some optimization suggestions in the hope to provide reference for future development and reform
{"title":"Reform of News Communication and News Education under Media Convergence","authors":"Lei Yang","doi":"10.23977/mediacr.2023.040109","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040109","url":null,"abstract":": With the advent of the information age, new media has become the mainstream of today's society, which not only affects people's work, study and life, but also profoundly affects the development of our society. Therefore, the media industry must take effective measures to meet the information requirements of the new media era, and realize the transformation and upgrading. In this article, we will focus on the promise of media convergence and explore how sustainability can be achieved through news communication and education reform. We will analyze the current situation and put forward some optimization suggestions in the hope to provide reference for future development and reform","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91030928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040807
News media often employ metaphorical strategies to create national images in their reports, but there are few researches on foreign media's construction of China's images in the military reports. By analyzing the metaphors in The New York Times' report on the PLA's military exercises in the Taiwan Strait, the image of China portrayed by these metaphors, and their causes, based on the theory of critical metaphor analysis, it was found that it mainly used metaphors such as conflicts, journeys, bodies, and constructions to stigmatize China as a country that flaunts its power and undermines regional peace. This is closely related to the history and culture inherent in U.S. military expansion, the fear of China taking over its status as the world's superpower, and the ideology of competitive individualism.
{"title":"A Study of American Media's Metaphorical Construction of China's Images—Taking Reports on PLA's Military Exercises in the Taiwan Strait as an Example","authors":"","doi":"10.23977/mediacr.2023.040807","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040807","url":null,"abstract":"News media often employ metaphorical strategies to create national images in their reports, but there are few researches on foreign media's construction of China's images in the military reports. By analyzing the metaphors in The New York Times' report on the PLA's military exercises in the Taiwan Strait, the image of China portrayed by these metaphors, and their causes, based on the theory of critical metaphor analysis, it was found that it mainly used metaphors such as conflicts, journeys, bodies, and constructions to stigmatize China as a country that flaunts its power and undermines regional peace. This is closely related to the history and culture inherent in U.S. military expansion, the fear of China taking over its status as the world's superpower, and the ideology of competitive individualism.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135609442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040508
With the rapid development of digital technology, the rise of online media live streaming has brought about significant changes in communication patterns and media consumption. However, alongside the growth and popularity of online media live streaming, various ethical issues and deviations have surfaced. This research aims to investigate the ethical deviations in online media live streaming from the perspective of "alienation of communication". By analyzing and evaluating the ethical implications of this phenomenon, this study seeks to provide a comprehensive understanding of the negative consequences and potential solutions for ethical problems associated with online media live streaming.
{"title":"Ethical Deviations in Online Media Live Streaming from the Perspective of \"Alienation of Communication\"","authors":"","doi":"10.23977/mediacr.2023.040508","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040508","url":null,"abstract":"With the rapid development of digital technology, the rise of online media live streaming has brought about significant changes in communication patterns and media consumption. However, alongside the growth and popularity of online media live streaming, various ethical issues and deviations have surfaced. This research aims to investigate the ethical deviations in online media live streaming from the perspective of \"alienation of communication\". By analyzing and evaluating the ethical implications of this phenomenon, this study seeks to provide a comprehensive understanding of the negative consequences and potential solutions for ethical problems associated with online media live streaming.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135500744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040503
As technology continues to evolve, the impact of digital technology on journalism becomes increasingly apparent. Though much research has been done on digital technology, there is very limited research on how it affects news storytelling. This article will use qualitative research to analyse which aspects of contemporary journalism have been affected by digital technology, and the impact on humanity. The article first discussion the interactivity that the advent of social media has brought to the narrative of journalism, followed by the immersive report that the source of digital technologies such as artificial intelligence and virtual reality has brought. Finally, discuss the popularity of digital journalism brought about by the widespread adoption of big data and cloud computing in the field of journalism. The results show that changes in science and technology have gradually influenced the way of news narratives, making them progressively more diverse. Although digital technology is still in the developmental stage and vetting and publishing continues to rely on human beings, the impact on news narratives is already evident.
