{"title":"MEDIA SOSIAL PADA KEGIATAN PENYULUHAN PERTANIAN (Studi Kasus Kabupaten Soppeng)","authors":"Awaluddin Yunus, Nurkhamimi Zainuddin, Syamsu Rahman","doi":"10.25157/ma.v9i2.9830","DOIUrl":"https://doi.org/10.25157/ma.v9i2.9830","url":null,"abstract":"","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77270812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jajan Rohjan, Tri Mar’atul Ummah, Dede Syarifudin, H. Tou
The minapolitan area comprises one or several centers of rural production activities such as fishery production systems and management of specific natural resources and agribusiness. Regional functional connectivity and hierarchy in spatial units are the most important in maintaining administrative, institutional, and business systems. In the Decree of the Minister of Number KEP.32/MEN/2010 and the Decree of the Regent of Indramayu Number 523/Kep. 24-Diskanla/2011, Indramayu Regency was designated as the location for constructing the Minapolis area. Indramayu Regency is an area that has excellent potential for fisheries and marine production, with a production yield of over 150,000 tons per year. However, this situation is not matched by the availability of adequate infrastructure with a lack of supporting infrastructure in the Minapolitan area, where downstream production is growing. The purpose of this study is to assess the infrastructure of the Minapolitan area as a basis for developing the infrastructure of the Minapolitan area in the form of development directions. The method used is mixed, where the analysis is based on quantitative aspects while strengthening the justification is carried out qualitatively. The results obtained from this study show that the development of regional productivity development needs to be integrated with an adequate infrastructure development plan. Infrastructure development is based on the partial needs of fishermen groups and sector authorities that handle them. The grand design of the Minapolitan area is not carried out by the local government either with a cooperation scheme or a vertical assistance scheme. Infrastructure development is carried out with the capacity of the district government itself. Therefore, priority infrastructure deficiencies include fish seed centers, hatcheries, springs, cold storage, fish auctions, and accessibility between regions.
{"title":"KAJIAN INFRASTRUKTUR SEBAGAI DASAR PENGEMBANGAN KAWASAN MINAPOLITAN DI KABUPATEN INDRAMAYU","authors":"Jajan Rohjan, Tri Mar’atul Ummah, Dede Syarifudin, H. Tou","doi":"10.25157/ma.v9i2.11112","DOIUrl":"https://doi.org/10.25157/ma.v9i2.11112","url":null,"abstract":"The minapolitan area comprises one or several centers of rural production activities such as fishery production systems and management of specific natural resources and agribusiness. Regional functional connectivity and hierarchy in spatial units are the most important in maintaining administrative, institutional, and business systems. In the Decree of the Minister of Number KEP.32/MEN/2010 and the Decree of the Regent of Indramayu Number 523/Kep. 24-Diskanla/2011, Indramayu Regency was designated as the location for constructing the Minapolis area. Indramayu Regency is an area that has excellent potential for fisheries and marine production, with a production yield of over 150,000 tons per year. However, this situation is not matched by the availability of adequate infrastructure with a lack of supporting infrastructure in the Minapolitan area, where downstream production is growing. The purpose of this study is to assess the infrastructure of the Minapolitan area as a basis for developing the infrastructure of the Minapolitan area in the form of development directions. The method used is mixed, where the analysis is based on quantitative aspects while strengthening the justification is carried out qualitatively. The results obtained from this study show that the development of regional productivity development needs to be integrated with an adequate infrastructure development plan. Infrastructure development is based on the partial needs of fishermen groups and sector authorities that handle them. The grand design of the Minapolitan area is not carried out by the local government either with a cooperation scheme or a vertical assistance scheme. Infrastructure development is carried out with the capacity of the district government itself. Therefore, priority infrastructure deficiencies include fish seed centers, hatcheries, springs, cold storage, fish auctions, and accessibility between regions.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77396098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marsha Edina Adzhani, Totok Pujianto, Faizal Syahmurman
Utilization of information technology that is increasingly accessible is one of the strategies for entrepreneurs to market their products. YourGood business is one of the Small and Medium Enterprises (SMEs) by presenting smoothies yogurt products and using social media as a marketing medium, one of which is content marketing through Instagram social media as a marketing strategy, content marketing is one of the most important marketing strategies currently being used by YourGood business. The purpose of this study is to test as an illustration how the role or influence of the contribution of content marketing through Instagram social media run by YourGood business on consumer buying interest, this research is included in the type of explanatory research method with a quantitative approach and using non-probability sampling with purposive sampling with a total of 100 respondents using a linear time function to determine the number of samples. Researchers used normality test analysis, t test, F test and multiple linear regression using Microsoft Excel 2019 software. The results stated that there was a correlation between marketing Instagram social media content and the buying interest of YourGood business consumers by 62.6%. Then the variable that has the greatest value is the persuasion variable of 47%. So that the content marketing strategy that can be carried out by YourGood business is to present content with product quality information and build trust in consumers and be carried out consistently and attractively so that the content marketing strategy will be able to increase consumer buying interest.Keywords: Content Marketing, Purchase Intention, Digital Marketing, Instagram.
