Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572144
P. Červenka, J. Nascáková, L. Bednárová, N. Daneshjo, E. Dudáš-Pajerská
One of the ways to succeed in the competitive environment is more effective communication with target customers. The rapid development of technologies offers ever greater opportunities to explore behavior, perception and emotional engagement of customers. The development of communication technologies coupled with the use of direct advertising targeting offers the possibility of adapting marketing communication to both the target segment and the media that communicates to consumers. New opportunities for rapid scattering, targeting and placement of advertising communications and the use of media, on the other hand, meet the overwhelming and unattractive attitudes of consumers. People go through the day in different environments where there is no segmentation of communication, exhibiting nationwide, world-wide media where communication is targeted at the broadest masses. In this way, general communication makes people less interested or even worse, resisting any form of communication. As advertising grows overwhelmed by consumer awareness, the potential for targeting and the right placement of advertising communications is losing efficiency. Investing money in communication campaigns is a bet rather than reasonably spent money. It is necessary to realize how the traditional concept of marketing communication changes.
{"title":"Development Tendency Testing and Success of Marketing Communications","authors":"P. Červenka, J. Nascáková, L. Bednárová, N. Daneshjo, E. Dudáš-Pajerská","doi":"10.1109/ICETA.2018.8572144","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572144","url":null,"abstract":"One of the ways to succeed in the competitive environment is more effective communication with target customers. The rapid development of technologies offers ever greater opportunities to explore behavior, perception and emotional engagement of customers. The development of communication technologies coupled with the use of direct advertising targeting offers the possibility of adapting marketing communication to both the target segment and the media that communicates to consumers. New opportunities for rapid scattering, targeting and placement of advertising communications and the use of media, on the other hand, meet the overwhelming and unattractive attitudes of consumers. People go through the day in different environments where there is no segmentation of communication, exhibiting nationwide, world-wide media where communication is targeted at the broadest masses. In this way, general communication makes people less interested or even worse, resisting any form of communication. As advertising grows overwhelmed by consumer awareness, the potential for targeting and the right placement of advertising communications is losing efficiency. Investing money in communication campaigns is a bet rather than reasonably spent money. It is necessary to realize how the traditional concept of marketing communication changes.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117235381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572254
M. Ölvecký, D. Gabriska
While there is a lot of categorization and definitions about game attributes in computer games, we are trying to specify which of them supported to develop the process of cognitive abilities in the learning process. Cognitive abilities are possible to develop in every age. But it is important that the teacher in the school uses as much as appropriate methods, forms and tools to involve the student in learning activates. This is often described as changing the traditional way of learning to the modern way, which is characterized by global developing personality and the support of ability to learn. As for the compare traditional and modern way of the learning process it is possible to suppose widely develop cognitive abilities especially these, which belongs to activation of students, cooperation work, e-learning systems, simulation process and with the connection of real life. The connection between cognitive abilities and computer games are widely discussed. A computer games development is the sophisticated process. There are different important roles such as the producer, designer, artist, programmer, tester, and publisher. The design of the game is the very sophisticated process; because of creating the structure of the game and valuable gameplay. This paper describes the taxonomy of 19 game attributes, which have according to next research studies significant impact on learning results. The positive learning outcome is possible to reach even by using serious games (suitable game genre and appropriate attributes) with the development of the cognitive abilities of students in the school.
{"title":"Relationships Between Game Attributes and Cognitive Abilities","authors":"M. Ölvecký, D. Gabriska","doi":"10.1109/ICETA.2018.8572254","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572254","url":null,"abstract":"While there is a lot of categorization and definitions about game attributes in computer games, we are trying to specify which of them supported to develop the process of cognitive abilities in the learning process. Cognitive abilities are possible to develop in every age. But it is important that the teacher in the school uses as much as appropriate methods, forms and tools to involve the student in learning activates. This is often described as changing the traditional way of learning to the modern way, which is characterized by global developing personality and the support of ability to learn. As for the compare traditional and modern way of the learning process it is possible to suppose widely develop cognitive abilities especially these, which belongs to activation of students, cooperation work, e-learning systems, simulation process and with the connection of real life. The connection between cognitive abilities and computer games are widely discussed. A computer games development is the sophisticated process. There are different important roles such as the producer, designer, artist, programmer, tester, and publisher. The design of the game is the very sophisticated process; because of creating the structure of the game and valuable gameplay. This paper describes the taxonomy of 19 game attributes, which have according to next research studies significant impact on learning results. The positive learning outcome is possible to reach even by using serious games (suitable game genre and appropriate attributes) with the development of the cognitive abilities of students in the school.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117271511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572148
M. Kozlovská, J. Čabala, M. Spišáková
Information and communication technologies, as the computers connected to internet, are intensively entering into the learning process at high education or universities. The new and innovative forms of learning, learning methods and learning aids have begun to adapt these technologies. Information skills of educators and students is increasing. The aim of paper is to point out some possibilities of using interactive tools of computer support for teaching process in the field of construction management through e-learning and 3D modelling. These interactive tolls for support of learning have been applied in the learning process of subject Construction processes technologies which is belong to the of the main subjects for all study programs at the Faculty of Civil Engineering in Kosice.
