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The Effects of Advertisement Variation and Need for Cognition on Attitudes toward Products 广告变异与认知需求对产品态度的影响
Pub Date : 2012-05-10 DOI: 10.1037/e534932013-007
Stephen C. Nettelhorst, R. Youmans
Consumers are often exposed to advertisement variations—several similar advertisements about the same product or service over time. This study tested whether participants’ initial attitudes about a product changed as cosmetic or substantive features of the advertisement were modified, and whether or not the effect of these modifications depended on participants’ need for cognition, which is the intrinsic motivation to process information. Three hundred nineteen undergraduate students answered questions designed to measure their need for cognition, viewed an initial advertisement for a fictitious electric automobile, and then rated the product. Two days later, the same participants viewed a different version of the advertisement for the automobile in which either cosmetic or substantive features had been changed, and then rated the product again. The results of the study revealed that attitude changes about the automobile were greatest when participants with low need for cognition were exposed to advertisements with cosmetic variations. The results suggest that changing initial public attitudes about an ongoing series of advertisements, public service announcements, or other media might be made most effective by making changes to those features that correspond to the intended audience’s estimated need for cognition.
消费者经常会接触到广告的变化——一段时间内关于同一产品或服务的几个类似的广告。本研究测试了参与者对产品的最初态度是否会随着广告的外观或实质性特征的改变而改变,以及这些改变的效果是否取决于参与者的认知需求,这是加工信息的内在动机。三百十九名本科生回答了一些旨在衡量他们认知需求的问题,他们观看了一段虚构的电动汽车广告,然后对该产品进行评级。两天后,同样的参与者观看了不同版本的汽车广告,其中无论是外观还是本质特征都被改变了,然后再次对产品进行评级。研究结果显示,当认知需求较低的参与者看到带有各种化妆品的广告时,他们对汽车的态度变化最大。结果表明,改变公众对正在进行的一系列广告、公共服务公告或其他媒体的最初态度,可能通过改变那些符合目标受众估计的认知需求的特征而最有效。
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引用次数: 3
Interlingual Homograph Recognition by Bilinguals: A New Paradigm 双语者的语际同形词识别:一个新范式
Pub Date : 2012-05-10 DOI: 10.1037/e534932013-002
Lynne N. Kennette, Lisa R. Van Havermaet
In an exploratory study, bilingual individuals were presented with a list of English, French and interlingual homograph (IH) words that exist in both lexicons but differ in meaning (e.g., coin means “corner” in French). Participants were then shown pictorial representations of these stimuli (of both referents for interlingual homographs) and asked to decide whether each had appeared on the prior list. There was a main effect of word category for both accuracy and reaction times (RTs): English and French interlingual homograph items resulted in responses that were slower and less accurate than non-interlingual homograph items. This new paradigm provides an important advantage to researchers. Because recognition is not affected by surface features, it is a more accurate evaluation of conceptual representation. Results are discussed in light of bilingual processing models. It is important to note that the fluency in each language was not measured so it was not possible to ensure that the language-dominant groups differed significantly in their proficiency from the balanced bilingual group. Additional studies are needed to verify the findings reported herein.
在一项探索性研究中,研究人员向双语者提供了英语、法语和语际同形词(IH)的列表,这些词存在于两种词典中,但意义不同(例如,coin在法语中表示“角”)。然后,研究人员向参与者展示这些刺激物(两种语言间同音异义词的指涉物)的图像表示,并要求他们判断每一种刺激物是否出现在先前的列表中。词类对准确性和反应时间(RTs)都有主要影响:英语和法语语间同形词的回答比非语间同形词的回答更慢,更不准确。这种新范式为研究人员提供了重要的优势。由于识别不受表面特征的影响,因此它是对概念表征的一种更准确的评价。根据双语加工模型对结果进行了讨论。值得注意的是,每种语言的流利程度都没有被测量,所以不可能确保语言优势组与平衡的双语组在熟练程度上有显著差异。需要进一步的研究来验证本文报告的结果。
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引用次数: 4
Perseverators are "Stuck" on a Concrete Dimension: Individual Differences in Achieving Dual Representation 坚持不懈者被“困”在一个具体的维度上:实现双重表征的个体差异
Pub Date : 2011-12-10 DOI: 10.1037/E505232012-004
M. Bright
Although numerous researchers have found that young children have difficulty perceiving both a concrete and an abstract dimension of a symbol (i.e., achieving dual representation), few researchers have examined the reasoning behind this difficulty. In this study, individual differences in cognitive flexibility as they relate to achieving dual representation are examined. Participants (children at 30, 36 and 42 months) completed a standard scale model task (to assess dual representation) and a Dimensional Change Card Sort (DCCS) task (to assess cognitive flexibility). It was expected that children with good cognitive flexibility would perform better on a task of dual representation than would children with poor cognitive flexibility. Although hypotheses were not supported, findings from this data warrant future investigations on this topic. Limitations and future directions are discussed.