{"title":"PENGARUH CONTENT MARKETING MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA USAHA YOURGOOD","authors":"Marsha Edina Adzhani, Totok Pujianto, Faizal Syahmurman","doi":"10.25157/ma.v9i2.10264","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10264","url":null,"abstract":"Utilization of information technology that is increasingly accessible is one of the strategies for entrepreneurs to market their products. YourGood business is one of the Small and Medium Enterprises (SMEs) by presenting smoothies yogurt products and using social media as a marketing medium, one of which is content marketing through Instagram social media as a marketing strategy, content marketing is one of the most important marketing strategies currently being used by YourGood business. The purpose of this study is to test as an illustration how the role or influence of the contribution of content marketing through Instagram social media run by YourGood business on consumer buying interest, this research is included in the type of explanatory research method with a quantitative approach and using non-probability sampling with purposive sampling with a total of 100 respondents using a linear time function to determine the number of samples. Researchers used normality test analysis, t test, F test and multiple linear regression using Microsoft Excel 2019 software. The results stated that there was a correlation between marketing Instagram social media content and the buying interest of YourGood business consumers by 62.6%. Then the variable that has the greatest value is the persuasion variable of 47%. So that the content marketing strategy that can be carried out by YourGood business is to present content with product quality information and build trust in consumers and be carried out consistently and attractively so that the content marketing strategy will be able to increase consumer buying interest.Keywords: Content Marketing, Purchase Intention, Digital Marketing, Instagram.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84110853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Article Info ABSTRAK Article history: Received 19 Juli 2022 Revised 31 Juli 2022 Accepted 24 Agustus 2022 Penelitian ini dilaksanakan di Desa Abbanuangnge Kecamatan Pammana Kabupaten Wajo, pelaksanaan penelitian ini dimulai dari Maret 2021 sampai Mei 2021. Populasi penelitian adalah sebanyak 141 petani dari 1 kelompok P3A. Tujuan dari penelitian ini adalah untuk mengetahui peran dan dinamika kelembagaan P3A dalam pengelolaan air sawah di Desa Abbanuangnge Kecamatan Pammana Kabupaten Wajo. Metode penentuan responden dilakukan dengan mengambil 10 orang anggota dalam Kelompok. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menujukkan bahwa peran kelembagaan P3A Sipakatuwo dalam operasi dan pemeliharaan jaringan irigasi dan rehabilitasi jaringan irigasi telah dilakukan secara baik. Kelembagaan P3A telah menunjukkan kedinamisan dalam pengelolaan air sawah dinaman kedinamisan ini berhubungan dengan adanyan tujuan, struktur, fungsi, pembinaan, kekompakan, suasana, dan tenakan kelembagaan.