{"title":"The Impact of Digital Technology on the Storytelling of Contemporary Journalism","authors":"","doi":"10.23977/mediacr.2023.040503","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040503","url":null,"abstract":"As technology continues to evolve, the impact of digital technology on journalism becomes increasingly apparent. Though much research has been done on digital technology, there is very limited research on how it affects news storytelling. This article will use qualitative research to analyse which aspects of contemporary journalism have been affected by digital technology, and the impact on humanity. The article first discussion the interactivity that the advent of social media has brought to the narrative of journalism, followed by the immersive report that the source of digital technologies such as artificial intelligence and virtual reality has brought. Finally, discuss the popularity of digital journalism brought about by the widespread adoption of big data and cloud computing in the field of journalism. The results show that changes in science and technology have gradually influenced the way of news narratives, making them progressively more diverse. Although digital technology is still in the developmental stage and vetting and publishing continues to rely on human beings, the impact on news narratives is already evident.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135502335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040805
Idol, that is, the object of worship, is the external cause of the movement of things. The word derives from the Greek "Idolon", meaning sculpture. In ancient Greece, many images such as gods, heroes, and wise men often became the original form of sculptures, such as Venus, Achilles, and Aristotle. The ancient Greek people believed that such sculptures could convey the power and wisdom of gods or figures. With the concentration of social power, the word "idol" began to refer to those people or things that were admired, loved and imitated. The concept of idol was more and more in line with human society, and the form of sculpture was closer and closer to real life. The new media born in the scientific and technological revolution has accelerated the evolution of the word "idol". The "idol" discussed in this paper mainly refers to pop singers, film and television stars and other celebrities in the entertainment circle, who have high visibility and exposure, and are known for their strong charm and attraction. In today's society, the commercialization trend of idols is more prominent, and idol worship has become a commercial cultural phenomenon, penetrating into all aspects of daily life. The new media environment is like a huge "Dream-Making Space", which continuously delivers emotional value to people, and continuously expands and strengthens idol capital through secondary sales, forming a complete capital closed loop. This paper will focus on the background of the new media era, combining sociology and communication theory to analyze the characteristics of Idol Commercialization, the trading path of "Idol Products" and the hidden risks of Idol Commercialization.
{"title":"Research on Idol Commercialization in the New Media Era","authors":"","doi":"10.23977/mediacr.2023.040805","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040805","url":null,"abstract":"Idol, that is, the object of worship, is the external cause of the movement of things. The word derives from the Greek \"Idolon\", meaning sculpture. In ancient Greece, many images such as gods, heroes, and wise men often became the original form of sculptures, such as Venus, Achilles, and Aristotle. The ancient Greek people believed that such sculptures could convey the power and wisdom of gods or figures. With the concentration of social power, the word \"idol\" began to refer to those people or things that were admired, loved and imitated. The concept of idol was more and more in line with human society, and the form of sculpture was closer and closer to real life. The new media born in the scientific and technological revolution has accelerated the evolution of the word \"idol\". The \"idol\" discussed in this paper mainly refers to pop singers, film and television stars and other celebrities in the entertainment circle, who have high visibility and exposure, and are known for their strong charm and attraction. In today's society, the commercialization trend of idols is more prominent, and idol worship has become a commercial cultural phenomenon, penetrating into all aspects of daily life. The new media environment is like a huge \"Dream-Making Space\", which continuously delivers emotional value to people, and continuously expands and strengthens idol capital through secondary sales, forming a complete capital closed loop. This paper will focus on the background of the new media era, combining sociology and communication theory to analyze the characteristics of Idol Commercialization, the trading path of \"Idol Products\" and the hidden risks of Idol Commercialization.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135506423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040703
This study investigates the influences of presentation forms of internet advertising and their interaction on the internet advertising effect, from three aspects of demonstrating manner of internet advertising, internet advertising pattern, correlation between product attributes of internet advertising and web content. Taking the internet adverting of Samsung smart mobile phone as research target, and using laboratory experiment, this paper conducts a survey of 118 college students who were divided into 8 groups. The results indicate that: Demonstrating manner of internet advertising, internet advertising pattern, correlation between product attributes of internet advertising and web content have a significant influence on the internet advertising effect; The effect of the passive, dynamic and not correlation with web content advertising is the optimal, the effect of the active, static and correlation with web content advertising is the worst; Web content involvement of customer has no significant influence on the internet advertising effect.