尽管许多研究人员发现,幼儿在感知符号的具体和抽象维度(即实现双重表征)方面存在困难,但很少有研究人员研究了这种困难背后的原因。在这项研究中,个体差异的认知灵活性,因为他们涉及到实现双重表征。参与者(30、36和42个月大的孩子)完成了一个标准比例模型任务(评估双重表征)和一个维度变化卡片排序(DCCS)任务(评估认知灵活性)。预期认知灵活性好的儿童在双重表征任务上的表现优于认知灵活性差的儿童。虽然假设不被支持,但从这些数据得出的发现保证了对这一主题的未来调查。讨论了局限性和未来发展方向。
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引用次数: 1
Impact of Negative Affect and Borderline Personality Disorder Symptomatology on Agressive Behavior 负面情绪和边缘型人格障碍症状学对攻击行为的影响
Pub Date : 2011-12-10 DOI: 10.1037/e505232012-006
L. A. Seibert-Hatalsky, Lauren F. Wilson
The current study examined whether individuals with borderline personality disorder (BPD) symptomatology would vary in their aggressive behavior following mood induction. One hundred and eighty-four males and females were randomly assigned to a neutral, sad, or anger mood induction. Following mood induction, individuals participated in an aggression paradigm disguised as a competitive reaction-time task wherein they were free to administer or refrain from administering shocks to an ostensible opponent. Results indicated that there were no main effects of gender, BPD symptomatology, or condition on aggressive behavior. Explication of a three-way interaction among BPD, gender, and condition revealed that when experiencing negative affect (anger or sadness), females endorsing higher levels of BPD symptomatology were less physically aggressive than their low BPD symptomatology counterparts. Results are discussed in relation to emotion regulation.
目前的研究调查了患有边缘型人格障碍(BPD)症状的个体在情绪诱导后的攻击行为是否会发生变化。184名男性和女性被随机分配到中性、悲伤或愤怒情绪诱导组。在情绪诱导之后,个体参与了一个伪装成竞争性反应时间任务的攻击范式,在这个范式中,他们可以自由地对一个表面上的对手施加或避免施加电击。结果表明,性别、BPD症状或身体状况对攻击行为没有主要影响。对BPD、性别和病情之间的三方相互作用的解释表明,当经历负面情绪(愤怒或悲伤)时,BPD症状水平较高的女性比BPD症状水平较低的女性在身体上的攻击性更低。研究结果与情绪调节有关。
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引用次数: 1
Personality and Obese Body Mass Index 个性与肥胖体质指数
Pub Date : 2011-12-10 DOI: 10.1037/e505232012-007
M. Valenti, M. Omizo, L. Mehl‐Madrona
This study investigated the relationship between obese range Body Mass Index (BMI) and personality variables as measured by the Minnesota Multiphasic Personality Inventory-2 (MMPI-2). The sample consisted of 129 obese participants referred for preoperative psychological evaluation. Each completed an MMPI-2 and clinical interview. Multilevel linear regression analysis was used to assess the contribution of personality variables to the prediction of variance in obese range BMI. Age, Scale 9 (Hypomania), and Scale 4 (Psychopathic Deviate) emerged as statistically significant predictors of BMI. Each predicted 7.8%, 6.4%, and 3.1% of the variance of participant BMI, respectively, with a combined prediction power of 17.3%. F-scores for the final, best fit model, with age on Level 1 and Scale 9 and Scale 4 on Level 2, were statistically significant (p<.0009). Results suggest severely obese bariatric surgery candidates may be more prone to impulsivity, irritability, and instability. However, limited predictive power of MMPI-2 scales indicates restricted clinical utility.