{"title":"PERAN DAN DINAMIKA KELEMBAGAAN P3A DALAM PENGELOLAAN AIR SAWAH DI DESA ABBANUANGNGE KECAMATAN PAMMANA KABUPATEN WAJO","authors":"Erni Kasim, Syahrullah Syahrullah, Murmayani Murmayani","doi":"10.25157/ma.v9i2.9804","DOIUrl":"https://doi.org/10.25157/ma.v9i2.9804","url":null,"abstract":"Article Info ABSTRAK Article history: Received 19 Juli 2022 Revised 31 Juli 2022 Accepted 24 Agustus 2022 Penelitian ini dilaksanakan di Desa Abbanuangnge Kecamatan Pammana Kabupaten Wajo, pelaksanaan penelitian ini dimulai dari Maret 2021 sampai Mei 2021. Populasi penelitian adalah sebanyak 141 petani dari 1 kelompok P3A. Tujuan dari penelitian ini adalah untuk mengetahui peran dan dinamika kelembagaan P3A dalam pengelolaan air sawah di Desa Abbanuangnge Kecamatan Pammana Kabupaten Wajo. Metode penentuan responden dilakukan dengan mengambil 10 orang anggota dalam Kelompok. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menujukkan bahwa peran kelembagaan P3A Sipakatuwo dalam operasi dan pemeliharaan jaringan irigasi dan rehabilitasi jaringan irigasi telah dilakukan secara baik. Kelembagaan P3A telah menunjukkan kedinamisan dalam pengelolaan air sawah dinaman kedinamisan ini berhubungan dengan adanyan tujuan, struktur, fungsi, pembinaan, kekompakan, suasana, dan tenakan kelembagaan.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88543802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. W. Mukti, Rani Andriani Budi Kusumo, Anne Charina
This study aims to identify entrepreneurship's various strengths and weaknesses in agricultural youth. Furthermore, this study also aims to use the strengths to minimize the various negative impacts of the weaknesses of young farmers to help form a productive, conducive and collaborative agricultural entrepreneurship ecosystem. The research method in this article uses a systems analysis approach, statistical analysis and SWOT. System analysis is used to analyze the advantages and disadvantages of horticulture farming business actors in West Java so that the competitive advantages of young farmers can be determined. SWOT analysis is used to identify the strengths, weaknesses, opportunities and challenges of the horticultural farming environment so that it can describe the entrepreneurial development of profitable young farmers in the agricultural sector. Interaction analysis is expected to help young farmers understand problems and solutions for their business development. In the process, these factors are grouped into 8 (eight) strategic areas, which can be a guide for young farmers in carrying out their business processes, starting from the phase start, surviving until the increase in business scale. This strategy is expected to create a more productive, conducive and collaborative agricultural entrepreneurship ecosystem to become a forum that can attract the younger generation's attention to work, work and excel in the agricultural sector.
{"title":"PENGEMBANGAN EKOSISTEM KEWIRAUSAHAAN PERTANIAN : SEBAGAI UPAYA REGENERASI PETANI MUDA DI JAWA BARAT","authors":"G. W. Mukti, Rani Andriani Budi Kusumo, Anne Charina","doi":"10.25157/ma.v9i2.10805","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10805","url":null,"abstract":"This study aims to identify entrepreneurship's various strengths and weaknesses in agricultural youth. Furthermore, this study also aims to use the strengths to minimize the various negative impacts of the weaknesses of young farmers to help form a productive, conducive and collaborative agricultural entrepreneurship ecosystem. The research method in this article uses a systems analysis approach, statistical analysis and SWOT. System analysis is used to analyze the advantages and disadvantages of horticulture farming business actors in West Java so that the competitive advantages of young farmers can be determined. SWOT analysis is used to identify the strengths, weaknesses, opportunities and challenges of the horticultural farming environment so that it can describe the entrepreneurial development of profitable young farmers in the agricultural sector. Interaction analysis is expected to help young farmers understand problems and solutions for their business development. In the process, these factors are grouped into 8 (eight) strategic areas, which can be a guide for young farmers in carrying out their business processes, starting from the phase start, surviving until the increase in business scale. This strategy is expected to create a more productive, conducive and collaborative agricultural entrepreneurship ecosystem to become a forum that can attract the younger generation's attention to work, work and excel in the agricultural sector.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"58 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86851169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia is the country with the largest oil palm plantation in the world. One of the companies that manages oil palm plantations is PT Perkebunan Nusantara (PTPN) VIII Tambaksari afdeling sindangsari plantation, Subang. Before it became an oil palm plantation land, most people planted pineapple crops. After the existence of oil palm plantations, many communities were helped by the economy. However, some communities with farmers' livelihoods have complained that pineapple plantations continue to narrow because they are prepared for oil palm development. Based on these problems, this study aims to describe the characteristics of communities around oil palm plantations and find out the community's perception of the existence of oil palm plantations at PTPN VIII Kebun Tambaksari Afdeling Sindangsari, Subang in terms of social impacts and economic impacts using descriptive analysis and scoring analysis. The method used in this study is quantitative with a type of survey research. The results showed that the company had a positive impact on the communities around the PTPN VIII Kebun Tambaksari oil palm plantation on social impact indicators which included the quality of education, facilities and infrastructure, social values with an average score of 68.08 included in the positive category and economic impact indicators which included labor, new work ventures, and the number of residents and job opportunities with an average score of 71.47 included in the positive category.