{"title":"Interactive Tools of Computer Support in the Learning of Construction Processes Technology - Case Study","authors":"M. Kozlovská, J. Čabala, M. Spišáková","doi":"10.1109/ICETA.2018.8572148","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572148","url":null,"abstract":"Information and communication technologies, as the computers connected to internet, are intensively entering into the learning process at high education or universities. The new and innovative forms of learning, learning methods and learning aids have begun to adapt these technologies. Information skills of educators and students is increasing. The aim of paper is to point out some possibilities of using interactive tools of computer support for teaching process in the field of construction management through e-learning and 3D modelling. These interactive tolls for support of learning have been applied in the learning process of subject Construction processes technologies which is belong to the of the main subjects for all study programs at the Faculty of Civil Engineering in Kosice.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127105715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572226
A. Deák, Z. Bilanová, M. Vrábel, J. Genci
The paper presents the advances through the many years of efforts of the teachers of Operational Systems lessons to improve the quality of the learning process. After the initial identification of the problems faced by the pedagogues as a result of the massification of higher education, modern teaching methods - team and project teaching, interactive teaching materials, formatting tests, voluntary homework and objective testing of student knowledge through summative tests were incorporated into the course. The functioning of the established learning process is controlled through voluntary questionnaires that students complete after completing the course.
{"title":"Online Questionnaires - Collection and Analysis of Student's Views on Operating Systems Course","authors":"A. Deák, Z. Bilanová, M. Vrábel, J. Genci","doi":"10.1109/ICETA.2018.8572226","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572226","url":null,"abstract":"The paper presents the advances through the many years of efforts of the teachers of Operational Systems lessons to improve the quality of the learning process. After the initial identification of the problems faced by the pedagogues as a result of the massification of higher education, modern teaching methods - team and project teaching, interactive teaching materials, formatting tests, voluntary homework and objective testing of student knowledge through summative tests were incorporated into the course. The functioning of the established learning process is controlled through voluntary questionnaires that students complete after completing the course.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127205342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572044
Norbert Ádám, Michal Hulic, E. Chovancová, E. Pietriková, T. Gergely
Nowadays, there is an ongoing renaissance in the development of parallel architectures. Modern multi-core CPUs, grid and cluster systems, and GPU architectures offer high performance, but their cost is very high. The objective of every hardware designer is constructing parallel architectures with solid performance and low cost. The prototyping platforms are characterized by low cost and high flexibility. Although the use of prototyping platforms in the development of parallel architectures is not typical the mentioned characteristics predestine them for emulation and prototyping of parallel architectures. This paper deals with the issue of parallel computer systems based on different types of prototype platforms. It presents our solution to design a low-cost parallel environment, a proto-cluster to support computational problem-solving by applying principles of task decomposition.
{"title":"Proto-cluster: A Parallel Computer Architecture Based on Prototyping Boards","authors":"Norbert Ádám, Michal Hulic, E. Chovancová, E. Pietriková, T. Gergely","doi":"10.1109/ICETA.2018.8572044","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572044","url":null,"abstract":"Nowadays, there is an ongoing renaissance in the development of parallel architectures. Modern multi-core CPUs, grid and cluster systems, and GPU architectures offer high performance, but their cost is very high. The objective of every hardware designer is constructing parallel architectures with solid performance and low cost. The prototyping platforms are characterized by low cost and high flexibility. Although the use of prototyping platforms in the development of parallel architectures is not typical the mentioned characteristics predestine them for emulation and prototyping of parallel architectures. This paper deals with the issue of parallel computer systems based on different types of prototype platforms. It presents our solution to design a low-cost parallel environment, a proto-cluster to support computational problem-solving by applying principles of task decomposition.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125309127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572189
P. Sedlaček, M. Vaclavkova
Learning informatics is complex process because of many different paradigms, languages with their own logic, syntax etc. Therefore it is not easy for students without any previous knowledge in such field to learn programming. In our faculty, all students starts with learning of object oriented paradigm in Java programming language. To make it easier for them in the beginning we decide to implement tool, that will help them to learn programming paradigms without knowledge of specific programming language. This tool allows users to design algorithm using activity diagrams from which final code is generated. This tool is developed by students within Project course in our faculty. In this paper we describe project management system we start using to organize work on FRIMAN project and also current development state of every module FRIMAN composes from. We also present some of the plans for future.