本研究通过明尼苏达多相人格量表-2 (MMPI-2)调查肥胖范围体重指数(BMI)与人格变量之间的关系。样本包括129名接受术前心理评估的肥胖参与者。每个人都完成了MMPI-2和临床访谈。采用多水平线性回归分析评估人格变量对肥胖范围BMI方差预测的贡献。年龄、量表9(轻躁狂)和量表4(精神变态偏差)成为BMI的统计显著预测因子。每种方法分别预测参与者BMI方差的7.8%、6.4%和3.1%,综合预测力为17.3%。最终的最佳拟合模型的f分数,年龄在第一级,量表9和量表4在第二级,具有统计学意义(p<.0009)。结果表明,严重肥胖的减肥手术候选人可能更容易冲动、易怒和不稳定。然而,MMPI-2量表的预测能力有限,表明临床应用有限。
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引用次数: 5
Normal Families Facing Unique Challenges: The Psychosocial Functioning of Multiracial Couples, Parents and Children 面临独特挑战的正常家庭:多种族夫妇、父母和孩子的社会心理功能
Pub Date : 2011-12-10 DOI: 10.1037/e505232012-001
J. Wilt
The number of interracial couples in the United States has increased rapidly since anti-miscegenation laws were repealed in 1967. Early stereotypes conceptualized interracial couples as pathological, highlighting the importance of research addressing the psychosocial functioning of these couples and multiracial families. This article provides a summary of research on the psychosocial functioning of interracial couples, multiracial children, and parent-child relationships in multiracial families. Results across these domains suggest that multiracial families are not pathological but rather that they are normal families faced with unique challenges. Counseling options to support multiracial families navigate such challenges are discussed. Themes emerging from research on the psychosocial functioning of multiracial families are identified and avenues for future research are suggested.
自1967年废除反异族通婚法以来,美国跨种族夫妇的数量迅速增加。早期的刻板印象将跨种族婚姻概念化为病态,强调了研究这些夫妇和多种族家庭的社会心理功能的重要性。本文综述了跨种族夫妇、多种族子女和多种族家庭中亲子关系的社会心理功能研究。这些领域的结果表明,多种族家庭不是病态的,而是面临独特挑战的正常家庭。讨论了支持多种族家庭应对这些挑战的咨询选择。确定了多种族家庭的社会心理功能研究中出现的主题,并提出了未来研究的途径。
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引用次数: 12
Central Masking: Fact or Artifact? 中央掩蔽:事实还是伪影?
Pub Date : 2011-12-10 DOI: 10.1037/e505232012-002
Alison L. McQueen, James G. Terhune
Fourteen people with normal hearing participated in a study that used signal detection theory to examine central auditory masking. Participants were tested in a sound-attenuating chamber. Absolute thresholds for stimuli (1000 Hz pure-tone, white noise masker at 40 dB SL) were established: first for the tone, then for the tone in combination with the masker in the contralateral ear. A mean threshold increase (3.8 dB) demonstrated central masking. Contrary to prediction, a paired-samples t-test revealed significant shifts in participant sensitivity (d´) [t (10) = 4.46, p < .001], suggesting that participants’ sensitivity to the tone decreased in the masking condition. These findings provide support for the theory that central masking is an auditory processing phenomenon.
14名听力正常的人参加了一项研究,该研究使用信号检测理论来检查中枢听觉掩蔽。参与者在一个声音衰减室中接受测试。建立刺激的绝对阈值(1000 Hz纯音,40 dB SL的白噪声掩蔽器):首先是音调,然后是对侧耳中与掩蔽器结合的音调。平均阈值增加(3.8 dB)表明中心掩蔽。与预测相反,配对样本t检验显示,参与者的敏感性发生了显著变化(d´)[t (10) = 4.46, p < .001],表明在掩蔽条件下,参与者对音调的敏感性降低了。这些发现为中央掩蔽是一种听觉加工现象的理论提供了支持。
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引用次数: 2
Do I Have More Free Will Than You Do? An Unexpected Asymmetry in Intuitions About Personal Freedom 我比你有更多的自由意志吗?个人自由直觉的意外不对称
Pub Date : 2011-12-10 DOI: 10.1037/e505232012-003
B. Earp
The present research explores the relationship between moral evaluations and intuitions about the causes of human behavior, in particular freedom of the will. Two studies test for a self-serving bias in intuitions about free will. Study 1 explores whether individuals may seek to exculpate themselves from wrongdoing by denying free will, while justifying blame of others by endorsing free will. Study 2 explores whether individuals may justify personal failures by denying free will, while taking credit for personal successes by endorsing free will. In neither study do the data show the predicted differences between conditions. However, an unexpected finding is reported. By pooling the data from both experiments and collapsing across conditions, it is shown that participants give greater endorsement of free will whenever actions are described from a first-person, instead of third-person, perspective—a tentative “I have more free will than you do” effect. Possible explanations for these findings are discussed, as are avenues for further research on this topic.