印度尼西亚是世界上油棕种植面积最大的国家。其中一家管理油棕种植园的公司是PT Perkebunan Nusantara (PTPN) VIII Tambaksari afdeling sindangsari种植园，位于苏邦。在成为油棕种植园之前，大多数人种植菠萝作物。油棕种植园出现后，许多社区都得到了经济的帮助。然而，一些以农民为生的社区抱怨说，菠萝种植园继续缩小，因为他们准备发展油棕。基于这些问题，本研究旨在描述油棕种植园周围社区的特征，并通过描述性分析和评分分析，了解PTPN VIII Kebun Tambaksari Afdeling Sindangsari, Subang的社区对油棕种植园存在的社会影响和经济影响的感知。本研究采用定量的调查研究方法。结果表明，该公司对PTPN VIII Kebun Tambaksari油棕种植园周围社区的社会影响指标包括教育质量，设施和基础设施，社会价值(平均得分为68.08)为积极类别，经济影响指标包括劳动力，新工作企业，居民数量和就业机会的平均得分为71.47，被列入积极类别。
{"title":"PERSEPSI MASYARAKAT TERHADAP KEBERADAAN PERKEBUNAN KELAPA SAWIT PT. PERKEBUNAN NUSANTARA VIII TAMBAKSARI AFDELING SINDANGSARI, SUBANG","authors":"Maulina Zahwa, Ernah Ernah","doi":"10.25157/ma.v9i2.9924","DOIUrl":"https://doi.org/10.25157/ma.v9i2.9924","url":null,"abstract":"Indonesia is the country with the largest oil palm plantation in the world. One of the companies that manages oil palm plantations is PT Perkebunan Nusantara (PTPN) VIII Tambaksari afdeling sindangsari plantation, Subang. Before it became an oil palm plantation land, most people planted pineapple crops. After the existence of oil palm plantations, many communities were helped by the economy. However, some communities with farmers' livelihoods have complained that pineapple plantations continue to narrow because they are prepared for oil palm development. Based on these problems, this study aims to describe the characteristics of communities around oil palm plantations and find out the community's perception of the existence of oil palm plantations at PTPN VIII Kebun Tambaksari Afdeling Sindangsari, Subang in terms of social impacts and economic impacts using descriptive analysis and scoring analysis. The method used in this study is quantitative with a type of survey research. The results showed that the company had a positive impact on the communities around the PTPN VIII Kebun Tambaksari oil palm plantation on social impact indicators which included the quality of education, facilities and infrastructure, social values with an average score of 68.08 included in the positive category and economic impact indicators which included labor, new work ventures, and the number of residents and job opportunities with an average score of 71.47 included in the positive category.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75861641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aims to analyze the income of com farmers in Gorontalo Regency and compare the income of corn farmers before and after joining the READSI (Rural Empowerment and Agricultural Development Scalling-up Initiative) program. The sample was determined using Purposive Sampling with 55 com farmers in Ayuhula Village, Dungaliyo Subdistrict, Gorontalo Regency. This research employs explanatory research with a quantitative and statistical approach. The data analalysis consists of the analysis of cost structure, income and revenue, and paired sample t-test comparison test. The results indicate that the average accumulation of income per farmer before the READSI program was IDR 7.823.516 per planting season. Meanwhile, the average income per farmer after participating the READSI program was IDR 19.313.524 per planting season. Statistically, the farmers’ income after joining the READSI program is significantly different from their income before participating in the program. The average income difference per farmer from the READSI farmer group reaches 54%. In conclusion, the READSI program has proven to increase farmer productivity and ultimately improve farmer income in Gorontalo Regency.
{"title":"APAKAH PROGRAM READSI DAPAT MENINGKATKAN PENDAPATAN PETANI? STUDI KOMPARASI PADA PETANI JAGUNG GORONTALO","authors":"Nursella Marjan, Ria Indriani, Echan Adam","doi":"10.25157/ma.v9i2.10509","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10509","url":null,"abstract":"The research aims to analyze the income of com farmers in Gorontalo Regency and compare the income of corn farmers before and after joining the READSI (Rural Empowerment and Agricultural Development Scalling-up Initiative) program. The sample was determined using Purposive Sampling with 55 com farmers in Ayuhula Village, Dungaliyo Subdistrict, Gorontalo Regency. This research employs explanatory research with a quantitative and statistical approach. The data analalysis consists of the analysis of cost structure, income and revenue, and paired sample t-test comparison test. The results indicate that the average accumulation of income per farmer before the READSI program was IDR 7.823.516 per planting season. Meanwhile, the average income per farmer after participating the READSI program was IDR 19.313.524 per planting season. Statistically, the farmers’ income after joining the READSI program is significantly different from their income before participating in the program. The average income difference per farmer from the READSI farmer group reaches 54%. In conclusion, the READSI program has proven to increase farmer productivity and ultimately improve farmer income in Gorontalo Regency.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83861112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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