{"title":"The Influence of Online Advertising Presentation Form on Advertising Effectiveness from the Perspective of Web Page Content Involvement","authors":"","doi":"10.23977/mediacr.2023.040703","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040703","url":null,"abstract":"This study investigates the influences of presentation forms of internet advertising and their interaction on the internet advertising effect, from three aspects of demonstrating manner of internet advertising, internet advertising pattern, correlation between product attributes of internet advertising and web content. Taking the internet adverting of Samsung smart mobile phone as research target, and using laboratory experiment, this paper conducts a survey of 118 college students who were divided into 8 groups. The results indicate that: Demonstrating manner of internet advertising, internet advertising pattern, correlation between product attributes of internet advertising and web content have a significant influence on the internet advertising effect; The effect of the passive, dynamic and not correlation with web content advertising is the optimal, the effect of the active, static and correlation with web content advertising is the worst; Web content involvement of customer has no significant influence on the internet advertising effect.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135652964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040801
The application of wood block printing is an important phase of history in the development of Chinese publishing technology. Following the dissemination of oracle bone, stone, bamboo slips, and silk, paper-based printing is a significant technological advancement and social shift. The evolution of media technology in China has resulted in the gradual development of the habit of reading text due to its evolving of environment in culture. However, the demand and acceptance of copying technology in society is not triggered by a certain event, but the cultivation of the concept of the entire society, which is mainly reflected in the change of institutional consciousness and the demand of grassroots society for cultural transmission. This paper mainly analyzes the changes of propagation medium in China and the interaction with social factors before the advent of wood block printing.
{"title":"The Pre-emergence of Chinese Wood Block Printing—Based on Propagation Medium and Social Transition","authors":"","doi":"10.23977/mediacr.2023.040801","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040801","url":null,"abstract":"The application of wood block printing is an important phase of history in the development of Chinese publishing technology. Following the dissemination of oracle bone, stone, bamboo slips, and silk, paper-based printing is a significant technological advancement and social shift. The evolution of media technology in China has resulted in the gradual development of the habit of reading text due to its evolving of environment in culture. However, the demand and acceptance of copying technology in society is not triggered by a certain event, but the cultivation of the concept of the entire society, which is mainly reflected in the change of institutional consciousness and the demand of grassroots society for cultural transmission. This paper mainly analyzes the changes of propagation medium in China and the interaction with social factors before the advent of wood block printing.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135052887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040308
Tian Yuanrun, Li Pengxian
: The development of media technology has changed the traditional mode of news information transmission. With the help of new media technology, all mainstream news media have been transformed successively, and short news videos have quickly become a new form of news communication. This paper takes CCTV News short video as the study case, compares pear videos, headlines videos and other short video content, and analyzes the news characteristics and news value of short news videos.
{"title":"The Characteristics and Deficiencies of Short Videos","authors":"Tian Yuanrun, Li Pengxian","doi":"10.23977/mediacr.2023.040308","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040308","url":null,"abstract":": The development of media technology has changed the traditional mode of news information transmission. With the help of new media technology, all mainstream news media have been transformed successively, and short news videos have quickly become a new form of news communication. This paper takes CCTV News short video as the study case, compares pear videos, headlines videos and other short video content, and analyzes the news characteristics and news value of short news videos.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83486910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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