本研究探讨道德评价与人类行为原因直觉之间的关系,特别是意志自由。两项研究测试了自由意志直觉中的自我服务偏见。研究1探讨了个人是否会通过否认自由意志来为自己的错误行为开脱,同时通过支持自由意志来为指责他人辩护。研究2探讨了个人是否会通过否认自由意志来为个人失败辩护,同时通过认可自由意志来获得个人成功。在这两项研究中,数据都没有显示不同条件下的预测差异。然而,一个意想不到的发现被报道。通过汇集两个实验的数据,并在不同条件下进行分解,结果表明,无论从第一人称而不是第三人称的角度来描述行为,参与者都更支持自由意志——这是一种试试性的“我比你有更多的自由意志”效应。讨论了这些发现的可能解释,以及进一步研究该主题的途径。
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引用次数: 8
A Distinct Association: Inclusion of Other in the Self and Self-Disclosure 独特的关联:自我包容他人与自我表露
Pub Date : 2011-12-10 DOI: 10.1037/e505232012-005
Daniel J. Weidler, E. Clark
The current study examined the relationship between inclusion of other in the self (a theoretically distinct conceptualization of relationship closeness) and self-disclosure. These constructs were also examined in association with relationship outcomes of satisfaction and commitment. Analysis of the data indicated that inclusion of other in the self and self-disclosure in a relationship were each significantly positively correlated with both relationship satisfaction and commitment. However, there was no significant correlation between inclusion of other in the self and self-disclosure. Further analysis of the data revealed that self-disclosure moderated the relationship between inclusion of other in the self and relationship commitment. Implications for understanding inclusion of other in the self as a distinct theoretical perspective of relationship closeness are discussed.
目前的研究考察了自我中包含他人(一种理论上不同的关系亲密概念)和自我表露之间的关系。这些构念也被检查与满意度和承诺的关系结果的关联。数据分析表明,自我中他人的包容和关系中的自我表露均与关系满意度和关系承诺显著正相关。然而,自我中他人的包容与自我表露之间没有显著的相关性。对数据的进一步分析表明,自我表露调节了自我中他人的包容与关系承诺之间的关系。本文讨论了将他人纳入自我作为关系亲密的独特理论视角的含义。
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引用次数: 16
Relationships Between Boredom Proneness, Mindfulness, Anxiety, Depression, and Substance Use 无聊倾向、正念、焦虑、抑郁和物质使用之间的关系
Pub Date : 2011-05-10 DOI: 10.1037/e741452011-003
Nicole Lepera
Boredom proneness has been associated with a wide range of social and psychological problems. According to the attentional theory of boredom proneness, boredom results from a deficit in attention (Harris, 2000). The current study investigated the relationship between mindfulness (the ability to attend to the immediate environment) and boredom proneness, as well as the relationship between mindfulness and negative outcomes such as anxiety, depression, and substance use. Subjects (n=138) completed the Boredom Proneness Scale (Farmer & Sundberg, 1986), Mindfulness Attention Awareness Scale (Brown & Ryan, 2003), Hospital Anxiety and Depression Scale (Zigmond & Snaith, 1983), and a substance use questionnaire. Results show that boredom proneness correlated positively with anxiety, depression, and substance use, and negatively with mindfulness. In addition, mindfulness correlated negatively with anxiety, depression, and substance use. The current study provides initial evidence regarding the relationship between boredom proneness and mindfulness. Future research addressing the nature of this relationship is of importance, given the need for an intervention to address the negative consequences of boredom.
无聊倾向与一系列广泛的社会和心理问题有关。根据无聊倾向的注意理论,无聊是由注意力不足引起的(Harris, 2000)。目前的研究调查了正念(关注眼前环境的能力)与无聊倾向之间的关系,以及正念与焦虑、抑郁和物质使用等负面结果之间的关系。被试(n=138)完成了无聊倾向量表(Farmer & Sundberg, 1986)、正念注意意识量表(Brown & Ryan, 2003)、医院焦虑和抑郁量表(Zigmond & Snaith, 1983)和物质使用问卷。结果表明,无聊倾向与焦虑、抑郁和物质使用呈正相关,与正念呈负相关。此外,正念与焦虑、抑郁和物质使用呈负相关。目前的研究为无聊倾向和正念之间的关系提供了初步证据。考虑到需要干预来解决无聊的负面后果,未来的研究解决这种关系的本质是很重要的。
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引用次数: 141
期刊
The New School Psychology Bulletin
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