{"title":"Tool for Supporting Education Process in Information Technology","authors":"P. Sedlaček, M. Vaclavkova","doi":"10.1109/ICETA.2018.8572189","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572189","url":null,"abstract":"Learning informatics is complex process because of many different paradigms, languages with their own logic, syntax etc. Therefore it is not easy for students without any previous knowledge in such field to learn programming. In our faculty, all students starts with learning of object oriented paradigm in Java programming language. To make it easier for them in the beginning we decide to implement tool, that will help them to learn programming paradigms without knowledge of specific programming language. This tool allows users to design algorithm using activity diagrams from which final code is generated. This tool is developed by students within Project course in our faculty. In this paper we describe project management system we start using to organize work on FRIMAN project and also current development state of every module FRIMAN composes from. We also present some of the plans for future.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125382868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572170
P. Červenka, J. Nascáková, L. Bednárová, N. Daneshjo, E. Dudáš-Pajerská
The rapid development of technologies offers ever greater opportunities to explore behavior, perception and emotional engagement of customers. A new trend is the use of biometric methods in marketing testing and one of the main methods cited is pupilometers. Psychology, physiology, light physics, color theory and others are involved in the issue of pupil measurements. The aim of the article is to describe new directions and methods in marketing research focusing on the method of pupilometers and their use for subsequent marketing communication.
{"title":"The New Directions of Research in the Application of Effective Marketing Communication","authors":"P. Červenka, J. Nascáková, L. Bednárová, N. Daneshjo, E. Dudáš-Pajerská","doi":"10.1109/ICETA.2018.8572170","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572170","url":null,"abstract":"The rapid development of technologies offers ever greater opportunities to explore behavior, perception and emotional engagement of customers. A new trend is the use of biometric methods in marketing testing and one of the main methods cited is pupilometers. Psychology, physiology, light physics, color theory and others are involved in the issue of pupil measurements. The aim of the article is to describe new directions and methods in marketing research focusing on the method of pupilometers and their use for subsequent marketing communication.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124593147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572218
J. Hurtuk, M. Chovanec, Michal Kičina, R. Billík
Ransomware problem recently proves to be a quite danger threat that after its launching ciphers the user files while storing and hiding the decryption key until a ransom is paid by the victim. This type of malware has been a lucrative business for cybercriminals and black hats. The ransomware spreading is easily possible because of the lack of prevention mechanisms in traditional detection-based protection, such as antivirus and anti-malware. Additionally, this malware forms incorporate advanced encryption algorithms and expand the number of file types in their target systems. Encrypting ransomwares target all types of businesses as well as the personal computers connected to the network. This paper discusses the creation and whole life cycle of the ransomware malware, ransomware design and implementation with DDE exploit in Python language and REST API in PHP completed with MySQL database.
{"title":"Case Study of Ransomware Malware Hiding Using Obfuscation Methods","authors":"J. Hurtuk, M. Chovanec, Michal Kičina, R. Billík","doi":"10.1109/ICETA.2018.8572218","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572218","url":null,"abstract":"Ransomware problem recently proves to be a quite danger threat that after its launching ciphers the user files while storing and hiding the decryption key until a ransom is paid by the victim. This type of malware has been a lucrative business for cybercriminals and black hats. The ransomware spreading is easily possible because of the lack of prevention mechanisms in traditional detection-based protection, such as antivirus and anti-malware. Additionally, this malware forms incorporate advanced encryption algorithms and expand the number of file types in their target systems. Encrypting ransomwares target all types of businesses as well as the personal computers connected to the network. This paper discusses the creation and whole life cycle of the ransomware malware, ransomware design and implementation with DDE exploit in Python language and REST API in PHP completed with MySQL database.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"208 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124688870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/iceta.2018.8572229
{"title":"Copyright","authors":"","doi":"10.1109/iceta.2018.8572229","DOIUrl":"https://doi.org/10.1109/iceta.2018.8572229","url":null,"abstract":"","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129491216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-01DOI: 10.1109/ICETA.2018.8572065
P. Bisták
The paper presents a simulation tool built in Mat-lab/Simulink environment that allows to perform a detailed analysis of a new designed controller belonging to the PID control family that has been developed just recently. The simulation tool can run offline or online in the form of a virtual laboratory. The analysis is focused on the disturbance influence in the control circuit. The graphical results include not only time responses but performance measures and noise characteristics as well. Generally, the simulation tool provides a comfortable way to get familiar with this new control design technique that extends classical PID control by derivatives of higher degrees and thus it is suitable for all engineers, students and potential users from the control area to investigate the qualities of the new control technique.
{"title":"Disturbance Analysis Virtual Laboratory for PID Controllers with Higher Derivative Degrees","authors":"P. Bisták","doi":"10.1109/ICETA.2018.8572065","DOIUrl":"https://doi.org/10.1109/ICETA.2018.8572065","url":null,"abstract":"The paper presents a simulation tool built in Mat-lab/Simulink environment that allows to perform a detailed analysis of a new designed controller belonging to the PID control family that has been developed just recently. The simulation tool can run offline or online in the form of a virtual laboratory. The analysis is focused on the disturbance influence in the control circuit. The graphical results include not only time responses but performance measures and noise characteristics as well. Generally, the simulation tool provides a comfortable way to get familiar with this new control design technique that extends classical PID control by derivatives of higher degrees and thus it is suitable for all engineers, students and potential users from the control area to investigate the qualities of the new control technique.","PeriodicalId":304523,"journal":{"name":"2018 16th International Conference on Emerging eLearning Technologies and Applications (ICETA)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121700790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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